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<li><a href="#3">Hva slags data benyttes?</a></li> <li><a href="#4">Hva er fordelene?</a></li> <li><a href="#5">Er dette en trussel mot mitt privatliv?</a></li> <li><a href="#6">Hva er «personlig informasjon» og vil det blir brukt til interessebasert markedsføring?</a></li> <li><a href="#7">Hva kan jeg gjøre hvis jeg vil reservere meg mot denne typen markedsføring?</a></li> <li><a href="#8">Betyr interessebasert markedsføring at jeg vil se mer annonser?</a></li> <li><a href="#9">Vil min opplevelse på Internett bli annerledes med interessebasert markedsføring?</a></li> <li><a href="#10">Vil programvare installeres på min datamaskin?</a></li> <li><a href="#11">Hva er en «informasjonskapsel/cookie» og hvordan brukes de?</a></li> <li><a href="#12">Kan jeg slå av informasjonskapsler?</a></li> <li><a href="#13">Må jeg reservere meg hvis jeg bruker en annen PC på jobb?</a></li> <li><a href="#14">Hvis jeg reserverer meg mot interessebasert markedsføring vil jeg slutte å motta spam, pop-ups eller søppelpost?</a></li> <li><a href="#15">Trenger jeg å gjøre noe som helst?</a></li> </ul> <p><br /> <a name="1"></a><span style="color: #000000; font-size: medium;"><strong>Hva er interessebasert markedsføring?</strong></span><br /> <br /> Interessebasert markedsføring på nett er en måte å vise annonser på nettsider du besøker og gjøre dem mer relevante for deg og dine interesser. Interesser er gruppert sammen basert på historikk og nettbrukere vises annonser som passer deres interesser. På den måten kan annonser på internett bli mer relevante og så interessante som mulig. Interessebasert markedsføring er ikke det samme som kontekstuell annonsering hvor innholdet på nettsiden du besøker og søk i søkemotorer avgjør hva slags annonser du blir vist.<br /> <br /> <a name="2"></a><span style="color: #000000; font-size: medium;"><strong>Hvordan fungerer det?</strong></span><br /> <br /> Det finnes en rekke forskjellige metoder for å levere interessebasert markedsføring. En vanlig metode er å samle informasjon om din, og tusenvis av andre brukere, sin nettleserhistorikk og deretter segmentere dette inn i interessegrupper som reiseliv, motor og underholdning. En slik interessegruppe bygges på bakgrunn av nettsider du har besøkt. I din nettleser lagres så en informasjonskapsel (også kalt cookie) som identifiserer seg som en som er interessert i for eksempel «reiseliv». Annonsører og nettsider vil med denne teknologien kunne målrette annonser til alle som er interessert i «reiseliv» og du som bruker vil dermed få relevante annonser til deg.</p> <p>Les mer om hvordan det fungerer her.<br /> <br /> <a name="3"></a><span style="color: #000000; font-size: medium;"><strong>Hva slags data benyttes?</strong></span><br /> <br /> Dataene som benyttes som grunnlag for interessebasert markedsføring kan variere. Tradisjonelt benytter annonsenettverk data fra nettsidene som er med i annonsenettverket til målretting.<br /> <br /> <a name="4"></a><span style="color: #000000; font-size: medium;"><strong>Hva er fordelene?</strong></span><br /> <br /> Det er flere fordeler med interessebasert markedsføring. Du vil motta annonser som er relevante for deg og dine interesser. Hvis du for eksempel er interessert i hagearbeid og besøker nettsteder som omhandler hagearbeid, vil du kunne se annonser med spesielle tilbud på hageredskaper når besøker andre nettsteder.<br /> <br /> Mer målrettet annonsering er fordelaktig siden du vil se mer relevante annonser og få tilgang til gratis innhold på nettsteder som viser disse annonsene. Det er også fordelaktig for annonsører ettersom de får muligheten til å nå de målgruppene som er mest interessert i deres budskap og utelate de som ikke er interessert. Nettsteder drar også nytte av denne typen målretting, siden de ved å gjøre annonsering mer relevant for brukerne har muligheten til å fortsatt tilby gratis innhold. Annonseinntekter sikrer gratis innhold og innovasjon på Internett.<br /> <br /> <a name="5"></a><span style="color: #000000; font-size: medium;"><strong>Er dette en trussel mot mitt privatliv?</strong></span><br /> <br /> Alle tilbydere av denne typen teknologien må forholde seg til gjeldene lovgivning. I de fleste tilfeller er ikke informasjonen som benyttes for målretting av annonser, personlig og du som bruker kan ikke på noen som helst måte bli identifisert. Hvis personlig informasjon benyttes (som registreringsdata) vil du ha bli opplyst om dette på nettsiden du registrerte denne dataen på. Du har alltid et valg og kan reservere deg mot å motta mer relevant annonsering.<br /> <br /> <a name="6"></a><span style="color: #000000; font-size: medium;"><strong>Hva er «personlig informasjon» og vil det blir brukt til interessebasert markedsføring?</strong></span><br /> <br /> Personlig informasjon er data, som alene eller sammen med annen data, kan unikt identifisere deg som en person. Eksempler på denne typen data kan være ditt navn, din e-post eller postadresse. De fleste tilbydere av interessebasert markedsføring benytter ikke personlig informasjon, men hvis en tilbyder benytter dette vil du ha blitt gjort oppmerksom på dette når du har registrert deg på denne tjenesten.<br /> <br /> <a name="7"></a><span style="color: #000000; font-size: medium;"><strong>Hva kan jeg gjøre hvis jeg vil reservere meg mot denne typen markedsføring?</strong></span><br /> <br /> <a href="https://www.youronlinechoices.com/nor/dine-valg">Du kan reservere deg her.</a><em> </em></p> <p>Det er viktig å huske at dette ikke betyr at du ikke lengre vil se annonser på Internett. Det betyr kun at annonsene du ser på Internett ikke vil være målrettet til dine interesser og dermed være mindre relevante for deg.<br /> <br /> <a name="8"></a><span style="color: #000000; font-size: medium;"><strong>Betyr interessebasert markedsføring at jeg vil se mer annonser?</strong></span><br /> <br /> Nei. Det betyr kun at annonsene på noen nettsider vil bli mer relevante for deg og dine interesser.<br /> <br /> <a name="9"></a><span style="color: #000000; font-size: medium;"><strong>Vil min opplevelse på Internett bli annerledes med interessebasert markedsføring?</strong></span><br /> <br /> Nei. Du vil ikke merke noen forskjeller eller endringer når du er på Internett. Interessebasert markedsføring betyr kun at annonsene på noen nettsteder vil være mer målrettet og relevante for deg og dine interesser.<br /> <br /> <a name="10"></a><span style="color: #000000; font-size: medium;"><strong>Vil programvare installeres på min datamaskin?</strong></span><br /> <br /> Nei.<br /> <br /> <a name="11"></a><span style="color: #000000; font-size: medium;"><strong>Hva er en «informasjonskapsel/cookie» og hvordan brukes de?</strong></span><br /> <br /> En informasjonskapsel (også kjent som «cookie») er en liten fil som kan inneholde tekst og tall som lagres i din nettleser. Nesten alle nettsteder benytter seg av informasjonskapsler på en eller annen måte. Informasjonskapsler lar deg for eksempel lagre innstillingene på en nettside, husker deg når du kommer tilbake eller lar deg putte varer i en handlekurv. En informasjonskapsel samler og inneholder i seg selv ikke informasjon, men hvis den brukes sammen med en nettleser kan den gi en mer brukervennlig opplevelse på en nettside.<br /> <br /> Informasjonskapsler lagres i nettleseren på din datamaskin og hver «kapsel» inneholder normalt følgende:</p> <ul> <li>Navnet på serveren informasjonskapselen ble sendt fra</li> <li>Levetiden på informasjonskapselen</li> <li>En verdi, normalt et tilfeldig generert nummer. Nettstedet som sender informasjonskapselen til deg kan bruke dette nummeret til å gjenkjenne deg når du kommer tilbake til samme nettsted. Kun serveren som sendte informasjonskapselen kan lese, og dermed bruke, denne informasjonskapselen. Informasjonskapsler er helt sentralt i bruken av Internett og brukes som regel ved interessebasert markedsføring.</li> </ul> <p><br /> <a name="12"></a><span style="color: #000000; font-size: medium;"><strong>Kan jeg slå av informasjonskapsler?</strong></span><br /> <br /> Ja. Noen nettleser lar deg blokkere kun tredjeparts informasjonskapsler, (dette er en informasjonskapsel som settes av en tredjepart – for eksempel et annonsenettverk) samtlige informasjonskapsler eller kun tillate noen utvalgte informasjonskapsler.<br /> <br /> Du kan også slå av alle informasjonskapsler i din nettleser, men dette påvirke din bruk av mange nettsider som benytter cookies.<br /> <br /> <a name="13"></a><span style="color: #000000; font-size: medium;"><strong>Må jeg reservere meg hvis jeg bruker en annen PC på jobb?</strong></span><br /> <br /> Ja. Hvis du velger å reservere deg mot interessebasert markedsføring fra et spesifikt selskap, gjelder det kun i den nettleseren og enheten du bruker der og da. Du må gjenta samme prosess på alle enheter og nettlesere (for eksempel Internet Explorer, Google Chrome, Firefox eller Safari) du bruker. Les mer på reservasjonssiden.<br /> <br /> <a name="14"></a><span style="color: #000000; font-size: medium;"><strong>Hvis jeg reserverer meg mot interessebasert markedsføring vil jeg slutte å motta spam, pop-ups eller søppelpost?</strong></span><br /> <br /> Nei. Reserverer du deg mot interessebasert markedsføring betyr det kun at du ikke vil se mer relevante annonser på nettsidene du besøker. Dette vil ikke ha noen effekt på pop-ups, e-post eller annen type markedsføring.<br /> <br /> <a name="15"></a><span style="color: #000000; font-size: medium;"><strong>Trenger jeg å gjøre noe som helst?</strong></span><br /> <br /> Les våre topp fem tips.</p> <p><br /> </p> <h3>Send oss din tilbakemelding på <a href="mailto:privacy@EDAA.eu">privacy@EDAA.eu</a></h3> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-392" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-392"><a href="https://www.youronlinechoices.com/nor/generelle-vilkar">Vilkår</a></li> <li id="menu-item-393" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-393"><a href="https://www.youronlinechoices.com/nor/sikring-av-personvern">Sikring av personvern</a></li> <li id="menu-item-354" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-354"><a href="https://www.youronlinechoices.com/uk/feedback">Kontakt oss</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><h5 class="cli_messagebar_head">Dette nettstedet bruker informasjonskapsler</h5><span>Dette nettstedet bruker informasjonskapsler Dette nettstedet bruker informasjonskapsler. 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