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class="Hero-module_root__2zPVs"><div class="Hero-module_image__iAqMK"><div class="ResponsiveImage-module_root__1pKQt"><picture><source media="(min-width: 1280px)" srcset="https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/1920xn/p07dpm4d.jpg, https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/1920xn/p07dpm4d.jpg 2x"><source media="(min-width: 1008px) and (max-width: 1279px)" srcset="https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/1280xn/p07dpm4d.jpg, https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/1664xn/p07dpm4d.jpg 2x"><source media="(min-width: 400px) and (max-width: 1007px)" srcset="https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/672xn/p07dpm4d.jpg, https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/1344xn/p07dpm4d.jpg 2x"><source media="(max-width: 399px)" srcset="https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/400xn/p07dpm4d.jpg, https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/800xn/p07dpm4d.jpg 2x"><img src="https://web.archive.org/web/20191019052406im_/https://ichef.bbci.co.uk/images/ic/320xn/p07dpm4d.jpg" alt="" class="ResponsiveImage-module_image__2kW4v"></picture></div></div><div class="Hero-module_wrapper__QpyR- Hero-module_noOverlay__1HuQE"><div class="Hero-module_layout__3cdDo"><div class="Hero-module_content__3P-H0"><h1 class="Hero-module_title__37pav">Guidance: Links and feeds</h1><span class="Hero-module_description__JtJjV"></span></div></div></div></div><main class="ise-c-main"><div class="gel-wrap"><div class="gel-layout"><nav class="gel-layout__item SideNav-module_root__69OOd" role="navigation" aria-label="Content list"><div class="SideNav-module_content__1QSpR"><div class="SideNav-module_header__22Ri7"><svg class="SideNav-module_icon__2qR4R"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20191019052406im_/https://www.bbc.com/editorialguidelines/guidance/feeds-and-links#gel-icon-chapters" href="#gel-icon-chapters" role="presentation"></use></svg><h2 class="SideNav-module_title__1tIwv">Contents</h2><button class="SideNav-module_button__2kH1l" aria-expanded="false" aria-label="Open in-page navigation"><svg class="SideNav-module_icon__2qR4R SideNav-module_down__2vaja"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20191019052406im_/https://www.bbc.com/editorialguidelines/guidance/feeds-and-links#gel-icon-down" href="#gel-icon-down" role="presentation"></use></svg></button></div><ul class="SideNav-module_links__1u1uP"><li class="NavItem-module_root__tNPVJ NavItem-module_anchor__3bR7w"><a href="#editorialguidelinesissues" class="NavItem-module_link__3aQq7"> Editorial Guidelines issues</a></li><li class="NavItem-module_root__tNPVJ NavItem-module_anchor__3bR7w"><a href="#keypoints" class="NavItem-module_link__3aQq7"> Key points</a></li><li class="NavItem-module_root__tNPVJ NavItem-module_anchor__3bR7w"><a href="#guidanceinfull" class="NavItem-module_link__3aQq7"> Guidance in full</a></li></ul></div></nav><div class="article-standard ise-l-section gel-layout__item gel-3/4@l"><h2 id="editorialguidelinesissues" class="Text-module_root__3sgL6 Text-module_heading2__2-ING">Editorial Guidelines issues</h2><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><em>This guidance note relates to the following Editorial Guidelines:</em><strong> </strong></p><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>Accuracy<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/accuracy/">Editorial Guidelines Section 3: Accuracy</a></li></ul><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>Impartiality and Diversity of Opinion<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/impartiality/">Editorial Guidelines Section 4: Impartiality and Diversity of Opinion</a></li></ul><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>Harm and Offence<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/harm-and-offence/">Editorial Guidelines Section 5: Harm and Offence</a></li></ul><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>Re-use and Reversioning<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/reuse-reversioning-permanent-availability">Editorial Guidelines Section 13: Re-use, Reversioning and Permanent Availability</a></li></ul><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>Independence from External Interests<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#14.3.20">Editorial Guidelines Section 14: Independence from External Interests: Third-Party Platforms 14.3.20</a> and <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#14.3.25">Transactional Links from Public Service Platforms to Commercial Products</a></li></ul><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>External Relationships and Financing<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/external-relationships/">Editorial Guidelines Section 16: External Relationships and Financing</a><strong> </strong></li></ul><h2 id="keypoints" class="Text-module_root__3sgL6 Text-module_heading2__2-ING">Key points<strong style="font-size:12px"> </strong></h2><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>All links on the BBC Public Service site or on the editorial pages of a BBC Commercial site must be editorially justifiable</li><li>When audiences use BBC Online, they need to be confident that our decisions on links and feeds are influenced neither by political or commercial pressures, nor by any personal interests.</li><li>A link must never be included on the Public Service site or within the editorial content of a commercial site in return for cash, services or any other consideration in kind.</li><li>An external site which is a candidate for a link should, generally, be relevant to the BBC content from which a link is envisaged; meet the expectations of the likely audience.</li><li>The producer must check the contents of the external site before adding a link to a BBC page.</li><li>In order to maintain impartiality, BBC sites which cover matters of controversy or public policy may offer links to external sites which, taken together, represent a reasonable range of views about the subject.</li><li>For programme support pages, an external link should be justified by the relevance and value of the material to the programme’s viewers and listeners.</li><li>When linking to any commercial site, great care must be taken to avoid giving the impression that the BBC is endorsing a commercial product or service.</li><li>Links from individual pages on the Public Service site to the BBC’s Commercial sites are acceptable only when clearly editorially justified.</li><li>It is likely to be editorially justifiable to link directly to the source of tickets if the event for which the tickets are being sold is a BBC Event. If not, a link to eg the band’s own site would be editorially justifiable, from where a user can click to the ticket agency’s site.</li><li>Before offering automatically generated links to external sites from BBC content, a number of factors should be considered, including the genre of editorial content, the ability to select from appropriate recognised and reputable sources and how to remove links from specific stories quickly.</li><li>Pulling third party feeds onto BBC Online pages is more editorially sensitive than linking externally, because users are more likely to expect the feeds to have been through a rigorous editorial examination and to comply with BBC editorial standards.</li><li>The person responsible for the page on which a feed or embed appears will be responsible for the content from that feed or embed.</li><li>When we take in content from an external supplier, we should be transparent about this with our users.</li><li>We should be clear about what our users can do and where they should go if they see a mistake or find something offensive.</li><li>It should be clear to a casual user that an inbound embed (for example, of video from a social networking site) is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are responsible for deciding what non-BBC content to embed on BBC pages and we should be alert to the possibility of the original content being changed or removed and to rights issues.<strong> </strong></li></ul><h2 id="guidanceinfull" class="Text-module_root__3sgL6 Text-module_heading2__2-ING">Guidance in full</h2><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><a href="#part1links"><strong>Part 1: Links</strong></a><strong> </strong></p><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li><a href="#scope"><strong>Scope</strong></a></li><li><a href="#introduction"><strong>Introduction</strong></a></li><li><a href="#linkstoexternalsites"><strong>Links to external sites</strong></a></li><li><a href="#editorialchecks"><strong>Editorial checks</strong></a></li><li><a href="#disclaimers"><strong>Disclaimers</strong></a></li><li><a href="#linkstositeswhichdonotsharebbceditorialvalues"><strong>Links to sites which do not share BBC editorial values</strong></a></li><li><a href="#controversialcontent"><strong>Controversial content</strong></a></li><li><a href="#charities"><strong>Charities</strong></a></li><li><a href="#programmesupport"><strong>Programme Support</strong></a></li><li><a href="#undueprominence"><strong>Undue prominence</strong></a></li><li><a href="#linksfrombbcpublicservicetothebbcscommercialsites"><strong>Links from BBC public service to the BBC’s commercial sites</strong></a></li><li><a href="#linkstobuytickets"><strong>Links to buy tickets</strong></a><strong> </strong></li></ul><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><a href="#part2inboundfeedsandembeds"><strong>Part 2: Inbound feeds and embeds</strong></a><strong> </strong></p><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li><a href="#editorialresponsibility"><strong>Editorial responsibility</strong></a></li><li><a href="#transparency"><strong>Transparency</strong></a></li><li><a name="part1links"></a><a href="#embeds"><strong>Embeds</strong><strong> </strong></a></li></ul><h3 id="part1links" class="Text-module_root__3sgL6 Text-module_heading3__3_iTO">Part 1: Links</h3><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="scope"></a>Scope</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">This Guidance Note is designed to help you select and manage suitable external links to other sites from BBC Online. It is also designed to help you select and manage suitable inbound feeds and other online sources of third-party content for publication on BBC Online. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">For advice on distribution, including syndication, see Editorial Guidelines Section 16 External Relationships and Financing: Distribution. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/external-relationships/parta#16.3.14">Editorial Guidelines Section 16 External Relationships and Financing: Distribution  16.3.14 – 16.3.16</a></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><a name="introduction"></a><strong>Introduction</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">The BBC’s global reputation is based on its editorial integrity and independence.  Our audiences need to be confident that our decisions are influenced neither by political or commercial pressures, nor by any personal interests. We must not undermine these values by any actions which could bring the BBC into disrepute. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">The Editorial Guidelines state that:</p><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>our impartiality, editorial integrity and independence must not be compromised by outside interests and arrangements we must maintain independent editorial control over our content</li><li>we must not give undue prominence to products, services or trade marks, though we can refer to them and credit them where it is editorially justified</li><li>The BBC will not accept product placement on its UK Public Services, and Public Services must not endorse or promote any other organisation, or its products, services, trade marks, activities or opinions. While our Commercial Services must not promote products, services and trade marks in their content, they can make reference to another organisation, its products, services, trade marks or activities as part of a commercial arrangement. If they do, they must follow the guidelines on product placement, and on advertising and sponsorship which explain that it is not appropriate to make deals with some types of organisation.</li><li>on air and online credits must be clearly editorially justified</li><li>(See also <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/">Editorial Guidelines Section 14: Independence from External Interests: Introduction 14.1</a> and <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#14.3.21">Logos and Credits Online 14.3.21</a>) </li></ul><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="linkstoexternalsites"></a>Links to external sites</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Whenever producers are creating content on a BBC site, they should actively consider which external websites it may be editorially justifiable to link to.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="editorialjustificationforlinkingtoexternalsites"></a>Editorial justification for linking to external sites</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Producers may wish to offer links to external sites for a number of reasons, including:</p><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>for further relevant information</li><li>for further background information or other key source material</li><li>for useful practical information</li><li>for further informed comment            </li></ul><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">A link must never be included on the public service site or within the editorial content of a commercial site in return for cash, services or any other consideration in kind.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">All links on the BBC Public Service site or on the editorial pages of a BBC Commercial site must be editorially justifiable and suitable for the intended audience – particularly children.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Links are not acceptable as a form of credit.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="editorialchecks"></a>Editorial checks</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Producers must check the contents of the site which is signposted before adding a link to a BBC page, although responsibility for including the link lies with the relevant editor. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Where this is practical, we should consider ways to make it easy for users who find broken, stale or inappropriate external BBC links to report these to us so that we can check, update, replace or remove them.  </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="disclaimers"></a>Disclaimers</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Where we publish a list of links we should add the standard disclaimer to the effect that "the BBC is not responsible for the contents of any other sites listed". If the links are to controversial or challenging material, it  may be appropriate to add a specific disclaimer and more information, closer to the links,  even when there are only one or two links on a page. For “in story” links to such material, for example to very sensitive content such as a gruelling account of torture, it may be helpful to alert the user to this, in context, as part of telling the story.<strong> </strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="linkstositeswhichdonotsharebbceditorialvalues"></a>Links to sites which do not share BBC editorial values</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Context is important in deciding whether a link is appropriate and it is often useful to explain why we are offering the link. In some cases we may offer a link to a site which does not share our editorial values, but which offers a useful insight. For example we might link from a current affairs page to the site of a government-run national news agency so that the user can see the precise words used in a government statement.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="controversialcontent"></a>Controversial content</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">We must be duly impartial.  BBC sites which cover a controversial or public policy matter may offer links to external sites which, taken together, represent a reasonable range of views about the subject. We should ensure that when we link to third party sites that we take into account any concerns about potential breaches of the law, for example, defamation or incitement to racial hatred.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Where content is likely to cause serious offence to some users and yet there is a strong editorial justification for covering the story, it may be editorially justifiable for the BBC to link to the relevant site rather than to host the content ourselves.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="charities"></a>Charities</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Links to charity sites have to be based on sensible editorial criteria. If one charity is in the news, it may be appropriate to establish a link to the site of that charity. But we must take care not to promote one charity above another. If we are giving advice or general information about the subject and wish to refer to a charity and there is a range of charities working in the field, we should normally link to the other significant charities working in the field as well. This guidance applies to online links offered by BBC Action Lines.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">(See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#14.3.26">Editorial Guidelines Section 14 : Independence from External Interests: BBC Support Services 14.3.26</a>)</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">We should also consider where on the charity website we link to – for example it may be appropriate to link to useful sources of information, but not to campaigning or fundraising pages.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="programmesupport"></a>Programme Support</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">For programme support pages, an external link should be justified by the relevance and value of the material to the programme's viewers and listeners. If we give a link to an outside advice agency from a support page, we should give links to a reasonable range of other relevant agencies as well. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Where a consumer programme reviews a product or service, we should only offer links to the sites of the manufacturers, suppliers or retailers of any goods or services mentioned where strictly editorially justifiable. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="undueprominence"></a>Undue prominence</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">There must be no undue prominence of products, services or trade marks in our content. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">(See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#productprominence">Editorial Guidelines Section 14 : Independence from External Interests: Product Prominence 14.3.1</a>)</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Public Services must not endorse or promote any other organisation, or its products, services or trademarks, so great care must be taken when linking to any site in order not to give the impression that the BBC is doing so. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">BBC Public Service sites should not normally link direct to pages whose main purpose is transactional e.g. selling merchandise, downloads or tickets.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">See exceptions below for links to buy BBC-related programme content and links to buy tickets for BBC Events. There are some occasions where we may also wish to link directly to a donations page for a BBC charitable appeal.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">(See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/external-relationships/partb#16.3.43">Editorial Guidelines Section 16 External Relationships and Financing: Charities 16.3.43</a>)</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">If in any doubt, refer to Editorial Policy. </p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="linksfrombbcpublicservicetothebbcscommercialsites"></a>Links from BBC Public Services to the BBC’s Commercial sites</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">General points:</p><ul class="Text-module_root__3sgL6 Text-module_list__2-RNZ"><li>Links from individual pages on the Public Service site to the BBC’s Commercial sites (e.g. those operated by BBC Studios and BBC Global News Ltd) are acceptable only when editorially justified. We should not be seen to promote the BBC’s Commercial sites and we should not link to such sites in preference to other editorially relevant sites.<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#14.3.23">Editorial Guidelines Section 14 : Independence from External Interests: Public Service References to BBC Commercial sites 14.3.23</a></li><li>For links from an individual Public Service page to a corresponding BBC Commercial page which features BBC branded products see <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#14.3.24">Editorial Guidelines Section 14 Independence from External Interests: Trails for Commercial Products related to BBC Programmes</a>.<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#14.3.24">Editorial Guidelines Section 14 : Independence from External Interests: Trails for Commercial Products related to BBC Programmes 14.3.24</a></li><li>Where appropriate, an interstitial page may appear on the user's journey between the Public Service site and the BBC’s Commercial site. It will let users know that they are leaving the public service site and offer them a choice. </li><li>For transactional links from Public Service Platforms to Commercial Products Related to BBC Editorial Content see Editorial Guidelines Section 14 Independence from External Interests.<br>See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/independence-from-external-interests/guidelines#14.3.25">Editorial Guidelines Section 14 Independence from External Interests: Transactional links from Public Service Platforms to Commercial Products Related to BBC Editorial Content 14.3.25</a></li></ul><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="linkstobuytickets"></a>Links to buy tickets</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">BBC programmes and sites regularly cover music concerts and tours. Linking policy to sites where users can buy tickets will depend on the nature of the event.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">If it is a BBC mounted or run event (on the Public Services to contribute to the BBC’s Mission and Public Purposes), then a direct link to the source of the tickets is likely to be editorially justifiable.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">(See <a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidelines/external-relationships/partb#16.3.34">Editorial Guidelines Section 16 External Relationships and Financing  Ticket Sales 16.3.34</a>)</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">If it is not a BBC mounted or run event (and where for example a BBC network is simply broadcasting a concert organised by someone else) then a direct link to the relevant band’s site is likely to be editorially justifiable, with one more click from there to the ticket agency’s site.<a name="part2inboundfeedsandembeds"></a></p><h3 id="part2inboundfeedsandembeds" class="Text-module_root__3sgL6 Text-module_heading3__3_iTO">Part 2: Inbound feeds and embeds</h3><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Pulling third-party content on to BBC Online pages is more editorially sensitive than linking externally. Following an external link takes you away from the BBC site and users have a chance to adjust their expectations in the light of that journey. But as third party content sits with BBC content on BBC branded pages, users are more likely to expect it to have been through a rigorous editorial examination and to comply with BBC editorial standards before being published on our site.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="editorialresponsibility"></a>Editorial responsibility</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">The person who is editorially responsible for the page on which the feed or embed appears will be responsible for the content from that feed or embed. This principle will apply whether it is a bespoke feed to a single page or a general feed to many pages.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">We would not normally embed a live feed of video or text unless we had a contractual relationship with the supplier that provides assurances about the content or we could be otherwise confident that the content is appropriate to be shared on our own platforms.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="transparency"></a>Transparency</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Where we take in content from an external supplier, we should be transparent about it with our users. Attribution should be as close as possible to the content in question.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">We should provide a clear and easy route for our users to report a mistake or find offensive or inappropriate content on a feed.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><strong><a name="embeds"></a>Embeds</strong></p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Embedded video, for example of a social networking site video player such as YouTube or Vimeo on a BBC page, may be a useful way to display editorially relevant non-BBC content.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc">Even though the content is not under our control it appears to the audience that it is part of our online content. We should therefore make it clear that the embedded video is from a third party site and give the audience a direct route to report to the relevant editorial team any inappropriate content, such as advertising, that might appear on that video.</p><p class="Text-module_root__3sgL6 Text-module_paragraph__2lXbc"><em>Last updated July 2019</em></p><hr class="Text-module_root__3sgL6 Text-module_hr__3xhIc"><h3 id="wherenext?" class="Text-module_root__3sgL6 Text-module_heading3__3_iTO">Where next?</h3><div class="PromoGroup-module_root__2mTri"><ul class="PromoGroup-module_group__1AdaC"><li class="Promo-module_root__3fpjF Promo-module_wide__4m694"><div class="Promo-module_content__1UqKE"><a href="/web/20191019052406/https://www.bbc.com/editorialguidelines/guidance" class="Promo-module_link__3iJvj">All Editorial Policy Guidance</a></div></li></ul></div></div></div></div></main></div></div></div><script id="__NEXT_DATA__" type="application/json">{"dataManager":"[]","props":{"pageProps":{"page":{"content":{"articleBody":"","contentItem":[{"contentComponent":{"result":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/contentreader/xml/result"},"metadata":{"modifiedDateTime":"2019-07-01T12:43:19.022727Z","creationDateTime":"2019-07-01T12:43:19.022727Z","type":"component-text","fileId":"article-guidance-links-and-feeds-180619141444","guid":"6004cf4d-5a69-4563-993b-b8081054e98e"},"document":{"form":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/project/ipages-editorial-guidelines/component-text"},"metadata":{"metadataId":"article-guidance-links-and-feeds-180619141444"},"content":{"name":"Guidance - links and feeds","body":"\u003ch2\u003eEditorial Guidelines issues\u003c/h2\u003e\n\u003cp\u003e\u003cem\u003eThis guidance note relates to the following Editorial Guidelines:\u003c/em\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccuracy\u003cbr /\u003eSee \u003ca href=\"/guidelines/accuracy/\"\u003eEditorial Guidelines Section 3: Accuracy\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eImpartiality and Diversity of Opinion\u003cbr /\u003eSee \u003ca href=\"/guidelines/impartiality/\"\u003eEditorial Guidelines Section 4: Impartiality and Diversity of Opinion\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eHarm and Offence\u003cbr /\u003eSee \u003ca href=\"/guidelines/harm-and-offence/\"\u003eEditorial Guidelines Section 5: Harm and Offence\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eRe-use and Reversioning\u003cbr /\u003eSee \u003ca href=\"/guidelines/reuse-reversioning-permanent-availability\"\u003eEditorial Guidelines Section 13: Re-use, Reversioning and Permanent Availability\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eIndependence from External Interests\u003cbr /\u003eSee \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.20\"\u003eEditorial Guidelines Section 14: Independence from External Interests: Third-Party Platforms 14.3.20\u003c/a\u003e and \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.25\"\u003eTransactional Links from Public Service Platforms to Commercial Products\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eExternal Relationships and Financing\u003cbr /\u003eSee \u003ca href=\"/guidelines/external-relationships/\"\u003eEditorial Guidelines Section 16: External Relationships and Financing\u003c/a\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 class=\"BBCText\"\u003eKey points\u003cstrong style=\"font-size: 12px;\"\u003e\u0026nbsp;\u003c/strong\u003e\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll links on the BBC Public Service site or on the editorial pages of a BBC Commercial site must be editorially justifiable\u003c/li\u003e\n\u003cli\u003eWhen audiences use BBC Online, they need to be confident that our decisions on links and feeds are influenced neither by political or commercial pressures, nor by any personal interests.\u003c/li\u003e\n\u003cli\u003eA link must never be included on the Public Service site or within the editorial content of a commercial site in return for cash, services or any other consideration in kind.\u003c/li\u003e\n\u003cli\u003eAn external site which is a candidate for a link should, generally, be relevant to the BBC content from which a link is envisaged; meet the expectations of the likely audience.\u003c/li\u003e\n\u003cli\u003eThe producer must check the contents of the external site before adding a link to a BBC page.\u003c/li\u003e\n\u003cli\u003eIn order to maintain impartiality, BBC sites which cover matters of controversy or public policy may offer links to external sites which, taken together, represent a reasonable range of views about the subject.\u003c/li\u003e\n\u003cli\u003eFor programme support pages, an external link should be justified by the relevance and value of the material to the programme\u0026rsquo;s viewers and listeners.\u003c/li\u003e\n\u003cli\u003eWhen linking to any commercial site, great care must be taken to avoid giving the impression that the BBC is endorsing a commercial product or service.\u003c/li\u003e\n\u003cli\u003eLinks from individual pages on the Public Service site to the BBC\u0026rsquo;s Commercial sites are acceptable only when clearly editorially justified.\u003c/li\u003e\n\u003cli\u003eIt is likely to be editorially justifiable to link directly to the source of tickets if the event for which the tickets are being sold is a BBC Event. If not, a link to eg the band\u0026rsquo;s own site would be editorially justifiable, from where a user can click to the ticket agency\u0026rsquo;s site.\u003c/li\u003e\n\u003cli\u003eBefore offering automatically generated links to external sites from BBC content, a number of factors should be considered, including the genre of editorial content, the ability to select from appropriate recognised and reputable sources and how to remove links from specific stories quickly.\u003c/li\u003e\n\u003cli\u003ePulling third party feeds onto BBC Online pages is more editorially sensitive than linking externally, because users are more likely to expect the feeds to have been through a rigorous editorial examination and to comply with BBC editorial standards.\u003c/li\u003e\n\u003cli\u003eThe person responsible for the page on which a feed or embed appears will be responsible for the content from that feed or embed.\u003c/li\u003e\n\u003cli\u003eWhen we take in content from an external supplier, we should be transparent about this with our users.\u003c/li\u003e\n\u003cli\u003eWe should be clear about what our users can do and where they should go if they see a mistake or find something offensive.\u003c/li\u003e\n\u003cli\u003eIt should be clear to a casual user that an inbound embed (for example, of video from a social networking site) is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are responsible for deciding what non-BBC content to embed on BBC pages and we should be alert to the possibility of the original content being changed or removed and to rights issues.\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 class=\"BBCText\"\u003eGuidance in full\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"#part1links\"\u003e\u003cstrong\u003ePart 1: Links\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#scope\"\u003e\u003cstrong\u003eScope\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#introduction\"\u003e\u003cstrong\u003eIntroduction\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#linkstoexternalsites\"\u003e\u003cstrong\u003eLinks to external sites\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#editorialchecks\"\u003e\u003cstrong\u003eEditorial checks\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#disclaimers\"\u003e\u003cstrong\u003eDisclaimers\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#linkstositeswhichdonotsharebbceditorialvalues\"\u003e\u003cstrong\u003eLinks to sites which do not share BBC editorial values\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#controversialcontent\"\u003e\u003cstrong\u003eControversial content\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#charities\"\u003e\u003cstrong\u003eCharities\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#programmesupport\"\u003e\u003cstrong\u003eProgramme Support\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#undueprominence\"\u003e\u003cstrong\u003eUndue prominence\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#linksfrombbcpublicservicetothebbcscommercialsites\"\u003e\u003cstrong\u003eLinks from BBC public service to the BBC\u0026rsquo;s commercial sites\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#linkstobuytickets\"\u003e\u003cstrong\u003eLinks to buy tickets\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"#part2inboundfeedsandembeds\"\u003e\u003cstrong\u003ePart 2: Inbound feeds and embeds\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#editorialresponsibility\"\u003e\u003cstrong\u003eEditorial responsibility\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#transparency\"\u003e\u003cstrong\u003eTransparency\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca name=\"part1links\"\u003e\u003c/a\u003e\u003ca href=\"#embeds\"\u003e\u003cstrong\u003eEmbeds\u003c/strong\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 class=\"BBCText\"\u003ePart 1: Links\u003c/h3\u003e\n\u003cp class=\"BBCText\"\u003e\u003cstrong\u003e\u003ca name=\"scope\"\u003e\u003c/a\u003eScope\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003eThis Guidance Note is designed to help you select and manage suitable external links to other sites from BBC Online. It is also designed to help you select and manage suitable inbound feeds and other online sources of third-party content for publication on BBC Online.\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003eFor advice on distribution, including syndication, see Editorial Guidelines Section 16 External Relationships and Financing: Distribution.\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003eSee \u003ca href=\"/guidelines/external-relationships/parta#16.3.14\"\u003eEditorial Guidelines Section 16 External Relationships and Financing: Distribution\u0026nbsp; 16.3.14 \u0026ndash; 16.3.16\u003c/a\u003e\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003e\u003ca name=\"introduction\"\u003e\u003c/a\u003e\u003cstrong\u003eIntroduction\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003eThe BBC\u0026rsquo;s global reputation is based on its editorial integrity and independence.\u0026nbsp; Our audiences need to be confident that our decisions are influenced neither by political or commercial pressures, nor by any personal interests. We must not undermine these values by any actions which could bring the BBC into disrepute.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe Editorial Guidelines state that:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eour impartiality, editorial integrity and independence must not be compromised by outside interests and arrangements we must maintain independent editorial control over our content\u003c/li\u003e\n\u003cli\u003ewe must not give undue prominence to products, services or trade marks, though we can refer to them and credit them where it is editorially justified\u003c/li\u003e\n\u003cli\u003eThe BBC will not accept product placement on its UK Public Services, and Public Services must not endorse or promote any other organisation, or its products, services, trade marks, activities or opinions. While our Commercial Services must not promote products, services and trade marks in their content, they can make reference to another organisation, its products, services, trade marks or activities as part of a commercial arrangement. If they do, they must follow the guidelines on product placement, and on advertising and sponsorship which explain that it is not appropriate to make deals with some types of organisation.\u003c/li\u003e\n\u003cli\u003eon air and online credits must be clearly editorially justified\u003c/li\u003e\n\u003cli\u003e(See also \u003ca href=\"/guidelines/independence-from-external-interests/\"\u003eEditorial Guidelines Section 14: Independence from External Interests: Introduction 14.1\u003c/a\u003e and \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.21\"\u003eLogos and Credits Online 14.3.21\u003c/a\u003e)\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"linkstoexternalsites\"\u003e\u003c/a\u003eLinks to external sites\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWhenever producers are creating content on a BBC site, they should actively consider which external websites it may be editorially justifiable to link to.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"editorialjustificationforlinkingtoexternalsites\"\u003e\u003c/a\u003eEditorial justification for linking to external sites\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eProducers may wish to offer links to external sites for a number of reasons, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003efor further relevant information\u003c/li\u003e\n\u003cli\u003efor further background information or other key source material\u003c/li\u003e\n\u003cli\u003efor useful practical information\u003c/li\u003e\n\u003cli\u003efor further informed comment\u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp;\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp align=\"left\"\u003eA link must never be included on the public service site or within the editorial content of a commercial site in return for cash, services or any other consideration in kind.\u003c/p\u003e\n\u003cp\u003eAll links on the BBC Public Service site or on the editorial pages of a BBC Commercial site must be editorially justifiable and suitable for the intended audience \u0026ndash; particularly children.\u003c/p\u003e\n\u003cp\u003eLinks are not acceptable as a form of credit.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"editorialchecks\"\u003e\u003c/a\u003eEditorial checks\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eProducers must check the contents of the site which is signposted before adding a link to a BBC page, although responsibility for including the link lies with the relevant editor.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhere this is practical, we should consider ways to make it easy for users who find broken, stale or inappropriate external BBC links to report these to us so that we can check, update, replace or remove them.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"disclaimers\"\u003e\u003c/a\u003eDisclaimers\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWhere we publish a list of links we should add the standard disclaimer to the effect that \"the BBC is not responsible for the contents of any other sites listed\". If the links are to controversial or challenging material, it\u0026nbsp; may be appropriate to add a specific disclaimer and more information, closer to the links,\u0026nbsp; even when there are only one or two links on a page. For \u0026ldquo;in story\u0026rdquo; links to such material, for example to very sensitive content such as a gruelling account of torture, it may be helpful to alert the user to this, in context, as part of telling the story.\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"linkstositeswhichdonotsharebbceditorialvalues\"\u003e\u003c/a\u003eLinks to sites which do not share BBC editorial values\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eContext is important in deciding whether a link is appropriate and it is often useful to explain why we are offering the link. In some cases we may offer a link to a site which does not share our editorial values, but which offers a useful insight. For example we might link from a current affairs page to the site of a government-run national news agency so that the user can see the precise words used in a government statement.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"controversialcontent\"\u003e\u003c/a\u003eControversial content\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWe must be duly impartial.\u0026nbsp; BBC sites which cover a controversial or public policy matter may offer links to external sites which, taken together, represent a reasonable range of views about the subject. We should ensure that when we link to third party sites that we take into account any concerns about potential breaches of the law, for example, defamation or incitement to racial hatred.\u003c/p\u003e\n\u003cp\u003eWhere content is likely to cause serious offence to some users and yet there is a strong editorial justification for covering the story, it may be editorially justifiable for the BBC to link to the relevant site rather than to host the content ourselves.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"charities\"\u003e\u003c/a\u003eCharities\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eLinks to charity sites have to be based on sensible editorial criteria. If one charity is in the news, it may be appropriate to establish a link to the site of that charity. But we must take care not to promote one charity above another. If we are giving advice or general information about the subject and wish to refer to a charity and there is a range of charities working in the field, we should normally link to the other significant charities working in the field as well. This guidance applies to online links offered by BBC Action Lines.\u003c/p\u003e\n\u003cp\u003e(See \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.26\"\u003eEditorial Guidelines Section 14 : Independence from External Interests: BBC Support Services 14.3.26\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003eWe should also consider where on the charity website we link to \u0026ndash; for example it may be appropriate to link to useful sources of information, but not to campaigning or fundraising pages.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"programmesupport\"\u003e\u003c/a\u003eProgramme Support\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eFor programme support pages, an external link should be justified by the relevance and value of the material to the programme's viewers and listeners. If we give a link to an outside advice agency from a support page, we should give links to a reasonable range of other relevant agencies as well.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhere a consumer programme reviews a product or service, we should only offer links to the sites of the manufacturers, suppliers or retailers of any goods or services mentioned where strictly editorially justifiable.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"undueprominence\"\u003e\u003c/a\u003eUndue prominence\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThere must be no undue prominence of products, services or trade marks in our content.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e(See \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#productprominence\"\u003eEditorial Guidelines Section 14 : Independence from External Interests: Product Prominence 14.3.1\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003ePublic Services must not endorse or promote any other organisation, or its products, services or trademarks, so great care must be taken when linking to any site in order not to give the impression that the BBC is doing so.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBBC Public Service sites should not normally link direct to pages whose main purpose is transactional e.g. selling merchandise, downloads or tickets.\u003c/p\u003e\n\u003cp\u003eSee exceptions below for links to buy BBC-related programme content and links to buy tickets for BBC Events. There are some occasions where we may also wish to link directly to a donations page for a BBC charitable appeal.\u003c/p\u003e\n\u003cp\u003e(See \u003ca href=\"/guidelines/external-relationships/partb#16.3.43\"\u003eEditorial Guidelines Section 16 External Relationships and Financing: Charities 16.3.43\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003eIf in any doubt, refer to Editorial Policy.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"linksfrombbcpublicservicetothebbcscommercialsites\"\u003e\u003c/a\u003eLinks from BBC Public Services to the BBC\u0026rsquo;s Commercial sites\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eGeneral points:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLinks from individual pages on the Public Service site to the BBC\u0026rsquo;s Commercial sites (e.g. those operated by BBC Studios and BBC Global News Ltd) are acceptable only when editorially justified. We should not be seen to promote the BBC\u0026rsquo;s Commercial sites and we should not link to such sites in preference to other editorially relevant sites.\u003cbr /\u003eSee \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.23\"\u003eEditorial Guidelines Section 14 : Independence from External Interests: Public Service References to BBC Commercial sites 14.3.23\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eFor links from an individual Public Service page to a corresponding BBC Commercial page which features BBC branded products see \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.24\"\u003eEditorial Guidelines Section 14 Independence from External Interests: Trails for Commercial Products related to BBC Programmes\u003c/a\u003e.\u003cbr /\u003eSee \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.24\"\u003eEditorial Guidelines Section 14 : Independence from External Interests: Trails for Commercial Products related to BBC Programmes 14.3.24\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eWhere appropriate, an interstitial page may appear on the user's journey between the Public Service site and the BBC\u0026rsquo;s Commercial site. It will let users know that they are leaving the public service site and offer them a choice.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eFor transactional links from Public Service Platforms to Commercial Products Related to BBC Editorial Content see Editorial Guidelines Section 14 Independence from External Interests.\u003cbr /\u003eSee \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.25\"\u003eEditorial Guidelines Section 14 Independence from External Interests: Transactional links from Public Service Platforms to Commercial Products Related to BBC Editorial Content 14.3.25\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"linkstobuytickets\"\u003e\u003c/a\u003eLinks to buy tickets\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBBC programmes and sites regularly cover music concerts and tours. Linking policy to sites where users can buy tickets will depend on the nature of the event.\u003c/p\u003e\n\u003cp\u003eIf it is a BBC mounted or run event (on the Public Services to contribute to the BBC\u0026rsquo;s Mission and Public Purposes), then a direct link to the source of the tickets is likely to be editorially justifiable.\u003c/p\u003e\n\u003cp\u003e(See \u003ca href=\"/guidelines/external-relationships/partb#16.3.34\"\u003eEditorial Guidelines Section 16 External Relationships and Financing \u0026nbsp;Ticket Sales 16.3.34\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003eIf it is not a BBC mounted or run event (and where for example a BBC network is simply broadcasting a concert organised by someone else) then a direct link to the relevant band\u0026rsquo;s site is likely to be editorially justifiable, with one more click from there to the ticket agency\u0026rsquo;s site.\u003ca name=\"part2inboundfeedsandembeds\"\u003e\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003ePart 2: Inbound feeds and embeds\u003c/h3\u003e\n\u003cp\u003ePulling third-party content on to BBC Online pages is more editorially sensitive than linking externally. Following an external link takes you away from the BBC site and users have a chance to adjust their expectations in the light of that journey. But as third party content sits with BBC content on BBC branded pages, users are more likely to expect it to have been through a rigorous editorial examination and to comply with BBC editorial standards before being published on our site.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"editorialresponsibility\"\u003e\u003c/a\u003eEditorial responsibility\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe person who is editorially responsible for the page on which the feed or embed appears will be responsible for the content from that feed or embed. This principle will apply whether it is a bespoke feed to a single page or a general feed to many pages.\u003c/p\u003e\n\u003cp\u003eWe would not normally embed a live feed of video or text unless we had a contractual relationship with the supplier that provides assurances about the content or we could be otherwise confident that the content is appropriate to be shared on our own platforms.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"transparency\"\u003e\u003c/a\u003eTransparency\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWhere we take in content from an external supplier, we should be transparent about it with our users. Attribution should be as close as possible to the content in question.\u003c/p\u003e\n\u003cp\u003eWe should provide a clear and easy route for our users to report a mistake or find offensive or inappropriate content on a feed.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"embeds\"\u003e\u003c/a\u003eEmbeds\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eEmbedded video, for example of a social networking site video player such as YouTube or Vimeo on a BBC page, may be a useful way to display editorially relevant non-BBC content.\u003c/p\u003e\n\u003cp\u003eEven though the content is not under our control it appears to the audience that it is part of our online content. We should therefore make it clear that the embedded video is from a third party site and give the audience a direct route to report to the relevant editorial team any inappropriate content, such as advertising, that might appear on that video.\u003c/p\u003e"}}}}}},{"contentComponent":{"result":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/contentreader/xml/result"},"metadata":{"modifiedDateTime":"2019-07-01T12:42:45.152678Z","creationDateTime":"2019-07-01T12:42:45.152678Z","type":"component-text","fileId":"article-last-updated-july-2019-240619105059","guid":"748b5d2a-7829-4072-8e21-b1f815df22a9"},"document":{"form":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/project/ipages-editorial-guidelines/component-text"},"metadata":{"metadataId":"article-last-updated-july-2019-240619105059"},"content":{"name":"Last updated July 2019 [warning: used on multiple pages]","body":"\u003cp\u003e\u003cem\u003eLast updated July 2019\u003c/em\u003e\u003c/p\u003e"}}}}}},{"contentComponent":{"result":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/contentreader/xml/result"},"metadata":{"modifiedDateTime":"2019-07-01T12:41:45.532684Z","creationDateTime":"2019-07-01T12:41:45.532684Z","type":"component-text","fileId":"article-where-next-200619151356","guid":"6594b225-56f4-4f27-a6e9-302edaad6a34"},"document":{"form":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/project/ipages-editorial-guidelines/component-text"},"metadata":{"metadataId":"article-where-next-200619151356"},"content":{"name":"Where next?","body":"\u003chr /\u003e\n\u003ch3\u003eWhere next?\u003c/h3\u003e"}}}}}},{"contentComponent":{"result":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/contentreader/xml/result"},"metadata":{"modifiedDateTime":"2019-07-01T12:42:45.152678Z","creationDateTime":"2019-07-01T12:42:45.152678Z","type":"component-promo","fileId":"promo-guidance-navigation260619232805","guid":"5565e823-7e3b-4c76-b471-0db89d7caee6"},"document":{"form":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/project/ipages-editorial-guidelines/component-promo"},"metadata":{"metadataId":"promo-guidance-navigation260619232805"},"content":{"title":"Guidance navigation","hideTitle":true,"itemsArray":{"iSiteFormDescription":"","item":{"name":"All Editorial Policy 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Guidelines","siteBaseUrl":"editorialguidelines","metadataTheme":"teal","showFooterPromo":true,"isiteId":"ipages-editorial-guidelines","metadataThemeMode":"light"},"nodeEnv":"production"}},"page":"/","query":{"page":{"content":{"articleBody":"","contentItem":[{"contentComponent":{"result":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/contentreader/xml/result"},"metadata":{"modifiedDateTime":"2019-07-01T12:43:19.022727Z","creationDateTime":"2019-07-01T12:43:19.022727Z","type":"component-text","fileId":"article-guidance-links-and-feeds-180619141444","guid":"6004cf4d-5a69-4563-993b-b8081054e98e"},"document":{"form":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/project/ipages-editorial-guidelines/component-text"},"metadata":{"metadataId":"article-guidance-links-and-feeds-180619141444"},"content":{"name":"Guidance - links and feeds","body":"\u003ch2\u003eEditorial Guidelines issues\u003c/h2\u003e\n\u003cp\u003e\u003cem\u003eThis guidance note relates to the following Editorial Guidelines:\u003c/em\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccuracy\u003cbr /\u003eSee \u003ca href=\"/guidelines/accuracy/\"\u003eEditorial Guidelines Section 3: Accuracy\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eImpartiality and Diversity of Opinion\u003cbr /\u003eSee \u003ca href=\"/guidelines/impartiality/\"\u003eEditorial Guidelines Section 4: Impartiality and Diversity of Opinion\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eHarm and Offence\u003cbr /\u003eSee \u003ca href=\"/guidelines/harm-and-offence/\"\u003eEditorial Guidelines Section 5: Harm and Offence\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eRe-use and Reversioning\u003cbr /\u003eSee \u003ca href=\"/guidelines/reuse-reversioning-permanent-availability\"\u003eEditorial Guidelines Section 13: Re-use, Reversioning and Permanent Availability\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eIndependence from External Interests\u003cbr /\u003eSee \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.20\"\u003eEditorial Guidelines Section 14: Independence from External Interests: Third-Party Platforms 14.3.20\u003c/a\u003e and \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.25\"\u003eTransactional Links from Public Service Platforms to Commercial Products\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eExternal Relationships and Financing\u003cbr /\u003eSee \u003ca href=\"/guidelines/external-relationships/\"\u003eEditorial Guidelines Section 16: External Relationships and Financing\u003c/a\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 class=\"BBCText\"\u003eKey points\u003cstrong style=\"font-size: 12px;\"\u003e\u0026nbsp;\u003c/strong\u003e\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll links on the BBC Public Service site or on the editorial pages of a BBC Commercial site must be editorially justifiable\u003c/li\u003e\n\u003cli\u003eWhen audiences use BBC Online, they need to be confident that our decisions on links and feeds are influenced neither by political or commercial pressures, nor by any personal interests.\u003c/li\u003e\n\u003cli\u003eA link must never be included on the Public Service site or within the editorial content of a commercial site in return for cash, services or any other consideration in kind.\u003c/li\u003e\n\u003cli\u003eAn external site which is a candidate for a link should, generally, be relevant to the BBC content from which a link is envisaged; meet the expectations of the likely audience.\u003c/li\u003e\n\u003cli\u003eThe producer must check the contents of the external site before adding a link to a BBC page.\u003c/li\u003e\n\u003cli\u003eIn order to maintain impartiality, BBC sites which cover matters of controversy or public policy may offer links to external sites which, taken together, represent a reasonable range of views about the subject.\u003c/li\u003e\n\u003cli\u003eFor programme support pages, an external link should be justified by the relevance and value of the material to the programme\u0026rsquo;s viewers and listeners.\u003c/li\u003e\n\u003cli\u003eWhen linking to any commercial site, great care must be taken to avoid giving the impression that the BBC is endorsing a commercial product or service.\u003c/li\u003e\n\u003cli\u003eLinks from individual pages on the Public Service site to the BBC\u0026rsquo;s Commercial sites are acceptable only when clearly editorially justified.\u003c/li\u003e\n\u003cli\u003eIt is likely to be editorially justifiable to link directly to the source of tickets if the event for which the tickets are being sold is a BBC Event. If not, a link to eg the band\u0026rsquo;s own site would be editorially justifiable, from where a user can click to the ticket agency\u0026rsquo;s site.\u003c/li\u003e\n\u003cli\u003eBefore offering automatically generated links to external sites from BBC content, a number of factors should be considered, including the genre of editorial content, the ability to select from appropriate recognised and reputable sources and how to remove links from specific stories quickly.\u003c/li\u003e\n\u003cli\u003ePulling third party feeds onto BBC Online pages is more editorially sensitive than linking externally, because users are more likely to expect the feeds to have been through a rigorous editorial examination and to comply with BBC editorial standards.\u003c/li\u003e\n\u003cli\u003eThe person responsible for the page on which a feed or embed appears will be responsible for the content from that feed or embed.\u003c/li\u003e\n\u003cli\u003eWhen we take in content from an external supplier, we should be transparent about this with our users.\u003c/li\u003e\n\u003cli\u003eWe should be clear about what our users can do and where they should go if they see a mistake or find something offensive.\u003c/li\u003e\n\u003cli\u003eIt should be clear to a casual user that an inbound embed (for example, of video from a social networking site) is not under the editorial control of the BBC and is not primarily the responsibility of the BBC. But we are responsible for deciding what non-BBC content to embed on BBC pages and we should be alert to the possibility of the original content being changed or removed and to rights issues.\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 class=\"BBCText\"\u003eGuidance in full\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"#part1links\"\u003e\u003cstrong\u003ePart 1: Links\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#scope\"\u003e\u003cstrong\u003eScope\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#introduction\"\u003e\u003cstrong\u003eIntroduction\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#linkstoexternalsites\"\u003e\u003cstrong\u003eLinks to external sites\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#editorialchecks\"\u003e\u003cstrong\u003eEditorial checks\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#disclaimers\"\u003e\u003cstrong\u003eDisclaimers\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#linkstositeswhichdonotsharebbceditorialvalues\"\u003e\u003cstrong\u003eLinks to sites which do not share BBC editorial values\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#controversialcontent\"\u003e\u003cstrong\u003eControversial content\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#charities\"\u003e\u003cstrong\u003eCharities\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#programmesupport\"\u003e\u003cstrong\u003eProgramme Support\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#undueprominence\"\u003e\u003cstrong\u003eUndue prominence\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#linksfrombbcpublicservicetothebbcscommercialsites\"\u003e\u003cstrong\u003eLinks from BBC public service to the BBC\u0026rsquo;s commercial sites\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#linkstobuytickets\"\u003e\u003cstrong\u003eLinks to buy tickets\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"#part2inboundfeedsandembeds\"\u003e\u003cstrong\u003ePart 2: Inbound feeds and embeds\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#editorialresponsibility\"\u003e\u003cstrong\u003eEditorial responsibility\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#transparency\"\u003e\u003cstrong\u003eTransparency\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca name=\"part1links\"\u003e\u003c/a\u003e\u003ca href=\"#embeds\"\u003e\u003cstrong\u003eEmbeds\u003c/strong\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 class=\"BBCText\"\u003ePart 1: Links\u003c/h3\u003e\n\u003cp class=\"BBCText\"\u003e\u003cstrong\u003e\u003ca name=\"scope\"\u003e\u003c/a\u003eScope\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003eThis Guidance Note is designed to help you select and manage suitable external links to other sites from BBC Online. It is also designed to help you select and manage suitable inbound feeds and other online sources of third-party content for publication on BBC Online.\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003eFor advice on distribution, including syndication, see Editorial Guidelines Section 16 External Relationships and Financing: Distribution.\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003eSee \u003ca href=\"/guidelines/external-relationships/parta#16.3.14\"\u003eEditorial Guidelines Section 16 External Relationships and Financing: Distribution\u0026nbsp; 16.3.14 \u0026ndash; 16.3.16\u003c/a\u003e\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003e\u003ca name=\"introduction\"\u003e\u003c/a\u003e\u003cstrong\u003eIntroduction\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"BBCText\"\u003eThe BBC\u0026rsquo;s global reputation is based on its editorial integrity and independence.\u0026nbsp; Our audiences need to be confident that our decisions are influenced neither by political or commercial pressures, nor by any personal interests. We must not undermine these values by any actions which could bring the BBC into disrepute.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe Editorial Guidelines state that:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eour impartiality, editorial integrity and independence must not be compromised by outside interests and arrangements we must maintain independent editorial control over our content\u003c/li\u003e\n\u003cli\u003ewe must not give undue prominence to products, services or trade marks, though we can refer to them and credit them where it is editorially justified\u003c/li\u003e\n\u003cli\u003eThe BBC will not accept product placement on its UK Public Services, and Public Services must not endorse or promote any other organisation, or its products, services, trade marks, activities or opinions. While our Commercial Services must not promote products, services and trade marks in their content, they can make reference to another organisation, its products, services, trade marks or activities as part of a commercial arrangement. If they do, they must follow the guidelines on product placement, and on advertising and sponsorship which explain that it is not appropriate to make deals with some types of organisation.\u003c/li\u003e\n\u003cli\u003eon air and online credits must be clearly editorially justified\u003c/li\u003e\n\u003cli\u003e(See also \u003ca href=\"/guidelines/independence-from-external-interests/\"\u003eEditorial Guidelines Section 14: Independence from External Interests: Introduction 14.1\u003c/a\u003e and \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.21\"\u003eLogos and Credits Online 14.3.21\u003c/a\u003e)\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"linkstoexternalsites\"\u003e\u003c/a\u003eLinks to external sites\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWhenever producers are creating content on a BBC site, they should actively consider which external websites it may be editorially justifiable to link to.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"editorialjustificationforlinkingtoexternalsites\"\u003e\u003c/a\u003eEditorial justification for linking to external sites\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eProducers may wish to offer links to external sites for a number of reasons, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003efor further relevant information\u003c/li\u003e\n\u003cli\u003efor further background information or other key source material\u003c/li\u003e\n\u003cli\u003efor useful practical information\u003c/li\u003e\n\u003cli\u003efor further informed comment\u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp;\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp align=\"left\"\u003eA link must never be included on the public service site or within the editorial content of a commercial site in return for cash, services or any other consideration in kind.\u003c/p\u003e\n\u003cp\u003eAll links on the BBC Public Service site or on the editorial pages of a BBC Commercial site must be editorially justifiable and suitable for the intended audience \u0026ndash; particularly children.\u003c/p\u003e\n\u003cp\u003eLinks are not acceptable as a form of credit.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"editorialchecks\"\u003e\u003c/a\u003eEditorial checks\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eProducers must check the contents of the site which is signposted before adding a link to a BBC page, although responsibility for including the link lies with the relevant editor.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhere this is practical, we should consider ways to make it easy for users who find broken, stale or inappropriate external BBC links to report these to us so that we can check, update, replace or remove them.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"disclaimers\"\u003e\u003c/a\u003eDisclaimers\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWhere we publish a list of links we should add the standard disclaimer to the effect that \"the BBC is not responsible for the contents of any other sites listed\". If the links are to controversial or challenging material, it\u0026nbsp; may be appropriate to add a specific disclaimer and more information, closer to the links,\u0026nbsp; even when there are only one or two links on a page. For \u0026ldquo;in story\u0026rdquo; links to such material, for example to very sensitive content such as a gruelling account of torture, it may be helpful to alert the user to this, in context, as part of telling the story.\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"linkstositeswhichdonotsharebbceditorialvalues\"\u003e\u003c/a\u003eLinks to sites which do not share BBC editorial values\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eContext is important in deciding whether a link is appropriate and it is often useful to explain why we are offering the link. In some cases we may offer a link to a site which does not share our editorial values, but which offers a useful insight. For example we might link from a current affairs page to the site of a government-run national news agency so that the user can see the precise words used in a government statement.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"controversialcontent\"\u003e\u003c/a\u003eControversial content\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWe must be duly impartial.\u0026nbsp; BBC sites which cover a controversial or public policy matter may offer links to external sites which, taken together, represent a reasonable range of views about the subject. We should ensure that when we link to third party sites that we take into account any concerns about potential breaches of the law, for example, defamation or incitement to racial hatred.\u003c/p\u003e\n\u003cp\u003eWhere content is likely to cause serious offence to some users and yet there is a strong editorial justification for covering the story, it may be editorially justifiable for the BBC to link to the relevant site rather than to host the content ourselves.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"charities\"\u003e\u003c/a\u003eCharities\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eLinks to charity sites have to be based on sensible editorial criteria. If one charity is in the news, it may be appropriate to establish a link to the site of that charity. But we must take care not to promote one charity above another. If we are giving advice or general information about the subject and wish to refer to a charity and there is a range of charities working in the field, we should normally link to the other significant charities working in the field as well. This guidance applies to online links offered by BBC Action Lines.\u003c/p\u003e\n\u003cp\u003e(See \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.26\"\u003eEditorial Guidelines Section 14 : Independence from External Interests: BBC Support Services 14.3.26\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003eWe should also consider where on the charity website we link to \u0026ndash; for example it may be appropriate to link to useful sources of information, but not to campaigning or fundraising pages.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"programmesupport\"\u003e\u003c/a\u003eProgramme Support\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eFor programme support pages, an external link should be justified by the relevance and value of the material to the programme's viewers and listeners. If we give a link to an outside advice agency from a support page, we should give links to a reasonable range of other relevant agencies as well.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhere a consumer programme reviews a product or service, we should only offer links to the sites of the manufacturers, suppliers or retailers of any goods or services mentioned where strictly editorially justifiable.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"undueprominence\"\u003e\u003c/a\u003eUndue prominence\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThere must be no undue prominence of products, services or trade marks in our content.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e(See \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#productprominence\"\u003eEditorial Guidelines Section 14 : Independence from External Interests: Product Prominence 14.3.1\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003ePublic Services must not endorse or promote any other organisation, or its products, services or trademarks, so great care must be taken when linking to any site in order not to give the impression that the BBC is doing so.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBBC Public Service sites should not normally link direct to pages whose main purpose is transactional e.g. selling merchandise, downloads or tickets.\u003c/p\u003e\n\u003cp\u003eSee exceptions below for links to buy BBC-related programme content and links to buy tickets for BBC Events. There are some occasions where we may also wish to link directly to a donations page for a BBC charitable appeal.\u003c/p\u003e\n\u003cp\u003e(See \u003ca href=\"/guidelines/external-relationships/partb#16.3.43\"\u003eEditorial Guidelines Section 16 External Relationships and Financing: Charities 16.3.43\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003eIf in any doubt, refer to Editorial Policy.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"linksfrombbcpublicservicetothebbcscommercialsites\"\u003e\u003c/a\u003eLinks from BBC Public Services to the BBC\u0026rsquo;s Commercial sites\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eGeneral points:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLinks from individual pages on the Public Service site to the BBC\u0026rsquo;s Commercial sites (e.g. those operated by BBC Studios and BBC Global News Ltd) are acceptable only when editorially justified. We should not be seen to promote the BBC\u0026rsquo;s Commercial sites and we should not link to such sites in preference to other editorially relevant sites.\u003cbr /\u003eSee \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.23\"\u003eEditorial Guidelines Section 14 : Independence from External Interests: Public Service References to BBC Commercial sites 14.3.23\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eFor links from an individual Public Service page to a corresponding BBC Commercial page which features BBC branded products see \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.24\"\u003eEditorial Guidelines Section 14 Independence from External Interests: Trails for Commercial Products related to BBC Programmes\u003c/a\u003e.\u003cbr /\u003eSee \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.24\"\u003eEditorial Guidelines Section 14 : Independence from External Interests: Trails for Commercial Products related to BBC Programmes 14.3.24\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eWhere appropriate, an interstitial page may appear on the user's journey between the Public Service site and the BBC\u0026rsquo;s Commercial site. It will let users know that they are leaving the public service site and offer them a choice.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eFor transactional links from Public Service Platforms to Commercial Products Related to BBC Editorial Content see Editorial Guidelines Section 14 Independence from External Interests.\u003cbr /\u003eSee \u003ca href=\"/guidelines/independence-from-external-interests/guidelines#14.3.25\"\u003eEditorial Guidelines Section 14 Independence from External Interests: Transactional links from Public Service Platforms to Commercial Products Related to BBC Editorial Content 14.3.25\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"linkstobuytickets\"\u003e\u003c/a\u003eLinks to buy tickets\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBBC programmes and sites regularly cover music concerts and tours. Linking policy to sites where users can buy tickets will depend on the nature of the event.\u003c/p\u003e\n\u003cp\u003eIf it is a BBC mounted or run event (on the Public Services to contribute to the BBC\u0026rsquo;s Mission and Public Purposes), then a direct link to the source of the tickets is likely to be editorially justifiable.\u003c/p\u003e\n\u003cp\u003e(See \u003ca href=\"/guidelines/external-relationships/partb#16.3.34\"\u003eEditorial Guidelines Section 16 External Relationships and Financing \u0026nbsp;Ticket Sales 16.3.34\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003eIf it is not a BBC mounted or run event (and where for example a BBC network is simply broadcasting a concert organised by someone else) then a direct link to the relevant band\u0026rsquo;s site is likely to be editorially justifiable, with one more click from there to the ticket agency\u0026rsquo;s site.\u003ca name=\"part2inboundfeedsandembeds\"\u003e\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003ePart 2: Inbound feeds and embeds\u003c/h3\u003e\n\u003cp\u003ePulling third-party content on to BBC Online pages is more editorially sensitive than linking externally. Following an external link takes you away from the BBC site and users have a chance to adjust their expectations in the light of that journey. But as third party content sits with BBC content on BBC branded pages, users are more likely to expect it to have been through a rigorous editorial examination and to comply with BBC editorial standards before being published on our site.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"editorialresponsibility\"\u003e\u003c/a\u003eEditorial responsibility\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe person who is editorially responsible for the page on which the feed or embed appears will be responsible for the content from that feed or embed. This principle will apply whether it is a bespoke feed to a single page or a general feed to many pages.\u003c/p\u003e\n\u003cp\u003eWe would not normally embed a live feed of video or text unless we had a contractual relationship with the supplier that provides assurances about the content or we could be otherwise confident that the content is appropriate to be shared on our own platforms.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"transparency\"\u003e\u003c/a\u003eTransparency\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWhere we take in content from an external supplier, we should be transparent about it with our users. Attribution should be as close as possible to the content in question.\u003c/p\u003e\n\u003cp\u003eWe should provide a clear and easy route for our users to report a mistake or find offensive or inappropriate content on a feed.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca name=\"embeds\"\u003e\u003c/a\u003eEmbeds\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eEmbedded video, for example of a social networking site video player such as YouTube or Vimeo on a BBC page, may be a useful way to display editorially relevant non-BBC content.\u003c/p\u003e\n\u003cp\u003eEven though the content is not under our control it appears to the audience that it is part of our online content. We should therefore make it clear that the embedded video is from a third party site and give the audience a direct route to report to the relevant editorial team any inappropriate content, such as advertising, that might appear on that video.\u003c/p\u003e"}}}}}},{"contentComponent":{"result":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/contentreader/xml/result"},"metadata":{"modifiedDateTime":"2019-07-01T12:42:45.152678Z","creationDateTime":"2019-07-01T12:42:45.152678Z","type":"component-text","fileId":"article-last-updated-july-2019-240619105059","guid":"748b5d2a-7829-4072-8e21-b1f815df22a9"},"document":{"form":{"$":{"xmlns":"https://web.archive.org/web/20191019052406/https://production.bbc.co.uk/isite2/project/ipages-editorial-guidelines/component-text"},"metadata":{"metadataId":"article-last-updated-july-2019-240619105059"},"content":{"name":"Last updated July 2019 [warning: used on multiple 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