What the Voters are Streaming

<!DOCTYPE html>     <html class="no-js">  <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/","20160601081215","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1464768735"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="icon" href="https://web.archive.org/web/20160601081215im_/http://www.bloomberg.com/graphics/assets/img/favicon.png" type="image/x-icon">   <title>What the Voters are Streaming</title>  <meta property="og:site_name" content="Bloomberg.com"/>  <meta property="og:title" content="What the 2016 Voters are Streaming on Spotify">  <meta property="og:longTitle" content="Here's what voters are listening to on @Spotify">   <meta property="og:image" content="https://web.archive.org/web/20160601081215im_/http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/img/spotify-facebook1.png"/>  <meta property="og:description" content="More than 7 million people on the voter rolls nationwide also have Spotify accounts. Here are the 25 most popular tracks in each group."/> <meta name="description" content="">  <meta name="keywords" content="Bloomberg Graphics"/>  <meta property="og:url" content="https://web.archive.org/web/20160601081215/http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/"/>  <meta name="parsely-type" content="post" data-ephemeral="true"> <meta name="parsely-section" content="graphics" data-ephemeral="true">  <meta name="parsely-author" content="Mira Rojanasakul"> <meta name="parsely-author" content="Kelly Bare"> <meta property="og:type" content="article"/> <meta name="twitter:card" content="summary"/>  <meta name="twitter:site" content="@bbgvisualdata"/>  <link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20160601081215cs_/http://www.bloomberg.com/graphics/assets/css/fonts.css"/> <link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20160601081215cs_/http://www.bloomberg.com/graphics/assets/css/business.css"/> <link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20160601081215cs_/http://www.bloomberg.com/graphics/assets/css/bpol-override.css"/> <link rel="stylesheet" type="text/css" href="/web/20160601081215cs_/http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/css/style.css"/> <script type="text/javascript" src="/web/20160601081215js_/http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/soundcite.js"></script> <script src="https://web.archive.org/web/20160601081215js_/http://www.bloomberg.com/graphics/assets/js/lib/head.js"></script> <style type="text/css"> /* styles for this project */ </style> </head> <body>  <div class="top-banner"> <div class="center"> <ul> <li> <a target="_blank" href="https://web.archive.org/web/20160601081215/http://www.bloomberg.com/company/">Bloomberg the Company & its Products </a> </li> <li> <a target="_blank" href="https://web.archive.org/web/20160601081215/https://bba.bloomberg.net/">Bloomberg Anywhere <span class="hide-tablet">Remote</span> Login </a> </li> <li> <a target="_blank" href="https://web.archive.org/web/20160601081215/http://www.bloomberg.com/professional/request-demo/?utm_source=bbgmenu-demo&bbgsum=DG-WS-CORE-bbgmenu-demo">Bloomberg Terminal Request a Demo </a> </li> </ul> <div class="clear"></div> </div> </div> <div id="full-header-space"></div> <div id="full-header" class="sticky-header"> <a href="https://web.archive.org/web/20160601081215/http://www.bloomberg.com/politics/"> <span class="colorwhite">Bloomberg</span><span class="breaker"><br></span><span class="tighten">P</span>o<span class="loosen">lit</span>i<span class="loosen">c</span>s </a> <div class="container bannerad"></div> <div id="hidden-banner-ad"></div> <div id="header-sharing"> <div class="header-icon" id="header-icon-twitter"><img class="blue" src="https://web.archive.org/web/20160601081215im_/http://www.bloomberg.com/graphics/assets/img/twitter.png"><img class="white" src="https://web.archive.org/web/20160601081215im_/http://www.bloomberg.com/graphics/assets/img/twitter_w.png"> </div> <div class="header-icon" id="header-icon-fb"><img class="blue" src="https://web.archive.org/web/20160601081215im_/http://www.bloomberg.com/graphics/assets/img/facebook.png"><img class="white" src="https://web.archive.org/web/20160601081215im_/http://www.bloomberg.com/graphics/assets/img/facebook_w.png"> </div> </div> </div> <div class="clearboth"></div> <div id="banner"> <img src="/web/20160601081215im_/http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/img/pulsar.png"/> </div> <div id="inner-content"> <div class="article-title copywidth">WHAT THE VOTERS ARE STREAMING</div> <div class="clearboth"></div> <section class="copyblock copywidth"> <p class="date"><span>Week ending May 20, 2016</span> <p>More than 7 million people on the voter rolls nationwide also have Spotify accounts. If you sort them by partisan behavior and attitudes, you get "Red" (generally votes for Republicans) "Blue," (generally votes for Democrats) and "Purple" (unaffiliated with either the Democratic or Republican party) listeners. Here are the 25 most popular tracks in each group, along with a "B-side" list, which ignores music common to all groups to highlight songs each group plays at an unusually high rate. (<a href="#methodology">Read more about our methodology</a>.)</p> </section> <div id="graphic"></div> <a name="methodology"></a> <br> <br> <br> <section class="copyblock copywidth"> <p> MORE ON OUR METHODOLOGY: The Spotify subscriber list was securely matched to publicly available voter records managed by <a href="https://web.archive.org/web/20160601081215/http://targetsmart.com/">TargetSmart Communications</a>. TargetSmart was able to locate more than 7 million Spotify users on voter-registration rolls nationwide, and鈥攁fter stripping away all personal information to create a list containing only demographic information and political affiliation鈥攁ssigned them to three buckets according to the kinds of partisan behavior and attitudes political consultants use to sort voters. Those lists are then matched to Spotify listening data each week to create these charts. </p> </section> <br> <br> </div> <div id="footer"> <div class="container"> <div>SOURCE: Spotify and TargetSmart Communications</div> <br> <div>Design and development by <a href="//web.archive.org/web/20160601081215/http://twitter.com/rjnskl">Mira Rojanasakul</a> </div> <div class="clearboth"> </div> </div> </div> </div>  <ul class="t-hide bbg-recirculator index-page__items index-page__top-items"></ul> <div class="tooltip"></div>    <script src="https://web.archive.org/web/20160601081215js_/http://www.bloomberg.com/graphics/assets/js/vendor/lodash.underscore.min.js"></script> <script src="https://web.archive.org/web/20160601081215js_/http://www.bloomberg.com/graphics/assets/js/vendor/d3.v3.min.js"></script> <script src="/web/20160601081215js_/http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/d3-jetpack.js"></script> <script src="/web/20160601081215js_/http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/d3-starterkit.js"></script> <script src="/web/20160601081215js_/http://www.bloomberg.com/politics/graphics/2016-voter-spotify-listens/script.js"></script> <script type="text/javascript"> // //Required: Uncomment config block and fill this out // //bb_brand will always have bbiz and optionally one of the following: bpol, bmkt, bpur, btech, bview var config = { 'name': 'blp.visual-data:graphics-politics-2016-voter-spotify-listens', 'bb_brand': 'bbiz', 'bb_slug': '2016-voter-spotify-listens', 'bb_author': 'Kelly Bare, Mira Rojanasakul', 'bb_cg_3': 'Bloomberg Politics worked with Spotify and TargetSmart to find out what the voters are streaming the most each week on Spotify', 'bb_groupId': 'visual-data/2016-voter-spotify-listens', 'bb_pub_d': '2015-02-22T00:05:00+04:00', 'correlator': (new String(Math.random()).substring(2, 11)), 'ad_code': '', //don't forget leading '/5262' - /5262/business/insights/focus_on_mba 'num_ad_scroll_refesh': 3 }; var _sf_async_config = { domain: 'bloomberg.com' } </script> <script src="https://web.archive.org/web/20160601081215js_/http://www.bloomberg.com/graphics/assets/js/lib/share.js"></script> <script src="https://web.archive.org/web/20160601081215js_/http://www.bloomberg.com/graphics/assets/js/lib/tracker.js"></script> <script src="https://web.archive.org/web/20160601081215js_/http://www.bloomberg.com/graphics/assets/js/lib/recirculator.js"></script> <script type="text/javascript"> initShare() //stick header to top of page var fixedHeader = null d3.select(window).on('scroll.sticky', function() { var fixedHeader1 = pageYOffset > 120 if (fixedHeader != fixedHeader1) { fixedHeader = fixedHeader1 d3.select('#full-header').classed('stuck', fixedHeader) d3.select('#full-header-space').classed('stuck', fixedHeader) } }); (function() { // // code for this project // })() </script> </body> </html>

CINXE.COM

What the Voters are Streaming