Our ad campaign - ASA

<!DOCTYPE html>      <html class="no-js gt-ie8">  <head> <script src="https://cc.cdn.civiccomputing.com/9/cookieControl-9.x.min.js"></script> <script type="text/javascript"> var config = { // Core configuration apiKey: '463780bb2a36dc9c2432968821bbefe9db6eda88', product: 'PRO', // Controlling use of cookies necessaryCookies: ["PRESIDEWORKFLOWSESSION","VID","_cf*","cf*","_PRESIDE_LANGUAGE","DEFAULTLOCALE"], optionalCookies: [ { name : 'Analytics', label: 'Analytics cookies', description: 'We would like to set Google Analytics cookies to help us improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our cookies page.', cookies: [], recommendedState: false, lawfulBasis: 'consent', onAccept: function(){ (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TRGC72V'); }, onRevoke: function(){ }, thirdPartyCookies: [] } ], // Array of objects based on CookieCategory object consentCookieExpiry: 364, statement : { description: 'See our cookie policy:\n' , name: 'Cookie policy' , url: 'https://www.asa.org.uk/general/cookie-policy.html' , updated: '27/02/2020' }, logConsent: true, encodeCookie: false, sameSiteCookie: true, sameSiteValue: "Strict", closeOnGlobalChange: true, subDomains: true, // Customizing appearance and behaviour initialState: "OPEN", notifyOnce: false, rejectButton: false, layout: "SLIDEOUT", position: "LEFT", theme: "DARK", toggleType: "slider", closeStyle: "icon", notifyDismissButton: true, settingsStyle: "button", acceptBehaviour: "all", text : { title: 'Our use of cookies' , intro : 'We use necessary cookies to make our site work. We\'d also like to set optional analytics cookies to help us improve it. We won\'t set optional cookies unless you enable them below. Using this tool will set a cookie on your device to remember your preferences.' , necessaryTitle : 'Necessary cookies' , necessaryDescription : 'Necessary cookies enable core functionality such as security, page navigation and access to logged-in areas. You may disable these cookies by changing your browser settings, but this will affect how the website functions.' , thirdPartyTitle : 'Revoking consent' , thirdPartyDescription: 'You have revoked your consent for analytics cookies. In order to make sure any analytics cookies are removed, please refresh the page.' , settings : 'Settings' , closeLabel : 'Save and close' }, branding : { fontFamily : 'Arial, sans serif' , fontSizeTitle : '1.2em' , fontColor : '#ffffff' , backgroundColor : '#ef3e42' , toggleText : '#ef3e42' , toggleColor : '#4c5b52' , toggleBackground : '#ffffff' , alertBackground : '#b5121b' , buttonIconWidth : '64px' , buttonIconHeight : '64px' , removeIcon : false , removeAbout : true }, excludedCountries: [], locale: "undefined" != typeof window ? window.navigator.language : "en", locales: [ ], accessibility: { accessKey: 'c', highlightFocus: true } }; CookieControl.load( config ); var onPageStyle = ""; onPageStyle += "#ccc-recommended-settings{ display:none; }"; if ( onPageStyle.length ) { var style = document.createElement('style'); style.innerHTML = onPageStyle; document.head.appendChild( style ); } </script> <title>Our ad campaign - ASA | CAP</title> <meta name="description" content="To help raise awareness of the ASA amongst the general public, we have been running our own advertising campaign. Take a look" /> <meta name="author" content="Advertising Standards Authority | Committee of Advertising Practice" /> <meta name="robots" content="index,follow" /> <meta property="og:title" content="Our ad campaign" /> <meta property="og:type" content="website" /> <meta property="og:url" content="https://www.asa.org.uk/about-asa-and-cap/national-ad-campaign.html" /> <meta property="og:description" content="To help raise awareness of the ASA amongst the general public, we run our own advertising campaign. Take a look..." /> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="shortcut icon" href="/assets/img/favicon/favicon32x32.png" type="image/x-icon"> <link rel="stylesheet" type="text/css" href="https://fonts.googleapis.com/css?family=Roboto:400,300italic,300,400italic,700,700italic%7CQuicksand:700,400"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/bootstrap.min.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/jquery.bxslider.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/chosen.min.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/icomoon.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/magnific-popup.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/timepicki.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/tooltipster.css"> <link rel="stylesheet" type="text/css" href="/assets/css/core/_3048f7ef.core.min.css"> <link rel="stylesheet" type="text/css" href="/assets/css/specific/popup-message/_9a2d5b49.popup-message.min.css">    <script defer data-domain="asa.org.uk" src="https://plausible.io/js/script.tagged-events.file-downloads.js"></script> <script>window.plausible = window.plausible || function() { (window.plausible.q = window.plausible.q || []).push(arguments) }</script> </head> <body class="" id="theme-red"> <header class="header" > <div class="top-header"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-6 col-sm-push-3"> <div class="row"> <div class="col-xs-5 col-sm-5 u-aligned-right"> <a href="/"><img src="/assets/img/logos/logo-asa.png" alt="logo-asa" class="header-logos"></a> </div> <div class="col-xs-5 col-xs-offset-2"> <a href="/"><img src="/assets/img/logos/logo-cap.png" alt="logo-cap" class="header-logos"></a> </div> </div> </div> <div class="col-xs-12 col-sm-3 col-sm-pull-6"> <div class="top-header-wrapper"> <div class="mobile-nav-and-signin-wrapper"> <a href="https://www.asa.org.uk/account/login.html" class="btn header-signin-btn u-full-width mobile-nav-and-signin-btn"><span class="font-icon font-icon-user signin-btn-icon"></span> Sign in / Sign up</a> <a href="#" class="mobile-menu-toggler mobile-nav-and-signin-btn mod-right-btn js-toggle-header-mobile-menus"><span class="mobile-menu-toggler-icon"></span> Menu</a> </div> </div>  </div> <div class="nav-and-search-wrapper"> <div class="col-xs-12 col-sm-3"> <div class="top-header-wrapper has-shop-basket"> <form action="https://www.asa.org.uk/search.html" method="GET" class="header-form search-form" method="GET"> <input name="q" type="text" placeholder="Search..." class="form-control mod-thin u-full-width"> <button class="font-icon font-icon-search2 search-form-button"></button> </form> </div>  </div> <div class="col-xs-12 col-sm-12"> <div class="header-navigation-wrapper"> <nav class="header-navigation"> <ul class="header-navigation-list"> <li class="header-navigation-list-item "> <a href="https://www.asa.org.uk/">Home</a> </li> <li class="header-navigation-list-item " > <a class=" " href="https://www.asa.org.uk/about-asa-and-cap.html" >About ASA and CAP <span class="caret"></span></a> <nav class="sub-navigation mod-with-featured-panel "> <ul class="sub-navigation-list"> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/about-asa-and-cap/people.html" >People</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/about-asa-and-cap/about-regulation.html" >About regulation</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/about-asa-and-cap/the-work-we-do.html" >The work we do</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/about-asa-and-cap/our-history.html" >Our history</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/about-asa-and-cap/national-ad-campaign.html" >Our ad campaign</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" >Careers</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/about-asa-and-cap/sustainability.html" >Sustainability</a> </li> </ul> <div class="sub-navigation-content"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/8ad44dea-bd7e-45fc-a10a8e5b2beb3d51.jpg" alt="Meet our Press Team" class="featured-image" /> <h4> <a href="https://www.asa.org.uk/general/media.html" class="font-color-dark-grey">Meet our Press Team</a></h4> <p>Learn more about our Press Team and how to sign up to gain access to embargoed rulings.</p> </div> </nav> </li> <li class="header-navigation-list-item " > <a class=" " href="https://www.asa.org.uk/codes-and-rulings.html" >Codes and rulings <span class="caret"></span></a> <nav class="sub-navigation mod-with-featured-panel "> <ul class="sub-navigation-list"> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/codes-and-rulings/advertising-codes.html" >Advertising codes</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/codes-and-rulings/rulings.html" >Rulings</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/codes-and-rulings/independent-reviews.html" >Independent reviews</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/codes-and-rulings/non-compliant-online-advertisers.html" >Non-compliant advertisers</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/codes-and-rulings/sanctions.html" >Sanctions</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/codes-and-rulings/trading-standards-referrals.html" >Trading Standards referrals</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/codes-and-rulings/non-compliant-social-media-influencers.html" >Non-compliant social media influencers</a> </li> </ul> <div class="sub-navigation-content"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/a6ff1495-edb6-4d62-9170bf825a699f3f.jpg" alt="Published rulings" class="featured-image" /> <h4> <a href="https://www.asa.org.uk/codes-and-rulings/rulings.html" class="font-color-dark-grey">Published rulings</a></h4> <p>Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.</p> </div> </nav> </li> <li class="header-navigation-list-item active " > <a class=" " href="https://www.asa.org.uk/advice-and-resources.html" >Advice and resources <span class="caret"></span></a> <nav class="sub-navigation mod-with-featured-panel "> <ul class="sub-navigation-list"> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/news.html" >News</a> </li> <li class="sub-navigation-list-item active " > <a class="" href="https://www.asa.org.uk/advice-and-resources/resource-library.html" >Resource library</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/bespoke-copy-advice.html" >Bespoke Copy Advice</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/training-and-events.html" >Training and events</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/cap-elearning.html" >Online Training</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/rulings-podcasts.html" >Our Rulings podcasts</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/cap-bitesize.html" >CAP Bitesize</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/cap-webinars.html" >CAP Webinars</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap.html" >Research at the ASA and CAP</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/advice-and-resources/advice-for-businesses.html" >Advice for businesses</a> </li> </ul> <div class="sub-navigation-content"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/0b285c26-94a3-410c-a71679369706f471.f2844ba9-50af-4622-9cd3a2b878e4bcf3.jpg" alt="AdviceOnline" class="featured-image" /> <h4> <a href="https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html" class="font-color-dark-grey">AdviceOnline</a></h4> <p>AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.</p> </div> </nav> </li> <li class="header-navigation-list-item has-mega-menu " > <a class="" href="https://www.asa.org.uk/issues-and-topics.html" >Issues and topics</a> <nav class="mega-menu"> <ul class="mega-menu-navigation"> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/social_and_political.html">Social and political</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Beliefs_and_cultural_identity.html">Beliefs and cultural identity</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Privacy_and_popular_culture.html">Privacy and popular culture</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Charity_education_and_third_sector.html">Charity, education and Third sector</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Children_and_the_vulnerable.html">Children and the vulnerable</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Claims_endorsements_and_testimonials.html">Claims, endorsements and testimonials</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Gender_sex_and_relationships.html">Gender, sex and relationships</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Politics_and_public_services.html">Politics and public services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Safety_and_security.html">Safety and security</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/lifestyle_and_living.html">Lifestyle and living</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Alcohol.html">Alcohol</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Clothing_shoes_and_jewellery.html">Clothing, shoes and jewellery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Food_drink_and_supplements.html">Food, drink and supplements</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Gambling.html">Gambling</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Holidays_travel_and_motoring.html">Holidays, travel and motoring</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Home_and_garden.html">Home and garden</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Sports_leisure_and_hobbies.html">Sports, leisure and hobbies</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Vaping_smoking_and_drugs.html">Vaping, smoking and drugs</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/money_and_legal.html">Money and legal</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Financial_products_and_services.html">Financial products and services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Legal_and_regulation.html">Legal and regulation</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Pricing_and_charges.html">Pricing and charges</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Promotions_and_competitions.html">Promotions and competitions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Property_sales_and_lettings.html">Property sales and lettings</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Recruitment_and_work.html">Recruitment and work</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/technology_and_environment.html">Technology and environment</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Animals_and_farming.html">Animals and farming</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Appliances_electronics_and_machinery.html">Appliances, electronics and machinery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Computers_phones_and_telecoms.html">Computers, phones and telecoms</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Delivery_construction_and_logistics.html">Delivery, construction and logistics</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Utilities_energy_and_environment.html">Utilities, energy and environment</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/health_and_beauty.html">Health and beauty</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Beauty_products_grooming_and_hygiene.html">Beauty products, grooming and hygiene</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Cosmetic_surgery_and_procedures.html">Cosmetic surgery and procedures</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Health_conditions.html">Health conditions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_devices.html">Medical devices</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_procedures_and_services.html">Medical procedures and services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medicines_remedies_and_therapies.html">Medicines, remedies and therapies</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Weight_and_slimming.html">Weight and slimming</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/media-channel.html">Media channel</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Packaging_and_point_of_sale.html">Packaging and point of sale</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Online_catch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> </li> </ul> </div>  </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/issues.html">Issue</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> </li> </ul> </div>  </li> </ul> <div class="mega-menu-featured-panel"> <div class="widget"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> <h4> <a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p> </div> </div>  </nav> </li> <li class="header-navigation-list-item " > <a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a> <nav class="sub-navigation "> <ul class="sub-navigation-list"> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/complaints-faq.html" >Complaints FAQ</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" >Report an online scam ad</a> </li> <li class="sub-navigation-list-item " > <a class="" href="https://www.asa.org.uk/make-a-complaint/guide-to-making-a-complaint.html" >Guide to making a complaint</a> </li> </ul> </nav> </li> </ul> </nav>  </div>  </div> </div> </div> </div> </div>  </header> <div class="main-wrapper">  <div class="title-section bg-very-dark-grey"> <div class="container"> <div class="row"> <div class="col-sm-8"> <h1 class="heading">Our ad campaign</h1> <h4>To help raise awareness of the ASA amongst the general public, we run our own advertising campaign. Take a look...</h4> </div> <div class="col-sm-4">  <div class="share-page-widget"> <p class="share-page-widget-item-holder"> <a href="#" class="favourites-button element-with-icon" data-action = "add" data-target-id = "0FAFD3A6-79A6-4411-93001B499374D934" data-target-type = "page" > <span class="font-icon font-icon-Artboard-Copy-295"></span> <strong>Add to my favourites</strong> </a> </p> </div> </div> </div> </div> </div>  <div class="container">  <div class="breadcrumb"> <ul class="breadcrumb-list"> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/">Home</a> </li> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/about-asa-and-cap.html">About ASA and CAP</a> </li> <li class="breadcrumb-list-item"> Our ad campaign </li> </ul> </div>   <div class="contents"> <div class="row"> <div class="col-sm-8">  <div class="main-content"> <h3>Regulating ads across all UK media? Oooh yes! </h3> <p>Following a successful pilot launch in Scotland, we're now rolling out a full national campaign across England, Scotland, Wales and Northern Ireland. </p> <p>The campaign incorporates and plays with the straplines and slogans of a few household brands. We're aiming to rebuild public trust in advertising by reassuring people that we're here to keep all UK ads legal, decent, honest, and truthful - regardless of what media you see those ads in.</p> <p>We’re also grateful to the household brands who have let us borrow their famous advertising slogans and have some fun – not something a regulator is often associated with. That their taglines resonate so strongly with the public is testament to the power of advertising to inform and entertain. We hope it will help our own campaign be memorable and to enter the public consciousness, if only to reassure them that the ASA is here if they believe an ad is misleading, harmful or offensive. So a big thank you to Churchill, IRN-BRU, Lloyds Bank, Marmite and Tesco for their contributions.</p> <div class="widget-video"> <a href="" data-video-title="" class="video-wrapper red-bg "> <div style="background-image: url(https://www.asa.org.uk/static/75c5d30d-1cfa-46e8-a3979a3edbc551ba/video_img_651f658b92563d4ce2429e83023602ce/asa-ad-campaign-still-1PNG.png)" class="video-image"></div> <div class="video-details"> </div> </a> </div> <h3> </h3> <p>Read more about our latest campaign in our <a href="https://www.asa.org.uk/news/a-new-asa-ad-campaign-oooh-yes.html">October 2022 news story</a>.</p> <p> </p> <h2>Our Previous Campaigns</h2> <h3>Ad campaign to inform policy makers of our existing regulation</h3> <p>Building on the success of our consumer campaign pilot (more on that below), we recognised another key audience was opinion formers and worked with Leith on a distinct creative, aimed at those who are involved in either setting, or influencing policy.</p> <p>The aim of the campaign is to increase opinion formers’ confidence and trust in the ASA system by making them aware of the existence and scope of the Ad Codes, focussing on areas of advertising that come under greater scrutiny from politicians and policy makers (among others). The creative is copy-led and visually very different to our consumer campaign, with a different execution for each topic: climate change; influencer advertising; HFSS; gambling; and alcohol.</p> <p>The campaign, carefully planned by Mediacom centres around donated space from targeted press titles. We were delighted to launch the campaign in June, ahead of the UK-wide roll out of the consumer campaign later in the summer.</p> <div class="gallery-area widget"> <ul class="gallery"> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/fbbba5be-7296-4cc1-a0f3c7d28732c472/Enough-to-write-a-book-on-them.png" class="js-image-popup" > <img src="https://www.asa.org.uk/static/fbbba5be-7296-4cc1-a0f3c7d28732c472/Enough-to-write-a-book-on-them.png" alt="Enough to write a book on them" title="Enough to write a book on them" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 1 of 4 Image Gallery - Enough to write a book on them <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/0623066a-7883-4f3d-87ee8747b39c0036/Problem-drinking-is-our-problem-too.png" class="js-image-popup" > <img src="https://www.asa.org.uk/static/0623066a-7883-4f3d-87ee8747b39c0036/Problem-drinking-is-our-problem-too.png" alt="Problem drinking is our problem too" title="Problem drinking is our problem too" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 2 of 4 Image Gallery - Problem drinking is our problem too <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/28a988b5-d68f-4c5c-abeaec7034238d17/Weve-already-written-a-climate-change-agreement.png" class="js-image-popup" > <img src="https://www.asa.org.uk/static/28a988b5-d68f-4c5c-abeaec7034238d17/Weve-already-written-a-climate-change-agreement.png" alt="We've already written a climate change agreement" title="We've already written a climate change agreement" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 3 of 4 Image Gallery - We've already written a climate change agreement <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/5ff6e67e-e817-44e5-99bdd105d63ebac8/Tackling-negative-body-image-requires-experts.png" class="js-image-popup" > <img src="https://www.asa.org.uk/static/5ff6e67e-e817-44e5-99bdd105d63ebac8/Tackling-negative-body-image-requires-experts.png" alt="Tackling negative body image requires experts" title="Tackling negative body image requires experts" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 4 of 4 Image Gallery - Tackling negative body image requires experts <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> </ul> </div> <p>You can also download copies in PDF with the link below:</p> <a href="https://www.asa.org.uk/static/ead5ebef-c3e5-46ca-b30c3d7c3359d976/00661068ASA-Press-HarmfulLNDSundayTimes380x256mmLR.pdf"> <span class="font-icon font-icon-file-pdf-o" style="width: 20px; height: 20px;"></span> Examples from our policy makers campaign </a> <p> </p> <h3>Our Pilot consumer campaign in Scotland</h3> <p>We were delighted to launch our new multi-media ad campaign in Scotland in September 2020, to help raise awareness that the ASA regulates ads across all media, including online. We’re grateful to Leith Agency and Mediacom Scotland who worked tirelessly on a pro bono basis on the creative development and planning/buying. Our thanks too to the media owners who generously donated media space, and to the brands who bought into the whole concept! The pilot was a success, and we look forward to rolling the campaign out UK-wide soon.</p> <p>To help raise awareness that the ASA regulates ads across all media, including online, here are some examples of the ads we ran:</p> <div class="gallery-area widget"> <ul class="gallery"> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/8915a44e-4f3c-4b78-979f3ce3ec5fab65/00661068ASAIRN-BRU-Social-Statics-1920x1080px.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/8915a44e-4f3c-4b78-979f3ce3ec5fab65/00661068ASAIRN-BRU-Social-Statics-1920x1080px.jpg" alt="ASA and Irn Bru national ad campaign image" title="ASA and Irn Bru national ad campaign image" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 1 of 5 Image Gallery - ASA and Irn Bru national ad campaign image <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/d5290649-cf4d-4f91-95bb24e74a0b4d90/00661068ASATesco-1920x1080px.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/d5290649-cf4d-4f91-95bb24e74a0b4d90/00661068ASATesco-1920x1080px.jpg" alt="ASA and Tesco national ad campaign image" title="ASA and Tesco national ad campaign image" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 2 of 5 Image Gallery - ASA and Tesco national ad campaign image <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/8423dcf0-0851-411b-ae59b8ba690d2b53/00664347ASA-Churchill-Static-Social-1920x1080px.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/8423dcf0-0851-411b-ae59b8ba690d2b53/00664347ASA-Churchill-Static-Social-1920x1080px.jpg" alt="ASA and Churchill national ad campaign image" title="ASA and Churchill national ad campaign image" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 3 of 5 Image Gallery - ASA and Churchill national ad campaign image <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/d9382a78-78c0-4b14-9eb27ecbdfa6d5e4/00664347ASA-Lloyds-New-Image-1920x1080px.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/d9382a78-78c0-4b14-9eb27ecbdfa6d5e4/00664347ASA-Lloyds-New-Image-1920x1080px.jpg" alt="ASA and Lloyds national campaign image" title="ASA and Lloyds national campaign image" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 4 of 5 Image Gallery - ASA and Lloyds national campaign image <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/a177ba2a-cac5-47b8-b5f43c0af02597e5/00661068ADVStaticsMarmite-1920x1080.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/a177ba2a-cac5-47b8-b5f43c0af02597e5/00661068ADVStaticsMarmite-1920x1080.jpg" alt="ASA and Marmite national campaign image" title="ASA and Marmite national campaign image" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 5 of 5 Image Gallery - ASA and Marmite national campaign image <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> </ul> </div> <p> </p> <div class="widget-video"> <a href="https://www.youtube.com/watch?v=YkrZr6B51_w" data-video-title="" class="video-wrapper red-bg "> <div style="background-image: url(https://www.asa.org.uk/static/7302d775-467c-491f-a6a5779db4a6ec57/video_img_651f658b92563d4ce2429e83023602ce/ASA-ad-campaign-ls-Marmite.jpg)" class="video-image"></div> <div class="video-details"> </div> </a> </div> <p> </p> <p><strong>On YouTube</strong></p> <div class="widget-video"> <a href="https://www.youtube.com/watch?v=6VzfiEHryOU" data-video-title="Here to put it right" class="video-wrapper blue-bg "> <div style="background-image: url(../../../assets/img/dummy-images/dummy-listing.jpg)" class="video-image"></div> <div class="video-details"> <button class="btn mod-small mod-white-btn mod-rounded ">Here to put it right</button> </div> </a> </div> <p>As a not for profit regulator, our advertising campaign relies on donated space. If you would be able to support the campaign with additional media space we'd be very grateful. Please get in touch with our <a href="javascript:void(location.href='mailto:'+String.fromCharCode(107,105,109,46,109,97,114,116,105,110,101,122,64,97,115,97,46,111,114,103,46,117,107)+'?subject=ASA%20Ad%20campaign&emailantispam=0')">Communications and Marketing Manager</a>.</p> <p><strong>On the radio </strong></p> <p><a href="https://www.asa.org.uk/uploads/assets/uploaded/67a03dd1-ae7b-4c1c-ac88f3ee32fdd6b1.wav">Version one</a></p> <p><a href="https://www.asa.org.uk/uploads/assets/uploaded/ee0a48e4-6ef5-469c-b93780c3a6dcc34f.wav">Version two</a></p> <img src="https://www.asa.org.uk/static/derivatives/350x600_highestquality_/d7439387-05b1-4c3b-bc77cdc48a5c83a1.gif" alt="ASA-Aug_17_300x600.gif" style="margin:5px 5px 5px 5px;" /> <img src="https://www.asa.org.uk/static/derivatives/300x250_highestquality_/51fe0bd8-0d20-45ec-baff5309a5ee887f.gif" alt="ASA-Aug_17_300x250.gif" style="margin:5px 5px 5px 5px;" /> <img src="https://www.asa.org.uk/static/derivatives/728x90_highestquality_/bba0d57c-6447-49ab-aa16ed475949680e.gif" alt="ASA-Aug_17_728x90.gif" style="margin:5px 5px 5px 5px;" /> <p> </p> <p>Download our latest ad in various sizes below. We're able to resize any of our ads to whatever dimensions you require, so please <a href="javascript:void(location.href='mailto:'+String.fromCharCode(107,105,109,109,64,97,115,97,46,111,114,103,46,117,107)+'?subject=National%20Ad%20Campaign&emailantispam=0')">get in touch</a> with the sizes that you need.</p> <ul> <li><a href="http://www.asa.org.uk/asset/D7439387%2D05B1%2D4C3B%2DBC77CDC48A5C83A1/350x600%2DhighestQuality/" target="_blank">300x600 pixels</a></li> <li><a href="http://www.asa.org.uk/asset/51FE0BD8%2D0D20%2D45EC%2DBAFF5309A5EE887F/300x250%2DhighestQuality/" target="_blank">300x250 pixels</a></li> <li><a href="http://www.asa.org.uk/asset/BBA0D57C%2D6447%2D49AB%2DAA16ED475949680E/728x90%2DhighestQuality/" target="_blank">728x90 pixels</a></li> </ul> <h4>Print versions</h4> <p>We also have new ads to run in print. See them here in the gallery, with download links below. The download links are to 25x4 PDF versions, please <a href="javascript:void(location.href='mailto:'+String.fromCharCode(101,110,113,117,105,114,105,101,115,64,97,115,97,46,111,114,103,46,117,107)+'?subject=Ad%20Campaign%20resources&emailantispam=0')">contact us</a> if you need them in other sizes or formats.</p> <div class="gallery-area widget"> <ul class="gallery"> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/uploaded/9ed997a5-8917-4a9d-aeaca6851c58fb61.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/uploaded/9ed997a5-8917-4a9d-aeaca6851c58fb61.jpg" alt="SocialToo_jpg.JPG" title="SocialToo_jpg.JPG" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 1 of 4 Image Gallery - SocialToo_jpg.JPG <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/uploaded/0c2b6eae-90e4-4fb2-bf0680f9e975b670.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/uploaded/0c2b6eae-90e4-4fb2-bf0680f9e975b670.jpg" alt="If_wrong_jpg.JPG" title="If_wrong_jpg.JPG" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 2 of 4 Image Gallery - If_wrong_jpg.JPG <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/uploaded/f2f9f558-6905-40f8-8dd354fa5742a821.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/uploaded/f2f9f558-6905-40f8-8dd354fa5742a821.jpg" alt="trust_jpg.JPG" title="trust_jpg.JPG" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 3 of 4 Image Gallery - trust_jpg.JPG <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/uploaded/bd7f1adf-7802-4958-891f41f3c35fb845.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/uploaded/bd7f1adf-7802-4958-891f41f3c35fb845.jpg" alt="Most_Ads.jpg" title="Most_Ads.jpg" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 4 of 4 Image Gallery - Most_Ads.jpg <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> </ul> </div> <ul> <li> <a href="https://www.asa.org.uk/static/uploaded/4c664be0-5f73-4324-a455b22de874685e.pdf"> <span class="font-icon font-icon-file-pdf-o" style="width: 20px; height: 20px;"></span> If an ad is wrong... </a> <p> </p> </li> <li> <a href="https://www.asa.org.uk/static/uploaded/11bbfe44-9699-47c8-ae261ac196d6f29d.pdf"> <span class="font-icon font-icon-file-pdf-o" style="width: 20px; height: 20px;"></span> Most ads are legal... </a> <p> </p> </li> <li> <a href="https://www.asa.org.uk/static/uploaded/274e6711-0c4b-4cf4-a96178c19ed0b33c.pdf"> <span class="font-icon font-icon-file-pdf-o" style="width: 20px; height: 20px;"></span> We regulate #SocialToo </a> <p> </p> </li> <li> <a href="https://www.asa.org.uk/static/uploaded/80a10cf8-ee53-49ba-a41a19476fc179bb.pdf"> <span class="font-icon font-icon-file-pdf-o" style="width: 20px; height: 20px;"></span> You should be able to trust... </a> <p> </p> </li> </ul> <h4> </h4> <p>Campaign ended 3 September 2017:</p> <p>Just told your colleagues that you had <em>"the most amazing weather on your holiday"</em>? (it rained everyday….) or have you told your friends you're <em>"just resting up after a 10k run"</em>?  (ok…it was 5k and you walked for part of it). While we all might ‘bend the facts’ every now and then, advertisers are not allowed to.<br /> <br /> For over 50 years the ASA has been regulating ads to make sure they’re legal, decent, honest and truthful.  We administer the UK <a href="https://www.asa.org.uk/codes-and-rulings/advertising-codes.html"><strong>Advertising Codes</strong></a> to protect consumers from misleading, harmful or offensive advertisements. So if an advertiser tries to bend the facts: we’re here to put it right.<br /> <br /> To help raise awareness of the ASA amongst the general public, we have been running our own advertising campaign. Take a look…</p> <h3>Posters and press ads</h3> <div class="gallery-area widget"> <ul class="gallery"> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/uploaded/f673f553-8dc4-4743-94fadbc3d96c5ef7.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/uploaded/f673f553-8dc4-4743-94fadbc3d96c5ef7.jpg" alt="Irene ASA ad campaign 2015.jpg" title="Irene ASA ad campaign 2015.jpg" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 1 of 3 Image Gallery - Irene ASA ad campaign 2015.jpg <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/uploaded/5e9db9af-b6da-4582-92f83834fd3e4671.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/uploaded/5e9db9af-b6da-4582-92f83834fd3e4671.jpg" alt="Nev ASA ad campaign 2015.jpg" title="Nev ASA ad campaign 2015.jpg" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 2 of 3 Image Gallery - Nev ASA ad campaign 2015.jpg <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> <li class="gallery-item"> <a href="https://www.asa.org.uk/static/uploaded/5c64971a-5fee-486c-a785c5847368b64f.jpg" class="js-image-popup" > <img src="https://www.asa.org.uk/static/uploaded/5c64971a-5fee-486c-a785c5847368b64f.jpg" alt="Darren ASA ad campaign 2015.jpg" title="Darren ASA ad campaign 2015.jpg" class="gallery-item-image" /> </a> <div class="gallery-item-content"> <div class="gallery-label-and-controls"> <h4 class="heading"> 3 of 3 Image Gallery - Darren ASA ad campaign 2015.jpg <div class="gallery-controls-holder"> <span class="gallery-controls-prev gallery-controls"></span> <span class="gallery-controls-next gallery-controls"></span> </div> </h4> </div> </div> </li> </ul> </div> <p> </p> <h3>TV and cinema ads</h3> <div class="widget widget-video"> <div class="video-holder"> <iframe width="707" height="400" src="https://www.youtube.com/embed/-NP3hRUMS1o?rel=0&controls=0" frameborder="0" allowfullscreen></iframe> </div> </div> <h2>Industry support</h2> <p>This campaign has been the product of generous support from industry. </p> <p>The ad agency AMV BBDO has worked with us on a pro bono basis to produce the campaign and we have gained pro bono support from Mindshare to review our reach and frequency measures.<br /> <br /> The campaign has been, and continues to appear in advertising space generously donated by media owners. <br /> <br /> If you can donate media space, or would like more information, please complete the form below:</p> <form action="https://www.asa.org.uk/formbuilder/core/submitAction/" id="formbuilder_5bea63883167c40da1ebd11da4e537c88D0A9D97-ABEB-429D-BD689B35A225D2A8" method="post" enctype="multipart/form-data" novalidate> <input type="hidden" name="csrfToken" value="C809006F49549D7F63F2899B6FCD452B" > <input type="hidden" name="instanceid" value="National ad campaign page"> <input type="hidden" name="form" value="C5DCFB81-7158-4384-89B17B501FEFA409"> <div class="form-group " id="formbuilder_5bea63883167c40da1ebd11da4e537c8Name716F69F8-BBA6-4DB6-B42A076FB832B56A" > <label> <span class="element-with-tooltip"> Name<a title="Please enter your full name" class="tooltip js-show-tooltip" data-position="right"></a> </span> <span class="required">*</span> </label> <div class="form-field"> <input type="text" id="formbuilder_5bea63883167c40da1ebd11da4e537c8Name" placeholder="" name="Name" value="" class=" form-control" tabindex="1" maxlength="50" minlength="1"> </div> </div> <div class="form-group " id="formbuilder_5bea63883167c40da1ebd11da4e537c8EmailEE0EDBFD-0DFA-4935-91875BD1F4139FCF" > <label> <span class="element-with-tooltip"> Email<a title="Please enter your email address" class="tooltip js-show-tooltip" data-position="right"></a> </span> <span class="required">*</span> </label> <div class="form-field"> <input type="email" id="formbuilder_5bea63883167c40da1ebd11da4e537c8Email" placeholder="" name="Email" value="" class="form-control form-control" tabindex="2" maxlength="200"> </div> </div> <div class="form-group " id="formbuilder_5bea63883167c40da1ebd11da4e537c8EnquiryFFDDC7E8-B222-436A-84D7FA35C2112CDD" > <label> <span class="element-with-tooltip"> I would like to enquire about...<a title="Please enter details of your enquiry" class="tooltip js-show-tooltip" data-position="right"></a> </span> <span class="required">*</span> </label> <div class="form-field"> <textarea id="formbuilder_5bea63883167c40da1ebd11da4e537c8Enquiry" placeholder="" name="Enquiry" class=" form-control autosize-transition limited" data-maxlength="500" minlength="1" tabindex="3"></textarea> </div> </div> <div class="form-group"> <div class="g-recaptcha" id="0A93CCDA" data-sitekey="6LdIVxcUAAAAALbmuWBXv9cGzGkp5VhdRcLlwvqE" data-tabindex="4"></div> </div> <div class="button-with-other-content"> <div class="row"> <div class="col-md-12"> <div class="form-group u-aligned-center"> <button class="btn mod-rounded" tabindex="5">Submit</button> </div> </div> </div> </div> </form> <p> </p> </div>  </div> <div class="col-sm-4">  <div class="sidebar"> <nav class="quick-links"> <ul class="quick-links-list"> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/about-asa-and-cap/people.html" >People</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/about-asa-and-cap/about-regulation.html" >About regulation</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/about-asa-and-cap/the-work-we-do.html" >The work we do</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/about-asa-and-cap/our-history.html" >Our history</a> </li> <li class="quick-links-list-item is-open has-sub-nav" > <a class="quick-links-list-item-link is-active " href="https://www.asa.org.uk/about-asa-and-cap/national-ad-campaign.html" >Our ad campaign</a> <ul class="quick-links-list"> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/about-asa-and-cap/national-ad-campaign/keeping-ads-responsible.html" >Keeping ads responsible</a> </li> </ul> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" >Careers</a> </li> <li class="quick-links-list-item" > <a class="quick-links-list-item-link" href="https://www.asa.org.uk/about-asa-and-cap/sustainability.html" >Sustainability</a> </li> </ul> </nav> </div>  </div> </div> </div>  </div>  </div> <div id="message-login-popup" class="white-popup mfp-hide"> <div class='magnific-popup mfp-video-popup'> <div class='white-popup-content'> <header> <button type='button' class='remove-link mfp-close'>Close ×</button> <h3>Please login!</h3> </header> <section class='body'> <p class="message"></p> <div class="u-aligned-center"> <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/register.html" style="margin-right: 10px">Register</a> <a class="btn mod-white-btn mod-rounded" href="https://www.asa.org.uk/account/login.html?postLoginUrl=https%3A%2F%2Fwww%2Easa%2Eorg%2Euk%2Fabout%2Dasa%2Dand%2Dcap%2Fnational%2Dad%2Dcampaign%2Ehtml">Login</a> </div> </section> </div> </div> </div> <div id="message-remove-popup" class="white-popup mfp-hide"> <div class='magnific-popup mfp-video-popup'> <div class='white-popup-content'> <header> <button type='button' class='remove-link mfp-close'>Close ×</button> <h3>Please confirm!</h3> </header> <section class='body'> <p class="message"></p> <div class="u-aligned-center"> <a class="btn mod-white-btn link-confirm-ok mod-rounded" data-target-id="">Remove</a> </div> </section> </div> </div> </div> <div id="message-alert-popup" class="white-popup mfp-hide"> <div class='magnific-popup mfp-video-popup'> <div class='white-popup-content'> <header> <button type='button' class='remove-link mfp-close'>Close ×</button> <h3>Alert!</h3> </header> <section class='body'> <p class="message"></p> </section> </div> </div> </div> <footer class="footer"> <div class="footer-top u-aligned-center"> <div class="container"> <div class="row"> <div class="col-sm-12 col-md-6"> <div class="asa-widget widget"> <img src="/assets/img/logos/logo-asa-small.png" alt="logo-asa-small" class="content-image"> <ul class="social-links-list"> <li class="social-links-list-item"> <a href="http://twitter.com/ASA_UK" class="font-icon font-icon-twitter"> </a> </li> <li class="social-links-list-item"> <a href="https://www.facebook.com/adauthority/?fref=ts" class="font-icon font-icon-facebook-f"> </a> </li> <li class="social-links-list-item"> <a href="http://www.linkedin.com/company/advertising-standards-authority" class="font-icon font-icon-linkedin"> </a> </li> </ul> </div> </div> <div class="col-sm-12 col-md-6 has-blue-links"> <div class="cap-widget widget"> <img src="/assets/img/logos/logo-cap-small.png" alt="logo-cap-small" class="content-image"> <ul class="social-links-list"> <li class="social-links-list-item"> <a href="https://www.linkedin.com/company/9186879" class="font-icon font-icon-linkedin"> </a> </li> <li class="social-links-list-item"> <a href="http://twitter.com/cap_uk" class="font-icon font-icon-twitter"> </a> </li> </ul> </div> </div> </div> </div> </div>  <div class="footer-bottom"> <div class="container"> <div class="row"> <div class="col-md-6"> <div class="footer-toggle-widget is-active"> <a href="#" class="footer-toggle-widget-btn js-toggle-widget-content">Contact us:</a> <div class="footer-toggle-widget-content"> <p><div>The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214</div> <div> </div> <div>The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991</div> <div> </div> <div>The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744</div> <div> </div> <div>The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412</div> <div> </div> <div>All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [<strong><a href="https://goo.gl/maps/GpPMJLcchzpVBwAW9" target="_blank">view on map</a></strong>]<br /> <br /> Tel: 020 7492 2222</div> <p>Click <strong><a href="https://www.asa.org.uk/contact-us.html">here</a> </strong>for FAQs and to submit an enquiry.</p> </p> </div>  </div>  </div> <div class="col-md-6"> <p><strong>Useful links</strong></p> <div class="row"> <div class="col-sm-4"> <ul class="footer-list"> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/accessibility.html" title="Accessibility">Accessibility</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/privacy-policy.html" title="Privacy policy">Privacy policy</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/cookie-policy.html" title="Cookies policy">Cookies policy</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/unacceptable-contact.html">Unacceptable contact</a></li> </ul> </div> <div class="col-sm-4"> <ul class="footer-list"> <li class="footer-list-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" title="Careers" target="_blank">Careers</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/transparency.html" title="Transparency">Transparency</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/cymru.html">Cymru</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/general/media.html">ASA Press Office</a></li> </ul> </div> <div class="col-sm-4"> <ul class="footer-list"> <li class="footer-list-item"> <a href="https://www.asa.org.uk/newsletter.html" title="Our newsletters" target="_blank">Our newsletters</a></li> <li class="footer-list-item"> <a href="https://www.asa.org.uk/about-asa-and-cap/sustainability.html" target="_blank">Sustainability</a></li> </ul> </div> </div> </div> </div> </div> <div class="copyright-area"> <div class="container"> <div class="row"> <div class="col-xs-6"> <p class="caption">Copyright © 2025 ASA and CAP</p> </div> <div class="col-xs-6"> <p class="caption u-aligned-right"><a href="http://pixl8.co.uk/" target="_blank">Website by <img src="/assets/img/pixl8.svg" alt="" class="pixl8-logo"> Pixl8</a></p> </div> </div> </div> </div> </div>  </footer> <div class="alert cookies-policy collapsible mod-full-width"> <div class="container"> <p>Want to make sure your ads are right first time? Get helpful advice and tips by signing up to <a href="https://www.asa.org.uk/newsletter.html">our newsletter</a>.</p> <a id="link-close-cookies-policy" class="font-icon font-icon-close alert-close js-close-alert"></a> </div> </div> <script>cfrequest={"recaptcha_0A93CCDA":"0A93CCDA","recaptchaSiteKey":"6LdIVxcUAAAAALbmuWBXv9cGzGkp5VhdRcLlwvqE","msg_ask_to_login":"You need to login in order to add/remove favourite","msg_success_remove_favourite":"You have successfully removed this from favourite","msg_success_add_favourite":"You have successfully added this to favourite","msg_remove_confirm":"Remove this page from favourites?","msg_permission_to_remove":"You do not have permission to remove this page from favourite","msg_already_add_favourite":"You have already added this page as favourite"}</script> <script src="/assets/js/lib/modernizr-2.6.2.min.js"></script> <script src="/assets/js/lib/jquery-1.10.1.min.js"></script> <script src="/assets/js/lib/jquery.bxslider.min.js"></script> <script src="/assets/js/lib/chosen.jquery.min.js"></script>  <script src="/assets/js/lib/legacy.js"></script> <script src="/assets/js/lib/jquery.magnific-popup.min.js"></script> <script src="/assets/js/lib/picker.js"></script> <script src="/assets/js/lib/picker.date.js"></script> <script src="/assets/js/lib/timepicki.js"></script> <script src="/assets/js/lib/jquery.tooltipster.min.js"></script> <script src="/assets/js/core/_302fc66c.core.min.js"></script> <script src="/preside/system/assets/js/frontend/formbuilder/_229b11f4.formbuilder.min.js"></script> <script src="/assets/js/specific/custom-select/_63b2e958.custom-select.min.js"></script> <script src="/assets/js/specific/datepicker/_53de216f.datepicker.min.js"></script> <script src="/assets/js/specific/favourite/_5a53cb34.favourite.min.js"></script> <script src="/assets/js/specific/formbuilder-scroll/_f3cfc136.formbuilder-scroll.min.js"></script> <script src="/assets/js/specific/gallery/_e92f071d.gallery.min.js"></script> <script src="/assets/js/specific/magnific-popup/_b78ae37e.magnific-popup.min.js"></script> <script src="/assets/js/specific/recaptchaCallback/_feadd61d.recaptchaCallback.min.js"></script> <script src="/assets/js/specific/timepicker/_21d6bff8.timepicker.min.js"></script> <script src="/assets/js/specific/tooltipster/_4b9b33a1.tooltipster.min.js"></script> <script src="/assets/js/specific/widget-video/_9e06673d.widget-video.min.js"></script> <script src="https://www.google.com/recaptcha/api.js?onload=recaptchaCallBack&render=explicit" async defer></script> </body> </html>

CINXE.COM

Our ad campaign - ASA | CAP