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MailChimp Integration – Freemius
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</i></button><div class="nav-menu-item--submenu"> <div class="nav-menu-item--submenu--content"> <a class="nav-menu-item nav-menu-item--large nav-menu-item--blue nav-menu-item--active nav-menu-item--feature-comparison" href="/wordpress/features-comparison/"> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Features Comparison</em> <span>Compare Freemius to EDD, WooCommerce, and CodeCanyon/ThemeForest.</span> </div> </a> <a class="nav-menu-item nav-menu-item--large nav-menu-item--purple nav-menu-item--software-licensing" href="/wordpress/software-licensing/"> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Software Licensing</em> <span>Control what features to enable based on the plan and number of site activations.</span> </div> </a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--blue nav-menu-item--buy-button" href="/wordpress/checkout/"> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Buy Button</em> <span>Easily embed a buy 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<div class="nav-menu-item--title"> <em>US Sales Tax</em> <span>Pass sales tax liability to Freemius.</span> </div> </a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--green nav-menu-item--cart-recovery" href="/wordpress/cart-abandonment-recovery/"> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Cart Abandonment Recovery</em> <span>Recover lost sales with automated emails.</span> </div> </a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--purple nav-menu-item--affiliate-platform" href="/wordpress/affiliate-platform/"> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Affiliate Platform</em> <span>Manage affiliates. Track clicks, visits & referrals.</span> </div> </a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--blue nav-menu-item--analytics" href="/wordpress/insights/"> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Analytics & Usage Tracking</em> <span>Get actionable insights on user behavior.</span> </div> </a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--blue nav-menu-item--user-dashboard" href="/wordpress/user-dashboard/"> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>User Dashboard</em> <span>A fully-featured members area for customers.</span> </div> </a> </div> </div></div> <!--/ Features --> <!-- Developers --> <div class="nav-menu-item nav-menu-item--root nav-menu-item--dropdown nav-menu-item--developers"><button>Developers<i class="nav-menu-item--submenu--nub"> </i></button><div class="nav-menu-item--submenu"> <div class="nav-menu-item--submenu--content"> <a class="nav-menu-item nav-menu-item--large nav-menu-item--active nav-menu-item--documentation" href="/help/documentation/"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Documentation</em> <span>Start by integrating your WordPress plugin or theme in 5 mins to get all our platform features.</span> </div> </div></a> <div class="nav-menu-item--submenu--submenu"> <ul> <li class="nav-menu-item--submenu--submenu--title">Get Started</li> <li><a href="/help/documentation/selling-with-freemius/getting-started/" target="_blank">Getting Started 🚀</a></li> <li><a href="/help/documentation/wordpress-sdk/integrating-freemius-sdk/" target="_blank">Integration & Config</a></li> <li><a href="/help/documentation/wordpress-sdk/testing/" target="_blank">Testing & Debugging</a></li> <li><a href="/help/documentation/selling-with-freemius/deployment/" target="_blank">Version Deployment</a></li> <li><a href="/help/documentation/wordpress-sdk/software-licensing/" target="_blank">Licensing API</a></li> <li><a href="/help/documentation/selling-with-freemius/freemius-checkout-buy-button/" target="_blank">Buy Button JS API</a></li> </ul> <ul> <li class="nav-menu-item--submenu--submenu--title">Popular Topics</li> <li><a href="/help/documentation/selling-with-freemius/your-earnings/" target="_blank">Getting Paid</a></li> <li><a href="/help/documentation/selling-with-freemius/selling-add-ons-extensions/" target="_blank">Selling Add-Ons</a></li> <li><a href="/help/documentation/selling-with-freemius/selling-bundles-and-memberships/" target="_blank">Bundles & Memberships</a></li> <li><a href="/help/documentation/selling-with-freemius/free-trials/" target="_blank">Offering Free Trials</a></li> <li><a href="/help/documentation/users-account-management/users-dashboard/" target="_blank">Users' Dashboard</a></li> </ul> </div> <div class="nav-menu-item--submenu__double-split"> <a class="nav-menu-item nav-menu-item--small nav-menu-item--wordpress-sdk" href="https://github.com/Freemius/wordpress-sdk" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>WordPress SDK</em> </div> </div></a> <a class="nav-menu-item nav-menu-item--small nav-menu-item--php-sdk" href="https://github.com/Freemius/php-sdk" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>PHP SDK</em> </div> </div></a> <a class="nav-menu-item nav-menu-item--small nav-menu-item--purple nav-menu-item--system-status" href="https://status.freemius.com/" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>System Status</em> </div> </div></a> <a class="nav-menu-item nav-menu-item--small nav-menu-item--purple nav-menu-item--changelog" href="/changelog/" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Changelog</em> </div> </div></a> </div> </div> </div></div> <!--/ Developers --> <div class="nav-menu-item nav-menu-item--root nav-menu-item--customers"><a href="/customers/">Customers</a></div> <div class="nav-menu-item nav-menu-item--root nav-menu-item--pricing"><a href="/pricing/">Pricing</a></div> <div class="nav-menu-item nav-menu-item--root nav-menu-item--dropdown nav-menu-item--blog"><a href="/blog/">Blog<i class="nav-menu-item--submenu--nub"> </i></a><div class="nav-menu-item--submenu"> <div class="nav-menu-item--submenu--content"> <a class="nav-menu-item nav-menu-item--large nav-menu-item--purple nav-menu-item--active nav-menu-item--blog-popular" href="/blog/#popular" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Popular</em> <span>Actionable data-driven content for WordPress plugin, theme, and SaaS developers.</span> </div> </div></a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--blue nav-menu-item--blog-latest" href="/blog/#latest" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Latest</em> <span>Get the most up-to-date posts from our Blog.</span> </div> </div></a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--blue nav-menu-item--blog-business" href="/blog/category/business-models/" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Business</em> <span>Grow your bottom line with a focus on ROI.</span> </div> </div></a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--orange nav-menu-item--blog-marketing" href="/blog/category/marketing/" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Marketing</em> <span>Learn new ways to sell your plugins or themes.</span> </div> </div></a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--green nav-menu-item--blog-customer-support" href="/blog/category/support/" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Customer Support</em> <span>Discover support best practices and tips.</span> </div> </div></a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--blue nav-menu-item--blog-interviews" href="/blog/category/interviews/" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Interviews</em> <span>Hear from the greatest minds in WordPress.</span> </div> </div></a> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--orange nav-menu-item--blog-product-releases" href="/blog/category/release-notes/" target="_blank"><div> <i class="fs-icon"></i> <div class="nav-menu-item--title"> <em>Product Releases</em> <span>Stay up to date with Freemius Release Notes.</span> </div> </div></a> </div> </div></div> </li> <li class="nav-section nav-section--mobile-trigger"> <div class="nav-menu-item nav-menu-item--root"> <a class="mobile-menu-trigger" href="#" data-activates="nav-mobile"><i class="fa fa-bars fa-fw fa-2x"></i></a> </div> </li> <li class="nav-section nav-section--login"> <div class="nav-menu-item nav-menu-item--root nav-menu-item--dropdown nav-menu-item--login"><a href="#" class="secondary">Log In <i class="fa fa-fw fa-sort-desc"></i><i class="nav-menu-item--submenu--nub"> </i></a><div class="nav-menu-item--submenu"> <div class="nav-menu-item--submenu--content"> <a class="nav-menu-item nav-menu-item--large nav-menu-item--developer-login" href="https://dashboard.freemius.com/login/"><div> <img src="https://simg.freemius.com/layout/developer-login-icon.svg" alt="" /> <div class="nav-menu-item--title"> <em>Developer Dashboard - Sellers</em> <span>Manage your products, plans & pricing, customers, affiliates, reviews, etc.</span> </div> </div></a> <a class="nav-menu-item nav-menu-item--large nav-menu-item--user-login" href="https://users.freemius.com/login"><div> <img src="https://simg.freemius.com/layout/user-login-icon.svg" alt="" /> <div class="nav-menu-item--title"> <em>User Dashboard - Buyers</em> <span>Manage your profile, websites, downloads, licenses, invoices, subscriptions, etc.</span> </div> </div></a> </div> </div></div> <div class="nav-menu-item nav-menu-item--root nav-menu-item--signup"><a href="https://dashboard.freemius.com/register/">Sellers Sign Up</a></div> </li> <li class="nav-section nav-section--mobile"> <div id="mobile_menu" class="nav-menu-item--submenu--content" style="display: none"> <i class="fa fa-close fa-2x"></i> <div class="links--primary"> <span class="mobile-menu-title">Features</span> <ul> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--blue nav-menu-item--feature-comparison" href="/wordpress/features-comparison/"> <i class="fs-icon"></i> <span>All Features</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--purple nav-menu-item--software-licensing" href="/wordpress/software-licensing/"> <i class="fs-icon"></i> <span>Licensing</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--green nav-menu-item--subscriptions" href="/wordpress/recurring-payments-subscriptions/"> <i class="fs-icon"></i> <span>Subscriptions</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--orange nav-menu-item--automatic-updates" href="/wordpress/automatic-software-updates/"> <i class="fs-icon"></i> <span>Automatic Updates</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--blue nav-menu-item--buy-button" href="/wordpress/checkout/"> <i class="fs-icon"></i> <span>Buy Button</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--blue nav-menu-item--analytics" href="/wordpress/insights/"> <i class="fs-icon"></i> <span>Analytics</span> </a> </li> </ul> <ul> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--blue nav-menu-item--user-dashboard" href="/wordpress/user-dashboard/"> <i class="fs-icon"></i> <span>User Dashboard</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--purple nav-menu-item--affiliate-platform" href="/wordpress/affiliate-platform/"> <i class="fs-icon"></i> <span>Affiliate Platform</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--green nav-menu-item--cart-recovery" href="/wordpress/cart-abandonment-recovery/"> <i class="fs-icon"></i> <span>Cart Recovery</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--orange nav-menu-item--sales-taxes" href="/wordpress/collecting-eu-vat-europe/"> <i class="fs-icon"></i> <span>EU VAT</span> </a> </li> <li> <a class="nav-menu-item nav-menu-item--medium nav-menu-item--active nav-menu-item--blue nav-menu-item--us-sales-taxes" href="/us-sales-tax-and-economic-nexus/"> <i class="fs-icon"></i> <span>US Sales Tax</span> </a> </li> </ul> </div> <div class="links--secondary"> <ul> <li><a class="nav-menu-item" href="/pricing/">Pricing</a></li> <li><a class="nav-menu-item" href="/customers/">Customers</a></li> <li><a class="nav-menu-item" href="/help/documentation/">Documentation</a></li> </ul> <ul> <li><a class="nav-menu-item" href="/about/">About Us</a></li> <li><a class="nav-menu-item" href="/blog/">Blog</a></li> <li><a class="nav-menu-item" href="/help/faq/">FAQ</a></li> </ul> </div> <div class="clearfix"> </div> <div class="links--login"> <a class="nav-menu-item nav-menu-item--buyer-login" href="https://users.freemius.com/login">User Login - Buyers <i class="fa fa-arrow-right"></i></a> <a class="nav-menu-item nav-menu-item--seller-login" href="https://dashboard.freemius.com/login/">Developer Login - Sellers <i class="fa fa-arrow-right"></i></a> </div> <div class="clearfix"> </div> </div> </li> </ul> </nav> </div> <script type="text/javascript"> (function ($, undef) { var $navbar = $('.navbar-fixed'), $mobileMenu = $('#mobile_menu'); $('.mobile-menu-trigger').click(function () { $mobileMenu.show(200); return false; }); $('#mobile_menu .fa-close').click(function(){ $mobileMenu.hide(200); }); $(document).mouseup(function(e){ // If the target of the click isn't the container if(!$mobileMenu.is(e.target) && $mobileMenu.has(e.target).length === 0){ $mobileMenu.hide(200); } }); $(document).ready(function () { //-------------------------------------------------------------------------------- //region Login //-------------------------------------------------------------------------------- var $loginMenuItem = $('.nav-menu-item--dropdown'), $loginPopupTrigger = $loginMenuItem.find('> a, > button'); $loginPopupTrigger.mouseenter(function(){ var $parent = $(this).parent(); $loginMenuItem.each(function(i, e){ if (e != $parent[0]) { $(e).removeClass('active'); } }); $parent.addClass('hover'); }); $loginMenuItem.mouseleave(function(){ // $(this).parent().removeClass('hover'); $loginMenuItem.removeClass('hover'); }); $loginPopupTrigger.click(function(){ var $menuItem = $(this).parent(); if 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<span itemprop="name">Documentation</span></a> <meta itemprop="position" content="3" /> </li><li class="delimiter">→</li><li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <a itemprop="item" href="https://freemius.com/help/documentation/integrations/"> <span itemprop="name">3rd Party Integrations</span></a> <meta itemprop="position" content="2" /> </li> <li class="delimiter">→</li> <li><span class="current">MailChimp Integration</span></li></ol> <div class="wedocs-inner"> <article id="post-1387" class="post-1387 docs type-docs status-publish hentry"> <header class="entry-header"> <h1 class="entry-title">MailChimp Integration</h1> <a class="print-page" href="javascript:window.print()" title="Print this article"><i class="fa fa-print"></i></a> </header> <!-- .entry-header --> <div class="entry-content"> <p>The <em>MailChimp</em> integration allows syncing user and/or customer emails directly with your <em>MailChimp</em> lists whenever certain events occur within your plugin or theme. Syncing the emails with your <em>MailChimp</em> is super easy!<br /> It doesn’t require any coding and only takes a few minutes:</p> <ol> <li>Login to your <a href="https://dashboard.freemius.com/">Freemius dashboard</a> and go to <strong>INTEGRATIONS -> MAILCHIMP</strong>:<br /> <img src="//freemius.com/wp-content/uploads/2016/10/freemius-dashboard-integrations-menu-item.png" alt="Freemius Dashboard MailChimp Integration Menu Item" /></li> <li>Connect your Freemius plugin or theme with your MailChimp account:<br /> <img src="//freemius.com/fs-site/wp-content/uploads/2017/05/freemius-mailchimp-connect.png" alt="Connect Freemius with MailChimp Button" /></li> <li>Click on <strong>Create New Rule</strong>.</li> <li>Tick the event types with which you would like to trigger the emails sync:<br /> <img src="//freemius.com/fs-site/wp-content/uploads/2017/05/freemius-mailchimp-event-selection.png" alt="Freemius User Events" /><br /> You can access the documentation of the <a href="https://freemius.com/help/documentation/marketing-automation/events-webhooks/">events collection here</a>.</li> <li>Select the MailChimp list you’d like to sync the emails to.</li> <li>If you prefer to sync the emails with any specific group, choose the group category and group.</li> <li>Choose whether you’d like the rule to add the email to the list or remove it from the list:<br /> <img src="//freemius.com/fs-site/wp-content/uploads/2017/05/freemius-mailchimp-action.png" alt="Add or remove email from MailChimp’s list" /></li> <li>Finally, don’t forget to click save.</li> </ol> <h2>MailChimp in the Prism of GDPR</h2> <p>Freemius automatically manages a special property ( <code>is_marketing_allowed</code>) for each user (per product) to determine whether the user given their consent to receive marketing and promotional emails. When an email is added to your MailChimp through the Freemius integration, this property is synced too using a radio <em>merge field</em> named <code>FS_GDPR</code>:<br /> <img src="https://freemius.com/blog/wp-content/uploads/2018/05/freemius-mailchimp-gdpr-merge-field.png" alt="" /></p> <p>Here’s how it looks like on MailChimp’s subscriber profile of a list:<br /> <img src="https://freemius.com/blog/wp-content/uploads/2018/05/MailChimp-subscriber-profile.png" alt="" /></p> <p>When you’re setting up your next promotional marketing campaign, make sure that you create a proper segment where you only target subscribers that have their “Freemius GDPR” field set to <code>yes</code>:<br /> <img src="https://freemius.com/blog/wp-content/uploads/2018/05/freemius-mailchimp-gdpr-based-segmentation.gif" alt="" /></p> <p>Keep in mind that while you are not allowed to send pure marketing offers (e.g. seasonal discounts) to subscribers who’ve not opted-in (their <code>FS_GDPR</code> field is not equal to <code>'yes'</code>), you can still email product-related announcements, security-related messages, and other non-promotional emails.</p> <p><strong>Important:</strong><br /> The marketing flag sync is one-directional. Updates in Freemius will be reflected inside MailChimp, but not the other way around. So if a user unsubscribes from your MailChimp list, Freemius will not be aware of that! To achieve a bidirectional sync, you can leverage MailChimp’s webhooks mechanism to trigger corresponding calls to <a href="https://freemius.docs.apiary.io/">our API</a>.</p> <h2>MailChimp + Freemius Best Practices</h2> <p>MailChimp’s pricing is based on the number of subscribers in all lists combined. When the same email address is included in multiple lists, it counts as <strong>multiple subscribers</strong>. Therefore, whether you are selling a single plugin/theme, or have a shop with multiple products, in most cases, setting up a single list for all of your subscribers is good enough and a great way to save some money. Then, you can leverage MailChimp’s groups and categories to associate the subscribers with their respective prodct(s) and target your email marketing campaigns at the right people.</p> <h3>A Step-By-Step List and Groups Configuration</h3> <ol> <li>Go to <a href="https://mailchimp.com/">MailChimp</a> and login.</li> <li>Create a list named <code>My WordPress Shop</code> (or any other name).</li> <li>Under the list management, go to <strong>Manage Contacts → Groups</strong>, and click <strong>Create Groups</strong>.</li> <li>Use your product’s name for the <strong>Group Category</strong> (e.g. <code>My Awesome Plugin</code>).</li> <li>Then, add the following <strong>Group names</strong>: <code>Active</code>, <code>Inactive</code>, <code>Paying</code>, <code>Customers</code>, <code>Uninstalled</code>, <code>Trial Period</code>. It should look something like this:<br /> <img src="/wp-content/uploads/2017/05/mailchimp-recommended-groups.png" alt="MailChimp Recommended Groups" /></li> <li>Lastly, click <strong>Save</strong>.</li> <li>Repeat steps 3-6 for every different product that you sell through Freemius.</li> </ol> <h3>The Freemius-recommended MailChimp Rules</h3> <p>Login to your <a href="https://dashboard.freemius.com/">Freemius dashboard</a> and go to <strong>INTEGRATIONS -> MAILCHIMP</strong>. Start creating the following rules:<br /> 1. Add email to <code>My WordPress Shop/My Awesome Plugin/Active</code> after <code>install.installed</code>, <code>install.activated</code>, or <code>install.user.opt_in</code>.<br /> 2. Add email to <code>My WordPress Shop/My Awesome Plugin/Paying</code> after <code>payment.created</code>.<br /> 3. Add email to <code>My WordPress Shop/My Awesome Plugin/Customers</code> after <code>plan.lifetime.purchase</code>, <code>subscription.created</code>, or <code>license.extended</code>.<br /> 4. Add email to <code>My WordPress Shop/My Awesome Plugin/Trial Period</code> after <code>install.trial.started</code> or <code>install.trial.extended</code>.<br /> 5. Add email to <code>My WordPress Shop/My Awesome Plugin/Inactive</code> after <code>install.deactivated</code>.<br /> 6. Add email to <code>My WordPress Shop/My Awesome Plugin/Uninstalled</code> after <code>install.uninstalled</code>.<br /> 7. Remove email from <code>My WordPress Shop/My Awesome Plugin/Active</code> after <code>install.deactivated</code>, <code>install.uninstalled</code>, <code>install.deleted</code>, or <code>install.user.opt_out</code>.<br /> 8. Remove email from <code>My WordPress Shop/My Awesome Plugin/Paying</code> after <code>license.expired</code> or <code>license.cancelled</code>, or <code>install.user.opt_out</code>.<br /> 9. Remove email from <code>My WordPress Shop/My Awesome Plugin/Trial Period</code> after <code>install.trial.cancelled</code>, <code>install.trial.expired</code>, or <code>install.user.opt_out</code>.<br /> 10. Remove email from <code>My WordPress Shop/My Awesome Plugin/Inactive</code> after <code>install.installed</code>, <code>install.activated</code>, or <code>install.user.opt_out</code>.<br /> 11. Remove email from <code>My WordPress Shop/My Awesome Plugin/Uninstalled</code> after <code>install.installed</code>, <code>install.activated</code>, or <code>install.user.opt_out</code>.</p> </div> <!-- .entry-content --> <div class="entry-footer row section"> <div class="col m12 l6 entry-contact"> <!-- --> <i class="fa fa-envelope"></i> Still stuck? <a href="/cdn-cgi/l/email-protection#34474144445b46407452465151595d41471a575b59">How can we help?</a> </div> <div class="col m12 l6 entry-date"> <time datetime="2024-01-21">Last updated on January 21, 2024</time> </div> </div> <nav class="wedocs-doc-nav"><h3 class="assistive-text screen-reader-text">Doc navigation</h3><span class="nav-prev"><a href="https://freemius.com/help/documentation/integrations/help-scout/">← Help Scout Integration</a></span><span class="nav-next"><a href="https://freemius.com/help/documentation/integrations/appsumo-lifetime-deals/">AppSumo & Lifetime Deals →</a></span></nav> </article> <!-- #post-## --> </div> 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