全球智能手机市场八成利润被苹果一口咬走 - SMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】

<!DOCTYPE html> <html lang="zh-CN"> <head> <meta charset="UTF-8"> <meta http-equiv="Cache-Control" content="no-transform"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0" /> <title>全球智能手机市场八成利润被苹果一口咬走 - SMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</title> <meta name="Keywords" content=""> <meta name="Description" content=""> <script src="/images/2016723/js/jquery-1.10.1.min.js"></script> <script src="/images/2016723/js/bootstrap.min.js"></script> <link rel="stylesheet" type="text/css" href="/images/2016723/css/bootstrap.min.css"/> <link rel="stylesheet" type="text/css" href="/images/2016723/css/common.css"/> <link rel="stylesheet" type="text/css" href="/images/2016723/css/index.css"/> <link rel="stylesheet" type="text/css" href="/images/2016723/css/normalize.css"/>  <style> @media screen and (max-width:414px) { .navtop { display: none; } } @media screen and (max-width:375px) { .navtop { display: none; } } @media screen and (max-width:360px) { .navtop { display: none; } } @media screen and (min-width:321px) and (max-width:359px) { .navtop { display: none; } } @media screen and (max-width:320px) { .navtop { display: none; } } </style> </head> <body> <!DOCTYPE html> <html lang="zh-CN"> <head> <meta charset="UTF-8"> <meta http-equiv="Cache-Control" content="no-transform"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum- scale=1.0" /> <title>全球智能手机市场八成利润被苹果一口咬走 - SMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</title> <meta name="Keywords" content=""> <meta name="Description" content=""> <script src="/images/2016723/js/jquery-1.10.1.min.js"></script> <script src="/images/2016723/js/bootstrap.min.js"></script> <link rel="stylesheet" type="text/css" href="/images/2016723/css/bootstrap.min.css"/> <link rel="stylesheet" type="text/css" href="/images/2016723/css/common.css"/> <link rel="stylesheet" type="text/css" href="/images/2016723/css/index.css"/> <link rel="stylesheet" type="text/css" href="/images/2016723/css/normalize.css"/>  <style> @media screen and (max-width:414px) { .navtop { display: none; } } @media screen and (max-width:375px) { .navtop { display: none; } } @media screen and (max-width:360px) { .navtop { display: none; } } @media screen and (min-width:321px) and (max-width:359px) { .navtop { display: none; } } @media screen and (max-width:320px) { .navtop { display: none; } } </style> </head> <body>  <nav class="navbar navbar-default navbar-static-top navtop"> <div class="container headers"> <div class="navbar-header"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#bs-example-navbar-collapse-1" aria-expanded="false"> <span class="sr-only"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> <a class="logo" href="http://www.smtjs.com/"><img src="/logo/logo.png"></a></div> <div class="collapse navbar-collapse" id="bs-example-navbar-collapse-1"> <ul class="nav navbar-nav navli"> <li><a href="/" target="_blank">首页<span class="sr-only">(current)</span></a></li> <li class="current"><a href="/hyzx/" target="_blank" aria-haspopup="true">行业资讯</a></li> <li><a href="/cpxx/" target="_blank" aria-haspopup="true">产品信息</a></li> <li><a href="/jszc/" target="_blank" aria-haspopup="true">技术之窗</a></li> <li><a href="/znzz/" target="_blank" aria-haspopup="true">智能制造</a></li> <li><a href="/yxgl/" target="_blank" aria-haspopup="true">营销管理</a></li> <li><a href="/spbk/" target="_blank" aria-haspopup="true">视频播库</a></li> <li><a href="/em/" target="_blank" aria-haspopup="true">电子杂志</a></li> </ul>  <form class="navbar-form navbar-left nav-so hidden-md hidden-xs hidden-sm" name="searchform" method="post" action="/e/search/index.php"> <input type="hidden" name="show" value="title,newstext"> <input type="hidden" name="tbname" value="news"> <input type="hidden" name="tempid" value="1"> <div class="input-group search_box"> <input type="text" class="form-control input_text" placeholder="输入搜索词" id="bdcsMain" name="keyboard" id="tagkwd"> <span class="input-group-btn"> <button class="btn btn-danger btnColor" type="submit"></button> </span> </div>  </form> <script src="/e/member/login/loginjs.php"></script> </div>  </div>  </nav>  <div class="container"> <div class="row"> <div class="wrap_left pull-left content_L"> <div class="left_main"> <h2>全球智能手机市场八成利润被苹果一口咬走</h2> <div class="mob-author article-author">    热度：<script src="/ e/public/ViewClick/?classid=1&id=263&addclick=1"></script> <span class="time"> 　来源:　</AD/span> <span class="time">　2017-08-14</span><span class="conment article-conment">评论 (0)</span> </div> <p> 最近，苹果发布了亮眼的财报，一个季度赚了87.17亿美元。做手机5年的锤子科技CEO罗永浩，近日透露融到了10亿元左右的资金，力争今年扭亏为盈。对于风云变幻的智能手机市场来说，尽管国产手机市场占有率在快速提升，但在如何赚钱方面，仍要向苹果和三星学习。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p><img border="0" alt="全球智能手机市场八成利润被苹果一口咬走" src="http://img04.hc360.com/ec/201708/201708140849097393.jpg" data-bd-imgshare-binded="1" /><span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>全球智能手机市场八成利润被苹果一口咬走<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    国产手机市场份额增长快<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    或许你已发现，时下最热门的综艺节目，几乎都被手机厂商承包了。同时，各家手机厂商还纷纷开出了线下体验店，商业街上最引人注目的就是手握手机的小鲜肉明星<a href="http://www.a.hc360.com/" target="_blank">广告</a>。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    根据市场调研公司StrategyAnalytics发布的研究报告，2017年第二季度全球智能手机出货量年增长6%，达到3.6亿部。其中，三星<a href="http://www.biz.hc360.com/" target="_blank">销售</a>7950万部，占据22.1%的市场份额，位居第一位。苹果销售了4100万部，市场份额为11.4%。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    国产手机份额迅速扩大，华为智能手机出货量达3840万部，市场份额由去年同期的9.4%增长至10.7%。OPPO及vivo则稳站第二季全球市占率第四名与第五名，分别占据了8.4%和6.6%的市场份额。小米第二季全球市占率上升至6%，排名第6。而国际调研公司Counterpoint最新数据显示，2017年二季度中国市场的智能手机出货量同比增长3%，华为、OPPO、vivo和小米四大品牌总共占据了69%的市场份额。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    苹果、三星分走九成利润<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    智能手机市场赚钱不易<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    与市场份额形成鲜明对比的是，国产手机的利润率依旧偏低。StrategyAnalytics不久前发布的报告显示，全球智能手机市场今年第一季度的营业利润总额为121.1亿美元。仅苹果就占83.4%三星瓜分了12.9%的利润，两者相加，拿走了智能手机九成多利润。而中国手机品牌的利润均不到2.5%。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    本月初，苹果发布了季报，一个季度卖出了4102.6万部iPhone，87亿美元的净利润惊呆了华尔街。而自2007年iPhone问世以来，苹果共计实现利润3210.2亿美元，约2.157万亿元人民币。库克宣布iPhone的销量已超过了12亿部。事实上，苹果60%左右的利润来自iPhone产品线。除了硬件外，服务收入和配件是苹果增长最快的利润来源。最新的财报显示，苹果的服务收入涨幅达到22%，比上一季度增加了3%。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    国产手机“醉翁之意不在酒”<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    赚钱不靠硬件靠流量<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    事实上，除了排名靠前的十几家手机制造商赚钱外，其余很多厂商都不靠硬件赚钱。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    小米、魅族、乐视、锤子等互联网手机的秘诀就是硬件亏钱也要做，拉到足够用户再靠入口赚钱。大家更看重的是，依靠手机带来的海量粉丝，在商店、分发、浏览器、安全等领域的增值服务。以小米为例，去年小米给开发者分成增长100%以上，2015年小米互联网业务收入40亿，以30%的分成比例，意味着小米可以入袋十亿元以上。另外，手机贴膜、手机壳、数据线等保养和维修后市场的利润率也很高，长尾效应很明显。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    有数据显示，2015年锤子科技全年亏损4.62亿元，2016年营收8.09亿元，净亏损4.27亿元，净资产为负2.4亿元。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p>    在融资方面，加上这次10亿元左右的E轮融资，锤子科技总共融资17亿元左右。罗永浩表示，锤子科技最困难的时候已经过去，今年力争实现盈利。接下来，锥子科技每年会推出5~6款产品，覆盖高中低三个档位。<span style="display:none">TAASMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <center><img src="/AD/SMTfgx.gif"/ "/AD/smtjscn.jpg"/></center> <p><br> </p> <style> #cyPoll .vote_txtlist dd{ left: 50%; } </style>  <div class="toolbar"> <div class="share_box"> <div class="bdsharebuttonbox bdshare-button-style1-32 pull-left" data-bd-bind="1455719711329"> <a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空间"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到腾讯微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人网"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"32"},"share":{},"image":{"viewList":["qzone","tsina","tqq","renren","weixin"],"viewText":"分享到：","viewSize":"16"},"selectShare":{"bdContainerClass":null,"bdSelectMiniList":["qzone","tsina","tqq","renren","weixin"]}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()/36e5)];</script> </div> <a href="/e/member/fava/add/?classid=1&id=263" target="_blank" class="pull-right shoucang">+收藏</a> </div> </div> <div class="blank20"></div> <div class="interested-article-box"> <span class="span-mark-author">相关文章</span> <div class="article-list-box"> <div class="article-box transition"><a target="_blank" href="/hyzx/3095.html"><img src="/d/file/hyzx/2024-12-18/0ad4e44f787ce6651865786cdc982a29.png" width="213" height="124"></a> <div class="article-title"><a target="_blank" href="/hyzx/3095.html">光弘科技拟收购法国最大EMS企业All Circuits S.A.S.</a> </div> </div> <div class="article-box transition"><a target="_blank" href="/hyzx/3094.html"><img src="/d/file/hyzx/2024-12-06/522afcbdec0c8b0edeaa328bbd227314.png" width="213" height="124"></a> <div class="article-title"><a target="_blank" href="/hyzx/3094.html">是德科技109亿收购案预计明年4月前完成</a> </div> </div> <div class="article-box transition"><a target="_blank" href="/hyzx/3092.html"><img src="/d/file/hyzx/2024-12-02/08dd9391d0669e9e7416782aa2b0aa00.png" width="213" height="124"></a> <div class="article-title"><a target="_blank" href="/hyzx/3092.html">填补国内高端金属陶瓷基板空白，贺利氏电子“本地化”战略全面升维</a> </div> </div> </div> </div> <div class="blank20"></div> <div class="friend">网友评论</div> <script type="text/javascript" src="/js/jquery.js"></script> <script type="text/javascript" src="/js/jNotify.jquery.min.js"></script> <script type="text/javascript" src="/js/pl.js"></script> <link href="/js/pl.css" rel="stylesheet" type="text/css" /> <div class="scpinglun" id="scpinglun"> <div class="navmenu"> <a href="javascript:void()" class="selected pltab">评论(<abbr class="plnum"><script type="text/javascript" src="/e/public/ViewClick/?classid=1&id=263&down=2"></script></abbr>)</a> </div> <div class="allplbox"> <div class="plbox"> <form method="post" name="saypl" id="saypl" onSubmit="return CheckPl(document.saypl)"> <input name="username" type="hidden" id="username" value="andycao"/> <textarea name="saytext" id="saytext"></textarea> <input name="id" type="hidden" id="id" value="263" /> <input name="classid" type="hidden" id="classid" value="1" /> <input name="enews" type="hidden" id="enews" value="AddPl" /> <input name="repid" type="hidden" id="repid" value="0" /> <input type="hidden" name="ecmsfrom" value="/hyzx/263.html" id="ecmsfrom"> <div class="plsub"><span><a href="javascript:void()" onclick="addface()"><em class="ico_face"></em>添加表情</a><div class="face"></div></span><input name="" type="button" value="评论" class="button small blue yh" onclick="addPl();"/></div> </form> </div> <div class="allpl"> 全部评论(<abbr class="plnum"><script type="text/javascript" src="/e/public/ViewClick/?classid=1&id=263&down=2"></script></abbr>) </div> <ul class="pllist scpllist" id="infocommentarea"> </ul>  </div> </div> <script src="/e/data/js/ajax.js"></script> <script src="/e/extend/infocomment/commentajax.php?classid=1&id=263"></script>  </div> </div> <div class="wrap_right pull-right"> <div class="content_R"> <div class="top" style="padding:0px;"> <div style="width:360px; height:285px; text-align:center; line-height:285px;"><script src="/d/js/acmsd/thea15.js"></script></div> </div> <div class='blank20'></div> <div class="top"> <h3>热门文章</h3> <ul class="hotNews"> <li><a href="/jszc/534.html" target="_blank">浅谈锡珠的形成原因及改善方法</a></li> <li><a href="https://mp.weixin.qq.com/s/7h_5ve8F7G6Rxka006B-xw" target="_blank">比亚迪汽车核心供应商企业名单（附企业详情）</a></li> <li><a href="https://mp.weixin.qq.com/s/o49qGly7P-P_7qx0VxvLkA" target="_blank">回流焊接工艺及常见质量缺陷的改进方法</a></li> <li><a href="/jszc/1744.html" target="_blank">PCB邮票孔的作用，如何设计邮票孔</a></li> </ul> </div> <div class='blank20'></div> <div class="top"> <h3>最新文章</h3> <ul class="hotNews"> <li><a href="/jszc/3096.html" target="_blank">关于控制器SMT生产过程锡珠的产生与预防分析研究</a></li> <li><a href="/hyzx/3095.html" target="_blank">光弘科技拟收购法国最大EMS企业All Circuits S.A.S.</a></li> <li><a href="/hyzx/3094.html" target="_blank">是德科技109亿收购案预计明年4月前完成</a></li> <li><a href="/jszc/3093.html" target="_blank">智能制造技术在SMT工艺流程中的应用研究</a></li> <li><a href="/hyzx/3092.html" target="_blank">填补国内高端金属陶瓷基板空白，贺利氏电子“本地化”战略全面升维</a></li> <li><a href="/mqsx/3090.html" target="_blank">关键装备突破国外“卡脖子”技术，打造中国高端贴片机民族品牌！</a></li> <li><a href="/jszc/3089.html" target="_blank">AI时代，华天科技热仿真分析为芯片散热保驾护航</a></li> <li><a href="/cpxx/3088.html" target="_blank">ASMPT推出Factory Material Manager 实现更优管控大幅提升良率</a></li> <li><a href="/zhxx/3087.html" target="_blank">VisionChina2025（上海）机器视觉展亮点提前看，抢定展位共探商机！</a></li> <li><a href="/hyzx/3086.html" target="_blank">通富超威（苏州）新基地竣工</a></li> </ul> </div> <div class='blank20'></div> <div class="top"> <h3>随机文章</h3> <ul class="hotNews"> <li><a href="/hyzx/2288.html" target="_blank">纬创砸1.2亿马来币收购威腾马来西亚厂房</a></li> <li><a href="/hyzx/2414.html" target="_blank">光弘科技：小米手机3月生产出货达100万台</a></li> <li><a href="/hyzx/2265.html" target="_blank">传英伟达将400亿美元收购ARM，创纪录交易风险几何</a></li> <li><a href="/cpxx/2691.html" target="_blank">1 Click SMT 的Mas-i4选择性焊接机荣获EM创新奖</a></li> <li><a href="/hyzx/1841.html" target="_blank">就在刚刚，比亚迪的全球设计中心在深圳正式落成了</a></li> <li><a href="/hyzx/376.html" target="_blank">前7月我国生产手机逾11亿部非智能手机占25.4%</a></li> <li><a href="/cpxx/182.html" target="_blank">停止狂奔补课线下渠道，黄章打响魅族变革第一枪</a></li> <li><a href="/hyzx/2831.html" target="_blank">净赚37亿！闻泰科技半导体业务再创新高！</a></li> <li><a href="/hyzx/384.html" target="_blank">TCL集团董事长李东生：不会因黑莓放弃TCL手机</a></li> <li><a href="/hyzx/2193.html" target="_blank">印度手机产业链现状：中国厂商陷入“两难”境地</a></li> </ul> </div> <div class='blank20'></div> <div class="top bottom"> <h3>精彩评论</h3> <ul class="comment"> <div id="cyReping" role="cylabs" data-use="reping"></div> </ul> </div> <div class="top bottom" style="padding:0px;"> <div style="width:380px; height:285px; text-align:center; line-height:285px;"> <script src="/d/js/acmsd/thea16.js"></script></div> <script src="/d/js/acmsd/thea23.js"></script></div> <script src="/d/js/acmsd/thea24.js"></script></div> </div> </div> </div> </div> </div>  <div class="blank20"></div>  <div class="blank20"></div> <div class="footer_nav"> <ul> <li><a href="/about/22.html" target="_blank">关于我们</a></li> <li>|</li> <li><a href="/about/23.html" target="_blank">使用协议</a></li> <li>|</li> <li><a href="/about/24.html" target="_blank">版权声明</a></li> <li>|</li> <li><a href="/about/25.html" target="_blank">广告服务</a></li> <li>|</li> <li><a href="/about/26.html" target="_blank">友情链接</a></li> <li>|</li> <li><a href="/about/27.html" target="_blank">联系我们</a></li> </ul> </div> <div class="container-fluid footer"> <div class="container"> <div class="row"> <div class="col-md-12 text-center"> <p class="banquan"> 睿讯传媒《China表面贴装技术》 SMT技术网版权所有 </p> <p class="banquan">Copyright©2007-2024 <a href="https://beian.miit.gov.cn" target="_blank" rel="nofollow">苏ICP备17041633号-1</a> </div> </div> </div> </div> <script> var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?d2c4dbcc16cf18dc22e3caed7ccd5b47"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })(); </script> <script>window._bd_share_config={"common":{"bdSnsKey": {"tsina":"2363707226"},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"1","bdSize":"32"},"share": {}};with(document)0 [(getElementsByTagName('head')[0]||body)  <div id="SOHUCS" sid="{id_encode("content_$catid",$id,$siteid)}" ></div> <script charset="utf-8" type="text/javascript" src="https://changyan.sohu.com/upload/changyan.js" ></script> <script type="text/javascript"> window.changyan.api.config({ appid: 'cyt81tugo', conf: 'prod_eb2c2b0959d0642bf03a451c096459db' }); </script> </body> </html>

CINXE.COM

全球智能手机市场八成利润被苹果一口咬走 - SMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】