CINXE.COM

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supply chain.</div></a></li> <li id="menu-item-8919" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8919 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/sampling/">Sampling<div class="bvheader-navigation__item-description">Get products to advocates and accumulate authentic reviews and visual content.</div></a></li> <li id="menu-item-48033" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48033 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/bazaarvoice-affable-ai/">Creator Marketing<div class="bvheader-navigation__item-description">Unleash the incredible power of creator marketing.</div></a></li> <li id="menu-item-9036" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9036 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/social-media-management/">Social Media Management<div class="bvheader-navigation__item-description">Manage everything 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menu-item-8925 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/ratings-and-reviews/">Ratings & Reviews<div class="bvheader-navigation__item-description">Leverage authentic opinions, photos, and videos to sell your product.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8920" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8920 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/always-on-content/">Always-on Content<div class="bvheader-navigation__item-description">Activate fresh product reviews from the Influenster community.</div></a></li> </ul> </li> <li id="menu-item-8928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8928 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/questions-and-answers/">Questions & Answers<div class="bvheader-navigation__item-description">Respond to questions on your site or across the retail 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class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8854 bvheader-navigation__item"><a href="#">RETAIL</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-54787" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54787 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/retailers/">Omnichannel Retail Solutions<div class="bvheader-navigation__item-description">From seamless vendor collaboration and optimized product pages to private label success, our solutions help you achieve retail excellence.</div></a></li> <li id="menu-item-9039" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9039 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/managed-sampling/">Managed Sampling<div class="bvheader-navigation__item-description">Take the hassle out of sampling programs for retailers.</div></a></li> <li id="menu-item-8931" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8931 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/retail-syndication/">Retail Syndication<div class="bvheader-navigation__item-description">Distribute content everywhere your products are sold.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8868" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8868 bvheader-navigation__item"><a href="#">4rd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8869" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8869 bvheader-navigation__item"><a href="#">AGENCY & PARTNER</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-52652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52652 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/creator-marketing-services-agencies/">Creator 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to buy wherever they are in their journey.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8829" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8829 bvheader-navigation__item"><a href="#">2nd</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8835" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8835 bvheader-navigation__item"><a href="#">DRIVE REVENUE</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-9063" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9063 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/boost-sales/">Boost Sales<div class="bvheader-navigation__item-description">Grow order value online and in-store.</div></a></li> <li id="menu-item-8883" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8883 bvheader-navigation__item"><a 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href="https://www.bazaarvoice.com/solutions/elevate-marketing/">Elevate Marketing<div class="bvheader-navigation__item-description">Drive informed marketing with direct consumer feedback loops.</div></a></li> <li id="menu-item-8897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8897 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/improve-products/">Improve Products<div class="bvheader-navigation__item-description">Propel product innovations and enhancements.</div></a></li> <li id="menu-item-8898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8898 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/reduce-returns/">Reduce Returns<div class="bvheader-navigation__item-description">Enable consumers to buy the right product the first time.</div></a></li> </ul> </li> </ul> </li> <li id="menu-item-8834" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8834 bvheader-navigation__item"><a href="#">5th</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8845" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-8845 bvheader-navigation__item"><a href="#">BUILD LOYALTY</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-8899" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8899 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/drive-advocacy/">Drive Advocacy<div class="bvheader-navigation__item-description">Create and strengthen loyal brand advocates.</div></a></li> <li id="menu-item-8900" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8900 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/establish-trust/">Establish Trust<div class="bvheader-navigation__item-description">Expedite the consumer discovery and buying journey.</div></a></li> <li id="menu-item-8901" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8901 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/talk-with-consumers/">Talk with Consumers<div class="bvheader-navigation__item-description">Build relationships through public conversations.</div></a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-26711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-26711 bvheader-navigation__item bvheader-navigation__submenu-cols-one"><a href="https://www.bazaarvoice.com/industries/" tabindex="0">Industries</a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-26712" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26712 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/apparel-accessories/">Apparel & Accessories<div class="bvheader-navigation__item-description">Bring the in-store retail shopping experience to your site with inspiring imagery from customers.</div></a></li> <li id="menu-item-26715" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26715 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/consumer-electronics/">Consumer Electronics<div class="bvheader-navigation__item-description">Provide informative product content at every touchpoint—from discovery to purchase.</div></a></li> <li id="menu-item-26716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26716 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/consumer-packaged-goods/">Consumer Packaged Goods<div class="bvheader-navigation__item-description">Stand out on the digital shelf with more quality reviews in more places that convert.</div></a></li> <li id="menu-item-26717" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26717 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/food-beverage/">Food & Beverage<div class="bvheader-navigation__item-description">Easily sample new products and keep product pages fresh with new reviews.</div></a></li> <li id="menu-item-26713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26713 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/health-beauty/">Health & Beauty<div class="bvheader-navigation__item-description">Bring the beauty counter experience to your site with inspiring imagery from customers.</div></a></li> <li id="menu-item-26714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26714 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/industries/home-improvement/">Home Improvement<div class="bvheader-navigation__item-description">Give DIY shoppers the product content they need at every stage of their journey.</div></a></li> </ul> </li> <li id="menu-item-46008" class="menu-item 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journey.</div></a> <ul class="sub-menu bvheader-navigation__submenu"> <li id="menu-item-52036" class="bv-quick-link menu-item menu-item-type-post_type menu-item-object-page menu-item-52036 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/bazaarvoice-university/">Bazaarvoice University</a></li> </ul> </li> <li id="menu-item-48945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48945 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/managed-services/">Managed Services<div class="bvheader-navigation__item-description">Enrich your Bazaarvoice experience with a suite of premium offerings designed to realize the full potential of our platform.</div></a></li> <li id="menu-item-48946" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48946 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/services/support-services/">Support Services<div 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44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z"></path></svg> <input type="email" data-marketo-target="global-modal" placeholder="Enter your email" tabindex="0"> <button class="btn btn-primary global-modal-link" data-target="global-modal" data-source="marketo" tabindex="0" data-click-type="modal" data-click-text="footer">Get started</button> </div> </div> </div> </div> <button class="bvheader__hamburger-icon is-hidden-widescreen" aria-label="Toggle mobile navigation" /> <span></span> </button> </nav> </div> </header> <main role="main" class="page-blog-post page-blog-post-v2">  <section class="Blog-V2__masthead js-bv-masthead inner">  <div class="Blog-V2__masthead-container is-hidden-tablet js-bv-masthead-container"> <div class="Blog-v2__masthead-aux-nav-wrapper"> <div class="Blog-V2__nav-icon--wrapper js-bv-nav-btn is-hidden-tablet"> <div class="filter-icon is-pulled-right"> </div> </div> <div class="Blog-V2__nav-icon--wrapper js-bv-search-btn is-hidden-tablet"> <div class="search-icon is-pulled-right"> </div> </div> </div> <div class="Blog-V2__masthead-header"> <div class="container"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <h1 class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </h1> </a> </div> </div> <div class="Blog-V2__masthead-wrapper container"> <div class="Blog-V2__masthead-date js-bv-masthead-date" data-months='["January","February","March","April","May","June","July","August","September","October","November","December"]' data-days='["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"]'> </div> <h6 class="Blog-v2__masthead-subheading"> Strategies, research, industry trends — your pulse on the marketplace </h6> </div> </div>   <div class="Blog-V2__masthead-wrapper is-hidden-mobile"> <div class="container is-flex"> <div class="Blog-V2__masthead-header"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <div class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </div> </a> <h6 class="Blog-v2__masthead-subheading"> Strategies, research, industry trends — your pulse on the marketplace </h6> </div>  <div class="Blog-V2__masthead-date js-bv-masthead-date"></div>  </div> </div>   <div class="Blog-V2__masthead-nav-wrapper"> <div class="container"> <div class="columns is-mobile"> <div class="Blog-V2__masthead-center column is-10-desktop is-10-mobile is-8-tablet is-flex"> <a href="https://www.bazaarvoice.com/blog/" class="Blog-V2__header-link"> <div class="Blog-V2__masthead-heading"> <span>The</span> <span class="Blog-V2__masthead-separator"> </span> <span>Bazaar</span> <span class="Blog-V2__masthead-separator"> </span> <span>Voice</span> </div> </a> <ul class="Blog-V2__masthead-nav js-bv-nav"> <li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Topics</div><ul id="menu-popular-topics" class="filter-fields"><li id="menu-item-39808" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39808"><a href="/blog/tag/social-commerce/">Social commerce</a></li> <li id="menu-item-39802" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39802"><a href="/blog/tag/drive-conversion/">Product page optimization</a></li> <li id="menu-item-39805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39805"><a href="/blog/tag/ratings-and-reviews/">Ratings and reviews</a></li> <li id="menu-item-39833" 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class="Blog-V2__mobilereveals js-bv-mobilereveals inner"> <div class="container">  <div class="Blog-V2__search Blog-V2__search--no-icon js-bv-search-form"> <form class="blog-search js-bv-searchform" role="search" method="get" id="searchform" action="https://www.bazaarvoice.com"> <div class="input"> <label>Search the blog</label> <input type="text" value="" name="s" id="s" class="js-bv-search-text" /> </div> <div class="form-submit"> <button type="submit" class="search-icon js-bv-search-btn">Send</button> </div> </form> </div>   <div class="Blog-V2__hidden-nav js-bv-hidden-nav"> <ul class="Blog-V2__masthead-nav js-bv-nav"> <li class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Topics</div><ul id="menu-popular-topics-1" class="filter-fields"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39808"><a href="/blog/tag/social-commerce/">Social commerce</a></li> <li class="menu-item menu-item-type-custom 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class="Blog-V2__masthead-nav-item same-mobile"><div class="dropdown-filter-label">Popular Categories</div><ul id="menu-popular-categories-1" class="filter-fields"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39837"><a href="/blog/tag/social-commerce/">Social media guides</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39838"><a href="/blog/tag/for-retail/">Retail insights</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39839"><a href="/blog/tag/drive-conversion/">Driving conversion</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39842"><a href="/blog/tag/influencer-marketing/">Influencer marketing</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39840"><a href="/blog/tag/user-generated-content/">UGC best practices</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39841"><a href="/blog/tag/research/">Research reports</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39843"><a href="/blog/tag/collect-content/">Collecting content</a></li> </ul></li></ul> </div>  </div> </div>  </section>   <div class="progress-container"> <div class="progress-bar js-bv-scroll-pb"> </div> </div>   <section class="Single-V2__hero centered">    <div class="container">  <div class="columns"> <div class="column is-8 is-offset-2"> <h1 class="Single-V2__heading has-text-centered"> How Bazaarvoice Ratings & Reviews supports best-in-class site performance </h1> </div> </div>   <div class="Single-V2__header-image"> <img width="1200" height="630" src="https://media.bazaarvoice.com/Shutterstock_1875731299.png" class="" alt="bazaarvoice ratings & reviews" loading="eager" decoding="async" fetchpriority="high" srcset="https://media.bazaarvoice.com/Shutterstock_1875731299.png 1200w, https://media.bazaarvoice.com/Shutterstock_1875731299-768x403.png 768w, https://media.bazaarvoice.com/Shutterstock_1875731299-800x420.png 800w, https://media.bazaarvoice.com/Shutterstock_1875731299-964x506.png 964w, https://media.bazaarvoice.com/Shutterstock_1875731299-628x330.png 628w, https://media.bazaarvoice.com/Shutterstock_1875731299-1098x576.png 1098w, https://media.bazaarvoice.com/Shutterstock_1875731299-720x378.png 720w, https://media.bazaarvoice.com/Shutterstock_1875731299-432x227.png 432w, https://media.bazaarvoice.com/Shutterstock_1875731299-1024x538.png 1024w, https://media.bazaarvoice.com/Shutterstock_1875731299-943x495.png 943w, https://media.bazaarvoice.com/Shutterstock_1875731299-380x200.png 380w, https://media.bazaarvoice.com/Shutterstock_1875731299-190x100.png 190w, https://media.bazaarvoice.com/Shutterstock_1875731299-126x66.png 126w, https://media.bazaarvoice.com/Shutterstock_1875731299-55x29.png 55w, https://media.bazaarvoice.com/Shutterstock_1875731299-27x14.png 27w, https://media.bazaarvoice.com/Shutterstock_1875731299-18x9.png 18w, https://media.bazaarvoice.com/Shutterstock_1875731299-290x152.png 290w, https://media.bazaarvoice.com/Shutterstock_1875731299-145x76.png 145w, https://media.bazaarvoice.com/Shutterstock_1875731299-96x50.png 96w, https://media.bazaarvoice.com/Shutterstock_1875731299-1030x541.png 1030w, https://media.bazaarvoice.com/Shutterstock_1875731299-515x270.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div>  </div>  </section>   <div class="container"> <div class="Single-V2__content post-content"> <div class="columns"> <div class="column is-3 Single-V2__left-rail column-1"> <div class="Single-V2__left-rail-info">  <p class="Single-V2__date"> February 22, 2023 </p>   <div class="Single-V2__author"> By Brandon Klein </div>  </div>   <div class="Single-V2__tags"> <div class="Single-V2__tags-container"> <a class="btn btn-secondary tag" href="https://www.bazaarvoice.com/blog/topic/drive-conversion/"> Drive conversion </a> </div> </div>   <div class="Single-V2__social-share"> <a role="button" class="social-share-btn share-btn-facebook icon-facebook" tabindex="0" target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fbazaarvoice-ratings-and-reviews-supports-best-in-class-site-performance%2F" rel="noopener" aria-label="Share on Facebook"></a><a role="button" class="social-share-btn share-btn-twitter icon-twitter" type="button" tabindex="0" target="_blank" title="Share on twitter" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fbazaarvoice-ratings-and-reviews-supports-best-in-class-site-performance%2F&text=How+Bazaarvoice+Ratings+%26amp%3B+Reviews+supports+best-in-class+site+performance+%7C+Bazaarvoice" rel="noopener" aria-label="Share on Twitter"></a><a role="button" class="social-share-btn share-btn-linkedin icon-linkedin" tabindex="0" target="_blank" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.bazaarvoice.com%2Fblog%2Fbazaarvoice-ratings-and-reviews-supports-best-in-class-site-performance%2F" rel="noopener" aria-label="Share on Linkedin"></a> </div>  </div> <div class="column is-6 column-2">  <div class="Single-V2__post-body post-body"> <p>Site performance can make or break the user experience (UX) for your shoppers. Page speed, responsiveness, visual stability, and smoothness — it all matters, a lot. </p> <p>At Bazaarvoice, we know site performance matters because over 12,000 of the biggest brands and retailers (our clients) tell us it does, and these e-commerce powerhouses count on us every day to deliver the <a href="https://www.bazaarvoice.com/blog/the-complete-guide-to-ugc/" target="_blank" rel="noreferrer noopener">user-generated content</a> (UGC) consumers need — right when they need it.    </p> <p>And don’t just take our word for it: </p> <ul class="wp-block-list"> <li><a href="https://unbounce.com/page-speed-report/" target="_blank" rel="noreferrer noopener">Nearly 70% of consumers</a> say page speed impacts their willingness to buy from an online retailer</li> <li>E-commerce Speed Hub says a one-second delay in page load speed reduces conversions <a href="https://www.ecommercespeedhub.com/site-speed-standard" target="_blank" rel="noreferrer noopener">by nearly 6%</a> </li> <li><a href="https://blog.hubspot.com/marketing/web-design-stats-for-2020" target="_blank" rel="noreferrer noopener">73% of web designers</a> claim non-responsive design as a top reason visitors leave a website</li> </ul> <p>But site performance is only one side of the UX coin. Design matters too, which is why we optimized both the performance and design of our Bazaarvoice Ratings & Reviews display technology.</p> <p>Here’s how our technology helps you give consumers the visual shopping experiences they crave, at the speed they expect.</p> <h2 class="wp-block-heading" id="h-bazaarvoice-ratings-amp-reviews-display-technology-nbsp">Bazaarvoice Ratings & Reviews display technology </h2> <p>Our photo-first reviews display (<a href="https://www.bazaarvoice.com/updates/new-enhancement-photo-first-reviews-display/" target="_blank" rel="noreferrer noopener">released May 2022</a>) puts visual content front and center, pulling all photos from customer reviews into a single carousel that’s higher up on page. This UX makes reviews photos much easier for consumers to discover (no more scrolling through pages of reviews to find relevant photos).</p> <figure class="wp-block-image size-full"><img decoding="async" width="760" height="393" src="https://media.bazaarvoice.com/ezgif.com-gif-maker-6.gif" alt="" class="wp-image-30457" srcset="https://media.bazaarvoice.com/ezgif.com-gif-maker-6.gif 760w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-628x325.gif 628w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-720x372.gif 720w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-432x223.gif 432w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-380x197.gif 380w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-190x98.gif 190w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-126x65.gif 126w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-55x28.gif 55w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-27x14.gif 27w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-18x9.gif 18w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-290x150.gif 290w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-145x75.gif 145w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-96x50.gif 96w, https://media.bazaarvoice.com/ezgif.com-gif-maker-6-515x266.gif 515w" sizes="(max-width: 760px) 100vw, 760px" /></figure> <p>In addition to providing a more modern UX design, we’ve optimized the technical performance of our reviews display so it loads faster on <a href="https://www.bazaarvoice.com/blog/how-to-optimize-product-pages/" target="_blank" rel="noreferrer noopener">your product detail page</a>.</p> <p>It’s the ultimate win-win. Better, more visual shopping experiences on the frontend and faster, lighter code on the backend. </p> <h2 class="wp-block-heading">How we optimized Bazaarvoice Ratings & Reviews display for best-in-class performance</h2> <p>Previously, the various components that made up the reviews display were lumped into a single bundle which would download each time a shopper landed on the respective page. </p> <p>With the new Bazaarvoice Ratings & Reviews display technology, each component is broken out individually so they can be loaded independently, leading to more control over when and how reviews load onto respective pages. </p> <div class="wp-block-image"> <figure class="aligncenter is-resized"><img decoding="async" src="https://lh3.googleusercontent.com/zZiCwYUgDzuwLp7KsGC9Api9aItyeY-prSRABAn81grzJtJKALgMs_5EAP8sTbDM5EmnSvX_c12TzLnydXs_QRcF7wDLD9cqPok-JdgopNnywAPdT-IwBV_GtGqHREkCXhFt2muu3pxFqKfGyA" alt="reviews display" style="width:332px;height:170px" /></figure></div> <p>The result?</p> <p>Shoppers interact with your product pages faster — including the UGC that’s so important to their purchasing decision. </p> <p>Let’s take a closer look at the three core tactics we used to optimize the performance of our reviews display.</p> <h3 class="wp-block-heading">1. JavaScript file size</h3> <p>We load two JavaScript files during the initial load (231 KB and 80 KB) and for all future loads only<strong> one 80 KB JavaScript file</strong> is loaded. </p> <div class="wp-block-image"> <figure class="aligncenter size-full is-resized"><img decoding="async" width="1201" height="631" src="https://media.bazaarvoice.com/java-filesize.png" alt="bazaarvoice ratings & reviews" class="wp-image-28914" style="width:673px;height:353px" srcset="https://media.bazaarvoice.com/java-filesize.png 1201w, https://media.bazaarvoice.com/java-filesize-768x404.png 768w, https://media.bazaarvoice.com/java-filesize-800x420.png 800w, https://media.bazaarvoice.com/java-filesize-964x506.png 964w, https://media.bazaarvoice.com/java-filesize-628x330.png 628w, https://media.bazaarvoice.com/java-filesize-1098x577.png 1098w, https://media.bazaarvoice.com/java-filesize-720x378.png 720w, https://media.bazaarvoice.com/java-filesize-432x227.png 432w, https://media.bazaarvoice.com/java-filesize-1024x538.png 1024w, https://media.bazaarvoice.com/java-filesize-942x495.png 942w, https://media.bazaarvoice.com/java-filesize-380x200.png 380w, https://media.bazaarvoice.com/java-filesize-190x100.png 190w, https://media.bazaarvoice.com/java-filesize-126x66.png 126w, https://media.bazaarvoice.com/java-filesize-55x29.png 55w, https://media.bazaarvoice.com/java-filesize-27x14.png 27w, https://media.bazaarvoice.com/java-filesize-18x9.png 18w, https://media.bazaarvoice.com/java-filesize-290x152.png 290w, https://media.bazaarvoice.com/java-filesize-145x76.png 145w, https://media.bazaarvoice.com/java-filesize-96x50.png 96w, https://media.bazaarvoice.com/java-filesize-1030x541.png 1030w, https://media.bazaarvoice.com/java-filesize-515x271.png 515w" sizes="(max-width: 1201px) 100vw, 1201px" /></figure></div> <h3 class="wp-block-heading">2. Caching</h3> <p>As web applications grow in size, capability, and complexity, caching becomes more important for the user experience. </p> <p>We’re very intentional with how and when we cache JavaScript to optimize important aspects of the site performance, such as page load speed. First, we download a 231 KB file, then we cache it. Next, we load an 80 KB file, which is the single JavaScript file used for loading the reviews display moving forward.</p> <p>Our caching strategy allows shoppers to interact much faster on subsequent visits to the same page.</p> <h3 class="wp-block-heading">3. Lazy loading</h3> <p>We only load content when it comes into view and is ready to be used by the shopper, reducing overall impact to your site.</p> <p>Our lazy-load approach has been implemented using the IntersectionObserver API, which is one of the three recommended approaches by Google. This helps provide better lighthouse performance scores for desktop and mobile. (Google lighthouse is an open source tool, which can be used to test performance.)</p> <p>In summary, we’ve:</p> <ul class="wp-block-list"> <li>Improved overall performance scores and memory usage</li> <li>Optimized cumulative layout shift scores in Google Lighthouse</li> <li>Improved management of dependent (third-party) libraries and shared code</li> <li>Ensured libraries are reused by all display components of display (once downloaded and cached)</li> </ul> <h2 class="wp-block-heading">The bottom line</h2> <p>As an <a href="https://www.g2.com/categories/user-generated-content/enterprise" target="_blank" rel="noreferrer noopener">industry-leading UGC platform for enterprise businesses</a> — serving over 12,000 global brands and retailers and displaying over 55 million reviews — we’ve always prioritized the performance of our technology, and will continue to do so, while adapting to shifts in consumer behavior. </p> <p>Whether you’re a multinational retailer with millions of product reviews or a small brand that’s just getting started with UGC, our content solutions can align with your site’s performance needs and help you accomplish your business goals. </p> <p>Want to learn more about how Bazaarvoice Ratings & Reviews display technology enables best-in-class performance? <a href="https://www.bazaarvoice.com/products/ratings-and-reviews/?state=demo" target="_blank" rel="noreferrer noopener">Talk with one of our experts</a>. Or request a free demo below.</p> <a class="btn btn-secondary global-modal-link" data-target="global-modal" style="font-family: 'gibsonsemibold', Helvetica, Arial, sans-serif !important;font-size: 1.4rem !important">Get started</a> <section id="bvblock-careers-block_fcfb5557f14087bf4d06c3caef1f3c6d" class="bvblock-featured-download"> <a href="https://www.bazaarvoice.com/resources/category/bazaarvoice-summit-2024/?pathfactory=3kqq6e75r3" target="_self" class="bvblock-featured-download__link-section"></a> <div class="bvblock-featured-download__eyebrow">LEARN MORE</div> <div class="bvblock-featured-download__bg bvblock-featured-download__bg-blue"> <div class="columns is-multiline"> <div class="column is-6-widescreen is-12-tablet"> <div class="bvblock-featured-download__title">Navigating tomorrow’s commerce: The Bazaarvoice product roadmap for innovation</div> <a href="https://www.bazaarvoice.com/resources/category/bazaarvoice-summit-2024/?pathfactory=3kqq6e75r3" class="bvblock-featured-download__link" target="_self">Watch here</a> </div> <div class="column is-6-widescreen is-12-tablet"> <div class="bvblock-featured-download__img-container"><img decoding="async" src="https://media.bazaarvoice.com/cool_image-1.png" class="bvblock-featured-download__image" loading="lazy"></div> <div class="bvblock-featured-download__img_bg"></div> </div> </div> </div> </section>  <div class="Single-V2__author-info"> <div class="columns is-gapless is-mobile"> <div class="column is-2"> <div class="author-photo"> <img src="https://www.bazaarvoice.com/wp-content/uploads/userphoto/255.jpeg" alt="Brandon Klein" width="150" height="150" class="photo" /> </div> </div> <div class="column is-10"> <p class="Single-V2__author-name"> Brandon Klein </p> <p class="Single-V2__author-description"> Product Marketing Manager </p> <a href="https://www.bazaarvoice.com/blog/author/bklein/" class="Single-V2__author-link"> Read more from Brandon </a> </div> </div> </div>  </div>  <div class="Single-V2__related"> <div class="columns is-multiline"> <div class="column is-6-widescreen is-12-tablet"> <h4> More great content </h4> <div class="Single-V2__related-wrapper"> <div class="Single-V2__related-item"> <a class="card-wrapper" href="https://www.bazaarvoice.com/blog/agency-success-starts-here-the-2025-creator-marketing-blueprint/"> <div class="columns is-gapless is-mobile"> <div class="column is-3"> <div class="Single-V2__related-img"> <img width="1030" height="541" src="https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1030x541.png" class="card-header-image" alt="Bazaarvoice and Tinuit Webinar blog" decoding="async" srcset="https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-1030x541.png 1030w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-768x403.png 768w, https://media.bazaarvoice.com/Blog-banner-FY25-Q2-SS-10.23-2025-Tinuiti-webinar-800x420.png 800w, 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authentic reviews: How to uphold your brand's reputation in the digital age </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div>   <div class="subscription"> <h5 class="subscription__title">Want the latest content delivered straight to your inbox? 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