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dUsbew"></div></div></header><main><div id="start-of-content"></div><section class="sc-2a7ff812-0 kSgtdj sc-ce229623-1 etAHgd"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ce229623-2 bcbaRA"><div class="sc-ce229623-3 gTjKog"><div media="[object Object]" class="sc-ce229623-5 kzRjFh"><img alt="Watermark case study - logo" src="https://images.ctfassets.net/ta4ffdi8h2om/3KiY7K1pHG9HoNK2CdwV4p/b456053c79168aa4d1bbc1bcae606037/CS-logo-dark-watermark-180x32.png" class="sc-ce229623-7 fZpLul"/><h1 class="sc-9827fdd0-0 gTIfUQ sc-ce229623-8 bELicG"><div><div class="sc-4e88a7c-2 leqZqz"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" fill="transparent" viewBox="0 0 19 20"><title>paperclip</title><path stroke="#012B3A" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="m17.367 9.208-7.659 7.658a5.003 5.003 0 1 1-7.075-7.075l7.659-7.658a3.335 3.335 0 0 1 4.716 4.717l-7.666 7.658a1.668 1.668 0 0 1-2.359-2.358l7.075-7.067"></path></svg><div>Health Care</div></div>Watermark Gives its Retirement Communities a Voice</div></h1><div class="sc-ce229623-9 imoMeq"><p>Watermark Retirement Communities owns and operates over 70 award-winning senior living communities with offerings for independent living, assisted living, and memory care.</p></div><div class="sc-8c54a58b-0 jGsRAK sc-ce229623-11 dTfMoU"><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="4YSHPa2xRmyAyL9J0nBbcV" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4YSHPa2xRmyAyL9J0nBbcV" data-target="#:Rpqadm:" class="sc-84c8dcdb-2 jWPGCS">Request a demo</button></span></div><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://hootsuite.widen.net/s/7ghklhtrjf/watermark_casestudy_en" class="sc-84c8dcdb-2 sc-84c8dcdb-3 kPbhHD cOaxGh" data-contentful-entry-id="2RwT0n9cuhhrqSwqn2U4m3" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2RwT0n9cuhhrqSwqn2U4m3" rel="noopener noreferrer">Download full case study</a></span></div></div></div><div class="sc-ce229623-4 keNfK"><div class="sc-ce229623-13 fJWFMx"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="5sacUjeZ1xphghiLnV8QvF" data-contentful-entry-id="5sacUjeZ1xphghiLnV8QvF" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-target="" fetchpriority="high" width="600" height="600" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ce229623-14 kniqZE" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6HQF6E0JsJ3Gzl7eSQNgi2%2F222ac5c1e5ae9864a80f13ec0966b204%2FCS-mediablock-watermark1-1000x1000_copy.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6HQF6E0JsJ3Gzl7eSQNgi2%2F222ac5c1e5ae9864a80f13ec0966b204%2FCS-mediablock-watermark1-1000x1000_copy.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6HQF6E0JsJ3Gzl7eSQNgi2%2F222ac5c1e5ae9864a80f13ec0966b204%2FCS-mediablock-watermark1-1000x1000_copy.png&w=1200&q=75"/></span></div></div></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><ul class="sc-9b0a176d-3 jSWjSR"><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">91.4%</div><div class="sc-6a910af3-1 giOSUM">increase in engagement rate (engagement rate went from 0.8% to 9.3%, much higher than the 1.2% industry benchmark for health care)</div></div></div></div></li><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">3348%</div><div class="sc-6a910af3-1 giOSUM">increase in impressions (impressions went from 493,000 to 17 million)</div></div></div></div></li><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">1118%</div><div class="sc-6a910af3-1 giOSUM">increase in social media posts since using Hootsuite (posts went from 616 per year to 7,500 posts per year since using Hootsuite)</div></div></div></div></li></ul><p class="sc-9827fdd0-6 Ttea-d sc-9b0a176d-2 kZtyOK"></p></div></section></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>The senior living services provider empowers its communities to tell their own stories and build their own social media audience </span></h2></div><div class="sc-4b357bdc-3 gZkFrG"><p>What do you imagine when you think about retirement communities? For most of us, they’re places where seniors are told when to wake up, when and what to eat, and when and how to be entertained; places where they exist but don’t live. It’s far from an ideal image. </p><p>Grounded in the belief that aging is about renewal rather than retirement, Watermark Retirement Communities paints a different picture: that everyone—no matter what age—deserves a life filled with purpose, possibility, and joy. The company’s founder, David Freshwater, focused on building communities that offer <i>and</i> encourage choice along with fine amenities, integrative wellness, and innovative programs such as the award-winning Watermark University. </p><p>This original thinking makes a difference. Out of Watermark’s 70+ senior living communities across 19 states, 23 of them have been recognized as Best Senior Living communities by the U.S. News & World Report 2023 Best Senior Living Survey. Fifty-seven Watermark communities were recognized as high performers in the Long-Term Care Equality Index by the Human Rights Campaign and SAGE (Services and Advocacy for Gay, Lesbian, Bisexual, and Transgender Elders).</p><p>But Watermark is not just passively accepting accolades. Its focus is to keep improving and actively showcasing what’s necessary to make a difference in the lives of seniors. Looking for new ways to spread its message, Watermark ventured into the world of social media but initially fell short of its goals, struggling to reach the right audience and increase engagement.</p><p>All the communities co-manage their online presence, which makes it challenging to ensure consistent messaging. What’s more, the company’s employees—spread out across the country—had varying degrees of social media skills and understanding, some not having any knowledge of it at all. </p><p>The team made the decision to search for a platform that would help communities promote themselves while ensuring consistency of brand voice. That’s when Watermark found Hootsuite. </p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>What they did</span></h2></div><div class="sc-4b357bdc-3 gZkFrG"><p>Before Hootsuite, Watermark only used social media to share blog entries written by separate retirement communities. When they were published on the website, it would automatically trigger a post to Facebook. This setup was very centralized and didn’t offer the communities the freedom to post content their unique audiences would want to engage with. Everything changed with Hootsuite.</p><p>Diana Demers, Social Media Manager at Watermark, oversees the social media presence of the Watermark corporate channels and Facebook pages for all 70+ communities. </p><p>“We really liked a lot of the features that Hootsuite offered,” says Demers. “For example, people can monitor, respond to, and engage with comments and messages on Facebook pages. But what really sold us in the beginning was being able to create an approval flow where communities could submit their posts and we could review them. We could use this flow to provide coaching on image size, writing, and so on.”</p><p>After receiving training and support, each community posts directly to its own Facebook page, shapes its social media footprint, and influences audience growth using Hootsuite, including tools like the content library and analytics. </p><p>The outcomes are clear: Since the launch of Hootsuite, over 250 users have shared a combined 7,500 posts per year, compared to only 616 annual posts before. This resulted in average impressions per year growing to 17 million from 493,000 and the engagement rate shooting up to 9.3% from 0.83%.</p><p>“It's not until I take a step back and look at some of these numbers that I see how much we have changed,” says Demers. “And I'm very proud of it all, but particularly of the communities because they now have experience in marketing on social media, which is not something that most were previously familiar with. They now know how to use hashtags, how to implement a call to action, and read and apply analytics.”</p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><section class="sc-de8257da-0 hlKTXx"><div order="2" class="sc-de8257da-1 dBmrHP"><div class="sc-4e88a7c-1 fibOlu"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Let's do this</span></h2></div><div class="sc-4e88a7c-1 fibOlu"><h3 class="sc-9827fdd0-3 blffnD sc-4e88a7c-3 kGWqMT"><span>Products used in this study</span></h3></div><a class="sc-4e88a7c-4 ejZDaT" aria-label="View details of the Hootsuite Enterprise product" href="/plans/enterprise"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" style="enable-background:new 0 0 500 500" viewBox="0 0 500 500" width="48px" height="48px" aria-hidden="true"><style>.owly-face_svg__st1{fill:#fff}</style><switch><g><path d="m413.8 128.5-108.4 9.7c-18.7-10.9-37.3-15.2-57-15.2-5.2 0-10.5.5-15.8 1.4l-113-42.1c-4.5-1.7-7.8 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4.8-28.1-5.7-7.1-10.5-3.9-22 5.3-28.2 9.2-6.2 21.1-4.8 28.1 5.7 7.1 10.5 4 22-5.3 28.2zm98.4 1.8c-9.2 6.2-21.1 4.8-28.1-5.7-7.1-10.5-3.9-22 5.3-28.2 9.2-6.2 21.1-4.8 28.1 5.7 7.1 10.5 3.9 22-5.3 28.2z" class="owly-face_svg__st1"></path><path d="M279.1 281.7c-1.9-2.2-5.3-2.1-7.2.1l-20.2 24c-.9 1.1-.7 2.8.4 3.7 4.6 3.3 16.1 10.6 27.2 10.6 10.3 0 19.6-4 24.1-6.3 1.5-.7 1.8-2.7.7-3.9l-25-28.2z" class="owly-face_svg__st1"></path><path d="M0 0h500v500H0z" style="fill:none"></path></g></switch></svg><div class="sc-4e88a7c-5 bVynIq">Hootsuite Analytics</div><div class="sc-4e88a7c-9 gsxPQr"><div class="sc-4e88a7c-6 cOLcFq">View Details</div><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 512 512" width="16px" height="16px" class="sc-4e88a7c-8 hYhmld"><title>angle right</title><path d="m149.3 512-42.7-42.7L320 256 106.7 42.7 149.3 0l256 256-256 256z"></path></svg></div></a><a class="sc-4e88a7c-4 ejZDaT" aria-label="View details of the Social Listening product" href="/platform/listening"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" style="enable-background:new 0 0 500 500" viewBox="0 0 500 500" width="48px" height="48px" aria-hidden="true"><style>.owly-face_svg__st1{fill:#fff}</style><switch><g><path d="m413.8 128.5-108.4 9.7c-18.7-10.9-37.3-15.2-57-15.2-5.2 0-10.5.5-15.8 1.4l-113-42.1c-4.5-1.7-7.8 4.3-4 7.2l69.6 53.8c-14.7 9.2-28.5 21-40.5 34.7-20.9 23.8-46.9 89.3-59.6 123.5-5.4 14.6-2.7 30.9 7.1 42.9 23 28 70.9 73.5 162.9 73.5 84.4 0 127-37.8 147-65.6 11.1-15.4 14.3-35 8.9-53.2-9.2-30.7-28.3-83.9-59.4-120.4-1.1-1.3-2.2-2.6-3.3-3.8l67.5-40c3.3-1.8 1.8-6.7-2-6.4z" style="fill:#ff4c46"></path><path d="M300.9 326.1c-8.1 2.9-26.3 7.2-46.4-3.2-1-.5-2 .8-1.2 1.6 6.4 6.9 17.8 18.9 24.7 24.8 1.4 1.2 3.6 1.1 4.9-.3l19.2-21.2c.7-.8-.2-2.1-1.2-1.7z" class="owly-face_svg__st1"></path><path d="M375.7 237.9c-10.3-22.2-25.6-43-48.8-45.7-4.2-.5-8.4.5-12.1 2.6l-25.3 15c-6.3 3.7-14.3 3.2-20-1.3l-22-17c-7.4-5.7-15.8-9.9-24.9-12-37.8-8.9-63.4 10.9-82.7 48.1-18.5 35.5-8.2 86.5 37.4 98.7 48.1 12.8 79.9-40.6 92.6-58.4 2.4-3.4 7.5-3.4 10 0 19.7 26.8 46.3 55.5 74.7 49.8 37.1-7.6 32.7-54.7 21.1-79.8zm-139.2 28.3c-9.2 6.2-21.1 4.8-28.1-5.7-7.1-10.5-3.9-22 5.3-28.2 9.2-6.2 21.1-4.8 28.1 5.7 7.1 10.5 4 22-5.3 28.2zm98.4 1.8c-9.2 6.2-21.1 4.8-28.1-5.7-7.1-10.5-3.9-22 5.3-28.2 9.2-6.2 21.1-4.8 28.1 5.7 7.1 10.5 3.9 22-5.3 28.2z" class="owly-face_svg__st1"></path><path d="M279.1 281.7c-1.9-2.2-5.3-2.1-7.2.1l-20.2 24c-.9 1.1-.7 2.8.4 3.7 4.6 3.3 16.1 10.6 27.2 10.6 10.3 0 19.6-4 24.1-6.3 1.5-.7 1.8-2.7.7-3.9l-25-28.2z" class="owly-face_svg__st1"></path><path d="M0 0h500v500H0z" style="fill:none"></path></g></switch></svg><div class="sc-4e88a7c-5 bVynIq">Social Listening</div><div class="sc-4e88a7c-9 gsxPQr"><div class="sc-4e88a7c-6 cOLcFq">View Details</div><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 512 512" width="16px" height="16px" class="sc-4e88a7c-8 hYhmld"><title>angle right</title><path d="m149.3 512-42.7-42.7L320 256 106.7 42.7 149.3 0l256 256-256 256z"></path></svg></div></a><br/><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>How they did it</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>The first step was setting up the Hootsuite approval flow to help communities learn how to create on-brand posts that are engaging and follow best practices. </p><p>“Thanks to the setup, we were able to reject some posts with a note explaining why this happened so that they could then resubmit it following our guidance,” says Demers. </p><p>Watermark also provides training that includes one-on-one sessions and short video clips from Hootsuite Premier Services—a service designed to meet more complex business needs, including tailored solutions, personalized training, and dedicated support from Hootsuite experts.</p><p>Demers’ centralized team identified top-performing participants in the program and released them from the approval flow in batches. Over only six weeks, every community gained full independence and now posts directly to its own Facebook page, using Hootsuite to its full advantage. </p><p>This approach of planned independence helped individual communities highlight their achievements, residents, and employees, as well as give families another way of keeping up to date with their loved ones’ daily lives. It’s also a chance for prospective residents to get a glimpse of what life is like in a local community so they can better determine if that’s the one they would like to call home one day. </p><p>Setting up a system where existing and new employees can learn and practice before becoming independent in their use of social media proved to be the perfect solution. What’s more, the tools that Hootsuite provides allow the communities to continue to build on this success without significant corporate oversight. </p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>Using training to its full advantage</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>The Watermark team combines Hootsuite training with their own curriculum that includes photography tips, writing techniques, and company-specific best practices. There are lessons on the type of content that Watermark wants its communities to share, tagging other pages to maximize exposure, using hashtags, utilizing the photo-editing tool, and many other tips that make employees more confident and comfortable with social media. </p><p>“I’ve had some concerns before, but I am so proud and impressed,” says Demers. “The communities are really doing an amazing job. I've seen so many improvements in the content that they're sharing. And since we began using Hootsuite, we’ve seen a large increase in participation with social media posts.”</p><p>Watermark also decided to use Hootsuite Professional Services in an original way. The company requested a custom Hootsuite training recording, which it divided into smaller pieces and placed on its internal learning module. Premier Services will soon help Watermark build a dedicated page as well as formalize and update the videos, which will allow new employees to become educated faster on demand. </p><p>“But some people are intimidated by social media even after training,” says Demers. “So, I offer to put them in the approval flow, and we can review and edit their posts and talk about the changes we make. As they start to feel more comfortable, we release them from the flow. It's been nice to still have that feature at our disposal.”</p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>Providing the right tools for success </span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>Each Watermark community has a community life director who creates engaging programs to enrich the lives of residents—they are also responsible for sharing content for their specific community. “Our community life teams play a pivotal role in Watermark’s multilayered marketing efforts, and their contributions to social media are invaluable. Their unwavering dedication, creativity, and compassion authentically illustrate the active, engaging, and fulfilling lifestyle our communities offer. Their ability to produce such extraordinary content makes them a unique asset to our big-picture strategy.” </p><p>Demers’ previous role as a community life director has allowed her to develop efficient tools and resources designed to maximize their potential for positive results. Offering them social media post templates via Hootsuite’s content library has proven to be one of the most successful decisions on this journey. </p><p>There are templates set up for 12 months in advance and all that the community teams need to do is fill in the blanks, upload photos, and schedule the posts. There are also evergreen templates for associate spotlights and resident spotlights that provide the additional benefit of free testimonials when people comment on them.</p><p>The templates are a simple but effective way to ensure that the messaging aligns with the brand, that signature programs are promoted, and that communities can easily share content—even if they don’t have time to compose a post. It’s also been helpful for those who, at first, aren’t comfortable with social media.</p><p> “A lot of people love the templates,” says Demers. “I even had a call with a community life director the other day and she said the templates ‘saved her life’. It meant a lot to hear that.”</p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>Recognizing achievements and analyzing data</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>Watermark has 256 Hootsuite users and 92 social networks, and their social media engagement is through the roof. The company’s community standard requires a minimum of four posts per month, but many locations exceed this number significantly. </p><p>“One of our regions has excelled so much, I actually had to do a full portfolio-wide audit to make sure the numbers were correct,” says Demers. “Nine communities shared over 270 posts in one month, with one community sharing 75 posts in 30 days.” </p><p>Demers created a social media star badge to recognize her social posters who exceed the standards, show appreciation for their work, and showcase what’s possible. Recently, one community life director was recognized for going from 30 posts per year to 327, reaching 20,000 more people, and increasing impressions by 418%.</p><p>Everyone in the company can cheer on and leave comments via the internal community channel. </p><p>“Being able to applaud people for their efforts also creates friendly competition,” says Demers. “More people are getting recognized, and I think it's been a really great way to get everyone on board.”</p><p>The journey from the approval flow to encouraging communities to play a more active role in their own social media created an entirely new universe of separate entities whose impact is easily visible through Hootsuite Analytics. </p><p>Hootsuite Analytics automatically sends over 70 reports every month to all the communities and their executive and sales directors. On a larger scale, regional directors of sales and marketing review the reports on their monthly calls and the data gives everyone a chance to see the results and plan for the future. </p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>What's next</span></h2></div><div class="sc-4b357bdc-3 gZkFrG"><p>Watermark’s journey started with low social media maturity and ended with engaged communities and millions of post impressions. But the company is not slowing down, and it recently purchased Hootsuite social listening tools. </p><p>“We'll be able to monitor not only mentions of Watermark Retirement Communities but also of our nonprofit organization, Watermark for Kids,” says Demers. “This will allow us to reshare new content on our pages, whether we're mentioned in a news article or in a community post that didn’t tag us. Continuing to build on what we have and focusing more on how we can maximize our exposure overall is something I'm really looking forward to.”</p><p>But most importantly, Demers is happy that the platform will continue to provide a way for the communities to share their successes. It was the whole point of this journey and it’s something that makes her incredibly proud to see. </p><p>Demers recalls contacting a community associate about a social post to capture the loving bond between residents and associates at Watermark. “The associate mentioned how sharing her life journey with residents is the greatest joy, including their constant love and support as she celebrates important milestones. It was especially emotional for me to hear because I witness these moments through the lens of social media—the social posts she’s shared via Hootsuite over the years have shown smiling residents celebrating her life milestones, such as her engagement, wedding, promotion and baby shower. Her incredible story, accompanied by a heartwarming clip of a resident celebrating her pregnancy is one of our corporate channel’s top-performing posts this year.”</p><p>Watermark’s success highlights the value of organic social media in digital marketing; empowering the communities to share their stories has helped shape the brand while establishing meaningful connections with their online audience. “Our associates hold a unique power to post content that resonates with people on a personal level— they’re sharing real stories that evoke genuine emotions and foster a deeper sense of community. I believe leveraging the power of human connection builds consumer trust and generates interest more rapidly than any externally produced B2C content ever could,” Demers reflects.</p><p>Through Hootsuite, Watermark communities have shared thousands of posts that inspire people to think differently about retirement and challenge the stereotypes commonly associated with senior living. Following Watermark’s guiding principle of “celebrate often,” Demers offers endless anecdotes that highlight their success.</p><p>“One of our communities recently shared the news that two of its residents, who’d met there, just got married,” she says. “And I recently saw a comment on a Facebook page that said: ‘I love seeing all these posts. I came for a tour with my father and I'm so excited to have him be a part of the community.’” This is what it is all about. </p></div></div></div></section></div><div order="1" class="sc-de8257da-1 eFpMLV"><section class="sc-2a7ff812-0 kSgtdj sc-ba473fba-0 fmvQdG sc-4e88a7c-7 kxQSDH"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ba473fba-8 cJQQaw"><span class="sc-8529601e-0 evLpjd"><img alt="decorative" data-contentful-id="5bsKdOoF1P1TbYWVs6FjGu" data-contentful-entry-id="5bsKdOoF1P1TbYWVs6FjGu" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1000" height="1000" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ba473fba-1 idkjUb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7LL2uBUWRme3LdN3z3nqWm%2F3eb1d081c83f251d088ee301086c1a51%2FCS-mediablock-watermark2-1000x1000.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7LL2uBUWRme3LdN3z3nqWm%2F3eb1d081c83f251d088ee301086c1a51%2FCS-mediablock-watermark2-1000x1000.png&w=2048&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7LL2uBUWRme3LdN3z3nqWm%2F3eb1d081c83f251d088ee301086c1a51%2FCS-mediablock-watermark2-1000x1000.png&w=2048&q=75"/></span><div class="sc-ba473fba-2 dwdPOE"><h2 class="sc-9827fdd0-1 kIivKZ sc-ba473fba-6 dGeZkD"><span>Put social media to work in every corner of your business</span></h2><div class="sc-ba473fba-3 ldSzaC"><p>Trusted by 22+ million users in 175+ countries for managing social media.</p></div><div class="sc-8c54a58b-0 jGsRAK sc-ba473fba-5 fNBoNn"><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" href="/request-demo">Request a demo</a></span></div></div></div></div></div></section></div></section></div></section><div class="sc-d0da441b-0 enWkvL sc-a847bffd-0 fNehdy"><svg xmlns="http://www.w3.org/2000/svg" width="32px" height="32px" class="sc-a847bffd-2 Xhet" aria-hidden="true"><circle cx="25" cy="25" r="25" fill="#E03035"></circle><path fill="#fff" d="M20.352 24.015c.8.352 1.424.88 1.872 1.584.448.704.672 1.536.672 2.496 0 1.376-.432 2.496-1.296 3.36-.864.832-1.968 1.248-3.312 1.248-1.344 0-2.464-.432-3.36-1.296-.864-.864-1.296-1.968-1.296-3.312 0-.64.08-1.28.24-1.92.16-.64.512-1.6 1.056-2.88l2.784-6.912h4.752l-2.112 7.632Zm11.328 0c.8.352 1.424.88 1.872 1.584.448.704.672 1.536.672 2.496 0 1.376-.432 2.496-1.296 3.36-.864.832-1.968 1.248-3.312 1.248-1.344 0-2.464-.432-3.36-1.296-.864-.864-1.296-1.968-1.296-3.312 0-.64.08-1.28.24-1.92.16-.64.512-1.6 1.056-2.88l2.784-6.912h4.752l-2.112 7.632Z"></path></svg><blockquote lang="en-US" class="sc-a847bffd-1 eTuwrh">Our associates hold a unique power to post content that resonates with people on a personal level— they’re sharing real stories that evoke genuine emotions and foster a deeper sense of community. I believe leveraging the power of human connection builds consumer trust and generates interest more rapidly than any externally produced B2C content ever could.” </blockquote><div class="sc-a847bffd-9 ihxBZx"><div class="sc-a847bffd-4 jGBpwX"><span class="sc-8529601e-0 evLpjd"><img alt="decorative" data-contentful-id="52MBzLqAXvtD26qQxJnYGe" data-contentful-entry-id="52MBzLqAXvtD26qQxJnYGe" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="2320" height="2320" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-a847bffd-5 AkXSS" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FfxBhSbRcqrS8u2EmnvKZx%2F540b78f536e40e59bb94068ee0839602%2FUntitled_design__13_.png&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FfxBhSbRcqrS8u2EmnvKZx%2F540b78f536e40e59bb94068ee0839602%2FUntitled_design__13_.png&w=3840&q=75"/></span></div><div><cite class="sc-a847bffd-6 hWNvbx">Diana Demers</cite><div class="sc-a847bffd-8 dyFNkV">Social Media Manager</div><div class="sc-a847bffd-7 kYcovV">Watermark Retirement Communities</div></div></div></div><section class="sc-2a7ff812-0 ePIFfo sc-dd844c22-0 gIBviE"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Related Case Studies</span></h2><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><ul class="sc-9b0a176d-3 efPUcY"><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-dd844c22-1 eOKNpN"><div class="sc-dd844c22-3 eayMdX"><span class="sc-8529601e-0 evLpjd"><img alt="" data-contentful-id="6RLyxNTqdx1hjwTFCKP01w" data-contentful-entry-id="6RLyxNTqdx1hjwTFCKP01w" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="902" height="572" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-dd844c22-4 dpnzLb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LYxFtHY0EIfE4bd9bMkH2%2Fbdae85172ef548f74a3b602c4db227ff%2FCS_Ochsner_ResourceCard_451x286.jpg&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LYxFtHY0EIfE4bd9bMkH2%2Fbdae85172ef548f74a3b602c4db227ff%2FCS_Ochsner_ResourceCard_451x286.jpg&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LYxFtHY0EIfE4bd9bMkH2%2Fbdae85172ef548f74a3b602c4db227ff%2FCS_Ochsner_ResourceCard_451x286.jpg&w=1920&q=75"/></span></div><h3 class="sc-9827fdd0-3 eWfghk sc-dd844c22-2 envGBR"><span>How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement</span></h3><span class="sc-84c8dcdb-1 fcZlZj sc-dd844c22-5 klEYsz" data-button-type="primary"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" href="/resources/how-ochsner-health-reaches-new-audiences-on-social-and-doubled-its-engagement">Read the full story</a></span><div class="sc-4e88a7c-2 leqZqz"><svg xmlns="http://www.w3.org/2000/svg" width="16px" height="16px" fill="transparent" viewBox="0 0 19 20"><title>paperclip</title><path stroke="#012B3A" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="m17.367 9.208-7.659 7.658a5.003 5.003 0 1 1-7.075-7.075l7.659-7.658a3.335 3.335 0 0 1 4.716 4.717l-7.666 7.658a1.668 1.668 0 0 1-2.359-2.358l7.075-7.067"></path></svg><div>Health Care</div></div></div></li><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-dd844c22-1 eOKNpN"><div class="sc-dd844c22-3 eayMdX"><span class="sc-8529601e-0 evLpjd"><img alt="Vancouver office of Colliers International" data-contentful-id="1CKmcWRHHgob1jiIPAhmew" data-contentful-entry-id="1CKmcWRHHgob1jiIPAhmew" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="941" height="597" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-dd844c22-4 dpnzLb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2hjuf3S8EA8bwJA9BTAgXX%2F3f449fe438c65c368378aed0b710d255%2FCS-ColliersCanada_resourcecard-451x286.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2hjuf3S8EA8bwJA9BTAgXX%2F3f449fe438c65c368378aed0b710d255%2FCS-ColliersCanada_resourcecard-451x286.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2hjuf3S8EA8bwJA9BTAgXX%2F3f449fe438c65c368378aed0b710d255%2FCS-ColliersCanada_resourcecard-451x286.png&w=1920&q=75"/></span></div><h3 class="sc-9827fdd0-3 eWfghk sc-dd844c22-2 envGBR"><span>Colliers shines by helping their professionals stand out on social media</span></h3><span class="sc-84c8dcdb-1 fcZlZj sc-dd844c22-5 klEYsz" data-button-type="primary"><a 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Watermark also provides training that includes one-on-one sessions and short video clips from Hootsuite Premier Services—a service designed to meet more complex business needs, including tailored solutions, personalized training, and dedicated support from Hootsuite experts.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Demers’ centralized team identified top-performing participants in the program and released them from the approval flow in batches. Over only six weeks, every community gained full independence and now posts directly to its own Facebook page, using Hootsuite to its full advantage. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This approach of planned independence helped individual communities highlight their achievements, residents, and employees, as well as give families another way of keeping up to date with their loved ones’ daily lives. It’s also a chance for prospective residents to get a glimpse of what life is like in a local community so they can better determine if that’s the one they would like to call home one day. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Setting up a system where existing and new employees can learn and practice before becoming independent in their use of social media proved to be the perfect solution. What’s more, the tools that Hootsuite provides allow the communities to continue to build on this success without significant corporate oversight. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“I’ve had some concerns before, but I am so proud and impressed,” says Demers. “The communities are really doing an amazing job. I've seen so many improvements in the content that they're sharing. And since we began using Hootsuite, we’ve seen a large increase in participation with social media posts.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Watermark also decided to use Hootsuite Professional Services in an original way. The company requested a custom Hootsuite training recording, which it divided into smaller pieces and placed on its internal learning module. Premier Services will soon help Watermark build a dedicated page as well as formalize and update the videos, which will allow new employees to become educated faster on demand. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“But some people are intimidated by social media even after training,” says Demers. “So, I offer to put them in the approval flow, and we can review and edit their posts and talk about the changes we make. As they start to feel more comfortable, we release them from the flow. 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“We'll be able to monitor not only mentions of Watermark Retirement Communities but also of our nonprofit organization, Watermark for Kids,” says Demers. “This will allow us to reshare new content on our pages, whether we're mentioned in a news article or in a community post that didn’t tag us. Continuing to build on what we have and focusing more on how we can maximize our exposure overall is something I'm really looking forward to.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But most importantly, Demers is happy that the platform will continue to provide a way for the communities to share their successes. It was the whole point of this journey and it’s something that makes her incredibly proud to see. 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All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you’ll learn":"What you’ll learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","See What It Includes":"See What It Includes","Learn more about the {{planName}} Plan":"Learn more about the {{planName}} Plan","Learn More":"Learn More","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","social accounts":"social accounts","Schedule {{numberOfPosts}} posts":"Schedule {{numberOfPosts}} posts","plus":"plus","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we’re assuming you’ve used three marketing tactics:":"For this calculator, we’re assuming you’ve used three marketing tactics:","You’ve launched a paid or organic campaign on Facebook":"You’ve launched a paid or organic campaign on Facebook"," You’ve used a dedicated landing page with some form of lead capture such as email sign-ups":" You’ve used a dedicated landing page with some form of lead capture such as email sign-ups","You’re sending leads to a sales team who will then turn those leads into sales":"You’re sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let’s go back home and start this adventure over again.":"Let’s go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or ":"Email your account rep for support with your Enterprise plan; or ","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What’s new":"What’s new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can’t find what you’re looking for?":"Still can’t find what you’re looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that’s right for you":"Pick the plan that’s right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually (Save up to 38%)":"Pay annually (Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we’re not spreading the news, we’re making it":"When we’re not spreading the news, we’re making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We’re the leader in social media management":"We’re the leader in social media management","We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here’s a few awards we’ve picked up in the last few years:":"Here’s a few awards we’ve picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Time Saving Strategies \u0026 Tips":"Time Saving Strategies \u0026 Tips","How to Prove the Value of Social ROI":"How to Prove the Value of Social ROI","Brand Protection Best Practices":"Brand Protection Best Practices","How to Hootsuite: Product Demos":"How to Hootsuite: Product Demos","Social Media Essentials":"Social Media Essentials","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on Demand":"Watch on Demand","Upcoming live":"Upcoming live","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Webinar categories":"Webinar categories","Go":"Go","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! Your verification link has expired":"Oops! Your verification link has expired","Would you like to create a Hootsuite account?":"Would you like to create a Hootsuite account?","Please select Resend email and we'll send you a new verification link.":"Please select Resend email and we'll send you a new verification link.","Sign up":"Sign up","here":"here","Resend email":"Resend email","Welcome back!":"Welcome back!","You are now logged in to your account.":"You are now logged in to your account.","Go to Dashboard":"Go to Dashboard","Oh snap! We got lost.":"Oh snap! We got lost.","Oh snap! Something went wrong.":"Oh snap! Something went wrong.","Thank you for registering for the recording":"Thank you for registering for the recording","Thank you for registering for the webinar":"Thank you for registering for the webinar","you will receive an email with a personalized link shortly.":"you will receive an email with a personalized link shortly.","Ready to take the next step toward becoming a social business?":"Ready to take the next step toward becoming a social business?","Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.":"Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.","Demo Request Received":"Demo Request Received","Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo.":"Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo."}},"en-us":{"translation":{}}},"initialLocale":"en-US","ns":["translation"],"userConfig":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"},"default":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"}}}}},"__N_SSG":true},"page":"/[locale]/[[...slug]]","query":{"locale":"en-us","slug":["resources","watermark"]},"buildId":"vSfYClAip-1EN0TL2fzCf","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[{"id":"cj_tracking_script","strategy":"lazyOnload","children":"(function(a,b,c,d){a='https://www.mczbf.com/tags/706907980512/tag.js';b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;d.id='cjapitag';a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a)})();"}]}</script><noscript><iframe id="gtm-iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-963X" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html>