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Social Media Analytics | Digital Business Lab Hong Kong, Singapore
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class="container"><div class="single-header"> <a class="backto" href="https://digital-business-lab.com/services/"> <i class="fas fa-angle-left"></i> Back to Our Services </a><h1>Social Media Listening</h1><div class="description"><h2>Drive social media decisions with actionable data insights.</h2></div></div><div class="post-content"><div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h4>Why do you need social media analytics?</h4><p>Due to the fast changing market, there are plenty of reasons why a brand needs social media analytics or social listening. Generally, it provides actionable data for any stages of a marketing campaign. A most noteworthy survey from聽<a href="https://www.netbase.com/blog/social-media-survey-2018-how-us-canada-brands-use-social-analytics-tools/">NetBase</a>聽points out that 56% of North American brands agree that social analytics has made their marketing campaigns successful. So how does this powerful tool help your business?</p><p>First of all, social media analytics聽helps to discover new market segments to promote your brand. Moreover, you can tap into what today’s internet and social media customers are interested in with social analytics. Furthermore, brands can actively keep those are interested engaged. Apart from the above, social analytics will as well help you to merge the synergies between sales and marketing. It also allows you to monitor real-time data to adjust your marketing tactics during your campaign. Finally, social listening can also benchmark your competitors and build your competitive edge .</p><p>The data obtained from social listening would eventually better provide a big picture for your marketing campaign.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="1200" height="679" src="https://uploads.digital-business-lab.com/wp-content/uploads/2018/04/15150022/synthesio-1200x679.jpg" class="vc_single_image-img attachment-large" alt="" title="synthesio" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2018/04/15150022/synthesio-1200x679.jpg 1200w, https://uploads.digital-business-lab.com/wp-content/uploads/2018/04/15150022/synthesio-300x170.jpg 300w, https://uploads.digital-business-lab.com/wp-content/uploads/2018/04/15150022/synthesio-768x434.jpg 768w, https://uploads.digital-business-lab.com/wp-content/uploads/2018/04/15150022/synthesio-576x326.jpg 576w, https://uploads.digital-business-lab.com/wp-content/uploads/2018/04/15150022/synthesio-992x561.jpg 992w, https://uploads.digital-business-lab.com/wp-content/uploads/2018/04/15150022/synthesio.jpg 1363w" sizes="(max-width: 1200px) 100vw, 1200px" /></div></figure></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp"><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>Where do we apply social media analytics?</h2><p>We understand that different campaigns require support from different types of data. Hence, we apply social analytics to a large variety of data to best assist your marketing campaigns.</p><ul><li>User Persona and Behaviour</li><li>Brand Awareness</li><li>Conversion</li><li>Engagement Rate</li><li>Traffic and Bounce Rate</li><li>Lead Generation</li><li>E-commerce Insights</li></ul></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>What do we do for social listening?</h2><p>We are capable of supporting campaigns of different objectives with social listening. We are also open to even more besides the below!</p><ul><li>Brand Awareness Measurement</li><li>Audience Profiling</li><li>KOL Identification and Screening</li><li>Sentiment Analysis</li><li>Competitor Benchmarking</li></ul></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_appear appear"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="dbl-btn-block wpb_content_element text-center"> <a href="https://digital-business-lab.com/projects/?type=social-media-analytics" class="btn btn-secondary" >Take a look at what we have accomplished for our clients with social listening!</a></div></div></div></div></div></div></div></div><div class="container-fluid services-carousel-container"><div class="left-overlay side-overlay"></div><div class="other-services"><div class="container"><h3>Other Services</h3></div><div class="post-grid thumbs-grid"><ul class="row 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