YouTube Select: Make the best of YouTube yours

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src="https://web.archive.org/web/20211202104500im_/https://kstatic.googleusercontent.com/files/7d5ea3cbb8d93b9a46468ac0e5a8886aa0d5e213f52cf784e57d808eed0cd6e473f2ad3b1f2d6b85e6238d99c22debc7fb0650329a5566a557d9409bb6bf7f2c" alt=""> </div> <div class="ytads-hero__content-wrapper"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-s"> <span class="lb-font-headline-1 lb-font-weight-700"> Make the best of YouTube yours. </span> </h1> <div class="ytads-hero__description lb-margin-bottom-s"> <p>Viewers say YouTube has the most extensive video library,¹ which attracts billions of people each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs – each tailored to unique marketing needs.</p> <p>It’s relevancy at scale, which means greater ROI for your business.</p> </div> <a class="ytads-js-start-now-cta lb-button lb-button--outline lb-margin-bottom-xl" href="/web/20211202104500/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </div> <div class="ytads-hero__media-wrapper"> <div class="ytads-hero__media"> <div class="lb-js-video-iframe ytads-hero__media-video" lb-auto-init="LBPlayer" lb-video-id="KXPYhskx-0M" lb-options="{ "playerVars": { "showinfo": "0", "rel": "0" } }"> </div> </div> </div> </div> </div> </div> <div class="ytads-main__inner ytads-youtube-select"> <section class="ytads-section ytads-stats"> <div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 2<span class="lb-font-weight-300">B</span> </span> </div> <div> <p>people globally watch YouTube every month<sup>2</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <div class="ytads-stats__icon-spacer"><span class="lb-font-weight-700 ytads-stat"> 0 </span></div> <img class="ytads-stats__icon" src="https://web.archive.org/web/20211202104500im_/https://kstatic.googleusercontent.com/files/e7da5d5906323accf2dc8d5988142f673c1670c4fd3aca9e9bbbb2412ebbd853acd5ca57a0b3bbdcb2454d061282efb166628fc78dcb08d20d0f51cdf0f8e4db" role="presentation"> </div> <div> <p>YouTube reaches more 18-49 year olds than all linear TV networks combined in the US<sup>3</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> <span class="lb-font-weight-300">#</span>1 </span> </div> <div> <p>YouTube has the highest reach and viewing hours among ad-supported streaming services in the US<sup>4</sup></p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-youtube-select__relevant-content"> <h2 class="ytads-section__headline ytads-youtube-select__relevant-content-headline"> <span class="lb-font-headline-1 lb-font-weight-700"> Tap into the most relevant content for your brand </span> </h2> <div class="ytads-media"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(https://web.archive.org/web/20211202104500im_/https://lh3.googleusercontent.com/dYWHY6puEie8cvnzTZBjQIWa56JpdDrHgIeeyWwpw0rvfbGhIB6VfXHTxonq1IEM6auoAjsx2Qo_1xofncXTZWDUi_NPFSLyPoFo=s1024);"> </div> <div class="ytads-media__content"> <div> <h3>Lineups</h3> <p>Access content categories like Entertainment & Pop Culture, Food & Recipes, or Music across devices and apps, including <a href="https://web.archive.org/web/20211202104500/https://www.youtube.com/">YouTube</a>, <a href="https://web.archive.org/web/20211202104500/https://www.youtube.com/kids">YouTube Kids</a>, <a href="https://web.archive.org/web/20211202104500/https://music.youtube.com/">YouTube Music</a>, <a href="https://web.archive.org/web/20211202104500/https://tv.youtube.com/">YouTube TV</a><sup>†</sup>, and more.</p> <h3>Programs</h3> <p>Amplify your message during key moments with sports and music sponsorships and <a href="https://web.archive.org/web/20211202104500/https://www.youtube.com/youtubeoriginals">YouTube Originals</a>.</p> <h3>Custom</h3> <p>Looking for a specific mix to support your brand? Your Google Ads specialist can help create a custom plan.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-youtube-select__popular-categories"> <div class="ytads-section__headline"> <h2> <span class="lb-font-headline-1 lb-font-weight-700"> Explore YouTube Select’s most popular categories </span> </h2> <p>Top creators are continually giving eager fans new, exciting content. Take a look at some of the biggest hits right now.</p> <p><strong>SEE TOP PLAYLISTS</strong></p> </div> <script src="https://web.archive.org/web/20211202104500js_/https://www.gstatic.com/external_hosted/mustache/mustache.js"></script> <script id="viewCount" type="x-tmpl-mustache"> [[#items]] <div> <img width="30" src="https://web.archive.org/web/20211202104500/https://www.youtube.com/yts/img/favicon_48-vflVjB_Qk.png" alt="YouTube logo"> / [[snippet.title]] </div> <p class="lb-margin-top-xxs lb-margin-bottom-xxs lb-font-body lb-font-color-grey5"> [[statistics.subscriberCount]] subscribers </p> [[/items]] </script> <div class="ytads-playlist-carousel"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{'center': false, 'expand': 24, 'group': true}"> <div class="glue-carousel glue-carousel--tile"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20211202104500/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7VSUdUp5RRH5jKtxXUeBdom" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead lb-font-weight-700 lb-font--no-crop"> Entertainment & Pop Culture </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20211202104500im_/https://lh3.googleusercontent.com/Fh75Ff7tLBsdvEBezJbY_wIZNi-N4nbri4OzGHuUAQsRas_sesehCs3bS6AUkzI6753xr9oGpjymnJmEDJ1jsUJYGNYYQoIy-corzkTPZEnnZx47u7Pi=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UCX6OQ3DkcsbYNE6H8uQQuVA", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20211202104500/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7WAwxfdi2NtRs9meGmlsoLX" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead lb-font-weight-700 lb-font--no-crop"> Music </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20211202104500im_/https://lh3.googleusercontent.com/5NO7AkS2TI3WpstUzCD7jqXdQczOUEMnQzfjxRltWqmYuV5LeYZNwLHHuB1b9JQ0KUhUJZoSKwOiojFAJu0M0vTztNAXVhuY0B8oEQ=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UC-J-KZfRV8c13fOCkhXdLiQ", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20211202104500/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7WiO2s8_T_z9HoPg5o1XLX7" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead lb-font-weight-700 lb-font--no-crop"> Sports </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20211202104500im_/https://lh3.googleusercontent.com/Xc10Xn42qS91LqgLgZXvftpnsauue7tXUqgizxVXrcR66MEVHb76m9oR7zpkLePwS9E-ZYolJgY_V_0Xzw97VGp9QdiEmOQ3l9Opdgz1CD2T5SOoww=s600);"> </div> <div 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target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead lb-font-weight-700 lb-font--no-crop"> Science & Education </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20211202104500im_/https://lh3.googleusercontent.com/Qjb6evutQ6soTosF69LZNU4pXeU7P1gfpvHscRO-3gatD9Ck_EW3PyKBXG2D-RMKg3DSSvv4T0AyQRHsa7P3CJzesSyHMDci22FwBMVKJaN2VHn78GU=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UC7DdEm33SyaTDtWYGO2CwdA", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> </ul> <div class="glue-carousel__paginate glue-pagination-previous ytads-carousel__paginate"> <button type="button" class="glue-pagination__button " data-glue-pagination-previous data-glue-pagination-update-model="false" title="Previous"> <div class="glue-carousel__paginate-wrap"> <div class="glue-carousel__arrow glue-carousel__arrow--left"></div> </div> </button> </div> <div class="glue-carousel__paginate glue-pagination-next ytads-carousel__paginate"> <button type="button" class="glue-pagination__button " data-glue-pagination-next data-glue-pagination-update-model="false" title="Next"> <div class="glue-carousel__paginate-wrap"> <div class="glue-carousel__arrow glue-carousel__arrow--right"></div> </div> </button> </div> </div> </div> </div></div> </section> <section class="ytads-section ytads-section--full-bleed"> <div class="ytads-youtube-select__results-content"> <h2 class="ytads-section__headline"> <span class="lb-font-headline-1 lb-font-weight-700"> Drive results across the customer journey </span> </h2> </div> <div class="ytads-stats"> <div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 13<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>YouTube Select lineups drove an average awareness lift of 13% in 2019<sup>5</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 9<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>YouTube Select lineups drove an average purchase intent lift of 9% in 2019<sup>6</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 73<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>YouTube Select lineups had greater ROI than TV in 73% of MMMs that measured YouTube Select lineups, Other Digital, and TV in 2016-2018<sup>7</sup></p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-youtube-select__tools"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(https://web.archive.org/web/20211202104500im_/https://lh3.googleusercontent.com/xvt0UGsmJxRqPYFuQOIeTTXMuRphF-ZSTyGMBP3cnz3ooiT6DOWzeAkX8aIqOkaSJ92MSKZLk-vTWSzX2a23EOuw9ZdBc8L1opFzf_M=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-1 lb-font-weight-700 lb-font--no-crop"> Choose the right tools to build your campaign </span> </h2> <div> <p>Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs and YouTube TV. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand.</p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-youtube-select__controls"> <div class="ytads-media"> <div class="ytads-media__inner ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media"> <div class="ytads-stats"> <div class="ytads-stats__inner ytads-stats__inner--center"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 99<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>success rate on brand safety in third-party beta tests with IAS and DoubleVerify<sup>8</sup></p> </div> </div> </div> </div> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700"> Brand suitability controls </span> </h2> <div> <p>With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-get-started"> <div class="lb-margin-bottom-m"> <img class="ytads-get-started__product-logo" src="https://web.archive.org/web/20211202104500im_/https://kstatic.googleusercontent.com/files/7d5ea3cbb8d93b9a46468ac0e5a8886aa0d5e213f52cf784e57d808eed0cd6e473f2ad3b1f2d6b85e6238d99c22debc7fb0650329a5566a557d9409bb6bf7f2c" alt=""> </div> <div class="ytads-get-started__content"> <h2 class="lb-margin-bottom-s"> <span class="lb-font-headline-1 lb-font-weight-700"> Get started today </span> </h2> <div class="lb-margin-bottom-s"> <span class="lb-font-headline-3"> YouTube Select offerings vary by region. Connect with your Google sales team to learn what’s available for your business. </span> </div> </div> <a class="ytads-js-start-now-cta lb-button lb-button--outline" href="/web/20211202104500/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </section> <section class="ytads-section ytads-section--footnote"> <p><sup>†</sup> YouTube TV is currently available to US customers only. </p> <p><sup>1</sup> Google/Talkshoppe, US, whyVideo study, n=2000 18-64 Genpop video users, Feb 2020.</p> <p><sup>2</sup> YouTube data, Global, Mar 2019.</p> <p><sup>3</sup> Custom Nielsen study commissioned by Google. Desktop, mobile and TV fusion. TV measurement of Total TV. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, September 2-29, 2019. Results among US TV Households.</p> <p><sup>4</sup> ComScore OTT Intelligence, Oct 2019, US.</p> <p><sup>5,6</sup> YouTube Select Brand Lift (formerly Google Preferred lineups), 2019, Global.</p> <p><sup>7</sup> Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTube Select Lineups (formerly Google Preferred), Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. ROI is “Retail ROI,” defined as total incremental sales divided by total media spend. Incremental offline retail sales measured for TV represents average across all TV broadcasters.</p> <p><sup>8</sup> DoubleVerify and IAS Testing, Global, Jun 2018.</p> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 22.5 11.178 2 22.5 2z"/><path d="M29.208 17.143l-1.35-1.351-5.358 5.357-5.357-5.357-1.351 1.35 5.357 5.358-5.357 5.357 1.35 1.351 5.358-5.357 5.357 5.357 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