CINXE.COM

<!DOCTYPE html><html lang="en-NZ"><head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.shopify.com/nz/segmentation","20230311030303","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1678503783"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Shopify Segmentation - Shopify New Zealand</title><meta charset="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Understand your customers better by grouping them into unique segments and sending them personalized emails with Shopify's customer segmentation tool."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Shopify Segmentation"/><meta property="og:description" content="Understand your customers better by grouping them into unique segments and sending them personalized emails with Shopify's customer segmentation tool."/><meta property="og:image" content="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/share-image/share-image-en-large-c4738d802360c57a2e0ed2aa1245b90836d0794f9ed7971d9a4060c9c3874dfe.jpg"/><meta property="og:url" content="https://web.archive.org/web/20230311030303/https://www.shopify.com/nz/segmentation"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="Shopify Segmentation"/><meta property="twitter:description" content="Understand your customers better by grouping them into unique segments and sending them personalized emails with Shopify's customer segmentation tool."/><meta property="twitter:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/share-image/share-image-en-large-c4738d802360c57a2e0ed2aa1245b90836d0794f9ed7971d9a4060c9c3874dfe.jpg"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://web.archive.org/web/20230311030303/https://cdn.shopify.com/static/fonts/ShopifySans--medium.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://web.archive.org/web/20230311030303/https://cdn.shopify.com/static/fonts/ShopifySans--bold.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://web.archive.org/web/20230311030303/https://cdn.shopify.com/static/fonts/ShopifySans--extrabold.woff2"/><link rel="shortcut icon" type="image/png" href="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/static/shopify-favicon.png"/><link rel="canonical" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nz/segmentation"/><link href="https://web.archive.org/web/20230311030303/https://cdn.shopify.com/" rel="preconnect"/><link href="https://web.archive.org/web/20230311030303/https://dux.shopify.com/" rel="preconnect"/><link href="https://web.archive.org/web/20230311030303/https://www.googletagmanager.com/" rel="preconnect"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/au/segmentation" hreflang="en-AU" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/be-en/segmentation" hreflang="en-BE" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/be-fr/segmentation" hreflang="fr-BE" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/be/segmentation" hreflang="nl-BE" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/be-de/segmentation" hreflang="de-BE" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/br/segmentation" hreflang="pt" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ca/segmentation" hreflang="en-CA" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ca-fr/segmentation" hreflang="fr-CA" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/co/segmentation" hreflang="es-CO" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/dk/segmentation" hreflang="da" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/dk-en/segmentation" hreflang="en-DK" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/de/segmentation" hreflang="de" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/es-es/segmentation" hreflang="es-ES" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/es/segmentation" hreflang="es" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/fr/segmentation" hreflang="fr" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/hk-en/segmentation" hreflang="en-HK" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/in/segmentation" hreflang="en-IN" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/id/segmentation" hreflang="en-ID" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ie/segmentation" hreflang="en-IE" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/it/segmentation" hreflang="it" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/my/segmentation" hreflang="en-MY" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/mx/segmentation" hreflang="es-MX" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nl/segmentation" hreflang="nl" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nz/segmentation" hreflang="en-NZ" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ng/segmentation" hreflang="en-NG" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/no-en/segmentation" hreflang="en-NO" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ph/segmentation" hreflang="en-PH" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/sg/segmentation" hreflang="en-SG" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/za/segmentation" hreflang="en-ZA" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/se/segmentation" hreflang="sv" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/segmentation" hreflang="en" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/uk/segmentation" hreflang="en-GB" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/vn/segmentation" hreflang="vi" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.cn/segmentation" hreflang="zh-Hans-CN" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/hk/segmentation" hreflang="zh-Hant-HK" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/tw/segmentation" hreflang="zh-Hant-TW" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/jp/segmentation" hreflang="ja-JP" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/zh/segmentation" hreflang="zh-Hans" rel="alternate"/><link href="https://web.archive.org/web/20230311030303/https://www.shopify.com/kr/segmentation" hreflang="ko" rel="alternate"/><link rel="stylesheet" href="https://web.archive.org/web/20230311030303cs_/https://cdn.shopify.com/shopifycloud/brochure2/production/_assets/brochureV2-RKUWUNRR.css"/></head><body><div class="absolute top-2 left-2 z-50"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-shade-100 bg-white hover:bg-shade-30 active:bg-shade-50 disabled:bg-shade-70 disabled:text-shade-90 text-body-sm px-[1.375rem] py-[0.875rem] transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0 focus:z-[100]" data-component-name="" href="#main">Skip to Content</a></div><div class="relative"><section aria-label="Announcement" class="relative inset-x-0 top-0 flex h-[72px] items-center justify-center overflow-hidden z-20 deafult:text-black default:bg-shopify-green-10" data-section-name="butter-bar"><p class="p-4 pr-16 sm:pl-16 md:py-5 md:px-20 text-xs sm:text-sm md:text-base lg:text-lg sm:text-center font-normal [&>a]:hover:no-underline [&>a]:font-bold [&>a]:underline [&>a]:active:text-shade-70 [&>a]:focus-visible:outline-none arrow-animation richtext">Start a free trial and enjoy 3 months of Shopify for $1/month on select plans. <a data-component-name="start-free-trial" href="https://web.archive.org/web/20230311030303/https://accounts.shopify.com/store-create?locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fsegmentation&signup_types[]=paid_trial_experience">Sign up now</a></p><button type="button" aria-label="Close announcement" class="absolute right-0 mr-4 hover:text-black/50" data-component-name="close"><svg width="20" height="20" viewbox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M15.811 4.189L4.19 15.811m0-11.622l11.622 11.622" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></section></div><div class="relative"><header data-component-name="global-nav" class="z-50 w-full absolute top-0"><div class="top-0 w-full z-50 will-change-auto duration-200 bg-transparent translate-y-0 transition-colors"><div class="transition-colors duration-700"><div class="h-global-header container flex items-center"><div class="nav:w-[125px] mr-12 w-[98px] shrink-0"><a href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nz" data-component-name="logo-home"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 608 173.7" role="img" aria-label="Shopify"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="nav:flex hidden h-full" aria-label="Main" itemscope="" itemtype="https://schema.org/SiteNavigationElement" data-click-outside="dismiss"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent" data-component-name="Solutions-toggle-open" aria-controls="SolutionsDesktopMenu" aria-expanded="false"><span class="mr-3">Solutions</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="SolutionsDesktopMenu" class="no-scrollbar overflow-hidden overflow-y-auto max-h-[calc(100vh-72px)] absolute inset-x-0 top-[73px] z-[21] pointer-events-none transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black bg-white text-black opacity-0 invisible -translate-y-[10px]"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business</span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website</span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030303/https://themes.shopify.com/?locale=en-NZ"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store</span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030303/https://apps.shopify.com/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps</span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain</span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools</span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products</span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online</span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels</span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person</span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally</span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct</span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments</span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/market"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business</span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social</span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers</span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience</span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business</span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders</span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li></ul></div><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 sheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030303/https://shopify.dev/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers</span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products</span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="no-scrollbar overflow-hidden overflow-y-auto max-h-[calc(100vh-72px)] absolute inset-x-0 top-[73px] z-[21] pointer-events-none transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black bg-white text-black opacity-0 invisible -translate-y-[10px]"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030303/https://help.shopify.com/en/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support</span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides</span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog</span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?</span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions</span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder Stories</span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding</span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing</span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO</span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy</span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/topics/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth</span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/tools/business-name-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business name generator</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030303/https://burst.shopify.com/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business Plan Template</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030303/https://linkpop.com/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030303/https://www.shopify.com/nz/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator</span></div></a></li></ul></div></div></div></li></ul><div class="absolute inset-x-0 top-[73px] h-0 z-20 left-0 shadow-xl pointer-events-none bg-white" style="height:0px"></div></nav><div class="ml-auto"><ul class="nav:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/web/20230311030303/https://www.shopify.com/nz/login" data-component-name="login">Log in</a></li><li><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-white bg-shade-100 hover:bg-shade-70 active:bg-shade-50 disabled:bg-shade-20 disabled:text-shade-30 text-body-sm px-[1.375rem] py-[0.875rem]" data-component-name="start-free-trial" href="https://web.archive.org/web/20230311030303/https://accounts.shopify.com/store-create?locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fsegmentation&signup_types[]=paid_trial_experience">Start free trial</a></li></ul><ul class="nav:hidden flex items-center mr-[-15px]"><li><a href="https://web.archive.org/web/20230311030303/https://accounts.shopify.com/store-create?locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fsegmentation&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div></div><div id="MobileDrawer" class="fixed top-0 bottom-0 nav:hidden flex w-full flex-col transition-opacity ease-[cubic-bezier(0.87,0,0.13,1)] duration-300 motion-reduce:transition-none bg-white text-black invisible opacity-0" data-component-name="mobile-navigation-drawer"><div class="transition-colors duration-700 border-b border-black/20"><div class="h-global-header container flex items-center translate-y-[-1px]"><div class="nav:w-[125px] mr-12 w-[98px] shrink-0"><a href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nz" data-component-name="logo-home"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 608 173.7" role="img" aria-label="Shopify"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><ul class="nav:hidden mr-[-15px] ml-auto flex items-center"><li><a href="https://web.archive.org/web/20230311030303/https://accounts.shopify.com/store-create?locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fsegmentation&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div><nav id="MobileNavigation" aria-label="Main" itemscope="" itemtype="https://schema.org/SiteNavigationElement" class="no-scrollbar overflow-y-auto sm:mt-10 mt-8"><ul class="mx-4 mb-8 sm:mb-10"><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-white after:from-white"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Solutions-toggle-open" aria-expanded="false" aria-controls="SolutionsMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Solutions</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="SolutionsMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Start</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/start" class="mb-1 block text-black"><p class="text-base font-medium">Start your business</p><p class="text-sm">Build your brand</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/website/builder" class="mb-1 block text-black"><p class="text-base font-medium">Create your website</p><p class="text-sm">Online store editor</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230311030303/https://themes.shopify.com/?locale=en-NZ" class="mb-1 block text-black"><p class="text-base font-medium">Customize your store</p><p class="text-sm">Store themes</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230311030303/https://apps.shopify.com/" class="mb-1 block text-black"><p class="text-base font-medium">Find business apps</p><p class="text-sm">Shopify app store</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/domains" class="mb-1 block text-black"><p class="text-base font-medium">Own your site domain</p><p class="text-sm">Domains & hosting</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/tools" class="mb-1 block text-black"><p class="text-base font-medium">Explore free business tools</p><p class="text-sm">Tools to run your business</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Sell</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/sell" class="mb-1 block text-black"><p class="text-base font-medium">Sell your products</p><p class="text-sm">Sell online or in person</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/online" class="mb-1 block text-black"><p class="text-base font-medium">Sell online</p><p class="text-sm">Grow your business online</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/channels" class="mb-1 block text-black"><p class="text-base font-medium">Sell across channels</p><p class="text-sm">Reach millions of shoppers and boost sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/pos" class="mb-1 block text-black"><p class="text-base font-medium">Sell in person</p><p class="text-sm">Point of Sale (POS)</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/markets" class="mb-1 block text-black"><p class="text-base font-medium">Sell globally</p><p class="text-sm">International sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/plus/solutions/b2b-ecommerce" class="mb-1 block text-black"><p class="text-base font-medium">Sell wholesale & direct</p><p class="text-sm">Business-to-business (B2B)</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/payments" class="mb-1 block text-black"><p class="text-base font-medium">Accept online payments</p><p class="text-sm">Set up forms of payment</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Market</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/market" class="mb-1 block text-black"><p class="text-base font-medium">Market your business</p><p class="text-sm">Reach & retain customers</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/facebook-instagram" class="mb-1 block text-black"><p class="text-base font-medium">Market across social</p><p class="text-sm">Social media integrations</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/email-marketing" class="mb-1 block text-black"><p class="text-base font-medium">Nurture customers</p><p class="text-sm">Shopify Email</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/segmentation" class="mb-1 block text-black"><p class="text-base font-medium">Know your audience</p><p class="text-sm">Gain customer insights</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Manage</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/manage" class="mb-1 block text-black"><p class="text-base font-medium">Manage your business</p><p class="text-sm">Track sales, orders & analytics</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/orders" class="mb-1 block text-black"><p class="text-base font-medium">Manage your stock & orders</p><p class="text-sm">Inventory & order management</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="text-shade-100 bg-shade-10 rounded-lg border px-6 pb-5 border-shade-30"><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230311030303/https://shopify.dev/" class="mb-1 block text-black"><p class="text-base font-medium">Shopify Developers</p><p class="text-sm">Build with Shopify's powerful APIs</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/plus" class="mb-1 block text-black"><p class="text-base font-medium">Plus</p><p class="text-sm">A commerce solution for growing digital brands</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/products" class="mb-1 block text-black"><p class="text-base font-medium">All Products</p><p class="text-sm">Explore all Shopify products & features</p></a></li></ul></div></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><a href="/web/20230311030303/https://www.shopify.com/nz/pricing" class="text-xl font-bold sm:text-2xl lg:font-normal text-black">Pricing</a></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-white after:from-white"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Resources-toggle-open" aria-expanded="false" aria-controls="ResourcesMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Resources</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="ResourcesMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Help and support</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230311030303/https://help.shopify.com/en/" class="mb-1 block text-black"><p class="text-base font-medium">Help and support</p><p class="text-sm">Get 24/7 support</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/topics/guides" class="mb-1 block text-black"><p class="text-base font-medium">How-to guides</p><p class="text-sm">Read in-depth business guides</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog" class="mb-1 block text-black"><p class="text-base font-medium">Shopify blog</p><p class="text-sm">Business strategy tips</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Popular topics</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/what-is-shopify" class="mb-1 block text-black"><p class="text-base font-medium">What is Shopify?</p><p class="text-sm">How our commerce platform works</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/editions" class="mb-1 block text-black"><p class="text-base font-medium">Shopify Editions</p><p class="text-sm">New, innovative Shopify products</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/topics/founder-stories" class="mb-1 block text-black"><p class="text-base font-medium">Founder Stories</p><p class="text-sm">Learn from successful merchants</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/how-to-build-a-brand" class="mb-1 block text-black"><p class="text-base font-medium">Branding</p><p class="text-sm">Build your brand from scratch</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/marketing-plan" class="mb-1 block text-black"><p class="text-base font-medium">Marketing</p><p class="text-sm">Build a marketing plan</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/ecommerce-seo-beginners-guide" class="mb-1 block text-black"><p class="text-base font-medium">Ecommerce SEO</p><p class="text-sm">Improve your search ranking</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/topics/social-media-optimization" class="mb-1 block text-black"><p class="text-base font-medium">Social media strategy</p><p class="text-sm">Turn social into sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/topics/how-to-scale-small-business" class="mb-1 block text-black"><p class="text-base font-medium">Business growth</p><p class="text-sm">Scale your business</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="text-shade-100 bg-shade-10 rounded-lg border px-6 pb-5 border-shade-30"><div class="flex items-center text-shade-100 pt-6"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Essential tools</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230311030303/https://www.shopify.com/nz/tools/business-name-generator" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Business name generator</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230311030303/https://burst.shopify.com/" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Stock photography</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/business-plan-template" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Business Plan Template</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230311030303/https://linkpop.com/" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Link in bio tool</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230311030303/https://www.shopify.com/nz/tools/qr-code-generator" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">QR code generator</p></a></li></ul></div></div></div></div></li></ul></nav><ul class="border-shade-30 relative mt-auto flex flex-col sm:flex-row sm:gap-5 border-t-[1px] py-3.5 sm:py-4 px-4 text-center before:absolute before:top-[-1px] before:left-0 before:block before:h-12 before:w-full before:-translate-y-12 before:bg-gradient-to-b before:from-transparent before:content-[''] before:to-white" data-component-name="mobile-navigation-drawer-lower"><li class="py-1 sm:grow sm:pt-2"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight relative border-shade-100 text-shade-100 before:absolute before:inset-[-2px] before:transition-all hover:before:border-[3px] before:rounded-[30px] before:border-shade-70 hover:border-shade-70 active:border-shade-60 focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] disabled:text-shade-50 disabled:border-shade-50 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="login" href="/web/20230311030303/https://www.shopify.com/nz/login" style="width:100%">Log in</a></li><li class="pt-1 sm:grow sm:pt-2"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-white bg-shade-100 hover:bg-shade-70 active:bg-shade-50 disabled:bg-shade-20 disabled:text-shade-30 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="start-free-trial" href="https://web.archive.org/web/20230311030303/https://accounts.shopify.com/store-create?locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fsegmentation&signup_types[]=paid_trial_experience" style="width:100%">Start free trial</a></li></ul></div><svg class="sr-only" aria-hidden="true"><defs><lineargradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientunits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></lineargradient><lineargradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></lineargradient><lineargradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></lineargradient><lineargradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientunits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></lineargradient><lineargradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></lineargradient><clippath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clippath></defs></svg></header><main role="main" id="main" tabindex="-1"><section class="relative pt-global-header bg-white" data-section-name="hero" data-section-index="1" data-component-name="hero" id="cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOmhlcm9fZXh0ZW5kZWQ="><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0 relative" style="grid-row-gap:43px"><div class="col-span-4 sm:col-span-6 md:col-span-6 col-start-1 lg:flex lg:flex-col lg:items-start lg:justify-center"><div class="h-3xl w-full"></div><div class=""><h1 class="font-bold text-t1 whitespace-pre-line richtext">Know your audience to grow it</h1><div class="h-6 w-full"></div><p class="hero-subhead text-body-lg richtext">Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.</p><div class="h-10 md:h-6 w-full"></div><div class="flex flex-wrap"><div class="md:inline-block"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-white bg-shade-100 hover:bg-shade-70 active:bg-shade-50 disabled:bg-shade-20 disabled:text-shade-30 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="build-segments-hero" href="https://web.archive.org/web/20230311030303/https://admin.shopify.com/customers">Build segments</a></div></div><div class="h-md w-full"></div><small class="text-body-sm block max-w-lg font-normal sm:w-[498px] richtext">Don’t have a Shopify store? Get started with a <a href="https://web.archive.org/web/20230311030303/https://accounts.shopify.com/store-create?locale=en-NZ&language=en&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fsegmentation&signup_types%5B%5D=paid_trial_experience&signup_currency=USD" data-component-name="start-free-trial">3-day free trial</a>.</small></div><div class="h-3xl w-full hidden lg:block"></div></div><div class="col-span-4 sm:col-span-8 md:col-span-6 col-start-1 lg:col-start-7 relative aspect-square self-start"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden [&_.w-bottom-bar]:!hidden" role="group" data-component-name="wistia_zuotupqj4a"><div data-component-name="play"><button class="p-0 m-0 appearance overflow-hidden w-16 h-16 absolute opacity-100 scale-100 z-10 transform transition-all left-1 bottom-1" aria-label="Play video" aria-pressed="false" tabindex="0" type="button"><svg class="play-pause-svg inline max-h-[45px] max-w-[45px] rounded-full bg-black/[.1] hover:bg-white/[.15] backdrop-blur-[2px] transition-custom-[background-color_0.3s,opacity_0.3s,transform_0.3s_cubic-bezier(0.175,0.885,0.32,1.275)]" viewbox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="20" cy="20" r="19.05" fill="white" fill-opacity="0.2" stroke="black" stroke-width="1.9"></circle><path class="inline" d="M29.5527 20.1491L15.4483 28.2923L15.4483 12.0059L29.5527 20.1491Z" stroke="black" stroke-width="1.9" stroke-linejoin="round"></path><g class="hidden"><path d="M15 28.2923L15 12.0059" stroke="black" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 28.2864L25 12" stroke="black" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></button></div><div class="w-full h-full aspect-square" role="region"><div class="h-full w-full"><div id="zuotupqj4a" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcset="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/hero/hero-en-small-6679401921418f3f3fab39c6f9cd6421cab989fe608a9e02dcd9bfd9a91f7081.jpg 1x, https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/hero/hero-en-large-5652d0afdb20cd64dbecd6546905f48f4575ce093073fdfa068b87b139e14a92.jpg 2x"/></div></div></div></div></div></div><div class="h-3xl w-full"></div></section><section class="bg-black text-white fill-white" data-section-name="outcomes" data-section-index="2" data-component-name="outcomes"><div class="h-3xl w-full"></div><div class="container"><div class="sm:px-gutter sm:mx-[12.5%] md:mx-0 md:px-0"><div class="md:w-3/4"><h2 class="font-bold text-t2">Own your customer data</h2><p class="mt-md text-body-lg font-normal">Understand your data better and act on it for free from the same secure platform you use to run your business.</p></div><div class="h-4xl w-full"></div><div class="gap-y-2xl flex flex-wrap default:gap-x-gutter"><div class="basis-full md:basis-1/3-gutter"><img src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/sales-channels-80a2f348581144dcc6abd29b992f6038ab124f1c7788c902ef9086661a78085b.svg" alt="" loading="lazy" class="block h-16 w-16 rounded-md object-contain" sizes="100vw"/><div class=""><div class="h-sm w-full"></div><h3 class="font-bold text-t6">Endless possibilities</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">With an unlimited number of customers and a growing collection of templates, there's no end to how you can group your customers.</p></div></div><div class="basis-full md:basis-1/3-gutter"><img src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/computer-tick-420ebb93254a759d855b02a085a6a3433c6ad45708a88d379ba4842b2017a3cd.svg" alt="" loading="lazy" class="block h-16 w-16 rounded-md object-contain" sizes="100vw"/><div class=""><div class="h-sm w-full"></div><h3 class="font-bold text-t6">Dynamically updated</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Segments automatically update as you add new customers and as their information changes over time.</p></div></div><div class="basis-full md:basis-1/3-gutter"><img src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/success-beca598ce946f4da05cd093f72164937035c55e64b1da2fd166383d28d12bed5.svg" alt="" loading="lazy" class="block h-16 w-16 rounded-md object-contain" sizes="100vw"/><div class=""><div class="h-sm w-full"></div><h3 class="font-bold text-t6">Inspire trust</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Strengthen customer relationships with built-in tools to capture marketing consent and comply with privacy regulations such as GDPR and CCPA.</p></div></div></div></div></div><div class="h-3xl w-full"></div></section><section class="[&_.is-current-slide]:bg-[#e86008]" data-section-name="product-feature" data-section-index="3" data-component-name="product-feature"><div class="h-3xl w-full"></div><div class="container"><div class="md:w-3/4"><h2 class="font-bold text-t2">Put segments to work</h2></div><div class="h-xl w-full"></div><div class="w-full h-full"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia_n4zegtv6ip"><div data-component-name="play"><button class="p-0 m-0 appearance overflow-hidden w-16 h-16 absolute opacity-100 scale-100 z-10 transform transition-all left-1 bottom-1" aria-label="Play video" aria-pressed="false" tabindex="0" type="button"><svg class="play-pause-svg inline max-h-[45px] max-w-[45px] rounded-full bg-black/[.1] hover:bg-white/[.15] backdrop-blur-[2px] transition-custom-[background-color_0.3s,opacity_0.3s,transform_0.3s_cubic-bezier(0.175,0.885,0.32,1.275)]" viewbox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="20" cy="20" r="19.05" fill="white" fill-opacity="0.2" stroke="black" stroke-width="1.9"></circle><path class="inline" d="M29.5527 20.1491L15.4483 28.2923L15.4483 12.0059L29.5527 20.1491Z" stroke="black" stroke-width="1.9" stroke-linejoin="round"></path><g class="hidden"><path d="M15 28.2923L15 12.0059" stroke="black" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 28.2864L25 12" stroke="black" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="n4zegtv6ip" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore wistia_async_n4zegtv6ip"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover blur-sm" srcset="https://web.archive.org/web/20230311030303im_/https://fast.wistia.com/embed/medias/n4zegtv6ip/swatch"/></div></div></div></div></div><div class="w-full h-full opacity-0 invisible hidden"></div><div class="w-full h-full opacity-0 invisible hidden"></div><div class="h-sm w-full"></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0" style="margin:0"><div class="col-span-4 content-slide"><div class="relative"><div class="h-sm w-full"></div><div class="h-[4px] w-full relative is-current-slide bg-shopify-green-30 -top-[1px]"></div><div class="h-lg w-full"></div><img class="h-[64px] w-[64px]" src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/mail-aaa88817efe214b0d5f0e369265a44489f2cc510b2bfb331ddb24ca7a08d6e46.svg" alt="" sizes="100vw"/><div class="h-md w-full"></div><h3 class="text-t6 font-bold"><button type="button" aria-current="true" data-component-name="Send personalized emails that drive purchases" class="before:top-O text-left before:absolute before:inset-x-0 before:bottom-0 before:h-full before:w-full before:cursor-pointer before:content-['']">Send personalized emails that drive purchases <span class="sr-only">Load slide 1</span></button></h3><div class="h-sm w-full"></div><div class="h-sm w-full"></div></div></div><div class="col-span-4 content-slide"><div class="relative text-shade-70"><div class="h-sm w-full"></div><div class="h-[4px] w-full relative bg-shade-30 h-[2px]"></div><div class="h-lg w-full"></div><img class="h-[64px] w-[64px]" src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/discount-559b44beb5868727c59327089a687b4e55dc5a7cf3493e08c9204d968c2769e0.svg" alt="" sizes="100vw"/><div class="h-md w-full"></div><h3 class="text-t6 font-bold"><button type="button" aria-current="false" data-component-name="Target high-value customers with discounts" class="text-shade-70 before:top-O text-left before:absolute before:inset-x-0 before:bottom-0 before:h-full before:w-full before:cursor-pointer before:content-['']">Target high-value customers with discounts <span class="sr-only">Load slide 2</span></button></h3><div class="h-sm w-full"></div><div class="h-sm w-full"></div></div></div><div class="col-span-4 content-slide"><div class="relative text-shade-70"><div class="h-sm w-full"></div><div class="h-[4px] w-full relative bg-shade-30 h-[2px]"></div><div class="h-lg w-full"></div><img class="h-[64px] w-[64px]" src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/uptime-432c635a57de434c80e1bcdef3068bd9b887f8f68910aa9eb78913b36e551a56.svg" alt="" sizes="100vw"/><div class="h-md w-full"></div><h3 class="text-t6 font-bold"><button type="button" aria-current="false" data-component-name="Streamline your marketing using segments in your automations" class="text-shade-70 before:top-O text-left before:absolute before:inset-x-0 before:bottom-0 before:h-full before:w-full before:cursor-pointer before:content-['']">Streamline your marketing using segments in your automations <span class="sr-only">Load slide 3</span></button></h3><div class="h-sm w-full"></div><div class="h-sm w-full"></div></div></div></div></div><div class="h-3xl w-full"></div></section><section class="testimonials mt-16 flex flex-col sm:flex-row md:mt-32"><div class="container flex flex-col sm:flex-row"><div class="testimonial mb-4xl order-2 mt-4 w-full md:order-1 md:mt-8 md:w-3/5"><blockquote class="lg:h-auto !animate-none font-normal !text-t4 testimonial-quote font-bold lg:leading-[1.13em] mb-5 bg-clip-text text-2xl sm:text-3xl text-transparent md:w-5/6 lg:w-full lg:text-[46px] lg:min-h-[5.5em] animate-none"><q class="richtext">We identified the segment in Shopify, created a discount, communicated with them in a way that was very personalized, and we saw about 30% of those people convert.</q></blockquote><cite class="not-italic"><p class="testimonial-shop-name mb-sm text-2xl font-bold md:text-3xl">Airsign</p><p class="testimonial-attribution mb-8 md:mb-16"><span class="font-bold">Alex Dashefsky</span> — Co-founder, Airsign</p></cite><div class="testimonial-controls lg:flex lg:justify-between items-center"><a href="/web/20230311030303/https://www.shopify.com/nz/blog/segmentation-airsign" class="text-lg overflow-hidden border-b pb-4 font-medium default:flex default:border-black pb-0 border-b-0 font-bold underline hover:no-underline [&_.will-change-transform]:transform-none hover:[&_.will-change-transform]:transform-none [&_.will-change-transform]:hover:transform-none hover:[&_.will-change-transform]:duration-0 hover:[&_.will-change-transform]:transition-none hover:[&_.will-change-transform]:opacity-100 [&_.will-change-transform]:hover:opacity-100 [&_svg:first-of-type]:hidden [&_svg:last-of-type]:ml-2 [&_svg:last-of-type]:w-5 [&_svg:last-of-type]:h-5 lg:order-2 mb-8 lg:mb-0 inline-flex"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="reduced-motion:group-hover:-translate-x-full h-6 w-6 origin-left -translate-x-full self-center opacity-0 transition-all duration-500 will-change-transform group-hover:translate-x-0 group-hover:opacity-100"><path d="M17.707 9.293l-5-5a.999.999 0 10-1.414 1.414L14.586 9H3a1 1 0 100 2h11.586l-3.293 3.293a.999.999 0 101.414 1.414l5-5a.999.999 0 000-1.414z" fill="currentColor"></path></svg><span class="reduced-motion:group-hover:translate-x-0 -translate-x-5 transition-transform duration-500 will-change-transform group-hover:translate-x-2">Read Airsign's full story</span><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="reduced-motion:group-hover:translate-x-0 ml-auto h-6 w-6 origin-left translate-x-0 self-center justify-self-end opacity-100 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><path d="M17.707 9.293l-5-5a.999.999 0 10-1.414 1.414L14.586 9H3a1 1 0 100 2h11.586l-3.293 3.293a.999.999 0 101.414 1.414l5-5a.999.999 0 000-1.414z" fill="currentColor"></path></svg></a><div class="lg:order-1"><button class="rounded-full focus-visible:outline focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-3px] h-12 w-12 p-3.5 mr-3 rounded-full border-2 border-solid border-black" name="button" type="button" aria-label="Previous Testimonial" data-component-name="carousel-previous"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M17 9H5.414l3.293-3.293a.999.999 0 10-1.414-1.414l-5 5a.999.999 0 000 1.414l5 5a.997.997 0 001.414 0 .999.999 0 000-1.414L5.414 11H17a1 1 0 100-2z" fill="currentColor"></path></svg></button><button class="rounded-full focus-visible:outline focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-3px] h-12 w-12 p-3.5 rounded-full border-2 border-solid border-black" name="button" type="button" aria-label="Next Testimonial" data-component-name="carousel-next"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M17.707 9.293l-5-5a.999.999 0 10-1.414 1.414L14.586 9H3a1 1 0 100 2h11.586l-3.293 3.293a.999.999 0 101.414 1.414l5-5a.999.999 0 000-1.414z" fill="currentColor"></path></svg></button></div></div></div><div class="testimonial-images relative order-1 w-full md:mb-4xl md:order-2 sm:ml-12 sm:block md:w-1/2 md:aspect-[18/15] flex flex-col justify-center"><img sizes="100vw" srcset="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/airsign-small-f06f39fb59d26009a34aafcd0909712b1dc1b3f698bb658823d0394bad544184.png 1x, https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/airsign-large-db6bc05287c3908f767c7e0af4be97e15070f8a897725ca95494da1aa755ac2b.png 2x" alt="The sleek Airsign vacuum cleaner sits in a well-lit living room on red carpet, leaning against wood cabinets." loading="lazy" style="opacity:1;transition:transform 2s linear;animation:homepage-testimonial-fade-in 700ms ease-out forwards" class="testimonial-image relative sm:absolute w-full max-w-xs md:max-w-none sm:inset-0 sm:w-2/3 lg:w-3/4 mx-auto md:mr-8 rounded-md aspect-[0.8] z-10 "/><img sizes="100vw" srcset="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/peppermint-products-small-613aca4eac8622e66517a05ba5f1ddcc3e4730d43e726d5777fcbce112c6824a.png 1x, https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/peppermint-products-large-a0e8454545db9e18a9c2f743169244bc51b99375776f00bd84f535679dcdf3bb.png 2x" alt="Two cream-colored rope hangers lay on a white textured fabric with a draped piece of apparel covering them." loading="lazy" style="transform:rotateZ(7deg) translate(10px, 20px) scale(1);opacity:0.5;transition:transform 2s linear" class="testimonial-image relative sm:absolute w-full max-w-xs md:max-w-none sm:inset-0 sm:w-2/3 lg:w-3/4 mx-auto md:mr-8 rounded-md aspect-[0.8] chromatic-ignore hidden sm:block"/></div></div></section><section class="bg-[#FAF9F8]" data-section-name="outcomes" data-section-index="5" data-component-name="outcomes"><div class="h-3xl w-full"></div><div class="container"><div class="md:w-3/4"><h2 class="font-bold text-t2">Start segmenting faster</h2><p class="mt-md text-body-lg font-normal">Create segments in just two clicks with easy-to-use templates. Explore our growing collection, and discover new ways to think about your customers.</p></div><div class="h-3xl w-full"></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 md:col-span-5 col-start-1 md:col-start-1 row-span-full"><img class="mb-3xl md:mb-0" sizes="100vw" srcset="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/templates-en-small-8788cfcc328277103a0aaeecedab5db86e3647b9cadd2c7c7bdc312bd78afa5e.png 1x, https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/templates-en-large-d36c568b6192ed4e53b3a118fb573b8e0e4b2db874a1df9d67e937353a39b5de.png 2x" alt="The editor from the customer segments section in the Shopify Admin displays templates for different segments such as engage high-value customer and convert subscribers to first-time customers. Different faces appear in circles around the editor, demonstrating the variety of people each segment represents." loading="lazy"/></div><div class="col-span-12 md:col-span-7 col-start-1 md:col-start-7 self-center"><div class="container !ml-0"><div class="col-span-1 col-start-1 sm:col-start-3 md:col-start-6"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-4 md:col-start-7"><h3 class="font-bold text-t6">Connect with high-value customers</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Make a discount to offer groups who are likely to spend more, further increasing their customer lifetime value.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-3 md:col-start-6"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-4 md:col-start-7"><h3 class="font-bold text-t6">Reconnect with repeat buyers</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Send email campaigns to customers who used to be highly engaged, so they discover something new and buy again.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-3 md:col-start-6"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-4 md:col-start-7"><h3 class="font-bold text-t6">Convert abandoned checkouts</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Automate interactions for customers who saved items in a cart and didn't check out to remind them to buy.</p><div class="h-xl w-full"></div></div><div class="col-span-4 sm:col-span-5 md:col-span-6 col-start-1 sm:col-start-1 md:col-start-6 xl:col-start-7"><div class=""><a class="arrow-animation link text-shade-100 active:text-shade-70 text-body-base" data-component-name="try-templates" href="https://web.archive.org/web/20230311030303/https://admin.shopify.com/customers">Try templates</a></div></div></div></div></div><div class="h-3xl w-full"></div></section><section class="bg-[#FAF9F8]" data-section-name="outcomes" data-section-index="6" data-component-name="outcomes"><div class="h-3xl w-full"></div><div class="container"><div class="md:w-3/4"><h2 class="font-bold text-t2">Engage exactly the right customer</h2><p class="mt-md text-body-lg font-normal">Build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data.</p></div><div class="h-3xl w-full"></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 md:col-span-5 col-start-1 md:col-start-7 row-span-full"><img class="mb-3xl md:mb-0" sizes="100vw" srcset="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/filters-en-small-571dd82cd1ada1f307b1aac023a9e02fbec1ab53a78a167a660391637484ceb9.png 1x, https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/filters-en-large-6c1463a7220597011bf49b5e67f58c6725520002f756b73ba6a9e84d847c413d.png 2x" alt="The customer segments section in the Shopify Admin displays filters for different segments such as location, number of orders, email subscription status, and product purchased. A merchant who's African American, wearing a yellow shirt, and typing on a laptop is shown working efficiently." loading="lazy"/></div><div class="col-span-12 md:col-span-6 col-start-1 md:col-start-1 self-center"><div class="container !ml-0"><div class="col-span-1 col-start-1 sm:col-start-1 md:col-start-1"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-2 md:col-start-2"><h3 class="font-bold text-t6">Add custom attributes</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Group by the unique metafield data that you added to your customer profiles.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-1 md:col-start-1"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-2 md:col-start-2"><h3 class="font-bold text-t6">Learn from customers’ behavior</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Sort by actions related to your emails like if subscribers received an email, opened it, clicked, or marked it as spam.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-1 md:col-start-1"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-2 md:col-start-2"><h3 class="font-bold text-t6">Target specific locations</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Segment by customers in a specific country, state or province, or general location.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-1 md:col-start-1"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-2 md:col-start-2"><h3 class="font-bold text-t6">Find out who's buying what</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Filter by purchasing behavior to understand which customers bought a specific product.</p></div></div></div></div><div class="h-3xl w-full"></div></section><section class="text-center" data-section-name="section-header" data-section-index="7" data-component-name="section-header" id="cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOnNlY3Rpb25faGVhZGVy"><div class="container"><div class="sm:w-3/4 md:w-5/6 mx-auto"><div class="h-3xl w-full"></div><h2 class="font-bold text-t2 richtext">Resources to segment more strategically</h2></div><div class="sm:w-3/4 md:w-2/3 mx-auto"></div></div></section><section class="" data-section-name="cards" data-section-index="8" data-component-name="cards" id="cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOmNhcmRz"><div class="h-2xl w-full top-spacer"></div><div class="gap-y-xl container flex flex-wrap default:gap-x-gutter"><div class="basis-full md:basis-1/3-gutter"><div data-component-name="card" class="border-shade-30 h-full rounded-[18px] border-[1px] default:p-6"><div class="flex flex-col h-full"><img alt="" class="h-16 w-16 rounded-md object-contain" loading="lazy" src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/legal-583cdd35ec36c2eedc20c34d34d5534e10c18bb699b36073c73e1d5bf9852caa.svg" sizes="100vw"/><div class="h-lg w-full"></div><h3 class="font-bold text-t5 hyphens-auto">Blog</h3><div class="h-sm w-full"></div><p class="text-body-base">Read the latest segmentation tips and tricks.</p><div class="h-md w-full"></div><a class="arrow-animation mt-auto link text-shade-100 active:text-shade-70 text-body-base" data-component-name="read-the-blog" href="/web/20230311030303/https://www.shopify.com/nz/blog/customer-segmentation">Read the blog</a></div></div></div><div class="basis-full md:basis-1/3-gutter"><div data-component-name="card" class="border-shade-30 h-full rounded-[18px] border-[1px] default:p-6"><div class="flex flex-col h-full"><img alt="" class="h-16 w-16 rounded-md object-contain" loading="lazy" src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/domain-f3a3432352fa5c761f988699ff2cf453acef1e4a2d2a0d1401da8555138c9709.svg" sizes="100vw"/><div class="h-lg w-full"></div><h3 class="font-bold text-t5 hyphens-auto">Help center</h3><div class="h-sm w-full"></div><p class="text-body-base">Learn more about customer segmentation in Shopify.</p><div class="h-md w-full"></div><a class="arrow-animation mt-auto link text-shade-100 active:text-shade-70 text-body-base" data-component-name="visit-help-center" href="https://web.archive.org/web/20230311030303/https://help.shopify.com/en/manual/customers/customer-segmentation">Visit the Help Center</a></div></div></div><div class="basis-full md:basis-1/3-gutter"><div data-component-name="card" class="border-shade-30 h-full rounded-[18px] border-[1px] default:p-6"><div class="flex flex-col h-full"><img alt="" class="h-16 w-16 rounded-md object-contain" loading="lazy" src="https://web.archive.org/web/20230311030303im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/read-e87fbe8bc8fd331431526e94ac16c79bbf0a929bf313ad00c77de3a112d0045f.svg" sizes="100vw"/><div class="h-lg w-full"></div><h3 class="font-bold text-t5 hyphens-auto">Video tutorials</h3><div class="h-sm w-full"></div><p class="text-body-base">Watch a segmentation tutorial to get started.</p><div class="h-md w-full"></div><a class="arrow-animation mt-auto link text-shade-100 active:text-shade-70 text-body-base" data-component-name="visit-shopify-learn" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/learn/search?query=customer%2Bsegmentation">Visit Shopify Learn</a></div></div></div></div><div class="h-3xl w-full bottom-spacer"></div></section><section class="relative text-center bg-segmentation-conversion" data-section-name="conversion" data-section-index="9" data-component-name="conversion" id="cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOmNvbnZlcnNpb24="><div class="h-4xl w-full"></div><div class="container"><div class="gap-y-0 md:items-center flex flex-wrap default:gap-x-gutter"><div class="basis-full md:basis-full"><h2 class="font-bold text-t2 mb-sm richtext">Make your data work harder and your marketing smarter with customer segmentation.</h2></div><div class="basis-full md:basis-full"><div class="h-md w-full"></div></div><div class="basis-full md:basis-full"><div class="basis-full"><div class="flex flex-wrap gap-x-4 justify-center"><div class="md:inline-block"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-white bg-shade-100 hover:bg-shade-70 active:bg-shade-50 disabled:bg-shade-20 disabled:text-shade-30 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="build-segments-conversion" href="https://web.archive.org/web/20230311030303/https://admin.shopify.com/customers">Build segments</a></div></div></div></div></div></div><div class="h-4xl w-full"></div></section></main><footer class="relative flex flex-col bg-black text-white"><div id="NewWindowExternalSite" class="hidden">Opens an external site in a new window</div><section class="container flex flex-col gap-20 py-20 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer"><div class="min-w-[100px]"><svg fill="none" role="img" viewbox="0 0 56 64" xmlns="http://www.w3.org/2000/svg" class="h-[44px]" height="64"><title>Shopify Logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clippath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clippath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-20 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="shopify"><h3 class="text-base font-bold text-white">Shopify</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/about" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://investors.shopify.com/home/default.aspx" data-component-name="investors">Investors</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/legal" data-component-name="legal">Legal</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://www.shopifystatus.com/" data-component-name="service-status">Service status</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="support"><h3 class="text-base font-bold text-white">Support</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://help.shopify.com/en/questions" data-component-name="merchant-support">Merchant support</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://help.shopify.com/en/" data-component-name="help-center">Help center</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://experts.shopify.com/" data-component-name="hire-an-expert">Hire an Expert</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=footer&utm_content=en-nz&utm_medium=web&utm_source=shopify" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="developers"><h3 class="text-base font-bold text-white">Developers</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://shopify.dev/" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://shopify.dev/api" data-component-name="api-documentation">API documentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://devdegree.ca/" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="products"><h3 class="text-base font-bold text-white">Products</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://shop.app/" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/shop-pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://linkpop.com/" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://hydrogen.shopify.dev/" data-component-name="hydrogen-and-oxygen">Hydrogen and Oxygen</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="global-impact"><h3 class="text-base font-bold text-white">Global impact</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/climate/sustainability-fund" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/about/social-impact" data-component-name="social-impact">Social impact</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://events.shopify.com/buildblack" data-component-name="build-black">Build Black</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030303/https://buildnative.shop/" data-component-name="build-native">Build Native</a></li></ul></div><div class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="solutions"><h3 class="text-base font-bold text-white">Solutions</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/online" data-component-name="online-store-builder">Online store builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/website/builder" data-component-name="website-builder">Website builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/tour/ecommerce-website" data-component-name="ecommerce-website">Ecommerce website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-shade-70 sm:border-white bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer"><div class="flex flex-col items-center justify-center gap-12 py-12 sm:items-start sm:gap-10 sm:py-10 md:flex-row md:justify-between bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center gap-1 sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" class="bg-transparent mx-auto md:inline-block py-3 md:py-0 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0"><span class="inline-flex items-center"><svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span>New Zealand</span><svg viewbox="0 0 10 5" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nz/segmentation" data-component-name="en-0" aria-current="true">New Zealand<svg viewbox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ca-fr/segmentation" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/co/segmentation" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/dk/segmentation" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/de/segmentation" lang="de" data-component-name="de-8" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/es-es/segmentation" lang="es" data-component-name="es-9" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/es/segmentation" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/fr/segmentation" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/hk-en/segmentation" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/in/segmentation" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/id/segmentation" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ie/segmentation" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/it/segmentation" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/my/segmentation" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/mx/segmentation" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nl/segmentation" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ng/segmentation" lang="en" data-component-name="en-20" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/no-en/segmentation" lang="en" data-component-name="en-21" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ph/segmentation" lang="en" data-component-name="en-22" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/sg/segmentation" lang="en" data-component-name="en-23" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/za/segmentation" lang="en" data-component-name="en-24" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/se/segmentation" lang="sv" data-component-name="sv-25" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/segmentation" lang="en" data-component-name="en-26" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/uk/segmentation" lang="en" data-component-name="en-27" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/vn/segmentation" lang="vi" data-component-name="vi-28" aria-current="false">Việt Nam</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.cn/segmentation" lang="zh-Hans-CN" data-component-name="zh-Hans-CN-29" aria-current="false">中国</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/hk/segmentation" lang="zh-Hant" data-component-name="zh-Hant-30" aria-current="false">中國香港特別行政區</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-31" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/jp/segmentation" lang="ja" data-component-name="ja-32" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/zh/segmentation" lang="zh-Hans" data-component-name="zh-Hans-33" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/kr/segmentation" lang="ko" data-component-name="ko-34" aria-current="false">대한민국</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 md:py-0 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0"><span class="inline-flex items-center"><svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span>New Zealand</span><svg viewbox="0 0 10 5" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nz/segmentation" data-component-name="en-0" aria-current="true">New Zealand<svg viewbox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ca-fr/segmentation" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/co/segmentation" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/dk/segmentation" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/de/segmentation" lang="de" data-component-name="de-8" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/es-es/segmentation" lang="es" data-component-name="es-9" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/es/segmentation" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/fr/segmentation" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/hk-en/segmentation" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/in/segmentation" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/id/segmentation" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ie/segmentation" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/it/segmentation" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/my/segmentation" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/mx/segmentation" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/nl/segmentation" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ng/segmentation" lang="en" data-component-name="en-20" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/no-en/segmentation" lang="en" data-component-name="en-21" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/ph/segmentation" lang="en" data-component-name="en-22" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/sg/segmentation" lang="en" data-component-name="en-23" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/za/segmentation" lang="en" data-component-name="en-24" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/se/segmentation" lang="sv" data-component-name="sv-25" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/segmentation" lang="en" data-component-name="en-26" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/uk/segmentation" lang="en" data-component-name="en-27" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/vn/segmentation" lang="vi" data-component-name="vi-28" aria-current="false">Việt Nam</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.cn/segmentation" lang="zh-Hans-CN" data-component-name="zh-Hans-CN-29" aria-current="false">中国</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/hk/segmentation" lang="zh-Hant" data-component-name="zh-Hant-30" aria-current="false">中國香港特別行政區</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-31" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/jp/segmentation" lang="ja" data-component-name="ja-32" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/zh/segmentation" lang="zh-Hans" data-component-name="zh-Hans-33" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030303/https://www.shopify.com/kr/segmentation" lang="ko" data-component-name="ko-34" aria-current="false">대한민국</a></li></ul></div></div></div><ul class="flex flex-col items-center justify-center sm:flex-row sm:items-start sm:gap-8 lg:gap-14" data-component-name="bottom-nav"><li><a class="mt-2 block py-3 hover:underline sm:mt-0 md:py-0 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/legal/terms" data-component-name="terms-of-service">Terms of Service</a></li><li><a class="mt-2 block py-3 hover:underline sm:mt-0 md:py-0 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/legal/privacy" data-component-name="privacy-policy">Privacy Policy</a></li><li><a class="mt-2 block py-3 hover:underline sm:mt-0 md:py-0 text-[#E0E0E0] hover:text-white" href="/web/20230311030303/https://www.shopify.com/nz/sitemap" data-component-name="sitemap">Sitemap</a></li></ul></div><ul class="flex gap-3 xs:gap-6 sm:gap-7 lg:gap-8" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" aria-describedby="NewWindowExternalSite" href="https://web.archive.org/web/20230311030303/https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook"><svg viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg><span class="sr-only">Facebook</span></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" aria-describedby="NewWindowExternalSite" href="https://web.archive.org/web/20230311030303/https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter"><svg viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-3.7-5.5c-.8.3-1.6.6-2.5.7.9-.5 1.5-1.4 1.8-2.4-.8.5-1.7.8-2.7 1-.8-.8-1.9-1.4-3.1-1.4-2.4 0-4.2 1.9-4.2 4.3 0 .3 0 .7.1 1-3.5-.2-6.7-1.9-8.8-4.5-.3.7-.6 1.4-.6 2.2 0 1.5.7 2.8 1.9 3.5-.7 0-1.4-.2-1.9-.5 0 2.1 1.5 3.8 3.4 4.2-.3.1-.7.1-1.1.1-.3 0-.6 0-.8-.1.5 1.7 2.1 2.8 4 2.9-1.5 1.1-3.3 1.9-5.3 1.9-.3 0-.7 0-1-.1 1.9 1.2 4.1 1.9 6.5 1.9 7.8 0 12.1-6.5 12.1-12.1v-.6c.9-.4 1.6-1.2 2.2-2z"></path></svg><span class="sr-only">Twitter</span></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" aria-describedby="NewWindowExternalSite" href="https://web.archive.org/web/20230311030303/https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube"><svg viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg><span class="sr-only">YouTube</span></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" aria-describedby="NewWindowExternalSite" href="https://web.archive.org/web/20230311030303/https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram"><svg viewbox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg><span class="sr-only">Instagram</span></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" aria-describedby="NewWindowExternalSite" href="https://web.archive.org/web/20230311030303/https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok"><svg viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg><span class="sr-only">TikTok</span></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" aria-describedby="NewWindowExternalSite" href="https://web.archive.org/web/20230311030303/https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin"><svg viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg><span class="sr-only">LinkedIn</span></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" aria-describedby="NewWindowExternalSite" href="https://web.archive.org/web/20230311030303/https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest"><svg viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg><span class="sr-only">Pinterest</span></a></li></ul></div></section></footer></div><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/manifest-42DDFA9C.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/entry.client-PRTT6PVR.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-GVJ6UA5N.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-422YPOPC.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-HKFEFZDS.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-BOV2HT5A.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-ID4QBNUH.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-PZU57WCZ.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-X3NLMQZL.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-G6AF7AEJ.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-2TDZ4XAI.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-IJG6PW7Q.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-25MBPWDX.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-SFKKRV3I.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-QRO6WNEZ.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-NUXZZKHI.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-L3FWSPEL.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-QATMHRIX.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-O3SBMXKT.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-ERVKZKIC.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-II7EGU2L.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-53ZRKCHW.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-EJ5AP6GI.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-SI2MSZTT.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-7VAUYLBP.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-YOH3Z5Y5.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-A3MHI3K4.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-6GWQJA2X.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-INO3P5FI.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-4LECWZEA.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-PM6MLRIE.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-KSPXC3HU.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-Z6FFYIDC.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-SWDUGQXD.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-BSYPH6KI.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-QZXJH3UG.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-HV6X3XWC.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-J5OTX2VE.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-EGRJ2UQY.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-B44BNSIY.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-7BXW6HE3.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/root-76YY5XI5.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/_shared/chunk-COPZOMG7.js"/><link rel="modulepreload" href="https://web.archive.org/web/20230311030303jm_/https://cdn.shopify.com/shopifycloud/brochure2/production/routes/($locale)/segmentation-446COTKJ.js"/><script>window.__remixContext = {"state":{"loaderData":{"routes/($locale)/segmentation":{"page":{"__typename":"Page","slug":"segmentation","handle":"segmentation","path":"/segmentation","status":"PUBLISHED","lastModified":1657821305384,"availableLocales":[{"__typename":"Locale","locale":"zh-CN","label":"Chinese (China)"},{"__typename":"Locale","locale":"zh-HK","label":"Chinese (Hong Kong)"},{"__typename":"Locale","locale":"zh-TW","label":"Chinese (Taiwan)"},{"__typename":"Locale","locale":"da","label":"Danish"},{"__typename":"Locale","locale":"nl","label":"Dutch"},{"__typename":"Locale","locale":"nl-BE","label":"Dutch (Belgium)"},{"__typename":"Locale","locale":"en","label":"English"},{"__typename":"Locale","locale":"en-AU","label":"English (Australia)"},{"__typename":"Locale","locale":"en-CA","label":"English (Canada)"},{"__typename":"Locale","locale":"en-DK","label":"English (Denmark)"},{"__typename":"Locale","locale":"en-GB","label":"English (Great Britain)"},{"__typename":"Locale","locale":"en-HK","label":"English (Hong Kong)"},{"__typename":"Locale","locale":"en-IN","label":"English (India)"},{"__typename":"Locale","locale":"en-ID","label":"English (Indonesia)"},{"__typename":"Locale","locale":"en-IE","label":"English (Ireland)"},{"__typename":"Locale","locale":"en-MY","label":"English (Malaysia)"},{"__typename":"Locale","locale":"en-NZ","label":"English (New Zealand)"},{"__typename":"Locale","locale":"en-NO","label":"English (Norwegian)"},{"__typename":"Locale","locale":"en-PH","label":"English (Philippines)"},{"__typename":"Locale","locale":"en-SG","label":"English (Singapore)"},{"__typename":"Locale","locale":"fr","label":"French"},{"__typename":"Locale","locale":"fr-BE","label":"French (Belgium)"},{"__typename":"Locale","locale":"fr-CA","label":"French (Canada)"},{"__typename":"Locale","locale":"de","label":"German"},{"__typename":"Locale","locale":"it","label":"Italian"},{"__typename":"Locale","locale":"ja","label":"Japanese"},{"__typename":"Locale","locale":"ko","label":"Korean"},{"__typename":"Locale","locale":"pt-BR","label":"Portugese (Brazil)"},{"__typename":"Locale","locale":"es","label":"Spanish"},{"__typename":"Locale","locale":"es-CO","label":"Spanish (Colombia)"},{"__typename":"Locale","locale":"es-MX","label":"Spanish (Mexico)"},{"__typename":"Locale","locale":"es-ES","label":"Spanish (Spain)"},{"__typename":"Locale","locale":"sv","label":"Swedish"},{"__typename":"Locale","locale":"vi","label":"Vietnamese"}],"regions":[],"experiments":[],"id":"cGFnZTo2OTplbi1OWg==","sections":[{"__typename":"HeroExtendedSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOmhlcm9fZXh0ZW5kZWQ=","slug":"hero_extended","component":"Hero","settings":{"__typename":"HtmlSettings","id":null,"className":null},"heroVariant":null,"colorScheme":"white","kicker":null,"headingHtml":"Know your audience to grow it","subheadHtml":"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.","images":null,"signup":{"__typename":"SignupFormComponent","type":"no_email","disclaimerHtml":"Don’t have a Shopify store? Get started with a \u003ca href=\"https://accounts.shopify.com/store-create?locale=en-NZ\u0026language=en\u0026signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fsegmentation\u0026signup_types%5B%5D=paid_trial_experience\u0026signup_currency=USD\" data-component-name=\"start-free-trial\"\u003e3-day free trial\u003c/a\u003e.","label":null,"placeholder":null,"buttonText":null},"cta":null,"videos":[{"__typename":"VideoComponent","videoId":"zuotupqj4a","webmSrc":null,"mp4Src":null,"image":{"__typename":"ImageComponent","sizes":"100vw","srcSet":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/hero/hero-en-small-6679401921418f3f3fab39c6f9cd6421cab989fe608a9e02dcd9bfd9a91f7081.jpg 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/hero/hero-en-large-5652d0afdb20cd64dbecd6546905f48f4575ce093073fdfa068b87b139e14a92.jpg 2x","alt":null,"role":"","stub":"segmentation/hero/hero-en","extension":"jpg","small":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/hero/hero-en-small-6679401921418f3f3fab39c6f9cd6421cab989fe608a9e02dcd9bfd9a91f7081.jpg","name":"hero-en-small.jpg","type":"image/jpeg","stub":"segmentation/hero/hero-en"},"large":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/hero/hero-en-large-5652d0afdb20cd64dbecd6546905f48f4575ce093073fdfa068b87b139e14a92.jpg","name":"hero-en-large.jpg","type":"image/jpeg","stub":"segmentation/hero/hero-en"},"width":0,"height":0},"autoPlay":true,"aspectRatio":"1/1","ariaLabel":null,"buttonPosition":null,"altDescription":null}],"link":{"__typename":"LinkComponent","text":"Build segments","url":"https://web.archive.org/web/20230311030303/https://admin.shopify.com/customers","name":"build-segments-hero"},"secondaryLink":null,"cards":[],"visuals":null,"animatedImages":null},{"__typename":"OutcomesSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOm91dGNvbWVzXzE=","slug":"outcomes","component":null,"settings":{"__typename":"HtmlSettings","id":null,"className":null},"colorScheme":"dark","kicker":null,"heading":"Own your customer data","subhead":"Understand your data better and act on it for free from the same secure platform you use to run your business.","link":null,"image":null,"blocks":[{"__typename":"BlockComponent","pill":null,"heading":"Endless possibilities","contentHtml":"With an unlimited number of customers and a growing collection of templates, there's no end to how you can group your customers.","icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/sales-channels-80a2f348581144dcc6abd29b992f6038ab124f1c7788c902ef9086661a78085b.svg","role":"","alt":null,"stub":"segmentation/icons/sales-channels","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/sales-channels-80a2f348581144dcc6abd29b992f6038ab124f1c7788c902ef9086661a78085b.svg","name":"sales-channels.svg","type":"image/svg+xml","stub":"segmentation/icons/sales-channels"}},"link":null,"hidden":false},{"__typename":"BlockComponent","pill":null,"heading":"Dynamically updated","contentHtml":"Segments automatically update as you add new customers and as their information changes over time.","icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/computer-tick-420ebb93254a759d855b02a085a6a3433c6ad45708a88d379ba4842b2017a3cd.svg","role":"","alt":null,"stub":"segmentation/icons/computer-tick","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/computer-tick-420ebb93254a759d855b02a085a6a3433c6ad45708a88d379ba4842b2017a3cd.svg","name":"computer-tick.svg","type":"image/svg+xml","stub":"segmentation/icons/computer-tick"}},"link":null,"hidden":false},{"__typename":"BlockComponent","pill":null,"heading":"Inspire trust","contentHtml":"Strengthen customer relationships with built-in tools to capture marketing consent and comply with privacy regulations such as GDPR and CCPA.","icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/success-beca598ce946f4da05cd093f72164937035c55e64b1da2fd166383d28d12bed5.svg","role":"","alt":null,"stub":"segmentation/icons/success","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/success-beca598ce946f4da05cd093f72164937035c55e64b1da2fd166383d28d12bed5.svg","name":"success.svg","type":"image/svg+xml","stub":"segmentation/icons/success"}},"link":null,"hidden":false}],"outcomesVariant":null,"alignment":null,"video":null,"linkImage":null},{"__typename":"ProductFeatureSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOnByb2R1Y3RfZmVhdHVyZQ==","slug":"product_feature","component":null,"settings":{"__typename":"HtmlSettings","id":null,"className":null},"productFeatureVariant":"v04","colorScheme":null,"alignment":null,"kicker":null,"heading":"Put segments to work","subhead":null,"link":null,"linkDisplay":null,"cards":[{"__typename":"CardComponent","kicker":null,"image":null,"lowResImage":null,"video":{"__typename":"VideoComponent","videoId":"n4zegtv6ip","webmSrc":null,"mp4Src":null,"image":null,"autoPlay":true,"aspectRatio":null,"ariaLabel":null,"buttonPosition":null,"altDescription":null},"signup":null,"pill":null,"heading":"Send personalized emails that drive purchases","contentHtml":null,"icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/mail-aaa88817efe214b0d5f0e369265a44489f2cc510b2bfb331ddb24ca7a08d6e46.svg","role":"","alt":null,"stub":"segmentation/icons/mail","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/mail-aaa88817efe214b0d5f0e369265a44489f2cc510b2bfb331ddb24ca7a08d6e46.svg","name":"mail.svg","type":"image/svg+xml","stub":"segmentation/icons/mail"}},"link":null,"hidden":false},{"__typename":"CardComponent","kicker":null,"image":null,"lowResImage":null,"video":{"__typename":"VideoComponent","videoId":"exlssavurh","webmSrc":null,"mp4Src":null,"image":null,"autoPlay":true,"aspectRatio":null,"ariaLabel":null,"buttonPosition":null,"altDescription":null},"signup":null,"pill":null,"heading":"Target high-value customers with discounts","contentHtml":null,"icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/discount-559b44beb5868727c59327089a687b4e55dc5a7cf3493e08c9204d968c2769e0.svg","role":"","alt":null,"stub":"segmentation/icons/discount","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/discount-559b44beb5868727c59327089a687b4e55dc5a7cf3493e08c9204d968c2769e0.svg","name":"discount.svg","type":"image/svg+xml","stub":"segmentation/icons/discount"}},"link":null,"hidden":false},{"__typename":"CardComponent","kicker":null,"image":null,"lowResImage":null,"video":{"__typename":"VideoComponent","videoId":"qrghm0mc3j","webmSrc":null,"mp4Src":null,"image":null,"autoPlay":true,"aspectRatio":null,"ariaLabel":null,"buttonPosition":null,"altDescription":null},"signup":null,"pill":null,"heading":"Streamline your marketing using segments in your automations","contentHtml":null,"icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/uptime-432c635a57de434c80e1bcdef3068bd9b887f8f68910aa9eb78913b36e551a56.svg","role":"","alt":null,"stub":"segmentation/icons/uptime","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/uptime-432c635a57de434c80e1bcdef3068bd9b887f8f68910aa9eb78913b36e551a56.svg","name":"uptime.svg","type":"image/svg+xml","stub":"segmentation/icons/uptime"}},"link":null,"hidden":false}],"image":null,"video":null,"productBundleBreakdown":{"__typename":"ProductBundleComponent","kicker":null,"heading":null,"subhead":null,"contentHtml":null}},{"__typename":"TestimonialsSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOnRlc3RpbW9uaWFscw==","slug":"testimonials","component":null,"settings":{"__typename":"HtmlSettings","id":null,"className":null},"colorScheme":null,"testimonialVariant":null,"testimonials":[{"__typename":"QuoteComponent","quoteHtml":"We identified the segment in Shopify, created a discount, communicated with them in a way that was very personalized, and we saw about 30% of those people convert.","author":"Alex Dashefsky","authorTitle":"Co-founder, Airsign","brand":"Airsign","image":{"__typename":"ImageComponent","sizes":"100vw","srcSet":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/airsign-small-f06f39fb59d26009a34aafcd0909712b1dc1b3f698bb658823d0394bad544184.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/airsign-large-db6bc05287c3908f767c7e0af4be97e15070f8a897725ca95494da1aa755ac2b.png 2x","alt":"The sleek Airsign vacuum cleaner sits in a well-lit living room on red carpet, leaning against wood cabinets.","role":"","stub":"segmentation/testimonials/airsign","extension":"png","small":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/airsign-small-f06f39fb59d26009a34aafcd0909712b1dc1b3f698bb658823d0394bad544184.png","name":"airsign-small.png","type":"image/png","stub":"segmentation/testimonials/airsign"},"large":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/airsign-large-db6bc05287c3908f767c7e0af4be97e15070f8a897725ca95494da1aa755ac2b.png","name":"airsign-large.png","type":"image/png","stub":"segmentation/testimonials/airsign"},"width":0,"height":0},"logoImage":null,"link":{"__typename":"LinkComponent","text":"Read Airsign's full story","url":"/nz/blog/segmentation-airsign","name":"airsign-case-study"},"heading":null,"label":null},{"__typename":"QuoteComponent","quoteHtml":"I see a huge advantage in having all my customers together in one platform…whatever is there actually works and the trust factor for that working is really high.","author":"Roman Luyken","authorTitle":"Owner, Peppermint Products","brand":"Peppermint Products","image":{"__typename":"ImageComponent","sizes":"100vw","srcSet":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/peppermint-products-small-613aca4eac8622e66517a05ba5f1ddcc3e4730d43e726d5777fcbce112c6824a.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/peppermint-products-large-a0e8454545db9e18a9c2f743169244bc51b99375776f00bd84f535679dcdf3bb.png 2x","alt":"Two cream-colored rope hangers lay on a white textured fabric with a draped piece of apparel covering them.","role":"","stub":"segmentation/testimonials/peppermint-products","extension":"png","small":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/peppermint-products-small-613aca4eac8622e66517a05ba5f1ddcc3e4730d43e726d5777fcbce112c6824a.png","name":"peppermint-products-small.png","type":"image/png","stub":"segmentation/testimonials/peppermint-products"},"large":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/peppermint-products-large-a0e8454545db9e18a9c2f743169244bc51b99375776f00bd84f535679dcdf3bb.png","name":"peppermint-products-large.png","type":"image/png","stub":"segmentation/testimonials/peppermint-products"},"width":0,"height":0},"logoImage":null,"link":{"__typename":"LinkComponent","text":"Read Peppermint Products’ full story","url":"/nz/blog/segmentation-peppermint-case-study","name":"peppermint-products-case-study"},"heading":null,"label":null}],"cornerImages":null},{"__typename":"OutcomesSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOm91dGNvbWVzXzI=","slug":"outcomes","component":null,"settings":{"__typename":"HtmlSettings","id":null,"className":null},"colorScheme":"warm_gray","kicker":null,"heading":"Start segmenting faster","subhead":"Create segments in just two clicks with easy-to-use templates. Explore our growing collection, and discover new ways to think about your customers.","link":{"__typename":"LinkComponent","text":"Try templates","url":"https://web.archive.org/web/20230311030303/https://admin.shopify.com/customers","name":"try-templates"},"image":{"__typename":"ImageComponent","sizes":"100vw","srcSet":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/templates-en-small-8788cfcc328277103a0aaeecedab5db86e3647b9cadd2c7c7bdc312bd78afa5e.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/templates-en-large-d36c568b6192ed4e53b3a118fb573b8e0e4b2db874a1df9d67e937353a39b5de.png 2x","alt":"The editor from the customer segments section in the Shopify Admin displays templates for different segments such as engage high-value customer and convert subscribers to first-time customers. Different faces appear in circles around the editor, demonstrating the variety of people each segment represents.","role":"","stub":"segmentation/outcomes/templates-en","extension":"png","small":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/templates-en-small-8788cfcc328277103a0aaeecedab5db86e3647b9cadd2c7c7bdc312bd78afa5e.png","name":"templates-en-small.png","type":"image/png","stub":"segmentation/outcomes/templates-en"},"large":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/templates-en-large-d36c568b6192ed4e53b3a118fb573b8e0e4b2db874a1df9d67e937353a39b5de.png","name":"templates-en-large.png","type":"image/png","stub":"segmentation/outcomes/templates-en"},"width":0,"height":0},"blocks":[{"__typename":"BlockComponent","pill":null,"heading":"Connect with high-value customers","contentHtml":"Make a discount to offer groups who are likely to spend more, further increasing their customer lifetime value.","icon":null,"link":null,"hidden":false},{"__typename":"BlockComponent","pill":null,"heading":"Reconnect with repeat buyers","contentHtml":"Send email campaigns to customers who used to be highly engaged, so they discover something new and buy again.","icon":null,"link":null,"hidden":false},{"__typename":"BlockComponent","pill":null,"heading":"Convert abandoned checkouts","contentHtml":"Automate interactions for customers who saved items in a cart and didn't check out to remind them to buy.","icon":null,"link":null,"hidden":false}],"outcomesVariant":"v02","alignment":null,"video":null,"linkImage":null},{"__typename":"OutcomesSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOm91dGNvbWVzXzM=","slug":"outcomes","component":null,"settings":{"__typename":"HtmlSettings","id":null,"className":null},"colorScheme":"warm_gray","kicker":null,"heading":"Engage exactly the right customer","subhead":"Build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data.","link":null,"image":{"__typename":"ImageComponent","sizes":"100vw","srcSet":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/filters-en-small-571dd82cd1ada1f307b1aac023a9e02fbec1ab53a78a167a660391637484ceb9.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/filters-en-large-6c1463a7220597011bf49b5e67f58c6725520002f756b73ba6a9e84d847c413d.png 2x","alt":"The customer segments section in the Shopify Admin displays filters for different segments such as location, number of orders, email subscription status, and product purchased. A merchant who's African American, wearing a yellow shirt, and typing on a laptop is shown working efficiently.","role":"","stub":"segmentation/outcomes/filters-en","extension":"png","small":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/filters-en-small-571dd82cd1ada1f307b1aac023a9e02fbec1ab53a78a167a660391637484ceb9.png","name":"filters-en-small.png","type":"image/png","stub":"segmentation/outcomes/filters-en"},"large":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/filters-en-large-6c1463a7220597011bf49b5e67f58c6725520002f756b73ba6a9e84d847c413d.png","name":"filters-en-large.png","type":"image/png","stub":"segmentation/outcomes/filters-en"},"width":0,"height":0},"blocks":[{"__typename":"BlockComponent","pill":null,"heading":"Add custom attributes","contentHtml":"Group by the unique metafield data that you added to your customer profiles.","icon":null,"link":null,"hidden":false},{"__typename":"BlockComponent","pill":null,"heading":"Learn from customers’ behavior","contentHtml":"Sort by actions related to your emails like if subscribers received an email, opened it, clicked, or marked it as spam.","icon":null,"link":null,"hidden":false},{"__typename":"BlockComponent","pill":null,"heading":"Target specific locations","contentHtml":"Segment by customers in a specific country, state or province, or general location.","icon":null,"link":null,"hidden":false},{"__typename":"BlockComponent","pill":null,"heading":"Find out who's buying what","contentHtml":"Filter by purchasing behavior to understand which customers bought a specific product.","icon":null,"link":null,"hidden":false}],"outcomesVariant":"v02","alignment":"left","video":null,"linkImage":null},{"__typename":"SectionHeaderSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOnNlY3Rpb25faGVhZGVy","slug":"section_header","component":null,"settings":{"__typename":"HtmlSettings","id":null,"className":null},"colorScheme":null,"kicker":null,"heading":"Resources to segment more strategically","subhead":null,"alignment":"center"},{"__typename":"CardsSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOmNhcmRz","slug":"cards","component":null,"settings":{"__typename":"HtmlSettings","id":null,"className":null},"colorScheme":null,"heading":null,"subhead":null,"alignment":null,"contentHtml":null,"image":null,"cards":[{"__typename":"CardComponent","kicker":null,"image":null,"lowResImage":null,"video":null,"signup":null,"pill":null,"heading":"Blog","contentHtml":"Read the latest segmentation tips and tricks.","icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/legal-583cdd35ec36c2eedc20c34d34d5534e10c18bb699b36073c73e1d5bf9852caa.svg","role":"","alt":null,"stub":"segmentation/icons/legal","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/legal-583cdd35ec36c2eedc20c34d34d5534e10c18bb699b36073c73e1d5bf9852caa.svg","name":"legal.svg","type":"image/svg+xml","stub":"segmentation/icons/legal"}},"link":{"__typename":"LinkComponent","text":"Read the blog","url":"/nz/blog/customer-segmentation","name":"read-the-blog"},"hidden":false},{"__typename":"CardComponent","kicker":null,"image":null,"lowResImage":null,"video":null,"signup":null,"pill":null,"heading":"Help center","contentHtml":"Learn more about customer segmentation in Shopify.","icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/domain-f3a3432352fa5c761f988699ff2cf453acef1e4a2d2a0d1401da8555138c9709.svg","role":"","alt":null,"stub":"segmentation/icons/domain","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/domain-f3a3432352fa5c761f988699ff2cf453acef1e4a2d2a0d1401da8555138c9709.svg","name":"domain.svg","type":"image/svg+xml","stub":"segmentation/icons/domain"}},"link":{"__typename":"LinkComponent","text":"Visit the Help Center","url":"https://web.archive.org/web/20230311030303/https://help.shopify.com/en/manual/customers/customer-segmentation","name":"visit-help-center"},"hidden":false},{"__typename":"CardComponent","kicker":null,"image":null,"lowResImage":null,"video":null,"signup":null,"pill":null,"heading":"Video tutorials","contentHtml":"Watch a segmentation tutorial to get started.","icon":{"__typename":"IconComponent","src":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/read-e87fbe8bc8fd331431526e94ac16c79bbf0a929bf313ad00c77de3a112d0045f.svg","role":"","alt":null,"stub":"segmentation/icons/read","extension":"svg","file":{"__typename":"ImageFile","cdnUrl":"https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/read-e87fbe8bc8fd331431526e94ac16c79bbf0a929bf313ad00c77de3a112d0045f.svg","name":"read.svg","type":"image/svg+xml","stub":"segmentation/icons/read"}},"link":{"__typename":"LinkComponent","text":"Visit Shopify Learn","url":"https://web.archive.org/web/20230311030303/https://www.shopify.com/learn/search?query=customer%2Bsegmentation","name":"visit-shopify-learn"},"hidden":false}],"button":null,"link":null,"linkSize":null},{"__typename":"ConversionSection","id":"cGFnZTpjR0ZuWlRvMk9UcGxiaTFPV2c9PTplbi1OWjpzZWN0aW9uOmNvbnZlcnNpb24=","slug":"conversion","component":null,"settings":{"__typename":"HtmlSettings","id":null,"className":null},"conversionVariant":null,"colorScheme":"light","kicker":null,"heading":"Make your data work harder and your marketing smarter with customer segmentation.","subhead":null,"cta":{"__typename":"CtaComponent","ctaVariant":"custom","buttonPrimary":{"__typename":"CtaButtonComponent","video":null,"text":"Build segments","url":"https://web.archive.org/web/20230311030303/https://admin.shopify.com/customers","name":"build-segments-conversion"},"buttonSecondary":null,"ctaDisclaimer":null,"ctaEmail":null}}]},"url":"https://web.archive.org/web/20230311030303/http://rails-node-ssr.brochure2-production.svc.cluster.local/nz/segmentation","canonicalUrl":"https://web.archive.org/web/20230311030303/https://www.shopify.com/nz/segmentation","rootDomain":"shopify.com","cookies":{},"showDevToolbar":false,"experimentVariationId":null,"pageHasExperiments":false,"cfCountryCode":"US","ipCountryCode":"US","geoCountryCode":"","ipRegionCode":"CA","site":{"domain":"www.shopify.co.nz","countryCode":"NZ","googleVerificationCodes":["715P8EXxsEkPFZ8icBb85QKqHRz6smCfGgyUx9Cu1iY","pjMpZ7ShZofuuhHrIzWOqSl6YJOqFJLYVopMfUUMRt0","8UTkx10YwhKX4EslvqeHHr5p9FFZiZksDW6ZntJzbMA"],"hreflang":"en-NZ","locale":"en-NZ","baseEnDomain":true,"hardwareStoreUrl":"https://web.archive.org/web/20230311030303/https://hardware.shopify.co.nz","pathPrefix":"nz","countryCurrencyCode":"NZD","features":["blog","editions","facebook_instagram","google_pay","google","lite_plan","starter_plan","paypal","plus","localized_help_center","payments_online","payments_swipe","pos","pos_retail","sitemap_blog","sitemap_enterprise","sitemap_tools","split_rate","support_24_7","shop","google_buy","global_page_title"]},"regions":[{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/au/segmentation","hreflang":"en-AU","label":"Australia","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/be-en/segmentation","hreflang":"en-BE","label":"Belgium","lang":"en","base":false,"selector":false,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/be-fr/segmentation","hreflang":"fr-BE","label":"Belgium","lang":"fr","base":false,"selector":false,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/be/segmentation","hreflang":"nl-BE","label":"Belgium","lang":"nl","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/be-de/segmentation","hreflang":"de-BE","label":"Belgium","lang":"de","base":false,"selector":false,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/br/segmentation","hreflang":"pt","label":"Brasil","lang":"pt","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/ca/segmentation","hreflang":"en-CA","label":"Canada (English)","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/ca-fr/segmentation","hreflang":"fr-CA","label":"Canada (Français)","lang":"fr","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/co/segmentation","hreflang":"es-CO","label":"Colombia","lang":"es","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/dk/segmentation","hreflang":"da","label":"Danmark","lang":"da","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/dk-en/segmentation","hreflang":"en-DK","label":"Denmark","lang":"en","base":false,"selector":false,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/de/segmentation","hreflang":"de","label":"Deutschland","lang":"de","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/es-es/segmentation","hreflang":"es-ES","label":"España","lang":"es","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/es/segmentation","hreflang":"es","label":"Español (Intl.)","lang":"es","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/fr/segmentation","hreflang":"fr","label":"France","lang":"fr","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/hk-en/segmentation","hreflang":"en-HK","label":"Hong Kong SAR","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/in/segmentation","hreflang":"en-IN","label":"India","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/id/segmentation","hreflang":"en-ID","label":"Indonesia","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/ie/segmentation","hreflang":"en-IE","label":"Ireland","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/it/segmentation","hreflang":"it","label":"Italia","lang":"it","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/my/segmentation","hreflang":"en-MY","label":"Malaysia","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/mx/segmentation","hreflang":"es-MX","label":"México","lang":"es","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/nl/segmentation","hreflang":"nl","label":"Nederland","lang":"nl","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/nz/segmentation","hreflang":"en-NZ","label":"New Zealand","lang":"en","base":false,"selector":true,"isActive":true},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/ng/segmentation","hreflang":"en-NG","label":"Nigeria","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/no-en/segmentation","hreflang":"en-NO","label":"Norway (English)","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/ph/segmentation","hreflang":"en-PH","label":"Philippines","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/sg/segmentation","hreflang":"en-SG","label":"Singapore","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/za/segmentation","hreflang":"en-ZA","label":"South Africa","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/se/segmentation","hreflang":"sv","label":"Sverige","lang":"sv","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/segmentation","hreflang":"en","label":"USA","lang":"en","base":true,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/uk/segmentation","hreflang":"en-GB","label":"United Kingdom","lang":"en","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/vn/segmentation","hreflang":"vi","label":"Việt Nam","lang":"vi","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.cn/segmentation","hreflang":"zh-Hans-CN","label":"中国","lang":"zh-Hans-CN","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/hk/segmentation","hreflang":"zh-Hant-HK","label":"中國香港特別行政區","lang":"zh-Hant","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/tw/segmentation","hreflang":"zh-Hant-TW","label":"台灣","lang":"zh-Hant","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/jp/segmentation","hreflang":"ja-JP","label":"日本","lang":"ja","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/zh/segmentation","hreflang":"zh-Hans","label":"简体中文","lang":"zh-Hans","base":false,"selector":true,"isActive":false},{"domain":"www.shopify.co.nz","href":"https://web.archive.org/web/20230311030303/https://www.shopify.com/kr/segmentation","hreflang":"ko","label":"대한민국","lang":"ko","base":false,"selector":true,"isActive":false}],"metadata":{"pageCategory":"Market","pageGroup":"product","pagePath":"/segmentation"},"enPath":"/segmentation","handle":"segmentation"},"root":null},"actionData":null,"errors":null},"future":{"unstable_cssModules":false,"unstable_cssSideEffectImports":false,"unstable_dev":{"port":8002,"devServerPort":8002,"appServerPort":3000},"unstable_vanillaExtract":false,"v2_errorBoundary":false,"v2_meta":true,"v2_routeConvention":false}};</script><script type="module" async="">import "https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure2/production/manifest-42DDFA9C.js"; import * as route0 from "https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure2/production/root-76YY5XI5.js"; import "https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure2/production/manifest-42DDFA9C.js"; import * as route1 from "https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure2/production/routes/($locale)/segmentation-446COTKJ.js"; window.__remixRouteModules = {"root":route0,"routes/($locale)/segmentation":route1}; import("https://web.archive.org/web/20230311030303/https://cdn.shopify.com/shopifycloud/brochure2/production/entry.client-PRTT6PVR.js");</script></body></html>