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Brand Tracking & Brand Measurement | GWI

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target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/icon_joystick.svg" alt="icon_joystick" loading="lazy"> <p style="width: 100%"><span class="li-title">Gaming </span></p> </a> <!-- Second level dropdown (if applicable) --> </li> <li class=""> <a href="https://www.gwi.com/industries/media" target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/tv-retro.svg" alt="tv-retro" loading="lazy"> <p style="width: 100%"><span class="li-title">Media </span></p> </a> <!-- Second level dropdown (if applicable) --> </li> <li class=""> <a href="https://www.gwi.com/industries/retail" target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/shopping-bag-line.svg" alt="shopping-bag-line" loading="lazy"> <p style="width: 100%"><span class="li-title">Retail </span></p> </a> <!-- Second level dropdown (if applicable) --> </li> <li class=""> <a href="https://www.gwi.com/industries/sports" target="_self"> <img class="icon" src="https://www.gwi.com/hubfs/icon_basketball.svg" 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document.querySelectorAll('.lists-container')[1].style.borderBottomRightRadius = '0px'; }); document.querySelector('.sub-dropdown').addEventListener('mouseleave', function() { document.querySelectorAll('.lists-container')[1].style.borderBottomRightRadius = '16px'; }); </script></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div> </div> <!-- End partial --></div> <main id="body-content" class="body-container-wrapper"> <div class="container-fluid body-wrapper"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1721129691344" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="hero-module widget_1721129691344 "> <div class="page-center"> <div class="grid-wrapper inner-wrapper"> <div class="grid-item grid-column-6 grid-column-lg-12 align-center justify-start"> <div class="content"> <h1><span>Brand tracking and analysis</span></h1> <p><span>Get a high-definition picture of what consumers really think of your brand and where it sits in the market. GWI brand tracking and measurement delivers actionable insights to guide your decision-making and optimize your strategy for success.</span></p> <div class="btn-wrapper"> <a href="#contact" class="btn btn-neon-green">Let’s chat</a> </div> </div> </div> <div class="grid-item grid-column-6 grid-column-lg-12 align-center justify-end"> <div class="image"> <img fetchpriority="high" rel="preload" src="https://www.gwi.com/hs-fs/hubfs/Brand-tracking-header-image-man-charts%20copy.webp?width=601&amp;height=492&amp;name=Brand-tracking-header-image-man-charts%20copy.webp" alt="Brand-tracking-header-image-man-charts copy" loading="eager" width="601" height="492" style="max-width: 100%; height: auto;" srcset="https://www.gwi.com/hs-fs/hubfs/Brand-tracking-header-image-man-charts%20copy.webp?width=301&amp;height=246&amp;name=Brand-tracking-header-image-man-charts%20copy.webp 301w, https://www.gwi.com/hs-fs/hubfs/Brand-tracking-header-image-man-charts%20copy.webp?width=601&amp;height=492&amp;name=Brand-tracking-header-image-man-charts%20copy.webp 601w, https://www.gwi.com/hs-fs/hubfs/Brand-tracking-header-image-man-charts%20copy.webp?width=902&amp;height=738&amp;name=Brand-tracking-header-image-man-charts%20copy.webp 902w, https://www.gwi.com/hs-fs/hubfs/Brand-tracking-header-image-man-charts%20copy.webp?width=1202&amp;height=984&amp;name=Brand-tracking-header-image-man-charts%20copy.webp 1202w, https://www.gwi.com/hs-fs/hubfs/Brand-tracking-header-image-man-charts%20copy.webp?width=1503&amp;height=1230&amp;name=Brand-tracking-header-image-man-charts%20copy.webp 1503w, https://www.gwi.com/hs-fs/hubfs/Brand-tracking-header-image-man-charts%20copy.webp?width=1803&amp;height=1476&amp;name=Brand-tracking-header-image-man-charts%20copy.webp 1803w" sizes="(max-width: 601px) 100vw, 601px"> </div> </div> </div> </div> </div> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1723619586799" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="content-image-module widget_1723619586799 "> <div class="page-center nomral"> <div class="grid-wrapper inner-wrapper reverse"> <div class="grid-item grid-column-6 grid-column-lg-12 align-start justify-start"> <div class="content"> <h2><span>See how your brand measures up</span></h2> <p><span>Lacking reliable data on how your brand’s perceived? Brand tracking and analysis gives you the insights you need to understand how your brand stacks up against competitors and whether you’re hitting the mark with your target audience. In a fluid, highly competitive market, it’s your secret weapon for unlocking the facts and strategic insights you need to make evidence-based decisions.&nbsp;</span></p> </div> </div> <div class="grid-item grid-column-6 grid-column-lg-12 align-center justify-start"> <div class="image"> <img src="https://www.gwi.com/hs-fs/hubfs/brand-measuring-image-woman-chart%20copy.webp?width=539&amp;height=352&amp;name=brand-measuring-image-woman-chart%20copy.webp" alt="brand-measuring-image-woman-chart copy" loading="lazy" width="539" height="352" style="max-width: 100%; height: auto;" srcset="https://www.gwi.com/hs-fs/hubfs/brand-measuring-image-woman-chart%20copy.webp?width=270&amp;height=176&amp;name=brand-measuring-image-woman-chart%20copy.webp 270w, https://www.gwi.com/hs-fs/hubfs/brand-measuring-image-woman-chart%20copy.webp?width=539&amp;height=352&amp;name=brand-measuring-image-woman-chart%20copy.webp 539w, https://www.gwi.com/hs-fs/hubfs/brand-measuring-image-woman-chart%20copy.webp?width=809&amp;height=528&amp;name=brand-measuring-image-woman-chart%20copy.webp 809w, https://www.gwi.com/hs-fs/hubfs/brand-measuring-image-woman-chart%20copy.webp?width=1078&amp;height=704&amp;name=brand-measuring-image-woman-chart%20copy.webp 1078w, https://www.gwi.com/hs-fs/hubfs/brand-measuring-image-woman-chart%20copy.webp?width=1348&amp;height=880&amp;name=brand-measuring-image-woman-chart%20copy.webp 1348w, https://www.gwi.com/hs-fs/hubfs/brand-measuring-image-woman-chart%20copy.webp?width=1617&amp;height=1056&amp;name=brand-measuring-image-woman-chart%20copy.webp 1617w" sizes="(max-width: 539px) 100vw, 539px"> </div> </div> </div> </div> </div> <style> .widget_1723619586799.content-image-module{ background-color:var(--color-); padding-top:10.0rem; padding-bottom:10.0rem; } .widget_1723619586799.content-image-module .content{ } .widget_1723619586799.content-image-module .image{ } @media (max-width: 992px){ .widget_1723619586799.content-image-module .content{ max-width:100%; } .widget_1723619586799.content-image-module{ padding-top:5.0rem; padding-bottom:5.0rem; } } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1724756874633" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content-analyst-list-module widget_1724756874633 "> <div class="page-center"> <div class="grid-wrapper inner-wrapper"> <div class="grid-item grid-column-12"> <div class="content justify-start"> <div class="text-1"> <h2 style="text-align: center;"><span>Our approach to brand tracking</span></h2> </div> <div class="text-2"> <p><span>Brand tracking empowers you to manage your brand more effectively. Here’s how our approach arms you with vital information, insights, and strategic recommendations.</span></p> </div> </div> </div> <div class="grid-item grid-column-12 box-list-wrapper"> <div class="box-list grid-wrapper justify-start"> <div class="grid-item grid-column-3 grid-column-lg-6 grid-column-md-12 box "> <div class="box-content align-"> <div class="box-header"> <div class="image-left"> <img src="https://www.gwi.com/hubfs/Website/Icons/Measure%20ruler.svg" alt="Brand tracking icon 1" loading="lazy" width="129" height="75"> </div> <div class="content-right"> </div> </div> <h3>We measure your brand presence</h3> <p>From unprompted recall to prompted recall, from brand salience to logo recognition, you’ll understand how effective your marketing has been to date, and how well your brand holds up against the competition.</p> </div> </div> <div class="grid-item grid-column-3 grid-column-lg-6 grid-column-md-12 box "> <div class="box-content align-"> <div class="box-header"> <div class="image-left"> <img src="https://www.gwi.com/hubfs/Website/Icons/Continue%20business%20journey.svg" alt="Brand tracking icon 2" loading="lazy" width="78" height="75"> </div> <div class="content-right"> </div> </div> <h3>We track your KPIs and funnel metrics</h3> <p>We’ll help you map out the right KPIs and visualize them in a brand funnel. This will give you a clear overview of performance, flag risks, highlight opportunities, and help you decide where to focus your investment.</p> </div> </div> <div class="grid-item grid-column-3 grid-column-lg-6 grid-column-md-12 box "> <div class="box-content align-"> <div class="box-header"> <div class="image-left"> <img src="https://www.gwi.com/hubfs/Website/Icons/Data%20charts.svg" alt="Brand tracking icon 3" loading="lazy" width="75" height="75"> </div> <div class="content-right"> </div> </div> <h3>We go deep into the details</h3> <p>Every interaction someone has with your brand will shape their perception of it - and we can measure this against key dimensions like identity, personality, and behaviors. Our machine-learning team will dive into all the data we uncover.</p> </div> </div> <div class="grid-item grid-column-3 grid-column-lg-6 grid-column-md-12 box "> <div class="box-content align-"> <div class="box-header"> <div class="image-left"> <img src="https://www.gwi.com/hubfs/Website/Icons/Money%20cash.svg" alt="Brand tracking icon 4" loading="lazy" width="96" height="75"> </div> <div class="content-right"> </div> </div> <h3>We help you track your ROI</h3> <p>Understanding how audiences have experienced your brand gives you a clear overview of your brand's reach and the impact of exposure against perception, information you can use to track performance and optimize ROI.</p> </div> </div> </div> </div> </div> </div> </div> <style> .widget_1724756874633.content-analyst-list-module{ background-color:var(--color-); padding-top:10.0rem; padding-bottom:10.0rem; } .widget_1724756874633.content-analyst-list-module .content .text-1{ } .widget_1724756874633.content-analyst-list-module .content .text-2{ max-width:70.6rem; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1721159679100" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="track-list-module widget_1721159679100 "> <div class="page-center"> <div class="grid-wrapper inner-wrapper"> <div class="grid-item grid-column-12 justify-center"> <div class="content"> <h2 style="text-align: center;"><span>Why track your brand with GWI?</span></h2> <p style="text-align: center;"><span>Many organizations offer some sort of brand tracking and measurement service, so why choose GWI? Glad you asked.</span></p> </div> </div> <div class="grid-item grid-column-12"> <div class="box-list grid-wrapper"> <div class="grid-item grid-column-12 box"> <div class="box-content alignment-center"> <div class="icon"> <img src="https://www.gwi.com/hubfs/Website/Icons/Group-1.svg" alt="" loading="lazy" width="34" height="34" style="max-width: 100%; height: auto;"> </div> <div class="content-inside"> <p><span>Our <strong>detailed brand effectiveness data</strong> - delivered quickly, efficiently, and in a familiar format - means you can answer highly-specific brand questions.</span></p> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content alignment-center"> <div class="icon"> <img src="https://www.gwi.com/hubfs/Website/Icons/Group-2.svg" alt="Group-2" loading="lazy" width="40" height="40" style="max-width: 100%; height: auto;"> </div> <div class="content-inside"> <p><span>With GWI, you can <strong>pair your brand tracker with qualitative, social listening insights</strong> to paint a more cohesive picture.</span></p> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content alignment-center"> <div class="icon"> <img src="https://www.gwi.com/hubfs/Website/Icons/Group-4.svg" alt="Group-4" loading="lazy" width="40" height="40" style="max-width: 100%; height: auto;"> </div> <div class="content-inside"> <p><span>Our <strong>recontact methodology is your secret weapon</strong>, explore who isn't converting through the funnel, inform your creative strategy and collab with your agency partners.</span></p> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content alignment-center"> <div class="icon"> <img src="https://www.gwi.com/hubfs/Website/Icons/Group-3.svg" alt="Group-3" loading="lazy" width="40" height="40" style="max-width: 100%; height: auto;"> </div> <div class="content-inside"> <p><span>Leaders need campaign measurement insights to check they’re investing in the right places. Our <strong>post-campaign brand tracking</strong> shows what worked - and what didn’t.</span></p> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content alignment-center"> <div class="icon"> <img src="https://www.gwi.com/hubfs/Website/Icons/Group.svg" alt="Group" loading="lazy" width="40" height="40" style="max-width: 100%; height: auto;"> </div> <div class="content-inside"> <p><span>To help you find the story in the data, make the right decisions, and improve brand performance, we'll create <strong>bespoke reports, whitepapers, and one-pagers</strong> for you and your teams.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <style> .widget_1721159679100.track-list-module{ background-color:var(--color-grey); padding-top:10.0rem; padding-bottom:10.0rem; } .widget_1721159679100.track-list-module .content{ max-width:77.0rem; } .widget_1721159679100.track-list-module .box-list{ max-width:120.0rem; margin-left:auto; margin-right:auto; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1721140593095" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="content-image-module widget_1721140593095 "> <div class="page-center nomral"> <div class="grid-wrapper inner-wrapper"> <div class="grid-item grid-column-6 grid-column-lg-12 align-start justify-start"> <div class="content"> <div><span><img src="https://www.gwi.com/hubfs/Website/Icons/%E2%80%9C.svg" width="63" height="45" loading="lazy" alt="“" style="height: auto; max-width: 100%; width: 63px;"></span></div> <p class="h2"><span>After four years working together, we’re still GWI’s biggest advocates.</span></p> <p class="h4"><span>ONE Championship</span></p> <p><span>ONE Championship - the world's largest martial arts organization - teamed up with GWI to help win over fight fans. Combining custom brand tracking with on-demand data, ONE increased US viewers by 46% in just 6 months.</span></p> <div class="btn-wrapper"> <a href="https://www.gwi.com/one-championship" class="btn btn-pink">Get the full story</a> <a href="https://www.gwi.com/case-studies" class="btn btn-white">See all case studies</a> </div> </div> </div> <div class="grid-item grid-column-6 grid-column-lg-12 align-center justify-end"> <div class="image"> <img src="https://www.gwi.com/hs-fs/hubfs/Website/Images/Group%203255.png?width=380&amp;height=514&amp;name=Group%203255.png" alt="Group 3255" loading="lazy" width="380" height="514" style="max-width: 100%; height: auto;" srcset="https://www.gwi.com/hs-fs/hubfs/Website/Images/Group%203255.png?width=190&amp;height=257&amp;name=Group%203255.png 190w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Group%203255.png?width=380&amp;height=514&amp;name=Group%203255.png 380w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Group%203255.png?width=570&amp;height=771&amp;name=Group%203255.png 570w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Group%203255.png?width=760&amp;height=1028&amp;name=Group%203255.png 760w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Group%203255.png?width=950&amp;height=1285&amp;name=Group%203255.png 950w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Group%203255.png?width=1140&amp;height=1542&amp;name=Group%203255.png 1140w" sizes="(max-width: 380px) 100vw, 380px"> </div> </div> </div> </div> </div> <style> .widget_1721140593095.content-image-module{ background-color:var(--color-); padding-top:10.0rem; padding-bottom:10.0rem; } .widget_1721140593095.content-image-module .content{ max-width:51.7rem; } .widget_1721140593095.content-image-module .image{ } @media (max-width: 992px){ .widget_1721140593095.content-image-module .content{ max-width:100%; } .widget_1721140593095.content-image-module{ padding-top:5.0rem; padding-bottom:5.0rem; } } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1721141258680" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="g2-reviews-module widget_1721141258680 border-top"> <div class="page-center default"> <div class="inner-wrapper"> <div class="content-wrapper"> <div class="content"> <h2 style="text-align: center;"><strong>Hear from some of our fans</strong></h2> </div> </div> <div class="icons-wrapper"> <div class="icons"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%201.svg" alt="Group 1" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%203.svg" alt="Group 3" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%202.svg" alt="Group 2" loading="lazy" width="93" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%2010.svg" alt="Group 10" loading="lazy" width="93" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%2012.svg" alt="Group 12" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%203181.svg" alt="Group 3181" loading="lazy" width="90" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%2013.svg" alt="Group 13" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%205.svg" alt="Group 5" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%206.svg" alt="Group 6" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%203182.svg" alt="Group 3182" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> <img src="https://www.gwi.com/hubfs/Website/G2%20Reviews%20Icons/Group%203183.svg" alt="Group 3183" loading="lazy" width="94" height="105" style="max-width: 100%; height: auto;"> </div> <div class="content-below"> <p style="text-align: center;"><span>See what our customers really think and how we can help your business.</span></p> </div> <div class="cta"> <a href="https://www.g2.com/products/gwi/reviews" class="btn btn-white" target="_blank">Read reviews on G2</a> </div> </div> </div> </div> </div> <style> .widget_1721141258680.g2-reviews-module{ background-color:var(--color-); padding-top:10.0rem; padding-bottom:10.0rem; } @media (max-width: 768px) { .widget_1721141258680.g2-reviews-module { padding-top:5.0rem; padding-bottom:5.0rem; } } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1721160936502" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="accordion-module widget_1721160936502 "> <div class="page-center"> <div class="grid-wrapper inner-wrapper"> <div class="grid-item grid-column-12 justify-start"> <div class="content"> <h2 style="text-align: left;"><span>Got questions? We’ve got answers.</span></h2> </div> </div> <div class="grid-item grid-column-12"> <div class="box-list grid-wrapper"> <div class="grid-item grid-column-12 box"> <div class="box-content"> <div class="title"> <h3 class="p"> What is brand tracking? <span class="cevron"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 16 16" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.9519 6.42091C11.8543 6.16636 11.6235 6 11.3684 6H4.63163C4.37648 6 4.14575 6.16636 4.04806 6.42091C3.95038 6.67545 4.00428 6.96909 4.18532 7.16364L7.55369 10.8C7.67664 10.9336 7.83832 11 8 11C8.16168 11 8.32336 10.9336 8.44631 10.8L11.8147 7.16364C11.9957 6.96909 12.0496 6.67545 11.9519 6.42091Z" fill="#191530" /> </svg> </span> </h3> </div> <div class="content-inside"> <p>Brand tracking and brand measurement involve systematically monitoring and assessing a brand's performance over a certain period, or in a single moment in time. This helps businesses understand how their brand is perceived, its effectiveness in the market, and what could be improved.</p> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content"> <div class="title"> <h3 class="p"> Why is brand health tracking important? <span class="cevron"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 16 16" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.9519 6.42091C11.8543 6.16636 11.6235 6 11.3684 6H4.63163C4.37648 6 4.14575 6.16636 4.04806 6.42091C3.95038 6.67545 4.00428 6.96909 4.18532 7.16364L7.55369 10.8C7.67664 10.9336 7.83832 11 8 11C8.16168 11 8.32336 10.9336 8.44631 10.8L11.8147 7.16364C11.9957 6.96909 12.0496 6.67545 11.9519 6.42091Z" fill="#191530" /> </svg> </span> </h3> </div> <div class="content-inside"> <p>It helps identify potential issues and guides strategic decision-making. Getting the facts on consumer perception, brand loyalty, and more, means you can make evidence-based decisions to enhance your brand equity and market positioning.</p> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content"> <div class="title"> <h3 class="p"> What is your brand tracking process? <span class="cevron"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 16 16" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.9519 6.42091C11.8543 6.16636 11.6235 6 11.3684 6H4.63163C4.37648 6 4.14575 6.16636 4.04806 6.42091C3.95038 6.67545 4.00428 6.96909 4.18532 7.16364L7.55369 10.8C7.67664 10.9336 7.83832 11 8 11C8.16168 11 8.32336 10.9336 8.44631 10.8L11.8147 7.16364C11.9957 6.96909 12.0496 6.67545 11.9519 6.42091Z" fill="#191530" /> </svg> </span> </h3> </div> <div class="content-inside"> <p><span>Our powerful 3 step process reveals exactly how consumers perceive your brand and how you stack up against your competitors.<br></span></p> <ol> <li><strong>Scope</strong><br>We work with you to design a custom research program that explores every element of your brand performance, alongside your competitors.<br><br></li> <li><strong>Analysis
</strong><br><span>Our experts will advise you on the ideal analytics to support your strategic brand decisions, from identifying the critical metrics that drive performance, to identifying who is falling out of your brand funnel and how to re-engage them.</span><br><br></li> <li><strong>Reporting</strong><br>Our reporting is designed to meet your needs, from C-level brand insight reports that combine deep analysis and clear recommendations, to dashboards offering immediate access to key performance indicators.</li> </ol> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content"> <div class="title"> <h3 class="p"> How can I understand awareness and consideration of my brand, especially compared to my competitors? <span class="cevron"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 16 16" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.9519 6.42091C11.8543 6.16636 11.6235 6 11.3684 6H4.63163C4.37648 6 4.14575 6.16636 4.04806 6.42091C3.95038 6.67545 4.00428 6.96909 4.18532 7.16364L7.55369 10.8C7.67664 10.9336 7.83832 11 8 11C8.16168 11 8.32336 10.9336 8.44631 10.8L11.8147 7.16364C11.9957 6.96909 12.0496 6.67545 11.9519 6.42091Z" fill="#191530" /> </svg> </span> </h3> </div> <div class="content-inside"> <p>Our brand tracking studies look into brand funnel metrics, which give you a clear view of awareness and consideration. And in order to compare your brand to your competitors, every brand tracker we develop measures various other players against the same metrics to create a benchmark and provide an industry-wide view.</p> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content"> <div class="title"> <h3 class="p"> How can I find out what my brand’s strengths and weaknesses are? <span class="cevron"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 16 16" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.9519 6.42091C11.8543 6.16636 11.6235 6 11.3684 6H4.63163C4.37648 6 4.14575 6.16636 4.04806 6.42091C3.95038 6.67545 4.00428 6.96909 4.18532 7.16364L7.55369 10.8C7.67664 10.9336 7.83832 11 8 11C8.16168 11 8.32336 10.9336 8.44631 10.8L11.8147 7.16364C11.9957 6.96909 12.0496 6.67545 11.9519 6.42091Z" fill="#191530" /> </svg> </span> </h3> </div> <div class="content-inside"> <p>We can invite survey respondents to describe your brand, and other brands in your category, or give them a list of attributes to associate with them. That’ll give you a sense of what positive (or negative) sentiments are associated with each.</p> </div> </div> </div> <div class="grid-item grid-column-12 box"> <div class="box-content"> <div class="title"> <h3 class="p"> How can I best engage with my target consumer? <span class="cevron"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 16 16" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.9519 6.42091C11.8543 6.16636 11.6235 6 11.3684 6H4.63163C4.37648 6 4.14575 6.16636 4.04806 6.42091C3.95038 6.67545 4.00428 6.96909 4.18532 7.16364L7.55369 10.8C7.67664 10.9336 7.83832 11 8 11C8.16168 11 8.32336 10.9336 8.44631 10.8L11.8147 7.16364C11.9957 6.96909 12.0496 6.67545 11.9519 6.42091Z" fill="#191530" /> </svg> </span> </h3> </div> <div class="content-inside"> <p>Our brand tracking studies connect to our Core data sets, which means you can analyze your findings against 57K existing profiling points. Ultimately, that helps us identify those who are falling out of the funnel - for example, if a brand has high awareness but low conversion, we can create an audience of those who are aware of that brand, but not considering it, then profile them against Core respondents. That data is a goldmine for steering marketing strategies - making it infinitely easier to connect with your target consumer.&nbsp;</p> </div> </div> </div> </div> </div> </div> </div> </div> <style> .widget_1721160936502.accordion-module{ background-color:var(--color-); padding-top:10.0rem; padding-bottom:10.0rem; } .widget_1721160936502.accordion-module .content{ } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1721305622826" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="resources-module widget_1721305622826 "> <div class="page-center"> <div class="grid-wrapper inner-wrapper"> <div class="grid-item grid-column-12 justify-start"> <div class="content"> <h2><span>Help yourself to our free<br>brand tracking resources</span></h2> <p><span>Packed with all the latest insights marketers need to know. You’re welcome.</span></p> </div> </div> <div class="grid-item grid-column-12"> <div class="box-list grid-wrapper"> <div class="grid-item grid-column-4 grid-column-lg-6 grid-column-md-12 box"> <div class="box-content"> <a href="https://blog.gwi.com/marketing/brand-health/"> <div class="icon"> <img src="https://www.gwi.com/hs-fs/hubfs/Website/Images/Man-arm-how-to-track-brand%20-health.png?width=218&amp;height=213&amp;name=Man-arm-how-to-track-brand%20-health.png" alt="Man-arm-how-to-track-brand -health" loading="lazy" width="218" height="213" srcset="https://www.gwi.com/hs-fs/hubfs/Website/Images/Man-arm-how-to-track-brand%20-health.png?width=109&amp;height=107&amp;name=Man-arm-how-to-track-brand%20-health.png 109w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Man-arm-how-to-track-brand%20-health.png?width=218&amp;height=213&amp;name=Man-arm-how-to-track-brand%20-health.png 218w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Man-arm-how-to-track-brand%20-health.png?width=327&amp;height=320&amp;name=Man-arm-how-to-track-brand%20-health.png 327w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Man-arm-how-to-track-brand%20-health.png?width=436&amp;height=426&amp;name=Man-arm-how-to-track-brand%20-health.png 436w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Man-arm-how-to-track-brand%20-health.png?width=545&amp;height=533&amp;name=Man-arm-how-to-track-brand%20-health.png 545w, https://www.gwi.com/hs-fs/hubfs/Website/Images/Man-arm-how-to-track-brand%20-health.png?width=654&amp;height=639&amp;name=Man-arm-how-to-track-brand%20-health.png 654w" sizes="(max-width: 218px) 100vw, 218px"> </div> <p class="h6"> Blog </p> <h3 class="h4"> How to track brand health </h3> <span class="btn-arrow">Dive in</span> </a> </div> </div> <div class="grid-item grid-column-4 grid-column-lg-6 grid-column-md-12 box"> <div class="box-content"> <a href="https://www.gwi.com/one-championship"> <div class="icon"> <img src="https://www.gwi.com/hubfs/Website/Images/ONE-championship-logo-case-study.svg" alt="ONE-championship-logo-case-study" loading="lazy" width="137" height="86"> </div> <p class="h6"> Case study </p> <h3 class="h4"> ONE Championship </h3> <span class="btn-arrow">Read more</span> </a> </div> </div> <div class="grid-item grid-column-4 grid-column-lg-6 grid-column-md-12 box"> <div class="box-content"> <a href="https://www.gwi.com/webinars/tracking-brand-health"> <div class="icon"> <img src="https://www.gwi.com/hs-fs/hubfs/Website/Images/ROI-of-GWI-brand-health-stethoscope.png?width=185&amp;height=184&amp;name=ROI-of-GWI-brand-health-stethoscope.png" alt="ROI-of-GWI-brand-health-stethoscope" loading="lazy" width="185" height="184" srcset="https://www.gwi.com/hs-fs/hubfs/Website/Images/ROI-of-GWI-brand-health-stethoscope.png?width=93&amp;height=92&amp;name=ROI-of-GWI-brand-health-stethoscope.png 93w, https://www.gwi.com/hs-fs/hubfs/Website/Images/ROI-of-GWI-brand-health-stethoscope.png?width=185&amp;height=184&amp;name=ROI-of-GWI-brand-health-stethoscope.png 185w, https://www.gwi.com/hs-fs/hubfs/Website/Images/ROI-of-GWI-brand-health-stethoscope.png?width=278&amp;height=276&amp;name=ROI-of-GWI-brand-health-stethoscope.png 278w, https://www.gwi.com/hs-fs/hubfs/Website/Images/ROI-of-GWI-brand-health-stethoscope.png?width=370&amp;height=368&amp;name=ROI-of-GWI-brand-health-stethoscope.png 370w, https://www.gwi.com/hs-fs/hubfs/Website/Images/ROI-of-GWI-brand-health-stethoscope.png?width=463&amp;height=460&amp;name=ROI-of-GWI-brand-health-stethoscope.png 463w, https://www.gwi.com/hs-fs/hubfs/Website/Images/ROI-of-GWI-brand-health-stethoscope.png?width=555&amp;height=552&amp;name=ROI-of-GWI-brand-health-stethoscope.png 555w" sizes="(max-width: 185px) 100vw, 185px"> </div> <p class="h6"> Webinar </p> <h3 class="h4"> ROI of GWI: Brand health </h3> <span class="btn-arrow">Watch now</span> </a> </div> </div> </div> </div> </div> </div> </div> <style> .widget_1721305622826.resources-module{ background-color:var(--color-); padding-top:10.0rem; padding-bottom:10.0rem; } .widget_1721305622826.resources-module .content{ } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1721292536366" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content-form-module widget_1721292536366 " id="contact"> <div class="page-center"> <div class="grid-wrapper inner-wrapper"> <div class="grid-item grid-column-6 grid-column-lg-12 align-start justify-start"> <div class="content"> <p style="font-size: 16px;"><strong>Like what you see? Have a chat with our experts</strong></p> <h2><span>Start tracking your brand with GWI today</span></h2> <ul> <li><span>See how customers perceive your brand</span></li> <li><span>Track brand sentiment and monitor any shifts in perception</span></li> <li><span>Check how your brand compares to your competitors</span></li> <li><span>Say goodbye to outdated or incomplete consumer data</span></li> </ul> <p>&nbsp;</p> <img src="https://www.gwi.com/hs-fs/hubfs/Book%20a%20demo-1.png?width=538&amp;height=333&amp;name=Book%20a%20demo-1.png" width="538" height="333" loading="lazy" alt="Book a demo-1" style="height: auto; max-width: 100%; width: 538px;" srcset="https://www.gwi.com/hs-fs/hubfs/Book%20a%20demo-1.png?width=269&amp;height=167&amp;name=Book%20a%20demo-1.png 269w, https://www.gwi.com/hs-fs/hubfs/Book%20a%20demo-1.png?width=538&amp;height=333&amp;name=Book%20a%20demo-1.png 538w, https://www.gwi.com/hs-fs/hubfs/Book%20a%20demo-1.png?width=807&amp;height=500&amp;name=Book%20a%20demo-1.png 807w, https://www.gwi.com/hs-fs/hubfs/Book%20a%20demo-1.png?width=1076&amp;height=666&amp;name=Book%20a%20demo-1.png 1076w, https://www.gwi.com/hs-fs/hubfs/Book%20a%20demo-1.png?width=1345&amp;height=833&amp;name=Book%20a%20demo-1.png 1345w, https://www.gwi.com/hs-fs/hubfs/Book%20a%20demo-1.png?width=1614&amp;height=999&amp;name=Book%20a%20demo-1.png 1614w" sizes="(max-width: 538px) 100vw, 538px"> <p>&nbsp;</p> </div> </div> <div class="grid-item formWrapper grid-column-6 grid-column-lg-12"> <div class="form"> <span id="hs_cos_wrapper_widget_1721292536366_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_form_322523508_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text"></h3> <div id="hs_form_target_form_322523508"></div> </span> </div> </div> </div> </div> </div> <style> .widget_1721292536366.content-form-module{ background-color:var(--color-grey); padding-top:10.0rem; padding-bottom:10.0rem; } .widget_1721292536366.content-form-module .content{ max-width:41.2rem; } .widget_1721292536366.content-form-module .image{ } @media (max-width: 992px){ .widget_1721292536366.content-form-module .content{ max-width:100%; } } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1723620212987" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="content-image-module widget_1723620212987 "> <div class="page-center nomral"> <div class="grid-wrapper inner-wrapper"> <div class="grid-item grid-column-6 grid-column-lg-12 align-center justify-start"> <div class="content"> <h2><span>More market research services</span></h2> <p><span>Our brand tracking and measurement offer is just part of what GWI can do for you. 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