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<section class="section-what-you-learn locale-all "> <div class="container"> <div class="row"> <div class="col-md-12"> <h2 class="title"></h2> </div> <div class="col-md-4 col-sm-4"> <div class="what-you-learn-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2F2wmnnLLQWmR33tk8wty2_Board.png" alt="icon 1" class="img-responsive"> <p>Confidently design and execute your organization’s social media strategy with battle-tested frameworks and best practices. </p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="what-you-learn-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2F0Ls9s9KRv6w8iPSeC3fQ_Clipboard.png" alt="icon 1" class="img-responsive"> <p>Thoughtfully drive the rollout of strategic elements, like social content marketing, influencer campaigns, and accurate ROI tracking and iteration. </p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="what-you-learn-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FRtMKp8vjRjewC0F3sQsu_Player.png" alt="icon 1" class="img-responsive"> <p>Learn proven strategies from leading industry and academic experts.</p> </div> </div> <div class="clearfix"></div> </div> </div> </section> <a id="cst-v2-section-1FxgodSiq6" style="opacity: 0; width: 0 !important; display: block;"></a><section class="section-learn-from-industry locale-all "> <div class="container"> <div class="row"> <div class="col-md-12"> <h2 class="title">Learn from Industry Practitioners</h2> </div> <div class="col-md-offset-2 col-md-8"> <div class="one-image"><img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FyHfBPcM5Qs6XPL2KNnbp_Logos.png" class="img-responsive"></div> </div> <div class="col-md-offset-2 col-md-8"> <div class="col-md-6"> <div class="learn-from-industry-content"> <h3>S.I. Newhouse School of Public Communications</h3> <p>Syracuse University's Newhouse School is one of the top communication schools in the world, preparing students to become leaders in a changing media landscape.</p> </div> </div> <div class="col-md-6"> <div class="learn-from-industry-content"> <h3>Hootsuite</h3> <p>With 18+ million customers, Hootsuite is the world's most widely used social media management platform. Hootsuite Academy has educated and certified hundreds of thousands of professionals, and students, on the best practices of using social media for business. </p> </div> </div> </div> <div class="clearfix"></div> </div> </div> </section> <a id="cst-v2-section-EVpCUaYf_9" style="opacity: 0; width: 0 !important; display: block;"></a><section class="course-detail bg-light certifications-detail mb-course-detail-2 locale-all "> <div class="container course-intro"> <div class="row"> <div class="how-it-work-content"> <h1>About the Program</h1> <div class="mt50"> <div class="col-md-6 text-left"> <div class="custom-theme"><div class="fr-view"> <p id="isPasted">The Advanced Social Media Strategy course (ASMS) is for managers, strategists, and leaders who want to gain a comprehensive understanding of how to build and scale social media in complex organizations. You’ll earn an academically recognized certification taught by industry experts and designed to advance your career.</p> <p>The program was created by Syracuse University’s renowned S.I. Newhouse School of Public Communications in partnership with Hootsuite. You'll gain indispensable tools and advanced methodologies used by the world's best social brands.</p> <p>Our alumni include leaders at brands such as Procter & Gamble, Safeway, Pfizer, Legg Mason, University of New Hampshire, and SAIT Polytechnic.</p> </div></div> </div> <div class="laptop-section"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FO53cwKa8Q22Dgn4myTWb_LMS%20Screenshot.png" class=""> </div> </div> </div> </div> </div> </section> <a id="cst-v2-section-1okpzSGTiB" style="opacity: 0; width: 0 !important; display: block;"></a><section class="section-who-is-this-for locale-all "> <div class="container"> <div class="row"> <div class="col-md-12"> <h2 class="title">Who is this for?</h2> <h4>Our alumni go on to own their organization’s social strategy and lead high-impact teams.</h4> </div> <div class="col-md-4 col-sm-4"> <div class="who-is-this-for-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FLjGReu9mTcqTR4lgtPVw_Exec.png" alt="customer-1" class="img-responsive"> <h3>Directors and VPs</h3> <p>Use social media to support core business goals, breaking down internal barriers and scaling initiatives across your global teams.</p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="who-is-this-for-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FSnqTR2dOSnWm4DhPxkNq_Strategist.png" alt="customer-1" class="img-responsive"> <h3>Social Media Managers</h3> <p>Build core skills to help you plan, launch, and measure complex social media campaigns at enterprise organizations.</p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="who-is-this-for-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FB6GxS9JXThWvcCpCq6Pv_Manager.png" alt="customer-1" class="img-responsive"> <h3>Digital and Brand Strategists</h3> <p>Sharpen your advanced social media strategy skills and learn leading-edge frameworks leveraged by highly impactful teams.</p> </div> </div> <div class="clearfix"></div> </div> </div> </section> <a id="cst-v2-section-ZMmj4f_m9H" style="opacity: 0; width: 0 !important; display: block;"></a><section class="banner-home locale-all "> <div class="bg-dark-grey bg-dark-2"> <div class="container"> <div class="row text-center">   <h2> Enroll and start learning </h2> <a href="/cart/add_product/1413977?price_id=1662486" class="btn btn-primary btn-lg sec-btn cta"> Earn Your Certfication </a> </div> </div> </div> </section> <style> .sec-btn { margin: 0px; } </style> <a id="cst-v2-section-XwKVmYAsPF" style="opacity: 0; width: 0 !important; display: block;"></a> <section class="section-new-accordation locale-all section-new-accordation___3130e"> <div class="container"> <div class="row"> <h3 class="acc-heading acc-heading___3130e">Course Outline</h3> <div class="box"> <div class="accordion-outer"> <button class="new-accordion">Chapter 1: Research</button> <div class="panel open-acc"> <div class="custom-theme"><div class="fr-view"> <p dir="ltr">After completing this chapter, you’ll be able to: </p> <ul> <li dir="ltr">Articulate how social media can be used strategically</li> <li dir="ltr">Identify essential research components to diagnose the proper strategy needed to execute a social media plan</li> </ul> </div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Chapter 2: Plan</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"> <p dir="ltr">After completing this chapter, students will be able to </p> <ul> <li dir="ltr"><p dir="ltr">Articulate the difference between objectives, strategies, and tactics.</p></li> <li dir="ltr"><p dir="ltr">Understand how to develop sound strategies that support campaign objectives.</p></li> <li dir="ltr"><p dir="ltr">Connect objectives and strategies to the best-fit tactics.</p></li> </ul> </div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Chapter 3: The POEM Model and Converged Media</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"> <p dir="ltr">After completing this chapter, students will be able to: </p> <ul> <li dir="ltr"><p dir="ltr">Apply the POEM Model to social media planning, execution, and evaluation.</p></li> <li dir="ltr"><p dir="ltr">Differentiate between paid media, earned media, and owned media.</p></li> <li dir="ltr"><p dir="ltr">Apply converged media to social media planning.</p></li> </ul> </div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Chapter 4: Content Creation</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"> <p dir="ltr">After completing this chapter, students will be able to: </p> <ul> <li dir="ltr"><p dir="ltr">Lead informed, strategic decision-making by integrating key AI insights into your social media planning.</p></li> <li dir="ltr"><p dir="ltr">Explain in detail the importance of content marketing for social media.</p></li> <li dir="ltr"><p dir="ltr">Use content clustering learn how to utilize AI to enhance search function and brand strategy</p></li> <li dir="ltr"><p dir="ltr">Develop a content creation strategy based on the importance of internet search, content marketing, and digital marketing.</p></li> <li dir="ltr"><p dir="ltr">Motivate employees, customers, and users to help tell your brand’s story on social media</p></li> </ul> </div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Chapter 5: Influencers and Advocates</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"> <p dir="ltr">After completing this chapter, students will be able to:</p> <ul> <li dir="ltr"><p dir="ltr">Categorize the different types of influencers in social media.</p></li> <li dir="ltr"><p dir="ltr">Articulate and apply influencer guidelines from the FTC.</p></li> <li dir="ltr"><p dir="ltr">Formulate a strategy to develop your own influencer guidelines</p></li> </ul> </div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Chapter 6: Social Media Management</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"> <p dir="ltr">After completing this chapter, students will be able to</p> <ul> <li dir="ltr"><p dir="ltr">Articulate the benefits of social media listening and monitoring, and what these practices look like for a large-scale enterprise organization.</p></li> <li dir="ltr"><p dir="ltr">Formulate a scalable social media management strategy using social listening platforms.</p></li> <li dir="ltr"><p dir="ltr">Explain the main components of social media measurement and learn to develop your own evaluation program, using social management platforms and software</p></li> </ul> </div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Chapter 7: Social Media Governance</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"> <p dir="ltr">After completing this chapter, students will be able to</p> <ul> <li dir="ltr"><p dir="ltr">Identify concepts that are important to a social media crisis.</p></li> <li dir="ltr"><p dir="ltr">Use industry best practices to prevent a cyberattack.</p></li> <li dir="ltr"><p dir="ltr">Understand how analytics and modeling are used to anticipate and predict future customer behavior.</p></li> <li dir="ltr"><p dir="ltr">Become familiar with various social media management tools available to practitioners</p></li> </ul> </div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Chapter 8: Implementation and Measurement</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"> <p>After completing this chapter, students will be able to:</p> <ul> <li dir="ltr"><p dir="ltr">Budget for social media campaign execution.</p></li> <li dir="ltr"><p dir="ltr">Measure the success of a social media campaign.</p></li> <li dir="ltr"><p dir="ltr">Understand the components of social media measurement devised by AMEC.</p></li> <li dir="ltr"><p dir="ltr">See how B2B and B2C organizations map social media KPIs to marketing and business goals</p></li> </ul> </div></div> </div> </div> </div> </div> </div> </section> <a id="cst-v2-section-wpep3ySQJp" style="opacity: 0; width: 0 !important; display: block;"></a><section class="section-success-stories bg-light"> <div class="container"> <div class="row"> <div class="col-md-12"> <h2 class="title">Success Stories from Graduates</h2> </div> <div class="col-md-4 col-sm-4"> <div class="success-stories-content"> <img src="https://dii490k186y2s.cloudfront.net/107859/150747/BNIjqO0STlusyM8tde5L_client_pandg.png" alt="logo-1" class="img-responsive"> <p class="blockquote">The ASMS Certificate has helped me become a more well-rounded communications practitioner. I'm no longer talking from a theoretical point of view, but with hard facts supporting my recommendations.</p> <h4>Alex Malouf</h4> <p>Corporate Communications Manager</p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="success-stories-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2F8QcgE6GnRC6Rf8NNaVBc_Pfizer.png" alt="logo-1" class="img-responsive"> <p class="blockquote">Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic planning process.</p> <h4>Heather Bisset</h4> <p>Corporate Affairs Manager</p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="success-stories-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FDJw6NsydQKiGoVm6wGdE_AMC.png" alt="logo-1" class="img-responsive"> <p class="blockquote">A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns.</p> <h4>Dominique Jolicoeur</h4> <p>Advisor, Digital Marketing</p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="success-stories-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FM51wcp5YTGCutnSjJCCw_Legg%20Mason.png" alt="logo-1" class="img-responsive"> <p class="blockquote">Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established.</p> <h4>Courtney Fischbach</h4> <p>VP Social Media</p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="success-stories-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2FqJInsWRrQCWqdWTgwRWu_University%20of%20New%20Hampshire.png" alt="logo-1" class="img-responsive"> <p class="blockquote">Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table.</p> <h4>Jason Boucher</h4> <p>Social Media Manager</p> </div> </div> <div class="col-md-4 col-sm-4"> <div class="success-stories-content"> <img src="https://import.cdn.thinkific.com/1056%2Fcustom_site_themes%2Fid%2Fkwt23B4PTs2PwiMvfQGo_Bell.png" alt="logo-1" class="img-responsive"> <p class="blockquote">I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell.</p> <h4>Nick Nunes</h4> <p>Social Media and Search Manager</p> </div> </div> <div class="clearfix"></div> </div> </div> </section> <a id="cst-v2-section-omDKkOWNjm" style="opacity: 0; width: 0 !important; display: block;"></a> <section class="section-new-accordation locale-all section-new-accordation___90a9a"> <div class="container"> <div class="row"> <h3 class="acc-heading acc-heading___90a9a">Frequently Asked Questions</h3> <div class="box"> <div class="accordion-outer"> <button class="new-accordion">How much does the certification exam cost?</button> <div class="panel open-acc"> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>The course is a one-time fee of $999 USD. Need to train your team? </span><a href="/cdn-cgi/l/email-protection#b0d5d4c5d3d1c4d9dfdef0d8dfdfc4c3c5d9c4d59ed3dfdd" style='box-sizing: inherit; margin: 0px; padding: 0px; background-color: rgb(255, 255, 255); color: rgb(20, 138, 186); text-decoration: none; font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;'>Email us</a><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'> for group discounts.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">What is the course format?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>The course includes video lessons, interactive text-based learning, supplemental readings, quizzes, and a qualifying exam. You can view the course content at any time and can work at your own pace.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">How long does the course take to complete?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>The ASMS certificate course takes around 20 hours from start to certification.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Is there homework to complete?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>There is no homework and no assignments with the course. You will be evaluated through the final exam. However, we recommend that all students read all supplemental material provided in the course.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Does this certification count towards a degree or other post secondary accreditation?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>The ASMS certificate is accredited by Syracuse University’s S.I. Newhouse School of Public Communications. This is an accredited course. But the certificate cannot be used as regular course credit at Syracuse University’s S.I. Newhouse School of Public Communications.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">How will taking this course benefit my career?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"> <p style='box-sizing: inherit; margin: 0px 0px 10px; padding: 0px; font-weight: 400; font-size: 16px; color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>The ASMS is for managers, strategists, and leaders who want to gain a comprehensive understanding of how to build and scale social media in complex organizations.</p> <p style='box-sizing: inherit; margin: 0px 0px 10px; padding: 0px; font-weight: 400; font-size: 16px; color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Many of our students use this training to step up and own their organization’s social strategy. Our alumni include leaders at brands such as Procter & Gamble, Safeway, Pfizer, Legg Mason, University of New Hampshire, and SAIT Polytechnic.</p> </div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">What happens if I fail the exam?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>To earn your certificate, you need to pass the final exam with a score of 75% or higher. You’ll take a multiple choice exam. The exam is delivered online and takes 90 minutes to complete. If you fail the exam, you can study further and retake as many times as you need to pass.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Are there any physical classes or seminars to attend for this seminar?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>No, the course is delivered online and can be completed at your own pace.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">How long will I have access to the course material?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>You have guaranteed access to the course materials for a year after purchase.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Can I download the course materials?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>You may download the supplemental resources included in the resource folder for the course. All other content is only available within the ASMS learning platform.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">How difficult is the course material?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>The course is designed for experienced practitioners interested in developing the strategy skills they need to lead at enterprise organizations. Students should have a knowledge of marketing fundamentals before taking this course.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Can I enroll independently? </button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>This course is open to everyone. You do not need to be a student at Syracuse University’s S.I. Newhouse School of Public Communications to enroll.</span></p></div></div> </div> </div> <div class="accordion-outer"> <button class="new-accordion">Do I get a digital or printed certificate?</button> <div class="panel "> <div class="custom-theme"><div class="fr-view"><p><span style='color: rgb(51, 51, 51); font-family: "Source Sans Pro", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>Successful graduates will receive a digital certificate. 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All Rights Reserved. <br>Powered by <a href="https://www.thinkific.com/">Thinkific</a>.</p> <ul class="site-footer__utils__ul"> <li class="site-footer__utils__li"> <a class="site-footer__utils__li__a" href="https://hootsuite.com/legal" data-di-id="di-id-e41c2b7b-be0f19a3">Centro legal</a> </li> <li class="site-footer__utils__li">|</li> <li class="site-footer__utils__li"> <a class="site-footer__utils__li__a" href="https://hootsuite.com/trust-center" data-di-id="di-id-1b734960-e1d88705">Centro de confianza</a> </li> <li class="site-footer__utils__li">|</li> <li class="site-footer__utils__li"> <a class="site-footer__utils__li__a" href="https://hootsuite.com/legal/privacy" data-di-id="di-id-1b734960-a54855b8">Privacidad</a> </li> <br> <li class="site-footer__utils__li"> <a class="site-footer__utils__li__a" href="https://hootsuite.com/sitemap" data-di-id="di-id-2e5f7bda-24741f25">Mapa del sitio</a> </li> <li class="site-footer__utils__li">|</li> <li class="site-footer__utils__li"> <a class="site-footer__utils__li__a" href="https://hootsuite.com/legal/accessibility" data-di-id="di-id-b40f2152-d1348f48">Accesibilidad</a> </li> </ul> </div> </div> <style data-style="footer-css-en"> @charset "UTF-8"; .hsuite_footer a { background-color: transparent } .hsuite_footer a:active { outline: 0 } .hsuite_footer a:hover { outline: 0 } .hsuite_footer b, .hsuite_footer strong { font-weight: 700 } .hsuite_footer h1 { font-size: 2em; margin: .67em 0 } .hsuite_footer img { border: 0 } .hsuite_footer svg:not(:root) { overflow: hidden } html { box-sizing: border-box } *, :after, :before { box-sizing: inherit } @-moz-viewport { width: device-width } @-ms-viewport { width: device-width } @-o-viewport { width: device-width } @-webkit-viewport { width: device-width } @viewport { width: device-width } [tabindex="-1"]:focus { outline: 0 !important } .hsuite_footer .label, .hsuite_footer [role=button], .hsuite_footer a, .hsuite_footer area, .hsuite_footer button, .hsuite_footer input, .hsuite_footer label, .hsuite_footer select, .hsuite_footer summary, .hsuite_footer textarea { touch-action: manipulation } .hsuite_footer input[type=search] { box-sizing: inherit; -webkit-appearance: none } .hsuite_footer [hidden] { display: none !important } html { font: 400 16px/1.5 Open Sans, Helvetica Neue, Arial, Helvetica, sans-serif; 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background-size: 100% 100%; display: block; border: 0; text-indent: -999px; white-space: nowrap; overflow: hidden; background-repeat: no-repeat } @media print { .hsuite_footer .hootsuite-logo { text-indent: 0; font-weight: 700; font-size: 24px; overflow: visible; clear: both } } .hsuite_footer.site-footer { border-top: 2px solid #555; background-color: #012B3A; color: #aaa; padding: 3rem 0 2.25rem; font-size: 14px } .hsuite_footer .site-footer__container { margin-left: auto; margin-right: auto; padding-left: .9375rem; padding-right: .9375rem; min-width: 300px } @media(min-width:62em) { .hsuite_footer .site-footer__container { max-width: 1070px } } .hsuite_footer .site-footer__nav { margin-bottom: 1.5rem } .hsuite_footer .site-footer__logo { width: 53px !important; height: 54px !important; background: url("https://cdn-themes.thinkific.com/1056/371654/Cman5bbXRCSxsUnTaDmk_footer-logo.svg") 0 0 no-repeat; display: block; border: 0; text-indent: -1500px; white-space: nowrap; overflow: hidden; background-repeat: no-repeat } @media(max-width:65.615em) { .hsuite_footer .site-footer__logo { margin: auto } } .hsuite_footer .site-footer__tools { display: flex; display: -ms-flexbox; flex-wrap: wrap; margin-left: -.9375rem; margin-right: -.9375rem } .hsuite_footer .site-footer__lang-select, .hsuite_footer .site-footer__social, .hsuite_footer .site-footer__utils { width: 100%; position: relative; min-height: 1px; padding-left: .9375rem; padding-right: .9375rem } .hsuite_footer .site-footer__lang-select { text-align: center; max-width: 300px; margin: auto } @media(min-width:65.625em) { .hsuite_footer .site-footer__lang-select { flex: 0 0 33.333%; max-width: 33.333%; left: 33.333% } } @media(max-width:65.615em) { .hsuite_footer .site-footer__lang-select { margin-bottom: 1.5rem } } .hsuite_footer .site-footer__social { text-align: right } @media(min-width:65.625em) { .hsuite_footer .site-footer__social { flex: 0 0 33.333%; max-width: 33.333%; left: 33.333% } } .hsuite_footer .site-footer__social__ul { list-style: none; padding: 0; margin: 0 -.3125rem } .hsuite_footer .site-footer__social__li { display: inline-block; margin: 0 .3125rem } .hsuite_footer .site-footer__social__li__a { color: #777 } .hsuite_footer .site-footer__social__li__a:hover { color: #00aeef } @media(max-width:65.615em) { .hsuite_footer .site-footer__social { text-align: center; margin-bottom: 1rem } } .hsuite_footer .site-footer__utils { align-self: center } @media(min-width:65.625em) { .hsuite_footer .site-footer__utils { flex: 0 0 33.333%; max-width: 33.333%; right: 66.666% } } .hsuite_footer .site-footer__utils__ul { list-style: none; padding: 0; margin: 0; font-size: .75rem } .hsuite_footer .site-footer__utils__li { display: inline-block; margin-right: .25rem } .hsuite_footer .site-footer__utils__li__a { color: #fff } .hsuite_footer .site-footer__utils__li__a:hover { color: #00aeef } @media(max-width:65.615em) { .hsuite_footer .site-footer__utils { text-align: center } } .hsuite_footer .site-footer__copyright { text-align: left; font-size: .75rem; margin-top: .75rem } .hsuite_footer .nav-footer { display: none } @media(min-width:65.625em) { .hsuite_footer .nav-footer { display: block } } .hsuite_footer .nav-footer__ul { list-style: none; display: flex; display: -ms-flexbox; flex-wrap: wrap; margin: 0; padding: 0 0 1.5rem; border-bottom: 0px solid #555 } .hsuite_footer .nav-footer__li { flex: 0 0 16.666%; max-width: 16.666% } .hsuite_footer .nav-footer__li--logo { flex: 0 0 8.333%; max-width: 8.333% } .hsuite_footer .nav-footer__li--platform { flex: 0 0 25%; max-width: 25% } .hsuite_footer .nav-footer__header { /*margin: 0 2rem 1.125rem 0;*/ font-size: 1rem; /* border-bottom: 2px solid #7C797A; */ font-family: 'Montserrat'; font-style: normal; font-weight: 700; font-size: 24px; line-height: 125%; /* identical to box height, or 30px */ letter-spacing: -0.015em; padding-bottom: 12px; color:#87F8AE; } .hsuite_footer .nav-footer__item { margin-bottom: .375rem; color: #fff; display: block } .hsuite_footer .nav-footer__item:hover { color: #87F8AE !important; text-decoration: none; } .hsuite_footer .nav-footer-mobile { text-align: center; margin-bottom: 4.5rem } @media(min-width:65.625em) { .hsuite_footer .nav-footer-mobile { display: none } } .hsuite_footer .nav-footer-mobile__ul { list-style: none; padding: 0; margin: 0 } .hsuite_footer .nav-footer-mobile__li { margin-bottom: 1.5rem } .hsuite_footer .nav-footer-mobile__li--logo { margin-bottom: 2.625rem } .hsuite_footer .nav-footer-mobile__item { color: #fff; font-weight: 600; font-size: 1rem } .hsuite_footer .nav-footer-mobile__item:hover { color: #00aeef } .hsuite_footer .lang-menu { position: relative; height: 28px; overflow: hidden; line-height: 1.3; z-index: 1800; text-align: left; border: 1px solid #555; border-radius: 5px; font-size: 12px } .hsuite_footer .lang-menu-toggle:checked~.hsuite_footer .lang-menu.is-touch, .hsuite_footer .lang-menu:not(.is-touch):hover { overflow: visible; border-top-color: transparent; border-radius: 0 0 5px 5px; z-index: 2020 } .hsuite_footer .lang-menu-toggle:checked~.lang-menu.is-touch .lang-menu__list, .hsuite_footer .lang-menu:not(.is-touch):hover .lang-menu__list { background-color: #fff; } .hsuite_footer .lang-menu-toggle:checked~.hsuite_footer .lang-menu.is-touch .lang-menu__item, .hsuite_footer .lang-menu:not(.is-touch):hover .lang-menu__item { visibility: visible; opacity: 1; transition-delay: 0s } .hsuite_footer .lang-menu-toggle:checked~.hsuite_footer .lang-menu.is-touch .lang-menu__label, .hsuite_footer .lang-menu-toggle:checked~.hsuite_footer .lang-menu.is-touch .lang-menu__label:hover, .hsuite_footer .lang-menu:not(.is-touch):hover .lang-menu__label, .hsuite_footer .lang-menu:not(.is-touch):hover .lang-menu__label:hover { color: #2f3638 } .hsuite_footer .lang-menu-toggle-hide { display: none; position: fixed; top: 0; left: 0; right: 0; bottom: 0; z-index: 1700; cursor: default; opacity: 0 } .hsuite_footer .lang-menu-toggle:checked~.hsuite_footer .lang-menu-toggle-hide { display: block } .hsuite_footer .lang-menu__list { list-style: none; margin: 0; overflow: hidden; padding: 26px 0 0; position: absolute; top: -1px; left: -1px; right: -1px; background-color: #FFFFFF; border: 1px solid #cdd2d4; border-radius: 5px; display: flex; flex-direction: column; transition: background-color .25s ease-out } .hsuite_footer .lang-menu__list--up { bottom: -1px; top: auto; padding: 0 0 26px; flex-direction: column-reverse } .hsuite_footer .lang-menu__list--up .lang-menu__item.is-active { top: auto; bottom: 0 } .hsuite_footer .lang-menu__list--up .lang-menu__item:not(.is-active):after { top: auto; bottom: 0 } .hsuite_footer .lang-menu__item { padding: 0; margin: 0; display: block; height: 26px; position: relative; visibility: hidden; opacity: 0; transition: opacity .15s ease-in 0s, visibility 0s ease-out .15s } .hsuite_footer .lang-menu__item:not(.is-active):after { content: ""; position: absolute; top: 0; left: 8px; right: 8px; border-bottom: 1px solid #e8ebec } .hsuite_footer .lang-menu__item.is-active { position: absolute; top: 0; left: 0; width: 100%; visibility: visible; opacity: 1; z-index: 1; color: #aaa; line-height: 1.5 } .hsuite_footer .lang-menu__a, .hsuite_footer .lang-menu__label { padding: 4px 8px; display: block; font-weight: 400; font-size: inherit; margin: 0; color: #5d6366 } .hsuite_footer .lang-menu__a:hover, .hsuite_footer .lang-menu__label:hover { color: #00aeef } .hsuite_footer .lang-menu__label { color: #aaa } .hsuite_footer .lang-menu__icon { color: #00aeef; position: absolute; right: 10px; bottom: 6px; fill: #00aeef } </style> </div></footer></footer> <div id='notifications'> </div> <script> $(document).ready(function(){ //We only care about browsers that report themselves as being Chrome //We only apply this when the browser supports the CSS necessary to //mask the plain text. //We only apply this when NOT an SSL connection. var isChromeBrowser = /crmo|chrom(e|ium)/i.test(navigator.userAgent); var supportsCssProperty = '-webkit-text-security' in document.body.style; var isNotSecure = document.location.protocol !== 'https:' if (isChromeBrowser && isNotSecure && supportsCssProperty) { var password_fields = $('input[type="password"]'); if (password_fields) { password_fields.attr({type:"text"}); password_fields.css("-webkit-text-security", "disc") } } }); </script> <input name='custom-theme-version' type='hidden' value='1.0.3'> <div class='site-scripts' data-qa='footer-site-scripts'> </div>  <style> .take .course-player__quiz__explanation { background-color: #FFFFFF; } </style> <link href="//fonts.googleapis.com/css?family=Open+Sans:400,600,700%7CRoboto+Slab:400" rel="stylesheet" type="text/css"> <script type="text/javascript"> function updateCoursePlayer() { var sections = $("h5:contains('<<')"); sections.css({"font-weight": "bold"}); sections.each(function(index, item) { var section = $(item); var text = $.trim(section.text()); section.text(text.slice(2)); section.siblings("i, span").remove(); }); } function updatePaywallText() { var paywall = $(".l-paywall h2"); if(paywall && paywall.length > 0) { var txt = paywall.html(); paywall.html(txt.replace("free trial", "free course")); } } function updateCoursePlayerNav() { var self = this; Ember.run.later(this, function() { self.updateCoursePlayer(); }, 10); } //MP - June 20, 2016 - Make the "Dashboard" link in the course player go to the //site landing page function updateDashboardUrl() { Ember.run.later(this, function() { $(".back-to-dashboard__button").attr("href", "https://education.hootsuite.com"); }, 30) } $(function() { var updateSupportEmail = function(email) { var isTheCourse = false; var slug = $("#CourseSlug").val(); if(slug === 'ASMS') { Ember.run.later(this, function() { $(".btn-site-badge").attr("href", "mailto:" + email); }, 30) } }; //course player if(typeof(Ember) !== 'undefined') { var self = window; CoursePlayer.reopen({ ready: function() { this._super(); self.updateDashboardUrl(); updateSupportEmail('support@learnkit.com'); var ChapterView = this.__container__.lookupFactory("view:course/left-nav-chapter"); ChapterView.reopen( { toggle: function() { this._super(); var expanded = this.get("expanded"); if(expanded) { self.updateCoursePlayerNav(); } } }); } }); Ember.View.reopen({ didInsertElement : function(){ this._super(); Ember.run.scheduleOnce('afterRender', this, self.updatePaywallText); } }); } //course page sections = $(".chapter-list-item *:contains('<<')"); sections.css({"font-weight": "bold"}); sections.attr("href", "#"); sections.find(".label-free").remove(); sections.each(function(index, item) { var section = $(item); var text = $.trim(section.text()); section.text(text.slice(2)); section.addClass("section"); section.siblings(":last").remove(); }); // Matt Payne - Nov. 14, 2015 - New Checkout $(".checkout-form-container #sign-up a.switch-auth").html("I already have a Hootsuite Academy account!"); $(".checkout-form-container #sign-in a.switch-auth").html("Create a free Hootsuite Academy account"); // Matt Payne - Dec. 10, 2015 - Modal removal $("#users-registrations .modal-s-bottom__link a").html("I already have a Hootsuite Academy!"); $("#users-sessions .modal-s-bottom__link a").html("Create a free Hootsuite Academy account"); //Matt Payne - Nov. 15, 2015 - Adds Course Card Image to the Certification Bundle in the Checkout //var productName = $(".checkout-form__purchase-description").text(); // if(productName !== null && productName.indexOf("Certification Exam") != -1) { // $(".checkout-form__purchase-img").attr("src", "https://s3.amazonaws.com/thinkific/courses/course_card_image_000/214/1171511912698.original.jpg?1511912698"); //} //Adam Zollo - Dec. 14, 2017 - Edit on Ian's code (see below) to change checkout copy for Marketing Services products. var productNameZ = $(".checkout-form__purchase-description").text(); if (productNameZ !== null && ( productNameZ.indexOf("Social Media Audit") != -1 || productNameZ.indexOf("The Strategic Review") != -1 || productNameZ.indexOf("The Social Media Management Package") != -1 )) { $('h4.section-title').text('Log into Academy with your Hootsuite account.'); } //Adam Zollo var productNameZZ = $(".marketplacemark2").text(); if (productNameZZ !== null && ( productNameZZ.indexOf("Social Media Audit") != -1 || productNameZZ.indexOf("The Strategic Review") != -1 || productNameZZ.indexOf("The Social Media Management Package") != -1 )) { $('.marketplacemark a').text('Process Completed'); } var productNameZZZ = $(".marketplacemark2").text(); if (productNameZZZ !== null && ( productNameZZZ.indexOf("Exam") != -1 )) { $('.marketplacemark a').text('Go to the Exam'); } //Adam Zollo - translate elements to Spanish if locale is ES var translateES = $('.header-nav__link').text(); if (translateES !== null && ( translateES.indexOf('Todos los cursos') != -1 )) { $('.ES-translate1').text('Certifícate'); $('.ES-translate2').text('Mis Cursos'); } //Ian Mooney - Dec. 08, 2017 - Translate hardcoded English text in the checkout to Spanish for certain courses var productName = $(".checkout-form__purchase-description").text(); if (productName !== null && ( productName.indexOf("Certificación de Marketing en Redes Sociales") != -1 || productName.indexOf("Ventas en Redes Sociales para el Sector Financiero") != -1 || productName.indexOf("Marketing en Redes Sociales") != -1 )) { $('h4.section-title').text('Inicia sesión en Academy con tu cuenta de Hootsuite.'); $('.hootsuite-login a').text('Crea una cuenta gratuita de Hootsuite'); $('.hootsuite-login .sign-in-es a').text('Inicia sesión aquí con Hootsuite'); $('.hootsuite-login p').text('¿Ya tienes una cuenta de Hootsuite?'); $('.academy-login .note span').text('¿Creaste una cuenta antes de Oct 5, 2016?'); $('.academy-login .note a').text('Da clic aquí para iniciar sesión.'); $('.hootsuite-signup-link a').text('¡Ya tengo una cuenta de Hootsuite!'); $('.hootsuite-signup-link .sign-in-es a').text('¡Crea una cuenta de Hootsuite!'); } }); //R.O.B. LANE $("#user_terms").parent().append("<p id='user_terms_note'>Note: your data is being hosted and managed by third party sites. See our Terms of Service for details.</p>") $(".btn-top-free").text("Take This Course") $(".btn-purchase").text("Take This Course") $(".social-icons").css("opacity","0") $(".course-complete__twitter-button").css("display","none") //END R.O.B. LANE // simon: track number of courses if (typeof(mixpanelPerson) !== 'undefined' && mixpanelPerson.hasOwnProperty('Courses') && mixpanelPerson.Courses.constructor === Array) { mixpanel.people.set("Num Enrolled Courses", mixpanelPerson.Courses.length); } // adam zollo: track checkout bundle purchases if(window.location.href.indexOf("bundle30click") > -1){ mixpanel.track("Bundle link clicked", { "Link name": window.location.href.split("bundle30click=")[1] }); } </script> <script> if(Thinkific.current_user !== null) { window.intercomSettings = { app_id: "aeixtj5x", name: Thinkific.current_user.full_name, // Full name email: Thinkific.current_user.email, // Email address }; } </script> <script>(function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',intercomSettings);}else{var d=document;var i=function(){i.c(arguments)};i.q=[];i.c=function(args){i.q.push(args)};w.Intercom=i;function l(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/aeixtj5x';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);}if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})()</script> <script> // Rob Galvin May 14th function storageON() { try { localStorage.setItem("__test", "data"); } catch (e) { return false; } return true; } // Available Hooks: // - 'hooks:contentDidChange' // - 'hooks:contentWillChange' // - 'hooks:contentWasCompleted' // - 'hooks:contentWasMarkedIncomplete' // - 'hooks:enrollmentWasCompleted' function watchContents () { CoursePlayerV2.on('hooks:contentDidChange', function (data) { // Do something with the data // Available ('hooks:contentDidChange'): // - Chapter // - Course // - Lesson // - User // - Enrollment //console.log(data); if (storageON() ) { console.log(window.location); // set localstorage //var last_slug = "/courses/take/" + data.course.slug + "/lessons/" + data.lesson.slug; var last_slug = window.location.href; console.log("last url"+ last_slug); localStorage.setItem('thinkific_last_accessed_url', last_slug); localStorage.setItem('thinkific_last_accessed_course',data.course.name); localStorage.setItem('thinkific_last_accessed_lesson',data.lesson.name); localStorage.setItem('thinkific_last_accessed_chapter',data.chapter.name); } else { //do nothing } // hide section if certification course var course_name = data.course.name; if(course_name.includes("Certification") || course_name.includes("Certificación")){ $(".course-player__navigation__chapters").hide(); $(".course-player__user-search").hide(); } }) } $(document).ready(function () { if (typeof(CoursePlayerV2) != "undefined") { console.log(watchContents()) } }) </script> <script> // Aug 2 - Rob Galvin - MixPanel Course player analytics var points = { "lesson_opened": 1, "lesson_completed": 10, "lesson_incompleted": -5, "course_completed": 100, }; function playerAnalytics () { //console.log("tracking player analytics"); CoursePlayerV2.on('hooks:contentDidChange', function (data) { //console.log("content change"); //console.log(data); if(typeof(mixpanel != "undefined")){ mixpanel.track( "Course Content - Opened", { "course": data.course.name, "chapter": data.chapter.name, "lesson": data.lesson.name, "percentage_completed": data.enrollment.percentage_completed } ); mixpanel.people.increment('_ctr_course_content_opened'); mixpanel.people.increment('_ctr_engagement',points.lesson_opened); } }); CoursePlayerV2.on('hooks:contentWasCompleted', function (data) { //console.log("content complete"); //console.log(data); if(typeof(mixpanel != "undefined")){ mixpanel.track( "Course Content - Completed", { "course": data.course.name, "chapter": data.chapter.name, "lesson": data.lesson.name, "percentage_completed": data.enrollment.percentage_completed } ); mixpanel.people.increment('_ctr_course_content_completed'); mixpanel.people.increment('_ctr_engagement',points.lesson_completed); } }); CoursePlayerV2.on('hooks:contentWasMarkedIncomplete', function (data) { //console.log("content incomplete"); //console.log(data); if(typeof(mixpanel != "undefined")){ mixpanel.track( "Course Content - Incompleted", { "course": data.course.name, "chapter": data.chapter.name, "lesson": data.lesson.name, "percentage_completed": data.enrollment.percentage_completed } ); mixpanel.people.increment('_ctr_course_content_incompleted'); mixpanel.people.increment('_ctr_course_content_completed',-1); mixpanel.people.increment('_ctr_engagement',points.lesson_incompleted); } }); CoursePlayerV2.on('hooks:enrollmentWasCompleted', function (data) { //console.log("course completed"); //console.log(data); if(typeof(mixpanel != "undefined")){ mixpanel.track( "Course - Completed", { "course": data.course.name, "chapter": data.chapter.name, "lesson": data.lesson.name, "percentage_completed": data.enrollment.percentage_completed } ); mixpanel.people.increment('_ctr_course_completed'); mixpanel.people.increment('_ctr_engagement',points.course_completed); } }); } // Course Player Mixpanel Analytics $(document).ready(function () { //don't track events for Admin if(!(window.location.href.includes("manage/site_builder"))) { if (typeof(CoursePlayerV2) != "undefined") { playerAnalytics(); } } }); </script> <script async data-qa='site-script__smarttext-smarttext' src='https://assets.superpowerups.com/smart-text.js'></script>  <script type="text/javascript" src="https://cdn-themes.thinkific.com/1056/371654/owl.carousel.min-1657035720.js"></script> <script type="text/javascript" src="https://cdn-themes.thinkific.com/1056/371654/slick.min-1657035746.js"></script> <script type="text/javascript"> $('.round-testi').slick({ slidesToShow: 5, slidesToScroll: 1, arrows: true, dots: false, centerMode: true, autoplay:false, autoplaySpeed:4000, focusOnSelect: true, responsive: [ { breakpoint: 1024, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 3 } }, { breakpoint: 768, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 3 } }, { breakpoint: 480, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 1 } } ] }); $(".round-testimonial").show(); </script> <script type="text/javascript" src="https://cdn-themes.thinkific.com/1056/371654/readmore-1657035677.js"></script> <script type="text/javascript" src="https://cdn-themes.thinkific.com/1056/371654/star-rating.min-1657035768.js"></script> <script type="text/javascript"> $(document).on('ready', function() { $('.morepoints').readmore({ moreLink: '<a href="javascript:void(0)" class="btn btn1"><i class="fa fa-caret-down text-center" aria-hidden="true"></i></a>', lessLink: '<a href="javascript:void(0)" class="btn btn1"><i class="fa fa-caret-up text-center" aria-hidden="true"></i></a>', collapsedHeight: 80, heightMargin: 90, afterToggle: function(trigger, element, expanded) { if(!expanded) { $('html, body').animate({scrollTop: element.offset().top}, {duration: 200}); } } }); }); </script> <script> $(document).ready(function(){ $('.new-accordion').click(function(){ $(this).parents('.accordion-outer').toggleClass('active-acc'); $(this).siblings('.panel').slideToggle(); 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$('.slider-nav').slick({ slidesToShow: 5, slidesToScroll: 1, asNavFor: '.slider-for', arrows: true, dots: true, centerMode: true, autoplay:false, autoplaySpeed:4000, focusOnSelect: true, responsive: [ { breakpoint: 1024, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 3 } }, { breakpoint: 768, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 3 } }, { breakpoint: 480, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 1 } } ] }); </script> <script type="text/javascript"> $('.round-testi-less-five').slick({ slidesToShow: 3, slidesToScroll: 1, arrows: true, dots: false, centerMode: true, autoplay:false, autoplaySpeed:4000, focusOnSelect: true, responsive: [ { breakpoint: 1024, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 3 } }, { breakpoint: 768, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 3 } }, { breakpoint: 480, settings: { arrows: true, centerMode: true, autoplay:false, centerPadding:'40px', slidesToShow: 1 } } ] }); $(".round-testimonial").show(); </script>           <script type="text/javascript"> var owl = $('#course_slider'); owl.owlCarousel({ items:3, loop:true, margin:10, navigation:true, autoplay:false, autoplayTimeout:1000, autoplayHoverPause:true }); $('.play').on('click',function(){ owl.trigger('play.owl.autoplay',[1000]) }) $('.stop').on('click',function(){ owl.trigger('stop.owl.autoplay') }); </script> <script type="text/javascript"> var owl = $('.newlyadded_slider_multiple'); owl.owlCarousel({ items:3, dots:false, loop:true, margin:10, navigation:true, autoplay:false, autoplayTimeout:1000, autoplayHoverPause:true }); $('.play').on('click',function(){ owl.trigger('play.owl.autoplay',[1000]) }) $('.stop').on('click',function(){ owl.trigger('stop.owl.autoplay') }); </script> <script type="text/javascript"> var owl = $('#related_course_slider'); owl.owlCarousel({ items:3, loop:true, margin:10, navigation:true, autoplay:false, autoplayTimeout:1000, autoplayHoverPause:true }); $('.play').on('click',function(){ owl.trigger('play.owl.autoplay',[1000]) }) $('.stop').on('click',function(){ owl.trigger('stop.owl.autoplay') }); </script> <script> $(document).ready(function(){ setTimeout(function(){ setHeight(); },1000); $(window).resize(function(){ setHeight(); }); }); function setHeight(){ var height = $(".main-courses .img-responsive").height(); $(".main-courses .banner-img-disc").height(height); } </script>            <script type="text/javascript"> $(document).ready(function(){ $('#nav-icon1').click(function(){ $(this).toggleClass('open'); $('#navbarCollapse').toggleClass('collapse'); }); $('.kv-fa').rating({ theme: 'krajee-fa', filledStar: '<i class="fas fa-star"></i>', emptyStar: '<i class="fas fa-star empty_rating_star"></i>', showClear: false, showCaption: false, step:1 }); }); </script> <script> $(document).ready(function(){ $("#show").click(function(){ $(".coupon").show(); }); }); </script> <script type="text/javascript" > function getUrlParameter(name) { name = name.replace(/[\[]/, '\\[').replace(/[\]]/, '\\]'); var regex = new RegExp('[\\?&]' + name + '=([^&#]*)'); var results = regex.exec(location.search); console.log("location.search"+location.search); return results === null ? '' : decodeURIComponent(results[1].replace(/\+/g, ' ')); }; function get_browser_info(){ var ua=navigator.userAgent,tem,M=ua.match(/(opera|chrome|safari|firefox|msie|trident(?=\/))\/?\s*(\d+)/i) || []; if(/trident/i.test(M[1])){ tem=/\brv[ :]+(\d+)/g.exec(ua) || []; return {name:'IE ',version:(tem[1]||'')}; } if(M[1]==='Chrome'){ tem=ua.match(/\bOPR\/(\d+)/) if(tem!=null) {return {name:'Opera', version:tem[1]};} } M=M[2]? [M[1], M[2]]: [navigator.appName, navigator.appVersion, '-?']; if((tem=ua.match(/version\/(\d+)/i))!=null) {M.splice(1,1,tem[1]);} return { name: M[0], version: M[1] }; } var browser=get_browser_info(); console.log(browser.name); function isIE() { var ua = window.navigator.userAgent; //Check the userAgent property of the window.navigator object var msie = ua.indexOf('MSIE '); // IE 10 or older var trident = ua.indexOf('Trident/'); //IE 11 return (msie > 0 || trident > 0); } //if (browser.name == "IE") {} function doLocale() { var locale_key = "thinkific-socialmedia-locale"; //var locale_query = getUrlParameter("locale"); locale_query = "en"; if(location.search.indexOf("locale=es") > -1){ console.log("Setting to ES"); locale_query = "es"; localStorage.setItem(locale_key,locale_query); } if(location.search.indexOf("locale=en") > -1){ console.log("Setting to ES"); locale_query = "en"; localStorage.setItem(locale_key,locale_query); } //if(locale_query != "en" && locale_query != "es"){ // console.log("changing back to en"); // locale_query = "en"; //} console.log("locale:"+locale_query); if (locale_query != "") { //localStorage.setItem(locale_key,locale_query); } var locale_default = "en"; var locale_current = null; locale_current = localStorage.getItem(locale_key); console.log("Current:"+locale_current); if (locale_current == null){ // no locale set - make default language visible //$(".locale-es").hide(); //$(".locale-es").attr('style','display:none !important'); $(".locale-es").addClass("locale-hidden"); //$(".locale-en").hide(); //$(".locale-en").attr('style','display:none !important'); $(".locale-en").addClass("locale-hidden"); //$(".locale-"+locale_default).show(); //$(".locale-"+locale_default).attr('style','display:initial !important'); $(".locale-"+locale_default).removeClass("locale-hidden"); console.log("Setting default locale:"+locale_default); } else { // Page specific redirects //$(".locale-es").hide(); //$(".locale-es").attr('style','display:none !important'); $(".locale-es").addClass("locale-hidden"); //$(".locale-en").hide(); //$(".locale-en").attr('style','display:none !important'); $(".locale-en").addClass("locale-hidden"); //$(".locale-"+locale_current).show(); //$(".locale-"+locale_current).attr('style','display:initial !important'); $(".locale-"+locale_current).removeClass("locale-hidden"); //special checkout handling for logged out state console.log("Setting locale:"+locale_current); } $("._languageMenuLink").on('click', function(e){ e.preventDefault(); console.log($(this).data("lang")); if($(this).data("lang") =="en"){ // Page specific redirects //$(".locale-es").hide(); //$(".locale-es").attr('style','display:none !important'); $(".locale-es").addClass("locale-hidden"); //$(".locale-en").show(); //$(".locale-en").attr('style','display:initial !important'); $(".locale-en").removeClass("locale-hidden"); // moved to my account page //location.reload(true); } else { // Page specific redirects //$(".locale-en").hide(); //$(".locale-en").attr('style','display:none !important'); $(".locale-en").addClass("locale-hidden"); //$(".locale-es").show(); //$(".locale-es").attr('style','display:initial !important'); $(".locale-es").removeClass("locale-hidden"); // moved to account page //location.reload(true); } var locale_key = "thinkific-socialmedia-locale"; localStorage.setItem(locale_key,$(this).data("lang")); // change Thinkific locale setting $("#hidden_iframe").attr("src", "/account?ctid=154938&locale="+$(this).data("lang")); }); $(".language_selector").on('change', function(e){ e.preventDefault(); if(this.value =="en"){ // Page specific redirects //$(".locale-es").hide(); //$(".locale-es").attr('style','display:none !important'); $(".locale-es").addClass("locale-hidden"); //$(".locale-en").show(); //$(".locale-en").attr('style','display:initial !important'); $(".locale-en").removeClass("locale-hidden"); // moved to my account page //location.reload(true); } else { // Page specific redirects //$(".locale-en").hide(); //$(".locale-en").attr('style','display:none !important'); $(".locale-en").addClass("locale-hidden"); //$(".locale-es").show(); //$(".locale-es").attr('style','display:initial !important'); $(".locale-es").removeClass("locale-hidden"); // moved to account page //location.reload(true); } var locale_key = "thinkific-socialmedia-locale"; localStorage.setItem(locale_key,this.value); // change Thinkific locale setting $("#hidden_iframe").attr("src", "/account?ctid=154938&locale="+this.value); }); } if(isIE() || browser.name == "Safari"){ $(window).load(function() { console.log("IE"); doLocale(); }); } else { $(document).ready(function() { console.log("NOTIE"); doLocale(); }); } </script>  <script type="text/javascript" src="https://cdn-themes.thinkific.com/1056/371654/script.min-1657035724.js"></script> <script type="text/javascript"> $(document).ready(function(){ $('ul.nav.navbar-nav.right-nav-cus li a').click(function(){ $('ul.nav.navbar-nav.right-nav-cus li a').removeClass("active"); $(this).addClass("active"); }); }); </script> <script> // AUG 2 - Rob Galvin - Advanced Engagement Analytics (function($) { //don't track events for Admin //if(!(window.location.href.includes("manage/site_builder"))) { if(typeof(mixpanel) != "undefined"){ mixpanel.track( "course_landing_page - Opened", { "Member": "" } ); mixpanel.people.increment('_ctr_course_landing_page_opened'); } //} })(jQuery); </script> <script> $( document ).ready(function() { $(".aria-btn").on('keypress', function(e) { console.log("pressed"); if (e.keyCode == 13 || e.keyCode == 32) { $(this).trigger('click'); } }); }); </script> <div class="overlay"></div> <div class="hidden-iframe" style="display:none"><iframe id="hidden_iframe" src="#"></iframe></div> <script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8ea9e75dea40ce27',t:'MTczMjk1OTkxOC4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body> </html>