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10 steps companies can take to invest in our planet this Earth Day
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screen and (min-width: 992px) { html[lang="fr"] .navbar--menu a, html[lang="fr"] .navbar--menu-dropdown-item-text { font-size: 0.9rem; } } @media only screen and (min-width: 1280px) { html[lang="fr"] .navbar--menu a, html[lang="fr"] .navbar--menu-dropdown-item-text { font-size: 1.1rem; } } /** Main nav - Guest login button on mobile only **/ @media only screen and (min-width: 992px) { body.admin-not-present .navbar--btn-login.btn-guest { display: none !important; } } /* Font smoothing */ * { -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; } /** Word breaking when hit the container edge **/ body { overflow-wrap: break-word; word-wrap: break-word; } /** Prevent body from being scrolled while mobile menu is opened **/ body.no-scroll { overflow: hidden; } /* Internet Explorer overrides */ @media all and (-ms-high-contrast:none) { .ie-only { display: block !important; } /* Main navigation */ .navbar--top-bar-content.ie-only { display: flex !important; } .ie-only.navbar--btn { position: absolute !important; top: 0.5rem; right: 0; } /* Homepage */ .homepage--hero-animation, .story--animation { display:none; } .cta.card-shadow { background-color: #040e3c; } /* Pricing */ .pricing--switcher-wrapper, .pricing--table-slots, .trial-btn, .custom-pricing-text { display:none; } .pricing-ie-only { display: block; } .get-in-touch-btn { margin-top: 2.7rem; } .pricing--table-container-top { margin-top: 4rem; } /* Customers */ .customers--logos-grid { display: flex; flex-wrap: wrap; } img.customers--logo { width: 20%; } /* Marketplace */ .marketplace--search { display:none; } img.marketplace--card-img { width: auto; height: auto; max-width: 10rem; } .btn-user-logged-in { display: none; } /* About us */ .timeline_wrapper, .timeline-section, .timeline-support-section { display: none; } } /*** Blog styling ****/ /* To turn "Blog" text link blue in the breadcrumbs*/ a.breadcrumbs--item-link{ color: #1999E3 !important; } a.breadcrumbs--item-link:hover{ color: #174298 !important; } .breadcrumbs--item:hover { color: #174298; } /* To truncate paragraph in post thumbnail */ .truncate { display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; } /* Links on hover */ article a:hover { text-decoration: underline; } /* Blockquotes */ blockquote:before { content: open-quote; font-size: 8rem; position: absolute; top: -4rem; color: #1999e3; left: 1rem; font-weight: 900; } blockquote::after { content: close-quote; font-size: 8rem; position: absolute; bottom: -7.5rem; color: #1999e3; right: 1rem; font-weight: 900; } /* Article img spacing */ #article figure img { margin-bottom: 1.5rem; } /* Article img caption */ #article figcaption { color: #4d6072; /* dark-gray */ font-size: 1rem; font-style: italic; } /* Table of Contents on Blog and Text page*/ #toc ul { margin: 0; padding: 0; } #toc ul li a { color: inherit; } #toc ul li a:hover { color: #1999e3; } article [id^="toc"] { display: block; position: relative; top: -7rem; visibility: hidden; } li.toc-h2 { margin-top: 1rem; margin-bottom: 0.5rem; color: #040e3c; line-height: 1.5; list-style-type: none; } li.toc-h3 { list-style: none; line-height: 1.3; margin: 0; padding: 0.3rem 0.5rem; font-size: 0.9rem; border-left: solid #c7c9d3 2px; } /* ToC scrollbar */ #toc ::-webkit-scrollbar /* for blog articles */ , .text-page--toc-container::-webkit-scrollbar /* for text pages */ { width: 5px; } #toc ::-webkit-scrollbar-thumb /* for blog articles */ , .text-page--toc-container::-webkit-scrollbar-thumb /* for text pages */ { background-color: #c7c9d3; border-radius: 10px; } #toc ::-webkit-scrollbar-track /* for blog articles */ , .text-page--toc-container::-webkit-scrollbar-track /* for text pages */ { background-color: #efefef; } /** F’in sweet Webflow Hacks - #20 Create sub bullet lists inside a Rich Text element **/ .hack20-sub-bullet { margin-left: 15px; } .hack20-sub-bullet-2 { margin-left: 30px; } @media (max-width: 767px) { .hack20-sub-bullet { margin-left: 10px; } .hack20-sub-bullet-2 { margin-left: 20px; } } @media(max-width:1260px){ .btn-top{ top: 82vh; } } @media(max-width:991px){ .btn-top{ top: auto; right: 18px; bottom: 80px; } } /*setting for "TOC"*/ h1::before, h2::before, h3::before, h4::before, h5::before, h6::before { display: block; content: " "; height: 90px; margin-top: -90px; visibility: hidden; } .is-active-link::before { background-color: #1899e3 !important; } @media(min-width:768px){ div.text-page--toc-column.w-col.w-col-4{ margin-top: -10rem !important; } } @media(min-width: 501px){ .text-span-4{ display: none!important; }} .tooltiptext { visibility: hidden; border-radius: 2px; } .tooltiptext::after { content: " "; position: absolute; top: 50%; right: 100%; /* To the left of the tooltip */ margin-top: -5px; border-width: 5px; border-style: solid; border-color: transparent black transparent transparent; } .tooltip_container:hover .tooltiptext { visibility: visible; opacity: 1; transition: all .2s; } html[lang="nl"] .tooltiptext{ width: 220px; } @media(max-width:500px){ .container-max-width-100{ max-width: 100%; } .navbar--menu-dropdown-link{ flex-direction: column; } .tooltip_container{ position: absolute; right: 0; display: block; text-align: end; } .tooltiptext{ display: none; } .image-19{ position: relative; width: 17px; height: 17px; max-width: unset; top: 1px; right: 0; } .text-block-25 { display: none; } .tooltiptext_mob { position: relative; margin: 10px 0; display: none; width: 100%; color: white !important; border-radius: 2px; } .tooltiptext_mob{ background-color: #126DB1; padding: 3px 0 3px 5px; font-size: 12px; font-weight: 700; } .tooltiptext_mob::after { content: ""; position: absolute; bottom: 100%; left: 95%; margin-left: -5px; border-width: 5px; border-style: solid; border-color: transparent transparent #126DB1 transparent; } } @media(min-width: 501px){ .footer ul li{ display: flex; } .footer .image-19{ margin-top: 3px; } .footer .tooltiptext{ top: -3px !important; } } @media(max-width: 500px){ .footer .image-19{ top: -42px; right: 2px; } .footer ul li{ position: relative; } } .overflow-visible{ overflow: visible !important; } .show_only_in_nl, .show_only_in_de, .show_only_in_en, .show_only_in_fr{ display: none; } html[lang="nl"] .show_only_in_nl, html[lang="de"] .show_only_in_de, html[lang="en"] .show_only_in_en, html[lang="fr"] .show_only_in_fr{ display: block !important; } html[lang="de"] .show_only_in_de_flex{display: flex !important;} html[lang="de"] .hide_only_in_de{display: none !important;} .w-nav-button{color: white!important;} html[lang="nl"] .partnerships_menu_item, html[lang="nl"] .partnerships_footer_item{display: none; } .w-slider-dot{ width: 12px !important; height: 12px !important; } .right_mwr{ background-image: radial-gradient(125.67% 82.64% at 50% 100%,#00a2ff 0,#04004a 100%) !important;} /*setting for FAQ*/ .accordion-title-heading::before{ height: 0 !important; margin-top: 0 !important; } </style> <script> // Change footer copyright year dynamically document.addEventListener("DOMContentLoaded", function () { const dynamicYear = document.querySelector(".footer--dynamic-year"); const currentYear = new Date().getFullYear(); dynamicYear.textContent = currentYear; }); </script> <style> .homepage--hero-app-img{width: auto !important;} .new_tellent_btn_paddings:hover{ background-color: #1e02f3 !important; border-color: #1e02f3 !important; color: white !important; transition: all .2s; } .border-gradient-purple { background-image: linear-gradient(90deg,#e83393,#92069c) !important; border-style: none; } .border-gradient-purple:hover{ background-color: #1e02f3 !important; /*background-image: none !important;*/ background-image: linear-gradient(90deg,#1e02f3,#1e02f3) !important; } .btn.btn-green-contained.homepage--hero-btn.btn_try_for_free_18d { border-color: unset; background-color: unset; } .new_tellent_btn_paddings{ transition: all .2s; } .new_tellent_btn_paddings:hover .div_arrow_btn{ padding-left: 6px !important; padding-right: 0px !important; transition: all .2s; } .div_arrow_btn{transition: all .2s; } #home_hero_btn_01{ padding-top: calc(2rem + 2px); padding-bottom: calc(2rem + 2px); } #go-to-app-btn .w-icon-dropdown-toggle:before { margin-left: -6px; } </style> <script src="//rum-static.pingdom.net/pa-6662f2c968cac40012000c1d.js" async=""></script> <style>.footer--tel{display: none !important;}</style><style> /* Header for dynamic color change */ a.breadcrumbs--item-link, a.breadcrumbs--item-link:hover { color: inherit; } /* To truncate paragraph in post thumbnail */ .truncate { display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; } .decimal { margin-left:20px; list-style:circle; counter-increment:item; position: relative; font-weight: normal!important; } .decimal strong { font-weight: normal!important;} .decimal em{ font-style:normal !important; } </style> <!-- TOC scripts and CSS start here: --> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.1.1/tocbot.css"> <script defer="" src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.1.1/tocbot.min.js"></script> <style> .toc ol li a:hover { color: #1999e3; } </style> <script> window.addEventListener('DOMContentLoaded', (event) => { var all_H = document.getElementById("article").querySelectorAll("h2, h3"); let unique_id_No = 1; for (let i = 0; i < all_H.length; i++) { const el = all_H[i]; el.setAttribute("id",unique_id_No) unique_id_No++ } tocbot.refresh() }); </script> <!-- TOC scripts and CSS_link end here. --></head><body data-blog-article="true" class="body-69"><div id="top_of_the_page"><div class="blog--main-nav-light-bg"></div><div class="blog--navbar-wrapper"><div class="blog--navbar-shadow card-shadow"></div><div data-collapse="medium" data-animation="default" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navbar navbar-bg-dark w-nav"><div class="navbar--container"><div 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w-dropdown-link">FR</a><a href="/de/blog" class="blog--lang-dropdown-link w-dropdown-link">DE</a><a href="/nl/blog" class="blog--lang-dropdown-link w-dropdown-link">NL</a></nav></div><a id="login-btn" href="https://auth.recruitee.com/sign-in" class="navbar--btn-login btn-guest">Login</a><div id="top-bar-content" class="guest-btns-container"><a href="/demo" class="navbar__nav-link top-bar-link text-dark">Get demo</a></div><div id="go-to-app-btn-group" class="btn btn-light btn-group dark ml-1"><a id="go-to-app-label" href="#" class="btn-group---left dark w-button">Go to app</a><div data-hover="false" data-delay="0" id="go-to-app-dropdown" class="btn-group--right w-dropdown"><div id="go-to-app-btn" class="btn-arrow w-dropdown-toggle"><div class="navbar--menu-dropdown-item-icon arrow dark w-icon-dropdown-toggle"></div></div><nav class="btn-apps-dropdown card-shadow w-dropdown-list"><div id="go-app-dropdown-header" class="btn-apps-dropdown-header"><div class="text-block-10">Choose company...</div></div><div id="go-app-dropdown-body" class="btn-apps-dropdown-body"></div><div id="go-app-dropdown-footer" class="btn-apps-dropdown-footer"><a href="#" class="font-weight-bold w-dropdown-link">Sign out</a></div></nav></div></div><a id="navbar-trial-btn" href="https://auth.recruitee.com/sign-up" class="btn btn-primary-contained navbar--btn start_my_free_trial_btn w-button">Try free 18 days</a></div></nav></div><div class="menu-button-2 w-nav-button"><div class="w-icon-nav-menu"></div></div></div></div></div><div id="post-header" class="blog--header"><div class="container w-container"><div class="blog--category-hero-section"><div class="post--hero-copy"><div class="breadcrumbs"><a href="/blog" class="breadcrumbs--item-link">Blog</a><div class="breadcrumbs--container"><div class="breadcrumbs--divider">></div><a href="/category/employer-branding" class="breadcrumbs--item">Employer branding</a></div><div class="breadcrumbs--container"><div class="breadcrumbs--divider">></div><a href="/subcategory/company-culture" class="breadcrumbs--item">Company culture</a></div></div><h1 class="post--hero-title slideup blog-article-title">10 steps companies can take to invest in our planet this Earth Day</h1><div class="post--hero-details"><div class="post--hero-details-block"><div>Last updated: </div><div class="post--hero-date">April 21, 2022</div><div class="post--hero-date w-condition-invisible">April 21, 2022</div></div><div class="post--hero-details-block w-condition-invisible"><div class="post--hero-minutes w-dyn-bind-empty"></div><div>min read</div></div></div><div class="post--hero-author"><img height="70" loading="lazy" width="70" alt="" src="https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a.jpg" sizes="100vw" srcset="https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a-p-500.jpg 500w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a-p-800.jpg 800w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a-p-1080.jpg 1080w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a.jpg 2736w" class="post--hero-author-img"><div class="post--hero-author-details"><div class="post--hero-author-name">Rebecca Anderson</div><div class="post--hero-author-company">Instant Commerce</div></div></div><div class="post--hero-second-author"><img height="55" loading="lazy" width="55" alt="" src="" class="post--hero-second-author-img w-dyn-bind-empty"><div class="post--hero-second-author-details"><div class="post--hero-second-author-name w-dyn-bind-empty"></div><div class="post--hero-second-author-company w-dyn-bind-empty"></div></div></div></div><img height="" loading="lazy" src="https://cdn.prod.website-files.com/60870cca519aca7849a9262d/626128e8052990b5ff8d7821_invest%20in%20our%20planet.jpg" alt="invest in our planet this Earth Day" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 94vw, (max-width: 1279px) 48vw, 558px" srcset="https://cdn.prod.website-files.com/60870cca519aca7849a9262d/626128e8052990b5ff8d7821_invest%20in%20our%20planet-p-500.jpeg 500w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/626128e8052990b5ff8d7821_invest%20in%20our%20planet-p-800.jpeg 800w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/626128e8052990b5ff8d7821_invest%20in%20our%20planet-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/626128e8052990b5ff8d7821_invest%20in%20our%20planet.jpg 1920w" class="post--hero-img"></div></div></div><div class="post--wrapper"><div class="container w-container"><div class="post--content w-row"><div id="toc" class="post--toc w-col w-col-4 w-col-stack"><div class="post--toc-container card-shadow"><div class="post--toc-title">Table of contents</div><div class="toc"></div></div></div><div class="post--copy w-col w-col-7 w-col-stack"><article id="article" class="post--text w-richtext"><p>The 2022 theme for Earth Day, “<a href="https://www.earthday.org/" target="_blank">Invest in our planet</a>”, focuses on the everyday green actions individuals and organizations can take to do their part. Taking into account the considerable amount of our lives that are spent at the office, investing in green initiatives at your organization ensures that your company is doing its part to save the planet. </p><h2>Benefits of taking part in sustainable initiatives </h2><p>Furthermore, “going green” can also do wonders for your employer brand. Taking the time to invest in ESG (Environmental, Social, and Governance) initiatives at your company can help <a href="https://recruitee.com/articles/sustainable-employer-branding" target="_blank">create a sustainable employer brand</a>. This can help to attract and retain talent - as research shows that 51% of employees don’t want to work for a company that doesn't have strong social or environmental commitments (<a href="https://www.conecomm.com/research-blog/2016-employee-engagement-study" target="_blank">Cone Communications</a>). </p><p>In this article, we’ll cover 10 steps your company can take to invest in our planet this Earth Day, and every day of the year. </p><h2>10 easy steps to invest in our planet </h2><h3>1. Create paper usage guidelines</h3><p>According to <a href="https://www.formstack.com/resources/blog-paper-statistics#:~:text=U.S%20offices%20use%2012.1%20trillion,producer%20and%20consumer%20of%20paper." target="_blank">one report</a>, 12.1 trillion sheets of paper are used per year by U.S. companies. Some of this paper usage can be eliminated by using alternatives. There are a lot of different ways that you can cut down on your paper use: </p><ul role="list"><li>Embrace<strong> digital paper alternatives</strong> when possible (Take notes on your computer, fillable PDFs, Google Docs, e-signatures on documents, etc.)</li><li>Create guidelines on what is and isn’t allowed to be printed </li><li>Adopt the <strong>“Think before you print” mentality</strong></li><li>Have fewer printers in the office</li></ul><h3>2. Give your employees reusable water bottles!</h3><p>This can accomplish two goals at once: reducing plastic waste and figuring out what company swag to gift your employees! </p><p>The article “<a href="https://www.earthday.org/money-in-a-bottle/" target="_blank">Money in a bottle</a>” estimates that Americans buy, on average, 167 disposable water bottles per year, costing them up to $266 each year! </p><p>Encouraging your employees to use reusable water bottles will help them to cut down on plastic waste in and out of the office, and save money too!</p><h3>3. Reduce food waste at the office and at home</h3><p>Approximately <a href="https://www.usda.gov/foodwaste/faqs" target="_blank">30-40% of our food supply</a> is wasted in the US alone. Cutting down on food waste is one easy way to take action. You can try the following tactics:</p><ul role="list"><li>Set up a composting program in your office. As a bonus, you can use this to help fertilize plants around your office. </li><li>Donate extra food to food shelters</li><li>Do you offer free lunch to your employees? Get a good headcount of how many people will be in the office each week to make sure you don’t order too much food. </li></ul><p>These efforts are not just limited to the office. Why not let employees use a bit of their home office budget to buy a small bin for compost? </p><h3>4. Allow flexibility in your office work location</h3><p>In theory - letting your employees work from home means less of a carbon footprint for your employees and for your office. To put this into practice, you need to work on making sure your employees are also being eco-conscious in their home office as well. </p><h3>5. Calculate your impact </h3><p>Education is a great way to outline the why behind your green initiatives. By calculating your impact, you can help raise awareness. Show your employees that sustainability is more than just a buzzword. Here are a few cool calculators you can try: </p><ul role="list"><li><a href="https://www.earthday.org/foodprints-calculators/" target="_blank">Foodprint Calculator </a> </li><li><a href="https://www.earthday.org/plastic-pollution-calculator-2/" target="_blank">Plastic Calculator</a></li><li><a href="https://www3.epa.gov/carbon-footprint-calculator/" target="_blank">Carbon footprint calculator</a></li></ul><h3>6. Donate to green initiatives</h3><p>If environmental initiatives become a part of your employer brand, it might be a good idea to put your money where your mouth is. This could be picking a few causes that are near and dear to your organization and/or supporting/matching employee donations!</p><h3>7. Take action together - volunteer </h3><p>Volunteering is a down-to-earth way to get involved in sustainable initiatives. Here are a few ideas to get you started: </p><ul role="list"><li>Adopt a part of the road/organize regular roadside cleanups with your team</li><li>Plant some trees - there are lots of programs for this idea!</li><li><a href="https://www.earthday.org/actions/green-up-with-a-cleanup-volunteer-for-a-cleanup-in-your-community/" target="_blank">Join a Cleanup</a></li><li>Get involved with <a href="https://www.greenpeace.org/usa/volunteer-platform/" target="_blank">Greenpeace</a></li><li>Look for other local initiatives!</li></ul><h3>8. Explore the great outdoors </h3><p>Remind your employees of the real reason for your “going green” activities:</p><ul role="list"><li>For smaller teams: <strong>organize a group hike</strong>! Did someone say team bonding?</li><li>For bigger companies - give everyone a <strong>half-day off to spend some time outside</strong></li><li>Combine the volunteering idea: go for a group walk and pick up waste on your walk!</li></ul><h3>9. Create a Green team</h3><p>Let your employees share their voices on how your company can adopt green practices. Forming a “Green team” is one way to get everyone involved. Together you can assess and audit the areas of improvement at your company, and make an action plan to tackle them! </p><p>For example, Recruitee has just launched its very own “Green Team”! This group is dedicated to evaluating and improving our environmental impact.</p><p>The main goals are to:</p><ul role="list"><li>educate,</li><li>guide,</li><li>raise awareness,</li><li>and engage Recruitee’s employees to rethink their own behaviours around sustainability!</li></ul><blockquote>“With this, the Recruitee Green Team will ultimately make a collective contribution to a greener workplace, a greener company, and a cleaner planet overall!” - Lotte Kalauch and Xander Wegscheider | Recruitee Green Team Founders </blockquote><h3>10. Start a plant-based challenge like “Meatless Mondays”</h3><p>Shrinking your “<a href="https://www.earthday.org/campaign/foodprints-for-future/" target="_blank">foodprint</a>” is one way your employees can fight climate change. It’s important to keep in mind that factors like cost, accessibility, health, and culture can play a part in employee interest in such challenges. But, if you are excited about trying this idea at your company here’s an example of what you could do: </p><ul role="list"><li>Kick-off a <strong>“Meatless Monday” challenge</strong></li><li>Share a recipe each Monday that employees can easily make whether they are at home or going to the office</li><li>You could even <strong>make this a fun contest </strong>- everyone has to take a picture of their best attempt at the recipe!</li><li>Encourage recipe swapping between employees </li><li><strong>Provide free meatless lunches every Monday</strong> at the office/vouchers for at home</li><li>Additional swag idea/contest prize for Meatless Monday contests: <strong>Give reusable grocery bags</strong> to your employees</li></ul><h2>Final thoughts </h2><p>By implementing these green initiatives at your company, you can do your part to “Invest in our planet”, with the added bonus of creating a more sustainable employer brand. </p><p>If we all do our part, our planet will be one step closer to a brighter and greener tomorrow. If you’re still looking for ideas - check out this list of <a href="https://www.earthday.org/earth-day-tips/" target="_blank">52 ways to invest in our planet</a>. </p><p>Remember - although Earth Day is a great day to kickstart your efforts - green initiatives can be carried out throughout the year! </p></article><a href="#" class="ebook-lick w-inline-block w-condition-invisible"><img src="" loading="lazy" alt="" class="w-dyn-bind-empty"></a><div class="post--author-block"><div>Written by</div><div class="post--hero-first-author"><div class="post--hero-author"><img height="70" loading="lazy" width="70" alt="" src="https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a.jpg" sizes="100vw" srcset="https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a-p-500.jpg 500w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a-p-800.jpg 800w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a-p-1080.jpg 1080w, https://cdn.prod.website-files.com/60870cca519aca7849a9262d/62596dffa5d618cd30184d5e_1445BDB8-2DDD-4394-93D6-62180513E892_1_201_a.jpg 2736w" class="post--hero-author-img"><div class="post--hero-author-details"><div class="post--hero-author-name">Rebecca Anderson</div><div class="post--hero-author-company">Instant Commerce</div></div></div><div class="w-richtext"><p><a href="https://www.linkedin.com/in/becca-rose-anderson/" target="_blank">Rebecca</a> is Instant Commerce's Content Marketer. Her goal is to educate and entertain HR and recruitment professionals with content on the latest topics disrupting the industry.</p></div></div><div class="post--hero-author-second"><div class="post--hero-author"><img height="70" loading="lazy" width="70" alt="" src="" class="post--hero-author-img w-dyn-bind-empty"><div class="post--hero-author-details"><div class="post--hero-author-name w-dyn-bind-empty"></div><div class="post--hero-author-company w-dyn-bind-empty"></div></div></div><div class="w-dyn-bind-empty w-richtext"></div></div></div><div><div id="post-cta" class="mwr_container_blog_post card-shadow"><div class="left_mwr left_mwr_blog_post"><div class="div-block-63"><h4 class="heading-26">Get the <br>MidWeekRead</h4><img src="https://cdn.prod.website-files.com/60780a9b4720a47267a88257/6312149afcdc2218b70903c7_mwr_icon.png" loading="lazy" alt="" class="image-39"></div><p class="paragraph-12">Get the exclusive tips, resources and updates to help you hire better!</p></div><div class="right_mwr right_mwr_blog_post"><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js?pre=1"></script> <script> hbspt.forms.create({ region: "na1", portalId: "2688240", formId: "e547c3a5-391f-4092-a1e4-fd0294676d03" }); 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We need only lightness to determine if the color is bright or dark. So we gonna calculate only the last value with formula: L = (Cmax + Cmin) / 2 */ let lightness = (cMax + cMin)/2 /* Now we gonna check if our lightness is >50% or < 50%. 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