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furnishing firm, which had traditionally focused on brick-and-mortar operations and conventional marketing methods. During the lockdown, I decided to learn new skills and enrolled in several courses: Google Marketing, Running Ads on Facebook and Instagram, and TikTok Essentials. These courses taught me how to enhance client profiling and improve engagement, making it easier for clients to understand our products and company, thereby increasing their willingness to work with us. Within approximately six months, sales increased by about 30%.</div> <div class="video-row"> <div class="overlay"> <div class="play-btn posrel"> <img class="spin-text rotate-center" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/video-btn-spin.png"><noscript><img class="spin-text rotate-center" src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/video-btn-spin.png" alt=""></noscript> <svg width="175" height="175" viewBox="0 0 175 175" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="87.5" cy="87.5" r="87.5" fill="url(#paint0_linear_17_416)"/> <path d="M81.9014 78.3902L96.108 86.6151C96.8932 87.0696 97.2858 87.2969 97.4176 87.5935C97.5327 87.8521 97.5327 88.1474 97.4176 88.4061C97.2858 88.7026 96.8932 88.9299 96.108 89.3844L81.9014 97.6093C81.1134 98.0655 80.7194 98.2936 80.3961 98.2599C80.114 98.2305 79.8577 98.0827 79.691 97.8534C79.4998 97.5904 79.4998 97.1352 79.4998 96.2246L79.4998 79.7749C79.4998 78.8643 79.4998 78.4091 79.691 78.1461C79.8577 77.9168 80.114 77.769 80.3961 77.7396C80.7194 77.7059 81.1134 77.934 81.9014 78.3902Z" fill="white" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <defs> <linearGradient id="paint0_linear_17_416" x1="146" y1="31" x2="27.5" y2="136" gradientUnits="userSpaceOnUse"> <stop stop-color="#C3A55C"/> <stop offset="1" stop-color="#654B0F"/> </linearGradient> </defs> </svg> </div> </div> <video id="course_video" width="100%" preload="metadata" height="400" controls poster="https://upskilling100.fca.edu.sg/wp-content/uploads/2024/06/DAYNA-ONG.jpg"> <source src="https://upskilling100.fca.edu.sg/wp-content/uploads/2024/07/26.-DAYNA-ONG-YEE-MUN_1.mp4#t=" type="video/mp4"> <source src="https://upskilling100.fca.edu.sg/wp-content/uploads/2024/07/26.-DAYNA-ONG-YEE-MUN_1.mp4#t=1.3" type="video/ogg"> Your browser does not support the video tag. </video> </div> <div class="hide voting-btn-wrap"> <a class="voting-btn" href="https://learn.fca.edu.sg/upskilling100">Feeling inspired? Vote for this story now!</a> </div> </div> <div class="course-completed"> <h3 class="title">Courses Completed</h3> <div class="completed-course-list"> <div class="course"> <div class="title">WSQ TikTok Essentials: Using the Platform and Creating Impactful Content</div> <div class="duration"><span><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png"><noscript><img src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png" alt=""></noscript></span>Duration: 2.5 Day Course</div> <a class="course-link" target="_blank" href="https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2021008862">Course details at MySkillsFuture.gov.sg >></a> <a class="course-link" target="_blank" href="https://www.fca.edu.sg/course/tiktok-essentials/">Course details at FirstCom Academy >></a> </div> <div class="course"> <div class="title">WSQ Building Your Brand with LinkedIn Marketing</div> <div class="duration"><span><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png"><noscript><img src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png" alt=""></noscript></span>Duration: 2.5 Day Course</div> <a class="course-link" target="_blank" href="https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2021010428">Course details at MySkillsFuture.gov.sg >></a> <a class="course-link" target="_blank" href="https://www.fca.edu.sg/course/linkedin-marketing/">Course details at FirstCom Academy >></a> </div> <div class="course"> <div class="title">WSQ How To Run Successful Facebook and Instagram Ad Campaigns To Increase Ad Revenue</div> <div class="duration"><span><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png"><noscript><img src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png" alt=""></noscript></span>Duration: 2.5 Day Course</div> <a class="course-link" target="_blank" href="https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2021007092">Course details at MySkillsFuture.gov.sg >></a> <a class="course-link" target="_blank" href="https://www.fca.edu.sg/course/facebook-advertising/">Course details at FirstCom Academy >></a> </div> <div class="course"> <div class="title">WSQ Run Successful Google Search Engine Marketing Campaigns For PPC and Display Ads</div> <div class="duration"><span><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png"><noscript><img src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png" alt=""></noscript></span>Duration: 2.5 Day Course</div> <a class="course-link" target="_blank" href="https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2021005548">Course details at MySkillsFuture.gov.sg >></a> <a class="course-link" target="_blank" href="https://www.fca.edu.sg/course/search-engine-marketing/">Course details at FirstCom Academy >></a> </div> <div class="course"> <div class="title">WSQ Search Engine Optimisation (SEO) 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png"><noscript><img src="https://upskilling100.fca.edu.sg/wp-content/themes/fca100/assets/image/luminaries/duration.png" alt=""></noscript></span>Duration: 2.5 Day Course</div> <a class="course-link" target="_blank" href="https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2021006973">Course details at MySkillsFuture.gov.sg >></a> <a class="course-link" target="_blank" href="https://www.fca.edu.sg/course/google-analytics/">Course details at FirstCom Academy >></a> </div> </div> <div class="slider-progress-wrap"> <div class="progress" role="progressbar" aria-valuemin="0" aria-valuemax="100"> <span class="slider__label sr-only"> </div> <div class="slider-nav"> <div class="pointer custom-nav 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