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<h1 class="page-title">Synthetic Data</h1> </div>  </div>  </div>  </section>  <section id="breadcrumbs"> <div class="container"> <div class="row"> <div class="col-12"> <nav id="breadcrumb-nav" aria-label="breadcrumb"> <ol class="breadcrumb"> <li class="breadcrumb-item"><a href="https://standards.ieee.org" title="Home">Home</a> </li> <li class="breadcrumb-item"><a href="https://standards.ieee.org/industry-connections/" title="Industry Connections">Industry Connections</a></li><li class="breadcrumb-item"><a href="https://standards.ieee.org/industry-connections/activities/" title="Current Industry Connections Activities">Current Industry Connections Activities</a></li> <li class="breadcrumb-item active" aria-current="page">Synthetic Data </li> </ol>  </nav>  </div>  </div>  </div>  </section>  <section id="content"> <div class="container"> <div class="row"> <div id="main-content" class="col-12"> <div class="post"><div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="left wpb_column vc_column_container vc_col-sm-8" id="inner-content"><div class="vc_column-inner"><div class="wpb_wrapper"><h2 style="text-align: left" class="vc_custom_heading vc_do_custom_heading h3" >About the Activity</h2> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">Based on a variety of discussions with customers, regulators, analyst firms and academics, we have seen a need for synthetic data privacy and accuracy standards. However, due to the novelty of this technology and a not yet existent synthetic data community with members from synthetic data producers, synthetic data users, academia as well as from the regulatory side, we will first start with this Synthetic Data Industry Connections (IC) activity to build the community and discuss how standardization of this new technology could best be approached. Besides laying the groundwork for the submission of a proposal for synthetic data standards, this IC activity will also seek to advance the concept of fair synthetic data, as well as to support regulators in their understanding of this new technology and how it can be evaluated.</span></p> <p><span style="font-weight: 400;">Data is now at the core of every technological, societal, and economic advance and organizations are under increasing pressure to become data-driven and offer personalized services to meet their customers’ expectations. Thus, there is a rising need to utilize customer data. However, by 2023, 65% of the world’s population will have its personal information covered under modern privacy regulations, up from 10% in 2020 (Gartner) and already now the European Union’s General Data Protection Regulation (GDPR) and the United States’ California Consumer Privacy Act (CCPA) present organizations with the challenge to find privacy-preserving ways of utilizing customer data. While anonymization of customer data would be a solution, as fully anonymous data is exempt from privacy legislation, researchers have shown repeatedly that legacy anonymization techniques (e.g., masking, obfuscating) fail in the era of big data and are not able to protect individuals from re-identification in supposedly anonymous datasets. Moreover, due to the destructive nature of these approaches (i.e., all parts of a dataset that could be re-identifying need to be deleted), it is not possible to preserve the utility of traditionally anonymized data, which significantly limits its usability for analytical purposes and AI training. This has resulted in customer data being largely locked up, creating a barrier to data-driven innovation.</span></p> <p><span style="font-weight: 400;">Recent advancements in deep learning and an increase in computational power facilitated the development and early adoption of an emerging anonymization and privacy protection technique: AI-generated synthetic data. Synthetic data is artificial data that is generated based on original customer data. It is highly realistic and statistically representative to the original data and thus suitable to serve as a drop-in replacement for it (e.g., for AI training). Yet – when generated with appropriate privacy mechanisms – synthetic data is fully anonymous and impossible to re-identify.</span></p> <p><span style="font-weight: 400;">Besides creating replica datasets, synthetic data is also capable of augmenting data to reduce bias and to correct imbalances. Research—also by Gartner—estimates that by 2022, 85% of algorithms will be erroneous due to bias. Bias and discrimination of AI systems are problems that are already being taken seriously, and synthetic data can contribute to mitigate bias with fair synthetic datasets representing the world, not as it is, but as we would like to see it. For instance, without gender-based or racial discrimination.</span></p> <p><span style="font-weight: 400;">Due to synthetic data’s immense potential to reconcile data utilization with privacy protection, there are already enterprise organizations in the financial services, insurance, healthcare, and telco industry, as well as public sector organizations using synthetic data for AI training, analytics, digital product development, cross-border data sharing and testing. However, there are no commonly agreed criteria for measuring the accuracy and privacy of synthetic data-generating platforms.</span></p> </div> </div> <h2 style="text-align: left" class="vc_custom_heading vc_do_custom_heading h3 mt-5" >Goals of the Activity</h2> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">Deliverables and outcomes from Industry Connections activities may include documents (e.g., white papers or reports), proposals for standards, conferences, workshops, etc. The deliverables of this Synthetic Data IC activity will include:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Building an international community</b><span style="font-weight: 400;"> for structured, AI-generated synthetic data</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Recommendation for an </span><b>AI-generated</b> <b>synthetic data privacy and accuracy standard proposal</b></li> </ul> <p><span style="font-weight: 400;">Once the above big milestones are reached, the group will dedicate its time to work on other deliverables, including:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Harmonizing the definitions</b><span style="font-weight: 400;"> of different synthetic data types and categories</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Definition of </span><b>typical uses, best practices, and application orientation</b><span style="font-weight: 400;"> for AI-generated synthetic data</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">An educational AI-generated synthetic data </span><b>white paper for data protection authorities</b><span style="font-weight: 400;"> and other regulatory bodies</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A series of workshops and a final report to advance the concept of </span><b>fair synthetic data</b></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A report on AI-generated </span><b>synthetic data for AI auditing and explainable AI</b></li> </ul> <p><span style="font-weight: 400;">Defining criteria catalogs for standardized </span><b>open AI-generated synthetic datasets</b><span style="font-weight: 400;"> to enable lesser resourced countries and small and medium-sized enterprises (SMEs) to innovate at a more competitive level</span></p> </div> </div> <h2 style="text-align: left" class="vc_custom_heading vc_do_custom_heading h3 mt-5" >Getting Involved</h2><h3 style="text-align: left" class="vc_custom_heading vc_do_custom_heading h6 mt-4" >Who Should Get Involved</h3> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">We welcome new participants from large and small corporations, academia, industry, and government agencies that are interested in this Synthetic Data activity. Members will be composed of, but not limited to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Providers of AI-generated synthetic data/vendors</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Users of AI-generated synthetic data</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Data protection authorities and other regulators</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Privacy researchers</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Deep Learning/AI-generated synthetic data researchers</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Digital human rights activist groups</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Privacy lawyers</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Consulting firms with focus on (Ethical) AI and Privacy</span></li> </ul> </div> </div> <h3 style="text-align: left" class="vc_custom_heading vc_do_custom_heading h6 mt-4" >How to Get Involved</h3> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p>To learn more about the program and how to join the Synthetic Data activity, please express your interest by completing the <a href="https://app.smartsheet.com/b/form/3b86174da5d640228933274c7452616c" target="_blank" rel="noopener">interest form</a>.</p> </div> </div> </div></div></div><div class="right wpb_column vc_column_container vc_col-sm-4" id="inner-sidebar"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid widget"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div style="text-align: left" class="vc_custom_heading vc_do_custom_heading widget-title" >Next 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