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class="signup-form-wrapper signup--hidden " data-define="{form_0: new SignupForm(this)}"> <form class="marketing-form signup-form stateful-form" novalidate="novalidate" autocomplete="off" data-namespace="form_0" data-hidden-fields-namespace="hiddenFields_0" data-bind-event-submit="form_0.handleSubmit(this, event)" action="https://web.archive.org/web/20211030061758/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"> <div data-define="{ email0: new StatefulField( 'email', form_0, this, { required: true, validate: true, live: false, showHint: true, showError: true }, {}, 'form_0' )} " class="stateful-field email "><div data-context="email0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Email address</span><input placeholder="Email address" aria-describedby="MessageId_9d7f" name="signup[email]" type="email" autocomplete="email" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.email0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.email0)" class="marketing-input marketing-input--floating" id="0_signup_email"/></label><span class="marketing-form__messages" id="MessageId_9d7f"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ password0: new StatefulField( 'password', form_0, this, { required: true, validate: true, live: false, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field password "><div data-context="password0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Password</span><input placeholder="Password" aria-describedby="MessageId_bb25" name="signup[password]" type="password" autocomplete="new-password" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.password0)" data-bind-event-keyup="null" class="marketing-input marketing-input--floating" id="0_signup_password"/></label><span class="marketing-form__messages" id="MessageId_bb25"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ shop_name0: new StatefulField( 'shop_name', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field shop_name "><div data-context="shop_name0"><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper shop_name"><span class="marketing-label marketing-label--in-field marketing-label--floating">Your store name</span><input placeholder="Your store name" aria-describedby="MessageId_3ab3" name="signup[shop_name]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.shop_name0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.shop_name0)" class="marketing-input marketing-input--floating" id="0_signup_shop_name"/></label><span class="marketing-form__messages" id="MessageId_3ab3"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{hiddenFields_0: new HiddenFields({ source: "", source_url: "", source_url_referer: "", signup_code: "", signup_page: "", signup_page_referer: "", signup_types: "competitor", theme: "", selected_app: "", selected_plan: "", domain_to_connect: "", }, this)}"> <div data-context="hiddenFields_0"> <input type="hidden" name="ref" value=""> <input type="hidden" name="language" value="en"> <input type="hidden" name="locale" value="en"> <input type="hidden" name="_y" data-bind="fields.y"> <input type="hidden" name="ssid" data-bind="fields.ssid"> <input type="hidden" name="source" data-bind="fields.source"> <input type="hidden" name="source_url" data-bind="fields.source_url"> <input type="hidden" name="source_url_referer" data-bind="fields.source_url_referer"> <input type="hidden" name="signup_code" data-bind="fields.signup_code"> <input type="hidden" name="signup_page" data-bind="fields.signup_page"> <input type="hidden" name="signup_page_referer" data-bind="fields.signup_page_referer"> <input type="hidden" name="promotional_program_code" value=""> <input type="hidden" name="domain_to_connect" data-bind="fields.domain_to_connect"> <input type="hidden" name="signup_types[]" value="competitor"> <input type="hidden" name="signup_types[]" data-bind-disabled="fields.signup_types" data-bind="fields.signup_type"> <input type="hidden" name="extra[selected_theme]" data-bind="fields.theme"> <input type="hidden" name="extra[selected_app]" data-bind="fields.selected_app"> <input type="hidden" name="extra[selected_plan]" data-bind="fields.selected_plan"> </div> </div> <div class=" cta_wrapper"> <button class="marketing-button marketing-form__button " name="button" data-bind-disabled="form_0.pending == true" type="submit">Create your store</button> </div> </form> </div> <div id="Announcements"></div> <header id="SiteNavContainer" class="site-nav-container is-sticky"> <div class="marketing-nav-wrapper"> <a class="in-page-link skip-to-main visuallyhidden focusable" data-ga-event="Main Nav" data-ga-action="Skip to content" data-trekkie-event="Main Nav" data-trekkie-action="Skip to content" data-trekkie-id="Main Nav Skip to content" href="#Main">Skip to Content</a> <nav class="marketing-nav--skin-light marketing-nav marketing-nav--primary" id="ShopifyMainNav" itemscope="itemscope" itemtype="https://schema.org/SiteNavigationElement"> <div class="marketing-nav__logo "> <a href="/web/20211030061758/https://www.shopify.com/" class="marketing-nav__logo__shopify" data-ga-event="Main Nav" data-ga-action="Logo" data-trekkie-event="Main Nav" data-trekkie-action="Logo" data-trekkie-id="Main Nav Logo"> <svg class="icon" aria-labelledby="icon-logos-shopify-black-70-title" role="img"><title id="icon-logos-shopify-black-70-title">Shopify</title> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#logos-shopify-black"/> </svg> </a> </div> <ul class="marketing-nav__items display--expanded-nav"> <li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start Nav" data-trekkie-event="Main Nav" data-trekkie-action="Start Nav" data-trekkie-id="Main Nav Start Nav">Start<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/start" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start" data-trekkie-event="Main Nav" data-trekkie-action="Start" data-trekkie-id="Main Nav Start">Start your business</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Branding Nav" data-trekkie-event="Main Nav" data-trekkie-action="Branding Nav" data-trekkie-id="Main Nav Branding Nav">Branding<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Look professional and help customers connect with your business</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/tools/business-name-generator" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Business name generator" data-trekkie-event="Main Nav" data-trekkie-action="Business name generator" data-trekkie-id="Main Nav Business name generator">Business name generator</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online presence Nav" data-trekkie-event="Main Nav" data-trekkie-action="Online presence Nav" data-trekkie-id="Main Nav Online presence Nav">Online presence<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Find a domain, explore stock images, and amplify your brand</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/domains" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Web addresss" data-trekkie-event="Main Nav" data-trekkie-action="Web addresss" data-trekkie-id="Main Nav Web addresss">Web address</a></li><li><a href="https://web.archive.org/web/20211030061758/https://burst.shopify.com/" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Stock photography" data-trekkie-event="Main Nav" data-trekkie-action="Stock photography" data-trekkie-id="Main Nav Stock photography">Stock photography</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Store set up Nav" data-trekkie-event="Main Nav" data-trekkie-action="Store set up Nav" data-trekkie-id="Main Nav Store set up Nav">Store set up<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Use Shopify’s powerful features to start selling</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/oberlo" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Products to sell" data-trekkie-event="Main Nav" data-trekkie-action="Products to sell" data-trekkie-id="Main Nav Products to sell">Products to sell</a></li><li><a href="https://web.archive.org/web/20211030061758/https://themes.shopify.com/?locale=en" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Theme store" data-trekkie-event="Main Nav" data-trekkie-action="Theme store" data-trekkie-id="Main Nav Theme store">Store themes</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sell Nav" data-trekkie-id="Main Nav Sell Nav">Sell<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/sell" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell everywhere" data-trekkie-event="Main Nav" data-trekkie-action="Sell everywhere" data-trekkie-id="Main Nav Sell everywhere">Sell everywhere</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online store" data-trekkie-event="Main Nav" data-trekkie-action="Online store" data-trekkie-id="Main Nav Online store">Online store<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell online with an ecommerce website</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/online" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Overview" data-trekkie-event="Main Nav" data-trekkie-action="Online Overview" data-trekkie-id="Main Nav Online Overview">Overview</a></li><li><a href="/web/20211030061758/https://www.shopify.com/online/ecommerce-solutions" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Features" data-trekkie-event="Main Nav" data-trekkie-action="Online Features" data-trekkie-id="Main Nav Online Features">Features</a></li><li><a href="/web/20211030061758/https://www.shopify.com/examples" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Examples" data-trekkie-event="Main Nav" data-trekkie-action="Online Examples" data-trekkie-id="Main Nav Online Examples">Examples</a></li><li><a href="/web/20211030061758/https://www.shopify.com/online/themes" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Themes" data-trekkie-event="Main Nav" data-trekkie-action="Online Themes" data-trekkie-id="Main Nav Online Themes">Themes</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Nav" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Nav" data-trekkie-id="Main Nav Point of Sale Nav">Point of Sale<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell at retail locations, pop-ups, and beyond</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/pos" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Overview" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Overview" data-trekkie-id="Main Nav Point of Sale Overview">Overview</a></li><li><a href="/web/20211030061758/https://www.shopify.com/pos/hardware" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Hardware" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Hardware" data-trekkie-id="Main Nav Point of Sale Hardware">Hardware</a></li><li><a href="/web/20211030061758/https://www.shopify.com/pos/features" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Features" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Features" data-trekkie-id="Main Nav Point of Sale Features">Features</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button Nav" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button Nav" data-trekkie-id="Main Nav Buy Button Nav">Buy Button<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Transform an existing website or blog into an online store</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/buy-button" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button" data-trekkie-id="Main Nav Buy Button">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Checkout" data-trekkie-event="Main Nav" data-trekkie-action="Checkout" data-trekkie-id="Main Nav Checkout">Checkout<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Provide fast, smooth checkout experiences</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/checkout" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Checkout Overview" data-trekkie-event="Main Nav" data-trekkie-action="Checkout Overview" data-trekkie-id="Main Nav Checkout Overview">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels Nav" data-trekkie-id="Main Nav Sales channels Nav">Sales channels<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Reach millions of shoppers and boost sales</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/channels" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels" data-trekkie-id="Main Nav Sales channels">Overview</a></li><li><a href="/web/20211030061758/https://www.shopify.com/facebook-instagram" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Facebook and Instagram" data-trekkie-event="Main Nav" data-trekkie-action="Facebook and Instagram" data-trekkie-id="Main Nav Facebook and Instagram">Facebook and Instagram</a></li><li><a href="/web/20211030061758/https://www.shopify.com/google" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Google Buy" data-trekkie-event="Main Nav" data-trekkie-action="Google Buy" data-trekkie-id="Main Nav Google Buy">Google</a></li><li><a href="/web/20211030061758/https://www.shopify.com/sell-on-tiktok" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="TikTok" data-trekkie-event="Main Nav" data-trekkie-action="TikTok" data-trekkie-id="Main Nav TikTok">TikTok</a></li><li><a href="/web/20211030061758/https://www.shopify.com/walmart" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Walmart" data-trekkie-event="Main Nav" data-trekkie-action="Walmart" data-trekkie-id="Main Nav Walmart">Walmart Marketplace</a></li><li><a href="/web/20211030061758/https://www.shopify.com/ebay" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="eBay" data-trekkie-event="Main Nav" data-trekkie-action="eBay" data-trekkie-id="Main Nav eBay">eBay</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Nav" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Nav" data-trekkie-id="Main Nav Wholesale marketplace Nav">Wholesale marketplace<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell your products wholesale to retailers from across the US</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/handshake" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Overview" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Overview" data-trekkie-id="Main Nav Wholesale marketplace Overview">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Custom storefront tools Nav" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools Nav" data-trekkie-id="Main Nav Custom storefront tools Nav">Custom storefront tools<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Stand out with custom commerce</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/custom-storefront-tools" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Custom storefront tools" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools" data-trekkie-id="Main Nav Custom storefront tools">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Nav" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Nav" data-trekkie-id="Main Nav International commerce Nav">International commerce<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Reach buyers in new markets with international selling tools</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/markets" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Overview" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Overview" data-trekkie-id="Main Nav International commerce Overview">Overview</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market Nav" data-trekkie-event="Main Nav" data-trekkie-action="Market Nav" data-trekkie-id="Main Nav Market Nav">Market<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/market" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market your business" data-trekkie-event="Main Nav" data-trekkie-action="Market your business" data-trekkie-id="Main Nav Market your business">Market your business</a></li><li><a href="/web/20211030061758/https://www.shopify.com/email-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Email marketing" data-trekkie-event="Main Nav" data-trekkie-action="Email marketing" data-trekkie-id="Main Nav Email marketing">Email marketing</a></li><li><a href="/web/20211030061758/https://www.shopify.com/inbox" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="inbox" data-trekkie-event="Main Nav" data-trekkie-action="inbox" data-trekkie-id="Main Nav inbox">Business chat</a></li><li><a href="/web/20211030061758/https://www.shopify.com/facebook-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Facebook Ads" data-trekkie-event="Main Nav" data-trekkie-action="Facebook Ads" data-trekkie-id="Main Nav Facebook Ads">Facebook Ads</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage Nav" data-trekkie-event="Main Nav" data-trekkie-action="Manage Nav" data-trekkie-id="Main Nav Manage Nav">Manage<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/manage" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage everything" data-trekkie-event="Main Nav" data-trekkie-action="Manage everything" data-trekkie-id="Main Nav Manage everything">Manage everything</a></li><li><a href="/web/20211030061758/https://www.shopify.com/payments" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Payments" data-trekkie-event="Main Nav" data-trekkie-action="Payments" data-trekkie-id="Main Nav Payments">Payments</a></li><li><a href="/web/20211030061758/https://www.shopify.com/balance" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Balance" data-trekkie-event="Main Nav" data-trekkie-action="Balance" data-trekkie-id="Main Nav Balance">Balance</a></li><li><a href="/web/20211030061758/https://www.shopify.com/capital" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Capital" data-trekkie-event="Main Nav" data-trekkie-action="Capital" data-trekkie-id="Main Nav Capital">Capital</a></li><li><a href="/web/20211030061758/https://www.shopify.com/shipping" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shipping" data-trekkie-event="Main Nav" data-trekkie-action="Shipping" data-trekkie-id="Main Nav Shipping">Shipping</a></li></ul></div></div></div></li> </ul> <ul class="marketing-nav__items marketing-nav__items--primary-mobile hide--desktop"> <li> <a class="marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Mobile Login Primary" href="/web/20211030061758/https://www.shopify.com/login">Log in</a> </li> </ul> <ul class="marketing-nav__items marketing-nav__user display--expanded-nav"> <li><a href="/web/20211030061758/https://www.shopify.com/pricing" class="marketing-nav__item marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Pricing" data-trekkie-event="Main Nav" data-trekkie-action="Pricing" data-trekkie-id="Main Nav Pricing">Pricing</a></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Learn Nav" data-trekkie-event="Main Nav" data-trekkie-action="Learn Nav" data-trekkie-id="Main Nav Learn Nav">Learn<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="https://web.archive.org/web/20211030061758/https://help.shopify.com/en" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Help Center" data-trekkie-event="Main Nav" data-trekkie-action="Help Center" data-trekkie-id="Main Nav Help Center">Help Center</a></li><li><a href="/web/20211030061758/https://www.shopify.com/blog" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Blog" data-trekkie-event="Main Nav" data-trekkie-action="Blog" data-trekkie-id="Main Nav Blog">Blog</a></li><li><a href="/web/20211030061758/https://www.shopify.com/learn" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Compass" data-trekkie-event="Main Nav" data-trekkie-action="Compass" data-trekkie-id="Main Nav Compass">Business Courses</a></li><li><a href="/web/20211030061758/https://www.shopify.com/blog/topics/guides" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Guides" data-trekkie-event="Main Nav" data-trekkie-action="Guides" data-trekkie-id="Main Nav Guides">Guides</a></li><li><a href="https://web.archive.org/web/20211030061758/https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=navbar&utm_content=en&utm_medium=web&utm_source=shopify" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Forums" data-trekkie-event="Main Nav" data-trekkie-action="Forums" data-trekkie-id="Main Nav Forums">Shopify Community</a></li><li><a href="/web/20211030061758/https://www.shopify.com/tools" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Free tools" data-trekkie-event="Main Nav" data-trekkie-action="Free tools" data-trekkie-id="Main Nav Free tools">Free tools</a></li><li><a href="/web/20211030061758/https://www.shopify.com/podcasts" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Podcasts" data-trekkie-event="Main Nav" data-trekkie-action="Podcasts" data-trekkie-id="Main Nav Podcasts">Podcasts</a></li><li><a href="/web/20211030061758/https://www.shopify.com/encyclopedia" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Business encyclopedia" data-trekkie-event="Main Nav" data-trekkie-action="Business encyclopedia" data-trekkie-id="Main Nav Business encyclopedia">Business encyclopedia</a></li><li><a href="https://web.archive.org/web/20211030061758/https://events.shopify.com/home?utm_campaign=homepage&utm_content=en&utm_medium=web&utm_source=shopify" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Community Events" data-trekkie-event="Main Nav" data-trekkie-action="Community Events" data-trekkie-id="Main Nav Community Events">Community Events</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" url="html_options {:data=>{:ga_event=>"Main Nav", :ga_action=>"Compare Nav", :trekkie_event=>"Main Nav", :trekkie_action=>"Compare Nav", :trekkie_id=>"Main Nav Compare Nav"}}" itemprop="name">Compare<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Compare Shopify & other ecommerce platforms</p><ul class="popover__list"><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-wix" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Wix" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Wix" data-trekkie-id="Main Nav Shopify vs. Wix">Shopify vs. Wix</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-woocommerce" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. WooCommerce" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. WooCommerce" data-trekkie-id="Main Nav Shopify vs. WooCommerce">Shopify vs. WooCommerce</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-bigcommerce" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Bigcommerce" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Bigcommerce" data-trekkie-id="Main Nav Shopify vs. Bigcommerce">Shopify vs. BigCommerce</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-etsy" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Etsy" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Etsy" data-trekkie-id="Main Nav Shopify vs. Etsy">Shopify vs. Etsy</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-square" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Square" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Square" data-trekkie-id="Main Nav Shopify vs. Square">Shopify vs. Square</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-magento" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Magento" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Magento" data-trekkie-id="Main Nav Shopify vs. Magento">Shopify vs. Magento</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-squarespace" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Squarespace" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Squarespace" data-trekkie-id="Main Nav Shopify vs. Squarespace">Shopify vs. Squarespace</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-prestashop" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Prestashop" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Prestashop" data-trekkie-id="Main Nav Shopify vs. Prestashop">Shopify vs. Prestashop</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-godaddy" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Godaddy" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Godaddy" data-trekkie-id="Main Nav Shopify vs. Godaddy">Shopify vs. GoDaddy</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-lightspeed" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Lightspeed" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Lightspeed" data-trekkie-id="Main Nav Shopify vs. Lightspeed">Shopify vs. Lightspeed</a></li></ul></div></div></div></li></ul></div></div></div></li><li><a href="/web/20211030061758/https://www.shopify.com/login" class="marketing-nav__item marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Login" data-trekkie-event="Main Nav" data-trekkie-action="Login" data-trekkie-id="Main Nav Login">Log in</a></li><li><form class="button_to" method="post" action="https://web.archive.org/web/20211030061758/https://accounts.shopify.com/store-signup/setup"><input class="js-open-signup marketing-nav__button marketing-button marketing-button--small" data-ga-event="Main Nav" data-ga-action="Get Started" data-trekkie-event="Main Nav" data-trekkie-action="Get Started" data-trekkie-id="Main Nav Get Started" id="MainNavSignupButton" type="submit" value="Start free trial"/></form></li> </ul> <button name="button" type="button" class="marketing-nav__hamburger hide--expanded-nav js-drawer-open-right" aria-haspopup="dialog" aria-expanded="false"> <svg class="icon" aria-labelledby="icon-modules-mobile-hamburger-88-title" role="img"><title id="icon-modules-mobile-hamburger-88-title">Open Main Navigation</title> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-mobile-hamburger"/> </svg> </button> </nav> </div> <div id="NavDrawer" class="drawer drawer--right" role="dialog" aria-modal="true" aria-labelledby="DrawerTitle"> <div class="drawer__inner"> <div class="drawer__top"> <div class="marketing-nav__logo"> <a href="/web/20211030061758/https://www.shopify.com/" class="marketing-nav__logo__shopify"> <svg class="icon" aria-labelledby="icon-logos-shopify-black-89-title" role="img"><title id="icon-logos-shopify-black-89-title">Home</title> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#logos-shopify-black"/> </svg> </a> </div> <button name="button" type="button" class="drawer__close-button js-drawer-close"> <svg class="icon" aria-labelledby="icon-modules-cancel-90-title" role="img"><title id="icon-modules-cancel-90-title">Close Main Navigation</title> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-cancel"/> </svg> </button> </div> <nav id="DrawerTitle" aria-label="Main Navigation"> <ul class="drawer__items drawer__items--primary" id="DrawerNavPrimaryAccordion"> <li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Start<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/start" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Start" data-trekkie-event="Main Nav" data-trekkie-action="Start" data-trekkie-id="Main Nav Start">Start your business</a></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Branding<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Look professional and help customers connect with your business</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/tools/business-name-generator" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Business name generator" data-trekkie-event="Main Nav" data-trekkie-action="Business name generator" data-trekkie-id="Main Nav Business name generator">Business name generator</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Online presence<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Find a domain, explore stock images, and amplify your brand</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/domains" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Web addresss" data-trekkie-event="Main Nav" data-trekkie-action="Web addresss" data-trekkie-id="Main Nav Web addresss">Web address</a></li><li><a href="https://web.archive.org/web/20211030061758/https://burst.shopify.com/" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Stock photography" data-trekkie-event="Main Nav" data-trekkie-action="Stock photography" data-trekkie-id="Main Nav Stock photography">Stock photography</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Store set up<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Use Shopify’s powerful features to start selling</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/oberlo" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Products to sell" data-trekkie-event="Main Nav" data-trekkie-action="Products to sell" data-trekkie-id="Main Nav Products to sell">Products to sell</a></li><li><a href="https://web.archive.org/web/20211030061758/https://themes.shopify.com/?locale=en" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Theme store" data-trekkie-event="Main Nav" data-trekkie-action="Theme store" data-trekkie-id="Main Nav Theme store">Store themes</a></li></ul></div></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Sell<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/sell" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Sell everywhere" data-trekkie-event="Main Nav" data-trekkie-action="Sell everywhere" data-trekkie-id="Main Nav Sell everywhere">Sell everywhere</a></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Online store<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Sell online with an ecommerce website</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/online" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Overview" data-trekkie-event="Main Nav" data-trekkie-action="Online Overview" data-trekkie-id="Main Nav Online Overview">Overview</a></li><li><a href="/web/20211030061758/https://www.shopify.com/online/ecommerce-solutions" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Features" data-trekkie-event="Main Nav" data-trekkie-action="Online Features" data-trekkie-id="Main Nav Online Features">Features</a></li><li><a href="/web/20211030061758/https://www.shopify.com/examples" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Examples" data-trekkie-event="Main Nav" data-trekkie-action="Online Examples" data-trekkie-id="Main Nav Online Examples">Examples</a></li><li><a href="/web/20211030061758/https://www.shopify.com/online/themes" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Themes" data-trekkie-event="Main Nav" data-trekkie-action="Online Themes" data-trekkie-id="Main Nav Online Themes">Themes</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Point of Sale<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Sell at retail locations, pop-ups, and beyond</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/pos" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Point of Sale Overview" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Overview" data-trekkie-id="Main Nav Point of Sale Overview">Overview</a></li><li><a href="/web/20211030061758/https://www.shopify.com/pos/hardware" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Point of Sale Hardware" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Hardware" data-trekkie-id="Main Nav Point of Sale Hardware">Hardware</a></li><li><a href="/web/20211030061758/https://www.shopify.com/pos/features" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Point of Sale Features" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Features" data-trekkie-id="Main Nav Point of Sale Features">Features</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Buy Button<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Transform an existing website or blog into an online store</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/buy-button" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Buy Button" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button" data-trekkie-id="Main Nav Buy Button">Overview</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Checkout<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Provide fast, smooth checkout experiences</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/checkout" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Checkout Overview" data-trekkie-event="Main Nav" data-trekkie-action="Checkout Overview" data-trekkie-id="Main Nav Checkout Overview">Overview</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Sales channels<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Reach millions of shoppers and boost sales</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/channels" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Sales channels" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels" data-trekkie-id="Main Nav Sales channels">Overview</a></li><li><a href="/web/20211030061758/https://www.shopify.com/facebook-instagram" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Facebook and Instagram" data-trekkie-event="Main Nav" data-trekkie-action="Facebook and Instagram" data-trekkie-id="Main Nav Facebook and Instagram">Facebook and Instagram</a></li><li><a href="/web/20211030061758/https://www.shopify.com/google" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Google Buy" data-trekkie-event="Main Nav" data-trekkie-action="Google Buy" data-trekkie-id="Main Nav Google Buy">Google</a></li><li><a href="/web/20211030061758/https://www.shopify.com/sell-on-tiktok" class="drawer__item" data-ga-event="Main Nav" data-ga-action="TikTok" data-trekkie-event="Main Nav" data-trekkie-action="TikTok" data-trekkie-id="Main Nav TikTok">TikTok</a></li><li><a href="/web/20211030061758/https://www.shopify.com/walmart" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Walmart" data-trekkie-event="Main Nav" data-trekkie-action="Walmart" data-trekkie-id="Main Nav Walmart">Walmart Marketplace</a></li><li><a href="/web/20211030061758/https://www.shopify.com/ebay" class="drawer__item" data-ga-event="Main Nav" data-ga-action="eBay" data-trekkie-event="Main Nav" data-trekkie-action="eBay" data-trekkie-id="Main Nav eBay">eBay</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Wholesale marketplace<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Sell your products wholesale to retailers from across the US</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/handshake" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Overview" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Overview" data-trekkie-id="Main Nav Wholesale marketplace Overview">Overview</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Custom storefront tools<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Stand out with custom commerce</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/custom-storefront-tools" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Custom storefront tools" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools" data-trekkie-id="Main Nav Custom storefront tools">Overview</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">International commerce<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Reach buyers in new markets with international selling tools</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/markets" class="drawer__item" data-ga-event="Main Nav" data-ga-action="International commerce Overview" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Overview" data-trekkie-id="Main Nav International commerce Overview">Overview</a></li></ul></div></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Market<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/market" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Market your business" data-trekkie-event="Main Nav" data-trekkie-action="Market your business" data-trekkie-id="Main Nav Market your business">Market your business</a></li><li><a href="/web/20211030061758/https://www.shopify.com/email-marketing" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Email marketing" data-trekkie-event="Main Nav" data-trekkie-action="Email marketing" data-trekkie-id="Main Nav Email marketing">Email marketing</a></li><li><a href="/web/20211030061758/https://www.shopify.com/inbox" class="drawer__item" data-ga-event="Main Nav" data-ga-action="inbox" data-trekkie-event="Main Nav" data-trekkie-action="inbox" data-trekkie-id="Main Nav inbox">Business chat</a></li><li><a href="/web/20211030061758/https://www.shopify.com/facebook-marketing" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Facebook Ads" data-trekkie-event="Main Nav" data-trekkie-action="Facebook Ads" data-trekkie-id="Main Nav Facebook Ads">Facebook Ads</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Manage<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/manage" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Manage everything" data-trekkie-event="Main Nav" data-trekkie-action="Manage everything" data-trekkie-id="Main Nav Manage everything">Manage everything</a></li><li><a href="/web/20211030061758/https://www.shopify.com/payments" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Payments" data-trekkie-event="Main Nav" data-trekkie-action="Payments" data-trekkie-id="Main Nav Payments">Payments</a></li><li><a href="/web/20211030061758/https://www.shopify.com/balance" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Balance" data-trekkie-event="Main Nav" data-trekkie-action="Balance" data-trekkie-id="Main Nav Balance">Balance</a></li><li><a href="/web/20211030061758/https://www.shopify.com/capital" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Capital" data-trekkie-event="Main Nav" data-trekkie-action="Capital" data-trekkie-id="Main Nav Capital">Capital</a></li><li><a href="/web/20211030061758/https://www.shopify.com/shipping" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Shipping" data-trekkie-event="Main Nav" data-trekkie-action="Shipping" data-trekkie-id="Main Nav Shipping">Shipping</a></li></ul></div></li> </ul> <ul class="drawer__items drawer__items--user" id="DrawerNavSecondaryAccordion"> <li><a href="/web/20211030061758/https://www.shopify.com/pricing" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Pricing" data-trekkie-event="Main Nav" data-trekkie-action="Pricing" data-trekkie-id="Main Nav Pricing">Pricing</a></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Learn<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="https://web.archive.org/web/20211030061758/https://help.shopify.com/en" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Help Center" data-trekkie-event="Main Nav" data-trekkie-action="Help Center" data-trekkie-id="Main Nav Help Center">Help Center</a></li><li><a href="/web/20211030061758/https://www.shopify.com/blog" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Blog" data-trekkie-event="Main Nav" data-trekkie-action="Blog" data-trekkie-id="Main Nav Blog">Blog</a></li><li><a href="/web/20211030061758/https://www.shopify.com/learn" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Compass" data-trekkie-event="Main Nav" data-trekkie-action="Compass" data-trekkie-id="Main Nav Compass">Business Courses</a></li><li><a href="/web/20211030061758/https://www.shopify.com/blog/topics/guides" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Guides" data-trekkie-event="Main Nav" data-trekkie-action="Guides" data-trekkie-id="Main Nav Guides">Guides</a></li><li><a href="https://web.archive.org/web/20211030061758/https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=navbar&utm_content=en&utm_medium=web&utm_source=shopify" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Forums" data-trekkie-event="Main Nav" data-trekkie-action="Forums" data-trekkie-id="Main Nav Forums">Shopify Community</a></li><li><a href="/web/20211030061758/https://www.shopify.com/tools" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Free tools" data-trekkie-event="Main Nav" data-trekkie-action="Free tools" data-trekkie-id="Main Nav Free tools">Free tools</a></li><li><a href="/web/20211030061758/https://www.shopify.com/podcasts" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Podcasts" data-trekkie-event="Main Nav" data-trekkie-action="Podcasts" data-trekkie-id="Main Nav Podcasts">Podcasts</a></li><li><a href="/web/20211030061758/https://www.shopify.com/encyclopedia" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Business encyclopedia" data-trekkie-event="Main Nav" data-trekkie-action="Business encyclopedia" data-trekkie-id="Main Nav Business encyclopedia">Business encyclopedia</a></li><li><a href="https://web.archive.org/web/20211030061758/https://events.shopify.com/home?utm_campaign=homepage&utm_content=en&utm_medium=web&utm_source=shopify" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Community Events" data-trekkie-event="Main Nav" data-trekkie-action="Community Events" data-trekkie-id="Main Nav Community Events">Community Events</a></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Compare<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Compare Shopify & other ecommerce platforms</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-wix" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Shopify vs. Wix" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Wix" data-trekkie-id="Main Nav Shopify vs. Wix">Shopify vs. Wix</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-woocommerce" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Shopify vs. WooCommerce" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. WooCommerce" data-trekkie-id="Main Nav Shopify vs. WooCommerce">Shopify vs. WooCommerce</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-bigcommerce" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Shopify vs. Bigcommerce" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Bigcommerce" data-trekkie-id="Main Nav Shopify vs. Bigcommerce">Shopify vs. BigCommerce</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-etsy" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Shopify vs. Etsy" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Etsy" data-trekkie-id="Main Nav Shopify vs. Etsy">Shopify vs. Etsy</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-square" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Shopify vs. Square" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Square" data-trekkie-id="Main Nav Shopify vs. Square">Shopify vs. Square</a></li><li><a href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-magento" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Shopify vs. Magento" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Magento" data-trekkie-id="Main Nav Shopify vs. Magento">Shopify vs. Magento</a></li><li><a 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href="/web/20211030061758/https://www.shopify.com/compare/shopify-vs-lightspeed" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Shopify vs. Lightspeed" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Lightspeed" data-trekkie-id="Main Nav Shopify vs. Lightspeed">Shopify vs. Lightspeed</a></li></ul></div></li></ul></div></li><li><a href="/web/20211030061758/https://www.shopify.com/login" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Login" data-trekkie-event="Main Nav" data-trekkie-action="Login" data-trekkie-id="Main Nav Login">Log in</a></li><li><form class="button_to" method="post" action="https://web.archive.org/web/20211030061758/https://accounts.shopify.com/store-signup/setup"><input class="js-open-signup drawer__item drawer__item--signup marketing-nav__button marketing-button marketing-button--small" data-ga-event="Main Nav" data-ga-action="Get Started" data-trekkie-event="Main Nav" data-trekkie-action="Get Started" data-trekkie-id="Main Nav Get Started" type="submit" value="Start free trial"/></form></li> </ul> <ul class="drawer__items drawer__items--corporate"> <li><a href="/web/20211030061758/https://www.shopify.com/about" class="drawer__item">About</a></li><li><a href="/web/20211030061758/https://www.shopify.com/careers" class="drawer__item">Careers</a></li><li><a href="https://web.archive.org/web/20211030061758/https://news.shopify.com/" class="drawer__item">Press and Media</a></li><li><a href="/web/20211030061758/https://www.shopify.com/plus" class="drawer__item">Shopify Plus</a></li><li><a href="/web/20211030061758/https://www.shopify.com/sitemap" class="drawer__item">Sitemap</a></li> </ul> </nav> </div> </div> </header> <div hidden="hidden"><span id="NewWindow">Opens in a new window</span><span id="ExternalSite">Opens an external site</span><span id="NewWindowExternalSite">Opens an external site in a new window</span></div> <div id="PageContainer"> <main role="main" id="Main"> <section class="section compare-hero"> <div class="grid grid--equal-height grid--vertically-centered"> <div class="grid__item grid__item--desktop-up-half"> <div class="section-heading section-heading--mobile-up-align-left"> <h1 class="section-heading__kicker heading--5 color-green-70">Shopify vs Etsy</h1> <p class="section-heading__heading heading--jumbo color-green-80">Shopify or Etsy?</p> <p class="section-heading__subhead heading--2 gutter-bottom">Shopify offers no listing fees, unlimited products, and more control of your website.</p> <div class="compare-hero__signup"> <form class="js-signup-inline marketing-form--inline" novalidate="novalidate" action="https://web.archive.org/web/20211030061758/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"><div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"><label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SignupEmail-a1d4">Email address</label><input autocomplete="email" placeholder="Enter your email address" aria-describedby="MessageId_1128" id="SignupEmail-a1d4" class="marketing-input-button-pair__input marketing-input marketing-input--floating" type="email" name="signup[email]"/><button class="marketing-button marketing-form__button marketing-input-button-pair__button" name="button" data-ga-event="Email capture signup" data-ga-action="CTA button click" aria-haspopup="dialog" data-event-page="compare-etsy" data-event-category="hero-signup" data-event-action="click-email-signup" data-event-label="start-free-trial" type="submit">Start free trial</button></div></div><span class="marketing-form__messages" id="MessageId_1128"></span></form><p class="marketing-form__fallback-cta text-center text-minor color-gray-80 text-left">Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.</p> </div> </div></div> <div class="grid__item grid__item--desktop-up-half"> <span class="image lazyload-image" style="max-width: 725px; max-height: 575px;"><span class="lazyload-image__placeholder" style="padding-bottom: 79.3103%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/hero-small-ab84a3e119b382fedf4ac7e9273b6f441a035fb5a80c64ffdfc1ce7ba0175241.jpg 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/hero-large-7623aac62bc55b97082ae673c7c79312fa52fdd801ec1d6f86b4b4a0ef8f2cd4.jpg?quality=50 2x" class="lazyload"/><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/hero-small-ab84a3e119b382fedf4ac7e9273b6f441a035fb5a80c64ffdfc1ce7ba0175241.jpg 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/hero-large-7623aac62bc55b97082ae673c7c79312fa52fdd801ec1d6f86b4b4a0ef8f2cd4.jpg?quality=50 2x" alt=""/></noscript></span></span> </div></div></section> <section class="section compare-features"> <div class="section-heading"> <h2 class="section-heading__heading heading--1 comparison-heading">Why Choose Shopify vs. Etsy</h2> </div> <div class="grid"> <div class="grid__item"> <table class="marketing-table feature-table" id="FeatureComparisonTable"> <caption class="visuallyhidden">Feature comparison table between Shopify and Etsy</caption> <thead> <tr class="feature-table__table-header"> <th class="feature-table__table-head" scope="col"> <p class="color-black">Key features</p> </th> <th class="feature-table__table-head" scope="col"> <p class="color-black">Etsy</p> </th> <th class="feature-table__table-head" scope="col"> <p class="color-black">Shopify</p> </th> </tr> </thead> <tbody> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> No listing fees </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> No transaction fees on Shopify or Etsy Payments </th> <td class="feature-table__table-value"> <span>3–4%</span> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Unlimited products </th> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> HTML and CSS editing </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> 24/7 support </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Buyer facing app </th> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> <td class="feature-table__table-value"> <span>with Shop</span> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Customizable </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> First-party POS system </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Custom domain name </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Dropshipping allowed </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Own customer list </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Enterprise plan </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Detailed reporting </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Subdomain included </th> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Available app store </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Mobile app for merchants </th> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Built-in blog CMS </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Scalable for merchants </th> <td class="feature-table__table-value"> <span class="visuallyhidden">No</span><svg class="icon icon--not-in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#long-dash"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> <tr class="feature-table__table-row"> <th scope="row" class="feature-table__table-value"> Built for makers </th> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> <td class="feature-table__table-value"> <span class="visuallyhidden">Yes</span><svg class="icon icon--in-plan" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#circle-tick-major"/> </svg> </td> </tr> </tbody> </table> </div></div></section> <section class="section compare-signup-cta"> <div class="grid grid--equal-height grid--vertically-centered"> <div class="grid__item grid__item--desktop-up-half"> <div class="section-heading section-heading--mobile-up-align-left"> <h2 class="section-heading__heading">Start selling with Shopify today</h2> <p class="section-heading__subhead gutter-bottom">Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.</p> <div class="compare-hero__signup"> <form class="js-signup-inline marketing-form--inline" novalidate="novalidate" action="https://web.archive.org/web/20211030061758/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"><div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"><label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SignupEmail-ca92">Email address</label><input autocomplete="email" placeholder="Enter your email address" aria-describedby="MessageId_293e" id="SignupEmail-ca92" class="marketing-input-button-pair__input marketing-input marketing-input--floating" type="email" name="signup[email]"/><button class="marketing-button marketing-form__button marketing-input-button-pair__button" name="button" data-ga-event="Email capture signup" data-ga-action="CTA button click" aria-haspopup="dialog" data-event-page="compare-etsy" data-event-category="hero-signup" data-event-action="click-email-signup" data-event-label="start-free-trial" type="submit">Start free trial</button></div></div><span class="marketing-form__messages" id="MessageId_293e"></span></form><p class="marketing-form__fallback-cta text-center text-minor color-gray-80 text-left">Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.</p> </div> </div></div> <div class="grid__item grid__item--desktop-up-half"> <span class="image lazyload-image" style="max-width: 562px; max-height: 357px;"><span class="lazyload-image__placeholder" style="padding-bottom: 63.5231%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/signup-small-9a55e52aadef2de4595cd392263ad40ff5a06de7013516960ec5f6bbe49f9c01.png 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/signup-large-f93fd2af18801d37f97853f08965f9e791b8816583f60f92e46be15954d10557.png?quality=50 2x" class="lazyload"/><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/signup-small-9a55e52aadef2de4595cd392263ad40ff5a06de7013516960ec5f6bbe49f9c01.png 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/signup-large-f93fd2af18801d37f97853f08965f9e791b8816583f60f92e46be15954d10557.png?quality=50 2x" alt=""/></noscript></span></span> </div></div></section> <section class="section section--padding-top-only compare-versus item-count-10 "> <div class="section-heading"> <h2 class="section-heading__heading heading--1 versus-heading">10 Things Shopify Can Do vs Etsy</h2> </div> <div class="grid grid--equal-height versus-grid"> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-marketing"/> </svg> <h3 class="block__heading heading--4">Own your marketing</h3> <div class="block__content"> <p><div class="long-form-content "><p>On Shopify, you can own your own email list, website, and audience whereas on Etsy you don’t. Shopify gives you more control over your marketing as you’re the owner of your website. Since Etsy is a marketplace, you reap the benefits of free traffic but you can’t remarket to that audience after the sale is made. On Shopify, you can run retargeting ads for abandoned carts or even send that user an email. The ability to own your marketing is one of the best features of choosing Shopify over Etsy even at first glance the marketplace seems enticing.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-wallet"/> </svg> <h3 class="block__heading heading--4">No listing fees</h3> <div class="block__content"> <p><div class="long-form-content "><p>On Shopify, you can upload an unlimited number of products for the same monthly price plan you sign-up for. On Etsy the listing fee is $0.25 USD per product added to your page. However, on Etsy, it’s not a one time fee. The fee renews every four months if it isn’t sold within that period. If you have over 1,000 Etsy products listed on your website for a full year that would equal $800 USD for listings alone. If you plan to grow your product inventory, Shopify may turn out to be more affordable.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-online-store"/> </svg> <h3 class="block__heading heading--4">Own an asset</h3> <div class="block__content"> <p><div class="long-form-content "><p>Running your business on Shopify allows you to own your own asset. Your website is an asset. Your unsold products listed on Etsy are a liability. You can sell your Shopify store using Shopify’s Exchange Marketplace. You can grow your website’s organic traffic and profits to help attract buyers to buy your store. Since you own your marketing, you can add a blog and other assets to include in your store sale to improve your valuation. According to Etsy’s Terms of Use, your shop is not transferable to another person. When comparing Shopify vs Etsy, Shopify gives you the flexibility to be an owner of your business.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-star"/> </svg> <h3 class="block__heading heading--4">Become a unicorn</h3> <div class="block__content"> <p><div class="long-form-content "><p>Shopify vs Etsy: which hosts billion dollar businesses? Since Shopify allows merchants to own their own website, entrepreneurs can grow their business valuation to over $1 billion dollars. Some Shopify stores have already done this.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-sales-up"/> </svg> <h3 class="block__heading heading--4">Made to scale</h3> <div class="block__content"> <p><div class="long-form-content "><p>Shopify businesses are scalable allowing you to start out small and grow into a household brand. On Etsy, you aren’t promoting your brand but your products. Shopify allows you to promote both your business and products to help you build a successful brand. Shopify is built for small, medium, and large ecommerce businesses.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-unlimited"/> </svg> <h3 class="block__heading heading--4">Unlimited products</h3> <div class="block__content"> <p><div class="long-form-content "><p>Shopify allows unlimited products on all price plans. One of the benefits of this is you can test or experiment with different trending products to see which converts the most sales. On Etsy, there are listing fees which limit the number of products you can add based on your budget. Plus, since not all products sell well, you won’t need to worry about losing money with tacked on fees on Shopify.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-design"/> </svg> <h3 class="block__heading heading--4">More control</h3> <div class="block__content"> <p><div class="long-form-content "><p>On Shopify, you can design your product page anyway you like. There are countless theme designs (plus you can also do HTML and CSS editing) to alter your website to improve conversions. On Etsy, you need to adhere to their website’s layout with minimal ability to alter things beyond pictures or copy.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-group"/> </svg> <h3 class="block__heading heading--4">Less competition</h3> <div class="block__content"> <p><div class="long-form-content "><p>When comparing Shopify vs Etsy, it’s clear that competition exists. Though the competition is less visible on Shopify allowing you to find nooks and crannies where you can promote your business away from competitors. You can market your business on any social platform, ad platform, with email lists, and so much more without direct competitors around your listing. On Etsy, when a customer browses a search term, your product blends with hundreds of competitor products making it harder to compete and stand out.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-money"/> </svg> <h3 class="block__heading heading--4">Less price competing</h3> <div class="block__content"> <p><div class="long-form-content "><p>Shopify merchants can set their own prices reflective of the product quality and brand reputation. On a marketplace like Etsy, price competition is more common causing sellers to lower their prices to stay competitive.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-half grid__item--desktop-up-third"> <div class="block block--padded gutter-bottom--reset"> <svg class="icon icon--size-small icon--fill-green block__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#spot-sales-channels"/> </svg> <h3 class="block__heading heading--4">More sales</h3> <div class="block__content"> <p><div class="long-form-content "><p>When looking at Shopify vs Etsy you might be wondering which platform generates more sales for merchants. Etsy sellers made over $10 billion USD in sales in 2020. Not bad. But Shopify merchants made $119 billion USD in sales the same year. Shopify even had a 96% increase when compared to 2019. When you compare Shopify vs Etsy in terms of GMV, Shopify merchants outperform.</p> </div></p> </div></div></div> <div class="grid__item grid__item--tablet-up-full grid__item--desktop-up-two-thirds versus-img"> <img class="image lazyload" alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/features-small-0fa9d79957b402775f214b02013f8c286a28f2910f7ef094f7ead1238b45b843.png 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/features-large-203d1891029e8089dc62d923c94143577c2555ba32c63351ceb5b6564a99f8a5.png?quality=50 2x"/><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/features-small-0fa9d79957b402775f214b02013f8c286a28f2910f7ef094f7ead1238b45b843.png 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/features-large-203d1891029e8089dc62d923c94143577c2555ba32c63351ceb5b6564a99f8a5.png?quality=50 2x" alt="" class="image"/></noscript> </div></div></section> <section class="section compare-reasons"> <div class="section-heading"> <h2 class="section-heading__heading heading--1 reasons-heading">Why Merchants Prefer Shopify to Etsy</h2> </div> <div class="grid compare-2-columns"> <div class="block block--padded column-block gutter-bottom--reset"> <h3 class="block__heading heading--4">Fewer product restrictions</h3> <div class="block__content"> <p><div class="long-form-content "><p>When comparing Shopify and Etsy, Shopify has fewer product restrictions. On Etsy, you must personally handmake products, they must be vintage, or need to be a craft supply according to their website. Shopify prohibits certain products under its Acceptable Use Policy.</p> </div></p> </div></div> <div class="block block--padded column-block gutter-bottom--reset"> <h3 class="block__heading heading--4">More flexibility for store design</h3> <div class="block__content"> <p><div class="long-form-content "><p>On Shopify, you can design your website anyway you want. You can choose from dozens of themes, edit code, and brand your website your way. As Etsy is a marketplace, you’re limited at changing the structure of your collection and product pages.</p> </div></p> </div></div> <div class="block block--padded column-block gutter-bottom--reset"> <h3 class="block__heading heading--4">Own your domain name</h3> <div class="block__content"> <p><div class="long-form-content "><p>When comparing Shopify vs Etsy, Shopify allows you to set up your own domain name for your website. This domain name is an asset as you’ll build domain authority by building a brand around it, increasing website traffic, and so forth. Etsy and Shopify also offer subdomains.</p> </div></p> </div></div> <div class="block block--padded column-block gutter-bottom--reset"> <h3 class="block__heading heading--4">Countless integrations</h3> <div class="block__content"> <p><div class="long-form-content "><p>The Shopify App Store has over 6,000 apps that allow you to run an online store with greater efficiency.</p> </div></p> </div></div> <div class="block block--padded column-block gutter-bottom--reset"> <h3 class="block__heading heading--4">First-party POS system</h3> <div class="block__content"> <p><div class="long-form-content "><p>Shopify has a first party POS System called Shopify POS which allows merchants to sell their products in person. Etsy has a Square integration that offers this feature but it is a third party who offers it.</p> </div></p> </div></div> <div class="block block--padded column-block gutter-bottom--reset"> <h3 class="block__heading heading--4">24/7 support</h3> <div class="block__content"> <p><div class="long-form-content "><p>Shopify has excellent support that you can reach via phone, email, or chat 24/7. There are also help docs, social media support, webinars, blogs, and more to help set you up for success.</p> </div></p> </div></div> <div class="block block--padded column-block gutter-bottom--reset"> <h3 class="block__heading heading--4">Own an asset</h3> <div class="block__content"> <p><div class="long-form-content "><p>On Shopify, you’ll own an asset that you can sell, such as a domain name, a brand, products, social media accounts, and an email list. On Etsy, you only own your inventory.</p> </div></p> </div></div> <div class="block block--padded column-block gutter-bottom--reset"> <h3 class="block__heading heading--4">No transaction fees</h3> <div class="block__content"> <p><div class="long-form-content "><p>When comparing Shopify vs Etsy, Shopify has lower transaction fees. On Etsy, transaction fees are 5% on the sale price or 3-4% when using Etsy Payments. Shopify doesn’t charge transaction fees when merchants use Shopify Payments.</p> </div></p> </div></div></div></section> <section class="section compare-testimonials"> <div class="grid"> <div class="grid__item grid__item--mobile-up-align-center" aria_label="Collection of testimonials from Shopify merchants" id="CompetitorTestimonials"> <div class="text-center"> <blockquote class="text-major">We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.</blockquote> <p><strong>Chioma</strong>, <cite>Cee Cee’s Closet NYC</cite></p> </div> </div></div></section> <section class="section compare-resources"> <div class="section-heading"> <h2 class="section-heading__heading">Learn More About Shopify</h2> </div> <div class="grid grid--equal-height grid--vertically-centered"> <div class="grid__item grid__item--tablet-up-third"> <div class="block block--padded resource-block"> <img class="image block__image" sizes="100vw" srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/compare-small-a91ea0f117b64527b24b6e0aca68f0f8a08cf4fbeb7eca64940f490d648882fa.jpg 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/compare-large-beb1e260e5b709f3fb220608b666c7b4658d64f168328bdb1bbf1057dcbe2858.jpg?quality=50 2x" alt=""/> <h3 class="block__heading heading--4">Compare Shopify</h3> <div class="block__content"> <p>See how Shopify compares to other platforms</p> </div> <p class="block__cta"><a class="link link--secondary" href="/web/20211030061758/https://www.shopify.com/compare">Browse compare pages <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-arrow-right"/> </svg></span></a></p> </div></div> <div class="grid__item grid__item--tablet-up-third"> <div class="block block--padded resource-block"> <img class="image block__image" sizes="100vw" srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/community-small-a11a1a4973747fb11fb62cc54c79beab9e3cddb324e16ffe7a1f1501c1d340ba.jpg 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/community-large-00f31343562d177525d75370d724f11d09cfbadf7853df9d63815126b188066b.jpg?quality=50 2x" alt=""/> <h3 class="block__heading heading--4">Shopify Community</h3> <div class="block__content"> <p>Learn from business owners on the Shopify forums</p> </div> <p class="block__cta"><a class="link link--secondary" href="https://web.archive.org/web/20211030061758/https://community.shopify.com/c/Shopify-Community/ct-p/en">Explore Shopify Forums <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-arrow-right"/> </svg></span></a></p> </div></div> <div class="grid__item grid__item--tablet-up-third"> <div class="block block--padded resource-block"> <img class="image block__image" sizes="100vw" srcset="https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/support-small-ed9a1a531657720d96584431ae11ec1ab9394cae4647ba94f6d421c755b148d9.jpg 1x, https://web.archive.org/web/20211030061758im_/https://cdn.shopify.com/shopifycloud/brochure/assets/seo/compare/competitors-v2/support-large-d04e04882581bb537010db690a4067dd0dd3b57e667c601ab5dd9241abbb058c.jpg?quality=50 2x" alt=""/> <h3 class="block__heading heading--4">Shopify Help Center</h3> <div class="block__content"> <p>Find answers to all your Shopify questions fast</p> </div> <p class="block__cta"><a class="link link--secondary" href="https://web.archive.org/web/20211030061758/https://help.shopify.com/en">Visit the Help Centre <span class="link__arrow"><svg class="icon link__arrow-inner" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211030061758im_/https://www.shopify.com/compare/shopify-vs-etsy#modules-arrow-right"/> </svg></span></a></p> </div></div></div></section> <section class="section section--tight"> <div class="grid grid--equal-height grid--vertically-centered"> <div class="grid__item grid__item--desktop-up-half"> <div class="section-heading section-heading--mobile-up-align-left"> <h2 class="section-heading__heading">Start your 14-day free trial today</h2> <p class="section-heading__subhead gutter-bottom">Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.</p> </div></div> <div class="grid__item grid__item--desktop-up-half"> <div class="compare-hero__signup"> <form class="js-signup-inline marketing-form--inline" novalidate="novalidate" action="https://web.archive.org/web/20211030061758/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"><div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"><label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SignupEmail-8002">Email address</label><input autocomplete="email" placeholder="Enter your email address" aria-describedby="MessageId_7391" id="SignupEmail-8002" class="marketing-input-button-pair__input marketing-input marketing-input--floating" type="email" name="signup[email]"/><button class="marketing-button marketing-form__button marketing-input-button-pair__button" name="button" data-event-page="compare etsy" data-event-category="compare etsy" data-event-action="cta signup" data-event-label="email signup" aria-haspopup="dialog" type="submit">Start free trial</button></div></div><span class="marketing-form__messages" id="MessageId_7391"></span></form><p class="marketing-form__fallback-cta text-center text-minor color-gray-80 text-left">Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.</p> </div> </div></div></section> <section class="section compare-faq"> <div class="section-heading"> <h2 class="section-heading__heading heading--1 faq-heading">FAQs</h2> </div> <div class="grid compare-2-columns gutter-bottom"> <div itemscope itemtype="https://schema.org/FAQPage"> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">What is the difference between Shopify and Etsy?</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>When comparing the difference between Shopify vs Etsy, Shopify empowers you to build your own website whereas Etsy is a marketplace. Shopify enables merchants to build their own brands, own their marketing, and create an asset. Shopify allows merchants to grow from small to medium to household brands.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">How to push my Etsy products to Shopify</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>You can migrate your Etsy data to Shopify by going to Settings > Options > Download Data in the Etsy dashboard. Shopify also has a Store Importer tool that allows you to export products, customers, orders, and order items from Etsy to Shopify.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">How to sell on Etsy from Shopify</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>Using a third-party app from the Shopify App Store you can also upload your Shopify products to Etsy.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">Which is cheaper: Etsy or Shopify?</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>When comparing Etsy vs Shopify pricing, it ultimately depends on how many products you sell. While Shopify has a monthly subscription, there are no product listing fees and you’re able to sell an unlimited number of products. On Etsy, the quarterly listing fees from unsold listings can add up if you have a large product collection.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">Which is better: Etsy or Shopify?</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>If you’re selling handmade products, craft supplies, or vintage pieces, Etsy has a pre-built audience on their marketplace making them a good choice. However, if you plan to sell products in categories such as fashion, home decor, automotive, kitchen, or any other popular niche, your best bet is Shopify as there’s fewer product restrictions.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">Who makes more money Etsy or Shopify Users?</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>In 2020, Shopify merchants made $119 billion in GMV whereas Etsy users earned $10 billion in GMV. At the end of 2020, Etsy connected 4,400,000 sellers and Shopify powered over 1,700,000 merchants.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">How to dropship from Etsy to Shopify</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>A third party dropshipping app from the Shopify App store can enable you to dropship from Etsy to Shopify.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">Which is Better for selling artwork: Etsy or Shopify?</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>You can sell your artwork on Shopify with no listing fees allowing you to sell higher quantities of original artwork on your store.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">Who takes the most of sales Etsy or Shopify?</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>Unlike Etsy, Shopify doesn’t charge listing fees or transaction fees (when using Shopify Payments) allowing you to keep more of your earnings.</p> </div> </div> </div> </div></div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <div class="block block--padded column-block gutter-bottom--reset"> <div itemprop="name"> <h3 class="block__heading heading--4">How to link your Etsy to Shopify</h3> </div> <div class="block__content"> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <div class="long-form-content "><p>You can find third party Etsy integration apps on the Shopify App store.</p> </div> </div> </div> </div></div> </div> </div> </div> <p class="text-center">Page last updated: April 7, 2021</p> </section> <section class="section compare-interlinks"> <div class="section-heading section-heading--tablet-up-align-center"> <h2 class="section-heading__heading heading--2">What’s the best commerce platform for you?</h2> <p class="section-heading__subhead heading--3">Learn why thousands of businesses migrate to Shopify every year.</p> </div> <div class="grid"> <div class="grid__item grid__item--mobile-up-full 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