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data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Kodak slogan</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:You_press_the_button,_we_do_the_rest_(Kodak).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/You_press_the_button%2C_we_do_the_rest_%28Kodak%29.jpg/220px-You_press_the_button%2C_we_do_the_rest_%28Kodak%29.jpg" decoding="async" width="220" height="143" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/You_press_the_button%2C_we_do_the_rest_%28Kodak%29.jpg/330px-You_press_the_button%2C_we_do_the_rest_%28Kodak%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8e/You_press_the_button%2C_we_do_the_rest_%28Kodak%29.jpg/440px-You_press_the_button%2C_we_do_the_rest_%28Kodak%29.jpg 2x" data-file-width="550" data-file-height="358" /></a><figcaption>Advertisement for the Kodak camera containing the slogan.</figcaption></figure> <p>"<b>You Press the Button, We Do the Rest</b>" was an advertising slogan coined by <a href="/wiki/George_Eastman" title="George Eastman">George Eastman</a>, the founder of <a href="/wiki/Kodak" title="Kodak">Kodak</a>, in 1888. Eastman believed in making <a href="/wiki/Photography" title="Photography">photography</a> available to the world, and making it possible for anyone who had the desire to take great pictures. Until then, taking photographs was a complicated process that could only be accomplished if the photographer could process and develop <a href="/wiki/Film" title="Film">film</a>. With his new slogan, Eastman and the Eastman Kodak Company became wildly successful and helped make photography popular. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Background">Background</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=You_Press_the_Button,_We_Do_the_Rest&action=edit&section=1" title="Edit section: Background"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Eastman's first <a href="/wiki/Camera" title="Camera">camera</a>, the Detective, was created in 1886. Only 50 were made, and did not sell well. Soon after in 1888, Eastman created a superior model, the Eastman Kodak camera to replace his poorly selling Detective. The Kodak inspired the slogan "You Press the Button, We Do the Rest." Eastman wrote the owner's manual for the Kodak, although he originally hired an advertising expert to do the job. Displeased with the man's inability to understand the simplicity of his picture-taking machine, Eastman took over the writing and created the slogan.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>Part of Eastman's success was his business sense, which allowed him to see the potential in photography for <a href="/wiki/Amateur" title="Amateur">amateurs</a>. Eastman believed that amateur picture taking could eventually interest just about everyone, and in order to make it happen, he set about separating the two main functions of photography: the picture taking and the processing. For Eastman, 'We Do the Rest' was literally true. Customers had to simply take their pictures, send their camera to the Kodak factory in <a href="/wiki/Rochester,_New_York" title="Rochester, New York">Rochester</a> New York. At the Kodak factory, film was separated from the camera, cut into strips of twelve <a href="/wiki/Exposure_(photography)" title="Exposure (photography)">exposures</a>, developed and stripped, pressed in contact with a clear gelatin skin, and dried. Then, prints were made from each negative and pasted on mounts and returned to customers, along with the negatives, the camera, and a new roll of film.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Target_market">Target market</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=You_Press_the_Button,_We_Do_the_Rest&action=edit&section=2" title="Edit section: Target market"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>George Eastman believed amateur photography attracted two groups of people. The first was "true amateurs", who were people willing and able to devote time and money to learn the art of photography. They had the skills in developing, printing, and toning, and they had a sense of photography as an art form. The second group simply wanted pictures as mementos of their daily lives but were hardly interested in learning how to do the rest. Eastman believed the second group was large in number. He decided to market his products to both groups, however, he soon realized that the second group could be expanded to virtually every person on earth, and used his "We Do the Rest" slogan to attract them. </p> <div class="mw-heading mw-heading2"><h2 id="Marketing_strategy">Marketing strategy</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=You_Press_the_Button,_We_Do_the_Rest&action=edit&section=3" title="Edit section: Marketing strategy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1889, when the camera was ready for distribution, Eastman began to advertise in national magazines and weeklies, including <a href="/wiki/Harper%27s" class="mw-redirect" title="Harper's">Harper's</a>, <a href="/wiki/Scribner%27s_Magazine" title="Scribner's Magazine">Scribner's Magazine</a>, <a href="/wiki/Scientific_American" title="Scientific American">Scientific American</a>, <a href="/wiki/Harper%27s_Weekly" title="Harper's Weekly">Harper's Weekly</a>, <a href="/wiki/Frank_Leslie" title="Frank Leslie">Frank Leslie</a>, <a href="/wiki/Time_Magazine" class="mw-redirect" title="Time Magazine">Time Magazine</a>, and <a href="/wiki/Puck_Magazine" class="mw-redirect" title="Puck Magazine">Puck Magazine</a>.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The phrase "You Press the Button, We Do the Rest" was also accompanied by customer testimonials on full-page ads. The Kodak sold for $25.00.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Outcome">Outcome</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=You_Press_the_Button,_We_Do_the_Rest&action=edit&section=4" title="Edit section: Outcome"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Thanks to the "We Do the Rest" advertising campaign, the Kodak camera became wildly popular and Eastman and his Kodak company revolutionized the photography business in the United States and in the world. Thanks to the income generated from advertising this camera, Eastman Kodak was able to dominate competition for years and lead the way in photography innovations for years.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=You_Press_the_Button,_We_Do_the_Rest&action=edit&section=5" title="Edit section: Notes"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text">Riggs, Thomas, <i>Encyclopedia of Major Marketing Campaigns</i>, Detroit: Gale Publishing, 2000. 527.</span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://archive.today/20120710200746/http://inventors.about.com/od/estartinventors/ss/George_Eastman.htm">"George Eastman - The History of Kodak and Rolled Photographic Film"</a>. Inventors.about.com. 2012-04-09. Archived from <a rel="nofollow" class="external text" href="http://inventors.about.com/od/estartinventors/ss/George_Eastman.htm">the original</a> on July 10, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">2013-04-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=George+Eastman+-+The+History+of+Kodak+and+Rolled+Photographic+Film&rft.pub=Inventors.about.com&rft.date=2012-04-09&rft_id=http%3A%2F%2Finventors.about.com%2Fod%2Festartinventors%2Fss%2FGeorge_Eastman.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AYou+Press+the+Button%2C+We+Do+the+Rest" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text">Riggs, Thomas, <i>Encyclopedia of Major Marketing Campaigns</i>, Detroit: Gale Publishing, 2000. 529.</span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://otal.umd.edu/~vg/amst205.S97/vj19/Project5-2.html">"The History of the Kodak Company"</a>. Otal.umd.edu<span class="reference-accessdate">. Retrieved <span class="nowrap">2013-04-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+History+of+the+Kodak+Company&rft.pub=Otal.umd.edu&rft_id=http%3A%2F%2Fotal.umd.edu%2F~vg%2Famst205.S97%2Fvj19%2FProject5-2.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AYou+Press+the+Button%2C+We+Do+the+Rest" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text">Riggs, Thomas, <i>Encyclopedia of Major Marketing Campaigns</i>, Detroit: Gale Publishing, 2000. 530.</span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=You_Press_the_Button,_We_Do_the_Rest&action=edit&section=6" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>Ackerman, Carl W., <i>George Eastman</i>, Clifton, New Jersey: Augustus M. Kelley, 1973.</li> <li>Brayer, Elizabeth, <i>George Eastman: A Biography</i>, Baltimore: The Johns Hopkins University Press, 1996.</li> <li>Jenkins, Reese, V., <i>Images and Enterprise: Technology and the American Photographic Industry 1839 to 1925</i>, Baltimore: The Johns Hopkins University Press, 1975,</li> <li>Watkins, Julian Lewis, <i>The 100 Greatest Advertisements: Who Wrote Them and What they Did</i>, New York: Dover Publications, 1959.</li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output 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class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Digital</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Kodak_DC_Series" title="Kodak DC Series">DC series</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Kodak_DC215" title="Kodak DC215">DC215</a></li> <li><a href="/wiki/Kodak_DC3200" title="Kodak DC3200">DC3200</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Kodak_DCS" title="Kodak DCS">DCS</a><br /><a href="/wiki/Nikon_F_mount" class="mw-redirect" title="Nikon F mount">NF</a>/<a href="/wiki/Canon_EF_mount" class="mw-redirect" title="Canon EF mount">EF</a> <a href="/wiki/Digital_single-lens_reflex_camera" title="Digital single-lens reflex camera">DSLR</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Kodak_DCS_100" title="Kodak DCS 100">100</a></li> <li><a href="/wiki/Kodak_DCS_300_series" title="Kodak DCS 300 series">300 series</a></li> <li><a href="/wiki/Kodak_DCS_400_series" title="Kodak DCS 400 series">400 series</a></li> <li><a href="/wiki/Canon_EOS_D2000" title="Canon EOS D2000">D2000</a></li> <li><a href="/wiki/Canon_EOS_D6000" title="Canon EOS D6000">D6000</a></li> <li><a href="/wiki/Canon_EOS_DCS_1" title="Canon EOS DCS 1">DCS 1</a></li> <li><a href="/wiki/Canon_EOS_DCS_3" title="Canon EOS DCS 3">DCS 3</a></li> <li><a href="/wiki/Kodak_DCS_Pro_14n" title="Kodak DCS Pro 14n">Pro 14n</a></li> <li><a href="/wiki/Kodak_DCS_Pro_SLR/c" title="Kodak DCS Pro SLR/c">Pro SLR/c</a></li> <li><a href="/wiki/Kodak_DCS_Pro_SLR/n" title="Kodak DCS Pro SLR/n">Pro SLR/n</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Kodak_EasyShare" title="Kodak EasyShare">EasyShare</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Kodak_Easyshare_C1013" title="Kodak Easyshare C1013">C1013</a></li> <li><a href="/wiki/Kodak_EasyShare_C300" title="Kodak EasyShare C300">C300</a></li> <li><a href="/wiki/Kodak_EasyShare_C330" title="Kodak EasyShare C330">C330</a></li> <li><a href="/wiki/Kodak_EasyShare_C340" title="Kodak EasyShare C340">C340</a></li> <li><a href="/wiki/Kodak_EasyShare_C613" title="Kodak EasyShare C613">C613</a></li> <li><a href="/wiki/Kodak_Easyshare_C813" title="Kodak Easyshare C813">C813</a></li> <li><a href="/wiki/Kodak_EasyShare_CX4200" title="Kodak EasyShare CX4200">CX4200</a></li> <li><a href="/wiki/Kodak_EasyShare_CX4230" class="mw-redirect" title="Kodak EasyShare CX4230">CX4230</a></li> <li><a href="/wiki/Kodak_EasyShare_DX4530" title="Kodak EasyShare DX4530">DX4530</a></li> <li><a href="/wiki/Kodak_EasyShare_DX6440" title="Kodak EasyShare DX6440">DX6440</a></li> <li><a href="/wiki/Kodak_EasyShare_DX6490" title="Kodak EasyShare DX6490">DX6490</a></li> <li><a href="/wiki/Kodak_DX7590_Zoom_Digital_Camera" title="Kodak DX7590 Zoom Digital Camera">DX7590</a></li> <li><a href="/wiki/Kodak_EasyShare_P880" title="Kodak EasyShare P880">P880</a></li> <li><a href="/wiki/Kodak_EasyShare_V570" title="Kodak EasyShare V570">V570</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Others</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Kodak_Pixpro" title="Kodak Pixpro">Pixpro</a></li> <li><a href="/wiki/Kodak_Z612_Zoom_Digital_Camera" title="Kodak Z612 Zoom Digital Camera">Z612 Zoom Digital Camera</a></li> <li><a href="/wiki/Kodak_Z712_IS_ZOOM_digital_camera" title="Kodak Z712 IS ZOOM digital camera">Z712 IS ZOOM digital camera</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Movie</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cin%C3%A9-Kodak" title="Ciné-Kodak">Ciné-Kodak</a></li> <li><a href="/wiki/Kodak_Cine_Special_16mm_Cameras" title="Kodak Cine Special 16mm Cameras">Cine Special 16mm Cameras</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Rangefinder</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Kodak_Retina" title="Kodak Retina">Retina</a></li> <li><a href="/wiki/Kodak_Retinette" title="Kodak Retinette">Retinette</a></li> <li><a href="/wiki/Kodak_35" title="Kodak 35">Kodak 35</a></li> <li><a href="/wiki/Kodak_35_Rangefinder" title="Kodak 35 Rangefinder">Kodak 35 RF</a></li> <li><a href="/wiki/Kodak_Signet" title="Kodak Signet">Signet</a></li> <li><a href="/wiki/Kodak_Ektra" title="Kodak Ektra">Ektra</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Reflex</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Kodak_Retina_Reflex" title="Kodak Retina Reflex">Retina Reflex</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Others</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Brownie_(camera)" class="mw-redirect" title="Brownie (camera)">Brownie</a></li> <li><a href="/wiki/Instamatic" title="Instamatic">Instamatic</a></li> <li><a href="/wiki/Kodak_Pony" title="Kodak Pony">Pony</a></li> <li><a href="/wiki/Kodak_Starflash" title="Kodak Starflash">Starflash</a></li> <li><a href="/wiki/Kodak_Stereo_Camera" title="Kodak Stereo Camera">Stereo Camera</a></li> <li><a href="/wiki/Vest_Pocket_Kodak" title="Vest Pocket Kodak">Vest Pocket Kodak</a></li> <li><a href="/wiki/Kodak_Vigilant_camera" title="Kodak Vigilant camera">Vigilant camera</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Camera film</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Formats</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/110_film" title="110 film">110</a></li> <li><a href="/wiki/120_film" title="120 film">120</a></li> <li><a href="/wiki/126_film" title="126 film">126</a></li> <li><a href="/wiki/127_film" title="127 film">127</a></li> <li><a href="/wiki/135_film" title="135 film">135</a></li> <li><a href="/wiki/616_film" title="616 film">616</a></li> <li><a href="/wiki/828_film" title="828 film">828</a></li> <li><a href="/wiki/Advanced_Photo_System" title="Advanced Photo System">APS (IX240)</a></li> <li><a href="/wiki/Disc_film" title="Disc film">Disc</a></li> <li><a href="/wiki/Super_8_film" title="Super 8 film">Super 8</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Reversal_film" title="Reversal film">Color reversal</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Ektachrome" title="Ektachrome">Ektachrome</a></li> <li><a href="/wiki/Kodachrome" title="Kodachrome">Kodachrome</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Color print</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Eastmancolor" title="Eastmancolor">Eastmancolor</a></li> <li><a href="/wiki/Ektar" title="Ektar">Ektar</a></li> <li><a href="/wiki/Kodacolor_(filmmaking)" title="Kodacolor (filmmaking)">Kodacolor (filmmaking)</a></li> <li><a href="/wiki/Kodacolor_(still_photography)" title="Kodacolor (still photography)">Kodacolor (still photography)</a></li> <li><a href="/wiki/Kodak_Portra" title="Kodak Portra">Portra</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">B&W</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Kodak_High-Speed_Infrared" title="Kodak High-Speed Infrared">High-Speed Infrared</a></li> <li><a href="/wiki/Kodak_T-MAX" title="Kodak T-MAX">T-MAX</a></li> <li><a href="/wiki/Kodak_Tri-X" title="Kodak Tri-X">Tri-X</a></li> <li><a href="/wiki/Technical_Pan" title="Technical Pan">Technical Pan</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other products</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Approval_proofer" title="Approval proofer">Approval proofer</a></li> <li><a href="/wiki/Autographic_film" title="Autographic film">Autographic film</a></li> <li><a href="/wiki/Carousel_slide_projector" title="Carousel slide projector">Carousel slide projector</a></li> <li><a href="/wiki/Cinema_Digital_Sound" title="Cinema Digital Sound">Cinema Digital Sound</a></li> <li><a href="/wiki/Cineon" title="Cineon">Cineon</a></li> <li><a href="/wiki/Colorama_(Kodak)" class="mw-redirect" title="Colorama (Kodak)">Colorama</a></li> <li><a href="/wiki/Kodak_Ektaprint_Electronic_Publishing_System" title="Kodak Ektaprint Electronic Publishing System">Ektaprint</a></li> <li><a href="/wiki/Kodak_Ektra_(phone)" title="Kodak Ektra (phone)">Ektra (phone)</a></li> <li><a href="/wiki/Kodak_Gallery" title="Kodak Gallery">Gallery</a></li> <li><a href="/wiki/KAF-10500" class="mw-redirect" title="KAF-10500">KAF-10500</a></li> <li><a href="/wiki/Keykode" title="Keykode">Keykode</a></li> <li><a href="/wiki/Kodacolor_Technology" title="Kodacolor Technology">Kodacolor Technology</a></li> <li><a href="/wiki/Kodascope" title="Kodascope">Kodascope</a></li> <li><a href="/wiki/KPR" title="KPR">KPR</a></li> <li><a href="/wiki/Motorola_Zine" title="Motorola Zine">Motorola Zine</a></li> <li><a href="/wiki/Picture_CD" title="Picture CD">Picture CD</a></li> <li><a href="/wiki/Kodak_Proofing_Software" title="Kodak Proofing Software">Proofing Software</a></li> <li><a href="/wiki/Kodak_S-mount" title="Kodak S-mount">S-mount</a></li> <li><a href="/wiki/Starmatic" title="Starmatic">Starmatic</a></li> <li><a href="/wiki/Kodak_Ultima" title="Kodak Ultima">Ultima</a></li> <li><a href="/wiki/Versamat" title="Versamat">Versamat</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Changing_Focus" title="Changing Focus">Changing Focus</a></i></li> <li><a href="/wiki/The_Brownies" title="The Brownies">The Brownies</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Technical <br />standards</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/DX_encoding" title="DX encoding">DX encoding</a></li> <li><a href="/wiki/Four_Thirds_system" title="Four Thirds system">Four Thirds system</a> (<a href="/wiki/Micro_Four_Thirds_system" title="Micro Four Thirds system">Micro Four Thirds</a>)</li> <li><a href="/wiki/Wratten_number" title="Wratten number">Wratten number</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Colby_Chandler_(CEO)" title="Colby Chandler (CEO)">Colby Chandler</a></li> <li><a href="/wiki/George_Eastman" title="George Eastman">George Eastman</a></li> <li><a href="/wiki/Leopold_Godowsky_Jr." title="Leopold Godowsky Jr.">Leopold Godowsky Jr.</a></li> <li><a href="/wiki/Thomas_J._Hargrave" title="Thomas J. Hargrave">Thomas J. Hargrave</a></li> <li><a href="/wiki/Leopold_Mannes" title="Leopold Mannes">Leopold Mannes</a></li> <li><a href="/wiki/Kenneth_Mees" title="Kenneth Mees">Kenneth Mees</a></li> <li><a href="/wiki/Steven_Sasson" title="Steven Sasson">Steven Sasson</a></li> <li><a href="/wiki/Henry_A._Strong" title="Henry A. Strong">Henry A. Strong</a></li> <li><a href="/wiki/William_S._Vaughn" title="William S. Vaughn">William S. Vaughn</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Places</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Eastman_Business_Park" title="Eastman Business Park">Eastman Business Park</a></li> <li><a href="/wiki/Kodak_Heights" title="Kodak Heights">Kodak Heights</a> (<a href="/wiki/Kodak_Building_9" title="Kodak Building 9">Building 9</a>)</li> <li><a href="/wiki/Kodak_Park_Railroad" title="Kodak Park Railroad">Kodak Park Railroad</a></li> <li><a href="/wiki/Kodak_Photo_Spot" title="Kodak Photo Spot">Kodak Photo Spot</a></li> <li><a href="/wiki/Kodak_Picture_Kiosk" title="Kodak Picture Kiosk">Kodak Picture Kiosk</a></li> <li><a href="/wiki/Kodak,_Tennessee" title="Kodak, Tennessee">Kodak, Tennessee</a></li> <li><a href="/wiki/Kodak_Tower" title="Kodak Tower">Kodak Tower</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Court cases</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Eastman_Kodak_Co_v._Harold_Worden" title="Eastman Kodak Co v. Harold Worden">Kodak v. Worden</a></i></li> <li><i><a href="/wiki/Eastman_Kodak_Co._v._Image_Technical_Services,_Inc." title="Eastman Kodak Co. v. Image Technical Services, Inc.">Kodak v. Image Technical Services</a></i></li> <li><i><a href="/wiki/Vroegh_v._Eastman_Kodak_Co." title="Vroegh v. Eastman Kodak Co.">Vroegh v. Kodak</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Processes</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/C-22_process" title="C-22 process">C-22</a></li> <li><a href="/wiki/C-41_process" title="C-41 process">C-41</a></li> <li><a href="/wiki/E-6_process" title="E-6 process">E-6</a></li> <li><a href="/wiki/RA-4_process" title="RA-4 process">RA-4</a></li> <li><a href="/wiki/K-14_process" title="K-14 process">K-14</a></li> <li><a href="/wiki/Eastman_Color_Negative" class="mw-redirect" title="Eastman Color Negative">Eastman Color Negative</a></li> <li><a href="/wiki/Eastman_Color_Positive" class="mw-redirect" title="Eastman Color Positive">Eastman Color Positive</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Union_of_Kodak_Workers" title="Union of Kodak Workers">Union of Kodak Workers</a></li> <li>"<a class="mw-selflink selflink">You Press the Button, We Do the Rest</a>"</li> <li><a href="/wiki/Category:Kodak_sponsorships" title="Category:Kodak sponsorships">Sponsorships</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=You_Press_the_Button,_We_Do_the_Rest&oldid=1256349112">https://en.wikipedia.org/w/index.php?title=You_Press_the_Button,_We_Do_the_Rest&oldid=1256349112</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:American_advertising_slogans" title="Category:American advertising slogans">American advertising slogans</a></li><li><a href="/wiki/Category:1880s_neologisms" title="Category:1880s neologisms">1880s neologisms</a></li><li><a href="/wiki/Category:1880s_quotations" title="Category:1880s quotations">1880s quotations</a></li><li><a href="/wiki/Category:Kodak" title="Category:Kodak">Kodak</a></li><li><a href="/wiki/Category:George_Eastman" title="Category:George Eastman">George Eastman</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_matches_Wikidata" title="Category:Short description matches Wikidata">Short description matches Wikidata</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 9 November 2024, at 14:08<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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