Analysis of Factors Affecting Purchase of Dietary Supplements | Journal of Comprehensive Business Administration Research

<!DOCTYPE html> <html lang="en" xml:lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> Analysis of Factors Affecting Purchase of Dietary Supplements | Journal of Comprehensive Business Administration Research </title> <link rel="icon" href="https://ojs.bonviewpress.com/public/journals/15/favicon_en_US.png"> <meta name="generator" content="Open Journal Systems 3.4.0.7"> <meta name="gs_meta_revision" content="1.1"/> <meta name="citation_journal_title" content="Journal of Comprehensive Business Administration Research"/> <meta name="citation_journal_abbrev" content="JCBAR"/> <meta name="citation_issn" content="3029-2697"/> <meta name="citation_author" content="Sohela Malik"/> <meta name="citation_author_institution" content="School of Commerce, Manav Rachna International Institute of Research and Studies (Deemed to be University), India"/> <meta name="citation_author" content="Nidhi Tandon"/> <meta name="citation_author_institution" content="School of Commerce, Manav Rachna International Institute of Research and Studies (Deemed to be University), India"/> <meta name="citation_title" content="Analysis of Factors Affecting Purchase of Dietary Supplements"/> <meta name="citation_language" content="en"/> <meta name="citation_date" content="2024/03/07"/> <meta name="citation_doi" content="10.47852/bonviewJCBAR42022081"/> <meta name="citation_abstract_html_url" content="https://ojs.bonviewpress.com/index.php/JCBAR/article/view/2081"/> <meta name="citation_abstract" xml:lang="en" content="Today, the world is very competitive which forces an individual to live a stressful life, which leads to no other option but to compromise with the healthy habits. So in order to cope up with this situation, individuals are moving toward dietary supplements. Hence, a study is undertaken to know more about the dietary supplements and the boom in the health industry. Dietary supplements are characterized as any health product that is largely expected to enhance the eating regimen when taken in form of any tablet, capsules, pill, powder, or any other liquid. Presently, the utilization of dietary supplements is on increment around the world. This research will help in studying the early openness to healthful enhancements by possible shoppers and to identify their buying pattern. This research talks about the increasing intake of dietary supplements among the population of age group above 18 years. With the coronavirus pandemic, a few patterns have speed up, while shopper needs have changed in accordance with the emergency. Customers in India have started putting their well-being first, and this research demonstrates that respondents focus harder on a nutritious eating routine. 聽 Received: 16聽November 2023 | Revised:聽23 January 2024聽| Accepted:聽26 February 2024 聽 Conflicts of Interest聽 The authors declare that they have no conflicts of interest to this work. 聽 Data Availability Statement Data sharing is not applicable to this article as no new data were created or analyzed in this study. 聽 Author Contribution Statement Sohela Malik: Conceptualization, Methodology, Validation, Formal analysis, Investigation, Resources, Data curation, Writing - original draft, Writing - review &amp; editing, Visualization, Project administration. Nidhi Tandon: Conceptualization, Methodology, Resources, Data curation, Writing - original draft, Writing - review &amp; editing, Visualization, Supervision, Project administration."/> <meta name="citation_keywords" xml:lang="en" content="consumer buying behavior"/> <meta name="citation_keywords" xml:lang="en" content="dietary supplements"/> <meta name="citation_keywords" xml:lang="en" content="nutraceutical industry"/> <meta name="citation_pdf_url" content="https://ojs.bonviewpress.com/index.php/JCBAR/article/download/2081/857"/> <link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" /> <meta name="DC.Creator.PersonalName" content="Sohela Malik"/> <meta name="DC.Creator.PersonalName" content="Nidhi Tandon"/> <meta name="DC.Date.created" scheme="ISO8601" content="2024-03-07"/> <meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2023-11-16"/> <meta name="DC.Date.issued" scheme="ISO8601" content="2023-10-23"/> <meta name="DC.Date.modified" scheme="ISO8601" content="2024-11-20"/> <meta name="DC.Description" xml:lang="en" content="Today, the world is very competitive which forces an individual to live a stressful life, which leads to no other option but to compromise with the healthy habits. So in order to cope up with this situation, individuals are moving toward dietary supplements. Hence, a study is undertaken to know more about the dietary supplements and the boom in the health industry. Dietary supplements are characterized as any health product that is largely expected to enhance the eating regimen when taken in form of any tablet, capsules, pill, powder, or any other liquid. Presently, the utilization of dietary supplements is on increment around the world. This research will help in studying the early openness to healthful enhancements by possible shoppers and to identify their buying pattern. This research talks about the increasing intake of dietary supplements among the population of age group above 18 years. With the coronavirus pandemic, a few patterns have speed up, while shopper needs have changed in accordance with the emergency. Customers in India have started putting their well-being first, and this research demonstrates that respondents focus harder on a nutritious eating routine. 聽 Received: 16聽November 2023 | Revised:聽23 January 2024聽| Accepted:聽26 February 2024 聽 Conflicts of Interest聽 The authors declare that they have no conflicts of interest to this work. 聽 Data Availability Statement Data sharing is not applicable to this article as no new data were created or analyzed in this study. 聽 Author Contribution Statement Sohela Malik: Conceptualization, Methodology, Validation, Formal analysis, Investigation, Resources, Data curation, Writing - original draft, Writing - review &amp; editing, Visualization, Project administration. Nidhi Tandon: Conceptualization, Methodology, Resources, Data curation, Writing - original draft, Writing - review &amp; editing, Visualization, Supervision, Project administration."/> <meta name="DC.Format" scheme="IMT" content="application/pdf"/> <meta name="DC.Identifier" content="2081"/> <meta name="DC.Identifier.DOI" content="10.47852/bonviewJCBAR42022081"/> <meta name="DC.Identifier.URI" content="https://ojs.bonviewpress.com/index.php/JCBAR/article/view/2081"/> <meta name="DC.Language" scheme="ISO639-1" content="en"/> <meta name="DC.Rights" content="Copyright (c) 2024 Authors"/> <meta name="DC.Rights" content="https://creativecommons.org/licenses/by/4.0/"/> <meta name="DC.Source" content="Journal of Comprehensive Business Administration Research"/> <meta name="DC.Source.ISSN" content="3029-2697"/> <meta name="DC.Source.URI" content="https://ojs.bonviewpress.com/index.php/JCBAR"/> <meta name="DC.Subject" xml:lang="en" content="consumer buying behavior"/> <meta name="DC.Subject" 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d="M256,128c0,70.7-57.3,128-128,128C57.3,256,0,198.7,0,128C0,57.3,57.3,0,128,0C198.7,0,256,57.3,256,128z"/> <g> <path class="st1" d="M86.3,186.2H70.9V79.1h15.4v48.4V186.2z"/> <path class="st1" d="M108.9,79.1h41.6c39.6,0,57,28.3,57,53.6c0,27.5-21.5,53.6-56.8,53.6h-41.8V79.1z M124.3,172.4h24.5 c34.9,0,42.9-26.5,42.9-39.7c0-21.5-13.7-39.7-43.7-39.7h-23.7V172.4z"/> <path class="st1" d="M88.7,56.8c0,5.5-4.5,10.1-10.1,10.1c-5.6,0-10.1-4.6-10.1-10.1c0-5.6,4.5-10.1,10.1-10.1 C84.2,46.7,88.7,51.3,88.7,56.8z"/> </g> </svg> <a href="https://orcid.org/0000-0002-8889-9326" target="_blank"> https://orcid.org/0000-0002-8889-9326 </a> </span> </li> <li> <span class="name"> Nidhi Tandon </span> <span class="affiliation"> School of Commerce, Manav Rachna International Institute of Research and Studies (Deemed to be University), India </span> <span class="orcid"> <svg class="orcid_icon" viewBox="0 0 256 256" aria-hidden="true"> <style type="text/css"> .st0{fill:#A6CE39;} .st1{fill:#FFFFFF;} </style> <path class="st0" d="M256,128c0,70.7-57.3,128-128,128C57.3,256,0,198.7,0,128C0,57.3,57.3,0,128,0C198.7,0,256,57.3,256,128z"/> <g> <path class="st1" d="M86.3,186.2H70.9V79.1h15.4v48.4V186.2z"/> <path class="st1" d="M108.9,79.1h41.6c39.6,0,57,28.3,57,53.6c0,27.5-21.5,53.6-56.8,53.6h-41.8V79.1z M124.3,172.4h24.5 c34.9,0,42.9-26.5,42.9-39.7c0-21.5-13.7-39.7-43.7-39.7h-23.7V172.4z"/> <path class="st1" d="M88.7,56.8c0,5.5-4.5,10.1-10.1,10.1c-5.6,0-10.1-4.6-10.1-10.1c0-5.6,4.5-10.1,10.1-10.1 C84.2,46.7,88.7,51.3,88.7,56.8z"/> </g> </svg> <a href="https://orcid.org/0000-0002-9819-1356" target="_blank"> https://orcid.org/0000-0002-9819-1356 </a> </span> </li> </ul> </section> <section class="item doi"> <h2 class="label"> DOI: </h2> <span class="value"> <a href="https://doi.org/10.47852/bonviewJCBAR42022081"> https://doi.org/10.47852/bonviewJCBAR42022081 </a> </span> </section> <section class="item keywords"> <h2 class="label"> Keywords: </h2> <span class="value"> consumer buying behavior, dietary supplements, nutraceutical industry </span> </section> <section class="item abstract"> <h2 class="label">Abstract</h2> <p>Today, the world is very competitive which forces an individual to live a stressful life, which leads to no other option but to compromise with the healthy habits. So in order to cope up with this situation, individuals are moving toward dietary supplements. Hence, a study is undertaken to know more about the dietary supplements and the boom in the health industry. Dietary supplements are characterized as any health product that is largely expected to enhance the eating regimen when taken in form of any tablet, capsules, pill, powder, or any other liquid. Presently, the utilization of dietary supplements is on increment around the world. This research will help in studying the early openness to healthful enhancements by possible shoppers and to identify their buying pattern. This research talks about the increasing intake of dietary supplements among the population of age group above 18 years. With the coronavirus pandemic, a few patterns have speed up, while shopper needs have changed in accordance with the emergency. Customers in India have started putting their well-being first, and this research demonstrates that respondents focus harder on a nutritious eating routine.</p> <p>聽</p> <p><strong>Received: </strong>16聽November 2023 <strong>| Revised:聽</strong>23 January 2024<strong>聽| Accepted:聽</strong>26 February 2024</p> <p>聽</p> <p><strong>Conflicts of Interest聽</strong></p> <p>The authors declare that they have no conflicts of interest to this work.</p> <p>聽</p> <p><strong>Data Availability Statement</strong></p> <p>Data sharing is not applicable to this article as no new data were created or analyzed in this study.</p> <p>聽</p> <p><strong>Author Contribution Statement</strong></p> <p><strong>Sohela Malik:</strong> Conceptualization, Methodology, Validation, Formal analysis, Investigation, Resources, Data curation, Writing - original draft, Writing - review & editing, Visualization, Project administration. <strong>Nidhi Tandon:</strong> Conceptualization, Methodology, Resources, Data curation, Writing - original draft, Writing - review & editing, Visualization, Supervision, Project administration.</p> </section> <br /><div class="separator"></div><div class="item abstract" id="trendmd-suggestions"></div><script defer src='//js.trendmd.com/trendmd.min.js' data-trendmdconfig='{"website_id":"89274", "element":"#trendmd-suggestions"}'></script> </div> <div class="entry_details"> <div class="item cover_image"> <div class="sub_item"> <a href="https://ojs.bonviewpress.com/index.php/JCBAR/issue/view/onlinefirst"> <img src="https://ojs.bonviewpress.com/public/journals/15/cover_issue_65_en_US.jpg" alt=""> </a> </div> </div> <div class="item galleys"> <h2 class="pkp_screen_reader"> Downloads </h2> <ul class="value galleys_links"> <li> <a class="obj_galley_link pdf" href="https://ojs.bonviewpress.com/index.php/JCBAR/article/view/2081/857"> PDF </a> </li> </ul> </div> <div class="item published"> <section class="sub_item"> <h2 class="label"> Published </h2> <div class="value"> <span>2024-03-07</span> </div> </section> </div> <div class="item issue"> <section class="sub_item"> <h2 class="label"> Issue </h2> <div class="value"> <a class="title" href="https://ojs.bonviewpress.com/index.php/JCBAR/issue/view/onlinefirst"> Online First </a> </div> </section> <section class="sub_item"> <h2 class="label"> Section </h2> <div class="value"> Research Articles </div> </section> </div> <div class="item copyright"> <h2 class="label"> License </h2> <p>Copyright (c) 2024 Authors</p> <a rel="license" href="https://creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" src="//i.creativecommons.org/l/by/4.0/88x31.png" /></a><p>This work is licensed under a <a rel="license" href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>.</p> </div> <div class="item citation"> <section class="sub_item citation_display"> <h2 class="label"> How to Cite </h2> <div class="value"> <div id="citationOutput" role="region" aria-live="polite"> <div class="csl-bib-body"> <div class="csl-entry">Malik, S., & Tandon, N. 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Analysis of Factors Affecting Purchase of Dietary Supplements | Journal of Comprehensive Business Administration Research