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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-68b0b80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68b0b80" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-432ae2b" data-id="432ae2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8d0bfe elementor-widget elementor-widget-heading" data-id="d8d0bfe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Being Aware of F&B Trends to Achieve Growth and Operational Excellence</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c9b32a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c9b32a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba9fd9c" data-id="ba9fd9c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-54d3b10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54d3b10" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b52f30b" data-id="b52f30b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8ad018d elementor-widget elementor-widget-image" data-id="8ad018d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="580" height="870" src="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-683x1024.jpg" class="attachment-large size-large wp-image-6357" alt="" srcset="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-683x1024.jpg 683w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-200x300.jpg 200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-768x1152.jpg 768w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-1024x1536.jpg 1024w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-1365x2048.jpg 1365w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-1200x1800.jpg 1200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-1980x2970.jpg 1980w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-scaled.jpg 1707w" sizes="(max-width: 580px) 100vw, 580px" /> </div> </div> <div class="elementor-element elementor-element-c676345 elementor-widget elementor-widget-heading" data-id="c676345" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">16 December, 2021</h2> </div> </div> <div class="elementor-element elementor-element-b86a7c4 elementor-widget elementor-widget-theme-post-content" data-id="b86a7c4" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>This article is extracted from Albert Kong (CEO, Asiawide Franchise Consultants)’s 45 minutes presentation when he was invited to be the Keynote Speaker by Mr. Chu Hong Minh, (Founder, Restaurant Association of Vietnam) during the <b>ASIA Food & Beverage Summit 2021 </b>event<b>. </b>The title of this article is <b>“</b>Being aware of Food & Beverage Trends in the world so as to achieve growth and Operational Excellence.”</p> <p>In this day and age, almost nothing surprises me anymore… All the previous trends on food and beverages continue to present themselves</p> <p><img fetchpriority="high" decoding="async" class="alignleft wp-image-6353" src="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/plant-based-4812595_1920-300x169.jpg" alt="" width="369" height="207" srcset="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/plant-based-4812595_1920-300x169.jpg 300w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/plant-based-4812595_1920-1024x576.jpg 1024w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/plant-based-4812595_1920-768x432.jpg 768w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/plant-based-4812595_1920-1536x864.jpg 1536w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/plant-based-4812595_1920-1200x675.jpg 1200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/plant-based-4812595_1920.jpg 1920w" sizes="(max-width: 369px) 100vw, 369px" />– examples include “plant-based protein”, “sustainability”, “organic”, “convenience”, “health & wellness” and “food waste”. In addition, there’s the continued momentum of small food companies offering products with a purpose and how the consumer is gravitating towards actually doing what they say and buying these products.</p> <p> </p> <p>A caveat : not everything that happens in one country will automatically also happen in another. One needs to discern by carefully observing and analyzing the local factors vis-à-vis the so-called trends. For example, Taco Bell thrives in the USA but did not take off in Singapore.</p> <p>Here are a few trends that I wish to comment on:</p> <p><strong>1. Food Safety.</strong><br /> Commonsensically, pandemic or not, food safety is sacrosanct in the food & beverages business. With the daily reporting in all sorts of media concerning the virus, and the importance of good hygiene, this trend, this emphasis on food safety will not go away.</p> <p><strong>2.Transparency / Traceability</strong><br /> As an extension of the Food Safety issue or trend, well-informed <img decoding="async" class="size-medium wp-image-6354 alignright" src="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/blockchain-3055701_1920-300x188.jpg" alt="" width="300" height="188" srcset="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/blockchain-3055701_1920-300x188.jpg 300w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/blockchain-3055701_1920-1024x641.jpg 1024w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/blockchain-3055701_1920-768x481.jpg 768w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/blockchain-3055701_1920-1536x962.jpg 1536w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/blockchain-3055701_1920-1200x751.jpg 1200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/blockchain-3055701_1920.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" />consumers are now wanting to know the source of ingredients that go into their food. There are already many f&b companies that use blockchain technology to help trace where the different ingredients originate from. This will project them as being transparent, and therefore, gain more customers and loyalty.</p> <p><strong>3. Convenience</strong><br /> <img decoding="async" class="alignleft size-medium wp-image-6355" src="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/priscilla-du-preez-BjhUu6BpUZA-unsplash-300x200.jpg" alt="" width="300" height="200" srcset="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/priscilla-du-preez-BjhUu6BpUZA-unsplash-300x200.jpg 300w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/priscilla-du-preez-BjhUu6BpUZA-unsplash-1024x683.jpg 1024w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/priscilla-du-preez-BjhUu6BpUZA-unsplash-768x512.jpg 768w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/priscilla-du-preez-BjhUu6BpUZA-unsplash-1536x1024.jpg 1536w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/priscilla-du-preez-BjhUu6BpUZA-unsplash-2048x1365.jpg 2048w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/priscilla-du-preez-BjhUu6BpUZA-unsplash-1200x800.jpg 1200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/priscilla-du-preez-BjhUu6BpUZA-unsplash-1980x1320.jpg 1980w" sizes="(max-width: 300px) 100vw, 300px" />One example that I will quote is a report in Reuters, dated September 24, 2021. In it, “Consumer habits have shifted in China during the pandemic and Yum China was launching new products and packaged foods to capture the at-home consumption trend,” CEO Joey Wat said. Another example is the way many f&b companies use mobile apps to let their customers order, pay, and receive their food.</p> <p><strong>4. Plant-based food</strong><br /> More and more companies like Impossible Foods, Beyond Meat, Boca Foods, Gardein Protein, etc., are producing all kinds of plant-based meats, in the US$8.6 Billion (2020) market (https://www.imarcgroup.com/plant-based-meat-companies)<br /> The oft-quoted reason is</p> <p><strong>5. Technological innovation</strong><br /> The cost of labour, and the retention of employees…, these are challenges most f&b companies face on a daily basis. Which is why there is an increasing proliferation of technical gadgets or tools that can help ameliorate the situation. I quoted two <img loading="lazy" decoding="async" class="size-medium wp-image-6356 alignright" src="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/alex-knight-2EJCSULRwC8-unsplash-300x200.jpg" alt="" width="300" height="200" srcset="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/alex-knight-2EJCSULRwC8-unsplash-300x200.jpg 300w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/alex-knight-2EJCSULRwC8-unsplash-1024x683.jpg 1024w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/alex-knight-2EJCSULRwC8-unsplash-768x512.jpg 768w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/alex-knight-2EJCSULRwC8-unsplash-1536x1024.jpg 1536w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/alex-knight-2EJCSULRwC8-unsplash-2048x1365.jpg 2048w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/alex-knight-2EJCSULRwC8-unsplash-1200x800.jpg 1200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/alex-knight-2EJCSULRwC8-unsplash-1980x1320.jpg 1980w" sizes="(max-width: 300px) 100vw, 300px" />examples: Crown Coffee’s robotic barista called Ella, and Putien (Chinese restaurant) using a robotic server. Other ubiquitous gadgets include self-ordering machines (used by many fast-food companies including McDonald’s, Yoshinoya, etc.). I also mentioned Domino’s using autonomous vehicles (DOM) to deliver their pizzas (in New Zealand, and elsewhere…). Yet another tool is the vending machine.</p> <p><strong>6. Environment Protection</strong><br /> The buzz word now all over the world is ESG (environment criteria, social criteria, governance). Companies that ignore ESG will be viewed negatively. F&B companies that have strict policies and practices to protect the environment will gain points with the end consumer. Using recyclable packaging, using neutral detergents, and reducing wastage (be it food, electricity, water, etc.) are three simple ways to start this praise-worthy journey.</p> <p><strong>7. Gut-friendly food</strong><span class="Apple-converted-space"><br /> </span><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-6357" src="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-200x300.jpg" alt="" width="200" height="300" srcset="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-200x300.jpg 200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-683x1024.jpg 683w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-768x1152.jpg 768w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-1024x1536.jpg 1024w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-1365x2048.jpg 1365w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-1200x1800.jpg 1200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-1980x2970.jpg 1980w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/tyler-nix-BAz3HU8evwQ-unsplash-scaled.jpg 1707w" sizes="(max-width: 200px) 100vw, 200px" />These products are intended to support digestive health—examples include yogurt and kombucha. But researchers have begun to develop temperature-stable bacterial strains that expand their potential. Expect to see more shelf stable products like probiotic-rich granola bars, nut butters and beverages in the coming months. https://www.fooddive.com/news/</p> <p><strong>8. Ghost Kitchens / Cloud Kitchens / </strong><strong>Digital Restaurants</strong><br /> There are now more and more such players in the market. Many are existing f&b companies that want to reach out to more customers without having to invest in a physical board-and- mortar restaurant. The ghost kitchen other advantages include tackling difficulties including safety, labour shortages, and rising costs. The latest to jump on the trend is Inspire Brands, the parent company of Arby’s, Buffalo Wild Wings, Jimmy John’s, Sonic, and other popular chains.</p> <p>Another example: Nestlé Professional Singapore and TiffinLabs have collaborated to co- create multiple ‘plug & play’ digital restaurant brands which feature plant-based products and beverage concoction from Nestlé Professional Singapore for traditional F&B businesses to operate. The ‘plug & play’ solution allows F&B operators such as restaurants, cafés, and bistros to digitalize by adopting and operating digital restaurant brands from TiffinLabs to provide more options for dine-in guests and online delivery consumers on top of their existing brands. This enables F&B operators to become a cloud kitchen themselves and tap into the burgeoning delivery market to earn at least 10% incremental revenues and over 25% incremental profits.</p> <p><strong>9. Other food trends:</strong><br /> <img loading="lazy" decoding="async" class="size-medium wp-image-6359 alignright" src="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/rosalind-chang-P_wPicZYoPI-unsplash-300x199.jpg" alt="" width="300" height="199" srcset="https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/rosalind-chang-P_wPicZYoPI-unsplash-300x199.jpg 300w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/rosalind-chang-P_wPicZYoPI-unsplash-1024x680.jpg 1024w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/rosalind-chang-P_wPicZYoPI-unsplash-768x510.jpg 768w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/rosalind-chang-P_wPicZYoPI-unsplash-1536x1020.jpg 1536w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/rosalind-chang-P_wPicZYoPI-unsplash-2048x1360.jpg 2048w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/rosalind-chang-P_wPicZYoPI-unsplash-1200x797.jpg 1200w, https://asiawidefranchise.com.sg/wp-content/uploads/2021/12/rosalind-chang-P_wPicZYoPI-unsplash-1980x1315.jpg 1980w" sizes="(max-width: 300px) 100vw, 300px" />Believe it or not, the bubble tea craze rages on. I see it in Singapore, Malaysia, Thailand, and many other places. This link gives you an idea why there are so much interest in the boba tea. One of many reposts on the popularity of bubble tea is https://www.channelnewsasia.com/singapore/bubble-tea-sugar-content-sweeter-than-coke- soda-916016</p> <p><strong>Conclusion.</strong><br /> In closing, I want to say that understanding the basics of business is very important.</p> <p>In the more than 300 presentations I have given in the last 33 years, I have always emphasized the importance of adhering to basic principles. For example, the P’s in marketing – product/service, price, place/location , promotion/PR ( for example, McDonald’s collaborated on an Adidas shoe in India earlier this year, and in the US, Papa John’s stretched its pizza cheesiness in a limited time streetwear collaboration with cheddar cheese), packaging, etc.</p> <p>Another thing I preach often is the PESTEL analysis tool – Political, Economical, Socio-cultural, Technological, Environmental and Legal considerations. Having a good grasp of these factors will help the company avoid minefields and blind spots and expensive lessons.</p> <p>With a good leader and a good team (P for People), I am confident Vietnamese restaurant companies can expand and succeed in international markets.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-509a116" data-id="509a116" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-759aaac elementor-widget elementor-widget-heading" data-id="759aaac" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Please Share Via</h2> </div> </div> <div class="elementor-element elementor-element-44a5c01 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle 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</div> </article> <article class="elementor-post elementor-grid-item post-3609 insights_articles type-insights_articles status-publish has-post-thumbnail hentry insights_article_tag-franchising insights_article_tag-singapore"> <a class="elementor-post__thumbnail__link" href="https://asiawidefranchise.com.sg/insights_articles/franchising-singapores-experience/" tabindex="-1" > <div class="elementor-post__thumbnail"><img width="580" height="242" src="https://asiawidefranchise.com.sg/wp-content/uploads/2020/10/swapnil-bapat-sJ7pYyJFyuA-unsplash-1.jpg" class="attachment-large size-large wp-image-1523" alt="" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://asiawidefranchise.com.sg/insights_articles/franchising-singapores-experience/" > Franchising: Singapore’s Experience </a> </h3> <div class="elementor-post__meta-data"> <span class="elementor-post-date"> 10 February, 2020 </span> </div> <div class="elementor-post__excerpt"> <p>The Beginning Singapore is probably one of the earliest nations in Asia (next to Japan)</p> </div> <a class="elementor-post__read-more" href="https://asiawidefranchise.com.sg/insights_articles/franchising-singapores-experience/" aria-label="Read more about Franchising: Singapore’s Experience" tabindex="-1" > Read More </a> </div> </article> <article class="elementor-post elementor-grid-item post-3637 insights_articles type-insights_articles status-publish has-post-thumbnail hentry insights_article_tag-franchising insights_article_tag-intro insights_article_tag-south-asia insights_article_tag-sri-lanka"> <a class="elementor-post__thumbnail__link" href="https://asiawidefranchise.com.sg/insights_articles/franchising-in-sri-lanka/" tabindex="-1" > <div class="elementor-post__thumbnail"><img width="580" height="249" src="https://asiawidefranchise.com.sg/wp-content/uploads/2020/10/article-sri-lanka-1024x439.png" class="attachment-large size-large wp-image-3024" alt="" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://asiawidefranchise.com.sg/insights_articles/franchising-in-sri-lanka/" > Franchising in Sri Lanka </a> </h3> <div class="elementor-post__meta-data"> <span class="elementor-post-date"> 22 August, 2020 </span> </div> <div class="elementor-post__excerpt"> <p>As I have said in the many presentations I have made in the last 30</p> </div> <a class="elementor-post__read-more" href="https://asiawidefranchise.com.sg/insights_articles/franchising-in-sri-lanka/" aria-label="Read more about Franchising in Sri Lanka" tabindex="-1" > Read More </a> </div> </article> </div> </div> </div> </div> </div> </div> </section> </div> <div data-elementor-type="footer" data-elementor-id="27" class="elementor elementor-27 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-50e5d6c elementor-section-full_width 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class="elementor-widget-container"> <p>152 Beach  Road, <br><span style="font-size: inherit; text-align: inherit; letter-spacing: -0.015em;">Gateway East, #25-01<br></span>Singapore 189721</p> </div> </div> <div class="elementor-element elementor-element-2b64dc0 elementor-widget elementor-widget-heading" data-id="2b64dc0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">CONTACT: </h5> </div> </div> <div class="elementor-element elementor-element-5759ca8 elementor-widget elementor-widget-text-editor" data-id="5759ca8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <span style="color: #ecf6fb; font-family: Poppins, sans-serif; font-size: 12px; letter-spacing: -0.27px; white-space: pre-wrap;">Tel: +65 6743 2282</span><br style="color: #ecf6fb; font-family: Poppins, sans-serif; font-size: 12px; letter-spacing: -0.27px; white-space: pre-wrap;" /><span style="color: #ecf6fb; font-family: Poppins, sans-serif; font-size: 12px; letter-spacing: -0.27px; white-space: pre-wrap;">Fax: +65 6743 1139</span> <br style="color: #ecf6fb; font-family: Poppins, sans-serif; font-size: 12px; letter-spacing: -0.27px; white-space: pre-wrap;" /><span style="color: #ecf6fb; font-family: Poppins, sans-serif; font-size: 12px; letter-spacing: -0.27px; white-space: pre-wrap;">WeChat: xinjiapoJiangJinXing</span> <br style="color: #ecf6fb; font-family: Poppins, sans-serif; font-size: 12px; letter-spacing: -0.27px; white-space: pre-wrap;" /><span style="color: #ecf6fb; font-family: Poppins, sans-serif; font-size: 12px; letter-spacing: -0.27px; white-space: pre-wrap;">Email: </span><span style="color: #ecf6fb; font-family: Poppins, sans-serif; font-size: 12px; letter-spacing: -0.27px; white-space: pre-wrap;">albert@asiawidefranchise.com.sg </span> </div> </div> <div class="elementor-element elementor-element-bd29df8 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data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Please contact the Founder/CEO Albert Kong (Data Protection Officer Designate) at <a class="c-link" href="mailto:albert@asiawidefranchise.com.sg" target="_blank" rel="noopener noreferrer" data-stringify-link="mailto:albert@asiawidefranchise.com.sg" data-sk="tooltip_parent" aria-haspopup="menu" aria-expanded="false">albert@asiawidefranchise.com.sg</a> for all matters relating to the company’s personal data protection guidelines and policies.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2dd957" data-id="c2dd957" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-cf18e99 elementor-hidden-phone elementor-hidden-tablet elementor-section-full_width elementor-section-height-default 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