Maker's Row and the Future of American Manufacturing

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</div> <h1 class="mt-4 header-100 leading-tight max-w-5xl ">Maker's Row and the Future of American Manufacturing</h1> <div class="mt-2 leading-tight md:leading-normal text-xl max-w-5xl "></div> <div class="w-full subtitle-2 mt-8 text-left md:flex md:flex-wrap md:items-baseline md:space-x-8 "> <div> By <a href="/author/erica-swallow" class="underline-link">Erica Swallow</a>  on <time datetime="Tue, 12 Mar 2013 15:56:26 +0000">March 12, 2013</time> </div> <div class="flex flex-initial content-start mt-4 text-base md:mt-0"> <a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmashable.com%2Farchive%2Fmakers-row" data-ga-element="social-share-link" data-ga-action="social_share_link" data-ga-position="1" data-ga-label="facebook" data-ga-click aria-label="Facebook Share" class="pr-3 hover:text-primary-400" target="_blank" rel="noopener" title="(opens in a new window)"> <svg class="inline-block w-5 h-4 fill-current"><use 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https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/hero-image.fill.size_1248x702.v1647022073.jpg 1600w" sizes="(max-width: 1280px) 100vw, 1280px" > </div> <main class="justify-between items-stretch px-4 mx-auto lg:flex max-w-8xl"> <section class="flex-grow 2xl:pr-4" data-ga-module="content_body"> <article id="article" data-autopogo class="mt-8 font-serif editor-content"> <p>Ideating, pattern-making, finding materials, ordering samples, tooling and producing -- these are the six once-mystical steps of manufacturing that are becoming easier to understand and take part in, thanks to New York-based startup Maker's Row.</p><p>Founded by <a href="http://www.linkedin.com/in/makermatthew" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Matthew Burnett</a> and <a href="http://www.linkedin.com/in/tanyamenendez" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Tanya Menendez</a>, <a href="http://makersrow.com/" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Maker's Row</a> is an online directory of America's top manufacturers. The site makes an industry traditionally based on old-school communications align with today's expectations of transparency.</p><p>After graduating from <a href="http://www.pratt.edu/" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Pratt Institute</a> with a focus in industrial design, Burnett began taking on watch design work with large brands, including Marc Jacobs and DKNY. Before long, though, he launched his own watch brand, <a href="http://shop.thebrooklynbakery.com/collections/watches" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Steel Cake</a>, and was off on a entrepreneurial journey, which he says was a transformative experience that enabled him to create and see his own designs through to fruition.</p><p>The manufacturing experience with Steel Cake, though, was a big disappointment for Burnett. Working with manufacturers abroad, he would receive initial product samples that looked beautiful, but when his full mass orders would arrive, the merchandise would look nothing like the samples, he tells Mashable.</p><p>With orders of 1,000 pieces -- which is usually the minimum when dealing with overseas manufacturers, says Burnett -- being so far away from his manufacturers became a gamble that he wasn't willing to participate in. So, he started <a href="http://shop.thebrooklynbakery.com/" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">The Brooklyn Bakery</a>, a leather accessories company focused solely on American-made goods.</p><p>The Brooklyn Bakery was a hit, with its merchandise being picked up by more than <a href="http://shop.thebrooklynbakery.com/pages/retail-stores" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">100 boutiques</a> and even larger retailers, including Nordstrom.</p><p>Burnett was even able to convince Menendez, then a Goldman Sachs analyst, to leave her job to join him in the venture (and later in the founding of Maker's Row). The turning point for Menendez, she says, was visiting the <a href="http://makersrow.com/sherryacc" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Sherry Accessories factory</a> in New York City.</p><p>"It was mind-blowing that products were being made in New York City, and that you could get the materials, have the assembly done here, sell it, and actually make a profit off it, actually make your own money."</p><p>Revolutionizing Factory Sourcing</p><div class="eloquent-imagery-image"> <div class="flex justify-center"> <img class="border border-gray-100" src="https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/images-1.fill.size_2000x1332.v1647022074.jpg" alt="Mashable Image" width="2000" height="1332" loading="lazy" srcset="https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/images-1.fill.size_800x533.v1647022074.jpg 800w, https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/images-1.fill.size_1400x932.v1647022074.jpg 1400w, https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/images-1.fill.size_2000x1332.v1647022074.jpg 2000w" sizes="(max-width: 1408px) 100vw, 1408px"> </div> <div class="mt-2 subtitle-2 font-sans "> <span class="normal-case text-gray-1000"></span> <span class="text-gray-600 credit">Credit: </span> </div> </div> <p>Sherry Accessories, one of 1,400 manufacturers featured on Maker's Row</p><p>The biggest challenge for Brooklyn Bakery was expansion. As it turns out, finding contractors, suppliers and materials for new product lines is a royal pain -- you may be an expert in leather goods, but the moment you try to switch to jeans or varsity jackets, you're pretty much screwed, the duo explained.</p><p>"It was such an outdated process to find an American manufacturer," Menendez explains. "We were literally going to trade shows and looking through print catalogs. Looking through print catalogs to find something feels so out of date, but all of the other product-based entrepreneurs we knew were doing it that way, too. The main way to find manufacturers was through word of mouth, these catalogs, or trade shows."</p><p>"The thing that was ridiculous, is that it was easier to find a manufacturer on the other side of the planet than it was to find one in your own country," Burnett adds.</p><p>Burnett says he was using tons of makeshift resources for sourcing -- including Google, the Yellow Pages, and even foreign-based services -- to find American manufacturers for his goods. He had gotten the process down for certain goods, and it had sort of become a competitive advantage, he says, to be privy to the knowledge that a certain manufacturer was the only one that could perform a certain process. But he had to start at square zero the moment he wanted to produce a new type of product.</p><p>Noticing that expansion was the biggest inhibiting factor for his peers as well, he dreamed up Maker's Row, a way for designers to easily search for manufacturers throughout each step of the creation process.</p><div class="eloquent-imagery-image"> <div class="flex justify-center"> <img class="border border-gray-100" src="https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/images-2.fill.size_2000x1367.v1647022074.png" alt="Mashable Image" width="2000" height="1367" loading="lazy" srcset="https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/images-2.fill.size_800x547.v1647022074.png 800w, https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/images-2.fill.size_1400x957.v1647022074.png 1400w, https://helios-i.mashable.com/imagery/archives/06IqwByqpgMTy8YAZ8qbh1R/images-2.fill.size_2000x1367.v1647022074.png 2000w" sizes="(max-width: 1408px) 100vw, 1408px"> </div> <div class="mt-2 subtitle-2 font-sans "> <span class="normal-case text-gray-1000"></span> <span class="text-gray-600 credit">Credit: </span> </div> </div> <p>Maker's Row enables designers to search for manufacturers based on which stage in the making process they're in, as well as what types of goods they want to make and where they'd like them to be produced.</p><p>"They were pigeon-holed to the staples they had started out with," Burnett explains. "Small businesses have so many things to worry about -- from sales to marketing -- that they don't have time to search for manufacturers. That's the problem we wanted to solve."</p><p>Burnett and Menendez made the decision to go full-time last summer when they were accepted into <a href="https://brooklynbeta.org/summer-camp" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Brooklyn Beta Summer Camp</a>, a 12-week incubator that provided them with seed funding and mentorship to get their product out the door in November.</p><p>Menendez says that the team is now focused on building a high quality community. With 1,400 manufacturers on board -- mostly sourced through their personal connections and word of mouth -- they're turning their efforts to optimizing and beautifying each manufacturer's presence on the site. Catalogs need to be up-to-date, images need to be stunning, and descriptions need to be thorough, so that users can quickly find the right suppliers.</p><p>The site's userbase is mostly small businesses, says Burnett, though designers of all sizes can use the site to find manufacturers, as the factories represented range from small craftsman shops to large facilities.</p><p>So far, Maker's Row has facilitated 24,000 interactions -- which is a measure of calls, emails, saves and clickthroughs to a manufacturer's website.</p><p>The Future of American Manufacturing</p><p></p><p>Maker's Row is doing its part to demystify the manufacturing process, making it more transparent and easier for creatives to find suppliers. Menendez and Burnett have a number of thoughts on the future of American manufacturing and pointed out three trends they believe will continue to define the industry:</p><p></p><p><strong>On-Demand Economy:</strong> "We see the economy, in general, moving into a more on-demand economy," says Menendez. "Speed to market is becoming much more important to small and large businesses. How quickly you can take an idea, turn it into a product, and put it out for customers to start buying it, is becoming much more important."</p><p><strong>Small Batches:</strong> With the <a href="http://www.babson.edu/News-Events/babson-news/Pages/121129-2011-U.S.-Entrepreneurship-Rates-Increase.aspx" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">rise of entrepreneurship</a> in America, Menendez believes that the demand for producing small batches -- hundreds of items, instead of thousands -- will increase, and thus need to be satisfied by factories.</p><p><strong>Insourcing:</strong> Burnett explains that large-scale businesses including Apple and GE are bringing manufacturing back to the US. When small businesses see this trend, they begin looking for ways to manufacture at home, as well. That's why Burnett feels it is important for his company to represent the domestic manufacturing landscape across many industries.</p><p></p><p>Currently, Maker's Row is solely focused on apparel and accessories manufacturers, but it plans to expand into six more industries this year.</p><p>While the co-founders were shy to disclose which industries, I for one am excited to see if they jump into the technology sector. Combine Maker's Row with a site like <a href="https://secure.christiestreet.com/" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Christie Street</a> -- a crowdfunding site specifically for gadgets -- and you've got a full plan for producing and launching the next must-have tech device.</p><p>As is, Maker's Row is already a dream come true for would-be designers to stop planning and start doing. 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