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'salesChannelGuides'; const guidesDataLayerName = 'guidesDataLayer'; let getTld = function (dl = {}) { let host = (window.location.host); if (dl.hasOwnProperty('prop7') && dl.prop7) { host = dl.prop7; } let hostArray = host.split('.'); let tld = hostArray[hostArray.length - 1]; if (host.indexOf('.co.uk') !== -1) { tld = hostArray[hostArray.length - 2] + '.' + hostArray[hostArray.length - 1]; } return (tld !== 'site' && tld !== 'lan') ? tld : 'de'; } let getCookieDomain = function (dl = {}) { let host = (window.location.host); if (dl.hasOwnProperty('prop7') && dl.prop7) { host = dl.prop7; } var hostArray = host.split('.'); if (hostArray[hostArray.length - 1] === 'uk') { return '.' + hostArray[hostArray.length - 3] + '.' + hostArray[hostArray.length - 2] + '.' + hostArray[hostArray.length - 1] } return '.' + hostArray[hostArray.length - 2] + '.' + hostArray[hostArray.length - 1]; } let setCookie = function (cname, cvalue, tInSecs, dl = {}) { const d = new Date(); d.setTime(d.getTime() + (tInSecs * 1000)); let expires = 'expires='+ d.toUTCString(); document.cookie = cname + '=' + cvalue + ';' + expires + ';path=/' + ';domain=' + getCookieDomain(dl); } let getParams = function () { var preparedUrlSearchParams = decodeURI(location.search.replace(/\?/g, "").replace(/&/g, "\",\"").replace(/=/g,"\":\"")); return JSON.parse(preparedUrlSearchParams ? '{"' + preparedUrlSearchParams + '"}' : '{}'); } let listCookies = function () { var theCookies = document.cookie.split(';'); var returnCookies = []; var cookieKeyValuePair = {}; var cookieString = ''; for (var i = 0; i <= theCookies.length; i++) { if (typeof theCookies[i] !== 'undefined') { cookieString = theCookies[i].trim(); cookieKeyValuePair = cookieString.match(/([^=]+?)[=\s](.*)/i); if (cookieKeyValuePair !== null && cookieKeyValuePair.length === 3) { returnCookies.push({ 'name': cookieKeyValuePair['1'], 'value': cookieKeyValuePair['2'] }); } } } return returnCookies; } let getSalesChannelController = function(salesChannelControllerIdentifier, url) { if (sessionStorage.getItem(salesChannelControllerIdentifier)) { return data = JSON.parse(sessionStorage.getItem(salesChannelControllerIdentifier)); } else { let salesChannelControllerApplicationArray = (typeof window.guidesDataLayer.application !== 'undefined') ? window.guidesDataLayer.application.split('.') : []; let salesChannelControllerOrigin = salesChannelControllerApplicationArray !== null && salesChannelControllerApplicationArray.length >= 3 ? salesChannelControllerApplicationArray[2] : 'DE'; let salesChannelControllerPath = salesChannelControllerApplicationArray !== null && salesChannelControllerApplicationArray.length >= 2 && salesChannelControllerApplicationArray[1] === 'SG' ? '/startupguide/' : '/digitalguide/'; let salesChannelControllerReferrer = document.referrer || ''; let salesChannelController = {}; salesChannelController.origin = salesChannelControllerOrigin === 'AT' ? 'DE' : salesChannelControllerOrigin; salesChannelController.path = salesChannelControllerPath; salesChannelController.cookies = {}; salesChannelController.requestParameter = {}; salesChannelController.referer = salesChannelControllerReferrer; salesChannelController.requestParameter = getParams(); salesChannelController.cookies = listCookies(); console.info('fetch SCC'); return fetch(url, { cache: 'no-store', method: 'POST', mode: 'cors', headers: { 'Accept': 'application/json', 'Content-Type': 'application/json' }, body: JSON.stringify(salesChannelController) }) .then((response) => { console.info('fetch SCC done'); return response.json(); }) .then((data) => { setSalesChannelController(salesChannelControllerIdentifier, data); return data; }) .catch((error) => { console.info('missing data from salesChannelController'); throw error; }); } } let setSalesChannelController = function(salesChannelControllerIdentifier, data) { sessionStorage.setItem(salesChannelControllerIdentifier, JSON.stringify(data)); } let processSalesChannelController = function(config) { let sCCId = config.salesChannelControllerIdentifier || salesChannelControllerIdentifier; try { if (sCCId && config.url) { setSalesChannelController(sCCId, getSalesChannelController(sCCId, config.url)); } } catch (e) { console.error(e, 'we have a problem with the sales channel controller ' + sCCId) } let salesChannelControllerDataString = sessionStorage.getItem(sCCId) || ''; if (salesChannelControllerDataString) { let salesChannelControllerData = JSON.parse(salesChannelControllerDataString); // @Todo: After successful testing, remove comment from following line // processActionsAndUpdateDl(salesChannelControllerData, guidesDataLayerName); } } function processActionsAndUpdateDl (data, dlName) { if (typeof data.actions !== 'undefined' && data.actions.length >= 1 && window[dlName] !== 'undefined') { for (var i = 0; i <= data.actions.length; i++) { if (typeof data.actions[i] !== 'undefined' && data.actions[i].hasOwnProperty('action') && data.actions[i].hasOwnProperty('actionAttributes')) { if (data.actions[i].action === 'ADD_COOKIE') { if (data.actions[i].actionAttributes['cookie.name'] && data.actions[i].actionAttributes['cookie.value'] && data.actions[i].actionAttributes['cookie.lifetime']) { setCookie( data.actions[i].actionAttributes['cookie.name'], data.actions[i].actionAttributes['cookie.value'], data.actions[i].actionAttributes['cookie.lifetime'], data ); } } if (data.actions[i].action === 'ADD_ACTIONCODE') { if (data.actions[i].actionAttributes['actioncode.code']) { window[dlName].eVar23 = window[dlName].eVar23 || data.actions[i].actionAttributes['actioncode.code']; window[dlName].eVar74 = window[dlName].eVar23; } } if (data.actions[i].action === 'ADD_MEDIUMCODE') { if (data.actions[i].actionAttributes['mediumcode.code']) { window[dlName].eVar22 = data.actions[i].actionAttributes['mediumcode.code'] || window[dlName].eVar22; window[dlName].eVar24 = window[dlName].eVar24 || data.actions[i].actionAttributes['mediumcode.code']; } } if (data.actions[i].action === 'ADD_TRACKINGCODE_COMP') { var itcChannel = ''; var itcProduct = ''; var itcCampaign = ''; if (data.actions[i].actionAttributes.channelcode) { window[dlName].eVar97 = window[dlName].eVar97 || data.actions[i].actionAttributes.channelcode; itcChannel = window[dlName].eVar97; } if (data.actions[i].actionAttributes.productcode) { window[dlName].eVar98 = window[dlName].eVar98 || data.actions[i].actionAttributes.productcode; itcProduct = window[dlName].eVar98; } if (data.actions[i].actionAttributes.campaigncode) { window[dlName].eVar99 = window[dlName].eVar99 || data.actions[i].actionAttributes.campaigncode; itcCampaign = window[dlName].eVar99; } } } } } } window.processSalesChannelController = processSalesChannelController; window.promisedConsentScriptsBefore.push({ scriptOrFunction: 'processSalesChannelController', data: { salesChannelControllerIdentifier: 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window.guidesDataLayer.market.toLowerCase(); const jentisRuntimeConfig = jentisConfig.has(country) ? jentisConfig.get(country) : null; if (jentisRuntimeConfig === null) { throw new Error('Jentis runtime configuration not available!'); } (function (sCDN, sCDNProject, sCDNWorkspace, sCDNVers) { if ( window.localStorage !== null && typeof window.localStorage === "object" && typeof window.localStorage.getItem === "function" && window.sessionStorage !== null && typeof window.sessionStorage === "object" && typeof window.sessionStorage.getItem === "function" ) { sCDNVers = window.sessionStorage.getItem("jts_preview_version") || window.localStorage.getItem("jts_preview_version") || sCDNVers; } window.jentis = window.jentis || {}; window.jentis.config = window.jentis.config || {}; window.jentis.config.frontend = window.jentis.config.frontend || {}; window.jentis.config.frontend.cdnhost = sCDN + "/get/" + sCDNWorkspace + "/web/" + sCDNVers + "/"; window.jentis.config.frontend.vers = sCDNVers; window.jentis.config.frontend.env = sCDNWorkspace; window.jentis.config.frontend.project = sCDNProject; window._jts = window._jts || []; var f = document.getElementsByTagName("script")[0]; var j = document.createElement("script"); j.async = true; j.src = window.jentis.config.frontend.cdnhost + jentisRuntimeConfig.jsFile; f.parentNode.insertBefore(j, f); })(jentisRuntimeConfig.endpoint, jentisRuntimeConfig.project, "live", "_"); window?.ionos?.datalayer?.initConsent(); } const jentisPageView = function () { const dataLayerNs = window.ionos.datalayer.pageview; dataLayerNs.applicationName = window.guidesDataLayer.shopname; dataLayerNs.subShopname = null; dataLayerNs.page = window.guidesDataLayer.prop1; dataLayerNs.productArea = window.guidesDataLayer.eVar1; dataLayerNs.section = window.guidesDataLayer.eVar6; dataLayerNs.hashedIp = null; dataLayerNs.loginStatus = null; dataLayerNs.hashedCustomerId = null; window.dataLayerNs = dataLayerNs; sendData = () => { window?.ionos?.datalayer?.initConsent(); window?.ionos?.datalayer?.pageview?.sendData(); }; window.privacyConsent.invoke( sendData, window.PrivacyConsentEnum.STATISTICS, window.privacyConsent, true, ); window.privacyConsent.initialize(); window?.ionos?.datalayer?.initConsent(); } window.jentisFn = jentisFn; window.jentisPageView = jentisPageView; window.promisedConsentScriptsBefore.push({scriptOrFunction: 'jentisFn'}); window.promisedConsentScriptsAfter.push({scriptOrFunction: 'https://var.uicdn.net/shopsshort/ionos-datalayer/datalayer.min.js'}); window.promisedConsentScriptsAfter.push({scriptOrFunction: 'jentisPageView'}); let genesysPredictiveEngangement = function () { let genesysPredictiveEngangementFn = function() { (function (a, t, c, l, o, u, d) { a['_genesysJourneySdk'] = o; a[o] = a[o] || function () { (a[o].q = a[o].q || []).push(arguments) }, a[o].l = 1 * new Date(); u = t.createElement(c), d = t.getElementsByTagName(c)[0]; u.async = 1; u.src = l; u.charset = 'utf-8'; d.parentNode.insertBefore(u, d) })(window, document, 'script', 'https://apps.mypurecloud.de/journey/sdk/js/web/v1/ac.js', 'ac'); ac('init', '64d8dda3-78c2-40a3-9e33-40c30650eb34', {region: 'euc1'}); ac('pageview') }; (function () { window.privacyConsent.invoke( genesysPredictiveEngangementFn, PrivacyConsentEnum.MARKETING, window.privacyConsent, true ); })(); window.privacyConsent.initialize(); } window.genesysPredictiveEngangement = genesysPredictiveEngangement; window.promisedConsentScriptsAfter.push({scriptOrFunction: 'genesysPredictiveEngangement'}); let hubspot = function () { let hubspotFn = function () { var n = document.createElement("script"); n.setAttribute("id", 'hs-script-loader'); n.async = true; n.defer = true; n.setAttribute("src", 'https://js-eu1.hs-scripts.com/8230984.js'); window.document.head.appendChild(n); }; window.privacyConsent.invoke( hubspotFn, PrivacyConsentEnum.STATISTICS, window.privacyConsent, true ); window.privacyConsent.initialize(); } window.hubspot = hubspot; window.promisedConsentScriptsAfter.push({scriptOrFunction: 'hubspot'}); function consentRelatedScriptsInsertAfter(newNode, existingNode) { existingNode.parentNode.insertBefore(newNode, existingNode.nextSibling); } let consentRelatedScripts = function() { var consentRelatedScriptsFn = document.querySelectorAll('script[type="text/plain"][data-consent]'); console.info(consentRelatedScriptsFn); var consentedFunctions = []; consentRelatedScriptsFn.forEach(function (item) { var consentCategoryFromDataSet = item.dataset.consent || ''; if (consentCategoryFromDataSet !== '') { var consentCategory = consentCategoryFromDataSet.toUpperCase(); if (!(consentCategory in consentedFunctions)) { consentedFunctions[consentCategory] = []; } consentedFunctions[consentCategory].push(item); } }) var activateConsentRelatedScripts = []; for (var consentCategory in consentedFunctions) { activateConsentRelatedScripts[consentCategory] = function() { consentedFunctions[consentCategory].forEach(function(item) { var newScriptContent = item.text; const newScript = document.createElement("script"); newScript.text = newScriptContent; newScript.type = "text/javascript"; newScript.dataset.consentGiven = true; consentRelatedScriptsInsertAfter(newScript, item); }); }; window.privacyConsent.invoke( activateConsentRelatedScripts[consentCategory], PrivacyConsentEnum[consentCategory], window.privacyConsent, false ); window.privacyConsent.initialize(); } } window.consentRelatedScripts = consentRelatedScripts; window.consentRelatedScriptsInsertAfter = consentRelatedScriptsInsertAfter; window.promisedConsentScriptsAfter.push({scriptOrFunction: 'consentRelatedScripts'}); window.promisedConsentScriptsBefore = window.promisedConsentScriptsBefore || []; window.promisedConsentScriptsAfter = window.promisedConsentScriptsAfter || []; loadPromisedConsentScripts({ consentUrl: 'https://www.ionos.de/modules/hosting-common/script/privacy/bundle.js', consentType: '', before: window.promisedConsentScriptsBefore, after: window.promisedConsentScriptsAfter }); </script> <script> "use strict"; if (typeof ready !== 'function') { var ready=function(e){"loading"!==document.readyState?e():document.addEventListener?document.addEventListener("DOMContentLoaded",e):document.attachEvent("onreadystatechange",function(){"complete"===document.readyState&&e()})}; } /** Polyfill for NodeList.forEach */ if ('NodeList' in window && !NodeList.prototype.forEach) {NodeList.prototype.forEach = function (callback, thisArg) {thisArg = thisArg || window;for (var i = 0; i < this.length; i++) callback.call(thisArg, this[i], i, this);};} /** Polyfill for HTMLCollection.forEach */ if ('HTMLCollection' in window && !HTMLCollection.prototype.forEach) {HTMLCollection.prototype.forEach = function (callback, thisArg) {thisArg = thisArg || window;for (var i = 0; i < this.length; i++) callback.call(thisArg, this[i], i, this);};} /** Array.prototype.includes() polyfill @author Chris Ferdinandi @license MIT */ if (!Array.prototype.includes) {Array.prototype.includes = function (search, start) {'use strict';if (search instanceof RegExp) throw TypeError('first argument must not be a RegExp');if (start === undefined) start = 0;return this.indexOf(search, start) !== -1;};} /** Polyfill for Element.matches */ if (Element && !Element.prototype.matches) {Element.prototype.matches = Element.prototype.matchesSelector || Element.prototype.mozMatchesSelector || Element.prototype.msMatchesSelector || Element.prototype.oMatchesSelector || Element.prototype.webkitMatchesSelector;} </script> <link class="finalUrl" rel="shortcut icon" href="/favicon.ico" sizes="16x16 24x24 32x32 48x48 64x64 72x72 96x96" type="image/x-icon"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-24x24.png" sizes="24x24"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-48x48.png" sizes="48x48"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-64x64.png" sizes="64x64"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-72x72.png" sizes="72x72"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-256x256.png" sizes="256x256"><link class="finalUrl" rel="icon" href="/favicon.svg" sizes="any" type="image/svg+xml"><link class="finalUrl" rel="apple-touch-icon" type="image/png" href="/apple-touch-icon-180x180.png"><meta name="apple-mobile-web-app-title" content="IONOS Digital Guide"><meta name="msapplication-TileColor" content="#0b2a63"><meta name="theme-color" content="#001b41"><link class="finalUrl" rel="manifest" href="/site.webmanifest"><link rel="preload" class="preload" href="https://www.ionos.de/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg" as="image"/> <link rel="canonical" href="https://www.ionos.de/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="de" href="https://www.ionos.de/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="de-AT" href="https://www.ionos.at/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="de-DE" href="https://www.ionos.de/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="en-CA" href="https://www.ionos.ca/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="en-GB" href="https://www.ionos.co.uk/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="en-US" href="https://www.ionos.com/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="es" href="https://www.ionos.com/es-us/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="es-AR" href="https://www.ionos.com/es-us/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="es-ES" href="https://www.ionos.es/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="es-MX" href="https://www.ionos.mx/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="fr" href="https://www.ionos.fr/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="it" href="https://www.ionos.it/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="pt" href="https://www.ionos.com/pt-br/digitalguide/tags/?tx_guides_loadarticleslist%5Baction%5D=list&tx_guides_loadarticleslist%5Bcategory%5D=532&tx_guides_loadarticleslist%5Bcontroller%5D=LoadArticles&cHash=a8c14b46952a167c5e3b4ddaebf2f204"/> <link rel="alternate" hreflang="x-default" href="https://www.ionos.com/digitalguide/tags/adwords/"/> </head> <body class="position-relative page-33" id="page-33"> <nav id="navigation-main" class="navbar brand-header-bg brand-header-color position-fixed fixed-top contain-style" data-bs-theme="dark"><span class="scroll-indicator d-block fixed-top w-100"><span class="d-block brand-scroll-indicator-bg"></span></span><div class="container-fluid container-sm"><a data-linkid="guides.header.logo" class="navbar-brand mx-0 d-flex align-items-center link-internal" href="https://www.ionos.de/digitalguide/" target="_top" title="Digital Guide" data-guides-target-uid="1"><svg class="d-inline-block m-0 brand-logo brand-header-color"><use xlink:href="https://www.ionos.de/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#ionos-logo" /></svg><span class="brand-entity d-inline-block m-0 ms-3 brand-header-color lh-1">Digital Guide</span></a><form id="search-bar" class="search-form input-group input-group-sm w-auto mx-5 d-none d-lg-flex flex-fill" role="search" action="https://www.ionos.de/digitalguide/suche/" method="POST" autocomplete="off"><span class="input-group-text rounded-start-5 border-0 px-0 brand-header-search-bg"><button class="btn btn-sm brand-header-search-bg brand-header-muted-color" type="submit" id="navbar-search" data-linkid="guides.navigation.module.search.btn"><svg width="16" height="16"><use xlink:href="https://www.ionos.de/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-search"></use></svg><span class="visually-hidden">Ihr Suchbegriff</span></button></span><input class="form-control rounded-end-5 border-0 ps-1 brand-header-search-bg brand-header-muted-color" type="text" name="search" onkeyup="javascript:localStorage.setItem('searchTerm', cleanupSearchString(this.value))" placeholder="Ihr Suchbegriff" autocomplete="off" aria-label="Ihr Suchbegriff" aria-describedby="navbar-search" spellcheck="false" ></form><button class="btn btn-sm btn-cta px-3 ms-auto me-5 d-none d-sm-block" type="button" data-bs-toggle="offcanvas" data-bs-target="#navbar-products" aria-controls="navbar-products" aria-labelledby="navbar-products"> IONOS Produkte </button><div class="offcanvas offcanvas-top brand-header-bg brand-header-color" data-bs-hideresize="true" tabindex="-1" id="navbar-products" aria-labelledby="navbar-products"><div class="offcanvas-header"><span class="offcanvas-title h5 brand-header-color" id="offcanvas-label-navigation-products">IONOS Produkte</span><button type="button" class="btn-close brand-header-color navbar-toggler" data-bs-dismiss="offcanvas" aria-label="Close"></button></div><div class="offcanvas-body pt-0 position-relative align-items-center"><ul class="nav"><li class="nav-item col-12 col-sm-6 col-lg-4 col-xxl-2 px-1 my-2"><span class="nav-link disabled brand-header-muted-color">Domain & SSL</span><ul class="nav flex-column mt-2 pt-2 border-top brand-header-border-color"><li class="nav-item"><a href="https://www.ionos.de/domains/domain-registrieren" target="_top" data-linkid="guides.navigation.products.domain-ssl.domain-kaufen" class="nav-link link-internal">Domain kaufen</a></li><li class="nav-item"><a href="https://www.ionos.de/domains/domain-check" target="_top" 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class="col-12"><h1> AdWords </h1></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1321"><img src="https://www.ionos.de/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_2394311d36.webp" width="1200" height="630" srcset="https://www.ionos.de/digitalguide/fileadmin/DigitalGuide/Online-Marketing/google-page-t.jpg 513w,https://www.ionos.de/digitalguide/fileadmin/DigitalGuide/Online-Marketing/google-page-t.jpg 483w,https://www.ionos.de/digitalguide/fileadmin/DigitalGuide/Online-Marketing/google-page-t.jpg 416w,https://www.ionos.de/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_56bd545502.webp 348w,https://www.ionos.de/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_6e34f13948.webp 524w,https://www.ionos.de/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_82956d1a4c.webp 396w,https://www.ionos.de/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_92da275aaa.webp 304w,https://www.ionos.de/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_7ae584379e.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Die Evolution der Google-Suchergebnisse" alt="Die Evolution der Google-Suchergebnisse" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.google-suchergebnisse-im-wandel-von-1998-bis-heute" class="stretched-link brand-card-color text-decoration-none link-internal" title="Die Evolution der Google-Suchergebnisse" href="https://www.ionos.de/digitalguide/online-marketing/suchmaschinenmarketing/google-suchergebnisse-im-wandel-von-1998-bis-heute/" target="_top"> Die Evolution der Google-Suchergebnisse </a></h2><p class="card-text brand-card-color mt-auto mb-0">Google hat die Art und Weise, wie wir im Internet suchen, maßgeblich geprägt. Der unangefochtene Marktführer unter den Suchmaschinen lässt sich dabei immer wieder neue Features und Funktionen einfallen, um uns das Finden von Webseiten und Informationen zu erleichtern. Seit dem…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">Google</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Mehr lesen</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.de/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-24192"><img src="https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_11da4be826.webp" width="1200" height="630" srcset="https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_2dff819b9a.webp 513w,https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_b12e2f46a9.webp 483w,https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_d547751be7.webp 416w,https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_a4e4f1c277.webp 348w,https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_4cfd369894.webp 524w,https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_c1c31f74e4.webp 396w,https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_b7354c9a40.webp 304w,https://www.ionos.de/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_61fac0d141.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Responsive Suchanzeigen: 7 Tipps für Responsive Search Ads" alt="Responsive Suchanzeigen: 7 Tipps für Responsive Search Ads" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.responsive-suchanzeigen" class="stretched-link brand-card-color text-decoration-none link-internal" title="Responsive Suchanzeigen: 7 Tipps für Responsive Search Ads" href="https://www.ionos.de/digitalguide/online-marketing/suchmaschinenmarketing/responsive-suchanzeigen/" target="_top"> Responsive Suchanzeigen: 7 Tipps für Responsive Search Ads </a></h2><p class="card-text brand-card-color mt-auto mb-0">Responsive Suchanzeigen optimieren Google-Ads-Platzierungen und verbessern Reichweite, Klickrate und Conversions. Sie bieten bei der Anzeigenerstellung mehr Bausteine für variable Überschriften und Beschreibungen. Für das automatisierte Ausspielen der Responsive Search Ads nutzt…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">SEA</span></li><li><span class="btn btn-sm btn-default">Google</span></li><li><span class="btn btn-sm btn-default">E-Commerce</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Mehr lesen</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.de/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-686"><img src="https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_91b3b381b1.webp" width="1200" height="630" srcset="https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_03448825f7.webp 513w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_61d89d778f.webp 483w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_1c6b76430c.webp 416w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_239f06a503.webp 348w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_c5bb8560bf.webp 524w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_02ff8355b6.webp 396w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_f0e0708208.webp 304w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_aaa4cd3ca5.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Google Ads-Optimierung – so perfektionieren Sie Ihre Kampagne" alt="Google Ads-Optimierung – so perfektionieren Sie Ihre Kampagne" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.adwords-optimierung-die-besten-tricks" class="stretched-link brand-card-color text-decoration-none link-internal" title="Google Ads-Optimierung – so perfektionieren Sie Ihre Kampagne" href="https://www.ionos.de/digitalguide/online-marketing/suchmaschinenmarketing/adwords-optimierung-die-besten-tricks/" target="_top"> Google Ads-Optimierung – so perfektionieren Sie Ihre Kampagne </a></h2><p class="card-text brand-card-color mt-auto mb-0">Der Erfolg einer Google-Ads-Kampagne muss nicht zwangsläufig an ein hohes Budget geknüpft sein. Wer sich intensiv mit dem Anzeigendienst des Suchmaschinenriesen beschäftigt, sich bei der Anzeigenerstellung die nötige Zeit nimmt und seine Kampagne regelmäßig pflegt, kann mit…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">SEA</span></li><li><span class="btn btn-sm btn-default">Google</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Mehr lesen</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.de/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1871"><img src="https://www.ionos.de/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_fd250e6146.webp" width="1200" height="630" srcset="https://www.ionos.de/digitalguide/fileadmin/DigitalGuide/Teaser/ads-txt-t.jpg 513w,https://www.ionos.de/digitalguide/fileadmin/DigitalGuide/Teaser/ads-txt-t.jpg 483w,https://www.ionos.de/digitalguide/fileadmin/DigitalGuide/Teaser/ads-txt-t.jpg 416w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_33eeac7df7.webp 348w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_81e601a476.webp 524w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_e7470f637f.webp 396w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_226b7a82d5.webp 304w,https://www.ionos.de/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_7d5d18db1d.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Ads.txt: Was ist die Funktion dieser Datei?" alt="Ads.txt: Was ist die Funktion dieser Datei?" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><span class="media-credits d-flex position-absolute top-0 end-0 start-unset bottom-unset w-auto h-auto fs-sm"><span class="media-artist">ITTIGallery</span><span class="media-source">Shutterstock</span></span><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.ads-txt" class="stretched-link brand-card-color text-decoration-none link-internal" title="Ads.txt: Was ist die Funktion dieser Datei?" href="https://www.ionos.de/digitalguide/online-marketing/verkaufen-im-internet/adstxt/" target="_top"> Ads.txt: Was ist die Funktion dieser Datei? </a></h2><p class="card-text brand-card-color mt-auto mb-0">Ads.txt soll helfen, gegen eine Betrugsmasche beim Programmatic Buying vorzugehen: das sogenannte Domain-Spoofing. Das dahinterstehende Konzept ist so simpel wie effizient: Publisher haben dadurch wieder mehr Kontrolle, wer mit ihren Werbeplätzen handeln darf, und regeln dies…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">E-Commerce</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li><li><span class="btn btn-sm btn-default">Display-Werbung</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Mehr lesen</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.de/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1770"><img src="https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_329e32d273.webp" width="1200" height="630" srcset="https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_871173482b.webp 513w,https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_98b9fd866b.webp 483w,https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_310f42f87d.webp 416w,https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_2e0a9757e6.webp 348w,https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_d7ec13f6ac.webp 524w,https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_ba2c4cd0f7.webp 396w,https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_c35feb557a.webp 304w,https://www.ionos.de/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_7b889ba1c5.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Google-AdWords-Alternativen: Die besten Plattformen für effektives SEA" alt="Google-AdWords-Alternativen: Die besten Plattformen für effektives SEA" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.die-besten-google-adwords-alternativen-im-ueberblick" class="stretched-link brand-card-color text-decoration-none link-internal" title="Google-AdWords-Alternativen: Die besten Plattformen für effektives SEA" href="https://www.ionos.de/digitalguide/online-marketing/suchmaschinenmarketing/die-besten-google-adwords-alternativen-im-ueberblick/" target="_top"> Google-AdWords-Alternativen: Die besten Plattformen für effektives SEA </a></h2><p class="card-text brand-card-color mt-auto mb-0">Zur Werbung in Suchmaschinen greifen die meisten auf Google AdWords zurück. Schließlich orientieren sich sowohl SEA- als auch SEO-Bemühungen stets am Marktführer. 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Doch welche Anzeigeformate stehen bei einer Google-Ads-Kampagne zur Verfügung? 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