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style="font-size:50px; margin-top:0px;margin-bottom:10px;" class="wp-block-post-title">Breaking the Pinkwashing Cycle with Nneka Etoniru</h1> <div class="wp-block-uagb-container single-post-meta uagb-block-4169fee7"> <div class='reading-time'>1 min read • </div> <div class="taxonomy-category wp-block-post-terms"><a href="https://avenuez.com/category/press-release/" rel="tag">Press</a></div></div> <div class='post-excerpt'>In an eye-opening PR Week article, Nneka Etoniru of Avenue Z calls for more authentic breast cancer campaigns that go beyond pink ribbons and highlight the real, unfiltered stories of those affected.</div> <div class="wp-block-uagb-container single-post-author-wrap uagb-block-2b243f28"> <div class='author-info'><div class='author-avatar'><img alt='Avatar photo' src='https://avenuez.com/wp-content/uploads/2024/07/cropped-Avenue-Z-Promotes-Nneka-Etoniru-to-Executive-Vice-President-of-Global-Brand-Strategy-1-50x50.png' srcset='https://avenuez.com/wp-content/uploads/2024/07/cropped-Avenue-Z-Promotes-Nneka-Etoniru-to-Executive-Vice-President-of-Global-Brand-Strategy-1-100x100.png 2x' class='avatar avatar-50 photo' height='50' width='50' decoding='async'/></div><div class='author-details'><p class='author-name'><span>By</span> Nneka Etoniru</p><p class='post-date'>Oct 14, 2024</p></div></div> <div class="wp-block-uagb-container share-post-wrap uagb-block-3dff6a1d"> <div class="wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-0b3a6445"><div class="uagb-buttons__wrap uagb-buttons-layout-wrap"> <div class="wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-f922b89e wp-block-button"><div class="uagb-button__wrapper"><a class="uagb-buttons-repeater wp-block-button__link" aria-label="" href="#" rel="follow noopener" target="_self"><div class="uagb-button__link">Share this blog</div><span 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-29.2-54.6c0-12.2 3.2-23.4 8.9-33.1 32.3 39.8 80.8 65.8 135.2 68.6-9.3-44.5 24-80.6 64-80.6 18.9 0 35.9 7.9 47.9 20.7 14.8-2.8 29-8.3 41.6-15.8-4.9 15.2-15.2 28-28.8 36.1 13.2-1.4 26-5.1 37.8-10.2-8.9 13.1-20.1 24.7-32.9 34z"></path></svg></span></span></span></div> <div class="wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-cedf344d"><span class="uagb-ss__link" data-href="https://www.linkedin.com/shareArticle?url=" tabindex="0" role="button" aria-label="linkedin"><span class="uagb-ss__source-wrap"><span class="uagb-ss__source-icon"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z"></path></svg></span></span></span></div> </div> </div> </div> <div class='featured-image'><figure><img width="2560" height="1435" src="https://avenuez.com/wp-content/uploads/2024/10/AdobeStock_878678219-scaled.jpeg" alt="Hand holding a pink ribbon." class="attachment-full size-full" alt="Hand holding a pink ribbon." decoding="async" srcset="https://avenuez.com/wp-content/uploads/2024/10/AdobeStock_878678219-scaled.jpeg 2560w, https://avenuez.com/wp-content/uploads/2024/10/AdobeStock_878678219-300x168.jpeg 300w, https://avenuez.com/wp-content/uploads/2024/10/AdobeStock_878678219-1024x574.jpeg 1024w, https://avenuez.com/wp-content/uploads/2024/10/AdobeStock_878678219-1536x861.jpeg 1536w, https://avenuez.com/wp-content/uploads/2024/10/AdobeStock_878678219-2048x1148.jpeg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></figure></div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>In a compelling <a href="https://www.prweek.com/article/1891854/breast-cancer-awareness-month-marketing-missing-point" target="_blank" rel="noopener">PR Week article</a>, the focus shifts from typical October “pinkwashing” campaigns to the need for authentic education and awareness around breast cancer. Avenue Z’s EVP of Global Strategy, <a href="https://avenuez.com/expertise/nneka-etoniru/" data-type="page" data-id="3331">Nneka Etoniru</a>, emphasizes the importance of real stories over feel-good moments. “We need more dark, gritty, realistic interpretations and stories being told about the experience and a lot less of the warm, fuzzy, pink, fluffy, buy-this product,” says Etoniru, reflecting on her experience as a young, Black woman diagnosed with breast cancer.</p> <p>The article highlights stories of women navigating a system often dismissive of young patients and calls for more meaningful advocacy beyond pink ribbons. From raising awareness about screenings to spotlighting the stories of those underrepresented, the piece urges a reevaluation of how breast cancer is portrayed in the media and by brands.</p> <p><strong>Want to dive deeper into the discussion?</strong> <a href="https://www.prweek.com/article/1891854/breast-cancer-awareness-month-marketing-missing-point" target="_blank" rel="noopener">Read the full article on PR Week</a>.</p> </div> <div class="wp-block-uagb-container single-post-bottom-wrap uagb-block-9c7aa6dc"> <div class="wp-block-uagb-container single-post-author-wrap uagb-block-78573046"> <div class='author-info'><div class='author-avatar'><img alt='Avatar photo' src='https://avenuez.com/wp-content/uploads/2024/07/cropped-Avenue-Z-Promotes-Nneka-Etoniru-to-Executive-Vice-President-of-Global-Brand-Strategy-1-50x50.png' srcset='https://avenuez.com/wp-content/uploads/2024/07/cropped-Avenue-Z-Promotes-Nneka-Etoniru-to-Executive-Vice-President-of-Global-Brand-Strategy-1-100x100.png 2x' class='avatar avatar-50 photo' height='50' width='50' decoding='async'/></div><div class='author-details'><p class='author-name'><span>By</span> Nneka Etoniru</p><p class='post-date'>Oct 14, 2024</p></div></div> <div class="wp-block-uagb-container share-post-wrap uagb-block-ef91dcf1"> <div class="wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-34073645"><div class="uagb-buttons__wrap uagb-buttons-layout-wrap"> <div class="wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-de06c4bf wp-block-button"><div class="uagb-button__wrapper"><a class="uagb-buttons-repeater wp-block-button__link" aria-label="" href="#" rel="follow noopener" target="_self"><div class="uagb-button__link">Share this blog</div><span class="uagb-button__icon uagb-button__icon-position-after"><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M503.7 226.2l-176 151.1c-15.38 13.3-39.69 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