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<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="description" content="Our purpose is to help people get the most out of life. We protect people's wealth, help them grow their assets, and empower them to save for their goals."><meta name="viewport" content="width=device-width,initial-scale=1"><link rel="preconnect" href="https://cdn.jsdelivr.net"><link rel="dns-prefetch" href="https://cdn.jsdelivr.net"><link rel="preconnect" href="https://fonts.googleapis.com"><link rel="dns-prefetch" href="https://fonts.googleapis.com"><link rel="preconnect" href="https://fonts.gstatic.com"><link href="https://fonts.googleapis.com/css2?family=Open+Sans:wght@300;400;600;700&display=swap" rel="stylesheet"><link rel="apple-touch-icon" sizes="180x180" href="/assets/favicon/apple-touch-icon.png"><link rel="icon" type="image/png" sizes="32x32" href="/assets/favicon/favicon-32x32.png"><link rel="icon" type="image/png" sizes="16x16" href="/assets/favicon/favicon-16x16.png"><link rel="manifest" href="/assets/favicon/site.webmanifest"><link rel="stylesheet" href="https://unpkg.com/swiper/swiper-bundle.min.css"><link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/bootstrap-icons@1.5.0/font/bootstrap-icons.css"><link rel="stylesheet" href="https://cdn.lineicons.com/3.0/lineicons.css"><link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/animate.css/4.1.1/animate.min.css" integrity="sha512-c42qTSw/wPZ3/5LBzD+Bw5f7bSF2oxou6wEb+I/lqeaKV5FDIfMvvRp772y4jcJLKuGUOpbJMdg/BTl50fJYAw==" crossorigin="anonymous" referrerpolicy="no-referrer"><link href="/assets/css/style.css?t=63" rel="stylesheet"><title>Our History</title><script async src="https://www.googletagmanager.com/gtag/js?id=G-F6XKV8Y17B"></script><script>window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-F6XKV8Y17B');</script><script>(function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? 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href="/contact-us/" title="Contact" data-header-popup="contact"><div class="icon icon-contact-chat"></div></a><a href="/locations/" title="Find us" class="btn-icon header__prueshop fst-italic align-middle d-flex align-items-center"><div class="icon icon-language d-inline-block mx-1"></div><span class="d-none d-lg-block">Find us</span></a></div></div></nav></div><div class="container-fluid g-0" id="navContainer"><nav class="navbar navbar-expand-lg navbar-dark py-0 py-lg-3"><div class="container rounded"><button class="navbar-toggler bg-white" type="button" data-bs-toggle="collapse" data-bs-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"><div class="icon icon-burger"></div><div class="icon icon-close"></div></button><div class="collapse navbar-collapse" id="navbarSupportedContent"><ul class="navbar-nav bg-dark rounded w-100 justify-content-center"><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">Our Products</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3 pb-4"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Individual Products <span class="icon icon-arrow-right"></span></span></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/life-protection/">Life Protection <span class="icon icon-arrow-right"></span></a></h6><ul class="list-unstyled"><li><a href="/pru-life/">PRULife</a></li><li><a href="/pru-memorial/">PRUMemorial</a></li><li><a href="/pru-term/">PRUTerm</a></li></ul></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/health/">Health <span class="icon icon-arrow-right"></span></a></h6><ul class="list-unstyled"><li><a href="/pru-criticalcare/">PRUCritical Care</a></li><li><a href="/pru-hospicash/">PRUHospicash</a></li></ul></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/savings/">Savings <span class="icon icon-arrow-right"></span></a></h6><ul class="list-unstyled"><li><a href="/pru-select/">PRUSelect</a></li><li><a href="/pru-daharidumu/">PRUDahari-Dumu</a></li><li><a href="/pru-pension/">PRUPension</a></li></ul></div></div></div><div class="row g-3 pb-4 border-top"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Corporate Products <span class="icon icon-arrow-right"></span></span></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Life Protection <span class="icon icon-arrow-right"></span></span></h6><ul class="list-unstyled"><li><a href="/group-life/">Group Life</a></li><li><a href="/group-credit-life/">Group Credit Life</a></li><li><a href="/pru-sme/">PRUSME</a></li></ul></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Savings <span class="icon icon-arrow-right"></span></span></h6><ul class="list-unstyled"><li><a href="/pru-pension/">Group Pensions</a></li></ul></div></div></div></div></div></li><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">Wellness</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/general-wellness/">General Wellness <span class="icon icon-arrow-right"></span></a></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/mental-wellness/">Mental Wellness <span class="icon icon-arrow-right"></span></a></h6></div></div></div></div></div></li><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">About Us</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>About Us <span class="icon icon-arrow-right"></span></span></h6><ul class="list-unstyled"><li><a href="/our-history/">Our history</a></li><li><a href="/our-leadership/">Our leadership</a></li><li><a href="/our-values/">Our values</a></li><li><a href="/our-logo/">Our logo</a></li></ul></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Newsroom <span class="icon icon-arrow-right"></span></span></h6><ul class="list-unstyled"><li><a href="/press-releases/">Press releases</a></li><li><a href="/announcements/">Announcements</a></li><li><a href="/campaigns/">Campaigns</a></li></ul></div></div></div></div></div></li><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">PRU Cares</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/cha-ching/">Cha-Ching <span class="icon icon-arrow-right"></span></a></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/safe-steps/">Safe Steps <span class="icon icon-arrow-right"></span></a></h6></div></div><div class="col-lg-4 col-6"><div class="col-megamenu"><h6 class="title"><a href="/prudential-actuarial-support-scheme/">Prudential Actuarial Support Scheme <span class="icon icon-arrow-right"></span></a></h6></div></div></div></div></div></li><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">Work with Us</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/corporate-careers/">Corporate Careers<span class="icon icon-arrow-right"></span></a></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/be-a-financial-advisor/">Be a Financial Advisor <span class="icon icon-arrow-right"></span></a></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/mdrt/">2023 MDRT Qualifiers <span class="icon icon-arrow-right"></span></a></h6></div></div></div></div></div></li><li class="nav-item text-start text-lg-center"><a class="nav-link btn-action" href="https://portal.prudentiallife.co.ke/customer" title="PRUPension Self-Service Portal" target="_new"><span class="btn rounded-pill btn-warning fw-bold">Self Service</span></a></li></ul></div></div></nav></div><div class="utility-panel search-bar pt-lg-5 pb-4 pt-4 align-items-center"><div class="container"><div class="row align-items-center"><div class="col-sm-12 col-lg-4 fw-bold fs-5 text-center text-lg-start">What can we help you find?</div><div class="col-sm-12 col-md-7"><form action="#" method="POST" id="form-search"><div class="input-group"><span class="input-group-text bg-white border-2 border-end-0"><span class="icon icon-search"></span> </span><input type="text" class="form-control form-control-lg border-2 border-start-0" placeholder="Type your search term and press enter" aria-label="Type your search term and press enter" aria-describedby="button-addon2" required></div></form></div><div class="col-sm-12 col-md-1"><a class="utility-panel--btn-close mx-auto" href="#" title="close"><span class="icon icon-close"></span></a></div></div></div></div><div class="utility-panel contact-bar pt-lg-5 pb-4 pt-4 align-items-center"><div class="container"><div class="row align-items-center"><div class="col-sm-12 col-lg-4 fw-bold fs-5 text-center text-lg-start">What can we help you with?</div><div class="col-sm-12 col-lg-3"><a href="tel:+254719075000" class="btn btn-outline-secondary rounded-pill py-3 px-4 border-2 w-100 mb-4 mb-lg-0"><i class="bi bi-telephone-fill" style="margin-right: .5rem;"></i> <b>+254 719 075 000</b></a></div><div class="col-sm-12 col-lg-3"><a href="/contact-us/" class="btn btn-outline-secondary rounded-pill py-3 px-4 border-2 w-100 mb-4 mb-lg-0"><i class="bi bi-chat-left-text-fill" style="margin-right: .5rem;"></i> <b>Send us an enquiry</b></a></div><div class="col-sm-12 col-md-1 offset-md-1"><a class="utility-panel--btn-close mx-auto" href="#" title="close"><span class="icon icon-close"></span></a></div></div></div></div></header><div class="flyout-overlay"></div><main><section><div class="container text-center bg-light"><div class="row position-relative g-0"><div class="col-sm-12 col-md-6 mx-auto py-5"><a class="eyebrow text-decoration-none" href="/about-us/">About Us</a><h1 class="mb-4 mt-3"><span class="fw-bold">Our History</span></h1><p class="lead fw-light">Learn about how we started in 1848, and the milestones that make up our history.</p></div></div></div></section><section class="py-k5 pt-4"><div class="py-5"><div class="position-relative"><div class="bg-grey" style="height: 65%;"></div><div class="container"><div class="row"><div class="col-sm-12 col-md-6 mb-3"><h1 class="mb-3 d-block"><span class="fw-bold">Who is</span> <span class="fw-light">Prudential?</span></h1></div></div><div class="row"><div class="col-12"><div class="card border-0 rounded pb-0" style="padding-bottom: 0 !important;"><iframe width="100%" height="415" src="https://www.youtube.com/embed/acxIvjj7APg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div></div></div></div></div></div></section><section class="pt-4"><div class="py-5"><div class="container position-relative"><div class="bg-grey left small"></div><div class="row"><div class="col-sm-12 col-md-6 mb-3 offset-md-6"><h1 class="mb-3 d-block" data-aos="fade-down"><span class="fw-bold">Global</span> <span class="fw-light">reach</span></h1></div></div><div class="row z-100 bg-white position-relative border-0 rounded pb-0" style="padding-bottom: 0 !important;"><div class="col-12"><img src="/assets/images/history/Holborn-Bars-1879.jpg?w=848&ssl=1" width="100%" class="rounded pt-5"><p class="p-5 lead">Founded in London in 1848, Prudential is one of the world’s oldest, largest and strongest insurance companies. We have been helping people plan and protect their families’ futures for more than 170 years. By staying true to our founding values of integrity, security and prudence we have become one of the best-known and most trusted financial services companies in the world. Today, we serve around 20 million customers in the UK, the US, Asia and Africa</p></div></div></div></div></section><section class="py-k5 pt-4"><div class="py-5"><div class="position-relative"><div class="bg-grey" style="height: 65%;"></div><div class="container"><div class="row"><div class="col-sm-12 col-md-6 mb-3"><h1 class="mb-3 d-block"><span class="fw-bold">Global</span> <span class="fw-light">footprint</span></h1></div></div><div class="row"><div class="col-12"><div class="card border-0 rounded pb-0" style="padding-bottom: 0 !important;"><img src="/assets/images/history/Prudential-Group-locations-map.jpg?w=848&ssl=1" width="100%" class="rounded"></div></div></div></div></div></div></section><section class="pt-4"><div class="py-5"><div class="container position-relative"><div class="bg-grey left small"></div><div class="row"><div class="col-sm-12 col-md-6 mb-3 offset-md-6"><h1 class="mb-3 d-block" data-aos="fade-down"><span class="fw-bold">Over</span> <span class="fw-light">170 years</span></h1></div></div><div class="row z-100 bg-white position-relative border-0 rounded pb-0" style="padding-bottom: 0 !important;"><div class="col-12"><img src="/assets/images/history/PRU-History.jpg?w=848&ssl=1" alt=""></div></div></div></div></section><section class="pt-4"><div class="py-5"><div class="container position-relative"><div class="bg-grey left small"></div><div class="row"><div class="col-sm-12 col-md-6 mb-3 offset-md-6"><h1 class="mb-3 d-block" data-aos="fade-down"><span class="fw-bold">Prudential </span><span class="fw-light">in Kenya</span></h1></div></div><div class="row z-100 bg-white position-relative border-0 rounded pb-0" style="padding-bottom: 0 !important;"><div class="col-12"><img src="/assets/images/history/Nairobi-office-on-Kenyan-independence-day-1963.jpg?w=848&ssl=1" width="100%" class="rounded py-5"><p class="px-5 lead">Prudential has spent over 170 years helping people plan and protect their families futures and building trust in every home and business we serve. These values have helped set our roots deep for a similar relationship with Kenya.</p><p class="px-5 pb-4 lead">Prudential first provided Life Insurance to Kenya in 1930, having set up our East African Business centre in Nairobi. Our iconic former headquarters, the Prudential Assurance building, constructed in 1959, still stands on Wabera Street in Nairobi. Our acquisition of Shield Assurance, in 2014, further solidified our footing in Kenya and we continue to fulfil our promise of delivering a brighter future.</p><img src="/assets/images/history/Prudential-Assurance-Building-Nairobi.jpg?resize=848%2C382&ssl=1" width="100%" class="rounded"></div></div></div></div></section><section class="py-k5 pt-4"><div class="py-5"><div class="position-relative"><div class="bg-grey" style="height: 65%;"></div><div class="container"><div class="row"><div class="col-sm-12 col-md-6 mb-3"><h1 class="mb-3 d-block"><span class="fw-bold">Our track</span> <span class="fw-light">record</span></h1></div></div><div class="row z-100 bg-white position-relative border-0 rounded pb-0" style="padding-bottom: 0 !important;"><div class="col-12"><img src="/assets/images/history/1912Titanic.jpg?w=848&ssl=1" width="100%" class="rounded pt-5"><p class="p-5 lead">Prudential has a long, proud history of keeping our promises to customers. In the First World War, we paid claims on more than a third of the British soldiers who gave their lives. Following the sinking of the Titanic, we paid claims on 324 of the passengers and crew. Now the benefits of life insurance and saving from a company with over a 170-year track record of integrity and financial strength are available to Kenyans.</p></div></div></div></div></div></section></main><section class="pt-5 social-section"><div class="container position-relative pt-lg-5"><div class="bg-grey col-12 col-md-7 offset-md-5 d-sm-none d-lg-block" style="height: 100%; width: 66.66667%; right: auto;"></div><div class="container p-0"><div class="row"><div class="col-sm-12 col-lg-4 mb-3 text-center text-lg-start"><h1 class="mb-3 d-block"><span class="fw-bold d-block">Stay</span> <span class="fw-bold">Connected</span></h1><p class="lead fw-normal">Follow us on social media for the latest on Prudential in Kenya.</p></div><div class="col-sm-12 col-lg-8 mb-3"><div class="row justify-content-between"><div class="col-3 col-md-3 text-center"><a href="https://www.linkedin.com/company/prudential-life-kenya/?originalSubdomain=ke" target="_blank" rel="noopener noreferrer" class="social-link text-decoration-none position-relative d-block"><div class="link-list__card--img"><img src="/assets/images/Linkedin.svg" alt="LinkedIn" class="d-block"></div><div class="lead fw-bold text-dark d-block my-4">LinkedIn</div><div class="d-none d-md-block card-static__content--btn btn-arrow position-relative mx-auto"><span class="icon icon-arrow-right"></span></div></a></div><div class="col-3 col-md-3 text-center"><a href="https://web.facebook.com/PrudentialKE" target="_blank" rel="noopener noreferrer" class="social-link text-decoration-none position-relative d-block"><div class="link-list__card--img"><img src="/assets/images/FB.svg" alt="Facebook" class="d-block"></div><div class="lead fw-bold text-dark d-block my-4">Facebook</div><div class="d-none d-md-block card-static__content--btn btn-arrow position-relative mx-auto"><span class="icon icon-arrow-right"></span></div></a></div><div class="col-3 col-md-3 text-center"><a href="https://twitter.com/PrudentialKenya" target="_blank" rel="noopener noreferrer" class="social-link text-decoration-none position-relative d-block"><div class="link-list__card--img"><img src="/assets/images/Twitter.svg" alt="Twitter" class="d-block"></div><div class="lead fw-bold text-dark d-block my-4">Twitter</div><div class="d-none d-md-block card-static__content--btn btn-arrow position-relative mx-auto"><span class="icon icon-arrow-right"></span></div></a></div></div></div></div></div></div></section><footer class="pt-5 mt-5"><br><div class="container pb-4"><div class="row"><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Individual</h5><ul class="list-unstyled"><li><a href="/life-protection/">Life protection</a></li><li><a href="/health/">Health</a></li><li><a href="/savings/">Savings</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Corporate</h5><ul class="list-unstyled"><li><a href="/group-life/">Group Life</a></li><li><a href="/group-credit-life/">Group Credit Life</a></li><li><a href="/pru-sme/">PRUSME</a></li><li><a href="/group-hospital-cash/">Group Hospital Cash</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Wellness</h5><ul class="list-unstyled"><li><a href="/general-wellness/">General Wellness</a></li><li><a href="/mental-wellness/">Mental Wellness</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">About Us</h5><ul class="list-unstyled"><li><a href="/our-history/">Our History</a></li><li><a href="/our-leadership/">Our Leadership</a></li><li><a href="/our-values/">Our Values</a></li><li><a href="/our-logo/">Our Logo</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Legal</h5><ul class="list-unstyled"><li><a href="/terms-of-use/">Terms of Use</a></li><li><a href="/privacy-policy/" title="Privacy Policy">Privacy Policy</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Prudential</h5><address>Ground Floor, Vienna Court, State House Crescent, off State House Avenue Nairobi, Kenya</address><p><a href="mailto:customer.service@prudentiallife.co.ke">customer.service@prudentiallife.co.ke</a></p><p><a href="tel:+254719075000">+254 719 075 000</a></p></div></div></div><div class="bottom"><div class="container py-5"><div class="row"><div class="col-sm-12 col-md-9 col-lg-9"><p>Prudential Life Assurance Kenya Limited is Regulated by the Insurance Regulatory Authority of Kenya.</p><p>© Copyright 2024 Prudential Life Assurance Kenya Limited (A member of Prudential plc group). 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