adidas The Impossible Run | Case Study

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To deliver proof on this promise, we created an awe-inspiring and highly shareable inspirational stunt to help people realise that they too can challenge limitations and achieve great steps forward in their own wellbeing by getting involved with the Dubai Fitness Challenge, Dubai’s 30-day fitness festival.</p> <p>We know that so often people, and particularly women, do not consider that they can challenge limitations in sport. Taking this insight, and inspired by Tom Cruise’s Mission Impossible stunt, we set professional free runner and parkour athlete Lynn Jung, the extraordinary challenge of becoming the first woman to run across the world’s tallest building – Burj Khalifa.</p> <p>Filmed by three FPV drones and shared across social platforms, ‘The Impossible Run’ created an adrenaline-fueled and highly shareable launch for the Dubai Fitness Challenge. 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adidas The Impossible Run | Case Study | Jack Morton