iPhone 16 and iPhone 16 Plus

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class="globalnav-submenu-trigger-item"><a href="/mac/" data-globalnav-item-name="mac" data-topnav-flyout-trigger-compact="true" data-analytics-title="mac" data-analytics-element-engagement="hover - mac" aria-label="Mac" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-mac"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 23 44" width="23" xmlns="http://www.w3.org/2000/svg"><path d="m8.1558 25.9987v-6.457h-.0703l-2.666 6.457h-.8907l-2.666-6.457h-.0703v6.457h-.9844v-8.4551h1.2246l2.8945 7.0547h.0938l2.8945-7.0547h1.2246v8.4551zm2.5166-1.7696c0-1.1309.832-1.7812 2.3027-1.8691l1.8223-.1113v-.5742c0-.7793-.4863-1.207-1.4297-1.207-.7559 0-1.2832.2871-1.4238.7852h-1.0195c.1348-1.0137 1.1309-1.6816 2.4785-1.6816 1.541 0 2.4023.791 2.4023 2.1035v4.3242h-.9609v-.9318h-.0938c-.4102.6738-1.1016 1.043-1.9453 1.043-1.2246 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class="globalnav-link globalnav-submenu-trigger-link globalnav-link-ipad"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 24 44" width="24" xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 5.575c-1.155 0-1.846-.885-1.846-2.361 0-1.471.697-2.362 1.846-2.362 1.142 0 1.857.914 1.857 2.362 0 1.459-.709 2.361-1.857 2.361zm1.834-8.027v3.503h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.27 0 1.986 1.037 3.269 2.654 3.269.873 0 1.623-.416 2.022-1.119h.093v1.008h.961v-8.824zm-15.394 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globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 1.798 0 2.912 1.236 2.912 3.269 0 2.028-1.114 3.27-2.912 3.27-1.799 0-2.913-1.242-2.913-3.27zm-6.636-5.666h1.008v3.504h.093c.317-.697.979-1.107 1.946-1.107 1.336 0 2.179.855 2.179 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globalnav-link-watch"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 35 44" width="35" xmlns="http://www.w3.org/2000/svg"><path d="m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 2.045zm-6.533-3.568v1.635h1.407v.844h-1.407v3.574c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.85c-.2.035-.393.058-.592.058-1.301 0-1.822-.48-1.822-1.687v-3.832h-1.02v-.844h1.02v-1.635zm-4.2 5.596v-.58l-1.699.111c-.961.064-1.383.398-1.383 1.031 0 .645.545 1.02 1.277 1.02 1.038 0 1.805-.68 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</span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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class="no-js" lang="en-US" dir="ltr" data-sticky data-analytics-activitymap-region-id="local nav" role="navigation" aria-label="Local"> <div class="ac-ln-wrapper"> <div class="ac-ln-background"></div> <div class="ac-ln-content"> <div class="ac-ln-title"> <a href="/iphone-16/" data-analytics-title="product index"> iPhone 16 </a> </div> <div class="ac-ln-menu"> <a href="#ac-ln-menustate" class="ac-ln-menucta-anchor ac-ln-menucta-anchor-open" id="ac-ln-menustate-open" role="button"> <span class="ac-ln-menucta-anchor-label">Local Nav Menu</span> </a> <a href="#" class="ac-ln-menucta-anchor ac-ln-menucta-anchor-close" id="ac-ln-menustate-close" role="button"> <span class="ac-ln-menucta-anchor-label">Local Nav Menu</span> </a> <div class="ac-ln-menu-tray"> <ul class="ac-ln-menu-items"> <li class="ac-ln-menu-item"> <span class="ac-ln-menu-link current" role="link" aria-disabled="true" aria-current="page">Overview</span> </li> <li class="ac-ln-menu-item"> <a href="/iphone-16/switch/" class="ac-ln-menu-link" data-analytics-title="switch">Switch from Android to iPhone</a> </li> <li class="ac-ln-menu-item"> <a href="/iphone-16/specs/" class="ac-ln-menu-link" data-analytics-title="tech specs">Tech Specs</a> </li> </ul> </div> <div class="ac-ln-actions"> <div class="ac-ln-action ac-ln-action-menucta" aria-hidden="true"> <label for="ac-ln-menustate" class="ac-ln-menucta"> <span class="ac-ln-menucta-chevron"></span> </label> </div> <div class="ac-ln-action ac-ln-action-button"> <a class="ac-ln-button" href="/us/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy | iphone 16">Buy <span class="ac-ln-action-product">iPhone:nbsp:16</span></a> </div> </div> </div> </div> </div> </nav> <label id="ac-ln-curtain" for="ac-ln-menustate"></label> <script type="text/javascript" src="/ac/localnav/9/scripts/ac-localnav.built.js"></script> <main id="main" class="main" role="main" data-page-type="overview"> <section class="section section-welcome no-pad" data-anim-scroll-group="Welcome" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a1t - 100vh + 60a1h", "anchors": [".section-welcome", "[data-media-card-gallery]"]}' data-analytics-section-engagement="name:hero" data-component-list=" Welcome WelcomeLocalNavTrigger"> <div class="ribbon theme-dark"> <div class="ribbon-content-wrapper"> <div class="ribbon-content row"> <div class="column large-centered"> <p><span class="android-hide"><span class="pricing-container"><span data-tradein-product="tradein-iphone12" data-product-template="Get ${credit.display.smart}–">Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.</span><span data-tradein-product="tradein-iphone15promax" data-product-template="${credit.display.smart} in credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher." data-tradein-hide-all="tradein-iphone12,tradein-iphone15promax"></span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></span> <a class="ribbon-link more" href="/us/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy | iphone 16" aria-label="Buy iPhone 16">Buy</a></span><span class="android-show"><span class="pricing-container" data-tradein-product='tradein-switch' data-product-template='Get up to ${credit.display.smart} when you trade in your Android phone.'>You can get credit for your Android phone.</span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span> <a class="ribbon-link more" href="/us/shop/goto/trade_in#android" data-analytics-title="learn more about trade in" aria-label="Learn more about trade in">Learn more</a></span> </p> </div> </div> </div> </div> <div class="bg-gradient"></div> <div class="welcome-content-container"> <div class="welcome-content"> <div class="top-marquee marquee-container"> <div class="marquee"> <div class="viewport-content"> <div class="marquee-header"> <h1 class="header-eyebrow typography-marquee-eyebrow-base">iPhone 16</h1> <h2 class="header-headline typography-marquee-headline-base">Hello, Apple Intelligence.</h2> </div> <div class="marquee-detail typography-detail"></div> </div> </div> </div> <div class="welcome-headline-container"> <h2 class="visuallyhidden" style="width:100%;height:100%;">Hello, Apple Intelligence.</h2> <picture id="overview-welcome-hero-apple-intelligence-headline-1" class="overview-welcome-hero-apple-intelligence-headline welcome-headline" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-welcome-hero-apple-intelligence-headline welcome-headline"> <source srcset="/v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_xsmall.png, /v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_small.png, /v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_medium.png, /v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_large.png, /v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_xlarge.png, /v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/welcome/hero_apple_intelligence_headline__cmswkbn7y6j6_xlarge.png" alt > </picture> </noscript> </div> <div class="media-container" aria-label="Side view of iPhone 16 in Ultramarine finish, side exterior, side button, raised dual camera system." role="image"> <div aria-hidden="true"> <div class="inline-media-component-container"> <div class="video-wrapper" data-video-id="welcome-hero-video" data-component-list="WelcomeInlineMedia"> <video id="welcome-hero-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/80d511ff-4df8-4dc2-be09-c07bf7352168/anim/hero/" data-inline-media-plugins="AnimLoad, WelcomeAssetPlaySync, ViewportSourceOnce, UnloadVideo" data-inline-media-retina-enabled="true" data-inline-media-alpha="true" data-inline-media-unload-at-end="true"></video> <picture id="overview-welcome-hero-endframe-1" class="overview-welcome-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{ "start": "a0t - 50vh", "end": "a0b", "anchors": ["section.section-welcome"] }'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-welcome-hero-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xsmall.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_small.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_medium.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_large.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge.png" alt > </picture> </noscript> <picture id="overview-welcome-hero-endframe-2" class="overview-welcome-hero-endframe end-frame" data-lazy data-download-area-keyframe='{ "start": "a0t - 50vh", "end": "a0b", "anchors": ["section.section-welcome"] }'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-welcome-hero-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xsmall.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_small.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_medium.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_large.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge.png, /v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge.png" alt > </picture> </noscript> </div> </div> </div> </div> <div class="spacer"></div> <div class="bottom-marquee marquee-container"> <div class="marquee"> <div class="viewport-content"> <div class="marquee-header"> <h1 class="header-eyebrow typography-marquee-eyebrow-base"></h1> <h2 class="header-headline typography-marquee-headline-base"></h2> </div> <div class="marquee-detail typography-detail"><a class="detail-ctas-link button" aria-label="Buy iPhone 16" href="/us/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy | iphone 16">Buy</a> <div class="detail-pricing"> <p class="pricing-product"><span class="product-persistent"><span data-pricing-product="iphone-16" data-product-template="${price.display.from}"></span></span><span class="product-acmi" data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></span> </p> </div> <div class="detail-milestone"> <p class="milestone-secondary">Apple Intelligence available now<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section section-media-card" data-anim-scroll-group="Media Card" data-analytics-section-engagement="name:highlights" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Get the highlights.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-film" data-staggered-item> <a href="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/films/product/iphone-16-product-tpl-us-2024_16x9.m3u8" data-analytics-title="watch the film - iphone 16" aria-label="Watch the film, iPhone 16" id="film-iphone-16" class="icon-wrapper section-header-cta-link" data-films-modal-link role="button" aria-label="Watch the film, iPhone 16" data-analytics-id="film-iphone-16"><span class="icon-copy">Watch the <span class="visuallyhidden">iPhone 16</span> film</span><span class="icon icon-after icon-playcircle"></span></a> </li> </ul> </div> </header> </div> <div class="media-card-gallery-content media-card-set paused " id="media-card-gallery" data-component-list="MediaCardGallery" data-analytics-gallery-id="highlights gallery" data-preload-strategy="keyframe, prior-section" data-media-card-gallery> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-media-card-gallery " id="aap-media-card-gallery" data-aap-type="media-card-gallery" data-aap-level="1" data-aap-kf="{"start": "a0t - 100vh + 60a0h", "end": "a1b - 75vh", "anchors": ["[data-media-card-gallery]", "section:has([data-media-card-gallery])"]}" data-aap-name="media-card-gallery" data-aap-enabled="true"> <div class="all-access-pass__background play-pause-button-wrapper"> <button class="play-pause-button all-access-pass__play-pause-button aap-media-card-gallery__button" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true", "tabindex": "0"}" data-focus-enabled-when="media-card-gallery-focusable" data-analytics-intrapage-link data-analytics-title-pause="pause highlights gallery" data-analytics-click-pause="prop3:pause highlights gallery" data-aria-pause="Pause Highlights Gallery" data-analytics-title-play="play highlights gallery" data-analytics-click-play="prop3:play highlights gallery" data-aria-play="Play Highlights Gallery" data-analytics-title-replay="replay highlights gallery" data-analytics-click-replay="prop3:replay highlights gallery" data-aria-replay="Replay Highlights Gallery" aria-label="Play Highlights Gallery"> <span class="icons"> <svg class="icon-control icon-control-play-super svg-icon play-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m23.7555 36.6237c.4478 0 .8598-.1343 1.4241-.4568l10.9178-6.3322c.8598-.5016 1.3614-1.021 1.3614-1.8361 0-.8061-.5016-1.3255-1.3614-1.8271l-10.9178-6.3322c-.5643-.3314-.9762-.4657-1.4241-.4657-.9315 0-1.7555.7165-1.7555 1.9435v13.3629c0 1.227.824 1.9435 1.7555 1.9435z"></path> </svg> <svg class="icon-control icon-control-pause-super svg-icon pause-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m21.7334 36.67h2.5342c1.1483 0 1.7324-.5796 1.7324-1.7193v-13.9015c0-1.12-.5841-1.6898-1.7324-1.7193h-2.5342c-1.1483 0-1.7324.5698-1.7324 1.7193v13.9015c-.0297 1.1396.5544 1.7193 1.7324 1.7193zm9.9992 0h2.5347c1.1485 0 1.7327-.5796 1.7327-1.7193v-13.9015c0-1.12-.5842-1.7193-1.7327-1.7193h-2.5347c-1.1485 0-1.7327.5698-1.7327 1.7193v13.9015c0 1.1396.5545 1.7193 1.7327 1.7193z"></path> </svg> <svg class="icon-control icon-control-replay-super svg-icon replay-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m36.2448 26.6447c-1.1073 0-2.0052.8978-2.0052 2.0052 0 3.4405-2.7992 6.2397-6.2397 6.2397s-6.2397-2.7992-6.2397-6.2397 2.7992-6.2397 6.2397-6.2397c.0283 0 .0546-.0072.0825-.0083l-1.2839 1.2841c-.7833.7828-.7833 2.0526 0 2.8354.3911.3916.9047.5874 1.4177.5874s1.0266-.1958 1.4177-.5874l4.4406-4.4406c.7833-.7828.7833-2.0526 0-2.8354l-4.657-4.657c-.7823-.7833-2.0531-.7833-2.8354 0-.7833.7828-.7833 2.0526 0 2.8354l.9973.9974c-5.4561.223-9.8295 4.7189-9.8295 10.2287 0 5.6517 4.5983 10.25 10.25 10.25s10.25-4.5983 10.25-10.25c0-1.1073-.8978-2.0052-2.0052-2.0052z"></path> </svg> </span> </button> </div> <div class="all-access-pass__background"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="dotnav" class="dotnav"> <ul role="tablist" class="dotnav-items" style="--dotnav-count: 5"> <li role="presentation" class="dotnav-item current aap-media-card-gallery__dotnav-item" style="--item-index: 0"> <a id="media-card-gallery-item-1-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link current" data-ac-gallery-trigger="media-card-gallery-item-1" href="#media-card-gallery-item-1"> <span class="visuallyhidden">A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 1"> <a id="media-card-gallery-item-2-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-2" href="#media-card-gallery-item-2"> <span class="visuallyhidden">Camera Control on iPhone 16, right finger slides along side of phone to adjust camera settings</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 2"> <a id="media-card-gallery-item-3-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-3" href="#media-card-gallery-item-3"> <span class="visuallyhidden">A18 chip from iPhone 16</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 3"> <a id="media-card-gallery-item-4-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-4" href="#media-card-gallery-item-4"> <span class="visuallyhidden">A graphics-intensive video game demonstrating the extended battery life of iPhone 16</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 4"> <a id="media-card-gallery-item-5-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-5" href="#media-card-gallery-item-5"> <span class="visuallyhidden">Close-up photo of a praying mantis demonstrating the Ultra Wide camera</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="media-gallery-wrapper"> <div class="gallery media-gallery scroll-container" role="section"> <ul class="card-set grid card-set-full-bleed item-container" role="list" tabindex="-1"> <li class="card tile tile-rounded gallery-item media-gallery-item-1 media-gallery-item-apple-intelligence" id="media-card-gallery-item-1" role="listitem" data-ac-gallery-item="apple-intelligence" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/highlights-apple-intelligence/" data-analytics-gallery-item-id="apple intelligence" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>The first iPhone built<br class="xlarge-hide large-show medium-hide small-hide xsmall-hide" /> for Apple Intelligence.<br class="xlarge-hide large-show medium-hide small-hide xsmall-hide" /> Personal, private,<br class="xlarge-hide large-show medium-hide small-hide xsmall-hide" /> powerful.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> <figure class="media-container pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-1" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners"></video> <picture id="overview-media-card-highlights-apple-intelligence-endframe-1" class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg" onload="window.__lp?.(event)" alt="A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners"> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_small.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_medium.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_large.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg" alt="A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners" > </picture> </noscript> <picture id="overview-media-card-highlights-apple-intelligence-endframe-2" class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_small.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_medium.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_large.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-apple-intelligence-startframe-1" class="overview-media-card-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_small.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_medium.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_large.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-2 media-gallery-item-camera-control" id="media-card-gallery-item-2" role="listitem" data-ac-gallery-item="camera-control" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/highlights-camera-control/" data-analytics-gallery-item-id="camera control" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>Camera Control. Get the perfect photo. While barely lifting a finger.</p> </div> <figure class="media-container pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-2" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="Camera Control on iPhone 16, right finger slides along side of phone to adjust camera settings"></video> <picture id="overview-media-card-highlights-camera-control-endframe-1" class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg" onload="window.__lp?.(event)" alt="Camera Control on iPhone 16, right finger slides along side of phone to adjust camera settings"> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_small.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_medium.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_large.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg" alt="Camera Control on iPhone 16, right finger slides along side of phone to adjust camera settings" > </picture> </noscript> <picture id="overview-media-card-highlights-camera-control-endframe-2" class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_small.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_medium.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_large.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-camera-control-startframe-1" class="overview-media-card-highlights-camera-control-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_small.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_medium.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_large.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-3 media-gallery-item-chip theme-dark" id="media-card-gallery-item-3" role="listitem" data-ac-gallery-item="chip" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="a18 chip" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>The all-new chip that empowers Apple Intelligence. And you.</p> </div> <figure class="media-container pin-center" role="group"> <picture id="overview-media-card-chip-1" class="overview-media-card-chip positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_xlarge.jpg" onload="window.__lp?.(event)" alt="A18 chip from iPhone 16"> </picture> <noscript> <picture class="overview-media-card-chip positioned-media-element pin-offset static"> <source srcset="/v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_small.jpg, /v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_medium.jpg, /v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_large.jpg, /v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/chip__fq1lz7wdahme_xlarge.jpg" alt="A18 chip from iPhone 16" > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-4 media-gallery-item-battery" id="media-card-gallery-item-4" role="listitem" data-ac-gallery-item="battery" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="battery" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>A big boost in battery life? Yes, please.</p> </div> <figure class="media-container pin-center" role="group"> <picture id="overview-media-card-battery-1" class="overview-media-card-battery positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_xlarge.jpg" onload="window.__lp?.(event)" alt="A graphics-intensive video game demonstrating the extended battery life of iPhone 16"> </picture> <noscript> <picture class="overview-media-card-battery positioned-media-element pin-offset static"> <source srcset="/v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_small.jpg, /v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_medium.jpg, /v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_large.jpg, /v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/battery__b14ff4que1yq_xlarge.jpg" alt="A graphics-intensive video game demonstrating the extended battery life of iPhone 16" > </picture> </noscript> <figcaption class="tile-caption game-name-caption typography-body-reduced">Honor of Kings&colon; World</figcaption> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-5 media-gallery-item-camera-system theme-dark" id="media-card-gallery-item-5" role="listitem" data-ac-gallery-item="camera-system" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="ultra wide camera" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>New Ultra Wide camera. Take your photos further. And closer.</p> </div> <figure class="media-container pin-center" role="group"> <picture id="overview-media-card-camera-1" class="overview-media-card-camera positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_xlarge.jpg" onload="window.__lp?.(event)" alt="Close-up photo of a praying mantis demonstrating the Ultra Wide camera"> </picture> <noscript> <picture class="overview-media-card-camera positioned-media-element pin-offset static"> <source srcset="/v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_xsmall.jpg, /v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_small.jpg, /v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_medium.jpg, /v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_large.jpg, /v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_xlarge.jpg, /v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/media-card/camera__ddblbuegsi4i_xlarge.jpg" alt="Close-up photo of a praying mantis demonstrating the Ultra Wide camera" > </picture> </noscript> </figure> </li> </ul> </div> </div> </div> </section> <section class="section section-product-viewer no-pad-top" data-anim-scroll-group="Product Viewer" data-analytics-section-engagement="name:closer look gallery" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Take a closer look.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-ar-real-time" data-staggered-item> <span id=productViewerARLink data-component-list="ArLink" class="ar-link typography-tout-reduced section-header-cta-link"><a class="icon icon-arkit icon-after" rel="ar" href="/105/media/us/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4/iphone-16/iphone-16-iphone-16-plus-ultramarine-no-sim.usdz" data-url-root="/105/media/us/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4" data-url-product="iphone-16" data-url-option-map="{ "large__Blue": { "model": "iphone-16-plus-ultramarine-no-sim.usdz", "acaClick": "prop3:view ultramarine iphone 16 plus in ar", "acaTitle": "view ultramarine iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inches iPhone 16 Plus in Ultramarine" }, "large__Green": { "model": "iphone-16-plus-teal-no-sim.usdz", "acaClick": "prop3:view teal iphone 16 plus in ar", "acaTitle": "view teal iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inches iPhone 16 Plus in Teal" }, "large__Pink": { "model": "iphone-16-plus-pink-no-sim.usdz", "acaClick": "prop3:view pink iphone 16 plus in ar", "acaTitle": "view pink iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inches iPhone 16 Plus in Pink" }, "large__White": { "model": "iphone-16-plus-white-no-sim.usdz", "acaClick": "prop3:view white iphone 16 plus in ar", "acaTitle": "view white iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inches iPhone 16 Plus in White" }, "large__Black": { "model": "iphone-16-plus-black-no-sim.usdz", "acaClick": "prop3:view black iphone 16 plus in ar", "acaTitle": "view black iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inches iPhone 16 Plus in Black" }, "small__Blue": { "model": "iphone-16-ultramarine-no-sim.usdz", "acaClick": "prop3:view ultramarine iphone 16 in ar", "acaTitle": "view ultramarine iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 in Ultramarine" }, "small__Green": { "model": "iphone-16-teal-no-sim.usdz", "acaClick": "prop3:view teal iphone 16 in ar", "acaTitle": "view teal iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 in Teal" }, "small__Pink": { "model": "iphone-16-pink-no-sim.usdz", "acaClick": "prop3:view pink iphone 16 in ar", "acaTitle": "view pink iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 in Pink" }, "small__White": { "model": "iphone-16-white-no-sim.usdz", "acaClick": "prop3:view white iphone 16 in ar", "acaTitle": "view white iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 in White" }, "small__Black": { "model": "iphone-16-black-no-sim.usdz", "acaClick": "prop3:view black iphone 16 in ar", "acaTitle": "view black iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 in Black" }, "all-colors": { "model": "iphone-16-iphone-16-plus-ultramarine-no-sim.usdz", "acaClick": "prop3:view iphone 16 models in ar", "acaTitle": "view iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 and 6.7 inches iPhone 16 Plus" }, "Blue": { "model": "iphone-16-iphone-16-plus-ultramarine-no-sim.usdz", "acaClick": "prop3:view ultramarine iphone 16 models in ar", "acaTitle": "view ultramarine iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 and 6.7 inches iPhone 16 Plus in Ultramarine" }, "Green": { "model": "iphone-16-iphone-16-plus-teal-no-sim.usdz", "acaClick": "prop3:view teal iphone 16 models in ar", "acaTitle": "view teal iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 and 6.7 inches iPhone 16 Plus in Teal" }, "Pink": { "model": "iphone-16-iphone-16-plus-pink-no-sim.usdz", "acaClick": "prop3:view pink iphone 16 models in ar", "acaTitle": "view pink iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 and 6.7 inches iPhone 16 Plus in Pink" }, "White": { "model": "iphone-16-iphone-16-plus-white-no-sim.usdz", "acaClick": "prop3:view white iphone 16 models in ar", "acaTitle": "view white iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 and 6.7 inches iPhone 16 Plus in White" }, "Black": { "model": "iphone-16-iphone-16-plus-black-no-sim.usdz", "acaClick": "prop3:view black iphone 16 models in ar", "acaTitle": "view black iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 and 6.7 inches iPhone 16 Plus in Black" } }" data-analytics-title="view iphone 16 models in ar" data-analytics-click="prop3:view iphone 16 models in ar" aria-label="View in your space, 6.7 inches iPhone 16 Plus and 6.1 inches iPhone 16, augmented reality object." data-analytics-intrapage-link > <img /> <span>View in your space</span></a> </span> </li> </ul> </div> </header> </div> <div class="viewer-wrapper" data-component-list="CustomProductScene" data-library-path="/v/iphone-16/d/static/libs/lotus.min.js"> <div class="product-viewer-container"> <div class="product-viewer gallery"> <div class="product-viewer-base" data-aap-id="aap-product-viewer-fallback" id="real-time-viewer-base-xp-gallery" data-analytics-gallery-id="closer look 2d gallery" aria-label="A gallery of devices" data-component-list="ProductViewerBase" tabindex="-1" data-ar-id='productViewerARLink'> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer " id="aap-product-viewer-fallback" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ "start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-product-viewer"] }" data-aap-name="all-access-pass" data-aap-enabled="false"> <div class="aap-product-viewer-label"> <span id='all-colors' class='aap-product-viewer-label-item active'>6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in five colors</span> <span id='Black' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in Black</span> <span id='Blue' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in Ultramarine</span> <span id='Green' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in Teal</span> <span id='Pink' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in Pink</span> <span id='White' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> in White</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-product-viewer-fallback-viewer-colornav-value-all-colors" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-0" value="All" data-index=0 data-viewer-value="all-colors" data-default-color="true" checked data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-all-colors" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-all-colors"> <span class="colornav-label viewer-colornav-label"> All </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-product-viewer-fallback-viewer-colornav-value-Blue" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-1" value="Ultramarine" data-index=1 data-viewer-value="Blue" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-Blue" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Blue"> <span class="colornav-label viewer-colornav-label"> Ultramarine </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-product-viewer-fallback-viewer-colornav-value-Green" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-2" value="Teal" data-index=2 data-viewer-value="Green" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-Green" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Green"> <span class="colornav-label viewer-colornav-label"> Teal </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-product-viewer-fallback-viewer-colornav-value-Pink" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-3" value="Pink" data-index=3 data-viewer-value="Pink" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-Pink" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Pink"> <span class="colornav-label viewer-colornav-label"> Pink </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 4"> <input id="aap-product-viewer-fallback-viewer-colornav-value-White" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-4" value="White" data-index=4 data-viewer-value="White" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-White" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-White"> <span class="colornav-label viewer-colornav-label"> White </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 5"> <input id="aap-product-viewer-fallback-viewer-colornav-value-Black" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-base"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-5" value="Black" data-index=5 data-viewer-value="Black" data-analytics-intrapage-link> <label for="aap-product-viewer-fallback-viewer-colornav-value-Black" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Black"> <span class="colornav-label viewer-colornav-label"> Black </span> </span> </label> </li> </ul> </div> </div> </div> <div class="gallery-wrapper" id="real-time-viewer-base-xp-gallery"> <div class="item-container"> <div id="real-time-viewer-base-xp-gallery-item-1" data-analytics-gallery-item-id="all colors" data-ac-gallery-item="all" data-gallery-item-theme="dark" class="gallery-item gallery-item-1"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-all-colors-1" class="overview-product-viewer-iphone-all-colors gallery-image gallery-image-all" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of iPhone 16, all five finishes, Black, White, Pink, Teal, Ultramarine and front view of iPhone 16 in Ultramarine"> </picture> <noscript> <picture class="overview-product-viewer-iphone-all-colors gallery-image gallery-image-all"> <source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xsmall.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_small.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_medium.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_large.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xlarge.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xlarge.jpg" alt="Back view of iPhone 16, all five finishes, Black, White, Pink, Teal, Ultramarine and front view of iPhone 16 in Ultramarine" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-2" data-analytics-gallery-item-id="ultramarine" data-ac-gallery-item="blue" data-gallery-item-theme="dark" class="gallery-item gallery-item-2"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-blue-1" class="overview-product-viewer-iphone-blue gallery-image gallery-image-blue" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in Ultramarine"> </picture> <noscript> <picture class="overview-product-viewer-iphone-blue gallery-image gallery-image-blue"> <source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xsmall.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_small.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_medium.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_large.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xlarge.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xlarge.jpg" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in Ultramarine" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-3" data-analytics-gallery-item-id="teal" data-ac-gallery-item="green" data-gallery-item-theme="dark" class="gallery-item gallery-item-3"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-green-1" class="overview-product-viewer-iphone-green gallery-image gallery-image-green" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in Teal"> </picture> <noscript> <picture class="overview-product-viewer-iphone-green gallery-image gallery-image-green"> <source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_xsmall.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_small.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_medium.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_large.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_xlarge.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/green__rbnj2er55kam_xlarge.jpg" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in Teal" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-4" data-analytics-gallery-item-id="pink" data-ac-gallery-item="pink" data-gallery-item-theme="dark" class="gallery-item gallery-item-4"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pink-1" class="overview-product-viewer-iphone-pink gallery-image gallery-image-pink" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in Pink"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pink gallery-image gallery-image-pink"> <source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xsmall.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_small.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_medium.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_large.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xlarge.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xlarge.jpg" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in Pink" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-5" data-analytics-gallery-item-id="white" data-ac-gallery-item="white" data-gallery-item-theme="dark" class="gallery-item gallery-item-5"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-white-1" class="overview-product-viewer-iphone-white gallery-image gallery-image-white" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in White"> </picture> <noscript> <picture class="overview-product-viewer-iphone-white gallery-image gallery-image-white"> <source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_xsmall.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_small.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_medium.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_large.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_xlarge.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/white__gi24mh5phya2_xlarge.jpg" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in White" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-6" data-analytics-gallery-item-id="black" data-ac-gallery-item="black" data-gallery-item-theme="dark" class="gallery-item gallery-item-6"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-black-1" class="overview-product-viewer-iphone-black gallery-image gallery-image-black" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in Black"> </picture> <noscript> <picture class="overview-product-viewer-iphone-black gallery-image gallery-image-black"> <source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_xsmall.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_small.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_medium.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_large.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_xlarge.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/black__db5x9xocv1me_xlarge.jpg" alt="6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16 in Black" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="product-viewer-enhanced viewer--loading" data-aap-id="aap-product-viewer-enhanced" data-load-asap-timeout='1800' data-rt-loader-timeout="30000" id="product-gallery" data-product-viewer-id="product-gallery" data-rt-library-path="/v/iphone-16/d/static/libs/lotus.min.js" data-rt-scenes-path="/v/iphone-16/d/static" data-rt-scenes="{ "large": "iPhoneViewer_L_US", "medium": "iPhoneViewer_M_US", "small": "iPhoneViewer_S_US" }" data-rt-states="{}" data-rt-analytics="{ "acaInteraction": { "title": "3d viewer hint interrupted", "events": "event588" }, "acaLoader": { "title": "3d viewer loader", "events": "event589" } }" data-aap-id="aap-product-viewer-enhanced" data-ar-id='productViewerARLink' data-component-list="ProductViewerGallery"> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer " id="aap-product-viewer-enhanced" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ "start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-product-viewer"] }" data-aap-name="all-access-pass" data-aap-enabled="false"> <div class="aap-product-viewer-label"> <span id='small__Black' class='aap-product-viewer-label-item active'>6.1” iPhone 16 in Black</span> <span id='small__Blue' class='aap-product-viewer-label-item '>6.1” iPhone 16 in Ultramarine</span> <span id='small__Green' class='aap-product-viewer-label-item '>6.1” iPhone 16 in Teal</span> <span id='small__Pink' class='aap-product-viewer-label-item '>6.1” iPhone 16 in Pink</span> <span id='small__White' class='aap-product-viewer-label-item '>6.1” iPhone 16 in White</span> <span id='large__Black' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in Black</span> <span id='large__Blue' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in Ultramarine</span> <span id='large__Green' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in Teal</span> <span id='large__Pink' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in Pink</span> <span id='large__White' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in White</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-Blue" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-0" value="ultramarine" data-index=0 data-viewer-value="Blue" data-analytics-click="prop3:colornav select - ultramarine" data-analytics-title="colornav select - ultramarine" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-Blue" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Blue"> <span class="colornav-label viewer-colornav-label"> ultramarine </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-Green" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-1" value="teal" data-index=1 data-viewer-value="Green" data-default-color="true" checked data-analytics-click="prop3:colornav select - teal" data-analytics-title="colornav select - teal" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-Green" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Green"> <span class="colornav-label viewer-colornav-label"> teal </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-Pink" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-2" value="pink" data-index=2 data-viewer-value="Pink" data-analytics-click="prop3:colornav select - pink" data-analytics-title="colornav select - pink" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-Pink" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Pink"> <span class="colornav-label viewer-colornav-label"> pink </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-White" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-3" value="white" data-index=3 data-viewer-value="White" data-analytics-click="prop3:colornav select - white" data-analytics-title="colornav select - white" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-White" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-White"> <span class="colornav-label viewer-colornav-label"> white </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 4"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-Black" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-4" value="black" data-index=4 data-viewer-value="Black" data-analytics-click="prop3:colornav select - black" data-analytics-title="colornav select - black" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-colornav-value-Black" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Black"> <span class="colornav-label viewer-colornav-label"> black </span> </span> </label> </li> </ul> </div> <div class="viewer-sizenav all-access-pass__background"> <div class="viewer-sizenav__bubble"> <div class="viewer-sizenav__bubble-inner"></div> </div> <ul class="viewer-sizenav-items" role="radiogroup"> <li class="viewer-sizenav-item"> <input id="aap-product-viewer-enhanced-viewer-sizenav-value-small" type="radio" name="viewer-sizenav-value-size-selector-aap-product-viewer-enhanced" class="viewer-ui-item viewer-sizenav-value" autocomplete="off" data-input-type=options-selector data-input-id=size-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' value="iphone-16" data-index=0 data-viewer-value="small" data-default-size="true" checked data-analytics-click="prop3:size select - iphone 16" data-analytics-title="size select - iphone 16" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-sizenav-value-small" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-small"> <span class="viewer-sizenav-label "> 6.1” </span> </span> </label> </li> <li class="viewer-sizenav-item"> <input id="aap-product-viewer-enhanced-viewer-sizenav-value-large" type="radio" name="viewer-sizenav-value-size-selector-aap-product-viewer-enhanced" class="viewer-ui-item viewer-sizenav-value" autocomplete="off" data-input-type=options-selector data-input-id=size-selector data-focus-expression='{ "expression": "a0b - 90vh", "anchors": [".product-viewer-enhanced-container"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' value="iphone-16-plus" data-index=1 data-viewer-value="large" data-analytics-click="prop3:size select - iphone 16 plus" data-analytics-title="size select - iphone 16 plus" data-analytics-intrapage-link> <label for="aap-product-viewer-enhanced-viewer-sizenav-value-large" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-large"> <span class="viewer-sizenav-label "> 6.7” </span> </span> </label> </li> </ul> </div> </div> </div> <div class="viewer-wrapper"> <div class="product-viewer-enhanced-container product-viewer-canvas" role="img"></div> <div class="viewer-hit-area"></div> <div class="loader"> <div class="loader-background"></div> <div class="loader-content"> <p class="typography-product-viewer-loader loader-headline"> <span class="loader-headline-text">Click and turn to explore iPhone.</span> <span class="loader-headline-touch-text">Tap and turn to explore iPhone.</span> </p> <div class="loader-progress" role="progressbar" aria-label="Loading iPhone gallery"> <div class="loader-progress-indicator"></div> </div> </div> <div class="preview"> <picture id="overview-product-viewer-iphone-loader-1" class="overview-product-viewer-iphone-loader preview-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-viewer-iphone-loader preview-image"> <source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xsmall.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_small.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_medium.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_large.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xlarge.jpg, /v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section section-product-stories no-pad-top" data-anim-scroll-group="Product Stories" data-component-list="StaggeredFadeIn"> <section class="section section-apple-intelligence no-pad-bottom" data-anim-scroll-group="Apple Intelligence" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-apple-intelligence"]}' data-deep-link="apple-intelligence"> <div class="section-apple-intelligence-hero" data-analytics-section-engagement="name:apple intelligence intro"> <h2 class="visuallyhidden">Apple Intelligence</h2> <div class="subsection-header"> <div class="headline-video-container"> <div class="inline-media-component-container apple-intelligence-headline-media"> <div class="video-wrapper" data-video-id="apple-intelligence-headline-media" data-component-list="InlineMediaDefault"> <video id="apple-intelligence-headline-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/apple-intelligence-headline-a/" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{ "start": "a0t - css(--video-play-start) * 2", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-play-keyframe='{ "start": "a0t - css(--video-play-start)", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-alpha="true" data-inline-media-unload-at-end="true" aria-label="Apple Intellegence. AI-opening possibilities."></video> <picture id="overview-apple-intelligence-apple-intelligence-headline-statics-endframe-1" class="overview-apple-intelligence-apple-intelligence-headline-statics-endframe fallback-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_large.png" onload="window.__lp?.(event)" alt="Apple Intellegence. AI-opening possibilities."> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-statics-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_xsmall.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_small.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_medium.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_large.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_large.png" alt="Apple Intellegence. AI-opening possibilities." > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-headline-statics-endframe-2" class="overview-apple-intelligence-apple-intelligence-headline-statics-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-statics-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_xsmall.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_small.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_medium.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_large.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_endframe__5ve5h8jkz1eu_large.png" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-headline-statics-startframe-1" class="overview-apple-intelligence-apple-intelligence-headline-statics-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-statics-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_xsmall.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_small.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_medium.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_large.png, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_headline_statics_startframe__ffmg1s24otyu_large.png" alt > </picture> </noscript> </div> </div> </div> <div class="headline-text-container large-centered large-10 text-large-center align-items-center"> <h2 class="ps-eyebrow apple-intelligence-eyebrow"> <span class="visuallyhidden">Apple Intelligence</span> <picture id="overview-apple-intelligence-hero-apple-intelligence-headline-1" class="overview-apple-intelligence-hero-apple-intelligence-headline" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-apple-intelligence"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-hero-apple-intelligence-headline"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_xsmall.png, /v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_small.png, /v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_medium.png, /v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_large.png, /v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_large.png" alt > </picture> </noscript> </h2> <h3 class="ps-headline typography-ps-headline-super">AI-opening possibilities.</h3> </div> <p class="typography-body text-large-center apple-intelligence-disclaimer">Available now<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> <div class="row large-justify-content-center ps-spacing-large-80 ps-spacing-small-40 hero-img-container"> <div class="hardware-video-container"> <div class="inline-media-component-container apple-intelligence-hardware-media"> <div class="video-wrapper" data-video-id="apple-intelligence-hardware-media" data-component-list="InlineMediaConfigured"> <video id="apple-intelligence-hardware-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/apple-intelligence/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-inline-media-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-play-keyframe='{ "start": "a0t - 50vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-reset-keyframe='{ "start": "a0t - 100vh", "end": "a1b", "anchors": [".headline-video-container", ".hardware-video-container"] }' aria-label="A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners"></video> <picture id="overview-apple-intelligence-apple-intelligence-endframe-1" class="overview-apple-intelligence-apple-intelligence-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg" onload="window.__lp?.(event)" alt="A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners"> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_small.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg" alt="A hand holds iPhone 16 in Ultramarine, all screen display, Dynamic Island centered near top, rounded corners" > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-endframe-2" class="overview-apple-intelligence-apple-intelligence-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_small.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-startframe-1" class="overview-apple-intelligence-apple-intelligence-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_small.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xlarge.jpg, /v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> <div class="intelligence-inner"> <div class="viewport-content"> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="intelligence-copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you <strong>write, express yourself, and get things done effortlessly</strong>. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.</p> </div> </div> <div class="bento-tab-gallery apple-intelligence-gallery" data-component-list="BentoTabGallery" data-analytics-section-engagement="name:apple intelligence gallery"> <div class="viewport-content"> <div id="apple-intelligence-gallery" data-analytics-gallery-id="apple intelligence gallery" aria-label="Apple Intelligence Gallery" class="bento-tab-gallery-wrapper gallery" data-bento-tab-gallery> <div class="row"> <div class="large-10 large-centered"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="tabnav" class="tabnav-bento"> <ul role="tablist" class="tabnav-bento-items"> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#productivity-gallery-item-1" id="productivity-gallery-item-1-trigger" data-ac-gallery-trigger="productivity-gallery-item-1" class="tabnav-bento-link"><span class="tabnav-bento-label">Boost your productivity</span></a></li> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#expression-gallery-item-2" id="expression-gallery-item-2-trigger" data-ac-gallery-trigger="expression-gallery-item-2" class="tabnav-bento-link"><span class="tabnav-bento-label">Express yourself visually</span></a></li> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#siri-gallery-item-3" id="siri-gallery-item-3-trigger" data-ac-gallery-trigger="siri-gallery-item-3" class="tabnav-bento-link"><span class="tabnav-bento-label">A new era for Siri</span></a></li> </ul> </div> </div> </div> </div> <div class="item-container"> <div id="productivity-gallery-item-1" data-analytics-gallery-item-id="boost your productivity" data-ac-gallery-item="1" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">Boost your productivity</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">Explore new tools that help you write, focus, and communicate.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-writing"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-1" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" alt > </picture> </noscript> <div class="inline-media-component-container writing-tools-media screen slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="writing-tools-media" data-component-list="InlineMediaDefault"> <video id="writing-tools-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/writing-tools/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b" }' aria-label="Animation demonstrating Apple Intelligence Writing Tools prompts on iPhone 16"></video> <picture id="overview-apple-intelligence-writing-tools-endframe-1" class="overview-apple-intelligence-writing-tools-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-writing-tools-endframe-2" class="overview-apple-intelligence-writing-tools-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-writing-tools-startframe-1" class="overview-apple-intelligence-writing-tools-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_large.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="writing-tools-media"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play " data-analytics-click-play="prop3:play " data-analytics-title-replay="replay " data-analytics-click-replay="prop3:replay " data-analytics-title-pause="pause " data-analytics-click-pause="prop3:pause " data-analytics-intrapage-link aria-hidden="true" aria-label="Play Writing Tools animation" data-aria-playing="Pause Writing Tools animation" data-aria-paused="Play Writing Tools animation" data-aria-ended="Replay Writing Tools animation"> </button> </div> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Writing Tools</strong> can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They’re available nearly everywhere you write, including third-party apps. </div> </div> <div class="bento-item tile-rounded bento-two bento-summeries"> <div class="bento-copy typography-ps-bento-gallery-body"> Just hit record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates <strong>summaries</strong> of your transcripts, so you can get the most important info at a glance. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-productivity-summerize" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-notifications"> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Priority messages in Mail</strong> elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-productivity-notifications" alt="Screen showing Priority Messages in Mail" data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> <div id="expression-gallery-item-2" data-analytics-gallery-item-id="express yourself visually" data-ac-gallery-item="2" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">Express yourself visually</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">Create fun, original images that are truly personal to you.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-genmoji"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-2" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" alt > </picture> </noscript> <div class="screen slide-media slide-media-static"> <picture id="overview-apple-intelligence-express-genmoji-screen-1" class="overview-apple-intelligence-express-genmoji-screen" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_large.jpg" onload="window.__lp?.(event)" alt="Screen showing a Genmoji"> </picture> <noscript> <picture class="overview-apple-intelligence-express-genmoji-screen"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_large.jpg" alt="Screen showing a Genmoji" > </picture> </noscript> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> Make a <strong>Genmoji</strong> right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description. </div> </div> <div class="bento-item tile-rounded bento-two bento-image-playground"> <div class="bento-copy typography-ps-bento-gallery-body"> The <strong>Image Playground app</strong> lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-express-playground" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-clean-up"> <div class="bento-copy typography-ps-bento-gallery-body"> With <strong>Clean Up</strong>, you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the original image. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-express-clean-up" alt="Demonstration of the Clean Up feature" data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> <div id="siri-gallery-item-3" data-analytics-gallery-item-id="a new era for siri" data-ac-gallery-item="3" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">A new era for Siri</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="typography-ps-intro-semibold bento-headline">With all-new superpowers, Siri will be able to assist you like never before.</p> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-search"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-3" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png, /v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" alt > </picture> </noscript> <div class="inline-media-component-container personal-search-media screen slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="personal-search-media" data-component-list="InlineMediaDefault"> <video id="personal-search-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/personal-search/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b", "breakpointMask": "xsmall, small, medium" }' aria-label="Animation showing a text pop-up from Siri with information user was seeking"></video> <picture id="overview-apple-intelligence-personal-search-endframe-1" class="overview-apple-intelligence-personal-search-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-personal-search-endframe-2" class="overview-apple-intelligence-personal-search-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-personal-search-startframe-1" class="overview-apple-intelligence-personal-search-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_xsmall.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_medium.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_large.jpg, /v/iphone-16/d/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_large.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="personal-search-media"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play " data-analytics-click-play="prop3:play " data-analytics-title-replay="replay " data-analytics-click-replay="prop3:replay " data-analytics-title-pause="pause " data-analytics-click-pause="prop3:pause " data-analytics-intrapage-link aria-hidden="true" aria-label="Play Siri animation" data-aria-playing="Pause Siri animation" data-aria-paused="Play Siri animation" data-aria-ended="Replay Siri animation"> </button> </div> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> Awareness of your personal context enables Siri to <strong>help you in ways that are unique to you</strong>. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy. </div> </div> <div class="bento-item tile-rounded bento-two bento-understanding"> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Richer language understanding</strong> and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you’re getting at. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-siri-language" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-step-by-step"> <div class="bento-copy typography-ps-bento-gallery-body"> Not sure how to do something on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you <strong>step-by-step instructions</strong> in a snap. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-siri-instructions" alt="Text pop-up from Siri with instructions on how to schedule an email." data-anim-lazy-image role="img"></figure> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="background-alt section-apple-intelligence-privacy" data-analytics-section-engagement="name:apple intelligence privacy"> <div class="viewport-content"> <div class="subsection-header large-centered large-6 small-10 xsmall-offset-1 text-large-center text-xsmall-start"> <picture id="overview-apple-intelligence-icon-privacy-1" class="overview-apple-intelligence-icon-privacy" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_large.png" onload="window.__lp?.(event)" alt="Privacy Apple logo"> </picture> <noscript> <picture class="overview-apple-intelligence-icon-privacy"> <source srcset="/v/iphone-16/d/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_xsmall.png, /v/iphone-16/d/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_small.png, /v/iphone-16/d/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_large.png, /v/iphone-16/d/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_large.png" alt="Privacy Apple logo" > </picture> </noscript> <h3 class="typography-headline ps-spacing-large-40 ps-spacing-small-32">Great powers come with great privacy.</h3> </div> <div class="row section-apple-intelligence-privacy-descriptions ps-spacing-large-40 ps-spacing-small-24 small-10 small-offset-1 text-small-center text-xsmall-start"> <div class="column padding-end large-3 medium-5 medium-offset-1 small-offset-0 small-12"> <p class="ps-swatch-secondary typography-ps-body-semibold">Apple Intelligence is designed to <strong>protect your privacy at every step</strong>. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.</p> </div> <div class="column padding-start large-3 medium-5 small-12"> <p class="ps-swatch-secondary typography-ps-body-semibold">And with <strong>groundbreaking Private Cloud Compute</strong>, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.</p> </div> <div class="column large-12"> <p class="section-apple-intelligence-privacy-link typography-ps-body-semibold ps-spacing-large-64 ps-spacing-small-40 text-large-center text-xsmall-start"><a href="/apple-intelligence/" data-analytics-title="learn more about apple intelligence" class="icon-wrapper"><span class="icon-copy">Learn more about Apple Intelligence</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </section> <section class="section section-camera-control" data-anim-scroll-group="Camera Control" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-camera-control"]}' data-deep-link="camera-control"> <h3 class="visuallyhidden">Camera</h3> <h4 class="visuallyhidden">Take total <span class="prodname-wrap-control">Camera Control</span>. Touch. Zoom. Click. Quick.</h4> <div class="viewport-content"> <div class="subsection-copy subsection-copy-intro" aria-hidden="true"> <h4 class="eyebrow ps-eyebrow typography-headline-super">Take total <span class="prodname-wrap-control">Camera Control</span>.</h4> <h4 class="headline ps-headline typography-headline-super">Touch. Zoom. Click. Quick.</h4> </div> </div> <div class="camera-control-media-container" data-analytics-section-engagement="name:camera control intro"> <div class="inline-media-component-container camera-control-hero-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="camera-control-hero" data-component-list="InlineMediaConfigured"> <video id="camera-control-hero" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/camera-control-hero/" data-inline-media-plugins="PlayPauseButton, AnimLoad, AnimPlayReset, ViewportSourceOnce" data-inline-media-retina-enabled="true" data-inline-media-informative="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe='{ "start": "t - 80vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 40vh", "end": "b" }' data-inline-media-reset-keyframe='{ "start": "t - 100vh", "end": "b" }' aria-label="A finger slides along the Camera Control button to adjust the zoom"></video> <picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe-1" class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg" onload="window.__lp?.(event)" alt="A finger slides along the Camera Control button to adjust the zoom"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xsmall.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg" alt="A finger slides along the Camera Control button to adjust the zoom" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe-2" class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-camera-control"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xsmall.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe-1" class="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-camera-control"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xsmall.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="camera-control-hero"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play camera control video" data-analytics-click-play="prop3:play camera control video" data-analytics-title-replay="replay camera control video" data-analytics-click-replay="prop3:replay camera control video" data-analytics-title-pause="pause camera control video" data-analytics-click-pause="prop3:pause camera control video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play camera control video" data-aria-playing="Pause camera control video" data-aria-paused="Play camera control video" data-aria-ended="Replay camera control video"> </button> </div> </div> </div> <div class="viewport-content"> <div class="subsection-copy subsection-copy-body"> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">Now you can take the perfect photo or video in record time. Camera Control gives you <strong>an easier way to quickly access camera tools</strong>. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.</p> <p class="typography-ps-body-semibold ps-spacing-large-40"><a href="https://support.apple.com/guide/iphone/iph0c397b154" data-analytics-title="how to use camera control" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">How to use Camera Control</span><span class="icon icon-after more"></span></a></p> </div> </div> <div id="scroll-gallery-camera-control" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="camera control gallery" data-analytics-section-engagement="name:camera control gallery" data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="camera app" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="launch-app"> <div class="gallery-item-content gallery-item-launch-app"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="launch-app" data-component-list="SlideGalleryInlineMedia"> <video id="launch-app" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/instant-capture/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Hand holding an iPhone 16 in Ultramarine, with the thumb sliding along the Camera Control button to select the Photo feature"></video> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-endframe-1" class="overview-product-stories-camera-control-ANIM-instant-capture-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg" onload="window.__lp?.(event)" alt="Hand holding an iPhone 16 in Ultramarine, with the thumb sliding along the Camera Control button to select the Photo feature"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg" alt="Hand holding an iPhone 16 in Ultramarine, with the thumb sliding along the Camera Control button to select the Photo feature" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-endframe-2" class="overview-product-stories-camera-control-ANIM-instant-capture-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-startframe-1" class="overview-product-stories-camera-control-ANIM-instant-capture-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="launch-app"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play camera app video" data-analytics-click-play="prop3:play camera app video" data-analytics-title-replay="replay camera app video" data-analytics-click-replay="prop3:replay camera app video" data-analytics-title-pause="pause camera app video" data-analytics-click-pause="prop3:pause camera app video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play camera app video" data-aria-playing="Pause camera app video" data-aria-paused="Play camera app video" data-aria-ended="Replay camera app video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Click to launch the Camera app. Click again to <strong>instantly take a photo</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="video recording" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="record-video"> <div class="gallery-item-content gallery-item-record-video"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="record-video" data-component-list="SlideGalleryInlineMedia"> <video id="record-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/record-video/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Right finger slides along side of phone to adjust camera settings with Camera Control"></video> <picture id="overview-product-stories-camera-control-ANIM-record-video-endframe-1" class="overview-product-stories-camera-control-ANIM-record-video-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg" onload="window.__lp?.(event)" alt="Right finger slides along side of phone to adjust camera settings with Camera Control"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg" alt="Right finger slides along side of phone to adjust camera settings with Camera Control" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-record-video-endframe-2" class="overview-product-stories-camera-control-ANIM-record-video-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-record-video-startframe-1" class="overview-product-stories-camera-control-ANIM-record-video-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/record_video_startframe__d4azqgs8uvsm_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="record-video"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play video recording video" data-analytics-click-play="prop3:play video recording video" data-analytics-title-replay="replay video recording video" data-analytics-click-replay="prop3:replay video recording video" data-analytics-title-pause="pause video recording video" data-analytics-click-pause="prop3:pause video recording video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play video recording video" data-aria-playing="Pause video recording video" data-aria-paused="Play video recording video" data-aria-ended="Replay video recording video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Click and hold to <strong>start recording video</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="light press overlay" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="frame-shot"> <div class="gallery-item-content gallery-item-frame-shot"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="frame-shot" data-component-list="SlideGalleryInlineMedia"> <video id="frame-shot" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/frame/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="A finger slides along the Camera Control button to adjust the zoom"></video> <picture id="overview-product-stories-camera-control-ANIM-frame-endframe-1" class="overview-product-stories-camera-control-ANIM-frame-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg" onload="window.__lp?.(event)" alt="A finger slides along the Camera Control button to adjust the zoom"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg" alt="A finger slides along the Camera Control button to adjust the zoom" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-frame-endframe-2" class="overview-product-stories-camera-control-ANIM-frame-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-frame-startframe-1" class="overview-product-stories-camera-control-ANIM-frame-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="frame-shot"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play light press overlay video" data-analytics-click-play="prop3:play light press overlay video" data-analytics-title-replay="replay light press overlay video" data-analytics-click-replay="prop3:replay light press overlay video" data-analytics-title-pause="pause light press overlay video" data-analytics-click-pause="prop3:pause light press overlay video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play light press overlay video" data-aria-playing="Pause light press overlay video" data-aria-paused="Play light press overlay video" data-aria-ended="Replay light press overlay video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">A light press <strong>opens controls like zoom</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="double light press overlay" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="adjust"> <div class="gallery-item-content gallery-item-adjust"> <div class="media-wrapper" tabindex="-1"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="adjust" data-component-list="SlideGalleryInlineMedia"> <video id="adjust" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/camera-settings/" data-inline-media-plugins="PlayPauseButton" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b" }' aria-label="Hand holding an iPhone 16 in Ultramarine, with the thumb sliding along the Camera Control button to adjust the depth of field"></video> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-endframe-1" class="overview-product-stories-camera-control-ANIM-camera-settings-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg" onload="window.__lp?.(event)" alt="Hand holding an iPhone 16 in Ultramarine, with the thumb sliding along the Camera Control button to adjust the depth of field"> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg" alt="Hand holding an iPhone 16 in Ultramarine, with the thumb sliding along the Camera Control button to adjust the depth of field" > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-endframe-2" class="overview-product-stories-camera-control-ANIM-camera-settings-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-startframe-1" class="overview-product-stories-camera-control-ANIM-camera-settings-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_small.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_medium.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_large.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="adjust"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play double light press overlay video" data-analytics-click-play="prop3:play double light press overlay video" data-analytics-title-replay="replay double light press overlay video" data-analytics-click-replay="prop3:replay double light press overlay video" data-analytics-title-pause="pause double light press overlay video" data-analytics-click-pause="prop3:pause double light press overlay video" data-analytics-intrapage-link aria-hidden="true" aria-label="Play double light press overlay video" data-aria-playing="Pause double light press overlay video" data-aria-paused="Play double light press overlay video" data-aria-ended="Replay double light press overlay video"> </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">With a double light press, you can <strong>select another camera setting</strong>. Then slide to adjust that setting.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, camera control gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, camera control gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </section> <section class="section section-camera-system ps-bg-wrapper" data-anim-scroll-group="Camera System" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-camera-system"]}' data-component-list='ZoomGallery'> <h3 class="visuallyhidden">Camera System</h3> <h4 class="visuallyhidden">New camera system. Go to great lengths to get the perfect shot.</h4> <div class="viewport-content row"> <div class="camera-section-welcome ric-large-8 ric-large-offset-1 ric-medium-9 ric-small-10"> <h4 class="ps-eyebrow typography-headline-super" aria-hidden="true">New camera system.</h4> <h4 class="ps-headline typography-headline-super" aria-hidden="true">Go to great lengths to get the perfect shot.</h4> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32">The <strong>versatile new iPhone 16 camera system</strong> captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having <strong>four lenses in your pocket</strong>. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.</p> </div> </div> <div class="row camera-hero-image-container ps-spacing-large-72 ps-spacing-medium-80 ps-spacing-small-40" data-analytics-section-engagement="name:camera system intro"> <div class="camera-hero-image-inner-container"> <picture id="overview-camera-system-hero-hero-camera-1" class="overview-camera-system-hero-hero-camera camera-hero-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xlarge.jpg" onload="window.__lp?.(event)" alt="Raised dual camera system on iPhone 16 in Pink"> </picture> <noscript> <picture class="overview-camera-system-hero-hero-camera camera-hero-image"> <source srcset="/v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xsmall.jpg, /v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_medium.jpg, /v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_large.jpg, /v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xlarge.jpg, /v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xlarge.jpg" alt="Raised dual camera system on iPhone 16 in Pink" > </picture> </noscript> </div> </div> <h3 class="visuallyhidden">Ultra Wide camera</h3> <h4 class="visuallyhidden">Ultra Wide camera. Focus on the little things.<br />And the bigger picture.</h4> <div class="viewport-content row ultra-wide-copy" data-deep-link='macro'> <div class="ric-xlarge-8 ric-large-offset-2 ric-small-10 ric-xsmall-12 ric-small-offset-1 ric-xsmall-offset-0"> <div class="ultrawide-camera-copy ps-spacing-large-128 ps-spacing-large-112 ps-spacing-medium-80"> <h4 class="ps-eyebrow typography-ps-section-header ric-medium-8 ric-small-10 ric-xsmall-12" aria-hidden="true">Ultra Wide camera.</h4> <h4 class="ps-headline typography-ps-section-header ric-medium-9 ric-small-10 ric-xsmall-12" aria-hidden="true">Focus on the little things.<br />And the bigger picture.</h4> <p class="ric-xlarge-5 ric-large-6 ric-medium-8 ric-small-10 ric-xsmall-12 ps-swatch-secondary ps-spacing-large-40 ps-spacing-small-32 typography-ps-intro-semibold">The new Ultra Wide camera with autofocus takes incredibly <strong>sharp, detailed macro photos and videos</strong>. You can also <strong>frame more expansive scenes</strong> without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to <strong>2.6x more light</strong> for higher image quality — even in low light.</p> </div> </div> </div> <div class="zoom-gallery-outer"> <div class="ps-spacing-large-80 ps-spacing-medium-40"> <div id="camera-zoom-gallery" data-analytics-section-engagement="name:camera zoom gallery" data-analytics-gallery-id="camera zoom gallery" aria-label="camera zoom gallery" class="zoom-gallery"> <div class="tabnav-container viewport-content ric-large-10 ric-small-10 ric-xsmall-10 ps-spacing-large-40 ps-spacing-medium-32"> <div class="tabnav tabnav-elevated"> <div class="tabnav-platter" tabindex="0"> <div class="tabnav-mask noscroll"> <ul class="tabnav-items" role="tablist"> <li id="zoom-gallery-tabnav-0" class="tabnav-item tabnav-item-active" role="presentation" data-gallery-index="0"> <button class="tabnav-link" tabindex="-1" role="tab" aria-selected="true" aria-controls="zoom-gallery-item-0"> <span class="tabnav-label">Macro</span> <span class="visuallyhidden">Zoom Level</span> </button> </li> <li id="zoom-gallery-tabnav-1" class="tabnav-item " role="presentation" data-gallery-index="1"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-1"> <span class="tabnav-label">0.5x</span> <span class="visuallyhidden">Zoom Level</span> </button> </li> <li id="zoom-gallery-tabnav-2" class="tabnav-item " role="presentation" data-gallery-index="2"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-2"> <span class="tabnav-label">1x</span> <span class="visuallyhidden">Zoom Level</span> </button> </li> <li id="zoom-gallery-tabnav-3" class="tabnav-item " role="presentation" data-gallery-index="3"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-3"> <span class="tabnav-label">2x</span> <span class="visuallyhidden">Zoom Level</span> </button> </li> </ul> </div> <div class="tabnav-indicator"></div> <div class="tabnav-paddles"> <button class="tabnav-paddle tabnav-paddle-left" aria-label="Previous item" tabindex="-1"> <svg width="7px" height="12px" viewBox="0 0 7 12" xmlns="http://www.w3.org/2000/svg"> <g transform="translate(-23.5, -32)"> <g transform="translate(6, 16)"> <path fill="currentcolor" d="M22.6745939,27.6865883 L17.8045148,22.7298827 C17.3970998,22.314824 17.3984999,21.6470593 17.808715,21.234824 L22.7088952,16.3091774 C23.1184103,15.8962362 23.7848348,15.8969421 24.1936498,16.311295 C24.6031649,16.7256479 24.6017648,17.3962361 24.1915498,17.8084714 L20.0326968,21.9887063 L24.1656488,26.1957648 C24.5737638,26.6115295 24.5716637,27.2814118 24.1593486,27.6929412 C23.954941,27.8976471 23.6875312,28 23.4201214,28 C23.1499114,28 22.8797015,27.8955294 22.6745939,27.6865883 Z"></path> </g> </g> </svg> </button> <button class="tabnav-paddle tabnav-paddle-right" aria-label="Next item" tabindex="-1"> <svg width="7px" height="12px" viewBox="0 0 7 12" xmlns="http://www.w3.org/2000/svg"> <g transform="translate(-41.5, -32)"> <g transform="translate(22, 16)"> <path fill="currentcolor" d="M20.5798786,28 C20.3124688,28 20.045059,27.8976471 19.8406514,27.6929412 C19.4283363,27.2814118 19.4262362,26.6115295 19.8343512,26.1957648 L23.9673032,21.9887063 L19.8084502,17.8084714 C19.3982352,17.3962361 19.3968351,16.7256479 19.8063502,16.311295 C20.2151652,15.8969421 20.8815897,15.8962362 21.2911048,16.3091774 L26.191285,21.234824 C26.6015001,21.6470593 26.6029002,22.314824 26.1954852,22.7298827 L21.3254061,27.6865883 C21.1202985,27.8955294 20.8500886,28 20.5798786,28"></path> </g> </g> </svg> </button> </div> </div> </div> <div class="zoom-gallery-captions captions-gallery ps-spacing-large-32 ps-spacing-medium-16"> <div class="gallery-caption caption-show" id="zoom-gallery-caption-0" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption">For compelling close-ups with exceptional detail.</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-1" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption">Capture 4x more of a scene with the Ultra Wide camera.</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-2" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption">Take spectacular high-resolution photos with the 48MP Fusion camera.</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-3" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption">Zoom in on your subject with the 2x Telephoto, enabled by the 48MP Fusion camera.</p> </div> </div> </div> <div class="scroll-container"> <ul class="item-container"> <li id="zoom-gallery-item-0" aria-labelledby="zoom-gallery-tabnav-0" role="tabpanel" data-ac-gallery-item="0" data-analytics-gallery-item-id="macro" class="gallery-item landscape"> <picture id="overview-camera-system-zoom-gallery-macro-1" class="overview-camera-system-zoom-gallery-macro zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_large.jpg" onload="window.__lp?.(event)" alt="Close-up of a frog demonstrating the detail captured in a 0.5x Macro photo"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-macro zoom-gallery-image"> <source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_xsmall.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_small.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_medium.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_large.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_large.jpg" alt="Close-up of a frog demonstrating the detail captured in a 0.5x Macro photo" > </picture> </noscript> </li> <li id="zoom-gallery-item-1" aria-labelledby="zoom-gallery-tabnav-1" role="tabpanel" data-ac-gallery-item="1" data-analytics-gallery-item-id="0.5x ultra wide" class="gallery-item landscape"> <picture id="overview-camera-system-zoom-gallery-ultra-wide-1" class="overview-camera-system-zoom-gallery-ultra-wide zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_large.jpg" onload="window.__lp?.(event)" alt="Portrait of a man demonstrating the Ultra Wide camera"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-ultra-wide zoom-gallery-image"> <source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_xsmall.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_small.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_medium.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_large.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_large.jpg" alt="Portrait of a man demonstrating the Ultra Wide camera" > </picture> </noscript> </li> <li id="zoom-gallery-item-2" aria-labelledby="zoom-gallery-tabnav-2" role="tabpanel" data-ac-gallery-item="2" data-analytics-gallery-item-id="1x fusion" class="gallery-item landscape"> <picture id="overview-camera-system-zoom-gallery-1x-zoom-1" class="overview-camera-system-zoom-gallery-1x-zoom zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_large.jpg" onload="window.__lp?.(event)" alt="A high-resolution photo of a woman dressed in pink taken with the 48MP Fusion camera"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-1x-zoom zoom-gallery-image"> <source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_xsmall.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_small.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_medium.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_large.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_large.jpg" alt="A high-resolution photo of a woman dressed in pink taken with the 48MP Fusion camera" > </picture> </noscript> </li> <li id="zoom-gallery-item-3" aria-labelledby="zoom-gallery-tabnav-3" role="tabpanel" data-ac-gallery-item="3" data-analytics-gallery-item-id="2x telephoto" class="gallery-item portrait"> <picture id="overview-camera-system-zoom-gallery-2x-zoom-1" class="overview-camera-system-zoom-gallery-2x-zoom zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_large.jpg" onload="window.__lp?.(event)" alt="A zoomed-in portrait of a young woman demonstrating the 2x Telephoto capabilities of iPhone 16"> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-2x-zoom zoom-gallery-image"> <source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_xsmall.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_small.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_medium.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_large.jpg, /v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_large.jpg" alt="A zoomed-in portrait of a young woman demonstrating the 2x Telephoto capabilities of iPhone 16" > </picture> </noscript> </li> </ul> </div> </div> </div> </div> <h3 class="visuallyhidden">Spatial Capture</h3> <h4 class="visuallyhidden">Spatial Capture. Bring a whole new dimension to your photos and videos.</h4> <div class="viewport-content spatial-capture-intro row"> <div class="ric-large-8 ric-xlarge-6 ric-large-offset-2 ric-small-8 ric-xsmall-12 ric-small-offset-1"> <div class="spatial-capture-headline ps-spacing-large-160 ps-spacing-medium-128 ps-spacing-small-96 ps-spacing-xsmall-96" aria-hidden="true"> <h4 class="ps-eyebrow typography-ps-section-header">Spatial Capture.</h4> <h4 class="ps-headline typography-ps-section-header">Bring a whole new dimension to your photos and videos.</h4> </div> </div> </div> <div class="viewport-content spatial-audio-hero row"> <picture id="overview-camera-system-spatial-hero-spatial-1" class="overview-camera-system-spatial-hero-spatial ps-spacing-large-64 ps-spacing-medium-40 ric-large-9 ric-small-12" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_large.png" onload="window.__lp?.(event)" alt="The Spatial camera feature demonstrated on an iPhone 16 in White"> </picture> <noscript> <picture class="overview-camera-system-spatial-hero-spatial ps-spacing-large-64 ps-spacing-medium-40 ric-large-9 ric-small-12"> <source srcset="/v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_xsmall.png, /v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_small.png, /v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_medium.png, /v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_large.png, /v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_large.png" alt="The Spatial camera feature demonstrated on an iPhone 16 in White" > </picture> </noscript> </div> <div class="viewport-content row" data-analytics-section-engagement="name:spatial capture"> <div class="spatial-capture-copy ric-large-6 ric-large-offset-3 ric-small-10 ric-small-offset-1 ps-spacing-large-56 ps-spacing-medium-40"> <p class="ps-swatch-secondary typography-ps-intro-semibold">With its realigned cameras, iPhone 16 lets you take <strong>magical photos and videos in a whole new way</strong> using spatial capture. So you can relive those moments in immersive 3D with Apple Vision Pro.</p> <p class="typography-ps-body-semibold ps-spacing-large-40"><a href="https://support.apple.com/guide/iphone/record-spatial-videos-for-apple-vision-pro-iph6e3a6d4fe/ios" data-analytics-title="how to take spatial photos and videos" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">How to take spatial photos and videos</span><span class="icon icon-after more"></span></a></p> </div> </div> <h3 class="visuallyhidden">Audio</h3> <h4 class="visuallyhidden">Audio Mix. Make your voice heard.</h4> <div class="viewport-content row" data-analytics-section-engagement="name:audio mix"> <div class="audio-mix-wrapper ric-large-10 ric-small-12 ric-large-offset-1 ps-spacing-large-128"> <div class="row audio-mix-intro"> <div class="ric-large-offset-1 ps-spacing-large-80 ps-spacing-medium-64 ps-spacing-small-40"> <div class="audio-mix-headline" aria-hidden="true"> <h4 class="ps-eyebrow typography-ps-section-subhead">Audio Mix.</h4> <h4 class="ps-headline typography-ps-section-subhead">Make your voice heard.</h4> </div> </div> </div> <div class="row audio-mix-image"> <picture id="overview-camera-system-spatial-audio-1" class="overview-camera-system-spatial-audio audio-mix-photo ric-large-offset-1 ric-small-10 ps-spacing-large-64 ps-spacing-medium-40" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_large.jpg" onload="window.__lp?.(event)" alt="The Audio Mix feature demonstrated on an iPhone 16 in White "> </picture> <noscript> <picture class="overview-camera-system-spatial-audio audio-mix-photo ric-large-offset-1 ric-small-10 ps-spacing-large-64 ps-spacing-medium-40"> <source srcset="/v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_xsmall.jpg, /v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_small.jpg, /v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_medium.jpg, /v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_large.jpg, /v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/camera-system/spatial/audio__3clbnanoq82e_large.jpg" alt="The Audio Mix feature demonstrated on an iPhone 16 in White " > </picture> </noscript> </div> <div class="row audio-mix-copy"> <div class="ric-xlarge-5 ric-large-6 ric-medium-8 ric-small-10 ric-large-offset-1 ps-spacing-large-64 ps-spacing-medium-40"> <p class="ps-swatch-secondary typography-ps-body-semibold-reduced">Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you <strong>adjust the way voices sound in your videos</strong> using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.</p> </div> </div> <div class="row audio-mix-list"> <div class="audio-mixes-items row ric-large-8 ric-small-10 ric-large-offset-1"> <div class="audio-mixes-item ric-large-2 ric-medium-4 ric-small-12 ps-spacing-large-56 ps-spacing-medium-40"> <h7 class="underline typography-ps-intro-semibold">In-frame</h7> <p class="ps-swatch-secondary typography-ps-body-reduced-tight-semibold">Only captures the voices of the people on camera, even if people off-camera are talking during the recording.</p> </div> <div class="audio-mixes-item ric-large-2 ric-medium-4 ric-small-12 ps-spacing-large-56 ps-spacing-medium-40"> <h7 class="underline typography-ps-intro-semibold">Studio</h7> <p class="ps-swatch-secondary typography-ps-body-reduced-tight-semibold">Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.</p> </div> <div class="audio-mixes-item ric-large-2 ric-medium-4 ric-small-12 ps-spacing-large-56 ps-spacing-medium-40"> <h7 class="underline typography-ps-intro-semibold">Cinematic</h7> <p class="ps-swatch-secondary typography-ps-body-reduced-tight-semibold">Captures all of the voices around you and consolidates them toward the front of the screen — just like sound is formatted for the movies.</p> </div> </div> </div> </div> </div> </section> <section class="section section-photographic-styles" data-anim-scroll-group="Photographic Styles" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-photographic-styles"]}'> <h3 class="visuallyhidden">Photographic Style</h3> <h4 class="visuallyhidden">Choose your<br />Photographic Style. Change it up. <br class="large" /><br class="medium" /><br class="xs" />Change it back.</h4> <div class="viewport-content" aria-hidden="true"> <h4 class="ps-eyebrow typography-ps-headline-super ric-large-10 ric-large-offset-1 ric-medium-11 ric-small-10 ric-xsmall-12 ric-xsmall-offset-0">Choose your<br />Photographic Style.</h4> <h4 class="ps-headline typography-ps-headline-super ric-large-10 ric-large-offset-1 ric-medium-8 ric-small-10 ric-xsmall-12 ric-xsmall-offset-0">Change it up. <br class="large" /><br class="medium" /><br class="xs" />Change it back.</h4> </div> <div class='styles-gallery ps-spacing-large-112 ps-spacing-medium-80 ps-spacing-small-40' aria-label="A portrait demonstrating Photographic Styles" role="img" data-component-list='FilterGallery' data-analytics-section-engagement="name:photographic styles intro"> <div class="ref-scale-container viewport-content"></div> <div class='styles-list'> <div class='style reveal default' data-anim-lazy-image role='img'></div> <div class='style reveal color' data-anim-lazy-image role='img'></div> <div class='style bw' data-anim-lazy-image role='img'></div> </div> </div> <div class="viewport-content"> <p class="styles-footer ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-64 ps-spacing-medium-32 ric-large-6 ric-medium-8 ric-small-10 large-centered">Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can <strong>make every photo even more you</strong>. And you can add, change, or remove a style anytime you want.</p> <div class="ps-spacing-large-128 ps-spacing-medium-96 ps-spacing-xsmall-80 ric-xlarge-8 ric-large-10 ric-medium-10 ric-small-12 large-centered styles-features-container-base"> <div class="feature-wrapper"> <div class="device ric-xlarge-4 ric-large-5 ric-small-12"> <picture id="overview-photographic-styles-tone-1" class="overview-photographic-styles-tone ps-image tone image0" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_large.png" onload="window.__lp?.(event)" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 in Pink"> </picture> <noscript> <picture class="overview-photographic-styles-tone ps-image tone image0"> <source srcset="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_xsmall.png, /v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_small.png, /v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_medium.png, /v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_large.png, /v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_large.png" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 in Pink" > </picture> </noscript> </div> <div class="ps-spacing-small-56 ric-large-4 ric-medium-5 ric-small-10 feature skin-tone" data-analytics-section-engagement="name:styles - skin tone"> <h4 class="typography-headline-reduced">Lock in your look.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">We’ve created new styles that let you <strong>dial in your exact desired look with more advanced skin-tone rendering</strong> and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.</p> </div> </div> <div class="ps-spacing-medium-128 feature-wrapper"> <div class="device ric-xlarge-4 ric-large-5 ric-small-12"> <picture id="overview-photographic-styles-aesthetics-1" class="overview-photographic-styles-aesthetics ps-image aesthetics image1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png" onload="window.__lp?.(event)" alt="Demonstration of the Gold Photographic Style"> </picture> <noscript> <picture class="overview-photographic-styles-aesthetics ps-image aesthetics image1"> <source srcset="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_xsmall.png, /v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_small.png, /v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_medium.png, /v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png, /v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png" alt="Demonstration of the Gold Photographic Style" > </picture> </noscript> </div> <div class="ps-spacing-small-56 ric-large-4 ric-medium-5 ric-small-10 feature mood" data-analytics-section-engagement="name:styles - mood"> <h4 class="typography-headline-reduced">Align with your aesthetic.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Our improved image pipeline also enables more creative styles, which allow you to <strong>customize the different moods of a photo</strong> through color.</p> </div> </div> <div class="ps-spacing-medium-128 feature-wrapper"> <div class="device ric-xlarge-4 ric-large-5 ric-small-12"> <picture id="overview-photographic-styles-megapixels-1" class="overview-photographic-styles-megapixels ps-image megapixels image2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png" onload="window.__lp?.(event)" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo"> </picture> <noscript> <picture class="overview-photographic-styles-megapixels ps-image megapixels image2"> <source srcset="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_xsmall.png, /v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_small.png, /v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_medium.png, /v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png, /v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo" > </picture> </noscript> </div> <div class="ps-spacing-small-56 ric-large-4 ric-medium-5 ric-small-10 feature control-pad" data-analytics-section-engagement="name:styles - control pad"> <h4 class="typography-headline-reduced">Make the most of your megapixels.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Personalize every style even more with the new control pad, which makes it <strong>easy to adjust tone and color simultaneously</strong>. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.</p> </div> </div> </div> <div class="ps-spacing-large-48 ric-xlarge-8 ric-large-10 ric-medium-10 large-centered styles-features-container" data-component-list='PSFeaturesGallery'> <div class="ric-large-4 ric-medium-5 feature skin-tone" data-analytics-section-engagement="name:styles - skin tone"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Lock in your look.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">We’ve created new styles that let you <strong>dial in your exact desired look with more advanced skin-tone rendering</strong> and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.</p> </div> </div> <div class="ric-large-4 ric-medium-5 feature mood" data-analytics-section-engagement="name:styles - mood"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Align with your aesthetic.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Our improved image pipeline also enables more creative styles, which allow you to <strong>customize the different moods of a photo</strong> through color.</p> </div> </div> <div class="ric-large-4 ric-medium-5 feature control-pad" data-analytics-section-engagement="name:styles - control pad"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Make the most of your megapixels.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Personalize every style even more with the new control pad, which makes it <strong>easy to adjust tone and color simultaneously</strong>. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.</p> </div> </div> <div class="device-container ric-xlarge-4 ric-large-5"> <div class="device"> <picture id="overview-photographic-styles-tone-2" class="overview-photographic-styles-tone ps-image tone image0" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_large.png" onload="window.__lp?.(event)" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 in Pink"> </picture> <noscript> <picture class="overview-photographic-styles-tone ps-image tone image0"> <source srcset="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_xsmall.png, /v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_small.png, /v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_medium.png, /v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_large.png, /v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/tone__eowv4kd87csy_large.png" alt="Demonstration of how to select Photographic Styles shown on an iPhone 16 in Pink" > </picture> </noscript> <picture id="overview-photographic-styles-aesthetics-2" class="overview-photographic-styles-aesthetics ps-image aesthetics image1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png" onload="window.__lp?.(event)" alt="Demonstration of the Gold Photographic Style"> </picture> <noscript> <picture class="overview-photographic-styles-aesthetics ps-image aesthetics image1"> <source srcset="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_xsmall.png, /v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_small.png, /v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_medium.png, /v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png, /v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png" alt="Demonstration of the Gold Photographic Style" > </picture> </noscript> <picture id="overview-photographic-styles-megapixels-2" class="overview-photographic-styles-megapixels ps-image megapixels image2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png" onload="window.__lp?.(event)" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo"> </picture> <noscript> <picture class="overview-photographic-styles-megapixels ps-image megapixels image2"> <source srcset="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_xsmall.png, /v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_small.png, /v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_medium.png, /v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png, /v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png" alt="Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo" > </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-chip theme-dark no-pad-top" data-anim-scroll-group="Chip" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-chip"]}' data-theme-changer="dark" data-deep-link="a18-chip"> <h3 class="visuallyhidden">A18 chip</h3> <h4 class="visuallyhidden">A18 chip. Hi. IQ.</h4> <div class="viewport-content"> <div class="chip-media-wrap" data-analytics-section-engagement="name:a18 chip intro"> <div class="inline-media-component-container chip-media"> <div class="video-wrapper" data-video-id="chip-media" data-component-list="InlineMediaDefault"> <video id="chip-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/chip/" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": ["section.section-chip"] }' data-inline-media-unload-at-end="true" aria-label="A18 chip from iPhone 16"></video> <picture id="overview-chip-hero-chip-endframe-1" class="overview-chip-hero-chip-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-hero-chip-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xsmall.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_medium.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_large.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-chip-hero-chip-endframe-2" class="overview-chip-hero-chip-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-chip"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-hero-chip-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xsmall.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_medium.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_large.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-chip-hero-chip-startframe-1" class="overview-chip-hero-chip-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-chip"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-hero-chip-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xsmall.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_medium.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_large.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xlarge.jpg, /v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> <div class="chip-content ric-large-10 ric-xlarge-offset-2 ric-large-offset-1 ric-medium-offset-1"> <h4 class="eyebrow typography-headline-super" aria-hidden="true">A18 chip.</h4> <h4 class="headline typography-headline-super" aria-hidden="true">Hi. IQ.</h4> <p class="copy ps-swatch-secondary typography-ps-intro-semibold ric-xlarge-5 ric-large-6 ric-medium-8 ric-small-10">Meet A18, <strong>custom-built for Apple Intelligence</strong> — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life.</p> </div> <div id="compare-chip-gallery" data-compare-gallery class="inline-compare-wrap large-centered ric-xlarge-10 ric-large-12" data-analytics-gallery-interaction-type="dropdownnav" data-component-list="InlineCompare" data-analytics-section-engagement="name:a18 chip compare" data-analytics-gallery-id="a18 chip compare gallery"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center"> <label for="inline-compare-select" class="inline-compare-select-label typography-label">Compare with</label> <div class="form-dropdown"> <select data-compare-select role="tablist" class="form-dropdown-select form-dropdown-selectnone inline-compare-select typography-label"> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-12-trigger" value="iphone-12">iPhone 12</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-12-mini-trigger" value="iphone-12-mini">iPhone 12 mini</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-13-trigger" value="iphone-13">iPhone 13</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-13-mini-trigger" value="iphone-13-mini">iPhone 13 mini</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-14-trigger" value="iphone-14">iPhone 14</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-14-plus-trigger" value="iphone-14-plus">iPhone 14 Plus</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-15-trigger" value="iphone-15">iPhone 15</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-15-plus-trigger" value="iphone-15-plus">iPhone 15 Plus</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> <div class="inline-compare-option-wrap"> <div id="gallery-item-chip-iphone-12" role="tabpanel" data-name="iphone-12" data-analytics-gallery-item-id="iphone 12" aria-hidden="false" class="inline-compare-option inline-compare-option-iphone-12 inline-compare-option-1 show small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>60% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2x faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-12-mini" role="tabpanel" data-name="iphone-12-mini" data-analytics-gallery-item-id="iphone 12 mini" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-12-mini inline-compare-option-2 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>60% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2x faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-13" role="tabpanel" data-name="iphone-13" data-analytics-gallery-item-id="iphone 13" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13 inline-compare-option-3 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>70% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-13-mini" role="tabpanel" data-name="iphone-13-mini" data-analytics-gallery-item-id="iphone 13 mini" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-mini inline-compare-option-4 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>70% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-14" role="tabpanel" data-name="iphone-14" data-analytics-gallery-item-id="iphone 14" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14 inline-compare-option-5 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-14-plus" role="tabpanel" data-name="iphone-14-plus" data-analytics-gallery-item-id="iphone 14 plus" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-plus inline-compare-option-6 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-15" role="tabpanel" data-name="iphone-15" data-analytics-gallery-item-id="iphone 15" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15 inline-compare-option-7 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>30% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-15-plus" role="tabpanel" data-name="iphone-15-plus" data-analytics-gallery-item-id="iphone 15 plus" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-plus inline-compare-option-8 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>30% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span>5‑core GPU</span></p> </div> </div> </div> </div> </section> <section class="section section-battery" data-anim-scroll-group="Battery" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-battery"]}'> <h3 class="visuallyhidden">Battery</h3> <h4 class="visuallyhidden">Even longer battery life. You’ll need to recharge <br class="xl" />before it will.</h4> <div class="viewport-content"> <div class="battery-content" data-analytics-section-engagement="name:battery intro"> <h4 class="eyebrow ps-eyebrow typography-ps-headline-super" aria-hidden="true">Even longer battery life.</h4> <h4 class="headline ps-headline typography-ps-headline-super ric-xlarge-8 ric-large-10 ric-medium-9" aria-hidden="true">You’ll need to recharge <br class="xl" />before it will.</h4> <div class="battery-details"> <div class="copy-wrap ric-xlarge-4 ric-large-5 ric-medium-8 ric-small-10 small-order-2"> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver <strong>a big boost in battery life</strong>, even with so many new features. So you can game, binge, and rock on — and on.</p> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">Snap on a new MagSafe charger for <strong>even faster wireless charging<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 4" data-modal-close>4</a></sup></strong> — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="ric-xlarge-2 ric-large-3 ric-large-offset-2 ric-medium-7 ric-medium-offset-1 ric-small-10 small-align-items-start stat-wrap small-order-3"> <p class="ps-stat ps-stat-elevated typography-ps-body-tight-semibold ric-large-3 ric-small-10">Up to <strong>27 hours</strong> video playback<br />on iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 6" data-modal-close>6</a></sup></p> <p class="ps-stat ps-stat-elevated typography-ps-body-tight-semibold ric-large-3 ric-small-10">Up to <strong>22 hours</strong> video playback<br />on iPhone 16<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="picture-wrap small-order-1"> <div class="hero-battery" data-anim-lazy-image> <div class="overview-battery-hero-battery-screen screen"> <div class="inline-media-component-container battery-hero-media"> <div class="video-wrapper" data-video-id="battery-hero" data-component-list="InlineMediaDefault"> <video id="battery-hero" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/battery/" data-inline-media-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": [".hero-battery"] }' data-inline-media-unload-at-end="true" aria-label="Apple TV plus series Severance on iPhone 16 in Teal"></video> <picture id="overview-battery-battery-endframe-1" class="overview-battery-battery-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg" onload="window.__lp?.(event)" alt="Apple TV plus series Severance on iPhone 16 in Teal"> </picture> <noscript> <picture class="overview-battery-battery-endframe fallback-frame"> <source srcset="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_xsmall.jpg, /v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_small.jpg, /v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_medium.jpg, /v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg, /v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg" alt="Apple TV plus series Severance on iPhone 16 in Teal" > </picture> </noscript> <picture id="overview-battery-battery-endframe-2" class="overview-battery-battery-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-battery"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-endframe end-frame"> <source srcset="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_xsmall.jpg, /v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_small.jpg, /v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_medium.jpg, /v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg, /v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg" alt > </picture> </noscript> <picture id="overview-battery-battery-startframe-1" class="overview-battery-battery-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-battery"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-startframe start-frame"> <source srcset="/v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_xsmall.jpg, /v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_small.jpg, /v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_medium.jpg, /v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_large.jpg, /v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/battery/battery_startframe__c6wi7qmg7mky_large.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> <div id="compare-battery-gallery" data-compare-gallery class="inline-compare-wrap large-centered ric-xlarge-10 ric-large-12 ps-spacing-medium-40 ps-spacing-small-96" data-analytics-gallery-interaction-type="dropdownnav" data-component-list="InlineCompare" data-analytics-section-engagement="name:battery compare" data-analytics-gallery-id="battery compare gallery"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center"> <label for="inline-compare-select" class="inline-compare-select-label typography-label">Compare with</label> <div class="form-dropdown"> <select data-compare-select role="tablist" class="form-dropdown-select form-dropdown-selectnone inline-compare-select typography-label"> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-12-trigger" value="iphone-12">iPhone 12</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-12-mini-trigger" value="iphone-12-mini">iPhone 12 mini</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-13-trigger" value="iphone-13">iPhone 13</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-13-mini-trigger" value="iphone-13-mini">iPhone 13 mini</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-14-trigger" value="iphone-14">iPhone 14</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-14-plus-trigger" value="iphone-14-plus">iPhone 14 Plus</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-15-trigger" value="iphone-15">iPhone 15</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-15-plus-trigger" value="iphone-15-plus">iPhone 15 Plus</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> <div class="inline-compare-option-wrap"> <div id="gallery-item-battery-iphone-12" role="tabpanel" data-name="iphone-12" data-analytics-gallery-item-id="iphone 12" aria-hidden="false" class="inline-compare-option inline-compare-option-iphone-12 inline-compare-option-1 show small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>5 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-12-mini" role="tabpanel" data-name="iphone-12-mini" data-analytics-gallery-item-id="iphone 12 mini" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-12-mini inline-compare-option-2 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>7 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>12 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-13" role="tabpanel" data-name="iphone-13" data-analytics-gallery-item-id="iphone 13" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13 inline-compare-option-3 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>3 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>8 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-13-mini" role="tabpanel" data-name="iphone-13-mini" data-analytics-gallery-item-id="iphone 13 mini" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-mini inline-compare-option-4 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>5 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-14" role="tabpanel" data-name="iphone-14" data-analytics-gallery-item-id="iphone 14" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14 inline-compare-option-5 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>7 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-14-plus" role="tabpanel" data-name="iphone-14-plus" data-analytics-gallery-item-id="iphone 14 plus" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-plus inline-compare-option-6 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 less hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>1 more hour</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-15" role="tabpanel" data-name="iphone-15" data-analytics-gallery-item-id="iphone 15" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15 inline-compare-option-7 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>7 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-15-plus" role="tabpanel" data-name="iphone-15-plus" data-analytics-gallery-item-id="iphone 15 plus" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-plus inline-compare-option-8 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 less hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>1 more hour</strong> <span>video playback on iPhone 16 Plus</span></p> </div> </div> </div> </div> </section> <section class="section section-design" data-anim-scroll-group="Design" data-component-list="DesignParallax" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-design"]}'> <h3 class="visuallyhidden">Durable design</h3> <h4 class="visuallyhidden">Durable design. Who says beauty <br class="large" />isn’t meant to last.</h4> <div class="viewport-content"> <h4 class="ps-eyebrow typography-ps-headline-super xlarge-offset-2 large-offset-1 xlarge-6 large-8 medium-10" aria-hidden="true">Durable design.</h4> <h4 class="ps-headline typography-ps-headline-super xlarge-offset-2 large-offset-1 xlarge-6 large-9 medium-10" aria-hidden="true">Who says beauty <br class="large" />isn’t meant to last.</h4> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 xlarge-offset-2 large-offset-1 xlarge-5 large-8 small-10">iPhone 16 has a <strong>sturdy, aerospace-grade aluminum enclosure</strong> and strong — and beautiful — color-infused glass on the back. The latest-generation Ceramic Shield material is <strong>two times tougher than any smartphone glass</strong>. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.</p> <div class="design-content row ps-spacing-xlarge-128 ps-spacing-large-112 ps-spacing-medium-80 ps-spacing-small-80" data-analytics-section-engagement="name:design intro"> <p class="design-content-shield typography-ps-eyebrow-reduced xlarge-2 large-3 small-5 xsmall-8 large-offset-8 small-offset-1 parallax-item" data-para-start="t - css(--para-trigger-start)" data-para-end="t - css(--para-trigger-start) + css(--para-trigger-offset)" data-anchor=".design-content" data-para-opacity='["0", "1"]' data-ease-function="easeInOutSin">Latest-generation Ceramic Shield. 2x tougher than any smartphone glass.</p> <div class="design-hero-img large-no-pad-bottom row xlarge-6 large-8 medium-10 small-8 xsmall-12 large-centered ps-spacing-large-0 ps-spacing-small-40" role="img" alt="The Ceramic Shield front and aerospace-grade aluminum on a iPhone 16 in ultramarine"> <div class="design-hero-top"> <picture id="overview-design-hero-top-hw-1" class="overview-design-hero-top-hw" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_xlarge.png" onload="window.__lp?.(event)" alt="The Ceramic Shield front on a iPhone 16 in ultramarine"> </picture> <noscript> <picture class="overview-design-hero-top-hw"> <source srcset="/v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_small.png, /v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_medium.png, /v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_large.png, /v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_xlarge.png, /v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/design/hero_top_hw__gkalwc05fi62_xlarge.png" alt="The Ceramic Shield front on a iPhone 16 in ultramarine" > </picture> </noscript> </div> <div class="design-hero-bottom parallax-item" data-para-start="t - 84vh" data-para-end="a0b - 95vh"> <picture id="overview-design-hero-bottom-hw-1" class="overview-design-hero-bottom-hw" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-design-hero-bottom-hw"> <source srcset="/v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_small.png, /v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_medium.png, /v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_large.png, /v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_xlarge.png, /v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_xlarge.png" alt > </picture> </noscript> </div> </div> <p class="design-content-aluminum typography-ps-eyebrow-reduced xlarge-2 large-3 small-5 xsmall-8 ps-spacing-small-72 ps-spacing-xsmall-48 xlarge-offset-2 large-offset-1 parallax-item" data-para-start="t - css(--para-trigger-start)" data-para-end="a0b - css(--para-trigger-end)" data-anchor=".design-content" data-para-opacity='["0", "1"]' data-ease-function="easeInOutSin">Engineered from beautiful aerospace-grade aluminum.</p> <p class="design-content-protection typography-ps-eyebrow-reduced xlarge-2 large-3 small-5 xsmall-8 ps-spacing-medium-32 xlarge-offset-8 large-offset-7 small-offset-1 parallax-item" data-para-start="t - css(--para-trigger-start)" data-para-end="a0b - css(--para-trigger-end)" data-anchor=".design-content" data-para-opacity='["0", "1"]' data-ease-function="easeInOutSin">Splash, water, and dust resistant.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> <div class="design-content-color large-offset-1 small-offset-0 large-10 small-12" data-analytics-section-engagement="name:design color lineup"> <p class="ps-swatch-secondary typography-ps-intro-semibold ric-large-offset-1 ric-large-5 ric-medium-8 ric-small-9"><strong>Strength meets style.</strong> iPhone 16 comes in five vibrant colors, from black to ultramarine.</p> <div class="overview-design-all-colors-container ps-spacing-large-64 ps-spacing-medium-48 ps-spacing-small-40 large-centered row ric-large-6 ric-small-7 ric-xsmall-8"> <picture id="overview-design-all-colors-1" class="overview-design-all-colors" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_xlarge.jpg" onload="window.__lp?.(event)" alt="Back view of iPhone 16, all five finishes, Black, White, Teal, Pink, and Ultramarine"> </picture> <noscript> <picture class="overview-design-all-colors"> <source srcset="/v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_xsmall.jpg, /v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_small.jpg, /v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_medium.jpg, /v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_large.jpg, /v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_xlarge.jpg, /v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/design/all_colors__flhn5cmb1t26_xlarge.jpg" alt="Back view of iPhone 16, all five finishes, Black, White, Teal, Pink, and Ultramarine" > </picture> </noscript> </div> </div> </div> </section> <section class="section section-action-button no-pad-bottom" data-anim-scroll-group="Action Button" data-component-listttt="ActionButton" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-action-button"]}' data-analytics-section-engagement="name:action button"> <h3 class="visuallyhidden">Action button</h3> <h4 class="visuallyhidden">Action button. Do more. Wait less.</h4> <div class="viewport-content"> <h4 class="description-copy subsection-header ps-eyebrow typography-headline-super large-centered ric-large-8 ric-small-10" aria-hidden="true">Action button.</h4> <h4 class="description-copy ps-headline typography-headline-super large-centered ric-large-8 ric-small-10" aria-hidden="true">Do more. Wait less.</h4> <p class="description-copy ps-swatch-secondary typography-ps-intro-semibold large-centered ric-large-6 ric-small-10">The Action button on iPhone 16 is a <strong>fast track to your favorite feature</strong>. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.</p> <div id="actions-gallery" data-analytics-gallery-id="action button gallery" aria-label="Actions gallery" class="gallery" data-component-list="ActionsGallery"> <div class="tablist-wrapper ric-large-3 ric-small-12"> <div data-analytics-gallery-interaction-type="tabnav" class="tabnav-legacy ric-small-11"> <ul role="tablist" class="tabnav-legacy-items"> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-ring-silent" id="actions-gallery-ring-silent-trigger" data-ac-gallery-trigger="actions-gallery-ring-silent" data-analytics-gallery-item-id="silent mode" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m8.2948 5.7002c.4642-.4724 1.0259-.8435 1.7312-1.0737.2559-1.219 1.1978-2.1265 2.4692-2.1265s2.2129.9075 2.478 2.1265c2.3228.7607 3.2466 2.9058 3.3926 6.0405.1558 1.4482.2285 3.0891.9692 3.8958.7686.8157 1.6646 1.741 1.6646 2.6667 0 .3589-.1995.6267-.5236.7705zm-1.4063 2.8357c-.1405.6467-.2261 1.3582-.2643 2.1311-.1553 1.4482-.2285 3.0891-.9692 3.8958-.7681.8157-1.6553 1.6223-1.6553 2.5481 0 .5317.4023.8892 1.0605.8892h11.2924zm2.4568 10.4641c.3398 1.4316 1.6187 2.5 3.1543 2.5s2.8145-1.0684 3.1543-2.5zm12.0082 1.1729-2.1729-2.1729-1-1-9.7814-9.7815-.7228-.7229-3.3229-3.3228c-.1953-.1953-.5117-.1953-.707 0s-.1953.5117 0 .707l3.5651 3.5652.7878.7878 8.7672 8.7671 1 1 2.8799 2.8799c.0977.0977.2256.1465.3535.1465s.2559-.0488.3535-.1465c.1953-.1953.1953-.5117 0-.707z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Silent mode</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-focus" id="actions-gallery-focus-trigger" data-ac-gallery-trigger="actions-gallery-focus" data-analytics-gallery-item-id="focus" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m9.6068 4a1.2222 1.2222 0 0 0 -.4039.0941 8.7591 8.7591 0 0 0 -5.3029 8.0638 8.5779 8.5779 0 0 0 8.8782 8.8421 8.5591 8.5591 0 0 0 8.0272-5.0453.9929.9929 0 0 0 .0946-.3934.4687.4687 0 0 0 -.4557-.4788.9081.9081 0 0 0 -.3608.0684 8.2589 8.2589 0 0 1 -2.8017.4532c-4.8475 0-7.8556-2.8989-7.8556-7.5679a7.4906 7.4906 0 0 1 .55-3.1126.9814.9814 0 0 0 .12-.4447.4919.4919 0 0 0 -.4894-.4789z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Focus</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-camera" id="actions-gallery-camera-trigger" data-ac-gallery-trigger="actions-gallery-camera" data-analytics-gallery-item-id="camera" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg enable-background="new 0 0 25 25" viewBox="0 0 25 25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m12.5045 9.7423c2.1035 0 3.7514 1.6489 3.7514 3.7538 0 2.1093-1.6479 3.7617-3.7514 3.7617-2.1086 0-3.7604-1.6523-3.7604-3.7617 0-2.105 1.6518-3.7538 3.7604-3.7538m7.9302-3.7423h-2.5475c-.6954 0-.8959-.0175-1.3135-.4872l-.7212-.8085c-.4524-.4871-.8521-.7043-1.7221-.7043h-3.3907c-.87 0-1.2698.2172-1.7131.7043l-.7302.8085c-.4088.4608-.6181.4872-1.3135.4872h-2.4176c-1.6953 0-2.5653.8695-2.5653 2.5475v9.9135c0 1.6695.87 2.539 2.5653 2.539h15.8694c1.6963 0 2.5653-.8695 2.5653-2.5391v-9.9134c0-1.678-.869-2.5475-2.5653-2.5475zm-7.9302 12.25c-2.6362 0-4.7545-2.105-4.7545-4.754 0-2.6405 2.1183-4.746 4.7545-4.746 2.637 0 4.7455 2.1055 4.7455 4.746 0 2.649-2.1174 4.754-4.7455 4.754zm6.0056-6.625c-.6238-.0096-1.1351-.4856-1.1351-1.1202 0-.5974.5113-1.1298 1.1351-1.1298.5952 0 1.1149.5324 1.1149 1.1298 0 .616-.5198 1.1202-1.1149 1.1202z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Camera</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-flashlight" id="actions-gallery-flashlight-trigger" data-ac-gallery-trigger="actions-gallery-flashlight" data-analytics-gallery-item-id="flashlight" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m17 3.6852v.3148h-9v-.3148c0-1.1234.583-1.6852 1.7493-1.6852h5.5015c1.1663 0 1.7493.5618 1.7493 1.6852zm-9 1.3148h9v.7737c0 .413-.0701.7825-.21 1.1084-.1404.3259-.321.6664-.5425 1.021l-.5376.8132c-.1821.2773-.3271.5986-.4348.9631-.1072.3646-.1611.7985-.1611 1.3018v10.2378c0 .5872-.1516 1.0308-.4543 1.3311-.3032.2998-.7346.45-1.2949.45h-1.7295c-.5669 0-1-.1501-1.2998-.45-.2996-.3003-.4495-.7439-.4495-1.3311v-10.2378c0-.5033-.0554-.9371-.1663-1.3018-.1106-.3645-.2539-.6858-.4297-.9631l-.5376-.8132c-.228-.3546-.4104-.6951-.5474-1.021-.1367-.3259-.2051-.6954-.2051-1.1084v-.7737zm3 9.1321c0 .4452.1455.8225.4363 1.1323.291.3096.6516.4644 1.0818.4644.4182 0 .7698-.1548 1.0547-.4644.2849-.3098.4272-.6871.4272-1.1323v-2.7095c0-.4514-.1423-.8304-.4272-1.137-.2849-.3064-.6365-.4597-1.0547-.4597-.4302 0-.7908.1533-1.0818.4597-.2908.3065-.4363.6855-.4363 1.137zm1.5093-1.6321c.2681 0 .5002-.0974.6963-.2925.1963-.1947.2944-.4277.2944-.6981 0-.2891-.0952-.5297-.2849-.7216-.1902-.1919-.4253-.2878-.7058-.2878-.2927 0-.5342.0959-.7244.2878-.1899.1919-.2849.4325-.2849.7216 0 .2704.0981.5034.2944.6981.196.1951.4346.2925.7148.2925z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Flashlight</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-voice-memos" id="actions-gallery-voice-memos-trigger" data-ac-gallery-trigger="actions-gallery-voice-memos" data-analytics-gallery-item-id="voice memo" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m20.5 16.208a.5.5 0 0 1 -.5-.5v-6.4287a.5.5 0 0 1 1 0v6.4287a.5.5 0 0 1 -.5.5zm-2.5 3.5239v-14.4638a.5.5 0 0 0 -1 0v14.4638a.5.5 0 0 0 1 0zm-3-2.2319v-10a.5.5 0 0 0 -1 0v10a.5.5 0 0 0 1 0zm-3 5v-20a.5.5 0 0 0 -1 0v20a.5.5 0 0 0 1 0zm-3-4.2856v-11.4288a.5.5 0 1 0 -1 0v11.4288a.5.5 0 0 0 1 0zm-3-3.3931v-4.6426a.5.5 0 0 0 -1 0v4.6426a.5.5 0 0 0 1 0z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Voice Memo</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-recognize-music" id="actions-gallery-recognize-music-trigger" data-ac-gallery-trigger="actions-gallery-recognize-music" data-analytics-gallery-item-id="music recognition" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25"><path fill="none" d="M0 0H25V25H0z" /><path d="M12.5 3a9.5 9.5 0 1 0 0 19 9.5 9.5 0 0 0 0-19zm-1.48 12.784c-.903 0-1.79-.296-2.47-.895a3.992 3.992 0 0 1-1.428-2.788 3.823 3.823 0 0 1 1.013-2.825c.791-.88 2.219-2.226 2.263-2.3.392-.37.998-.332 1.368.044.385.378.377.977-.015 1.369-.014.007-1.449 1.36-2.181 2.204-.353.377-.548.88-.496 1.397.037.548.289 1.05.727 1.45.597.503 1.758.614 2.475-.037.452-.385.962-.961.977-.961a.94.94 0 0 1 1.36-.045c.392.348.415.962.052 1.36-.015.016-.584.637-1.1 1.073-.695.644-1.606.954-2.546.954zm5.849-.067c-.791.88-2.204 2.234-2.268 2.308a.963.963 0 0 1-1.363-.052c-.392-.377-.377-.976.015-1.36.007-.015 1.45-1.369 2.176-2.182.353-.407.548-.902.5-1.413-.036-.562-.293-1.065-.731-1.464-.597-.488-1.753-.607-2.47.037-.452.377-.962.961-.976.976a.953.953 0 0 1-1.361.037c-.392-.34-.414-.954-.052-1.368.015-.008.584-.629 1.094-1.073.71-.643 1.613-.946 2.547-.946.9 0 1.79.288 2.497.887.828.718 1.339 1.716 1.4 2.789a3.775 3.775 0 0 1-1.008 2.825z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Recognize Music</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-translate" id="actions-gallery-translate-trigger" data-ac-gallery-trigger="actions-gallery-translate" data-analytics-gallery-item-id="translate" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m7.5493 14.9375h2.4507v1h-2.3726l-2.5645 2.0029c-.125.0918-.2661.1367-.4062.1367-.1016 0-.2031-.0244-.2969-.0723-.2212-.1123-.3584-.3359-.3584-.583v-1.4844h-.4351c-1.415 0-2.5664-1.124-2.5664-2.5049v-4.9082c0-1.3916 1.1514-2.5244 2.5664-2.5244h7.8677c1.415 0 2.5659 1.1328 2.5659 2.5244v.4756h-.4336c-.1941 0-.3809.0269-.5664.0564v-.532c0-.8408-.7026-1.5244-1.5659-1.5244h-7.8676c-.8638 0-1.5664.6836-1.5664 1.5244v4.9082c0 .8301.7026 1.5049 1.5664 1.5049h.6963c.4004 0 .7388.3447.7388.7529v1.0303l2.0913-1.6338c.124-.0986.2783-.1494.4565-.1494zm.5872-6.5403 1.8191 4.8608c.0461.1179.0564.2305.0308.3379-.0259.1077-.0798.1948-.1619.2612-.0823.0667-.1877.0999-.3162.0999-.2466 0-.4111-.1382-.4932-.4148l-.478-1.3284h-2.189l-.4778 1.3284c-.0874.2766-.2517.4148-.4932.4148-.1287 0-.2341-.0332-.3162-.0999-.0823-.0664-.1362-.1536-.1619-.2612-.0256-.1074-.0181-.22.0232-.3379l1.8113-4.8608c.1335-.3325.3699-.499.7092-.499.3337 0 .5649.1665.6936.499zm.1155 2.9949-.8208-2.3105.0193-.0547h-.0386l.0193.0547-.813 2.3105zm9.1528 4.1165c.3809-.4229.6562-.8923.8262-1.4082h-1.6831c.1799.5212.4656.9905.8569 1.4082zm6.5952-2.9988v4.9805c0 1.3838-1.1509 2.5098-2.5659 2.5098h-.4341v1.3447c0 .2471-.1372.4707-.3584.583-.0957.0488-.1987.0723-.3008.0723-.1372 0-.2734-.043-.3892-.127l-2.6655-1.873-3.7197-.0137c-1.415 0-2.5664-1.126-2.5664-2.5107v-4.9658c0-1.1929 1.1143-2.5098 2.5664-2.5098h7.8677c1.415 0 2.5659 1.126 2.5659 2.5098zm-7.479-.5098.3354.7075c.0566.1189.1455.1987.2666.24.1206.0413.2378.0386.3511-.0078.1235-.0618.207-.1533.251-.2747.0437-.1211.0398-.241-.0115-.3599l-.1523-.3052-.2336-.4685c-.062-.1238-.1521-.21-.2705-.259s-.2393-.04-.3628.0269c-.1133.0569-.1904.1445-.2314.2632-.0415.1187-.0337.2397.0229.3638l.0352.0737zm1.5554 4.0811c.53-.5725.8928-1.2327 1.0886-1.9807h.5713c.1392 0 .2534-.0427.3438-.1277.0898-.0852.135-.1946.135-.3289 0-.1287-.0452-.2361-.135-.321-.0903-.0852-.2046-.1277-.3438-.1277h-4.6941c-.134 0-.2458.0425-.3359.1277-.0901.085-.135.1924-.135.321 0 .1343.0449.2437.135.3289.0901.085.2019.1277.3359.1277h.5789c.1958.7378.5586 1.3979 1.0889 1.9807-.2576.1702-.5303.3171-.8184.4409-.2886.124-.6023.2246-.9421.3018-.134.0261-.2341.0957-.301.209-.0669.1135-.085.2373-.0542.3713.0361.1343.1133.2297.2317.2864.1184.0569.2549.0647.4094.0232.3909-.0876.7681-.2166 1.1309-.387.363-.1702.709-.3762 1.0386-.6189.3137.2476.6484.4539 1.0037.6189.3552.1653.7153.2915 1.0808.3792.1648.0415.3115.0364.4402-.0154.1287-.0515.2109-.1494.2471-.2939.041-.1394.032-.2632-.0271-.3716-.0591-.1082-.1636-.175-.3125-.2012-.335-.0771-.6475-.1765-.9382-.2979-.2908-.1211-.5649-.2693-.8223-.4448z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Translate</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-magnifier" id="actions-gallery-magnifier-trigger" data-ac-gallery-trigger="actions-gallery-magnifier" data-analytics-gallery-item-id="magnifier" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m20.5579 20.4941c-.1665.1704-.3872.2559-.6079.2559-.2144 0-.4287-.0806-.5942-.2422l-4.705-4.5988c-1.1508.8845-2.5871 1.416-4.1508 1.416-3.7693 0-6.825-3.0557-6.825-6.825s3.0557-6.825 6.825-6.825 6.825 3.0557 6.825 6.825c0 1.5923-.5498 3.0536-1.4638 4.2147l4.683 4.5773c.3354.3281.3418.8662.0137 1.2021zm-10.0579-4.2595c3.1577 0 5.7271-2.5728 5.7271-5.7349s-2.5693-5.7344-5.7271-5.7344-5.7271 2.5728-5.7271 5.7344 2.5693 5.7349 5.7271 5.7349zm2.5-6.2346h-2v-2c0-.2761-.2238-.5-.5-.5s-.5.2239-.5.5v2h-2c-.2761 0-.5.2239-.5.5s.2239.5.5.5h2v2c0 .2761.2239.5.5.5s.5-.2239.5-.5v-2h2c.2762 0 .5-.2239.5-.5s-.2238-.5-.5-.5z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Magnifier</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-controls" id="actions-gallery-controls-trigger" data-ac-gallery-trigger="actions-gallery-controls" data-analytics-gallery-item-id="controls" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25"><path fill="none" d="M0 0H25V25H0z" /><path d="M7.8594,12h9c2.2092,0,4-1.7909,4-4s-1.7908-4-4-4H7.8594c-2.209,0-4,1.7909-4,4s1.791,4,4,4ZM7.8594,5h9c1.6543,0,3,1.3458,3,3s-1.3457,3-3,3H7.8594c-1.6543,0-3-1.3458-3-3s1.3457-3,3-3ZM16.8594,13H7.8594c-2.209,0-4,1.7908-4,4s1.791,4,4,4h9c2.2092,0,4-1.7909,4-4s-1.7908-4-4-4ZM17.0063,19.5c-1.3882,0-2.5063-1.1182-2.5063-2.5063,0-1.3794,1.1182-2.4937,2.5063-2.4937,1.3794,0,2.4937,1.1143,2.4937,2.4937,0,1.3882-1.1143,2.5063-2.4937,2.5063ZM5.5,8.0063c0-1.3882,1.1143-2.5063,2.4937-2.5063,1.3882,0,2.5063,1.1182,2.5063,2.5063,0,1.3794-1.1182,2.4937-2.5063,2.4937-1.3794,0-2.4937-1.1143-2.4937-2.4937Z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Controls</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-shortcuts" id="actions-gallery-shortcuts-trigger" data-ac-gallery-trigger="actions-gallery-shortcuts" data-analytics-gallery-item-id="shortcut" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m21.2235 15.8662c0 .835-.3755 1.5938-1.0298 2.085l-5.0521 3.7891c-.7896.5918-1.7158.8887-2.6411.8887-.9263 0-1.8516-.2959-2.6421-.8887l-5.0522-3.7891c-.6543-.4912-1.0293-1.251-1.0293-2.085 0-.833.375-1.5928 1.0293-2.084l.8345-.626.4216.3091.4216.3091 2.8232 2.0684c.9551.7002 2.0737 1.0498 3.1929 1.0498s2.2378-.3496 3.1929-1.0498l2.8232-2.0684.4219-.3091.4214-.3086.8344.6255c.6543.4912 1.0298 1.25 1.0298 2.084zm-16.3417-4.5058 1.5952 1.1689.4214.3088.4219.3091 2.5781 1.8889c.7783.5703 1.6899.8555 2.6016.8555s1.8237-.2852 2.6016-.8555l2.5781-1.8887.4219-.3093.4216-.3088 1.5958-1.1689c.668-.4902 1.0513-1.2559 1.0513-2.1016-.0005-.8447-.3838-1.6104-1.0518-2.0996l-5.017-3.6768c-1.5566-1.1406-3.647-1.1406-5.2026 0l-5.0171 3.6768c-.6685.4893-1.0518 1.2549-1.0522 2.0996 0 .8457.3833 1.6113 1.0522 2.1016z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Shortcut</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-accessibility" id="actions-gallery-accessibility-trigger" data-ac-gallery-trigger="actions-gallery-accessibility" data-analytics-gallery-item-id="accessibility" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m12.5 3c-5.2467 0-9.5 4.2533-9.5 9.5s4.2533 9.5 9.5 9.5 9.5-4.2533 9.5-9.5-4.2533-9.5-9.5-9.5zm0 3.4545c.6559 0 1.1875.5317 1.1875 1.1875s-.5316 1.1875-1.1875 1.1875-1.1875-.5317-1.1875-1.1875.5317-1.1875 1.1875-1.1875zm4.3665 3.6357c-.2967.0903-2.3928.3224-2.6573.3802-.2579.0645-.3998.2648-.4063.5873 0 .4644 0 1.9865.1096 2.6891.1097.6906.9159 3.9988.9481 4.1346.0967.3612-.1225.6639-.4773.6639-.2515 0-.4385-.129-.5159-.4704-.1677-.6777-.7546-2.9669-.9159-3.5215-.1226-.387-.2386-.5418-.4515-.5418s-.3354.1548-.4515.5418c-.1677.5547-.7482 2.8439-.9158 3.5215-.0839.3414-.2709.4704-.516.4704-.3547 0-.5804-.3027-.4773-.6639.0323-.1358.8385-3.4441.9481-4.1346.1097-.7026.1097-2.2247.1097-2.6891-.0065-.3225-.1548-.5228-.4128-.5873-.2579-.0577-2.3541-.2899-2.6508-.3802-.2386-.0645-.387-.2648-.387-.5099 0-.3415.2386-.535.4773-.535.0839 0 .1613.0129.2451.0259.8707.1608 2.7283.3672 4.0311.3672s3.1603-.2064 4.0311-.3672c.0839-.0129.1613-.0259.2451-.0259.2321 0 .4772.1935.4772.535 0 .2451-.1548.4454-.387.5099z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Accessibility</span> </a> </li> </ul> <div class="tabnav-legacy-paddles"> <button class="tabnav-legacy-paddle tabnav-legacy-paddle-left" aria-hidden="true" disabled></button> <button class="tabnav-legacy-paddle tabnav-legacy-paddle-right" aria-hidden="true" disabled></button> </div> </div> </div> <div class="hardware-container"> <div class="item-container"> <div id="actions-gallery-ring-silent" data-analytics-gallery-item-id="silent mode" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-ring-silent-1" class="overview-action-button-screen-ring-silent" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_large.jpg" onload="window.__lp?.(event)" alt="The Action button activates Silent mode"> </picture> <noscript> <picture class="overview-action-button-screen-ring-silent"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_large.jpg" alt="The Action button activates Silent mode" > </picture> </noscript> </div> <div id="actions-gallery-focus" data-analytics-gallery-item-id="focus" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-focus-1" class="overview-action-button-screen-focus" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_focus__cyq76xy7tx26_large.jpg" onload="window.__lp?.(event)" alt="The Action button turns on the Focus feature"> </picture> <noscript> <picture class="overview-action-button-screen-focus"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_focus__cyq76xy7tx26_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_focus__cyq76xy7tx26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_focus__cyq76xy7tx26_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_focus__cyq76xy7tx26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_focus__cyq76xy7tx26_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_focus__cyq76xy7tx26_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_focus__cyq76xy7tx26_large.jpg" alt="The Action button turns on the Focus feature" > </picture> </noscript> </div> <div id="actions-gallery-camera" data-analytics-gallery-item-id="camera" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-camera-1" class="overview-action-button-screen-camera" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_camera__vjlc18dtfmqm_large.jpg" onload="window.__lp?.(event)" alt="The Action button opens the Camera app"> </picture> <noscript> <picture class="overview-action-button-screen-camera"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_camera__vjlc18dtfmqm_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_camera__vjlc18dtfmqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_camera__vjlc18dtfmqm_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_camera__vjlc18dtfmqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_camera__vjlc18dtfmqm_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_camera__vjlc18dtfmqm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_camera__vjlc18dtfmqm_large.jpg" alt="The Action button opens the Camera app" > </picture> </noscript> </div> <div id="actions-gallery-flashlight" data-analytics-gallery-item-id="flashlight" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-flashlight-1" class="overview-action-button-screen-flashlight" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_flashlight__41k4qtba02ai_large.jpg" onload="window.__lp?.(event)" alt="The Action button turns on the flashlight"> </picture> <noscript> <picture class="overview-action-button-screen-flashlight"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_flashlight__41k4qtba02ai_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_flashlight__41k4qtba02ai_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_flashlight__41k4qtba02ai_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_flashlight__41k4qtba02ai_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_flashlight__41k4qtba02ai_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_flashlight__41k4qtba02ai_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_flashlight__41k4qtba02ai_large.jpg" alt="The Action button turns on the flashlight" > </picture> </noscript> </div> <div id="actions-gallery-voice-memos" data-analytics-gallery-item-id="voice memo" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-voice-memos-1" class="overview-action-button-screen-voice-memos" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_large.jpg" onload="window.__lp?.(event)" alt="The Action button opens the Voice Memos app"> </picture> <noscript> <picture class="overview-action-button-screen-voice-memos"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_large.jpg" alt="The Action button opens the Voice Memos app" > </picture> </noscript> </div> <div id="actions-gallery-recognize-music" data-analytics-gallery-item-id="music recognition" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-recognize-music-1" class="overview-action-button-screen-recognize-music" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_large.jpg" onload="window.__lp?.(event)" alt="The Action button activates the Music Recognition feature"> </picture> <noscript> <picture class="overview-action-button-screen-recognize-music"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_large.jpg" alt="The Action button activates the Music Recognition feature" > </picture> </noscript> </div> <div id="actions-gallery-translate" data-analytics-gallery-item-id="translate" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-translate-1" class="overview-action-button-screen-translate" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_translate__ffm53tmwe0ae_large.jpg" onload="window.__lp?.(event)" alt="The Action button opens the Translate app"> </picture> <noscript> <picture class="overview-action-button-screen-translate"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_translate__ffm53tmwe0ae_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_translate__ffm53tmwe0ae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_translate__ffm53tmwe0ae_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_translate__ffm53tmwe0ae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_translate__ffm53tmwe0ae_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_translate__ffm53tmwe0ae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_translate__ffm53tmwe0ae_large.jpg" alt="The Action button opens the Translate app" > </picture> </noscript> </div> <div id="actions-gallery-magnifier" data-analytics-gallery-item-id="magnifier" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-magnifier-1" class="overview-action-button-screen-magnifier" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_large.jpg" onload="window.__lp?.(event)" alt="The Action button opens the Magnifier app"> </picture> <noscript> <picture class="overview-action-button-screen-magnifier"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_large.jpg" alt="The Action button opens the Magnifier app" > </picture> </noscript> </div> <div id="actions-gallery-controls" data-analytics-gallery-item-id="controls" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-controls-1" class="overview-action-button-screen-controls" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_controls__ecmxnwajhsom_large.jpg" onload="window.__lp?.(event)" alt="The Action button opens the Controls gallery"> </picture> <noscript> <picture class="overview-action-button-screen-controls"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_controls__ecmxnwajhsom_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_controls__ecmxnwajhsom_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_controls__ecmxnwajhsom_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_controls__ecmxnwajhsom_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_controls__ecmxnwajhsom_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_controls__ecmxnwajhsom_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_controls__ecmxnwajhsom_large.jpg" alt="The Action button opens the Controls gallery" > </picture> </noscript> </div> <div id="actions-gallery-shortcuts" data-analytics-gallery-item-id="shortcut" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-shortcuts-1" class="overview-action-button-screen-shortcuts" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_large.jpg" onload="window.__lp?.(event)" alt="The Action button opens the Calendar app"> </picture> <noscript> <picture class="overview-action-button-screen-shortcuts"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_large.jpg" alt="The Action button opens the Calendar app" > </picture> </noscript> </div> <div id="actions-gallery-accessibility" data-analytics-gallery-item-id="accessibility" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-accessibility-1" class="overview-action-button-screen-accessibility" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_accessibility__g8zbvju0waaa_large.jpg" onload="window.__lp?.(event)" alt="The Action button can be used for Accessibility"> </picture> <noscript> <picture class="overview-action-button-screen-accessibility"> <source srcset="/v/iphone-16/d/images/overview/action-button/screen_accessibility__g8zbvju0waaa_small.jpg, /v/iphone-16/d/images/overview/action-button/screen_accessibility__g8zbvju0waaa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_accessibility__g8zbvju0waaa_medium.jpg, /v/iphone-16/d/images/overview/action-button/screen_accessibility__g8zbvju0waaa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/screen_accessibility__g8zbvju0waaa_large.jpg, /v/iphone-16/d/images/overview/action-button/screen_accessibility__g8zbvju0waaa_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/screen_accessibility__g8zbvju0waaa_large.jpg" alt="The Action button can be used for Accessibility" > </picture> </noscript> </div> </div> <div class="hardware-wrapper"> <picture id="overview-action-button-hw-1" class="overview-action-button-hw picture-hw" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/hw__bpmis1v46k2u_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-action-button-hw picture-hw"> <source srcset="/v/iphone-16/d/images/overview/action-button/hw__bpmis1v46k2u_small.png, /v/iphone-16/d/images/overview/action-button/hw__bpmis1v46k2u_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/hw__bpmis1v46k2u_medium.png, /v/iphone-16/d/images/overview/action-button/hw__bpmis1v46k2u_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/action-button/hw__bpmis1v46k2u_large.png, /v/iphone-16/d/images/overview/action-button/hw__bpmis1v46k2u_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/action-button/hw__bpmis1v46k2u_large.png" alt > </picture> </noscript> <div class="pin-wrapper"> <div class="pin pin-horizontal pin-horizontal-right"></div> </div> </div> </div> </div> </div> </section> <section class="section section-ios-18 no-pad-bottom" data-anim-scroll-group="Ios 18" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-ios-18"]}'> <h3 class="visuallyhidden">iOS 18</h3> <h4 class="visuallyhidden">iOS 18. Customize. Stylize.<br />Mesmerize.</h4> <div class="section-head" data-analytics-section-engagement="name:ios 18 intro" aria-hidden="true"> <div class="viewport-content" aria-hidden="true"> <div class="subsection-copy subsection-copy-intro"> <h4 class="eyebrow ps-eyebrow typography-ps-headline-super">iOS 18.</h4> <h4 class="headline ps-headline typography-ps-headline-super">Customize. Stylize.<br />Mesmerize.</h4> </div> </div> <div class="header-image"> <picture id="overview-product-stories-ios-18-hero-ios-1" class="overview-product-stories-ios-18-hero-ios header-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_large.png" onload="window.__lp?.(event)" alt="iOS 18 on iPhone 16 in Teal"> </picture> <noscript> <picture class="overview-product-stories-ios-18-hero-ios header-image"> <source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_xsmall.png, /v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_small.png, /v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_medium.png, /v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_large.png, /v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_large.png" alt="iOS 18 on iPhone 16 in Teal" > </picture> </noscript> </div> </div> <div id="ios 18 gallery" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="ios 18 gallery" data-analytics-section-engagement="name:ios 18 gallery" data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="home-screen" data-analytics-gallery-item-id="home screen"> <div class="gallery-item-content gallery-item-home-screen"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-homescreen-1" class="overview-product-stories-ios-18-homescreen slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xlarge.jpg" onload="window.__lp?.(event)" alt="An iPhone 16 personalized with Calendar and Notes pop-ups on the top of the Home Screen"> </picture> <noscript> <picture class="overview-product-stories-ios-18-homescreen slide-media"> <source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xsmall.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_medium.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_large.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xlarge.jpg" alt="An iPhone 16 personalized with Calendar and Notes pop-ups on the top of the Home Screen" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Personalize your Home Screen.</strong> Tint your icons with any color. Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information — it’s your call.</p> </div> </li> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="control-center" data-analytics-gallery-item-id="control center"> <div class="gallery-item-content gallery-item-control-center"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-control-center-1" class="overview-product-stories-ios-18-control-center slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_xlarge.jpg" onload="window.__lp?.(event)" alt="A personalized Lock Screen on iPhone 16 in Pink"> </picture> <noscript> <picture class="overview-product-stories-ios-18-control-center slide-media"> <source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_xsmall.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_medium.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_large.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/control_center__i0mice325riq_xlarge.jpg" alt="A personalized Lock Screen on iPhone 16 in Pink" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Choose your controls.</strong> Swap out your Lock Screen controls for ones you love to use more often. Or you can assign a control to the Action button.</p> </div> </li> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="photos-app" data-analytics-gallery-item-id="photos app"> <div class="gallery-item-content gallery-item-photos-app"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-photos-app-1" class="overview-product-stories-ios-18-photos-app slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xlarge.jpg" onload="window.__lp?.(event)" alt="A portrait demonstrates the Favorites collection in the Photos app"> </picture> <noscript> <picture class="overview-product-stories-ios-18-photos-app slide-media"> <source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xsmall.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_medium.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_large.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xlarge.jpg" alt="A portrait demonstrates the Favorites collection in the Photos app" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong> Find your favorite shots faster.</strong> ln the redesigned Photos app, your Collections are automatically organized by topic, like People & Pets.</p> </div> </li> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="expressive-text" data-analytics-gallery-item-id="expressive text"> <div class="gallery-item-content gallery-item-expressive-text"> <div class="media-wrapper" tabindex="-1"> <picture id="overview-product-stories-ios-18-text-effects-1" class="overview-product-stories-ios-18-text-effects slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xlarge.jpg" onload="window.__lp?.(event)" alt="A demonstration of effects on words and emojis in iMessage"> </picture> <noscript> <picture class="overview-product-stories-ios-18-text-effects slide-media"> <source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xsmall.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_medium.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_large.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xlarge.jpg, /v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xlarge.jpg" alt="A demonstration of effects on words and emojis in iMessage" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Get expressive with text.</strong> Add playful, animated effects to any word, phrase, or emoji in iMessage — many of which are automatically suggested as you type.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, iOS:nbsp:18 control gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, iOS:nbsp:18 control gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> <p class="section-end-cta typography-tout" data-analytics-activitymap-region-id="ios18 learn more link"><a href="/ios/ios-18/" data-analytics-title="learn more about ios 18" class="icon-wrapper"><span class="icon-copy">Learn more about iOS 18</span><span class="icon icon-after more"></span></a></p> </section> <section class="section section-safety background-alt" data-anim-scroll-group="Safety" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-safety"]}' data-analytics-section-engagement="name:emergency sos"> <h3 class="visuallyhidden">Safety</h3> <h4 class="visuallyhidden">No signal? <br />There’s a satellite for that.</h4> <div class="viewport-content"> <h4 class="ps-headline typography-ps-headline-super centered-text large-11 large-centered medium-11 medium-offset-1 small-11 small-offset-1" aria-hidden="true">No signal? <br />There’s a satellite for that.</h4> <p class="ps-swatch-secondary typography-ps-intro-semibold centered-text copy-paragraph-max xlarge-centered ps-spacing-large-40 large-7 large-centered medium-8 medium-offset-1 small-10 small-centered ps-spacing-small-32 ps-spacing-xsmall-24 hide-on-alt">When you don’t have cell service or Wi‑Fi, iPhone 16 can <strong>connect to a satellite</strong>, so you can stay in touch or get the assistance you need.</p> <div class="row responsive-top-margin wrap-control align-items-center"> <div class="column text-column large-3 large-offset-2 medium-5 medium-offset-1 medium-padding-left small-10 small-offset-1 hide-on-alt"> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-0"><strong>Messages via satellite</strong> lets you send and receive messages and Tapbacks when you’re off the grid, right from the Messages app. Your iPhone will help you connect to a satellite, so you can text over iMessage or SMS.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 8" data-modal-close>8</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40"><strong>Roadside Assistance via satellite</strong> can get you help for things like a flat tire or a dead car battery. iPhone will connect you with a roadside assistance provider, who can dispatch help to your exact location — even if you’re off the grid.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 9" data-modal-close>9</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40"><a href="https://support.apple.com/guide/iphone/request-roadside-assistance-via-satellite-iph29bea54b5/ios" data-analytics-title="see how roadside assistance works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Roadside Assistance works</span><span class="icon icon-after more"></span></a></p> <p class="typography-eyebrow-elevated ps-spacing-large-40">Roadside Assistance via satellite is included for free for two years with iPhone 16<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 8" data-modal-close>8</a></sup></p> </div> <div class="column text-column large-3 large-offset-2 medium-5 medium-offset-1 medium-padding-left small-10 small-offset-1 show-on-alt"> <p class="ps-swatch-secondary typography-ps-intro-semibold">iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to <strong>text emergency services over satellite</strong>.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 10" data-modal-close>10</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><a href="https://support.apple.com/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how emergency sos via satellite works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Emergency SOS via satellite works</span><span class="icon icon-after more"></span></a></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><strong>Crash Detection</strong> uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 11" data-modal-close>11</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><a href="https://support.apple.com/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how crash detection works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Crash Detection works</span><span class="icon icon-after more"></span></a></p> </div> <div class="column image-positioning xlarge-8 large-10 medium-11 medium-padding-right ps-spacing-medium-0 small-12 small-offset-0 ps-spacing-small-16 center-image-small"> <picture id="overview-product-stories-safety-esos-hero-1" class="overview-product-stories-safety-esos-hero safety-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of messaging via Satellite on iPhone 16 in Black"> </picture> <noscript> <picture class="overview-product-stories-safety-esos-hero safety-image"> <source srcset="/v/iphone-16/d/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_small.jpg, /v/iphone-16/d/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_medium.jpg, /v/iphone-16/d/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_large.jpg, /v/iphone-16/d/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_large.jpg" alt="Demonstration of messaging via Satellite on iPhone 16 in Black" > </picture> </noscript> </div> </div> <div class="row ps-negative-spacing hide-on-alt"> <div class="column over-image large-3 large-offset-2 medium-5 medium-padding-left medium-offset-1 small-10 small-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold">iPhone also has vital safety features that can help save lives. If you try calling 911 for urgent help but don’t have cell service or Wi‑Fi, you can use iPhone to <strong>text emergency services over satellite</strong>.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 10" data-modal-close>10</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><a href="https://support.apple.com/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how emergency sos via satellite works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Emergency SOS via satellite works</span><span class="icon icon-after more"></span></a></p> </div> <div class="column over-image large-4 large-offset-1 medium-5 medium-padding-right medium-offset-0 ps-spacing-small-80 small-10 small-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold"><strong>Crash Detection</strong> uses hardware sensors and advanced motion algorithms to detect a severe car crash, then call 911 and notify your emergency contacts when you can’t — even when you don’t have service.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 11" data-modal-close>11</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32 show-cta-on-alt"><a href="https://support.apple.com/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how crash detection works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Crash Detection works</span><span class="icon icon-after more"></span></a></p> </div> <div class="column large-8 large-offset-2 medium-10 medium-offset-1 row-border-bottom"></div> </div> <div class="row hide-on-alt"> <div class="column large-6 large-offset-2 medium-6 medium-offset-1 small-10 small-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-medium-32">When you’re within range and make a 911 emergency call, iPhone 16 gives you the option to start sharing a live feed with 911 responders for <strong>quick and effective assistance</strong>.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 8" data-modal-close>8</a></sup></p> </div> </div> </div> </section> <section class="section section-values no-pad-bottom" data-anim-scroll-group="Values" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-values"]}' data-analytics-section-engagement="name:values"> <div class="viewport-content values-content"> <div class="row large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> <h3 class="values-headline copy-block-headline typography-ps-headline-super"> Designed to make a difference. </h3> </div> <div class="values-list"> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Environment </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-earth-1" class="overview-product-stories-values-earth values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/earth__gmq1i633oyaa_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-earth values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/earth__gmq1i633oyaa_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/earth__gmq1i633oyaa_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/earth__gmq1i633oyaa_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> All Apple data centers — including those that power Apple Intelligence — run on <strong>100% renewable electricity.</strong> </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-recycle-1" class="overview-product-stories-values-recycle values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/recycle__gncc7tju8xqy_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-recycle values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/recycle__gncc7tju8xqy_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/recycle__gncc7tju8xqy_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/recycle__gncc7tju8xqy_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>iPhone 16 uses more recycled metals than ever:</strong><br /> over 95% recycled lithium in the battery.<sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 12" data-modal-close>12</a></sup><br /> 100% recycled gold in the plating of the USB-C connector and camera wires.<br /> 100% recycled copper foil in the MagSafe inductive charger. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-fiber-1" class="overview-product-stories-values-fiber values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/fiber__chqijrl54xea_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-fiber values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/fiber__chqijrl54xea_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/fiber__chqijrl54xea_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/fiber__chqijrl54xea_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> The packaging for iPhone 16 is <strong>100% fiber based</strong> for the first time.<sup class="footnote footnote-number"><a href="#footnote-14" aria-label="Footnote 13" data-modal-close>13</a></sup> And it’s thinner, which reduces the carbon impact for shipping.<sup class="footnote footnote-number"><a href="#footnote-15" aria-label="Footnote 14" data-modal-close>14</a></sup> </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/environment/" data-analytics-title="learn about apple and the environment" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and the environment</span><span class="icon icon-after more"></span></a> </div> </div> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 "> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Privacy </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-intelligence-1" class="overview-product-stories-values-apple-intelligence values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/apple_intelligence__e5ap8owr0466_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-intelligence values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/apple_intelligence__e5ap8owr0466_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/apple_intelligence__e5ap8owr0466_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/apple_intelligence__e5ap8owr0466_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Apple Intelligence protects your privacy at every step</strong>. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple. </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-passwords-1" class="overview-product-stories-values-apple-passwords values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/apple_passwords__ggzm4p20ne6a_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-passwords values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/apple_passwords__ggzm4p20ne6a_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/apple_passwords__ggzm4p20ne6a_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/apple_passwords__ggzm4p20ne6a_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>The new Passwords app</strong> makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes, and more. It stores them securely and syncs across your devices with end-to-end encryption. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-person-crop-circle-1" class="overview-product-stories-values-person-crop-circle values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/person_crop_circle__se6he8a5iwiu_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-person-crop-circle values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/person_crop_circle__se6he8a5iwiu_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/person_crop_circle__se6he8a5iwiu_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/person_crop_circle__se6he8a5iwiu_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> You can also <strong>control which contacts to share with an app,</strong> rather than giving it access to all your contacts. And you can choose to share more contacts over time. </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/privacy/" data-analytics-title="learn about apple and privacy" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and privacy</span><span class="icon icon-after more"></span></a> </div> </div> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 "> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Accessibility </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-eye-1" class="overview-product-stories-values-eye values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/eye__fv7wyvyyvpyu_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-eye values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/eye__fv7wyvyyvpyu_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/eye__fv7wyvyyvpyu_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/eye__fv7wyvyyvpyu_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Eye Tracking</strong> makes it possible to navigate your iPhone and use your favorite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera. </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-haptics-and-music-note-1" class="overview-product-stories-values-apple-haptics-and-music-note values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/apple_haptics_and_music_note__e7y375vno6qi_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-haptics-and-music-note values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/apple_haptics_and_music_note__e7y375vno6qi_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/apple_haptics_and_music_note__e7y375vno6qi_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/apple_haptics_and_music_note__e7y375vno6qi_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Music Haptics</strong> matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalog in a whole new way. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-app-2-stack-3d-1" class="overview-product-stories-values-app-2-stack-3d values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/app_2_stack_3d__c50tl44mlygm_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-app-2-stack-3d values-item-icon"> <source srcset="/v/iphone-16/d/images/overview/product-stories/values/app_2_stack_3d__c50tl44mlygm_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/product-stories/values/app_2_stack_3d__c50tl44mlygm_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/product-stories/values/app_2_stack_3d__c50tl44mlygm_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Vocal Shortcuts</strong> helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more. </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/accessibility/" data-analytics-title="learn about apple and accessibility" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and accessibility</span><span class="icon icon-after more"></span></a> </div> </div> </div> </div> </section> </section> <section class="section section-switch no-pad-bottom no-pad-top android-show background-alt" data-anim-scroll-group="Switch" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-switch"]}'> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Switch to iPhone.</h2> </header> </div> <div class="gallery-container ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <div id="scroll-gallery-switch" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="switch to iphone gallery" data-analytics-section-engagement="name:switch to iphone gallery" data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed" role="list"> <li class="card tile tile-rounded grid-item switch-card feature-card gallery-item" data-ac-gallery-item role="listitem" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-analytics-gallery-item-id="getting started"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Getting Started</p> <p class="typography-card-headline feature-card-headline">Switching from Android to iPhone is simple.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-switch-getting-started-1" class="overview-switch-getting-started feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-switch-getting-started feature-card-image"> <source srcset="/v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_small.jpg, /v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_medium.jpg, /v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_large.jpg, /v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_xlarge.jpg, /v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch/getting_started__eh08lfvj482u_xlarge.jpg" alt > </picture> </noscript> </figure> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur feature-card-modal" aria-hidden="true" data-modal-container data-modal-close id="modal-getting-started"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="getting started modal" data-modal-scroll-group-name="modal-getting-started"> <div id="modal-content-getting-started" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Getting Started</h3> <h4 class="typography-modal-headline modal-headline">Switching from Android <br />to iPhone is simple.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Transfer your data in a few easy steps.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.</p> <p class="feature-card-modal-cta"> <a href="https://support.apple.com/HT201196" data-analytics-title="learn more about the move to ios app" data-analytics-exit-link aria-label="Learn more about the Move to iOS app" class="icon-wrapper"><span class="icon-copy">Learn more about the <br class="small xs" />Move to iOS app</span><span class="icon icon-after more"></span></a> </p> </div> <div class="image-container "> <picture id="overview-switch-modals-getting-started-modal-transfer-1" class="overview-switch-modals-getting-started-modal-transfer responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_transfer__r3slaljlfdui_large.jpg" onload="window.__lp?.(event)" alt="Android screen and iPhone 16 screen displayed showing data transfer"> </picture> <noscript> <picture class="overview-switch-modals-getting-started-modal-transfer responsive-image"> <source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_transfer__r3slaljlfdui_small.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_transfer__r3slaljlfdui_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_transfer__r3slaljlfdui_medium.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_transfer__r3slaljlfdui_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_transfer__r3slaljlfdui_large.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_transfer__r3slaljlfdui_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_transfer__r3slaljlfdui_large.jpg" alt="Android screen and iPhone 16 screen displayed showing data transfer" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Continue your conversations with friends.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Messages lets you reply with a quick emoji, create Memoji, and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage. And you can keep your conversations going on apps such as WhatsApp and WeChat.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-switch-modals-getting-started-modal-conversations-1" class="overview-switch-modals-getting-started-modal-conversations responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_conversations__cdvn8joz81iq_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 screen displaying a text message"> </picture> <noscript> <picture class="overview-switch-modals-getting-started-modal-conversations responsive-image"> <source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_conversations__cdvn8joz81iq_small.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_conversations__cdvn8joz81iq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_conversations__cdvn8joz81iq_medium.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_conversations__cdvn8joz81iq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_conversations__cdvn8joz81iq_large.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_conversations__cdvn8joz81iq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_conversations__cdvn8joz81iq_large.jpg" alt="iPhone 16 screen displaying a text message" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Everything just works.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-switch-modals-getting-started-modal-works-1" class="overview-switch-modals-getting-started-modal-works responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_works__cqtb9v1qxrrm_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 is displayed along set a pair of Airpods"> </picture> <noscript> <picture class="overview-switch-modals-getting-started-modal-works responsive-image"> <source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_works__cqtb9v1qxrrm_small.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_works__cqtb9v1qxrrm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_works__cqtb9v1qxrrm_medium.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_works__cqtb9v1qxrrm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_works__cqtb9v1qxrrm_large.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_works__cqtb9v1qxrrm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_works__cqtb9v1qxrrm_large.jpg" alt="iPhone 16 is displayed along set a pair of Airpods" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Help is just a call or chat away.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.</p> </div> <div class="image-container "> <picture id="overview-switch-modals-getting-started-modal-help-1" class="overview-switch-modals-getting-started-modal-help responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_help__euz8tkytrqye_large.jpg" onload="window.__lp?.(event)" alt="An Apple employee is pictured"> </picture> <noscript> <picture class="overview-switch-modals-getting-started-modal-help responsive-image"> <source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_help__euz8tkytrqye_small.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_help__euz8tkytrqye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_help__euz8tkytrqye_medium.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_help__euz8tkytrqye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_help__euz8tkytrqye_large.jpg, /v/iphone-16/d/images/overview/switch_modals/getting-started/modal_help__euz8tkytrqye_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/getting-started/modal_help__euz8tkytrqye_large.jpg" alt="An Apple employee is pictured" > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> </div> </div> <button data-modal-open="modal-getting-started" data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - getting started" data-analytics-click="prop3:open modal - getting started" aria-label=""> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded grid-item switch-card feature-card gallery-item" data-ac-gallery-item role="listitem" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-analytics-gallery-item-id="designed to last"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Designed to Last</p> <p class="typography-card-headline feature-card-headline">iPhone holds its value longer than other smartphones.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-switch-last-1" class="overview-switch-last feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-switch-last feature-card-image"> <source srcset="/v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_small.jpg, /v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_medium.jpg, /v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_large.jpg, /v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_xlarge.jpg, /v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch/last__c6cn66tyzugm_xlarge.jpg" alt > </picture> </noscript> </figure> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur feature-card-modal" aria-hidden="true" data-modal-container data-modal-close id="modal-designed-to-last"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="designed to last modal" data-modal-scroll-group-name="modal-designed-to-last"> <div id="modal-content-designed-to-last" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Designed to Last</h3> <h4 class="typography-modal-headline modal-headline">iPhone holds its value longer<br class="large" /> than other smartphones.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Last phone standing.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 7" data-modal-close>7</a></sup> Our newest models feature the latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.</p> </div> <div class="image-container "> <picture id="overview-switch-modals-designed-to-last-modal-last-1" class="overview-switch-modals-designed-to-last-modal-last responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_last__gddkg0zmxgae_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16"> </picture> <noscript> <picture class="overview-switch-modals-designed-to-last-modal-last responsive-image"> <source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_last__gddkg0zmxgae_small.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_last__gddkg0zmxgae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_last__gddkg0zmxgae_medium.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_last__gddkg0zmxgae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_last__gddkg0zmxgae_large.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_last__gddkg0zmxgae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_last__gddkg0zmxgae_large.jpg" alt="iPhone 16" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">New now. And later.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.</p> </div> <div class="image-container "> <picture id="overview-switch-modals-designed-to-last-modal-new-1" class="overview-switch-modals-designed-to-last-modal-new responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_new__cn9x99w49b6u_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 screens displaying multiple iOS18 features"> </picture> <noscript> <picture class="overview-switch-modals-designed-to-last-modal-new responsive-image"> <source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_new__cn9x99w49b6u_small.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_new__cn9x99w49b6u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_new__cn9x99w49b6u_medium.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_new__cn9x99w49b6u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_new__cn9x99w49b6u_large.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_new__cn9x99w49b6u_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_new__cn9x99w49b6u_large.jpg" alt="iPhone 16 screens displaying multiple iOS18 features" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="switch-card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Extremely advanced chips.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.</p> </div> <div class="image-container "> <picture id="overview-switch-modals-designed-to-last-modal-battery-1" class="overview-switch-modals-designed-to-last-modal-battery responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_battery__f78j9p8veuem_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16 screen displaying a game"> </picture> <noscript> <picture class="overview-switch-modals-designed-to-last-modal-battery responsive-image"> <source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_battery__f78j9p8veuem_small.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_battery__f78j9p8veuem_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_battery__f78j9p8veuem_medium.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_battery__f78j9p8veuem_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_battery__f78j9p8veuem_large.jpg, /v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_battery__f78j9p8veuem_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/switch_modals/designed-to-last/modal_battery__f78j9p8veuem_large.jpg" alt="iPhone 16 screen displaying a game" > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> </div> </div> <button data-modal-open="modal-designed-to-last" data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - designed to last" data-analytics-click="prop3:open modal - designed to last" aria-label=""> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, switch to iphone gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, switch to iphone gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </div> </section> <section class="section section-augment background-alt no-pad-bottom" data-anim-scroll-group="Augment Background Alt" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-augment"]}' data-analytics-section-engagement="name:significant others" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Significant others.</h2> </header> <div class="card tile tile-rounded image-accordion-wrapper content-container" data-staggered-item> <ul class="accordion" data-component-list="ImageAccordion" data-accordion role="list"> <li class="accordion-item column expanded " data-accordion-item="accordion-item-mac"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text"> iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.</p> </div> <div class="image-container"> <picture id="overview-augment-mac-1" class="overview-augment-mac template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Mac."> </picture> <noscript> <picture class="overview-augment-mac template-image"> <source srcset="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_xsmall.jpg, /v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_small.jpg, /v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_medium.jpg, /v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_large.jpg, /v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Mac." > </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-watch"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text"> iPhone and Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-16" aria-label="Footnote 15" data-modal-close>15</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container"> <picture id="overview-augment-watch-1" class="overview-augment-watch template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Apple Watch."> </picture> <noscript> <picture class="overview-augment-watch template-image"> <source srcset="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_xsmall.jpg, /v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_small.jpg, /v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_medium.jpg, /v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_large.jpg, /v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Apple Watch." > </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-airpods"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text"> iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container"> <picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and AirPods"> </picture> <noscript> <picture class="overview-augment-airpods template-image"> <source srcset="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_xsmall.jpg, /v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_small.jpg, /v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_medium.jpg, /v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_large.jpg, /v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_large.jpg" alt="Demonstration of the Continuity feature with iPhone and AirPods" > </picture> </noscript> </div> </div> </div> </li> </ul> <div class="image-container-large" aria-hidden="true"> <picture id="overview-augment-mac-2" class="overview-augment-mac template-image-large accordion-item-mac-image " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Mac."> </picture> <noscript> <picture class="overview-augment-mac template-image-large accordion-item-mac-image "> <source srcset="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_xsmall.jpg, /v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_small.jpg, /v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_medium.jpg, /v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_large.jpg, /v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/mac__dv77aki6jes2_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Mac." > </picture> </noscript> <picture id="overview-augment-watch-2" class="overview-augment-watch template-image-large accordion-item-watch-image hidden " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and Apple Watch."> </picture> <noscript> <picture class="overview-augment-watch template-image-large accordion-item-watch-image hidden "> <source srcset="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_xsmall.jpg, /v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_small.jpg, /v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_medium.jpg, /v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_large.jpg, /v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/watch__dpgpqni8q0a6_large.jpg" alt="Demonstration of the Continuity feature with iPhone and Apple Watch." > </picture> </noscript> <picture id="overview-augment-airpods-2" class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden " data-lazy aria-hidden="true" data-download-area-keyframe='{"breakpointMask": ["xlarge", "large"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_large.jpg" onload="window.__lp?.(event)" alt="Demonstration of the Continuity feature with iPhone and AirPods"> </picture> <noscript> <picture class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden "> <source srcset="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_xsmall.jpg, /v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_small.jpg, /v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_medium.jpg, /v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_large.jpg, /v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/augment/airpods__chduyq53g1ci_large.jpg" alt="Demonstration of the Continuity feature with iPhone and AirPods" > </picture> </noscript> </div> </div> </div> </section> <section class="section section-incentive background-alt no-pad-bottom" data-anim-scroll-group="Incentive Background Alt No Pad Bottom" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-incentive"]}' data-analytics-section-engagement="name:why apple gallery" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Why Apple is the best<br />place to buy iPhone.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-shop" data-staggered-item> <a href="/us/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> </div> <div id="scroll-gallery-incentive" class="gallery gallery-gallery scroll-gallery" aria-label="Incentive gallery" data-analytics-gallery-id="why apple gallery" data-component-list="ScrollGallery WillChange" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed" role="list"> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-trade-in" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="trade in" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-trade-in-2024-iphone-1" class="overview-incentive-icon-trade-in-2024-iphone icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_trade_in_2024_iphone__e6gjjktcqw02_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-trade-in-2024-iphone icon-card-icon"> <source srcset="/v/iphone-16/d/images/overview/incentive/icon_trade_in_2024_iphone__e6gjjktcqw02_large.png, /v/iphone-16/d/images/overview/incentive/icon_trade_in_2024_iphone__e6gjjktcqw02_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_trade_in_2024_iphone__e6gjjktcqw02_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline"><span class="android-hide">Save with Apple Trade In.</span><span class="android-show">Trade in your Android phone for credit.</span></h3> <p class="icon-card-body-copy typography-icon-card-body-copy"><span class="pricing-container android-hide"><span data-tradein-product="tradein-iphone12" data-product-template="Get ${credit.display.smart}–">Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.</span><span data-tradein-product="tradein-iphone15promax" data-product-template="${credit.display.smart} in credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher." data-tradein-hide-all="tradein-iphone12,tradein-iphone15promax"></span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></span><span class="android-show">With Apple Trade In, you can get credit toward a new iPhone when you trade in your Android phone.</span></p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-apple-trade-in"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="trade in modal" data-modal-scroll-group-name="Incentive - Trade In"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Apple Trade In</h2> <h3 class="typography-modal-header-headline modal-headline">Trade in your <span class="android-hide">eligible device</span><span class="android-show">Android phone</span> for credit.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Just add a trade‑in when you choose a new product. Once your <span class="android-show">Android phone or </span>eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.</p> <p class="modal-link"><a href="/us/shop/goto/trade_in" data-analytics-title="learn more - apple trade in" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Trade In</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-apple-trade-in" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - apple trade in" data-analytics-click="prop3:open modal - apple trade in" aria-label="Learn more about Apple Trade In"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-acmi" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="acmi" data-exclude-type="hide-acmi" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-apple-card-1" class="overview-incentive-icon-apple-card icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_apple_card__4hwz7zvyurmy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-apple-card icon-card-icon"> <source srcset="/v/iphone-16/d/images/overview/incentive/icon_apple_card__4hwz7zvyurmy_large.png, /v/iphone-16/d/images/overview/incentive/icon_apple_card__4hwz7zvyurmy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_apple_card__4hwz7zvyurmy_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Pay over time, interest‑free.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">When you choose to check out with Apple Card Monthly Installments.<sup class="footnote footnote-number"><a href="#footnote-17" aria-label="Footnote 16" data-modal-close>16</a></sup></p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-apple-card"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="acmi modal" data-modal-scroll-group-name="Incentive - Apple Card"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Ways to Buy</h2> <h3 class="typography-modal-header-headline modal-headline">Apple Card Monthly <br class="text-zoom-only" />Installments</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Pay for your new iPhone over time, interest‑free with Apple Card.<sup class="footnote footnote-number"><a href="#footnote-17" aria-label="Footnote 16" data-modal-close>16</a></sup> Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.</p> <p class="modal-link"><a href="/apple-card/monthly-installments/" data-analytics-title="learn more - acmi" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Card Monthly Installments</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-apple-card" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - acmi" data-analytics-click="prop3:open modal - acmi" aria-label="Learn more about Apple Card Monthly Installments"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-carrier-deals" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="carrier deals" data-exclude-type="ac-gn-segmentbar-visible" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-carrier-deals-1" class="overview-incentive-icon-carrier-deals icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_carrier_deals__coro8vjsy6z6_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-carrier-deals icon-card-icon"> <source srcset="/v/iphone-16/d/images/overview/incentive/icon_carrier_deals__coro8vjsy6z6_large.png, /v/iphone-16/d/images/overview/incentive/icon_carrier_deals__coro8vjsy6z6_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_carrier_deals__coro8vjsy6z6_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Apple. Your one-stop shop for incredible carrier deals.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Get up to $700-$1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required.<sup class="footnote footnote-number"><a href="#footnote-18" aria-label="Footnote 17" data-modal-close>17</a></sup></p> </div> </div> </div> <a href="/us/shop/goto/buy_iphone/carrier_offers" class="card-control" data-analytics-title="learn more - carrier deals" aria-label="Learn more about iPhone carrier deals"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-carrier-deals" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="delivery and pickup" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-delivery-1" class="overview-incentive-icon-delivery icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_delivery__c1ymhjfuh1km_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-delivery icon-card-icon"> <source srcset="/v/iphone-16/d/images/overview/incentive/icon_delivery__c1ymhjfuh1km_large.png, /v/iphone-16/d/images/overview/incentive/icon_delivery__c1ymhjfuh1km_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_delivery__c1ymhjfuh1km_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Get flexible delivery and easy pickup.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Choose from two‑hour delivery from an Apple Store, free delivery, or easy pickup options.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-delivery"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="delivery and pickup modal" data-modal-scroll-group-name="Incentive - Delivery"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Delivery & Pickup</h2> <h3 class="typography-modal-header-headline modal-headline">Flexible delivery and pickup options.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.</p> <p class="modal-link"><a href="/us/shop/goto/shipping_pickup" data-analytics-title="learn more - delivery and pickup" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden">, delivery and pickup options</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-delivery" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - delivery and pickup" data-analytics-click="prop3:open modal - delivery and pickup" aria-label="Learn more about delivery and pickup options"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-specialist" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="shop with a specialist" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-specialist-alt-1" class="overview-incentive-icon-specialist-alt icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_specialist_alt__b3lmmieeomc2_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-specialist-alt icon-card-icon"> <source srcset="/v/iphone-16/d/images/overview/incentive/icon_specialist_alt__b3lmmieeomc2_large.png, /v/iphone-16/d/images/overview/incentive/icon_specialist_alt__b3lmmieeomc2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_specialist_alt__b3lmmieeomc2_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Shop live with a Specialist.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Let us guide you live over video and answer all of your questions.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-specialist"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="shop with a specialist modal" data-modal-scroll-group-name="Incentive - Specialist"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Guided Video Shopping</h2> <h3 class="typography-modal-header-headline modal-headline">Shop live with a Specialist.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.—7 p.m. PT.</p> <p class="modal-link"><a href="https://contactretail.apple.com/?pg=iphone&ap=COM&c=us&l=en&ag=SWSOV" data-analytics-title="shop together with a specialist" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">Shop together with a Specialist</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-specialist" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - shop with a specialist" data-analytics-click="prop3:open modal - shop with a specialist" aria-label="Learn more about shopping with a Specialist over video"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-personal-session" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="personal session" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-person-1" class="overview-incentive-icon-person icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_person__bmgmakvb9zua_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-person icon-card-icon"> <source srcset="/v/iphone-16/d/images/overview/incentive/icon_person__bmgmakvb9zua_large.png, /v/iphone-16/d/images/overview/incentive/icon_person__bmgmakvb9zua_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_person__bmgmakvb9zua_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Meet your new iPhone with Personal Setup.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Jump into online sessions with a Specialist to set up your iPhone and discover new features.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-personal-session"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="personal session modal" data-modal-scroll-group-name="Incentive - Get to Know"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Personal Setup</h2> <h3 class="typography-modal-header-headline modal-headline">Jump into online, one‑on‑one sessions.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.</p> <p class="modal-link"><a href="/us/shop/goto/personal_session" data-analytics-title="learn more about online personal sessions" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about your new iPhone</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-personal-session" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - personal session" data-analytics-click="prop3:open modal - personal session" aria-label="Learn more about your new iPhone"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-apple-store-app" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="apple store app" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-asa-1" class="overview-incentive-icon-asa icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_asa__efredzx8lfyq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-asa icon-card-icon"> <source srcset="/v/iphone-16/d/images/overview/incentive/icon_asa__efredzx8lfyq_large.png, /v/iphone-16/d/images/overview/incentive/icon_asa__efredzx8lfyq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/icon_asa__efredzx8lfyq_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Explore a shopping experience designed around you.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Use the Apple Store app to get a more personal way to shop.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-apple-store-app"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="apple store app modal" data-modal-scroll-group-name="Incentive - Shopping Experience"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-image"> <h2 class="typography-modal-header-topic-label modal-topic-label">Apple Store App</h2> <h3 class="typography-modal-header-headline modal-headline">Shop in the Apple Store app, tailored specifically for you.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.<br /><br /><span class="qr-copy">Scan the QR code to get started.</span></p> <p class="modal-link"><a href="https://apps.apple.com/us/app/apple-store/id375380948/" data-analytics-title="download the apple store app" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">Download the Apple Store app</span><span class="icon icon-after more"></span></a></p> <div class="image-container"> <picture id="overview-incentive-boc-qr-code-1" class="overview-incentive-boc-qr-code" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}' data-focus-expression='{"expression": "t - 50vh + 50h", "focus-target-child": "img"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/boc_qr_code__by4v14i2q9jm_large.jpg" onload="window.__lp?.(event)" alt="Scan the QR code to shop in the Apple Store app."> </picture> <noscript> <picture class="overview-incentive-boc-qr-code"> <source srcset="/v/iphone-16/d/images/overview/incentive/boc_qr_code__by4v14i2q9jm_medium.jpg, /v/iphone-16/d/images/overview/incentive/boc_qr_code__by4v14i2q9jm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/incentive/boc_qr_code__by4v14i2q9jm_large.jpg, /v/iphone-16/d/images/overview/incentive/boc_qr_code__by4v14i2q9jm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/incentive/boc_qr_code__by4v14i2q9jm_large.jpg" alt="Scan the QR code to shop in the Apple Store app." > </picture> </noscript> </div> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-apple-store-app" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - apple store app" data-analytics-click="prop3:open modal - apple store app" aria-label="Learn more about shopping using Apple Store app"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{"expression": "a0t - (50vh - 50a0h)", "anchors-closest": [".gallery"], "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous, incentive gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, incentive gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{"expression":"a0t - (50vh - 50a0h)","anchors-closest":[".gallery"],"focus-delay":"true","tabindex":"0"}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </section> <section class="section section-contrast background-alt" data-anim-scroll-group="Contrast Background Alt" data-analytics-section-engagement="name:compare" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Keep exploring iPhone.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-explore" data-staggered-item> <a href="/iphone/" data-analytics-title="explore all iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Explore all iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> <div class="card tile tile-rounded contrast-moment contrast-container"> <div class="contrast-alignment-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-product-iphone-16 has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-5" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h2 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iPhone 16 </span> <span aria-hidden="true">iPhone 16</span> </p> </h2> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading></p> </div> <div class="product-tile-image-link"> <picture id="overview-contrast-iphone-16-1" class="overview-contrast-iphone-16 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-16 product-tile-image"> <source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_xsmall.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_small.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_medium.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_large.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_xlarge.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/iphone_16__flbknhdndb22_xlarge.jpg" alt > </picture> </noscript> </div> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colors"> <li class="colorindicator-item colorindicator-swatch finish-blue"> <span class="visuallyhidden">Ultramarine</span> </li> <li class="colorindicator-item colorindicator-swatch finish-green"> <span class="visuallyhidden">Teal</span> </li> <li class="colorindicator-item colorindicator-swatch finish-pink"> <span class="visuallyhidden">Pink</span> </li> <li class="colorindicator-item colorindicator-swatch finish-white"> <span class="visuallyhidden">White</span> </li> <li class="colorindicator-item colorindicator-swatch finish-black"> <span class="visuallyhidden">Black</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning></p> <p class="product-tile-price typography-product-tile-subheading " data-pricing-hide="iphone-16" data-grid-row-price><span data-pricing-product="iphone-16" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <div class="product-tile-current"> <span class="product-tile-current-inner">Currently viewing<span class="visuallyhidden">, iPhone 16</span> </span> </div> <a href="/us/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy - iphone 16" aria-label="Buy iPhone 16" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-1" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png, /v/iphone-16/d/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_chip_a18-wrapper"> <picture id="overview-contrast-icon-chip-a18-1" class="overview-contrast-icon-chip-a18 tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/chip_a18__fx20wolaltiu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-chip-a18 tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/chip_a18__fx20wolaltiu_large.png, /v/iphone-16/d/images/overview/contrast/icon/chip_a18__fx20wolaltiu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/chip_a18__fx20wolaltiu_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>A18 chip <br />with 5‑core GPU</p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_camera_button-wrapper"> <picture id="overview-contrast-icon-camera-button-1" class="overview-contrast-icon-camera-button tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-camera-button tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png, /v/iphone-16/d/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Camera Control</p> </div> </div> <div class="tout" data-grid-row-4> <div class="tout-icon-wrapper overview_contrast_icon_iphone16_camera-wrapper"> <picture id="overview-contrast-icon-iphone16-camera-1" class="overview-contrast-icon-iphone16-camera tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/iphone16_camera__dpp81c0kxzue_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-iphone16-camera tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/iphone16_camera__dpp81c0kxzue_large.png, /v/iphone-16/d/images/overview/contrast/icon/iphone16_camera__dpp81c0kxzue_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/iphone16_camera__dpp81c0kxzue_large.png" alt > </picture> </noscript> </div> <ul class="tout-list" role="list"> <li role="listitem"> <p>Advanced dual‑camera system</p> </li> <li role="listitem"> <p>Advanced 48MP Fusion camera <br class="xlarge-hide large-hide medium-hide small-show xsmall-hide" />  </p> </li> <li role="listitem"> <p>2x Telephoto</p> </li> <li role="listitem"> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="tout" data-grid-row-5> <div class="tout-icon-wrapper overview_contrast_icon_battery-wrapper"> <picture id="overview-contrast-icon-battery-1" class="overview-contrast-icon-battery tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/battery__b14ff4que1yq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/battery__b14ff4que1yq_large.png, /v/iphone-16/d/images/overview/contrast/icon/battery__b14ff4que1yq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/battery__b14ff4que1yq_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Up to 27 hours video playback<sup class="footnote footnote-number"><a href="#footnote-19" aria-label="Footnote 18" data-modal-close>18</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-product-iphone-16-pro has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-5" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h2 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iPhone 16 Pro </span> <span aria-hidden="true">iPhone 16 Pro</span> </p> </h2> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading></p> </div> <a href="/iphone-16-pro/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16 pro" aria-label="Learn more about iPhone 16 Pro"> <picture id="overview-contrast-iphone-16-pro-1" class="overview-contrast-iphone-16-pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-16-pro product-tile-image"> <source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xsmall.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_small.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_medium.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_large.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xlarge.jpg, /v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xlarge.jpg" alt > </picture> </noscript> </a> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colors"> <li class="colorindicator-item colorindicator-swatch finish-desert-titanium"> <span class="visuallyhidden">Desert Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-natural-titanium"> <span class="visuallyhidden">Natural Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-white-titanium"> <span class="visuallyhidden">White Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-black-titanium"> <span class="visuallyhidden">Black Titanium</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning></p> <p class="product-tile-price typography-product-tile-subheading " data-pricing-hide="iphone-16-pro" data-grid-row-price><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></span> </p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <a href="/iphone-16-pro/" data-analytics-title="learn more - iphone 16 pro" aria-label="Learn more about iPhone 16 Pro" class="button ">Learn more</a> <a href="/us/shop/goto/buy_iphone/iphone_16_pro" data-analytics-title="buy - iphone 16 pro" aria-label="Buy iPhone 16 Pro" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-2" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png, /v/iphone-16/d/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_chip_a18pro-wrapper"> <picture id="overview-contrast-icon-chip-a18pro-1" class="overview-contrast-icon-chip-a18pro tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/chip_a18pro__ely8sbtg2t6q_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-chip-a18pro tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/chip_a18pro__ely8sbtg2t6q_large.png, /v/iphone-16/d/images/overview/contrast/icon/chip_a18pro__ely8sbtg2t6q_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/chip_a18pro__ely8sbtg2t6q_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>A18 Pro chip <br />with 6‑core GPU</p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_camera_button-wrapper"> <picture id="overview-contrast-icon-camera-button-2" class="overview-contrast-icon-camera-button tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-camera-button tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png, /v/iphone-16/d/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Camera Control</p> </div> </div> <div class="tout" data-grid-row-4> <div class="tout-icon-wrapper overview_contrast_icon_iphone16pro_camera-wrapper"> <picture id="overview-contrast-icon-iphone16pro-camera-1" class="overview-contrast-icon-iphone16pro-camera tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/iphone16pro_camera__baw0oejmgx6a_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-iphone16pro-camera tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/iphone16pro_camera__baw0oejmgx6a_large.png, /v/iphone-16/d/images/overview/contrast/icon/iphone16pro_camera__baw0oejmgx6a_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/iphone16pro_camera__baw0oejmgx6a_large.png" alt > </picture> </noscript> </div> <ul class="tout-list" role="list"> <li role="listitem"> <p>Pro camera system <br class="xlarge-hide large-hide medium-hide small-hide xsmall-show" />  </p> </li> <li role="listitem"> <p>Our most advanced 48MP <br class="xlarge-hide large-hide medium-hide small-show xsmall-hide" />Fusion camera</p> </li> <li role="listitem"> <p>5x Telephoto camera</p> </li> <li role="listitem"> <p>48MP Ultra Wide camera</p> </li> </ul> </div> <div class="tout" data-grid-row-5> <div class="tout-icon-wrapper overview_contrast_icon_battery-wrapper"> <picture id="overview-contrast-icon-battery-2" class="overview-contrast-icon-battery tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/battery__b14ff4que1yq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery tout-icon"> <source srcset="/v/iphone-16/d/images/overview/contrast/icon/battery__b14ff4que1yq_large.png, /v/iphone-16/d/images/overview/contrast/icon/battery__b14ff4que1yq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/d/images/overview/contrast/icon/battery__b14ff4que1yq_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Up to 33 hours video playback<sup class="footnote footnote-number"><a href="#footnote-19" aria-label="Footnote 18" data-modal-close>18</a></sup></p> </div> </div> </div> </li> </ul> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-contrast" data-aap-type="base-link" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-contrast"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <a href="/iphone/compare/" class="aap-base-link" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-contrast"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="compare all iphone models"> <span class="aap-base-link__text typography-all-access-pass-base-text" >Compare all iPhone models</span > <span class="aap-base-link__icon"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </a> </div> </div> </div> </section> <section class="section section-index" data-anim-scroll-group="Index" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-index"]}' data-analytics-section-engagement="name:index" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <div id="iphone-index" class="index" data-component-list="Index" data-family-name="iphone" data-staggered-item> <h2 class="typography-index-headline index-title">iPhone</h2> <nav class="index-groups" aria-labelledby="iphone-index"> </nav> </div> </div> </section> </main>  <footer id="ac-globalfooter" class="no-js" lang="en-US" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label" data-nosnippet> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-1"><small>*</small> Trade-in values will vary based on the condition, year, and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse or limit quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.</li> </ul> <ol> <li id="footnote-2" data-toggle-footnote="pricing">Pricing for iPhone 16 and iPhone 16 Plus includes a $30 connectivity discount that requires activation with AT&T, Boost Mobile, T‑Mobile, or Verizon. <span data-toggle-footnote="acmi">Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Citizens One Apple iPhone Payments or Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. You’ll need to select AT&T, Boost Mobile, T‑Mobile, or Verizon as your carrier when you checkout. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See the <a href="https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf" rel="nofollow">Apple Card Customer Agreement</a> for more information about ACMI. Additional Citizens One Apple iPhone Payments terms are <a href="/legal/sales-support/iphoneinstallments_us/">here</a>.</span></li> <li id="footnote-3">Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to U.S. English, as an iOS 18 update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others, will be coming over the course of the next year.</li> <li id="footnote-4">Display size: The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.12 inches (iPhone 16) or 6.69 inches (iPhone 16 Plus) diagonally. Actual viewable area is less.</li> <li id="footnote-5">Accessories sold separately.</li> <li id="footnote-6">Testing conducted by Apple in August 2024 using preproduction iPhone 16 and iPhone 16 Plus units and software, USB‑C Charge Cable with Apple USB-C Power Adapter (20W Model A2305), and Apple MagSafe Chargers (1-meter Model A2580 and 2-meter Model A3250) with Apple USB-C Power Adapter (30W Model A2164). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.</li> <li id="footnote-7">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/batteries/">apple.com/batteries</a> and <a href="/iphone/battery.html">apple.com/iphone/battery.html</a> for more information.</li> <li id="footnote-8">iPhone 16 and iPhone 16 Plus are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li> <li id="footnote-9">Roadside Assistance, Emergency SOS, and Messages via satellite are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Messages via satellite requires a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. See <a href="https://support.apple.com/kb/HT213885">support.apple.com/kb/HT213885</a> for more information.</li> <li id="footnote-10">Fees are determined by the roadside assistance provider, and can vary based on your location and the type of assistance provided. See <a href="https://support.apple.com/105098">support.apple.com/105098</a> for more information.</li> <li id="footnote-11">Service is included for free for two years with the activation of any iPhone 16 model. Connection and response times vary based on location, site conditions, and other factors. See <a href="https://support.apple.com/kb/HT213885">support.apple.com/kb/HT213885</a> for more information.</li> <li id="footnote-12">iPhone 16 and iPhone 16 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.</li> <li id="footnote-13">On a mass balance allocation.</li> <li id="footnote-14">Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from our calculations of plastic content and packaging weight.</li> <li id="footnote-15">This increase in boxes we can fit onto a pallet excludes pallets shipped to the following locations: U.S., Puerto Rico, U.S. Virgin Islands, Guam, and Canada.</li> <li id="footnote-16">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.</li> <li id="footnote-17" data-toggle-footnote="acmi"> <p> Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, <a href="/">apple.com</a>, the Apple Store app, or by calling 1‑800‑MY‑APPLE, and is subject to credit approval and credit limit. See <a href="https://support.apple.com/102730">support.apple.com/102730</a> for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of October 1, 2024, the variable APR on new Apple Card accounts ranges from 18.74% to 28.99%. You must elect to use ACMI at checkout. If you buy an ACMI‑eligible product with a one-time payment on Apple Card at checkout, that purchase is subject to your Apple Card’s variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your Apple Card’s variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers: AT&T, Boost Mobile, T‑Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the <a href="https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf" rel="nofollow">Apple Card Customer Agreement</a> for more information about ACMI. </p> <p>To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.</p> <p>If you reside in the U.S. territories, please call Goldman Sachs at 877‑255‑5923 with questions about Apple Card.</p> </li> <li id="footnote-18" data-toggle-footnote="carriers"> <p><span class='bold'>AT&T iPhone 16 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of AT&T trade-in credit applied over 36 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, or iPhone 16 and trade-in of eligible smartphone. Receive credit with purchase of an iPhone 16 Pro or iPhone 16 Pro Max of either $1000, $830, or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone 16 of either $800 or $350 (based upon the model and condition of your trade-in smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 16 Pro, iPhone 16 Pro Max, or iPhone 16 on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. Customers purchasing this offer through Apple cannot add the Next Up Anytime option. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36 month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one trade-in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 16 and iPhone 16 Plus includes $30 AT&T connectivity discount. Activation required.</p> <p><span class='bold'>Boost Mobile iPhone 16 Special Deal:</span> Buy an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and get $1000 in bill credits (not to exceed the cost of the iPhone) applied over 36 months. No trade-in required. If you are trading in a device with this deal, trade-in value will be applied as additional bill credits over 36 months. Monthly price (if shown) reflects net monthly payment, after application of $1000 in bill credit (not to exceed the cost of the iPhone purchased) and trade-in credit (if applicable) applied over 36 months respectively. Requires activation of a new line, Boost Mobile Infinite Access plan and purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. After making 12 installment payments, you may upgrade to a new iPhone and get up to $1000 in bill credits (not to exceed the cost of the iPhone) applied over 36 months for the new iPhone on the Infinite Access plan and purchase on new qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. Tax on full retail price due at sale. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Bill credits are applied as a monthly credit over the 36-month installment plan. Trade-in credits start within 3 bills. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combined with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Boost Mobile connectivity discount. Activation required.</p> <p><span class='bold'>T‑Mobile iPhone 16 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus and trade-in of eligible smartphone. Receive credit with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus of $1000 or $500 for customers on a Go5G Next plan (based upon the model and condition of your trade-in smartphone); or $800 or $400 for customers on a Go5G Plus plan (based upon the model and condition of your trade-in smartphone). Offer excludes customers on Go5G Next First Responder, Go5G Plus First Responder, Go5G Next Military, Go5G Plus Military, Go5G Next 55, and Go5G Plus 55 plans. Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, data plan, and trade-in in good condition required. Max 4 promotional offers on any iPhone per account. May not be combinable with some offers or discounts. Price for iPhone 16 and iPhone 16 Plus includes $30 T-Mobile connectivity discount. Activation required. <span class='bold'>Contact T-Mobile before cancelling service to continue remaining bill credits on current device, or credits stop & balance on required finance agreement is due.</span></p> <p><span class='bold'>Verizon iPhone 16 Special Deal:</span> Monthly price (if shown) reflects net monthly payment, after application of Verizon trade-in credit applied over 36 months with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus. Customers on an Unlimited Ultimate plan receive: $1000 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Pro or iPhone 16 Pro Max; $930 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Plus; or $830 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16. Customers on an Unlimited Plus plan receive $830 credit (based upon the model and condition of your trade-in smartphone) with purchase of an iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you'll see the credit for the first cycle on your second bill in addition to that month's credit. Requires purchase and activation of a new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, or iPhone 16 Plus with the Verizon Device Payment Program at 0% APR for 36 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade-in of eligible device in eligible condition. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple's trade-in partners may apply. Price for iPhone 16 and iPhone 16 Plus includes $30 Verizon connectivity discount. Activation required.</p> </li> <li id="footnote-19">Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/batteries/">apple.com/batteries</a> and <a href="/iphone/battery.html">apple.com/iphone/battery.html</a> for more information.</li> </ol> <ul> <li>Honor of Kings: World coming at a later date.</li> <li> <p>Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.</p> <p>Some features require specific hardware and software. For more information, see <a href="/ios/feature-availability/">Feature Availability</a>.</p> </li> </ul> </section> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="/" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list" vocab="http://schema.org/" typeof="BreadcrumbList"> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <a class="ac-gf-breadcrumbs-link" href="/iphone/" property="item" typeof="WebPage"><span property="name">iPhone</span></a> <meta property="position" content="1" /> </li> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <span property="name">iPhone 16</span> <meta property="position" 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