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data-elementor-id="57834" class="elementor elementor-57834" data-elementor-post-type="portfolio_page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-44134bf0 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="44134bf0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e13552" data-id="3e13552" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-3fafb92 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="3fafb92" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-59dd315b" data-id="59dd315b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1fab49dd whitetext elementor-widget elementor-widget-text-editor" data-id="1fab49dd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h1>Entenmann’s Cake Truffle Product Launch</h1> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-418bbee2 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="418bbee2" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f2e46cb" data-id="5f2e46cb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-39e86f93 elementor-widget elementor-widget-text-editor" data-id="39e86f93" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Results:</h3> </div> </div> <div class="elementor-element elementor-element-67281837 redtext elementor-widget elementor-widget-text-editor" data-id="67281837" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5>908k Total Impressions from Teaser Post, Launch Post, and Giveaway Post</h5><h5>9.4k Total Engagements from Teaser Post, Launch Post, and Giveaway Post</h5><h5>850+ Comments/Entries Received for Giveaway</h5> </div> </div> <div class="elementor-element elementor-element-13e45cb0 elementor-widget elementor-widget-text-editor" data-id="13e45cb0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Challenge:</h3><p>Entenmann鈥檚 released Cake Truffles as a new product created for pure gratification and decadent snacking and wanted a clever and engaging way to promote them.</p><h3>Solution:</h3><p data-pm-slice="1 1 []">We created a multi-faceted approach of influencer and owned strategy that generated awareness and trial of Cake Truffles. After launching on social, we unveiled exclusive Truffle Stash boxes to select followers through an exclusive giveaway that drove engagement and increased follower participation.</p><h2><b>Services:</b></h2><div><p data-pm-slice="1 1 []">Strategy development and consulting, content creation, influencer marketing, community management</p></div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-440ebbfb column-block" data-id="440ebbfb" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-60366cea elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel" data-id="60366cea" data-element_type="widget" 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