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data-hs-cos-type="rich_text"> <h1 style="margin: 0; mso-line-height-rule: exactly; font-size: 28px; line-height: 115%; text-align: center;" align="center"><span style="color: #2bc48c;">IFLA x PressReader </span></h1> <h2 style="margin: 0; color: white; mso-line-height-rule: exactly; font-size: 28px; line-height: 115%; text-align: center;" align="center">International Marketing Award</h2> </div> </div> </td> </tr> </tbody> </table> <div id="hs_cos_wrapper_builtin_module_1_0_0" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <table class="hse-image-wrapper" style="border-spacing: 0 !important; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;" role="presentation" width="100%" cellspacing="0" cellpadding="0"> <tbody> <tr> <td style="border-collapse: collapse; mso-line-height-rule: exactly; font-family: Arial, sans-serif; color: #eeeeee; word-break: break-word; text-align: center; padding: 10px 20px; font-size: 0px;" align="center" valign="top"><a style="color: #00a4bd; mso-line-height-rule: exactly;" href="https://letstalk.pressreader.com/pressreader-for-academic-libraries-edl/" target="_blank" rel="noopener noreferrer" data-hs-link-id="0"> <img decoding="async" class="stretch-on-mobile jetpack-lazy-image" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; border: none; max-width: 100%; font-size: 16px;" src="f.hubspotusercontent40.net/hub/5357741/hubfs/thinkoutsidethebook_w-560-ssl-1.jpg" alt="thinkoutsidethebook" align="middle" data-recalc-dims="1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" class="stretch-on-mobile" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; border: none; max-width: 100%; font-size: 16px;" src="f.hubspotusercontent40.net/hub/5357741/hubfs/thinkoutsidethebook_w-560-ssl-1.jpg" alt="thinkoutsidethebook" align="middle" data-recalc-dims="1"/></noscript> </a></td> </tr> </tbody> </table> </div> <table style="border-spacing: 0 !important; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;" role="presentation" width="100%" cellspacing="0" cellpadding="0"> <tbody> <tr> <td class="hs_padded" style="border-collapse: collapse; mso-line-height-rule: exactly; font-family: Arial, sans-serif; font-size: 15px; color: #eeeeee; word-break: break-word; padding: 10px 20px;"> <div id="hs_cos_wrapper_module_15888082933481" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="hs_cos_wrapper_module_15888082933481_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"> <p><strong>Submission deadline is 20 January 2023.</strong></p> <p>The IFLA Section on Management and Marketing is partnering with PressReader in collaboration with the IFLA PressReader International Library Marketing Award for 2023.</p> <p>The IFLA PressReader International Marketing Award awards organisations which implement creative, results-oriented marketing projects or campaigns. Three finalists are selected based on innovative contributions to marketing in the library field.</p> </div> <p>Three finalists are selected based on innovative contributions to marketing in the library field. The winning libraries will receive funds towards airfare, lodging, and registration to attend the IFLA World Library and Information Congress in Rotterdam, the Netherlands, in August 2023. First place receives €3,000, second €2,000, and third €1,500.</p> <p>The award also honors the top 10 submissions with certificates of recognition and a Premium PressReader account.</p> <p><a href="submission.html" target="_blank" rel="noopener"><img data-attachment-id="314" data-permalink="https://iflapressreader2023.org/home/submit-button/" data-orig-file="https://i0.wp.com/iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button.png?fit=437%2C193&ssl=1" data-orig-size="437,193" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Submit Here" data-image-description data-image-caption data-medium-file="https://i0.wp.com/iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button.png?fit=300%2C132&ssl=1" data-large-file="https://i0.wp.com/iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button.png?fit=437%2C193&ssl=1" decoding="async" class="wp-image-314 size-medium aligncenter jetpack-lazy-image" src="iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button_resize-300-132-ssl-1.png" alt="Submit Here" width="300" height="132" data-recalc-dims="1" data-lazy-srcset="iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button_resize-300-132-ssl-1.png 300w, iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button_w-437-ssl-1.png 437w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="314" data-permalink="https://iflapressreader2023.org/home/submit-button/" data-orig-file="https://i0.wp.com/iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button.png?fit=437%2C193&ssl=1" data-orig-size="437,193" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Submit Here" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button.png?fit=300%2C132&ssl=1" data-large-file="https://i0.wp.com/iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button.png?fit=437%2C193&ssl=1" decoding="async" loading="lazy" class="wp-image-314 size-medium aligncenter" src="iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button_resize-300-132-ssl-1.png" alt="Submit Here" width="300" height="132" srcset="iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button_resize-300-132-ssl-1.png 300w, https://iflapressreader2023.org/wp-content/uploads/2021/08/Submit-Button_w-437-ssl-1.png 437w" sizes="(max-width: 300px) 100vw, 300px" data-recalc-dims="1"/></noscript></a></p> </div> </td> </tr> </tbody> </table> </div> </div> </div> <div id="section_1588809976632" class="hse-section" style="padding-left: 10px; padding-right: 10px;"> <div class="hse-column-container" style="min-width: 280px; max-width: 600px; width: 100%; margin-left: auto; margin-right: auto; border-collapse: collapse; border-spacing: 0; background-color: #112025;"> <div id="column_1588809976632_0" class="hse-column hse-size-12"> <div id="hs_cos_wrapper_module_15881218881173" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="hs_cos_wrapper_module_15881218881173_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"> <h2 align="left"><span style="color: #ffffff;">Award Information Translations</span></h2> <ul> <li> <h4><strong><a href="wp-content/uploads/2022/11/MEDIA-RELEASE-IFLA-PressReader-International-Marketing-Awards-2023-CHN.pdf" target="_blank" rel="noopener">Chinese</a></strong></h4> </li> <li> <h4><strong><a href="wp-content/uploads/2022/11/MEDIA-RELEASE-IFLA-PressReader-International-Marketing-Awards-2023-NL.pdf" target="_blank" rel="noopener">Dutch</a></strong></h4> </li> <li> <h4><strong><a href="wp-content/uploads/2022/11/MEDIA-RELEASE-IFLA-PressReader-International-Marketing-Awards-2023-DE.pdf" target="_blank" rel="noopener">German</a></strong></h4> </li> <li> <h4><strong><a href="wp-content/uploads/2022/11/MEDIA-RELEASE-IFLA-PressReader-International-Marketing-Awards-2023-PT.pdf" target="_blank" rel="noopener">Portuguese</a></strong></h4> </li> <li> <h4><strong><a href="wp-content/uploads/2022/11/MEDIA-RELEASE-IFLA-PressReader-International-Marketing-Awards-2023-ES.pdf" target="_blank" rel="noopener">Spanish</a></strong></h4> </li> </ul> <h2 style="margin: 0; mso-line-height-rule: exactly; font-size: 28px; line-height: 115%; text-align: left;" align="left"><span style="color: #2bc48c;">What You Need to Know</span></h2> <h1 style="margin: 0; mso-line-height-rule: exactly; font-size: 28px; line-height: 115%; text-align: left;" align="left"> </h1> <h2 style="margin: 0; mso-line-height-rule: exactly; font-size: 22px; line-height: 115%; text-align: left; font-weight: normal;" align="left">Submission Deadline</h2> <p style="mso-line-height-rule: exactly; line-height: 175%;">20 January 2023</p> <h2 style="margin: 0; mso-line-height-rule: exactly; line-height: 175%; font-size: 22px; font-weight: normal;">Award Objectives</h2> <ul style="mso-line-height-rule: exactly; line-height: 175%;"> <li style="mso-line-height-rule: exactly;">Recognize the best library marketing projects from 2022</li> <li style="mso-line-height-rule: exactly;">Encourage marketing in libraries</li> <li style="mso-line-height-rule: exactly;">Provide an opportunity for libraries to share marketing experience and expertise globally</li> </ul> <h2 style="margin: 0; mso-line-height-rule: exactly; line-height: 175%; font-size: 22px; font-weight: normal;">Submission Guidelines</h2> <ul style="mso-line-height-rule: exactly; line-height: 175%;"> <li style="mso-line-height-rule: exactly;">Any library that markets library products or services is eligible to apply for the award</li> <li style="mso-line-height-rule: exactly;">Applications must be written in one of seven IFLA languages</li> <li style="mso-line-height-rule: exactly;">Applicants may also submit an English translation if they prefer</li> <li style="mso-line-height-rule: exactly;">Applications must be submitted with supporting materials by <strong>20 January 2023</strong></li> </ul> <p style="mso-line-height-rule: exactly; line-height: 175%; text-align: left;" align="left">Proposals must:</p> <ul style="mso-line-height-rule: exactly; line-height: 175%;"> <li style="mso-line-height-rule: exactly;">Present an original marketing strategy</li> <li style="mso-line-height-rule: exactly;">Answer each question on the application</li> <li style="mso-line-height-rule: exactly;">Explain the benefits of the strategy</li> <li style="mso-line-height-rule: exactly;">Provide a full description of the marketing strategy</li> <li style="mso-line-height-rule: exactly;">Utilize Marketing Glossary definitions (<a style="mso-line-height-rule: exactly; color: #2bc48c;" href="https://www.ifla.org/node/8227" target="_blank" rel="noopener noreferrer" data-hs-link-id="0">https://www.ifla.org/node/8227</a>)</li> <li style="mso-line-height-rule: exactly;">Summarize the strategy and its results.</li> </ul> <p style="mso-line-height-rule: exactly; line-height: 175%; text-align: left;" align="left">Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.</p> <h2 style="margin: 0; mso-line-height-rule: exactly; line-height: 175%; font-size: 22px; font-weight: normal;">Selection Criteria</h2> <p style="mso-line-height-rule: exactly; line-height: 175%;">Applications will be judged on:</p> <ul style="mso-line-height-rule: exactly; line-height: 175%;"> <li style="mso-line-height-rule: exactly;">Strategic approach to marketing, indicated in the research and planning stages of a submitted project</li> <li style="mso-line-height-rule: exactly;">Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges</li> <li style="mso-line-height-rule: exactly;">Potential for generating widespread public visibility and support for libraries irrespective of the kind or amount of resources employed</li> <li style="mso-line-height-rule: exactly;">Effectiveness illustrated by measurable objectives and subsequent evaluation methods</li> </ul> <p style="mso-line-height-rule: exactly; line-height: 175%;">Applicants are encouraged to include marketing using digital resources:</p> <ul style="mso-line-height-rule: exactly; line-height: 175%;"> <li style="mso-line-height-rule: exactly;">Electronic journals, publisher databases, institutional repositories</li> <li style="mso-line-height-rule: exactly;">Web and digital libraries</li> <li style="mso-line-height-rule: exactly;">Information literacy</li> <li style="mso-line-height-rule: exactly;">New products and new services</li> </ul> <p style="mso-line-height-rule: exactly; line-height: 175%;">Proposals are reviewed on the basis of how well they meet the above criteria.<br/>Other factors are:</p> <ul style="mso-line-height-rule: exactly; line-height: 175%;"> <li style="mso-line-height-rule: exactly;">Clarity of planning and partnerships with external organizations</li> <li style="mso-line-height-rule: exactly;">Efficient allocation of resources (staff, materials, time)</li> </ul> <h2 style="margin: 0; mso-line-height-rule: exactly; line-height: 175%; font-size: 22px; font-weight: normal;">Award Jury</h2> <p style="mso-line-height-rule: exactly; line-height: 175%;">Members of the Award Jury are drawn from the membership of the IFLA Standing Committee on Management & Marketing.</p> <h2 style="margin: 0; mso-line-height-rule: exactly; line-height: 175%; font-size: 22px; font-weight: normal;">Questions?</h2> <p>You can contact Elena Stöhr, Chair of the Award Jury Working Group (IFLA Management and Marketing) at <a href="mailto:e.stoehr@tu-berlin.de">e.stoehr@tu-berlin.de</a>.</p> </div> </div> </div> </div> </div> <div id="section_1589299784589" class="hse-section" style="padding-left: 10px; padding-right: 10px;"> <div class="hse-column-container" style="min-width: 280px; max-width: 600px; width: 100%; margin-left: auto; margin-right: auto; border-collapse: collapse; border-spacing: 0; background-color: #112025; padding-bottom: 40px;"> <div id="column_1589299784589_0" class="hse-column hse-size-12"> <table style="border-spacing: 0 !important; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;" role="presentation" width="100%" cellspacing="0" cellpadding="0"> <tbody> <tr> <td class="hs_padded" style="border-collapse: collapse; mso-line-height-rule: exactly; font-family: Arial, sans-serif; font-size: 15px; color: #eeeeee; word-break: break-word; padding: 10px 20px;"> <div id="hs_cos_wrapper_module_15888107465688" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="hs_cos_wrapper_module_15888107465688_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"> <h1 style="margin: 0; mso-line-height-rule: exactly; text-align: center; font-size: 28px; line-height: 175%;" align="center"><span style="color: #2bc48c;">Experience PressReader for Yourself</span></h1> <p style="mso-line-height-rule: exactly; line-height: 175%; text-align: center;" align="center">Interested in trying PressReader? 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