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School&quot;,&quot;path&quot;:&quot;https://www.twitterflightschool.com/sl/2b01d55a&quot;}],&quot;overviewTitle&quot;:&quot;Resources and guides&quot;,&quot;linkDisabled&quot;:false,&quot;title&quot;:&quot;Resources and guides&quot;,&quot;path&quot;:&quot;https://business.twitter.com/en/resources.html&quot;},{&quot;isActive&quot;:true,&quot;hasActiveChild&quot;:false,&quot;children&quot;:[{&quot;isActive&quot;:false,&quot;hasActiveChild&quot;:false,&quot;children&quot;:[],&quot;overviewTitle&quot;:&quot;Twitter Ads overview&quot;,&quot;linkDisabled&quot;:false,&quot;title&quot;:&quot;Twitter Ads overview&quot;,&quot;path&quot;:&quot;https://business.twitter.com/en/help/overview.html&quot;},{&quot;isActive&quot;:false,&quot;hasActiveChild&quot;:false,&quot;children&quot;:[],&quot;overviewTitle&quot;:&quot;Get started in your ads account&quot;,&quot;linkDisabled&quot;:false,&quot;title&quot;:&quot;Get started in your ads 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data-icon-search-submit="<svg width=&quot;21&quot; height=&quot;21&quot; viewbox=&quot;0 0 21 21&quot; fill=&quot;none&quot; xmlns=&quot;http://www.w3.org/2000/svg&quot; aria-hidden=&quot;true&quot; role=&quot;none&quot; class=&quot;twtr-icon&quot;> <path fill-rule=&quot;evenodd&quot; clip-rule=&quot;evenodd&quot; d=&quot;M16.33 14.21L20.06 17.94C20.646 18.525 20.646 19.475 20.06 20.06C19.768 20.354 19.384 20.5 19 20.5C18.616 20.5 18.232 20.354 17.94 20.06L14.21 16.33C12.738 17.378 10.943 18 9 18C4.03 18 0 13.97 0 9C0 4.03 4.03 0 9 0C13.97 0 18 4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z&quot; fill=&quot;white&quot; /> </svg>" data-bg-color="white-neutral" data-root-page-title="Business" data-search-placeholder="Search" data-search-enabled="true" data-search-page="https://business.twitter.com/en/search.html" data-search-query-key="q" data-search-query-type="?" data-scribe-element="R69Q" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-profile-enabled="true" data-cta-text="Start a campaign" data-cta-link="https://ads.twitter.com" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral business__header-banner-margin" id="twtr-main"> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h1 class="b01__headline twtr-type--bold-700r twtr-color--white has-mustache"> Welcome to the Twitter Ads Help Center </h1> <div class="b01__mustache twtr-background--blue-200"></div> </div> </div> </div> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-400r twtr-color--white "> Get answers and assistance to all things Twitter Ads right here </h2> </div> </div> </div> </div> <div class="u12-search-form twtr-component--last twtr-component"> <div class="u12" data-chevron-svg="<svg xmlns=&quot;http://www.w3.org/2000/svg&quot; width=&quot;24&quot; height=&quot;24&quot; viewBox=&quot;0 0 24 24&quot; aria-hidden=&quot;true&quot; focusable=&quot;false&quot;> <path opacity=&quot;0&quot; d=&quot;M0 0h24v24H0z&quot;/> <path d=&quot;M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z&quot;/> </svg> " data-search-svg="<svg width=&quot;24&quot; height=&quot;24&quot; viewBox=&quot;0 0 24 24&quot; xmlns=&quot;http://www.w3.org/2000/svg&quot; aria-hidden=&quot;true&quot; focusable=&quot;false&quot;> <path fill-rule=&quot;evenodd&quot; clip-rule=&quot;evenodd&quot; d=&quot;M17.87 16.81l3.66 3.66a.747.747 0 01-.002 1.06.746.746 0 01-1.06 0l-3.66-3.66A8.964 8.964 0 0111 20a9 9 0 119-9 8.98 8.98 0 01-2.13 5.81zM11 3.5c-4.135 0-7.5 3.365-7.5 7.5s3.365 7.5 7.5 7.5 7.5-3.365 7.5-7.5-3.365-7.5-7.5-7.5z&quot;/> </svg> " data-index-path="/content/business-twitter/en" data-search-path="/content/business-twitter/en/help" data-search-result-page="/content/business-twitter/en/search"> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230704031622im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-header-mobile.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230704031622im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-header-desktop.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/help/header/adhc-header-desktop.png.twimg.1920.png" width="1440" height="360" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="LVBH"> <h5>Table of Contents</h5> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-start is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="X8E0"> <h2>01</h2> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="S5L6"> <h4><a href="/web/20230704031622/https://business.twitter.com/en/help/overview.html" target="_blank">Overview</a></h4> </div> </div> </div> </div> </div> </div> <div class="ct09-justify-content twtr-component"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-start is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="4SPY"> <h2>02</h2> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="AMP8"> <html> <head/> <body> <h4><a href="/web/20230704031622/https://business.twitter.com/en/help/account-setup.html" target="_blank">Account setup</a></h4> </body></html> </div> </div> </div> </div> </div> </div> <div class="ct09-justify-content twtr-component"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-start is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="EHBS"> <h2>03</h2> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="YTYU"> <html> <head/> <body> <h4><a href="/web/20230704031622/https://business.twitter.com/en/help/campaign-setup.html" target="_blank">Campaign setup</a></h4> </body></html> </div> </div> </div> </div> </div> </div> <div class="ct09-justify-content twtr-component--last twtr-component"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-start is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="UD8T"> <h2>04</h2> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="UDB9"> <h4><a href="/web/20230704031622/https://business.twitter.com/en/help/campaign-editing-and-optimization.html" target="_blank">Editing &amp; optimizing</a></h4> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-start is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="ZZA1"> <h2>05</h2> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="I35H"> <html> <head/> <body> <h4><a href="/web/20230704031622/https://business.twitter.com/en/help/campaign-measurement-and-analytics.html" target="_blank">Analytics</a></h4> </body></html> </div> </div> </div> </div> </div> </div> <div class="ct09-justify-content twtr-component"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-start is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: 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twtr-padding__paragraph--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component--last twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> Most visited help pages: </h3> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md 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twtr-col-md-12 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component--last twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h4 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> Don't forget about these Twitter Ads basics: </h4> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source 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src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 600 600%22%3E%3C/svg%3E" style="width: 100px" width="100px" height="600px" data-src="/content/dam/business-twitter/help/blue_controls.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-left lazyload "/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="W17H"> <html> <head/> <body> <h5><a href="/web/20230704031622/https://business.twitter.com/en/help/campaign-setup/campaign-targeting/conversation-targeting.html" target="_blank">Conversation targeting</a></h5> </body></html> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md 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</div> <div class="ct01__column twtr-col-md-4 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704031622im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/blue_investment.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704031622im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/blue_investment.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 600 600%22%3E%3C/svg%3E" style="width: 100px" width="100px" height="600px" data-src="/content/dam/business-twitter/help/blue_investment.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-left lazyload "/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="T19C"> <html> <head/> <body> <h5><a href="/web/20230704031622/https://business.twitter.com/en/help/campaign-editing-and-optimization/intro-to-optimizing.html" target="_blank">Campaign optimization</a></h5> </body></html> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="OVHB"> <html> <head/> <body> <h5><a 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