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href="/web/20120217160021/http://www.omniture.com/en/products" title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a></div> </div> <div id="container"> <div id="middle"> <div id="col_right"> <div class="feature"> <img src="https://web.archive.org/web/20120217160021im_/http://assets.omniture.com/en/images/banners/2510_ocom_online_advertising_750x150_en.jpg"> </div> <div class="sidebar"> <div id="izone_690"><div class="first"> <div class="mboxDefault"> <div class="sidebar_block requestlivedemo"> <h4>Contact Us</h4> <ul> <li><a href="/web/20120217160021/http://www.omniture.com/contact"><img style="margin: 4px 0" width="135" height="22" src="https://web.archive.org/web/20120217160021im_/http://omnituremarketing.tt.omtrdc.net/m2/omnituremarketing/ubox/image?mbox=sidebar_ph_pic&mboxDefault=http%3A%2F%2Fs7d5.scene7.com%2Fis%2Fimage%2FOmnitureMarketing%2FSalesPhoneNumber%3F%24fsize%3D34%26%24spnum%3D877.722.7088%26layer%3Dcomp%26wid%3D135%26hei%3D22"/></a></li> <li><a href="/web/20120217160021/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20120217160021/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_global_phone'); </script> </div></div> <div id="izone_447"><div class="first"> <div class="sidebar_block bestpracticeguides"> <h4>Best Practice Guides</h4> <ul> <li><a href="/web/20120217160021/http://www.omniture.com/offer/102?s_osc=14542">7 Advanced Steps to Search Engine Marketing</a></li> <li><a href="/web/20120217160021/http://www.omniture.com/offer/284?s_osc=14542/">Search Engine Marketing: Maximizing Profit with Web Analytics</a></li> </ul> </div> <div class="sidebar_block datasheets"> <h4>Surveys</h4> <ul> <li><a href="/web/20120217160021/http://www.omniture.com/go/29693">Take the 2009 Search Survey</a></li> </ul> </div> <div class="sidebar_block casestudies"> <h4>Success Stories</h4> <ul> <li><a href="/web/20120217160021/http://www.omniture.com/offer/110?s_osc=14542">Jet Blue</a></li> <li><a href="/web/20120217160021/http://www.omniture.com/offer/112?s_osc=14542">LifeMed Media</a></li> <li><a href="/web/20120217160021/http://www.omniture.com/offer/113?s_osc=14542">Notrefamille.com</a></li> </ul> </div> <div class="sidebar_block viewwebinar"> <h4>On-demand Webinars</h4> <ul> <li><a href="/web/20120217160021/http://www.omniture.com/offer/11?s_osc=14542" target="_blank">7 Advanced Steps to Effective Search Marketing</a></li> </ul> </div> </div></div> </div> <div class="copy"> <h1 class="top">Visitor acquisition and retention through online advertising</h1> <p>Digital marketing budgets are devoted to acquiring and retaining customers mainly through search, display, email, mobile, and social marketing. To succeed in today's competitive market conditions, it's critical to target and optimize advertising to reach the right audience with a relevant message and ultimately deliver a compelling site or in-store experience.</p> <p>Adobe, with its robust data platform that feeds powerful analytics and optimization capabilities, is uniquely positioned to help online advertisers achieve and exceed their goals. The Adobe® Digital Marketing Suite provides customers the tools to leverage rich visitor profiles and marketing data insights to optimize advertising campaigns and provide consumers with meaningful and timely messages. Adobe supports search engine marketing, display, email, social, and mobile advertising programs. Adobe SearchCenter+ allows search marketers to access current, reliable data to optimize and automate search campaigns.</p> <h2>Search Marketing</h2> <p>Adobe SearchCenter+ is the most comprehensive search marketing management solution on the market today. Search marketers can meet their business goals with efficiency and reliability through integrated paid and organic search engine data that is aligned with revenue and takes advantage of easy-to-use functionality to automate critical management tasks.</p> <h2>Audience Management</h2> <p>Adobe® AudienceManager enables advertisers to harness robust multisource visitor profiles into complex multipartner advertising distribution opportunities. Adobe AudienceManager, formerly known as Demdex from Adobe, is the first data management platform — in market since 2008. It is embraced by the world's most recognized brands across diverse industries. Its enterprise-level technology is a preferred alternative to homegrown systems that are often expensive to build, operate, and maintain. Adobe AudienceManager provides the scale, reliability, insight, and performance necessary to power large digital advertising programs, yielding unparalleled digital advertising relevance to Adobe Digital Marketing Suite customers.</p> <h2>Audience Measurement and Insight</h2> <p>Publishers must have audited and timely information about their audience in order to provide meaningful targeting data to advertisers. Which means counting all visitor activity as it occurs in real-time, and providing a level of accuracy that advertisers can trust. 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