Data & Insight

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srcset="/sites/default/files/styles/1280x360/public/2019-03/IMG_0160.jpg?itok=i0Qe4D5A 1x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/640x180/public/2019-03/IMG_0160.jpg?itok=gzbZ7hay 1x" type="image/jpeg"/> <img src="/sites/default/files/styles/640x180/public/2019-03/IMG_0160.jpg?itok=gzbZ7hay" alt="" /> </picture> </div> <div class="row-2"> <div class="mb-2.5" data-pattern="tools"> <div data-drupal-messages-fallback class="hidden"></div> <div class="block block-system block-system-breadcrumb-block"> <nav aria-labelledby="system-breadcrumb"> <h2 id="system-breadcrumb" class="visually-hidden"> Breadcrumb </h2> <ol> <li> <a href="https://www.hearst.co.uk/solutions">Solutions</a> </li> <li> data insight </li> </ol> </nav> </div> </div> <h1 class="sr-only"><span>Data & Insight</span> </h1> <h2 class="mb-4 font-sans font-medium text-[32px] leading-tight lg:text-5.5xl" data-pattern="h1">Making data work for brands</h2> </div> <div class="row-2"> <div class="mb-5 prose" data-pattern="prose"><p class="c-intro">We know our audiences inside out: what they like, love and engage with on a global scale. Every article read and every button clicked gives us greater knowledge to help you better understand consumers and target them more effectively. </p></div> </div> <section data-pattern="cards-2" class="cards-2 bg-primary text-primary-foreground py-12 overflow-hidden cards-2--no-image white"> <div class="row-2"> <h2 class="mb-4 text-[26px] leading-tight font-medium md:text-4.5xl" data-pattern="h2">Why Hearst Data & Insight?</h2> </div> <div class="row-2"> <div class="cards-2__inner"> <div class="cards-2__cards"> <article data-pattern="card-2" class="relative"> <div class="mb-3 md:mb-6 w-full h-1 bg-primary-foreground/20 md:h-3" data-pattern="dash"></div> <h4 class="mb-2 text-base/tight font-medium md:text-2xl" data-pattern="h4">Targeted audiences</h4> <div class="field field-description"> <p> Want to target the most relevant consumers for your brand? Think of an audience you'd like to advertise to and, no matter how deep you want to dig, our industry-leading data metrics will unearth them. </p> </div> </article> <article data-pattern="card-2" class="relative"> <div class="mb-3 md:mb-6 w-full h-1 bg-primary-foreground/20 md:h-3" data-pattern="dash"></div> <h4 class="mb-2 text-base/tight font-medium md:text-2xl" data-pattern="h4">Loyalty to brands</h4> <div class="field field-description"> <p> Whether they’re returning subscribers or repeat website visitors, our audiences are reassuringly loyal. They offer a trusted, consistent voice for our partner brands to check in with. </p> </div> </article> <article data-pattern="card-2" class="relative"> <div class="mb-3 md:mb-6 w-full h-1 bg-primary-foreground/20 md:h-3" data-pattern="dash"></div> <h4 class="mb-2 text-base/tight font-medium md:text-2xl" data-pattern="h4">Measurable results</h4> <div class="field field-description"> <p> Our cutting-edge Engaged View Rate (EVR) metric offers real-time insight into how deeply readers engage with your branded content. Data we use refines and maximises campaigns for you. </p> </div> </article> </div> </div> </div> <div class="mt-12 row-2 flex flex-col justify-center items-center"> </div> </section> <div data-pattern="text" class="py-12 dark-navy bg-primary text-primary-foreground" id=""> <div class="row-2"> <div data-pattern="prose" class="prose"><h2>We know what they love, we know what they buy.</h2><p>Through our digital analytics, we know what our audiences are reading, researching, liking, loving and ultimately buying. Marrying demographic and behavioural data, our advanced data capabilities are available to target exactly the audiences you want to reach.</p></div> </div> </div> <section data-pattern="cards-2" class="cards-2 bg-primary text-primary-foreground py-12 overflow-hidden cards-2--image cards-2--left white"> <div class="row-2"> <h2 class="mb-4 text-[26px] leading-tight font-medium md:text-4.5xl" data-pattern="h2">How can we help you?</h2> </div> <div class="row-2"> <div class="cards-2__inner"> <div class="cards-2__image w-full mb-5 field field-image"> <img loading="lazy" src="/sites/default/files/styles/420x315/public/2019-03/IMG_0047_0.jpg?itok=8gA-N3pj" width="420" height="315" alt="" /> </div> <div class="cards-2__cards"> <article data-pattern="card-2" class="relative"> <div class="mb-3 md:mb-6 w-full h-1 bg-primary-foreground/20 md:h-3" data-pattern="dash"></div> <h4 class="mb-2 text-base/tight font-medium md:text-2xl" data-pattern="h4">Direct access to consumers</h4> <div class="field field-description"> <p> Red shoes or blue? Gain access to valuable customers down to a niche level of interest — or a carefully-selected lookalike audience — for bespoke targeted email campaigns. </p> </div> </article> <article data-pattern="card-2" class="relative"> <div class="mb-3 md:mb-6 w-full h-1 bg-primary-foreground/20 md:h-3" data-pattern="dash"></div> <h4 class="mb-2 text-base/tight font-medium md:text-2xl" data-pattern="h4">Editorial newsletters</h4> <div class="field field-description"> <p> A great editorial newsletter has everything a dedicated brand follower cares about, all in one hit. Advertising through one of ours is the perfect way to speak to a specific audience when they’re at their most engaged. </p> </div> </article> </div> </div> </div> </section> <div data-pattern="cards-2" class="cards-2 bg-primary text-primary-foreground py-12 overflow-hidden cards-2--no-image white"> <div class="row-2"> <div class="cards-2__inner"> <div class="cards-2__cards"> <article data-pattern="card-2" class="relative"> <div class="mb-3 md:mb-6 w-full h-1 bg-primary-foreground/20 md:h-3" data-pattern="dash"></div> <h4 class="mb-2 text-base/tight font-medium md:text-2xl" data-pattern="h4">Ask the Hearst panel</h4> <div class="field field-description"> <p> Bring us a set of questions and we can beam it to the Hearst Panel – our community of 30,000+ real-life consumers waiting to share their feedback, thoughts and feelings about whatever you need to know. </p> </div> </article> <article data-pattern="card-2" class="relative"> <div class="mb-3 md:mb-6 w-full h-1 bg-primary-foreground/20 md:h-3" data-pattern="dash"></div> <h4 class="mb-2 text-base/tight font-medium md:text-2xl" data-pattern="h4">Poll our audiences</h4> <div class="field field-description"> <p> Want to target consumers who use anti-ageing skincare? Or those planning to buy a car? An in-article poll on one of our brand's sites will give you the inside track on what makes audiences tick. </p> </div> </article> <article data-pattern="card-2" class="relative"> <div class="mb-3 md:mb-6 w-full h-1 bg-primary-foreground/20 md:h-3" data-pattern="dash"></div> <h4 class="mb-2 text-base/tight font-medium md:text-2xl" data-pattern="h4">Data from competitions</h4> <div class="field field-description"> <p> Engage audiences and acquire new prospects with our commercial competitions. We run and promote contests across our brands, offering users the option to share their data directly with you. </p> </div> </article> </div> </div> </div> <div class="mt-12 row-2 flex flex-col justify-center items-center"> <a class="button" href="https://www.hearst.co.uk/solutions">Integrated Solutions</a> </div> </div> </article> </div> </div> <div class="region region-aside" role="complementary"> <div id="block-getintouch" class="container container relative py-10 bg-primary text-primary-foreground purple contextual-region settings-tray-editable" data-pattern="block-1"> <div class="row-2"> <div class="max-w-6 mx-auto"> <div class="space-y-5"> <div data-pattern="prose" class="prose"><h2>Let's work together</h2><p><strong>Please get in touch below to speak with a member of the Hearst Solutions team about partnerships.</strong></p><p><i>Subscription requests submitted via this form will not be answered</i></p><!DOCTYPE html><html><head><title>HTML Hyperlinks</title></head><script 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