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<!DOCTYPE html><html lang="es-ES"><head><title>Política de privacidad de Shopify España</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content=""/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Política de privacidad de Shopify"/><meta property="og:description" content=""/><meta property="og:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png"/><meta property="twitter:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png"/><meta property="og:url" 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0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="lg:flex hidden h-full" aria-label="Principal" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent 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before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Comienza" class="text-t7 inline-block text-white">Comienza</span></div><ul class="pb-2" aria-labelledby="subNavItem-Comienza"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/comienza"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Comienza tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Desarrolla tu marca</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/website/builder"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Crea tu sitio web<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Editor de tienda online</div></a></li><li class="flex mb-6 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Tienda de aplicaciones de Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Encuentra aplicaciones para negocios<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Tienda de aplicaciones de Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/dominios"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Obtén un dominio propio para tu sitio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Dominios y alojamiento web</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es/tools"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Descubre herramientas empresariales gratis<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Herramientas para gestionar tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Vende" class="text-t7 inline-block text-white">Vende</span></div><ul class="pb-2" aria-labelledby="subNavItem-Vende"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/vender"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende tus productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Vende online o en persona</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/checkout"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Impulsa a los clientes a pagar<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Pago de primera clase</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Haz crecer tu negocio online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/canales"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende en distintos canales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Llega a millones de compradores y aumenta tus ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vender en persona<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende en todo el mundo<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Ventas internacionales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende al por mayor y de forma directa<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Negocio a negocio (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Acepta pagos online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Configura formas de pago</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercado" class="text-t7 inline-block text-white">Mercado</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercado"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promociona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Llega a nuevos clientes y fidelízalos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promociona en las redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Integraciones con redes sociales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Fomenta tu relación con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Correo electrónico de Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Conoce a tu público<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Obtén información útil de tus clientes</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestiona" class="text-t7 inline-block text-white">Gestiona</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestiona"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/gestiona"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gestiona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Sigue las ventas, los pedidos, los informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Mide tu rendimiento<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gestiona tus existencias y los pedidos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Gestión de inventario y pedidos</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 text-black -translate-y-[30px]" data-background="transparent_dark"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="https://shopify.dev" aria-label="Fuente externa: Desarrolladores de Shopify . Crea con las API potentes de Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Desarrolladores de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Crea con las API potentes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Una solución de comercio para las marcas digitales en crecimiento</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/productos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Todos los productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Descubre todos los productos y funciones de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-white hover:text-white" href="/es-es/precios">Precios</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Recursos-toggle-open" aria-controls="RecursosDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Recursos</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="RecursosDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Ayuda y atención al cliente" class="text-t7 inline-block text-white">Ayuda y atención al cliente</span></div><ul class="pb-2" aria-labelledby="subNavItem-Ayuda y atención al cliente"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://help.shopify.com/es/" aria-label="Fuente externa: Ayuda y atención al cliente . Obtén atención al cliente 24/7"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ayuda y atención al cliente<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Obtén atención al cliente 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Consejos de estrategia comercial</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Temas populares" class="text-t7 inline-block text-white">Temas populares</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Temas populares"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">¿Qué es Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Cómo funciona nuestra plataforma de comercio</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Productos nuevos e innovadores de Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Historias de fundadores<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Aprende de comerciantes exitosos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promoción de marca<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Crea tu marca desde cero.</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Crea un plan de marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">SEO de ecommerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Mejora tu calificación en las búsquedas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Estrategia en redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Convierte las redes sociales en ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Crecimiento empresarial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Expande tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 text-black -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Herramientas esenciales" class="text-t7 inline-block text-white">Herramientas esenciales</span></div><ul class="pb-2" aria-labelledby="subNavItem-Herramientas esenciales"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/herramientas/generador-de-logos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Generador de logos<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://www.shopify.com/stock-photos" aria-label="Fuente externa: Fotos de stock ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Fotos de stock<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es-es/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plantilla del plan de negocios<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://www.linkpop.com/" aria-label="Fuente externa: Herramienta de link en la bío ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Herramienta de link en la bío<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/es/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Generador de códigos QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-white hover:text-white" href="/es-es/enterprise">Empresas</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Novedades-toggle-open" aria-controls="NovedadesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Novedades</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white 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stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-dark-bg text-section-dark-text pt-4xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-dark-text pt-hero-top" data-mode="dark" data-component-name="heading-group"><h2 class="text-base tracking-ff-tight font-bold uppercase leading-none pb-xs text-eyebrow-dark-text" data-component-name="kicker">Actualización: 2 de marzo de 2023</h2><h1 class="richtext text-t1 text-balance" data-component-name="heading" data-viewable-component="true">Política de privacidad</h1><p class="richtext text-body-lg opacity-body pt-sm" data-component-name="subhead" data-viewable-component="true">Cómo maneja Shopify su información</p></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-4xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-8 lg:col-span-3 xs:col-start-1 sm:col-start-2 md:col-start-3 lg:col-start-1 relative flex flex-col"><nav class="overflow-y-auto lg:max-h-[80vh] no-scrollbar sticky top-28 flex flex-col gap-y-sm"><h2 class="text-base tracking-ff-tight font-bold uppercase leading-none" data-component-name="kicker">Índice</h2><ol><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#introduction"> Introducción</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#values"> Nuestros valores</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#por-qu-procesamos-su-informaci-n">Por qué procesamos su información</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#sus-derechos-sobre-la-informaci-n">Sus derechos sobre la información</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#d-nde-enviamos-su-informaci-n">Dónde enviamos su información</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#durante-cu-nto-tiempo-conservamos-su-informaci-n">Durante cuánto tiempo conservamos su información</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#c-mo-usamos-el-aprendizaje-autom-tico">Cómo usamos el aprendizaje automático</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#c-mo-protegemos-su-informaci-n">Cómo protegemos su información</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#cookies"> Cómo utilizamos las “cookies” y otras tecnologías de seguimiento</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#contact"> Cómo puede contactarnos</a></li><li class="py-3 lg:pl-6 lg:pr-gutter lg:border-l-[3px] transition-colors hover:border-black border-shade-30"><a class="text-shade-70 hover:text-black transition-colors hover:underline active:text-shade-50" href="#aviso-de-privacidad-regional-para-estados-unidos">Aviso de privacidad regional para Estados Unidos</a></li><hr class="lg:hidden mt-xl"/></ol></nav></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-8 lg:col-span-7 xs:col-start-1 sm:col-start-2 md:col-start-3 lg:col-start-4 relative flex flex-col gap-y-xl"><div data-mode="light"><div class="richtext text-body-base"><h2 id="introduction" class="text-t4"> Introducción</h2><p>Con la finalidad de mejorar el comercio para quienes están en Shopify, recopilamos y utilizamos información sobre:</p><ul> <li><a href="/es-es/legal/privacy/merchants">los comerciantes que utilizan Shopify</a> para potenciar su negocio;</li> <li><a href="/es-es/legal/privacy/app-users">los clientes</a> que compran en un negocio con tecnología de Shopify;</li> <li><a href="/es-es/legal/privacy/partners">los partners</a> que desarrollan aplicaciones para que las utilicen los comerciantes, crean tiendas en nombre de los comerciantes, recomiendan Shopify a posibles emprendedores o ayudan a los comerciantes a gestionar o mejorar su negocio con tecnología de Shopify;</li> <li><a href="/es-es/legal/privacy/app-users">los usuarios de las aplicaciones de Shopify</a> y servicios como <a href="https://shop.app/">Shop</a> o <a href="https://shop.app/shop-pay">Shop Pay</a>;</li> <li>los visitantes de los <a href="/es-es/legal/privacy/visitors">sitios web de Shopify</a> o cualquier persona que se comunique con el equipo de <a href="/es-es/legal/privacy/visitors">atención al cliente de Shopify</a>.</li> </ul> <p>Esta Política de privacidad lo ayudará a entender mejor cómo recopilamos, usamos y compartimos su información personal. Actualizaremos esta política ante cualquier cambio en nuestras prácticas de privacidad. Si hay algún cambio significativo, se lo notificaremos (por ejemplo, a través del panel de control de Shopify o por correo electrónico).</p><h2 id="values" class="text-t4"> Nuestros valores</h2><p>La confianza es la base de la plataforma de Shopify y contempla la confianza en que haremos lo correcto con su información. Hay tres valores principales que nos guían en el desarrollo de nuestros productos y servicios. Estos valores lo ayudarán a entender mejor nuestro modo de pensar sobre su información y privacidad.</p><h3 class="flex flex-wrap items-center text-t5"><span><svg class="inline-block mr-xs" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" height="32" width="32"><path fill="currentColor" fill-rule="evenodd" d="M39 19.692a.5.5 0 0 1-.242.428l-4.384 1.274A12.5 12.5 0 0 0 35 17.5V8h3.5a.5.5 0 0 1 .5.5v11.192ZM22.5 27c-5.238 0-9.5-4.262-9.5-9.5V5h19v12.5c0 5.238-4.262 9.5-9.5 9.5Zm2.5 7h-4v-4.1c.493.06.991.1 1.5.1.856 0 1.692-.087 2.5-.251v4.25Zm5.919 6H15.081l1-3h13.838l1 3ZM6.242 20.12A.5.5 0 0 1 6 19.692V8.5a.5.5 0 0 1 .5-.5H10v9.5a12.5 12.5 0 0 0 .626 3.894L6.242 20.12ZM38.5 5H35V4a2 2 0 0 0-2-2H12a2 2 0 0 0-2 2v1H6.5C4.57 5 3 6.57 3 8.5v11.192c0 1.39.823 2.649 2.097 3.207.059.025.12.048.183.066l6.802 1.976c.139.04.28.06.418.06.006 0 .01-.003.016-.003A12.501 12.501 0 0 0 18 29.15V34h-3a1.5 1.5 0 0 0-1.423 1.026l-2 6A1.497 1.497 0 0 0 13 43h20a1.501 1.501 0 0 0 1.423-1.974l-2-6A1.5 1.5 0 0 0 31 34h-3v-5.288a12.517 12.517 0 0 0 4.484-3.714c.006 0 .01.003.016.003.138 0 .279-.02.418-.06l6.802-1.976a1.59 1.59 0 0 0 .183-.066A3.502 3.502 0 0 0 42 19.692V8.5C42 6.57 40.43 5 38.5 5Z" clip-rule="evenodd"></path></svg> Su información le pertenece</span></h3><p>Analizamos cuidadosamente qué tipo de información necesitamos para proporcionar nuestros servicios e intentamos limitar la información recopilada a lo que realmente necesitamos. En la medida de lo posible, eliminamos o anonimizamos esa información cuando ya no la necesitamos. Durante el desarrollo y el perfeccionamiento de nuestros productos, los ingenieros colaboran estrechamente con los equipos de privacidad y seguridad para garantizar que se tenga en cuenta la privacidad en el diseño. En todo ese proceso, nuestro principio fundamental es que sus datos le pertenecen, y nuestro objetivo es utilizarlos únicamente en su beneficio.</p><h3 class="flex flex-wrap items-center text-t5"><span><svg class="inline-block mr-xs" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" height="32" width="32"><path fill="currentColor" fill-rule="evenodd" d="m25.5 27.621 10.379 10.38-1.379 1.378L24.121 29l1.379-1.379Zm-8.502 4.88-.001 1.5c-.034 3.284-2.704 6-5.997 6-.11 0-.218-.012-.326-.018l2.097-2.098c1.227-1.227 1.629-3.126.825-4.663-1.34-2.557-4.568-2.908-6.424-1.05l-2.155 2.154C5.011 34.218 5 34.11 5 34a5.998 5.998 0 0 1 5.937-5.997H11c0 .002.752.001 1.502 0a1.493 1.493 0 0 0 1.037-.422l.002-.002a.646.646 0 0 0 .037-.037l13.911-13.909-.003-.006c.316-.275.52-.673.522-1.124.003-.754.003-1.507-.008-1.497V11a6 6 0 0 1 6-6c.11 0 .218.011.326.017l-2.097 2.098c-1.227 1.227-1.629 3.126-.825 4.663 1.34 2.557 4.568 2.907 6.424 1.05l2.155-2.154c.006.108.017.216.017.326a6 6 0 0 1-6 6h-.006l-1.495.003c-.397 0-.755.157-1.023.41l-.005-.005-13.979 13.98.005.003a1.486 1.486 0 0 0-.499 1.11Zm-3.936-18.064v.001a1.5 1.5 0 0 0-1.062-.44H8.428L5.326 7.795l2.471-2.47L14 8.427V12c0 .414.168.79.439 1.06l4.69 4.69-1.377 1.377-4.69-4.69ZM39.379 34.5 38 35.88 27.621 25.5 29 24.121l10.379 10.38Zm3.621 0c0-.414-.168-.789-.439-1.06L31.121 22l2.002-2.002H34a9.215 9.215 0 0 0 2.098-.236c3.173-.729 5.722-3.23 6.578-6.37a8.94 8.94 0 0 0-.151-5.26 8.965 8.965 0 0 0-.716-1.597c-.355-.62-1.219-.71-1.724-.206l-1.198 1.198-3.18 3.18a.999.999 0 1 1-1.414-1.414l3.18-3.18 1.199-1.199c.504-.504.414-1.368-.206-1.723a8.975 8.975 0 0 0-1.598-.716 8.907 8.907 0 0 0-4.704-.284c-3.659.763-6.546 3.791-7.07 7.492a9.453 9.453 0 0 0-.092 1.323v.871L21.25 15.63 17 11.38V7.5c0-.59-.345-1.098-.842-1.342l.003-.005-7.999-3.999-.003.005A1.476 1.476 0 0 0 7.5 2c-.383 0-.729.148-.994.385L6.5 2.38 2.439 6.44A1.499 1.499 0 0 0 2 7.5c0 .237.061.46.158.658l-.004.002 4 8 .005-.003c.244.496.751.841 1.341.841h3.88l4.25 4.251-3.753 3.753H11a9.284 9.284 0 0 0-2.107.238c-3.168.731-5.713 3.231-6.568 6.366a8.932 8.932 0 0 0 .15 5.262c.188.56.428 1.093.716 1.597.355.62 1.219.711 1.724.206l1.198-1.198 3.18-3.18a.999.999 0 1 1 1.414 1.414l-3.18 3.18-1.199 1.2c-.504.503-.414 1.367.206 1.722a8.975 8.975 0 0 0 1.598.716 8.934 8.934 0 0 0 5.315.135c3.121-.87 5.601-3.415 6.319-6.575.16-.708.234-1.405.232-2.085l.002-.878 2-2L33.439 42.56a1.496 1.496 0 0 0 2.122 0l7.06-7.06-.006-.006c.237-.265.385-.61.385-.994Z" clip-rule="evenodd"></path></svg> Protegemos su información de otros</span></h3><p>Cuando hay solicitudes externas, nos negamos a compartir su información personal, a menos que usted nos autorice a hacerlo o estemos legalmente obligados a hacerlo. Cuando tenemos la obligación legal de compartir su información personal, se lo notificamos con antelación, a menos que la ley lo prohíba.</p><h3 class="flex flex-wrap items-center text-t5"><span> Ayudamos a los comerciantes y partners a cumplir con sus obligaciones de privacidad</span></h3><p>Muchos comerciantes y partners de Shopify no cuentan con un equipo dedicado a la privacidad y, para nosotros, es importante ayudarlos a cumplir con sus obligaciones de privacidad. Para ello, tratamos de crear nuestros productos y servicios de manera que puedan utilizarse fácilmente respetando la privacidad. También proporcionamos preguntas frecuentes y documentación sobre las cuestiones de privacidad más importantes y respondemos a las preguntas relacionadas con el tema.</p><h2 id="por-qu-procesamos-su-informaci-n" class="text-t4">Por qué procesamos su información</h2><p>Por lo general, utilizamos su información cuando es necesario para cumplir con una obligación contractual (por ejemplo, con el fin de procesar sus pagos de suscripción para utilizar la plataforma de Shopify) o si nosotros o alguno de nuestros partners necesita utilizar su información personal por una razón relacionada con el negocio (por ejemplo, para proporcionarle un servicio). La legislación del Espacio Económico Europeo (“EEE”) y del Reino Unido (“R. U.”) definen estas razones como “intereses legítimos”. Estos “intereses legítimos” incluyen:</p><ul> <li>prevenir riesgos y fraudes;</li> <li>responder a preguntas o proporcionar otro tipo de asistencia;</li> <li>ayudar a los comerciantes a encontrar y utilizar aplicaciones en la tienda de aplicaciones;</li> <li>proporcionar y perfeccionar productos y servicios;</li> <li>proporcionar informes y estadísticas;</li> <li>probar funciones o servicios adicionales;</li> <li>colaborar con el marketing, la publicidad y otras comunicaciones.</li> </ul> <p>El tratamiento de la información personal con esos “intereses legítimos” solo se lleva a cabo después de evaluar los posibles riesgos para su privacidad y compensarlos con una serie de medidas, entre ellas, proporcionar una total transparencia sobre nuestras prácticas de privacidad, darle el control sobre su información personal cuando sea necesario, limitar la información que guardamos, el uso que le damos, a quiénes la enviamos y el tiempo que la guardamos, y utilizar medidas técnicas para proteger su información.</p><p>También podemos tratar sus datos personales en los casos en los que haya otorgado su consentimiento. En concreto, cuando no contemos con un fundamento legal alternativo para el tratamiento, cuando nos indique que transfiramos información a un tercero, cuando recibamos sus datos de parte de un tercero que ya cuente con su consentimiento o cuando la legislación nos obligue a solicitarle su consentimiento (lo que incluye el contexto de algunas de nuestras actividades de venta o marketing). Puede retirar su consentimiento en cualquier momento modificando sus opciones en materia de comunicación, dándose de baja de nuestras comunicaciones o contactando con nosotros.</p><p>Dependiendo de si actúa en calidad de comerciante, cliente, partner, usuario o visitante, consulte las políticas de privacidad complementarias aplicables para entender los fines del tratamiento, las categorías de los destinatarios y las bases legales para el tratamiento de los distintos tipos de datos personales.</p><h2 id="sus-derechos-sobre-la-informaci-n" class="text-t4">Sus derechos sobre la información</h2><p>Creemos que tiene el derecho de acceder a su información personal y controlarla, independientemente de dónde viva. Dependiendo del uso que haga de Shopify, puede tener derecho a corregir, modificar, eliminar, trasladar a otro proveedor de servicios, restringir u objetar ciertos usos de su información personal, así como solicitar acceso a ella. No le cobraremos más ni le brindaremos un nivel de servicio diferente si ejerce sus derechos de privacidad. Tenga en cuenta que algunos de estos derechos solo se aplican en circunstancias determinadas y que todos ellos pueden estar limitados por la ley.</p><p>Si compra algo en una tienda con tecnología de Shopify o proporciona información de cualquier forma a esta, y desea ejercer estos derechos sobre la información de su compra o interacción, tendrá que contactar directamente con el comerciante con el que ha interactuado. Nosotros actuamos como encargados y tratamos los datos en su nombre. Por supuesto, ayudaremos a nuestros comerciantes a atender estas solicitudes según lo dispuesto en la legislación aplicable, proporcionándoles las herramientas necesarias y respondiendo a sus preguntas.</p><p>Si es un comerciante, partner, usuario de Shop, empleado de Shopify, visitante del sitio web u otra persona con la que Shopify tenga una relación directa, envíe la solicitud de titular de datos a través de nuestro <a href="https://privacy.shopify.com/en">portal online</a>. Tenga en cuenta que, si nos envía una solicitud relacionada con sus datos personales, tendremos que asegurarnos de que es usted antes de que podamos responder. Para tal fin, es posible que usemos un servicio externo para recopilar y verificar documentos de identificación. Puede consultar información adicional sobre los derechos disponibles para los residentes en Estados Unidos en la sección “Aviso de privacidad regional para Estados Unidos”.</p><p>Si no le satisface nuestra respuesta a su solicitud, puede contactarse con nosotros para resolver el problema. Si se encuentra en el EEE o en Reino Unido, también tiene derecho a presentar una reclamación ante la autoridad local responsable de la protección de datos o la privacidad en cualquier momento.</p><p>Por último, dado que no existe un consenso acerca del significado de la señal <a href="https://en.wikipedia.org/wiki/Do_Not_Track">“No realizar seguimiento”</a>, no respondemos de ninguna manera particular a estas señales.</p><h2 id="d-nde-enviamos-su-informaci-n" class="text-t4">Dónde enviamos su información</h2><p>Somos una empresa canadiense, pero operamos en muchos países y tratamos los datos de personas de todo el mundo. Para gestionar nuestro negocio, podemos enviar su información personal fuera de su país, provincia o región, lo que incluye Estados Unidos. Esos datos pueden estar sujetos a las leyes de los países a los que los enviamos. Cuando transferimos su información a otros países, tomamos medidas para protegerla.</p><p>Dependiendo de si es un comerciante, cliente, partner, usuario o visitante, consulte las políticas de privacidad complementarias aplicables, según corresponda.</p><h4 class="text-t6">Transferencias fuera de Europa y Suiza</h4><p>Si se encuentra en el EEE, el Reino Unido o Suiza, su información personal la controla nuestra filial irlandesa, Shopify International Ltd. Luego, su información se envía a otras sucursales de Shopify y a proveedores de servicios que pueden estar ubicados en otras regiones, entre ellas, Canadá (donde tenemos nuestra sede) y Estados Unidos. Cuando enviamos su información personal fuera del EEE, el Reino Unido o Suiza, lo hacemos de acuerdo con la legislación aplicable.</p><p>Si se encuentra en el EEE, el Reino Unido o Suiza y enviamos su información personal a Canadá, esta queda protegida por la legislación canadiense que, según la Comisión Europea, protege su información de forma adecuada. Si después enviamos esa información personal fuera de Canadá (por ejemplo, a nuestros <a href="https://help.shopify.com/es//manual/your-account/privacy/GDPR/subprocessors">Subencargados</a>), la información queda protegida por compromisos contractuales comparables a los de las <a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en">cláusulas contractuales estándar.</a></p><p>Por último, aunque hacemos todo lo posible por proteger su información, en ocasiones la ley nos obliga a revelarla (por ejemplo, si recibimos una orden judicial vinculante). Para obtener información sobre cómo respondemos a dichas órdenes, consulte las <a href="/es-es/legal/gvtaccesspolicy">Pautas sobre solicitudes legales</a>.</p><h2 id="durante-cu-nto-tiempo-conservamos-su-informaci-n" class="text-t4">Durante cuánto tiempo conservamos su información</h2><p>Conservaremos sus datos personales únicamente durante el tiempo necesario para cumplir los propósitos por los que los hemos recopilado. Con el fin de determinar el período de conservación adecuado, tendremos en cuenta la cantidad, la naturaleza y la confidencialidad de sus datos personales, el riesgo potencial de daño asociado a un uso no autorizado o a la divulgación de sus datos personales, los fines para los que tratamos sus datos personales y si podemos alcanzar dichos fines mediante otros medios, así como los requisitos legales aplicables. También conservaremos y usaremos su información personal en la medida en la que sea necesario para cumplir nuestras obligaciones legales, resolver disputas y aplicar nuestras políticas. Si deja de usar nuestros servicios o si elimina la cuenta que tiene con nosotros, eliminaremos su información o la almacenaremos en un formato agregado y anonimizado.</p><p>Dependiendo de si es un comerciante, cliente, partner, usuario o visitante, consulte las políticas de privacidad complementarias aplicables, según corresponda, para obtener información adicional sobre la conservación de sus datos personales.</p><h2 id="c-mo-usamos-el-aprendizaje-autom-tico" class="text-t4">Cómo usamos el aprendizaje automático</h2><p>Entre los métodos que podemos utilizar para ayudar a los comerciantes de Shopify, se encuentra el uso de técnicas como el “aprendizaje automático” (que algunas legislaciones, como determinadas leyes del EEE y el Reino Unido, definen como “toma de decisiones automatizada”), que nos ayuda a mejorar nuestros servicios. Cuando utilizamos el aprendizaje automático, podemos: (1) seguir involucrando a una persona en el proceso (que, por tanto, no está totalmente automatizado); o (2) usar el aprendizaje automático de manera que no tenga implicaciones de tipo legal o efectos de importancia similar (por ejemplo, para cambiar el orden en que aparecen las aplicaciones cuando visita la tienda de aplicaciones).</p><h2 id="c-mo-protegemos-su-informaci-n" class="text-t4">Cómo protegemos su información</h2><p>Nuestros equipos trabajan incesantemente para proteger su información y garantizar la seguridad e integridad de nuestra plataforma. También contamos con auditores independientes que evalúan la seguridad de nuestros archivos de datos y de los sistemas que procesan la información financiera. No obstante, todos sabemos que ningún método de transmisión a través de Internet y ningún método de almacenamiento electrónico puede ser un 100% seguro. Por lo tanto, no podemos garantizar la seguridad absoluta de su información personal. Puede encontrar más información sobre nuestras medidas de seguridad en <a href="/es-es/security">/es-es/security</a>.</p><h2 id="cookies" class="text-t4"> Cómo utilizamos las “cookies” y otras tecnologías de seguimiento</h2><p>Utilizamos las <a href="https://www.allaboutcookies.org/">cookies</a> y otras tecnologías de seguimiento similares en nuestro sitio web y cuando proporcionamos nuestros servicios. Para obtener más información sobre cómo usamos estas tecnologías y saber qué empresas colocan cookies en nuestros sitios, qué cookies colocamos en las tiendas de los comerciantes y cómo dar de baja ciertos tipos de cookies, consulte nuestra <a href="/es-es/legal/cookies">Política de cookies</a>.</p><h2 id="contact" class="text-t4"> Cómo puede contactarnos</h2><p>Si desea pedir información, enviar una solicitud o presentar una queja sobre cómo procesamos sus datos personales, comuníquese con <a href="https://help.shopify.com/es/">atención al cliente de Shopify</a> o envíenos un correo a una de las direcciones que aparecen a continuación. Si desea presentar una solicitud legalmente vinculante en relación con la información personal de otra persona (por ejemplo, si recibe una citación o una orden judicial), consulte nuestras <a href="/es-es/legal/gvtaccesspolicy">Pautas sobre solicitudes legales</a>.</p><p>Si es un comerciante, partner, usuario de Shop, empleado de Shopify, visitante del sitio web o cualquier otra persona con la que Shopify tenga una relación directa y se encuentra en el EEE o en el Reino Unido, el responsable de sus datos personales es Shopify International Ltd. Si compra algo o proporciona sus datos en una tienda con tecnología de Shopify, el responsable de sus datos es el comerciante y nosotros actuamos como encargado del tratamiento en su nombre.</p><p>Si tiene preguntas sobre cómo trata su información personal un comerciante o una tienda, contacte con el comerciante o visite su política de privacidad.</p><p><strong>Shopify Commerce Singapore Pte. Ltd.</strong><br/> A/A: Data Protection Officer <br/> 77 Robinson Road, <br/> #13-00 Robinson 77, <br/> Singapur 068896 <br/></p><p><strong>Si se encuentra en el EEE, el Reino Unido, Oriente Medio, Sudamérica o África:</strong></p><p><strong>Shopify International Ltd.</strong> <br/> A/A: Data Protection Officer <br/> c/o Intertrust Ireland <br/> 2nd Floor 1-2 Victoria Buildings <br/> Haddington Road <br/> Dublin 4, D04 XN32 <br/> Irlanda <br/></p><p><strong>Si se encuentra en Asia, Australia o Nueva Zelanda:</strong></p><p><strong>Shopify Commerce Singapore Pte. Ltd.</strong> <br/> A/A: Data Protection Officer <br/> 77 Robinson Road, <br/> #13-00 Robinson 77, <br/> Singapur 068896 <br/></p><h2 id="aviso-de-privacidad-regional-para-estados-unidos" class="text-t4">Aviso de privacidad regional para Estados Unidos</h2><p>Este Aviso de privacidad regional para Estados Unidos (“Aviso para Estados Unidos”) complementa nuestra Política de privacidad y todas las políticas de privacidad complementarias disponibles en <a href="http://www.shopify.com">www.shopify.com</a> (en conjunto, las “Políticas de privacidad de Shopify”).</p><p>Este Aviso para Estados Unidos se aplica a personas que residan en determinados Estados de Estados Unidos y su objetivo es ayudarlo a entender mejor cómo recopilamos, usamos y compartimos su información personal y, en función de cómo use Shopify o de su lugar de residencia, cómo ejercer los derechos disponibles en virtud de las diferentes leyes aplicables en materia de privacidad en Estados Unidos, más concretamente, la Ley de privacidad del cliente de California, la Ley de privacidad de Colorado, la Ley de privacidad de los datos personales y de supervisión online de Connecticut, la Ley de privacidad de los consumidores de Utah y la Ley de protección de datos del consumidor de Virginia (en conjunto, la “Legislación en materia de privacidad de Estados Unidos”).</p><h3 class="text-t5">Qué información recopilamos y compartimos sobre usted</h3><p>Para ofrecerle nuestras aplicaciones y servicios, necesitamos tratar datos sobre usted, lo que incluye información personal.</p><p>No “vendemos” su información personal en el sentido en que se define este término en la Legislación en materia de privacidad de Estados Unidos.</p><p>Aquí tiene un resumen de las categorías de información personal que podemos haber recopilado sobre usted a lo largo de los últimos 12 meses y las partes con las que podemos haberla compartido, en función de cómo use Shopify.</p><table> <thead> <tr> <th>Categorías de información personal recopilada</th> <th>Destinatarios de información personal</th> </tr> </thead> <tbody> <tr> <td> <ul> <li>Identificadores, incluidos el nombre, la dirección de correo electrónico, la dirección postal y el número de teléfono.</li> <li>Las categorías de información personal contempladas en la ley sobre registros de clientes de California, incluidos el nombre, la dirección postal y de facturación, el número de teléfono y la información de tarjetas de débito o crédito.</li> <li>Información comercial, incluidos los productos que compra, añade al carrito de compras, marca como favoritos o valora (si es un cliente), e información que nos proporciona sobre usted y su empresa (si es un comerciante).</li> <li>Fotos y videos, que pueden incluir imágenes de caras, si decide proporcionarlos.</li> <li>Información sobre actividad en Internet o en otras redes electrónicas, incluida la información sobre el dispositivo y el navegador que usa, la conexión de red, la dirección IP y la forma en la que navega en nuestras aplicaciones y sitios.</li> <li>Datos de geolocalización, incluidas su dirección postal y de facturación.</li> <li>Inferencias o información derivada de otras informaciones personales sobre usted, que pueden incluir sus preferencias, intereses y otra información que se utilice para personalizar su experiencia.</li> <li>Otra información que nos proporcione.</li> <li> Información personal confidencial, que puede incluir: <ul> <li>Identificadores emitidos por autoridades gubernamentales, como el número de la seguridad social, el permiso de conducir, el documento nacional de identidad o el pasaporte.</li> <li>Sus credenciales de acceso a cuentas (como datos de inicio de sesión, cuentas financieras, números de tarjetas de débito o crédito en combinación con cualquier código de acceso de seguridad requerido, contraseñas o credenciales que permiten el acceso a una cuenta).</li> <li>La ubicación precisa de su dispositivo (si es usuario de la aplicación Shop, pero solo cuando permita que Shop acceda a esta información).</li> <li>Información que decida compartir de manera voluntaria y que pueda revelar ciertas características, como su origen racial o étnico, o su orientación sexual.</li> <li>El contenido de los mensajes de correo electrónico de las bandejas de entrada que vincula a su cuenta de Shop e información de mensajes de correo electrónico que transfiere a la aplicación para que se incluya en su historial de pedidos (si usa Shop).</li> </ul> </li> </ul> </td> <td> <ul> <li>Las empresas que nos ayudan a ofrecerle nuestros servicios, incluidos los proveedores de almacenamiento en la nube, procesadores de pagos, partners de preparación de pedidos, proveedores de seguridad, proveedores de correo electrónico, mercados y proveedores de análisis de datos.</li> <li>Anunciantes y proveedores de servicios de marketing.</li> <li>Comerciantes cuyas tiendas visita o en las que hace compras.</li> <li>Partners que ofrecen diferentes servicios a los comerciantes, como los que desarrollan aplicaciones o temas para uso por parte de estos, los que como afiliados nos recomiendan a posibles comerciantes o los que ayudan a los comerciantes a crear o a gestionar sus tiendas.</li> <li>Fuerzas del orden u otros terceros relacionados con solicitudes legales, para cumplir la legislación aplicable o evitar daños.</li> </ul> </td> </tr> </tbody> </table> <h3 class="text-t5">Por qué recopilamos y compartimos su información personal</h3><p>Usamos y compartimos su información personal para los fines descritos en las Políticas de privacidad de Shopify. En relación con las categorías de información confidencial que recopilamos, solo usamos o divulgamos dicha información con su consentimiento específico, cuando se requiere, o en los casos permitidos por la legislación.</p><h3 class="text-t5">Fuentes de información personal</h3><p>Con la finalidad de mejorar el comercio para todos los usuarios de Shopify, recopilamos y utilizamos información personal de las siguientes fuentes:</p><ul> <li>Usted: recopilamos la información que nos proporciona al usar nuestra plataforma, lo que incluye el registro en Shopify como comerciante, el acceso a una tienda con tecnología de Shopify, la introducción de los datos de un pedido, el acceso a uno de los sitios web de Shopify o el contacto con el equipo de atención al cliente de Shopify. Recopilamos la información de pago y los datos de la cuenta que nos proporciona (lo que incluye la información sobre su empresa si es un comerciante), las tiendas de Shopify o los artículos que guarda en favoritos, las compras que realiza, las reseñas que publica y cualquier otra interacción o comunicación con las tiendas o con otros usuarios de nuestras aplicaciones o servicios. También recopilamos información sobre su navegación en nuestras aplicaciones y sitios, lo que incluye los términos de búsqueda que usa.</li> <li>Sus dispositivos: recopilamos información sobre los dispositivos que usa y que procede de ellos, lo que incluye equipos informáticos, teléfonos y otros dispositivos conectados a Internet que use para acceder a nuestras aplicaciones o servicios, y combinamos esta información con la que obtenemos de los diferentes dispositivos que usa.</li> <li>Terceros: recibimos información de los partners que nos ayudan a proporcionarle nuestros servicios. Estos partners incluyen:<ul> <li>Proveedores de correo electrónico. Si usa la aplicación Shop y conecta sus bandejas de entrada de terceros, como Gmail u Outlook (según sus términos y políticas y en la medida en que lo permita la legislación aplicable), recibiremos información para identificar los correos electrónicos relacionados con compras y mostrar dentro de Shop la información sobre los pedidos específicos que haya realizado, las tiendas con las que haya interactuado en el pasado y otros datos pertinentes.</li> <li>Proveedores de servicios. Recibimos información de nuestros proveedores de servicios, que nos ayudan a proporcionar servicios a nuestros comerciantes, como la revisión de cuentas para detectar el fraude y otras incidencias.</li> <li>Mercados. Si usa la aplicación Shop, recibiremos información sobre las compras que haga en otros mercados o plataformas, como Amazon, que decida conectar con Shop. Esta información nos ayudará a ofrecerle y a mejorar Shop, a personalizar su experiencia cuando use nuestras aplicaciones y servicios, y a determinar si puede disfrutar de ofertas o formas de pago específicas.</li> <li>Subencargados. Trabajamos con subencargados externos que nos ofrecen servicios de alojamiento en la nube, entrega de contenido, análisis de datos, registros internos, servicios de logística y envío de correo electrónico, entre otros, con el fin de proporcionarle nuestros servicios. Para obtener más información, consulte la lista de subencargados de Shopify.</li> <li>Proveedores de cookies y de informes y estadísticas. Recibimos información a través del uso de nuestras cookies, complementos para redes sociales (como el botón Me gusta de Facebook), píxeles y etiquetas con fines empresariales, tales como proporcionar información para medir la interacción de los usuarios con el contenido de nuestros sitios web. Para obtener más información sobre cómo usamos estas tecnologías, consulte nuestra Política de cookies.</li> </ul> </li> </ul> <h3 class="text-t5">Durante cuánto tiempo conservamos su información</h3><p>Como necesitamos su información personal para poder ofrecerle los servicios de Shopify, normalmente la conservamos (incluidos los datos confidenciales) mientras haga uso de los productos o servicios de Shopify o hasta que nos indique que eliminemos su información. También podemos conservar su información personal para el cumplimiento de obligaciones legales o para proteger nuestros intereses o los de terceros.</p><p>Si tiene una tienda con tecnología de Shopify y la cierra, deja de pagar las tarifas de suscripción o desactivamos su cuenta, conservamos los datos de la tienda durante dos años antes de iniciar el proceso de eliminación.</p><p>Cuando visita o hace una compra en la tienda con tecnología de Shopify de un comerciante, actuamos como proveedor de servicios o encargado de los datos del comerciante, y es este, y no Shopify, quien decide durante cuánto tiempo se conserva su información.</p><h3 class="text-t5">Sus derechos sobre la información</h3><p>En función de su lugar de residencia, la forma en la que use Shopify y sujeto a una serie de excepciones, podrá ejercer parte de los siguientes derechos o todos ellos:</p><ul> <li>Derecho a conocer: el derecho a solicitar que le comuniquemos la información personal que recopilamos, usamos o compartimos sobre usted, así como la información sobre nuestras prácticas de gestión de datos.</li> <li>Derecho a solicitar la corrección: el derecho a solicitar que corrijamos información personal incorrecta sobre usted.</li> <li>Derecho a solicitar la eliminación: el derecho a solicitar que eliminemos información personal que hayamos recopilado sobre usted.</li> </ul> <p>Para ejercer sus derechos, entre los que se incluyen el “derecho a conocer” y el “derecho a solicitar la eliminación”, envíe una solicitud a través de nuestro portal online. Si utiliza Shop o Shop Pay, visite <a href="https://shop.app/delete-account">https://shop.app/delete-account</a> para consultar las instrucciones sobre cómo solicitar la eliminación de su información.</p><p>Si ha visitado o hecho una compra en la tienda con tecnología de Shopify de un comerciante, contáctese directamente con él. Si nos envía la solicitud a nosotros, se la reenviaremos al comerciante correspondiente.</p><p>Tenga en cuenta que, para proteger la información y la integridad de nuestros productos y servicios, puede que tengamos que verificar su identidad antes de procesar su solicitud. En algunos casos, tendremos que recopilar información adicional para verificar su identidad, como su dirección de correo electrónico o su documento de identidad oficial.</p><p>Tal y como establece la Legislación en materia de privacidad de Estados Unidos, puede designar a un agente autorizado para que lleve a cabo estas solicitudes en su nombre. Si recurre a un agente autorizado para enviar una solicitud, puede que necesitemos recopilar información adicional, como un documento de identidad oficial, para verificar su identidad antes de procesar su solicitud, y así proteger su información.</p><p>Para obtener más información sobre las solicitudes que hemos recibido en virtud de la CCPA, haga clic aquí. En algunos Estados, puede tener el derecho de apelar nuestra decisión en relación con una solicitud relativa a estos derechos. Si desea hacerlo, contacte con el equipo de atención al cliente de Shopify.</p><p>No actuaremos de manera discriminatoria contra usted por ejercer cualquiera de estos derechos.</p><h3 class="text-t5">Cómo puede contactarnos</h3><p>Si quiere enviarnos una pregunta o tiene alguna duda sobre cómo tratamos su información personal, contacte con el equipo de atención al cliente de Shopify. Si quiere presentar una solicitud relacionada con su información personal, contacte con nosotros usando los métodos descritos en la sección anterior.</p></div></div></div></div></section></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Logo de Shopify</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 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aria-label="Fuente externa: Comunidad de Shopify" data-component-name="comunidad-de-shopify">Comunidad de Shopify</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="desarrolladores"><h2 class="text-base font-bold text-white">Desarrolladores</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Fuente externa: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Fuente externa: Documentación de API" data-component-name="documentaci-n-de-a-p-i">Documentación de API</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Fuente externa: Dev Degree" 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data-component-name="creador-de-sitios-web">Creador de sitios web</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es-es/tour/ecommerce-website" aria-label="Sitio web de ecommerce" data-component-name="sitio-web-de-ecommerce">Sitio web de ecommerce</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button 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Actual: España"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">España</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/legal/privacidad?country=es&lang=es" data-component-name="es-0" aria-current="true">España<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/legal/privacy?country=au&lang=en" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/juridisch/privacy?country=be&lang=nl" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/legal/privacidade?country=br&lang=pt" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/legal/privacy?country=ca&lang=en" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/legal/confidentialite?country=ca&lang=fr" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/legal/privacidad?country=co&lang=es" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/legal/privacy?country=dk&lang=da" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/legal/datenschutz?country=de&lang=de" lang="de" data-component-name="de-8" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/legal/privacidad?country=us&lang=es" lang="es" data-component-name="es-9" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/legal/confidentialite?country=fr&lang=fr" lang="fr" data-component-name="fr-10" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/legal/privacy?country=hk&lang=en" lang="en" data-component-name="en-11" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/legal/privacy?country=in&lang=en" lang="en" data-component-name="en-12" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/legal/privacy?country=id&lang=en" lang="en" data-component-name="en-13" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/legal/privacy?country=ie&lang=en" lang="en" data-component-name="en-14" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/legal/privacy?country=it&lang=it" lang="it" data-component-name="it-15" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/legal/privacy?country=my&lang=en" lang="en" data-component-name="en-16" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/legal/privacidad?country=mx&lang=es" lang="es" data-component-name="es-17" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/juridisch/privacy?country=nl&lang=nl" lang="nl" data-component-name="nl-18" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/legal/privacy?country=nz&lang=en" lang="en" data-component-name="en-19" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/legal/privacy?country=ng&lang=en" lang="en" data-component-name="en-20" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/legal/privacy?country=no&lang=en" lang="en" data-component-name="en-21" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/legal/privacy?country=ph&lang=en" lang="en" data-component-name="en-22" aria-current="false">Philippines</a></li><li class="flex 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Nuestra plataforma ha sido evaluada y certificada por:","video":"Video","videoTutorials":"Videotutoriales"}}}},"site":{"domain":"www.shopify.es","countryCode":"ES","hreflang":"es-ES","locale":"es-ES","currencyCode":"EUR","features":["adword_credits","blog","editions","facebook_instagram","google","limited_pages","lite_plan","starter_plan","plus","localized_help_center","payments_online","payments_swipe","pos","pos_retail","sitemap_blog","sitemap_tools","tax_automation","google_buy","global_page_title","wisepad"],"pathPrefix":"es-es","languageCode":"es"}},"pages/es-es~~layout":{"mainNavData":[{"content":"Soluciones","data":{"gaEvent":"Main Nav","gaAction":"Online Solutions"},"navItems":[{"content":"Comienza","data":{"gaEvent":"Main Nav","gaAction":"Build Nav"},"columnStart":1,"columnSpan":3,"icon":"build","navItems":[{"content":"Comienza tu negocio","url":"/es-es/comienza","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Start"},"description":"Desarrolla tu 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mundo","url":"/es-es/international","data":{"gaEvent":"Main Nav","gaAction":"Sell globally"},"description":"Ventas internacionales"},{"content":"Vende al por mayor y de forma directa","url":"/es-es/plus/solutions/b2b-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Sell wholesale and direct"},"description":"Negocio a negocio (B2B)"},{"content":"Acepta pagos online","url":"/es-es/payments","data":{"gaEvent":"Main Nav","gaAction":"Accept online payments"},"description":"Configura formas de pago"}]},{"content":"Mercado","data":{"gaEvent":"Main Nav","gaAction":"Market Nav"},"columnStart":7,"columnSpan":3,"icon":"market","navItems":[{"content":"Promociona tu negocio","url":"/es-es/marketing","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Market your business"},"description":"Llega a nuevos clientes y fidelízalos"},{"content":"Promociona en las redes sociales","url":"/es-es/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"Integraciones con redes sociales"},{"content":"Fomenta tu relación con los clientes","url":"/es-es/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Correo electrónico de Shopify"},{"content":"Conoce a tu público","url":"/es-es/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Obtén información útil de tus clientes"}]},{"content":"Gestiona","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Gestiona tu negocio","url":"/es-es/gestiona","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Sigue las ventas, los pedidos, los informes y estadísticas"},{"content":"Mide tu rendimiento","url":"/es-es/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Informes y estadísticas"},{"content":"Gestiona tus existencias y los pedidos","url":"/es-es/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Gestión de inventario y pedidos"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Desarrolladores de Shopify","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Crea con las API potentes de Shopify","columnSpan":3},{"content":"Shopify Plus","url":"/es-es/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"Una solución de comercio para las marcas digitales en crecimiento","columnSpan":3},{"content":"Todos los productos","url":"/es-es/productos","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Descubre todos los productos y funciones de Shopify","columnSpan":3}]}]},{"content":"Precios","url":"/es-es/precios","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Recursos","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Ayuda y atención al cliente","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Ayuda y atención al cliente","url":"https://help.shopify.com/es/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"Obtén atención al cliente 24/7"},{"content":"Blog de Shopify","url":"/es-es/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Consejos de estrategia comercial"}]},{"content":"Temas populares","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"¿Qué es Shopify?","url":"/es-es/blog/what-is-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"Cómo funciona nuestra plataforma de comercio"},{"content":"Shopify Editions","url":"/es-es/editions","data":{"gaEvent":"Main Nav","gaAction":"Editions"},"description":"Productos nuevos e innovadores de Shopify"},{"content":"Historias de fundadores","url":"/es-es/blog/topics/founder-stories","data":{"gaEvent":"Main Nav","gaAction":"Founder Stories"},"description":"Aprende de comerciantes exitosos"},{"content":"Promoción de marca","url":"/es-es/blog/how-to-build-a-brand","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Crea tu marca desde cero."},{"content":"Marketing","url":"/es-es/blog/marketing-plan","data":{"gaEvent":"Main Nav","gaAction":"Marketing"},"description":"Crea un plan de marketing"},{"content":"SEO de ecommerce","url":"/es-es/blog/ecommerce-seo-beginners-guide","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Mejora tu calificación en las búsquedas"},{"content":"Estrategia en redes sociales","url":"/es-es/blog/topics/social-media-optimization","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Convierte las redes sociales en ventas"},{"content":"Crecimiento empresarial","url":"/es-es/blog/how-to-scale-small-business","data":{"gaEvent":"Main Nav","gaAction":"Business growth"},"description":"Expande tu negocio"}]},{"content":"Herramientas esenciales","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Generador de logos","url":"/es-es/herramientas/generador-de-logos","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Fotos de stock","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Plantilla del plan de negocios","url":"/es-es/blog/business-plan-template","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Herramienta de link en la bío","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"Generador de códigos QR","url":"/es/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]},{"content":"Empresas","url":"/es-es/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}},{"content":"Novedades","data":{"gaEvent":"Main Nav","gaAction":"What's New"},"navItems":[{"simple":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Edition de invierno 2025","url":"/es-es/editions/winter2025","data":{"gaEvent":"Main Nav","gaAction":"Editions"},"description":"Las últimas 150+ actualizaciones de productos","columnSpan":3,"icon":"editions"},{"content":"Todas las Editions","url":"/es-es/editions/all","data":{"gaEvent":"Main Nav","gaAction":"All Editions"},"description":"Archivo de las Shopify Editions anteriores","columnSpan":3,"icon":"allEditions"}]}]}],"segments":null},"pages/es-es/legal/$article":{"contentMd":"## {{id=\"introduction\"}} Introducción\n\nCon la finalidad de mejorar el comercio para quienes están en Shopify, recopilamos y utilizamos información sobre:\n\n- [los comerciantes que utilizan Shopify]({{site, url(path: '/legal/privacy/merchants')}}) para potenciar su negocio;\n- [los clientes]({{site, url(path: '/legal/privacy/app-users')}}) que compran en un negocio con tecnología de Shopify;\n- [los partners]({{site, url(path: '/legal/privacy/partners')}}) que desarrollan aplicaciones para que las utilicen los comerciantes, crean tiendas en nombre de los comerciantes, recomiendan Shopify a posibles emprendedores o ayudan a los comerciantes a gestionar o mejorar su negocio con tecnología de Shopify;\n- [los usuarios de las aplicaciones de Shopify]({{site, url(path: '/legal/privacy/app-users')}}) y servicios como [Shop](https://shop.app/) o [Shop Pay](https://shop.app/shop-pay);\n- los visitantes de los [sitios web de Shopify]({{site, url(path: '/legal/privacy/visitors')}}) o cualquier persona que se comunique con el equipo de [atención al cliente de Shopify]({{site, url(path: '/legal/privacy/visitors')}}).\n\nEsta Política de privacidad lo ayudará a entender mejor cómo recopilamos, usamos y compartimos su información personal. Actualizaremos esta política ante cualquier cambio en nuestras prácticas de privacidad. Si hay algún cambio significativo, se lo notificaremos (por ejemplo, a través del panel de control de Shopify o por correo electrónico).\n\n## {{id=\"values\"}} Nuestros valores\n\nLa confianza es la base de la plataforma de Shopify y contempla la confianza en que haremos lo correcto con su información. Hay tres valores principales que nos guían en el desarrollo de nuestros productos y servicios. Estos valores lo ayudarán a entender mejor nuestro modo de pensar sobre su información y privacidad.\n\n### {{Icon name=\"champion\"}} Su información le pertenece\n\nAnalizamos cuidadosamente qué tipo de información necesitamos para proporcionar nuestros servicios e intentamos limitar la información recopilada a lo que realmente necesitamos. En la medida de lo posible, eliminamos o anonimizamos esa información cuando ya no la necesitamos. Durante el desarrollo y el perfeccionamiento de nuestros productos, los ingenieros colaboran estrechamente con los equipos de privacidad y seguridad para garantizar que se tenga en cuenta la privacidad en el diseño. En todo ese proceso, nuestro principio fundamental es que sus datos le pertenecen, y nuestro objetivo es utilizarlos únicamente en su beneficio.\n\n### {{Icon name=\"tools\"}} Protegemos su información de otros\n\nCuando hay solicitudes externas, nos negamos a compartir su información personal, a menos que usted nos autorice a hacerlo o estemos legalmente obligados a hacerlo. Cuando tenemos la obligación legal de compartir su información personal, se lo notificamos con antelación, a menos que la ley lo prohíba.\n\n### {{Icon name=\"customer_experience\"}} Ayudamos a los comerciantes y partners a cumplir con sus obligaciones de privacidad\n\nMuchos comerciantes y partners de Shopify no cuentan con un equipo dedicado a la privacidad y, para nosotros, es importante ayudarlos a cumplir con sus obligaciones de privacidad. Para ello, tratamos de crear nuestros productos y servicios de manera que puedan utilizarse fácilmente respetando la privacidad. También proporcionamos preguntas frecuentes y documentación sobre las cuestiones de privacidad más importantes y respondemos a las preguntas relacionadas con el tema.\n\n## Por qué procesamos su información\n\nPor lo general, utilizamos su información cuando es necesario para cumplir con una obligación contractual (por ejemplo, con el fin de procesar sus pagos de suscripción para utilizar la plataforma de Shopify) o si nosotros o alguno de nuestros partners necesita utilizar su información personal por una razón relacionada con el negocio (por ejemplo, para proporcionarle un servicio). La legislación del Espacio Económico Europeo (“EEE”) y del Reino Unido (“R. U.”) definen estas razones como “intereses legítimos”. Estos “intereses legítimos” incluyen:\n\n- prevenir riesgos y fraudes;\n- responder a preguntas o proporcionar otro tipo de asistencia;\n- ayudar a los comerciantes a encontrar y utilizar aplicaciones en la tienda de aplicaciones;\n- proporcionar y perfeccionar productos y servicios;\n- proporcionar informes y estadísticas;\n- probar funciones o servicios adicionales;\n- colaborar con el marketing, la publicidad y otras comunicaciones.\n\nEl tratamiento de la información personal con esos “intereses legítimos” solo se lleva a cabo después de evaluar los posibles riesgos para su privacidad y compensarlos con una serie de medidas, entre ellas, proporcionar una total transparencia sobre nuestras prácticas de privacidad, darle el control sobre su información personal cuando sea necesario, limitar la información que guardamos, el uso que le damos, a quiénes la enviamos y el tiempo que la guardamos, y utilizar medidas técnicas para proteger su información.\n\nTambién podemos tratar sus datos personales en los casos en los que haya otorgado su consentimiento. En concreto, cuando no contemos con un fundamento legal alternativo para el tratamiento, cuando nos indique que transfiramos información a un tercero, cuando recibamos sus datos de parte de un tercero que ya cuente con su consentimiento o cuando la legislación nos obligue a solicitarle su consentimiento (lo que incluye el contexto de algunas de nuestras actividades de venta o marketing). Puede retirar su consentimiento en cualquier momento modificando sus opciones en materia de comunicación, dándose de baja de nuestras comunicaciones o contactando con nosotros.\n\nDependiendo de si actúa en calidad de comerciante, cliente, partner, usuario o visitante, consulte las políticas de privacidad complementarias aplicables para entender los fines del tratamiento, las categorías de los destinatarios y las bases legales para el tratamiento de los distintos tipos de datos personales.\n\n## Sus derechos sobre la información\n\nCreemos que tiene el derecho de acceder a su información personal y controlarla, independientemente de dónde viva. Dependiendo del uso que haga de Shopify, puede tener derecho a corregir, modificar, eliminar, trasladar a otro proveedor de servicios, restringir u objetar ciertos usos de su información personal, así como solicitar acceso a ella. No le cobraremos más ni le brindaremos un nivel de servicio diferente si ejerce sus derechos de privacidad. Tenga en cuenta que algunos de estos derechos solo se aplican en circunstancias determinadas y que todos ellos pueden estar limitados por la ley.\n\nSi compra algo en una tienda con tecnología de Shopify o proporciona información de cualquier forma a esta, y desea ejercer estos derechos sobre la información de su compra o interacción, tendrá que contactar directamente con el comerciante con el que ha interactuado. Nosotros actuamos como encargados y tratamos los datos en su nombre. Por supuesto, ayudaremos a nuestros comerciantes a atender estas solicitudes según lo dispuesto en la legislación aplicable, proporcionándoles las herramientas necesarias y respondiendo a sus preguntas.\n\nSi es un comerciante, partner, usuario de Shop, empleado de Shopify, visitante del sitio web u otra persona con la que Shopify tenga una relación directa, envíe la solicitud de titular de datos a través de nuestro [portal online]({{privacy, url(path: '/')}}). Tenga en cuenta que, si nos envía una solicitud relacionada con sus datos personales, tendremos que asegurarnos de que es usted antes de que podamos responder. Para tal fin, es posible que usemos un servicio externo para recopilar y verificar documentos de identificación. Puede consultar información adicional sobre los derechos disponibles para los residentes en Estados Unidos en la sección “Aviso de privacidad regional para Estados Unidos”.\n\nSi no le satisface nuestra respuesta a su solicitud, puede contactarse con nosotros para resolver el problema. Si se encuentra en el EEE o en Reino Unido, también tiene derecho a presentar una reclamación ante la autoridad local responsable de la protección de datos o la privacidad en cualquier momento.\n\nPor último, dado que no existe un consenso acerca del significado de la señal [“No realizar seguimiento”](https://en.wikipedia.org/wiki/Do_Not_Track), no respondemos de ninguna manera particular a estas señales.\n\n## Dónde enviamos su información\n\nSomos una empresa canadiense, pero operamos en muchos países y tratamos los datos de personas de todo el mundo. Para gestionar nuestro negocio, podemos enviar su información personal fuera de su país, provincia o región, lo que incluye Estados Unidos. Esos datos pueden estar sujetos a las leyes de los países a los que los enviamos. Cuando transferimos su información a otros países, tomamos medidas para protegerla.\n\nDependiendo de si es un comerciante, cliente, partner, usuario o visitante, consulte las políticas de privacidad complementarias aplicables, según corresponda.\n\n#### Transferencias fuera de Europa y Suiza\n\nSi se encuentra en el EEE, el Reino Unido o Suiza, su información personal la controla nuestra filial irlandesa, Shopify International Ltd. Luego, su información se envía a otras sucursales de Shopify y a proveedores de servicios que pueden estar ubicados en otras regiones, entre ellas, Canadá (donde tenemos nuestra sede) y Estados Unidos. Cuando enviamos su información personal fuera del EEE, el Reino Unido o Suiza, lo hacemos de acuerdo con la legislación aplicable.\n\nSi se encuentra en el EEE, el Reino Unido o Suiza y enviamos su información personal a Canadá, esta queda protegida por la legislación canadiense que, según la Comisión Europea, protege su información de forma adecuada. Si después enviamos esa información personal fuera de Canadá (por ejemplo, a nuestros [Subencargados]({{helpUrl}}/manual/your-account/privacy/GDPR/subprocessors)), la información queda protegida por compromisos contractuales comparables a los de las [cláusulas contractuales estándar.](https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en)\n\nPor último, aunque hacemos todo lo posible por proteger su información, en ocasiones la ley nos obliga a revelarla (por ejemplo, si recibimos una orden judicial vinculante). Para obtener información sobre cómo respondemos a dichas órdenes, consulte las [Pautas sobre solicitudes legales]({{site, url(path: '/legal/gvtaccesspolicy')}}).\n\n## Durante cuánto tiempo conservamos su información\n\nConservaremos sus datos personales únicamente durante el tiempo necesario para cumplir los propósitos por los que los hemos recopilado. Con el fin de determinar el período de conservación adecuado, tendremos en cuenta la cantidad, la naturaleza y la confidencialidad de sus datos personales, el riesgo potencial de daño asociado a un uso no autorizado o a la divulgación de sus datos personales, los fines para los que tratamos sus datos personales y si podemos alcanzar dichos fines mediante otros medios, así como los requisitos legales aplicables. También conservaremos y usaremos su información personal en la medida en la que sea necesario para cumplir nuestras obligaciones legales, resolver disputas y aplicar nuestras políticas. Si deja de usar nuestros servicios o si elimina la cuenta que tiene con nosotros, eliminaremos su información o la almacenaremos en un formato agregado y anonimizado.\n\nDependiendo de si es un comerciante, cliente, partner, usuario o visitante, consulte las políticas de privacidad complementarias aplicables, según corresponda, para obtener información adicional sobre la conservación de sus datos personales.\n\n## Cómo usamos el aprendizaje automático\n\nEntre los métodos que podemos utilizar para ayudar a los comerciantes de Shopify, se encuentra el uso de técnicas como el “aprendizaje automático” (que algunas legislaciones, como determinadas leyes del EEE y el Reino Unido, definen como “toma de decisiones automatizada”), que nos ayuda a mejorar nuestros servicios. Cuando utilizamos el aprendizaje automático, podemos: (1) seguir involucrando a una persona en el proceso (que, por tanto, no está totalmente automatizado); o (2) usar el aprendizaje automático de manera que no tenga implicaciones de tipo legal o efectos de importancia similar (por ejemplo, para cambiar el orden en que aparecen las aplicaciones cuando visita la tienda de aplicaciones).\n\n## Cómo protegemos su información\n\nNuestros equipos trabajan incesantemente para proteger su información y garantizar la seguridad e integridad de nuestra plataforma. También contamos con auditores independientes que evalúan la seguridad de nuestros archivos de datos y de los sistemas que procesan la información financiera. No obstante, todos sabemos que ningún método de transmisión a través de Internet y ningún método de almacenamiento electrónico puede ser un 100% seguro. Por lo tanto, no podemos garantizar la seguridad absoluta de su información personal. Puede encontrar más información sobre nuestras medidas de seguridad en [{{site, url(path: '/security')}}]({{site, url(path: '/security')}}).\n\n## {{id=\"cookies\"}} Cómo utilizamos las “cookies” y otras tecnologías de seguimiento\n\nUtilizamos las [cookies](https://www.allaboutcookies.org/) y otras tecnologías de seguimiento similares en nuestro sitio web y cuando proporcionamos nuestros servicios. Para obtener más información sobre cómo usamos estas tecnologías y saber qué empresas colocan cookies en nuestros sitios, qué cookies colocamos en las tiendas de los comerciantes y cómo dar de baja ciertos tipos de cookies, consulte nuestra [Política de cookies]({{site, url(path: '/legal/cookies')}}).\n\n## {{id=\"contact\"}} Cómo puede contactarnos\n\nSi desea pedir información, enviar una solicitud o presentar una queja sobre cómo procesamos sus datos personales, comuníquese con [atención al cliente de Shopify]({{helpUrl}}) o envíenos un correo a una de las direcciones que aparecen a continuación. Si desea presentar una solicitud legalmente vinculante en relación con la información personal de otra persona (por ejemplo, si recibe una citación o una orden judicial), consulte nuestras [Pautas sobre solicitudes legales]({{site, url(path: '/legal/gvtaccesspolicy')}}).\n\nSi es un comerciante, partner, usuario de Shop, empleado de Shopify, visitante del sitio web o cualquier otra persona con la que Shopify tenga una relación directa y se encuentra en el EEE o en el Reino Unido, el responsable de sus datos personales es Shopify International Ltd. Si compra algo o proporciona sus datos en una tienda con tecnología de Shopify, el responsable de sus datos es el comerciante y nosotros actuamos como encargado del tratamiento en su nombre.\n\nSi tiene preguntas sobre cómo trata su información personal un comerciante o una tienda, contacte con el comerciante o visite su política de privacidad.\n\n**Shopify Commerce Singapore Pte. Ltd.**\u003cbr/\u003e A/A: Data Protection Officer \u003cbr/\u003e 77 Robinson Road, \u003cbr/\u003e #13-00 Robinson 77, \u003cbr/\u003e Singapur 068896 \u003cbr/\u003e\n\n**Si se encuentra en el EEE, el Reino Unido, Oriente Medio, Sudamérica o África:**\n\n**Shopify International Ltd.** \u003cbr/\u003e A/A: Data Protection Officer \u003cbr/\u003e c/o Intertrust Ireland \u003cbr/\u003e 2nd Floor 1-2 Victoria Buildings \u003cbr/\u003e Haddington Road \u003cbr/\u003e Dublin 4, D04 XN32 \u003cbr/\u003e Irlanda \u003cbr/\u003e\n\n**Si se encuentra en Asia, Australia o Nueva Zelanda:**\n\n**Shopify Commerce Singapore Pte. Ltd.** \u003cbr/\u003e A/A: Data Protection Officer \u003cbr/\u003e 77 Robinson Road, \u003cbr/\u003e #13-00 Robinson 77, \u003cbr/\u003e Singapur 068896 \u003cbr/\u003e\n\n## Aviso de privacidad regional para Estados Unidos\n\nEste Aviso de privacidad regional para Estados Unidos (“Aviso para Estados Unidos”) complementa nuestra Política de privacidad y todas las políticas de privacidad complementarias disponibles en www.shopify.com (en conjunto, las “Políticas de privacidad de Shopify”).\n\nEste Aviso para Estados Unidos se aplica a personas que residan en determinados Estados de Estados Unidos y su objetivo es ayudarlo a entender mejor cómo recopilamos, usamos y compartimos su información personal y, en función de cómo use Shopify o de su lugar de residencia, cómo ejercer los derechos disponibles en virtud de las diferentes leyes aplicables en materia de privacidad en Estados Unidos, más concretamente, la Ley de privacidad del cliente de California, la Ley de privacidad de Colorado, la Ley de privacidad de los datos personales y de supervisión online de Connecticut, la Ley de privacidad de los consumidores de Utah y la Ley de protección de datos del consumidor de Virginia (en conjunto, la “Legislación en materia de privacidad de Estados Unidos”).\n\n### Qué información recopilamos y compartimos sobre usted\n\nPara ofrecerle nuestras aplicaciones y servicios, necesitamos tratar datos sobre usted, lo que incluye información personal.\n\nNo “vendemos” su información personal en el sentido en que se define este término en la Legislación en materia de privacidad de Estados Unidos.\n\nAquí tiene un resumen de las categorías de información personal que podemos haber recopilado sobre usted a lo largo de los últimos 12 meses y las partes con las que podemos haberla compartido, en función de cómo use Shopify.\n\n\u003ctable\u003e\n \u003cthead\u003e\n \u003ctr\u003e\n \u003cth\u003eCategorías de información personal recopilada\u003c/th\u003e\n \u003cth\u003eDestinatarios de información personal\u003c/th\u003e\n \u003c/tr\u003e\n \u003c/thead\u003e\n \u003ctbody\u003e\n \u003ctr\u003e\n \u003ctd\u003e\n \u003cul\u003e\n \u003cli\u003eIdentificadores, incluidos el nombre, la dirección de correo electrónico, la dirección postal y el número de teléfono.\u003c/li\u003e\n \u003cli\u003eLas categorías de información personal contempladas en la ley sobre registros de clientes de California, incluidos el nombre, la dirección postal y de facturación, el número de teléfono y la información de tarjetas de débito o crédito.\u003c/li\u003e\n \u003cli\u003eInformación comercial, incluidos los productos que compra, añade al carrito de compras, marca como favoritos o valora (si es un cliente), e información que nos proporciona sobre usted y su empresa (si es un comerciante).\u003c/li\u003e\n \u003cli\u003eFotos y videos, que pueden incluir imágenes de caras, si decide proporcionarlos.\u003c/li\u003e\n \u003cli\u003eInformación sobre actividad en Internet o en otras redes electrónicas, incluida la información sobre el dispositivo y el navegador que usa, la conexión de red, la dirección IP y la forma en la que navega en nuestras aplicaciones y sitios.\u003c/li\u003e\n \u003cli\u003eDatos de geolocalización, incluidas su dirección postal y de facturación.\u003c/li\u003e\n \u003cli\u003eInferencias o información derivada de otras informaciones personales sobre usted, que pueden incluir sus preferencias, intereses y otra información que se utilice para personalizar su experiencia.\u003c/li\u003e\n \u003cli\u003eOtra información que nos proporcione.\u003c/li\u003e\n \u003cli\u003e\n Información personal confidencial, que puede incluir:\n \u003cul\u003e\n \u003cli\u003eIdentificadores emitidos por autoridades gubernamentales, como el número de la seguridad social, el permiso de conducir, el documento nacional de identidad o el pasaporte.\u003c/li\u003e\n \u003cli\u003eSus credenciales de acceso a cuentas (como datos de inicio de sesión, cuentas financieras, números de tarjetas de débito o crédito en combinación con cualquier código de acceso de seguridad requerido, contraseñas o credenciales que permiten el acceso a una cuenta).\u003c/li\u003e\n \u003cli\u003eLa ubicación precisa de su dispositivo (si es usuario de la aplicación Shop, pero solo cuando permita que Shop acceda a esta información).\u003c/li\u003e\n \u003cli\u003eInformación que decida compartir de manera voluntaria y que pueda revelar ciertas características, como su origen racial o étnico, o su orientación sexual.\u003c/li\u003e\n \u003cli\u003eEl contenido de los mensajes de correo electrónico de las bandejas de entrada que vincula a su cuenta de Shop e información de mensajes de correo electrónico que transfiere a la aplicación para que se incluya en su historial de pedidos (si usa Shop).\u003c/li\u003e\n \u003c/ul\u003e\n \u003c/li\u003e\n \u003c/ul\u003e\n \u003c/td\u003e\n \u003ctd\u003e\n \u003cul\u003e\n \u003cli\u003eLas empresas que nos ayudan a ofrecerle nuestros servicios, incluidos los proveedores de almacenamiento en la nube, procesadores de pagos, partners de preparación de pedidos, proveedores de seguridad, proveedores de correo electrónico, mercados y proveedores de análisis de datos.\u003c/li\u003e\n \u003cli\u003eAnunciantes y proveedores de servicios de marketing.\u003c/li\u003e\n \u003cli\u003eComerciantes cuyas tiendas visita o en las que hace compras.\u003c/li\u003e\n \u003cli\u003ePartners que ofrecen diferentes servicios a los comerciantes, como los que desarrollan aplicaciones o temas para uso por parte de estos, los que como afiliados nos recomiendan a posibles comerciantes o los que ayudan a los comerciantes a crear o a gestionar sus tiendas.\u003c/li\u003e\n \u003cli\u003eFuerzas del orden u otros terceros relacionados con solicitudes legales, para cumplir la legislación aplicable o evitar daños.\u003c/li\u003e\n \u003c/ul\u003e\n \u003c/td\u003e\n \u003c/tr\u003e\n \u003c/tbody\u003e\n\u003c/table\u003e\n\n### Por qué recopilamos y compartimos su información personal\n\nUsamos y compartimos su información personal para los fines descritos en las Políticas de privacidad de Shopify. En relación con las categorías de información confidencial que recopilamos, solo usamos o divulgamos dicha información con su consentimiento específico, cuando se requiere, o en los casos permitidos por la legislación.\n\n### Fuentes de información personal\n\nCon la finalidad de mejorar el comercio para todos los usuarios de Shopify, recopilamos y utilizamos información personal de las siguientes fuentes:\n\n- Usted: recopilamos la información que nos proporciona al usar nuestra plataforma, lo que incluye el registro en Shopify como comerciante, el acceso a una tienda con tecnología de Shopify, la introducción de los datos de un pedido, el acceso a uno de los sitios web de Shopify o el contacto con el equipo de atención al cliente de Shopify. Recopilamos la información de pago y los datos de la cuenta que nos proporciona (lo que incluye la información sobre su empresa si es un comerciante), las tiendas de Shopify o los artículos que guarda en favoritos, las compras que realiza, las reseñas que publica y cualquier otra interacción o comunicación con las tiendas o con otros usuarios de nuestras aplicaciones o servicios. También recopilamos información sobre su navegación en nuestras aplicaciones y sitios, lo que incluye los términos de búsqueda que usa.\n- Sus dispositivos: recopilamos información sobre los dispositivos que usa y que procede de ellos, lo que incluye equipos informáticos, teléfonos y otros dispositivos conectados a Internet que use para acceder a nuestras aplicaciones o servicios, y combinamos esta información con la que obtenemos de los diferentes dispositivos que usa.\n- Terceros: recibimos información de los partners que nos ayudan a proporcionarle nuestros servicios. Estos partners incluyen:\n - Proveedores de correo electrónico. Si usa la aplicación Shop y conecta sus bandejas de entrada de terceros, como Gmail u Outlook (según sus términos y políticas y en la medida en que lo permita la legislación aplicable), recibiremos información para identificar los correos electrónicos relacionados con compras y mostrar dentro de Shop la información sobre los pedidos específicos que haya realizado, las tiendas con las que haya interactuado en el pasado y otros datos pertinentes.\n - Proveedores de servicios. Recibimos información de nuestros proveedores de servicios, que nos ayudan a proporcionar servicios a nuestros comerciantes, como la revisión de cuentas para detectar el fraude y otras incidencias.\n - Mercados. Si usa la aplicación Shop, recibiremos información sobre las compras que haga en otros mercados o plataformas, como Amazon, que decida conectar con Shop. Esta información nos ayudará a ofrecerle y a mejorar Shop, a personalizar su experiencia cuando use nuestras aplicaciones y servicios, y a determinar si puede disfrutar de ofertas o formas de pago específicas.\n - Subencargados. Trabajamos con subencargados externos que nos ofrecen servicios de alojamiento en la nube, entrega de contenido, análisis de datos, registros internos, servicios de logística y envío de correo electrónico, entre otros, con el fin de proporcionarle nuestros servicios. Para obtener más información, consulte la lista de subencargados de Shopify.\n - Proveedores de cookies y de informes y estadísticas. Recibimos información a través del uso de nuestras cookies, complementos para redes sociales (como el botón Me gusta de Facebook), píxeles y etiquetas con fines empresariales, tales como proporcionar información para medir la interacción de los usuarios con el contenido de nuestros sitios web. Para obtener más información sobre cómo usamos estas tecnologías, consulte nuestra Política de cookies.\n\n### Durante cuánto tiempo conservamos su información\n\nComo necesitamos su información personal para poder ofrecerle los servicios de Shopify, normalmente la conservamos (incluidos los datos confidenciales) mientras haga uso de los productos o servicios de Shopify o hasta que nos indique que eliminemos su información. También podemos conservar su información personal para el cumplimiento de obligaciones legales o para proteger nuestros intereses o los de terceros.\n\nSi tiene una tienda con tecnología de Shopify y la cierra, deja de pagar las tarifas de suscripción o desactivamos su cuenta, conservamos los datos de la tienda durante dos años antes de iniciar el proceso de eliminación.\n\nCuando visita o hace una compra en la tienda con tecnología de Shopify de un comerciante, actuamos como proveedor de servicios o encargado de los datos del comerciante, y es este, y no Shopify, quien decide durante cuánto tiempo se conserva su información.\n\n### Sus derechos sobre la información\n\nEn función de su lugar de residencia, la forma en la que use Shopify y sujeto a una serie de excepciones, podrá ejercer parte de los siguientes derechos o todos ellos:\n\n- Derecho a conocer: el derecho a solicitar que le comuniquemos la información personal que recopilamos, usamos o compartimos sobre usted, así como la información sobre nuestras prácticas de gestión de datos.\n- Derecho a solicitar la corrección: el derecho a solicitar que corrijamos información personal incorrecta sobre usted.\n- Derecho a solicitar la eliminación: el derecho a solicitar que eliminemos información personal que hayamos recopilado sobre usted.\n\nPara ejercer sus derechos, entre los que se incluyen el “derecho a conocer” y el “derecho a solicitar la eliminación”, envíe una solicitud a través de nuestro portal online. Si utiliza Shop o Shop Pay, visite https://shop.app/delete-account para consultar las instrucciones sobre cómo solicitar la eliminación de su información.\n\nSi ha visitado o hecho una compra en la tienda con tecnología de Shopify de un comerciante, contáctese directamente con él. Si nos envía la solicitud a nosotros, se la reenviaremos al comerciante correspondiente.\n\nTenga en cuenta que, para proteger la información y la integridad de nuestros productos y servicios, puede que tengamos que verificar su identidad antes de procesar su solicitud. En algunos casos, tendremos que recopilar información adicional para verificar su identidad, como su dirección de correo electrónico o su documento de identidad oficial.\n\nTal y como establece la Legislación en materia de privacidad de Estados Unidos, puede designar a un agente autorizado para que lleve a cabo estas solicitudes en su nombre. Si recurre a un agente autorizado para enviar una solicitud, puede que necesitemos recopilar información adicional, como un documento de identidad oficial, para verificar su identidad antes de procesar su solicitud, y así proteger su información.\n\nPara obtener más información sobre las solicitudes que hemos recibido en virtud de la CCPA, haga clic aquí. En algunos Estados, puede tener el derecho de apelar nuestra decisión en relación con una solicitud relativa a estos derechos. Si desea hacerlo, contacte con el equipo de atención al cliente de Shopify.\n\nNo actuaremos de manera discriminatoria contra usted por ejercer cualquiera de estos derechos.\n\n### Cómo puede contactarnos\n\nSi quiere enviarnos una pregunta o tiene alguna duda sobre cómo tratamos su información personal, contacte con el equipo de atención al cliente de Shopify. Si quiere presentar una solicitud relacionada con su información personal, contacte con nosotros usando los métodos descritos en la sección 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