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searchaux" style="display:none">Block of television programming occurring between mid-morning and late afternoon</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the television time schedule. For the channel formerly known as Daytime, see <a href="/wiki/Lifetime_(TV_network)" class="mw-redirect" title="Lifetime (TV network)">Lifetime (TV network)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-More_citations_needed plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Daytime_television" title="Special:EditPage/Daytime television">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Daytime+television%22">"Daytime television"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Daytime+television%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Daytime+television%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Daytime+television%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Daytime+television%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Daytime+television%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">August 2017</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table><figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Dayparting_in_the_United_States.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Dayparting_in_the_United_States.svg/220px-Dayparting_in_the_United_States.svg.png" decoding="async" width="220" height="754" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Dayparting_in_the_United_States.svg/330px-Dayparting_in_the_United_States.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Dayparting_in_the_United_States.svg/440px-Dayparting_in_the_United_States.svg.png 2x" data-file-width="700" data-file-height="2400" /></a><figcaption>United States Television <a href="/wiki/Dayparting" title="Dayparting">dayparting</a>; daytime television in red.</figcaption></figure> <p><b>Daytime</b> is a block of <a href="/wiki/Television_program" class="mw-redirect" title="Television program">television programming</a> taking place during the late-morning and afternoon on weekdays. Daytime programming is typically <a href="/wiki/Broadcast_programming" title="Broadcast programming">scheduled</a> to air between the hours of 9:00 a.m. and 5:00 p.m., following the early morning <a href="/wiki/Dayparting" title="Dayparting">daypart</a> typically dedicated to <a href="/wiki/Breakfast_television" title="Breakfast television">morning shows</a> and preceding the evening dayparts that eventually lead into <a href="/wiki/Prime_time" title="Prime time">prime time</a>. </p><p>The majority of daytime programming is typically targeted towards women (and in particular, <a href="/wiki/Housewife" title="Housewife">housewives</a>). Historically, <a href="/wiki/Court_show" title="Court show">court shows</a>, <a href="/wiki/Game_show" title="Game show">game shows</a>, <a href="/wiki/Soap_opera" title="Soap opera">soap operas</a>, & <a href="/wiki/Talk_show" title="Talk show">talk shows</a> have been fixtures of daytime programming, although daytime soap operas have seen declines in North America due to changing audiences and viewing habits. This type of daytime programming is typically aired on weekdays; weekend daytime programming is often very different and more varied in nature, and usually focuses more on <a href="/wiki/Sport" title="Sport">sports</a> broadcasts. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Target_audience_and_demographics">Target audience and demographics</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Daytime_television&action=edit&section=1" title="Edit section: Target audience and demographics"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>For most intents and purposes, the traditional target audience of daytime television programs in the United States has been <a href="/wiki/Demography" title="Demography">demographically</a> women 18–49, as the large majority of daytime viewership has historically consisted of <a href="/wiki/Housewife" title="Housewife">housewives</a>.<sup id="cite_ref-uoooqvzb_1-0" class="reference"><a href="#cite_note-uoooqvzb-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> As such, daytime programs are often hosted by women or personalities popular among women, and pertain to subjects such as women's issues (including health, lifestyles, and fashion), current events, and <a href="/wiki/Gossip" title="Gossip">gossip</a>. </p><p>Due to demographic shifts and the decreasing number of people at home during the daytime, the daytime television audience has shrunk rapidly in recent years, and that which remains is largely over the age of 55 and thus considered undesirable for most advertisers.<sup id="cite_ref-WSJ_2-0" class="reference"><a href="#cite_note-WSJ-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Another popular audience in this timeframe is the <a href="/wiki/College" title="College">college</a> student; game shows such as the original <i><a href="/wiki/Jeopardy!" title="Jeopardy!">Jeopardy!</a></i> (1964–1975), <i><a href="/wiki/Match_Game" title="Match Game">Match Game</a></i> (1973–1982; 1990), <i><a href="/wiki/Family_Feud" title="Family Feud">Family Feud</a></i> (1976–1985; 1988–1993; 1994; 1999–present), <i><a href="/wiki/Card_Sharks" title="Card Sharks">Card Sharks</a></i> (1978–1981; 1986–1989), <i><a href="/wiki/Press_Your_Luck" title="Press Your Luck">Press Your Luck</a></i> (1983–1986), and, since the 1990s and even more so under current host <a href="/wiki/Drew_Carey" title="Drew Carey">Drew Carey</a>, <a href="/wiki/The_Price_Is_Right_(American_game_show)" class="mw-redirect" title="The Price Is Right (American game show)"><i>The Price Is Right</i></a> (1972–present), have targeted this audience. </p> <div class="mw-heading mw-heading2"><h2 id="Content">Content</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Daytime_television&action=edit&section=2" title="Edit section: Content"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, <a href="/wiki/United_States" title="United States">United States</a>, <a href="/wiki/Canada" title="Canada">Canada</a>, and <a href="/wiki/Australia" title="Australia">Australia</a>, <a href="/wiki/Talk_show" title="Talk show">talk show</a> (hosted by a single personality, or a larger panel, such as <i><a href="/wiki/The_View_(talk_show)" title="The View (talk show)">The View</a></i> and <i><a href="/wiki/Loose_Women" title="Loose Women">Loose Women</a></i>) are a significant part of this timeslot, as well as, to a lesser extent, <a href="/wiki/Game_show" title="Game show">game show</a> and <a href="/wiki/Soap_opera" title="Soap opera">soap opera</a>. In the U.S., the <a href="/wiki/Big_Three_television_networks" class="mw-redirect" title="Big Three television networks">Big Three television networks</a> all provide some degree of daytime programming, but the once-popular genre of soap operas have declined; although a few remain active, they have been largely replaced by less-expensive programming such as talk shows (including <i><a href="/wiki/GMA3:_What_You_Need_To_Know" class="mw-redirect" title="GMA3: What You Need To Know">GMA3: What You Need To Know</a></i>, <i><a href="/wiki/The_Talk_(talk_show)" title="The Talk (talk show)">The Talk</a></i>, and <i><a href="/wiki/Today_with_Hoda_%26_Jenna" title="Today with Hoda & Jenna">Today with Hoda & Jenna</a></i>, which fill timeslots once filled by <i><a href="/wiki/One_Life_to_Live" title="One Life to Live">One Life to Live</a></i>, <i><a href="/wiki/As_the_World_Turns" title="As the World Turns">As the World Turns</a></i>, and <i><a href="/wiki/Passions" title="Passions">Passions</a></i> respectively, with two of them serving officially as extensions of their networks' respective morning shows). Game shows were also common in U.S. daytime lineups, but by the 1990s, only CBS's long-running <i><a href="/wiki/The_Price_Is_Right_(American_game_show)" class="mw-redirect" title="The Price Is Right (American game show)">The Price Is Right</a></i> remained (which was later joined in 2009 by a revival of <i><a href="/wiki/Let%27s_Make_a_Deal" title="Let's Make a Deal">Let's Make a Deal</a></i>, which replaced the cancelled soap <i><a href="/wiki/Guiding_Light" title="Guiding Light">Guiding Light</a></i>). Daytime game shows are still relatively popular in the United Kingdom: the long-running <i><a href="/wiki/Countdown_(game_show)" title="Countdown (game show)">Countdown</a></i> has been a fixture of <a href="/wiki/Channel_4" title="Channel 4">Channel 4</a>'s daytime schedule since the network's launch in 1982, and was also the first program aired by the channel.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>In the U.S., <a href="/wiki/Broadcast_syndication" title="Broadcast syndication">syndicated</a> programming is most common during the daytime hours on broadcast stations, such as news-based programs (often dealing with entertainment news and gossip), talk shows (including personality-based programs, lifestyle-oriented programs, or <a href="/wiki/Tabloid_talk_show" title="Tabloid talk show">tabloid talk shows</a> with a focus on <a href="/wiki/Sensationalism" title="Sensationalism">sensationalism</a> and controversial subjects) hosted by a single personality or a larger panel, as well as <a href="/wiki/Court_show" title="Court show">court shows</a>, game shows, and syndicated <a href="/wiki/Rerun" title="Rerun">reruns</a> of popular <a href="/wiki/Sitcom" title="Sitcom">sitcoms</a> and dramas. Notable syndicated daytime programs in the U.S. have included <i><a href="/wiki/The_Ellen_DeGeneres_Show" title="The Ellen DeGeneres Show">The Ellen DeGeneres Show</a></i>, <i><a href="/wiki/The_Steve_Wilkos_Show" title="The Steve Wilkos Show">The Steve Wilkos Show</a></i>, <i><a href="/wiki/Dr._Phil_(talk_show)" title="Dr. Phil (talk show)">Dr. Phil</a></i>, <i><a href="/wiki/Judge_Judy" title="Judge Judy">Judge Judy</a></i>, <i><a href="/wiki/Live_with_Kelly_and_Mark" title="Live with Kelly and Mark">Live with Kelly and Mark</a></i>, <i><a href="/wiki/Maury_(talk_show)" title="Maury (talk show)">Maury</a></i>, <i><a href="/wiki/The_Wendy_Williams_Show" title="The Wendy Williams Show">The Wendy Williams Show</a></i>, <i><a href="/wiki/The_Oprah_Winfrey_Show" title="The Oprah Winfrey Show">The Oprah Winfrey Show</a></i>, <i><a href="/wiki/America%27s_Court_with_Judge_Ross" title="America's Court with Judge Ross">America's Court with Judge Ross</a></i>, & <i><a href="/wiki/The_Kelly_Clarkson_Show" title="The Kelly Clarkson Show">The Kelly Clarkson Show</a></i>. </p><p>In Canada, daytime lineups on the major commercial networks are nearly identical in programming to their American counterparts (and often include network and syndicated daytime programs from the U.S., with timeslots adjusted by market to allow the invocation of <a href="/wiki/Simultaneous_substitution" title="Simultaneous substitution">simsub</a> rights), although they typically schedule at least one original lifestyle or talk show (such as <i><a href="/wiki/The_Marilyn_Denis_Show" title="The Marilyn Denis Show">The Marilyn Denis Show</a></i> and <i><a href="/wiki/The_Social_(Canadian_TV_program)" title="The Social (Canadian TV program)">The Social</a></i> on <a href="/wiki/CTV_Television_Network" title="CTV Television Network">CTV Television Network</a>, <i><a href="/wiki/CityLine" title="CityLine">CityLine</a></i> on Citytv, and <i><a href="/wiki/The_Morning_Show_(Canadian_TV_program)" title="The Morning Show (Canadian TV program)">The Morning Show</a></i> on Global), or reruns of other library programs, to help comply with <a href="/wiki/Canadian_content" title="Canadian content">Canadian content</a> quotas. <a href="/wiki/CBC_Television" title="CBC Television">CBC Television</a> devotes its morning schedule to children's educational programming, while the remainder is typically devoted to reruns of other CBC programs, and imported programs from the UK and Australia (the network's most recent attempt at a daytime lifestyle show, <i><a href="/wiki/The_Goods_(TV_series)" title="The Goods (TV series)">The Goods</a></i>, was cancelled in 2018.<sup id="cite_ref-cbc_cancellation_4-0" class="reference"><a href="#cite_note-cbc_cancellation-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Although it had done so in the past, CBC no longer carries syndicated U.S. programming. </p><p>Local newscasts may also air during the daytime period, typically featuring continuing coverage of events that had occurred since the morning news, and <a href="/wiki/Soft_news" class="mw-redirect" title="Soft news">"soft" stories</a> on entertainment headlines, lifestyle topics, and local events. Some stations may produce daytime talk shows that are built around <a href="/wiki/Advertorial" title="Advertorial">advertorials</a> <a href="/wiki/Brokered_programming" title="Brokered programming">brokered</a> by local businesses. </p><p>Meanwhile, <a href="/wiki/News_channel" class="mw-redirect" title="News channel">news channels</a> usually program rolling news coverage with anchors, where a set schedule of stories is followed (as opposed to evening and prime time, which typically focus on opinion-driven programs hosted by <a href="/wiki/Pundit" title="Pundit">pundits</a>), but can be interrupted at any time for breaking news stories and other live events. <a href="/wiki/Business_day" title="Business day">Business day</a> similarly falls within the daytime hours for channels devoted to business news, whose audience is concentrated towards out-of-home viewers. Children's television networks usually use the 9<span class="nowrap"> </span>a.m.–3<span class="nowrap"> </span>p.m. timeslot before children of school age return home to air <a href="/wiki/Preschool" title="Preschool">preschool</a> programming for young viewers, while <a href="/wiki/PBS" title="PBS">PBS</a> member stations might either carry exclusively children's programming, instructional programming to be taped for later use, or other library content. </p><p>Other basic cable networks generally rerun episodes of their current prime time programming, often in <a href="/wiki/Marathon_(television)" class="mw-redirect" title="Marathon (television)">marathon</a> blocks; stations that devote much of their programming to acquired reruns may also follow this strategy, or use the daytime slot to <a href="/wiki/Burning_off" title="Burning off">burn off</a> a contract for a less popular program (in this sense, daytime can be seen, much like the overnight, to be a <a href="/wiki/Graveyard_slot" title="Graveyard slot">graveyard slot</a> that is wasteful to program with high-budget content).<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>Daytime lineups on sports-oriented networks are typically devoted to studio programs with news, analysis, and discussion of sports-related topics (in the United States, some of these programs are <a href="/wiki/Simulcast" title="Simulcast">simulcast</a> from syndicated <a href="/wiki/Sports_radio" title="Sports radio">sports talk</a> radio shows), but may also feature reruns of recent or "classic" events, lesser-viewed and niche events, or other original programming. It is not uncommon for live events to occur domestically during the daytime hours — particularly for events taking place in the prime time hours of other regions (such as the Asia-Pacific in Europe, and Europe in North America), or domestic play in outdoor sports such as <a href="/wiki/Baseball" title="Baseball">baseball</a>, <a href="/wiki/Cricket" title="Cricket">cricket</a>, <a href="/wiki/Golf" title="Golf">golf</a>, and <a href="/wiki/Tennis" title="Tennis">tennis</a>. While occasionally encountered on weekdays, this is especially true on weekends, when broadcasts of <a href="/wiki/Association_football" title="Association football">association football</a> (soccer) and <a href="/wiki/American_football" title="American football">American football</a> are a pervasive fixture of weekend television in the autumn months (with European football fixtures often airing in the morning and early afternoon in North America, U.S. <a href="/wiki/College_football" title="College football">college football</a> typically playing on Saturday afternoons, and the professional <a href="/wiki/NFL" class="mw-redirect" title="NFL">NFL</a> on Sunday afternoons). </p><p>The <a href="/wiki/Philippines" title="Philippines">Philippines</a> has the <a href="/wiki/Philippine_noontime_variety_television_shows" title="Philippine noontime variety television shows">noontime variety show</a>, a format largely unique to that country. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Daytime_television&action=edit&section=3" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Daytime_television_in_the_United_States" title="Daytime television in the United States">Daytime television in the United States</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Daytime_television&action=edit&section=4" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-uoooqvzb-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-uoooqvzb_1-0">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external free" href="https://news.google.com/newspapers?nid=2506&dat=19830819&id=cnxJAAAAIBAJ&sjid=kgsNAAAAIBAJ&pg=4084,5764140">https://news.google.com/newspapers?nid=2506&dat=19830819&id=cnxJAAAAIBAJ&sjid=kgsNAAAAIBAJ&pg=4084,5764140</a> <sup class="noprint Inline-Template"><span style="white-space: nowrap;">[<i><a href="/wiki/Wikipedia:Link_rot" title="Wikipedia:Link rot"><span title=" Dead link tagged February 2022">dead link</span></a></i><span style="visibility:hidden; color:transparent; padding-left:2px">‍</span>]</span></sup></span> </li> <li id="cite_note-WSJ-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-WSJ_2-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFSchechner2011" class="citation news cs1">Schechner, Sam (June 18, 2011). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/SB10001424052702304186404576389693935512286">"As Venerable Soap Operas Die Off, Fans Fight for One More Life to Live"</a>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Wall+Street+Journal&rft.atitle=As+Venerable+Soap+Operas+Die+Off%2C+Fans+Fight+for+One+More+Life+to+Live&rft.date=2011-06-18&rft.aulast=Schechner&rft.aufirst=Sam&rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2FSB10001424052702304186404576389693935512286&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADaytime+television" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.radiotimes.com/news/2012-11-02/channel-4-turns-30-relive-the-first-day-on-air/">"Channel 4 turns 30: relive the first day on air"</a>. <i>Radio Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-10-02</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Radio+Times&rft.atitle=Channel+4+turns+30%3A+relive+the+first+day+on+air&rft_id=https%3A%2F%2Fwww.radiotimes.com%2Fnews%2F2012-11-02%2Fchannel-4-turns-30-relive-the-first-day-on-air%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADaytime+television" class="Z3988"></span></span> </li> <li id="cite_note-cbc_cancellation-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-cbc_cancellation_4-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.cbc.ca/news/entertainment/cbc-the-goods-1.4622903">"CBC's The Goods not returning next fall"</a>. <i>CBC News</i>. The Canadian Press. April 17, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">May 9,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CBC+News&rft.atitle=CBC%27s+The+Goods+not+returning+next+fall&rft.date=2018-04-17&rft_id=http%3A%2F%2Fwww.cbc.ca%2Fnews%2Fentertainment%2Fcbc-the-goods-1.4622903&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADaytime+television" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKoblin2023" class="citation web cs1">Koblin, John (2023-12-08). <a rel="nofollow" class="external text" href="https://news.yahoo.com/zombie-tv-come-cable-190037091.html">"Zombie TV Has Come for Cable"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a> via <a href="/wiki/Yahoo!_News" class="mw-redirect" title="Yahoo! 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Retrieved <span class="nowrap">2023-12-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times+via+Yahoo%21+News&rft.atitle=Zombie+TV+Has+Come+for+Cable&rft.date=2023-12-08&rft.aulast=Koblin&rft.aufirst=John&rft_id=https%3A%2F%2Fnews.yahoo.com%2Fzombie-tv-come-cable-190037091.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADaytime+television" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Daytime_television&action=edit&section=5" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <table class="wikitable succession-box noprint" style="margin:0.5em auto; font-size:small;clear:both;"> <tbody><tr style="text-align:center;"> <td style="width:30%;" rowspan="1">Preceded by<div style="font-weight: bold"><a href="/wiki/Breakfast_television" title="Breakfast television">Breakfast television</a></div> </td> <td style="width: 40%; text-align: center;" rowspan="1"><b> Television <a href="/wiki/Dayparting" title="Dayparting">dayparts</a> </b><br />10:00 AM – 6:30 PM </td> <td style="width: 30%; text-align: center;" rowspan="1">Succeeded by<div style="font-weight: bold"><a href="/wiki/Fringe_time" title="Fringe time">Early fringe</a></div> </td></tr> </tbody></table> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output 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.navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Dayparting" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar 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class="nv-edit"><a href="/wiki/Special:EditPage/Template:Dayparting" title="Special:EditPage/Template:Dayparting"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Dayparting" style="font-size:114%;margin:0 4em"><a href="/wiki/Dayparting" title="Dayparting">Dayparting</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Graveyard_slot" title="Graveyard slot">Graveyard slot</a> (2:00 am – 5:00 am)</li> <li><a href="/wiki/Breakfast_television" title="Breakfast television">Breakfast television</a> (5:00 am – 10:00 am)</li> <li><a class="mw-selflink selflink">Daytime television</a> (10:00 am – 7:00 pm)</li> <li><a href="/wiki/Fringe_time" title="Fringe time">Fringe time</a> (7:00 pm)</li> <li><a href="/wiki/Prime_time" title="Prime time">Prime time</a> (7:00 pm – 11:00 pm)</li> <li><a href="/wiki/Late_night_television" class="mw-redirect" title="Late night television">Late night television</a> (11:00 pm – 2:00 am)</li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Daytime_television&oldid=1232303837">https://en.wikipedia.org/w/index.php?title=Daytime_television&oldid=1232303837</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Category</a>: <ul><li><a href="/wiki/Category:Television_genres" title="Category:Television genres">Television genres</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a 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