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News - IAB Europe
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id="div_block-562-10" class="ct-div-block" ><div id="div_block-564-10" class="ct-div-block" ><h5 id="headline-565-10" class="ct-headline">About IAB Europe</h5><a id="link-689-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-572-10" class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img loading="lazy" id="image-577-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-578-10" class="ct-div-block" ><h4 id="headline-579-10" class="ct-headline">Team members</h4><p id="text_block-580-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-703-10" class="ct-link" href="https://iabeurope.eu/about-us?#_tab-7-18810" ><div id="div_block-583-10" class="ct-div-block" ><img loading="lazy" id="image-584-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg 400w, https://iabeurope.eu/wp-content/uploads/Our-Team-S-300x200.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-594-10" class="ct-div-block" ><a id="link-738-10" class="ct-link" href="https://iabeurope.eu/committees-task-forces/" ><h5 id="headline-595-10" class="ct-headline">Committees & task forces</h5></a><nav id="_nav_menu-742-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-committees-task-forces-container"><ul 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href="https://iabeurope.eu/legal-committee/">Legal Committee</a></li> <li id="menu-item-20177" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20177"><a href="https://iabeurope.eu/sustainability-standards-committee/">Sustainability Standards Committee</a></li> </ul></div></nav></div></div></div></div></div></li> </ul></nav> <nav id="-mega-menu-551-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-607-10" class="oxy-mega-dropdown " ><a href="/our-focus" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">Our Focus</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-607-10"><use 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conduct</h4><p id="text_block-616-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-725-10" class="ct-link" href="https://iabeurope.eu/transparency-consent-framework/" ><div id="div_block-619-10" class="ct-div-block" ><img loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a id="link-746-10" class="ct-link" href="https://iabeurope.eu/policy-regulation-advocacy/" ><h5 id="headline-633-10" class="ct-headline">Policy, regulation & advocacy</h5></a><div id="div_block-634-10" class="ct-div-block" ><nav id="_nav_menu-744-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-policy-regulation-advocacy-container"><ul id="menu-policy-regulation-advocacy" class="oxy-nav-menu-list"><li id="menu-item-20200" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20200"><a href="https://iabeurope.eu/european-digital-policy/">European Digital Policy</a></li> <li id="menu-item-20201" class="menu-item menu-item-type-post_type 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href="https://x.com/IABEurope" target="_blank" ><div id="fancy_icon-774-10" class="ct-fancy-icon" ><svg id="svg-fancy_icon-774-10"><use xlink:href="#FontAwesomeicon-square-x-twitter"></use></svg></div></a></div></div></div><div id="_header_right-545-10" class="oxy-header-right" ></div></div></div></header> <div id='inner_content-65-10' class='ct-inner-content'><section id="section-374-18848" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-375-18848" class="ct-div-block" ><h1 id="headline-376-18848" class="ct-headline">News room</h1><div id="text_block-377-18848" class="ct-text-block" >IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market</div></div><div id="div_block-378-18848" class="ct-div-block" ><img id="image-379-18848" alt="" src="https://iabeurope.eu/wp-content/uploads/Media.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Media.png 975w, https://iabeurope.eu/wp-content/uploads/Media-300x179.png 300w, https://iabeurope.eu/wp-content/uploads/Media-768x459.png 768w" sizes="(max-width: 975px) 100vw, 975px" /></div></div></section><section id="section-2-18848" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-3-18848" class="ct-div-block" ><div id="div_block-209-18848" class="ct-div-block" ><h1 id="headline-118-18848" class="ct-headline">News</h1><a id="link_text-120-18848" class="ct-link-text" href="https://iabeurope.eu/news-archive/" >VIEW ALL NEWS ARTICLES</a><div id="_dynamic_list-7-18848" class="oxy-dynamic-list"><div id="div_block-8-18848-1" class="ct-div-block" data-id="div_block-8-18848"><h1 id="headline-17-18848-1" class="ct-headline" data-id="headline-17-18848"><span id="span-25-18848-1" class="ct-span" data-id="span-25-18848">IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact</span></h1><div id="div_block-34-18848-1" class="ct-div-block" data-id="div_block-34-18848"><div id="text_block-42-18848-1" class="ct-text-block" data-id="text_block-42-18848"><span id="span-50-18848-1" class="ct-span" data-id="span-50-18848">Lauren Wakefield</span></div><div id="text_block-85-18848-1" class="ct-text-block" data-id="text_block-85-18848">|</div><div id="text_block-59-18848-1" class="ct-text-block" data-id="text_block-59-18848"><span id="span-60-18848-1" class="ct-span" data-id="span-60-18848">16/09/2024</span></div></div><div id="text_block-89-18848-1" class="ct-text-block" data-id="text_block-89-18848"><span id="span-74-18848-1" class="ct-span" data-id="span-74-18848">Brussels, Belgium, 16th September 2024 – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]</span></div><a id="link_text-105-18848-1" class="ct-link-text" href="https://iabeurope.eu/iab-europe-launches-beta-test-of-new-tool-to-optimise-digital-display-creatives-reducing-file-size-without-sacrificing-visual-impact/" target="_self" data-id="link_text-105-18848"> Read More »</a></div><div id="div_block-8-18848-2" class="ct-div-block" data-id="div_block-8-18848"><h1 id="headline-17-18848-2" class="ct-headline" data-id="headline-17-18848"><span id="span-25-18848-2" class="ct-span" data-id="span-25-18848">IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions</span></h1><div id="div_block-34-18848-2" class="ct-div-block" data-id="div_block-34-18848"><div id="text_block-42-18848-2" class="ct-text-block" data-id="text_block-42-18848"><span id="span-50-18848-2" class="ct-span" data-id="span-50-18848">Lauren Wakefield</span></div><div id="text_block-85-18848-2" class="ct-text-block" data-id="text_block-85-18848">|</div><div id="text_block-59-18848-2" class="ct-text-block" data-id="text_block-59-18848"><span id="span-60-18848-2" class="ct-span" data-id="span-60-18848">15/08/2024</span></div></div><div id="text_block-89-18848-2" class="ct-text-block" data-id="text_block-89-18848"><span id="span-74-18848-2" class="ct-span" data-id="span-74-18848">Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]</span></div><a id="link_text-105-18848-2" class="ct-link-text" href="https://iabeurope.eu/iab-europe-launches-beta-test-of-new-tool-for-estimating-digital-advertising-campaign-emissions/" target="_self" data-id="link_text-105-18848"> Read More »</a></div><div id="div_block-8-18848-3" class="ct-div-block" data-id="div_block-8-18848"><h1 id="headline-17-18848-3" class="ct-headline" data-id="headline-17-18848"><span id="span-25-18848-3" class="ct-span" data-id="span-25-18848">IAB Europe Welcomes European Commission’s Second Report on GDPR</span></h1><div id="div_block-34-18848-3" class="ct-div-block" data-id="div_block-34-18848"><div id="text_block-42-18848-3" class="ct-text-block" data-id="text_block-42-18848"><span id="span-50-18848-3" class="ct-span" data-id="span-50-18848">Lauren Wakefield</span></div><div id="text_block-85-18848-3" class="ct-text-block" data-id="text_block-85-18848">|</div><div id="text_block-59-18848-3" class="ct-text-block" data-id="text_block-59-18848"><span id="span-60-18848-3" class="ct-span" data-id="span-60-18848">01/08/2024</span></div></div><div id="text_block-89-18848-3" class="ct-text-block" data-id="text_block-89-18848"><span id="span-74-18848-3" class="ct-span" data-id="span-74-18848">Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]</span></div><a id="link_text-105-18848-3" class="ct-link-text" href="https://iabeurope.eu/iab-europe-welcomes-european-commissions-second-report-on-gdpr/" target="_self" data-id="link_text-105-18848"> Read More »</a></div><div id="div_block-8-18848-4" class="ct-div-block" data-id="div_block-8-18848"><h1 id="headline-17-18848-4" class="ct-headline" data-id="headline-17-18848"><span id="span-25-18848-4" class="ct-span" data-id="span-25-18848">IAB Europe Reacts to Google’s New Approach to Privacy Sandbox</span></h1><div id="div_block-34-18848-4" class="ct-div-block" data-id="div_block-34-18848"><div id="text_block-42-18848-4" class="ct-text-block" data-id="text_block-42-18848"><span id="span-50-18848-4" class="ct-span" data-id="span-50-18848">Lauren Wakefield</span></div><div id="text_block-85-18848-4" class="ct-text-block" data-id="text_block-85-18848">|</div><div id="text_block-59-18848-4" class="ct-text-block" data-id="text_block-59-18848"><span id="span-60-18848-4" class="ct-span" data-id="span-60-18848">23/07/2024</span></div></div><div id="text_block-89-18848-4" class="ct-text-block" data-id="text_block-89-18848"><span id="span-74-18848-4" class="ct-span" data-id="span-74-18848">Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]</span></div><a id="link_text-105-18848-4" class="ct-link-text" href="https://iabeurope.eu/iab-europe-reacts-to-googles-new-approach-to-privacy-sandbox/" target="_self" data-id="link_text-105-18848"> Read More »</a></div><div id="div_block-8-18848-5" class="ct-div-block" data-id="div_block-8-18848"><h1 id="headline-17-18848-5" class="ct-headline" data-id="headline-17-18848"><span id="span-25-18848-5" class="ct-span" data-id="span-25-18848">IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe</span></h1><div id="div_block-34-18848-5" class="ct-div-block" data-id="div_block-34-18848"><div id="text_block-42-18848-5" class="ct-text-block" data-id="text_block-42-18848"><span id="span-50-18848-5" class="ct-span" data-id="span-50-18848">Lauren Wakefield</span></div><div id="text_block-85-18848-5" class="ct-text-block" data-id="text_block-85-18848">|</div><div id="text_block-59-18848-5" class="ct-text-block" data-id="text_block-59-18848"><span id="span-60-18848-5" class="ct-span" data-id="span-60-18848">23/07/2024</span></div></div><div id="text_block-89-18848-5" class="ct-text-block" data-id="text_block-89-18848"><span id="span-74-18848-5" class="ct-span" data-id="span-74-18848">Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels 23rd July, Brussels, Belgium - […]</span></div><a id="link_text-105-18848-5" class="ct-link-text" href="https://iabeurope.eu/iab-europe-releases-first-attitudes-to-retail-media-report-revealing-key-trends-growth-areas-in-europe/" target="_self" data-id="link_text-105-18848"> Read More »</a></div><div id="div_block-8-18848-6" class="ct-div-block" data-id="div_block-8-18848"><h1 id="headline-17-18848-6" class="ct-headline" data-id="headline-17-18848"><span id="span-25-18848-6" class="ct-span" data-id="span-25-18848">IAB Europe Expresses Concerns Over GDPR Procedural Regulation</span></h1><div id="div_block-34-18848-6" class="ct-div-block" data-id="div_block-34-18848"><div id="text_block-42-18848-6" class="ct-text-block" data-id="text_block-42-18848"><span id="span-50-18848-6" class="ct-span" data-id="span-50-18848">Lauren Wakefield</span></div><div id="text_block-85-18848-6" class="ct-text-block" data-id="text_block-85-18848">|</div><div id="text_block-59-18848-6" class="ct-text-block" data-id="text_block-59-18848"><span id="span-60-18848-6" class="ct-span" 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