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Unternehmen</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Verkaufen" class="text-t7 inline-block">Verkaufen</span></div><ul 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class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue dein Business online aus</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/vertriebskanale"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Auf allen Kanälen verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Millionen von Kund:innen und steigere den Umsatz</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Persönlich verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Weltweit verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaler Verkauf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Verkaufe im Großhandel und direkt<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-Business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Akzeptiere Online-Zahlungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Richte Zahlungsarten ein</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Dein Business vermarkten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Kund:innen und gewinne lebenslange Fans</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing auf Social Media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Integrationen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Pflege deine Kundenbeziehungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Lerne deine Zielgruppe kennen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erhalte Einblick in deine Kundschaft</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Verwalten" class="text-t7 inline-block">Verwalten</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verwalten"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/verwalten"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Verwalte dein Business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verfolge Umsatz, Bestellungen und Analysen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Leistungsmessung<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analysen und Berichte</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Verwalte deinen Lagerbestand und Bestellungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventar- und Bestellverwaltung</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe Quelle: Shopify-Entwickler:innen . Entwickelt mit den leistungsstarken APIs von Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify-Entwickler:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entwickelt mit den leistungsstarken APIs von Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Eine Commerce-Lösung für expandierende digitale Marken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/produkte"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Alle Produkte<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entdecke alle Produkte und Features von Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/preise">Preisgestaltung</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressourcen-toggle-open" aria-controls="RessourcenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Ressourcen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hilfe und Support" class="text-t7 inline-block">Hilfe und Support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hilfe und Support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/de/" aria-label="Externe Quelle: Hilfe und Support . Support rund um die Uhr"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Hilfe und Support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Support rund um die Uhr</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tipps zur Geschäftsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Beliebte Themen" class="text-t7 inline-block">Beliebte Themen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Beliebte Themen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/shopsystem"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Was ist Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">So funktioniert unsere Commerce-Plattform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Neue, innovative Produkte von Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/die-hoehle-der-loewen"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Geschichten von Gründer:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Lerne von erfolgreichen Händlern</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/branding"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue deine eigene Marke auf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/topics/online-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erstelle einen Marketingplan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/seo-onlineshops"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">E-Commerce-SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbessere dein Suchmaschinenranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/social-media-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social Media-Strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Fans in Umsatz verwandeln</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/moebel-online-verkaufen"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Geschäftswachstum<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Dein Geschäft skalieren</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Grundlegende Tools" class="text-t7 inline-block">Grundlegende Tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Grundlegende Tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo-Generator<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe Quelle: Stock-Fotografie ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock-Fotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/businessplan-vorlage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vorlage für Geschäftspläne<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/de" aria-label="Externe Quelle: Link-in-Bio-Tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link-in-Bio-Tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR-Code-Generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/enterprise">Großes Unternehmen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Was ist neu-toggle-open" aria-controls="Was ist neuDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Was ist neu</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="Was ist neuDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute 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from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">Welchen geschäftlichen Herausforderungen stehst du gegenüber. Wir können dir dabei helfen.<a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size sm:hidden whitespace-nowrap text-black" style="widows:2" href="#contact-sales"><span class="inline underline hover:no-underline">Kontakt aufnehmen</span></a></div><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled whitespace-nowrap sm:w-auto min-w-fit text-center hidden sm:block bg-black hover:bg-gray-800 focus:bg-gray-800 active:bg-gray-700 text-white" data-component-name="button" target="">Kontakt aufnehmen</a></div></div><img class="case-study-logo col-span-full col-start-1 lg:col-start-2" alt="Carrier" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/carrier.logo.svg?v=1726250802"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">How Carrier launches B2B ecommerce sites 90% faster at 10% of the cost on Shopify</h1><div class="case-study-hero-image col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=639&height=359&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=1278&height=718&crop=center 2x" media="(max-width: 639px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=899&height=506&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=1798&height=1012&crop=center 2x" media="(min-width: 640px) and (max-width: 899px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=1099&height=619&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=2198&height=1238&crop=center 2x" media="(min-width: 900px) and (max-width: 1199px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=1179&height=660&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=2358&height=1320&crop=center 2x" media="(min-width: 1200px)"/><img alt="" class="w-full object-cover" loading="lazy" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420&width=607&height=341&crop=center"/></picture></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><p><a href="https://www.carrier.com/">Carrier</a> is the leading global provider of healthy, safe, sustainable and intelligent building and cold chain solutions. While it’s best known for its HVAC offerings, Carrier also provides best-in-class refrigeration and building controls & automation. The company serves a large variety of customers in 180 countries, including dealers, distributors, service technicians, national accounts, and homeowners.</p> <p>Each buying audience has unique demands and nuances, which create a uniquely complex environment at Carrier. Carrier sought to tame those complexities with frictionless, self-service commerce experiences for all of its customers. To accomplish this, it knew it needed a platform that could handle the complexities of its selling motions—<i>without </i>them needing to become a de-facto tech company.</p> <p><a href="https://www.linkedin.com/in/duransteven">Steve Duran</a>, associate director of global commerce at Carrier, said that after evaluating Shopify, it was clear that our platform was the best fit for the job.</p> <p>After migrating to Shopify from their previous platform, Carrier was able to:</p> <ul> <li>Launch new ecommerce experiences in 30 days, compared to approximately 9-12 months on its previous platform</li> <li>Reduce their cost from up to $2 million per ecommerce website to just $100,000</li> <li>Test ideas, iterate, and ship new go-to-market motions at the pace of a startup</li> </ul> <h2>The challenge: Expensive and time-consuming go-to-market processes</h2> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/b0utz6ij2n" title="b0utz6ij2n" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>Before switching to Shopify, spinning up an ecommerce website at Carrier was equal parts time-consuming and costly. “At Carrier, building a fully mature ecommerce solution on a traditional monolith platform cost up to $2 million—and it took up to 12 months to build the solution,” says Steve.</p> <p>Steve knew that ecommerce required more nimbleness than this, so he and his team made the decision to decouple it from the rest of the organization’s business workflows.</p> <p>With that decision made, Steve tells us that what remained was a philosophical choice: did they want to become a tech company, relying on themselves to tame their complexity and needing to significantly increase headcount to do so? Or should they go with a SaaS cloud based provider like Shopify?</p> <p>According to Steve, “We’re in the business of creating the world’s best climate solutions. Our commerce platform has to support the complexities of our business, but not at the detriment of our customers.”</p> <p>With this in mind, Steve and the team at Carrier ultimately chose Shopify so that they could focus their time on growing the business, and less on tech.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Shopify gave us the ability to quickly build, scale, and deploy commerce experiences. It was clear that Shopify was the partner that could help us be successful in the future.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Carrier</p><cite class="text-body-sm not-italic"><strong>Steve Duran</strong> — Associate Director of Global Commerce</cite></footer></blockquote></div><div></p> <h2>The solution: Frictionless commerce experiences built with Shopify components</h2> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/0wze80uy7s" title="0wze80uy7s" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>As Carrier explored migrating to Shopify, they partnered with EY and Tidal Commerce to ensure they were properly resourced to make the transition a success. “You have all these strengths when you work with delivery partners like EY and Tidal,” Steve says. “They have a line of sight into other businesses that are solving some of the world's most complex commerce problems. We can take that experience and apply it to what we’re doing at Carrier.”</p> <p>Ultimately, EY and Tidal confirmed that Shopify was the right partner for Carrier—and that we could handle the intricacies of their selling motions.</p> <p>"We needed to confirm that Shopify was serious about investing in the B2B space. When we took a closer look, we saw thousands of developers, strategic partnerships, and a clear path to being a part of the conversation about Shopify’s roadmap. Ultimately, the answer was yes, and we were very excited to bring Shopify into the Carrier tech stack," states Steve.</p> <p>To build ecommerce experiences that could support each of their selling avenues, Carrier launched OneCommerce, a central global Shopify accelerator that encompasses about 80% of all Carrier’s shared business requirements for enterprise commerce experiences.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Historically, it’s very expensive to build the types of ecommerce experiences we need. With Shopify, it takes a matter of weeks. At the pace of a startup, we are able to deploy commerce capabilities in the enterprise space. Everything you need for an enterprise selling apparatus, we’ve already built it with OneCommerce, which is built on Shopify components.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Carrier</p><cite class="text-body-sm not-italic"><strong>Steve Duran</strong> — Associate Director of Global Commerce</cite></footer></blockquote></div><div></p> <p>OneCommerce allows Carrier to quickly deploy an unlimited number of websites for a fraction of the cost. “We are very bullish on what this means for us going forward. At the end of the day, OneCommerce allows us to monetize any business idea that we would have in 30 days,” Steve adds.</p> <h2>The results: A faster path to growth at a fraction of the cost</h2> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/vqabnb0l9r" title="vqabnb0l9r" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>While Steve says he’s optimistic about how Shopify will support Carrier over the next decade, the company has already benefited from making the switch. Most notably, Steve tells us that Shopify empowers Carrier to ship high-performing ecommerce experiences in just days, at a fraction of what it used to cost the business:</p> <li> <b>Reduced time to market to 30 days,</b> compared to 9-12 months on their previous platform.</li> <li> <b>Slashed their costs to $100,000 per website,</b> versus up to $2 million per site on its previous platform.</li> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">There’s a massive opportunity for us to unlock new selling motions, channel partners, and other areas of the business. Commerce allows us to get very close to our buying audience. For us to monetize a new idea in 30 days is essentially an opportunity to test billion dollar ideas. Instead of waiting years to do it, Shopify allows us to do it in weeks.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Carrier</p><cite class="text-body-sm not-italic"><strong>Steve Duran</strong> — Associate Director of Global Commerce</cite></footer></blockquote></div><div></p> <p>Steve also tells us that Carrier’s OneCommerce initiative has impacted the company far beyond their ecommerce goals. Suddenly, Carrier stands out as an attractive place for top engineering talent looking to work on innovative projects.</p> <p>"Anytime you bring in an all star, they want to work on solutions that matter and they can be proud of. This OneCommerce solution and investment in building frictionless commerce experiences is a really cool career moment for engineers. They can say they work for this hundred-year old company that’s looking to be more innovative,", Steve adds.</p> <h2>Shopify empowers Carrier to be at the cutting edge of ecommerce</h2> <p>Over the coming years, Steve believes that conversational commerce, mobile commerce, and VR technologies will accelerate the buying funnel for enterprise companies like Carrier. Thanks to Shopify, he also believes that Carrier will be nimble and fast enough to market to stay ahead of emerging technologies like these—and ultimately set the company up to maintain its position as a leading climate technology solutions provider.</p> <p>Steve also says that Shopify is the right partner for any enterprise company looking for a commerce platform that can reduce costs, accelerate innovation, and treat their customers like consultative partners. He tells us that based on his experience with Shopify and the OneCommerce initiative, investing in commerce components is the best money a company like his can spend. “Shopify has a high internal rate of return, the shortest payback window, and has real impacts on the bottom line.”</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">If you want lower TCO, rapid deployment, and a platform that is growing at a rate faster than you can develop it yourself, then I would encourage you to look at Shopify.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Carrier</p><cite class="text-body-sm not-italic"><strong>Steve Duran</strong> — Associate Director of Global Commerce</cite></footer></blockquote></div><div></p> <h2>Watch the entire interview</h2> <p>Watch the full video interview with Steve Duran, Associate Director of Global Commerce at Carrier, and Brandon Gracey, Director of Enterprise Sales at Shopify.</p> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/mnksv2vjwh" title="mnksv2vjwh" class="aspect-video w-full my-xl"></iframe></div><div></p></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Branche</h2><p class="richtext text-body-base opacity-body pt-2">Industrielle Produktion und Vertrieb</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Partner:innen</h2><p class="richtext text-body-base opacity-body pt-2"><a href="https://www.ey.com/en_us" target="_blank" rel="noopener noreferrer">EY</a>, <a href="https://tidalcommerce.ca/" target="_blank" rel="noopener noreferrer">Tidal Commerce</a></p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Produkte</h2><p class="richtext text-body-base opacity-body pt-2">B2B</p></div></div></div></div></div></section><div class="case-study-pillbar max-sm:w-full max-w-5xl sm:flex sm:justify-center sm:mb-3xl sm:mt-xl sm:mx-margin lg:mx-auto"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">Welchen geschäftlichen Herausforderungen stehst du gegenüber. Wir können dir dabei helfen.<a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size sm:hidden whitespace-nowrap text-black" style="widows:2" href="#contact-sales"><span class="inline underline hover:no-underline">Kontakt aufnehmen</span></a></div><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover 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Our platform has been assessed and certified by:\",\"Video\",\"videoTutorials\",\"Video Tutorials\",\"en-SG\",{\"_9\":1124},{},{\"_9\":1126},{\"_11\":12,\"_13\":1127,\"_98\":1173,\"_115\":1181,\"_127\":1186,\"_203\":1214,\"_236\":1235,\"_250\":1240,\"_257\":1245,\"_268\":1251,\"_319\":1270,\"_321\":1271,\"_323\":281,\"_49\":1272,\"_325\":1273,\"_329\":1275,\"_305\":306,\"_71\":1281,\"_343\":1283,\"_370\":1297,\"_422\":1307,\"_424\":425,\"_426\":427,\"_428\":429,\"_430\":431,\"_432\":433,\"_434\":435,\"_436\":1308,\"_447\":1313,\"_450\":1315,\"_454\":1317,\"_27\":1518},{\"_15\":1128,\"_17\":1129,\"_27\":1135,\"_35\":1139,\"_45\":1144,\"_49\":1146,\"_51\":1147,\"_58\":59,\"_60\":1150,\"_65\":1153,\"_67\":1154,\"_69\":1155,\"_71\":1156,\"_75\":1159,\"_77\":1160,\"_79\":1161,\"_89\":1119,\"_90\":1168},\"Schließen\",{\"_19\":1130,\"_20\":1131,\"_21\":1132,\"_23\":1133,\"_25\":1134},\"Karussell\",\"Folie\",\"{x} von {y}\",\"Karussell abspielen\",\"Karussell pausieren\",{\"_29\":1136,\"_31\":1137,\"_33\":1138},\"Navigation für die Auswahl der Region\",\"Navigation für die Auswahl der Region schließen\",\"Öffnet eine externe Website in einem neuen Fenster\",{\"_37\":1140,\"_39\":1141,\"_41\":1142,\"_43\":1143},\"Menü\",\"Hauptnavigation\",\"Ähnliche Seiten\",\"Direkt zum Inhalt\",{\"_47\":1145},\"Banner schließen\",\"Mehr Informationen über {title}\",{\"_53\":1148,\"_33\":1149,\"_56\":57},\"Externe Quelle: \",\" (Wird in einem neuen Fenster geöffnet)\",{\"_15\":1151,\"_63\":1152},\"Modales Fenster schließen\",\"Bild im Bild\",\"Weiter\",\"Zurück\",\"Aktuell\",{\"_67\":1157,\"_65\":1158},\"Vorherige Seite\",\"Nächste Seite\",\"Shopify-Logo\",\"Shopify-Partnerlogo\",{\"_81\":1162,\"_83\":1163,\"_65\":1164,\"_67\":1165,\"_23\":1166,\"_25\":1167},\"Durch Erfahrungsberichte navigieren\",\"Erfahrungsberichte\",\"Nächster Erfahrungsbericht\",\"Vorheriger Erfahrungsbericht\",\"Erfahrungsbericht abspielen\",\"Erfahrungsbericht pausieren\",{\"_23\":1169,\"_25\":1170,\"_94\":1171,\"_96\":1172},\"Video abspielen\",\"Video pausieren\",\"Video stummschalten\",\"Stummschaltung aufheben\",{\"_100\":1174,\"_102\":1175},\"Melde dich noch heute an und erhalte \u003ca id=\\\"showTermsLink\\\" target=\\\"_blank\\\" data-component-name=\\\"sales-bonus-terms\\\" href=\\\"{{incentiveTerms}}\\\"/ style=\\\"color: inherit; font-weight: normal\\\"\u003eBarrabatte von bis zu 5.000 $\u003c/a\u003e auf deine ersten sechs Monate an Verkäufen.\",{\"_104\":1176,\"_106\":1177,\"_108\":1178,\"_110\":1179,\"_112\":1180,\"_114\":1179},\"\u0026nbsp\u003ca id=\\\"spIncentivesTermsLink\\\" target=\\\"_blank\\\" class=\\\"!font-normal\\\" target=\\\"_blank\\\" data-component-name=\\\"sp-incentive-terms\\\" href=\\\"{{incentiveTerms}}\\\"/\u003eHierfür gelten Bedingungen\u003c/a\u003e\",\"Sonderangebot: Erhalte POS Pro 6 Monate lang für {{incentivePrice}}/Monat\",\"Erhalte Kartengebühren von {{rate}} % für persönliche Verkäufe im Wert von bis zu {{gpvLimit}} USD während der ersten {{length}} Monate.\",\"Hierfür gelten Bedingungen\",\"Bei der Wahl eines Plans erhältst du ein kostenloses Kartenlesegerät.\",{\"_117\":1182,\"_119\":1183,\"_121\":122,\"_123\":1184,\"_125\":1185},\"Alle akzeptieren\",\"Wir verwenden Cookies (und ähnliche Technologien) für verschiedene Zwecke, u. a., um das Erlebnis auf unserer Website zu verbessern, sowie für Werbe- und Analysezwecke. Klicke auf \\\"Alle akzeptieren\\\", um diese Verwendungszwecke zu akzeptieren. Erfahre mehr dazu in unserer \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie-Richtlinie\u003c/a\u003e.\",\"Shopify verwendet Cookies, um die notwendige Website-Funktionalität zu gewährleisten und das Benutzererlebnis zu verbessern. Mit der Nutzung unserer Website stimmst du unserer \u003ca href=\\\"{{legalPrivacyPath}}\\\"\u003eDatenschutzerklärung\u003c/a\u003e und unserer \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie-Richtlinie\u003c/a\u003e zu.\",\"Alle ablehnen\",{\"_129\":1187,\"_131\":1188,\"_133\":1189,\"_135\":1190,\"_137\":138,\"_139\":1191,\"_141\":1192,\"_143\":1193,\"_7\":145,\"_146\":1194,\"_148\":1195,\"_150\":1196,\"_152\":1197,\"_154\":1198,\"_156\":1199,\"_158\":1200,\"_160\":1201,\"_162\":1202,\"_164\":1203,\"_166\":167,\"_168\":169,\"_170\":171,\"_172\":1204,\"_174\":175,\"_176\":1205,\"_178\":1206,\"_180\":1207,\"_182\":1208,\"_184\":1209,\"_186\":187,\"_188\":1210,\"_190\":1211,\"_192\":193,\"_194\":1212,\"_196\":197,\"_198\":145,\"_199\":200,\"_201\":1213},\"Australien\",\"Belgien\",\"Brasilien\",\"Kanada\",\"Kolumbien\",\"Tschechische Republik\",\"Dänemark\",\"Spanien\",\"Deutschland\",\"Finnland\",\"Frankreich\",\"Vereinigtes Königreich\",\"Hongkong (Sonderverwaltungszone)\",\"Indonesien\",\"Irland\",\"Indien\",\"Italien\",\"Mexiko\",\"Niederlande\",\"Norwegen\",\"Neuseeland\",\"Philippinen\",\"Polen\",\"Schweden\",\"Singapur\",\"Türkei\",\"Südafrika\",{\"_205\":1215,\"_207\":1216,\"_148\":1217,\"_7\":1218,\"_146\":1219,\"_150\":1220,\"_152\":1221,\"_164\":1222,\"_215\":1223,\"_217\":1224,\"_219\":1225,\"_176\":1226,\"_184\":1227,\"_186\":1228,\"_224\":1229,\"_226\":1230,\"_192\":228,\"_194\":1231,\"_230\":1232,\"_232\":1233,\"_234\":1234},\"Tschechisch\",\"Dänisch\",\"Deutsch\",\"Englisch\",\"Spanisch\",\"Finnisch\",\"Französisch\",\"Italienisch\",\"Japanisch\",\"Koreanisch\",\"Norwegisch\",\"Niederländisch\",\"Polnisch\",\"Portugiesisch\",\"Portugiesisch (Portugal)\",\"Schwedisch\",\"Türkisch\",\"Vietnamesisch\",\"Chinesisch (Vereinfacht)\",\"Chinesisch (Traditionell)\",{\"_238\":1236,\"_240\":241,\"_242\":1237,\"_244\":245,\"_246\":1238,\"_248\":1239},\"Hol dir die Shopify-App bei Google Play\",\"Lade die Shopify-App im Apple App Store herunter\",\"QR-Code zum Herunterladen von\",\"Einfach scannen und installieren\",{\"_238\":1241,\"_240\":253,\"_242\":1242,\"_244\":1243,\"_246\":1238,\"_248\":1244},\"Hol dir die Shopify POS Mobile-App bei Google Play\",\"Lade die Shopify POS Mobile-App im Apple App Store herunter\",\"https://apps.apple.com/de/app/shopify-point-of-sale-pos/id686830644\",\"Zum Installieren unten scannen oder klicken\",{\"_259\":1246},{\"_261\":1247},{\"_56\":1248,\"_264\":1249,\"_266\":1250},\"Land\",\"Eines auswählen\",\"Wähle ein Land aus\",{\"_270\":1252,\"_272\":1253,\"_274\":1254,\"_276\":1255,\"_278\":279,\"_280\":281,\"_282\":1256,\"_284\":1257,\"_286\":287,\"_288\":1258,\"_290\":1259,\"_292\":1260,\"_294\":1261,\"_296\":1262,\"_298\":1263,\"_300\":1262,\"_301\":1264,\"_303\":1265,\"_317\":1269},\"Frühzeitigen Zugriff beantragen\",\"Zugriff beantragen\",\"Jetzt loslegen\",\"Dokument herunterladen\",\"Logge dich ein, um loszulegen\",\"Einloggen\",\"Anmelden\",\"Kostenlos testen\",\"Kostenlos registrieren\",\"Registrieren\",\"Suchen\",\"Gib einen Suchbegriff ein\",\"Kontakt aufnehmen\",{\"_305\":306,\"_307\":1266,\"_309\":310,\"_311\":1267,\"_313\":314,\"_315\":1268},\"Plattform für Entrepreneur:innen und KMUs\",\"Eine Commerce-Lösung für expandierende digitale Marken\",\"Lösungen für die weltweit größten Marken\",\"Winter ‘25 Edition\",\"Weniger anzeigen\",\"Mehr anzeigen\",\"Mehr Informationen\",{\"_327\":1274},\"Wir bieten einen Rabatt von 25 % auf jährliche Abonnements, wenn du den Basic-, Shopify- oder Advanced-Plan auswählst. 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You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",\"contactCustomizations\",{\"_1032\":2300,\"_452\":1826,\"_2301\":2302,\"_2303\":2304,\"_2309\":2310,\"_2315\":2316,\"_2319\":2320,\"_2323\":2324,\"_2329\":2330,\"_2333\":2334},\"Get in touch with an expert.\",\"preformMessageHtml\",\"Already using Shopify?\u003cbr\u003e \u003ca href=\\\"/plus/upgrade\\\"\u003eLearn how to upgrade to Shopify\u0026nbsp;Plus\u003c/a\u003e\",\"infoList\",[2305,2306,2307,2308],\"Get detailed pricing\",\"See how much you could save with Shopify\",\"Learn how Shopify adapts to your systems\",\"Get help migrating\",\"callUs\",{\"_1032\":2311,\"_452\":2312,\"_2313\":2314},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",\"button\",\"1-844-686-1946\",\"form\",{\"_2313\":2317,\"_2318\":2264},\"Submit form\",\"button_submitting\",\"chat\",{\"_1032\":2321,\"_2313\":2322},\"Questions? 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We can help.\",\"ctaText\",\"midBodyCta\",{\"_1032\":2495},\"Contact a Shopify Plus expert today\",{\"_2497\":2498,\"_2550\":2551,\"_1000\":2562,\"_2565\":2566,\"_2260\":2571,\"_2572\":2573,\"_2752\":2753},\"webinar\",{\"_2173\":2499,\"_2175\":2267,\"_19\":2500,\"_418\":2501,\"_2189\":2502,\"_332\":2503,\"_996\":2506,\"_2196\":2507,\"_2213\":2508,\"_2524\":2525,\"_2539\":2540,\"_2329\":2542},\"Sorry but we’re having some problems completing your registration.\",{\"_56\":2269,\"_266\":2243},{\"_56\":2271,\"_266\":2247},{\"_56\":2273,\"_266\":2274},{\"_56\":2504,\"_266\":2505},\"Job title\",\"Please enter your job title\",{\"_56\":997,\"_266\":2276},{\"_56\":2278,\"_266\":2279},{\"_56\":2509,\"_266\":2510,\"_2511\":2512},\"Annual revenue\",\"Please enter your annual revenue\",\"options\",{\"_2513\":265,\"_2514\":2515,\"_2516\":2517,\"_2518\":2519,\"_2520\":2521,\"_2522\":2523},\"DEFAULT\",\"UNKNOWN\",\"Unknown\",\"UNDER_1M\",\"Up to 1 million dollars\",\"BETWEEN_1M_30M\",\"1 to 30 million dollars\",\"BETWEEN_30M_100M\",\"30 to 100 million dollars\",\"OVER_100M\",\"Over 100 million dollars\",\"annualOfflineRevenue\",{\"_56\":2526,\"_266\":2527,\"_2511\":2528},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_2513\":265,\"_2529\":2530,\"_2531\":2532,\"_2533\":2534,\"_2535\":2536,\"_2537\":2538},\"UNDER_250K\",\"$0 to $250,000\",\"BETWEEN_250K_500K\",\"$250,000 to $500,000\",\"BETWEEN_500K_1M\",\"$500,000 to $1,000,000\",\"BETWEEN_1M_10M\",\"$1,000,000 to $10,000,000\",\"OVER_10M\",\"$10,000,000+\",\"marketingCommunicationConsent\",{\"_56\":2541},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1032\":2543,\"_334\":2544,\"_2545\":2546,\"_2547\":2548,\"_452\":2549},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"subheading_onehourbefore\",\"A link for you to watch the event will be emailed to you shortly.\",\"subheading_after\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",\"event\",{\"_2329\":2552},{\"_1032\":2543,\"_2553\":2554,\"_2555\":2556,\"_334\":2557,\"_2558\":2559,\"_2560\":2561,\"_452\":2549},\"heading_bookmeeting\",\"Thank you for your request\",\"heading_isFull\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"subheading_bookmeeting\",\"We will reach out shortly to confirm your meeting.\",\"subheading_isFull\",\"We will be in touch to confirm your registration status.\",{\"_2329\":2563,\"_2309\":2564},{\"_1032\":2331,\"_452\":2332},{\"_1032\":2311,\"_452\":2312,\"_2313\":2314},\"resource\",{\"_2329\":2567},{\"_1032\":2568,\"_2569\":2570},\"Thank you for your interest in this resource\",\"download_button_label\",\"Download now\",{\"_56\":2262,\"_2263\":2264},\"lead\",{\"_2173\":2499,\"_2175\":2267,\"_19\":2574,\"_418\":2575,\"_2189\":2576,\"_332\":2577,\"_996\":2578,\"_2196\":2579,\"_2071\":2580,\"_2645\":2646,\"_2539\":2678,\"_2680\":2681,\"_2685\":2686,\"_2689\":2690,\"_2693\":2694,\"_2714\":2715,\"_2716\":2717,\"_2205\":2720,\"_261\":2723,\"_2725\":2726,\"_2743\":2744},{\"_56\":2269,\"_266\":2243},{\"_56\":2271,\"_266\":2247},{\"_56\":2273,\"_266\":2274},{\"_56\":2504,\"_266\":2505},{\"_56\":997,\"_266\":2276},{\"_56\":2278,\"_266\":2279},{\"_56\":2478,\"_266\":2581,\"_2511\":2582},\"Please select your industry\",{\"_2513\":265,\"_2583\":2584,\"_2585\":2586,\"_2587\":2588,\"_2589\":2590,\"_2591\":2592,\"_2593\":2594,\"_2595\":2596,\"_2597\":2598,\"_2599\":2600,\"_2601\":2602,\"_2603\":2604,\"_2605\":2606,\"_2607\":2608,\"_2609\":2610,\"_2611\":2612,\"_2613\":2614,\"_2615\":2616,\"_2617\":2618,\"_2619\":2620,\"_2621\":2622,\"_2623\":2624,\"_2625\":2626,\"_2627\":2628,\"_2629\":2630,\"_2631\":2632,\"_2633\":2634,\"_2635\":2636,\"_2637\":2638,\"_2639\":2640,\"_2641\":2642,\"_2643\":2644},\"ADULT\",\"Adult\",\"ALCOHOL\",\"Alcohol\",\"ANIMALS_AND_PET_SUPPLIES\",\"Animals \u0026 Pet Supplies\",\"APPAREL_AND_ACCESSORIES\",\"Apparel \u0026 Accessories\",\"ART_AND_PHOTOGRAPHY\",\"Art \u0026 Photography\",\"AVIATION_AND_AEROSPACE\",\"Aviation \u0026 Aerospace\",\"BABY_AND_TODDLER\",\"Baby \u0026 Toddler\",\"BANKING_FINANCE_INSURANCE\",\"Banking, Finance, Insurance\",\"CHARITY_NONPROFIT_AND_ORGANIZATIONS\",\"Charity, Non-Profit \u0026 Organizations\",\"CONSTRUCTION_AND_INDUSTRIAL\",\"Construction \u0026 Industrial\",\"EDUCATION\",\"Education\",\"ELECTRONICS_AND_GADGETS\",\"Electronics \u0026 Gadgets\",\"ENTERTAINMENT\",\"Entertainment\",\"FOOD_AND_BEVERAGE\",\"Food \u0026 Beverage (excl. 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haben leider derzeit Probleme, deine Registrierung abzuschließen.\",\"Bitte sende uns eine E-Mail an \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e oder versuche es später noch einmal.\",{\"_56\":2850,\"_266\":2851},\"Vollständiger Name\",\"Gib deinen vollständigen Namen ein\",{\"_56\":2853,\"_266\":2854},\"E-Mail-Adresse (geschäftlich)\",\"Gib eine gültige E-Mail-Adresse ein\",{\"_56\":2856,\"_266\":2857},\"Telefon (geschäftlich)\",\"Gib deine geschäftliche Telefonnummer ein\",{\"_56\":2859,\"_266\":2860},\"Berufsbezeichnung\",\"Gib deine Berufsbezeichnung ein\",{\"_56\":1529,\"_266\":2862},\"Gib deinen Firmennamen ein\",{\"_56\":2864,\"_266\":2865},\"Website-URL\",\"Gib die URL deiner Website ein\",{\"_56\":2867,\"_266\":2868,\"_2511\":2869},\"Jährlicher Umsatz\",\"Gib deinen jährlichen Umsatz ein\",{\"_2513\":2870,\"_2514\":2871,\"_2516\":2872,\"_2518\":2873,\"_2520\":2874,\"_2522\":2875},\"Eine Option auswählen\",\"Unbekannt\",\"Bis zu 1 Mio. 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aufnehmen\",{\"_1000\":1531,\"_2099\":3034},{\"_1032\":306,\"_2094\":3052},{\"_1010\":1535,\"_665\":1013,\"_1036\":1545},{\"_1032\":1392,\"_2094\":3054},{\"_2104\":3055,\"_2106\":3056,\"_2108\":3057,\"_2110\":3058,\"_2112\":3059,\"_2114\":3060,\"_2116\":3061,\"_2118\":3062,\"_2120\":3063,\"_2036\":3064,\"_2123\":3065,\"_762\":3066,\"_2126\":3067,\"_2128\":3068,\"_2130\":3069,\"_2132\":3070,\"_2134\":3071},\"Checkliste für 3PL-Lösungen\",\"Checkliste für Automatisierung\",\"B2B-E-Commerce-Plattform: Funktions-Checkliste\",\"Leitfaden Verbraucherpsychologie\",\"Leitfaden für Direct-to-Consumer (D2C)\",\"Einführung in die E-Commerce-Automatisierung\",\"E-Commerce-Migration\",\"Checkliste für Flash-Verkäufe\",\"Toolkit für den Globalen Handel\",\"Leitfaden für Headless Commerce\",\"Playbook für Medien und Unterhaltung\",\"Leitfaden für Omnichannel\",\"Die Plattform-Revolution in Südostasien\",\"Playbook zur Lieferkette\",\"Der B2B-E-Commerce-Leitfaden\",\"Der ultimative Leitfaden für eine schnelle Website\",\"Leitfaden für die Evaluierung von Commerce-Plattformen\",{\"_1032\":3073,\"_2094\":3074},\"Branchenberichte\",{\"_2140\":3038,\"_2141\":3075,\"_2143\":2144},\"Die Zukunft des Handels: Ein Prognosebericht\",{\"_1032\":1495},{\"_2148\":3078,\"_2150\":3079},{\"_456\":1519,\"_480\":481,\"_1000\":1531,\"_993\":1527,\"_2083\":3041,\"_985\":1526,\"_1095\":1096},{\"_2152\":1570,\"_2154\":1559},{\"_2157\":1533,\"_2158\":1534},{\"_2161\":3082,\"_2163\":3083,\"_2165\":1138},\"Öffnet ein neues Fenster\",\"Öffnet externe Website\",{\"_2168\":3085},\"Direkt zu den Hauptinhalten\",{\"_2171\":3087,\"_1000\":3152,\"_2295\":3174,\"_364\":3175},{\"_2173\":3088,\"_2175\":3089,\"_2177\":3090,\"_2179\":3091,\"_364\":3092,\"_2182\":3093,\"_418\":3096,\"_2189\":3099,\"_996\":3102,\"_2196\":3105,\"_261\":3108,\"_2205\":3112,\"_2209\":3115,\"_2213\":3118,\"_2217\":3121,\"_2229\":3129,\"_2236\":3133,\"_2240\":3136,\"_2244\":3139,\"_2248\":3142,\"_2252\":3145,\"_2256\":3148,\"_2260\":3151},\"Beim Senden deiner Daten sind leider Probleme aufgetreten\",\"Sende uns eine E-Mail an \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e oder versuche es noch einmal.\",\"Die Informationen deines Interessenten\",\"Deine Kontaktinformationen\",\"Weitere Informationen darüber, wie wir personenbezogene Daten erfassen und verwenden, findest du in unserer\u0026nbsp;\u003ca href=\\\"/legal/privacy\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eDatenschutzerklärung\u003c/a\u003e.\",{\"_56\":3094,\"_266\":3095},\"Name des Interessenten\",\"Bitte gib den Namen des Interessenten ein\",{\"_56\":3097,\"_266\":3098},\"E-Mail-Adresse des Interessenten\",\"Bitte gib die E-Mail-Adresse des Interessenten ein\",{\"_56\":3100,\"_266\":3101},\"Telefonnummer des Interessenten\",\"Bitte gib die Telefonnummer des Interessenten ein\",{\"_56\":3103,\"_266\":3104},\"Unternehmensname des Interessenten\",\"Bitte gib den Unternehmensnamen des Interessenten ein\",{\"_56\":3106,\"_266\":3107},\"Business-Website des Interessenten\",\"Bitte gib die Business-Website des Interessenten ein\",{\"_56\":3109,\"_266\":3110,\"_2203\":3111},\"Land des Interessenten\",\"Bitte wähle das Land des Interessenten aus\",\"Vereinigte Staaten\",{\"_56\":3113,\"_266\":3114},\"Region des Interessenten\",\"Bitte wähle die Region des Interessenten aus\",{\"_56\":3116,\"_266\":3117},\"Derzeitige Plattform des Interessenten\",\"Bitte wähle die derzeitige E-Commerce-Plattform des Interessenten aus\",{\"_56\":3119,\"_266\":3120},\"Jährlicher Gesamtumsatz des Interessenten\",\"Bitte wähle das jährliche Umsatzvolumen des Interessenten aus\",{\"_1032\":3122,\"_2220\":3123,\"_2225\":3126},\"Möchtest du mit dem Vertriebsteam von Shopify Plus zusammenarbeiten, um dieses Geschäft abzuschließen?\",{\"_56\":3124,\"_2223\":3125},\"Ja\",\"Partner:in arbeitet gemeinsam mit dem Plus-Vertriebsteam.\",{\"_56\":3127,\"_2223\":3128},\"Nein\",\"Partner:in schließt das Geschäft alleine ab; keine Beteiligung des Plus-Vertriebsteams.\",{\"_1032\":3130,\"_2220\":3131,\"_2225\":3132},\"Ist dein Interessent in einer regulierten Branche (Cannabis, Alkohol, medizinische Geräte, natürliche Gesundheitsprodukte, Pharmazeutika) tätig?\",{\"_56\":3124,\"_2223\":2233},{\"_56\":3127,\"_2223\":2235},{\"_56\":3134,\"_264\":3135},\"Gibt es sonst noch etwas?\",\"Jährlicher Online- vs. Offline-Umsatz, voraussichtlicher Projektstart, Beziehung zum bzw. zur Händler:in\",{\"_56\":3137,\"_266\":3138},\"Dein vollständiger Name\",\"Bitte gib deinen vollständigen 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aus\",{\"_259\":3165},{\"_261\":3166},{\"_2286\":1249},{\"_56\":3168,\"_266\":3169},\"Jährliches Umsatzvolumen\",\"Bitte wähle dein jährliches Umsatzvolumen aus\",{\"_1032\":3171,\"_2220\":3172,\"_2225\":3173},\"Bist du eine Agentur, die uns im Auftrag einer Marke kontaktiert?\",{\"_56\":3124},{\"_56\":3127},{\"_261\":1249},\"Mit der Einsendung dieses Formulars stimmst du zu, Werbemitteilungen von Shopify über die Produkte und Services des Unternehmens zu erhalten. Du kannst dich jederzeit von diesen Mitteilungen abmelden, indem du auf den Link in der Fußzeile unserer E-Mails klickst.\",{\"_1032\":3177,\"_452\":1826,\"_2301\":3178,\"_2303\":3179,\"_2309\":3184,\"_2315\":3185,\"_2319\":3187,\"_2323\":3190,\"_2329\":3193,\"_2333\":3195},\"Nimm Kontakt mit einem Experten bzw. einer Expert:in auf.\",\"Du nutzt Shopify bereits?\u003cbr\u003e \u003ca href=\\\"/plus/upgrade\\\"\u003eErfahre, wie du ein Upgrade auf Shopify\u0026nbsp;Plus\u003c/a\u003e durchführen kannst.\",[3180,3181,3182,3183],\"Erhalte detaillierte Informationen zur Preisgestaltung\",\"Erfahre, wie viel Geld du mit Shopify sparen könntest\",\"Erfahre, wie sich Shopify an deine Systeme anpasst\",\"Erhalte Unterstützung bei der Migration\",{\"_1032\":2905,\"_452\":2906,\"_2313\":2314},{\"_2313\":3186,\"_2318\":2913},\"Formular senden\",{\"_1032\":3188,\"_2313\":3189},\"Fragen? Chatte mit unserem Vertrieb.\",\"Live-Chat starten\",{\"_374\":3191,\"_2326\":2327,\"_332\":3192},\"Schnelligkeit und Agilität sind keine Worte, die typischerweise mit großen Unternehmen in Verbindung gebracht werden. Shopify Plus ermöglicht es uns, schnell zu agieren, Erweiterungen hinzuzufügen und eher wie ein Start-up zu arbeiten.\",\"Head of D2C E-Commerce, Reckitt-Benckiser\",{\"_1032\":3194,\"_452\":2903},\"Danke\",{\"_1032\":3196,\"_2336\":3197,\"_2338\":3198,\"_2340\":3199,\"_1102\":3200},\"Vielen Dank!\",\"Nach Ablauf des kostenlosen Tests zahlst du im ersten Monat nur {{paidTrialAmount}}.\",\"Nach Ablauf des kostenlosen Tests zahlst du die ersten {{count}} Monate lang nur {{paidTrialAmount}}/Monat.\",\"Mit einem kostenlosen Test gelingt dir der perfekte Einstieg.\",{\"_1032\":3201,\"_2340\":3202,\"_51\":3203},\"Brauchst du Hilfe beim Einstieg?\",\"In den Produktartikeln und Videos unseres Support-Teams findest du weitere Informationen.\",\"Im Help Center suchen\",{\"_382\":3205,\"_409\":3206,\"_372\":3207,\"_401\":3208,\"_387\":3209},{\"_374\":384,\"_376\":2350},{\"_374\":411,\"_376\":412},{\"_374\":375,\"_376\":377},{\"_374\":403,\"_376\":2354},{\"_374\":389,\"_376\":390},{\"_2358\":2359,\"_2360\":2361,\"_2362\":2363,\"_2364\":2365,\"_424\":2366,\"_2367\":2368,\"_2369\":1705,\"_2370\":2371,\"_2372\":2373,\"_2374\":431,\"_2375\":2376,\"_2377\":2378,\"_2379\":2380,\"_2381\":2382,\"_2383\":2384,\"_2385\":2386,\"_2387\":2388,\"_2389\":2390,\"_2391\":2392,\"_2393\":2394,\"_2395\":2396,\"_2397\":2398,\"_2399\":2400,\"_2401\":2402,\"_2403\":2386,\"_2404\":2371,\"_2405\":2406,\"_2407\":2408,\"_2409\":2410,\"_2411\":2412,\"_2413\":2414,\"_2415\":2416,\"_2417\":2418,\"_2419\":2420,\"_2421\":2394,\"_2422\":2423,\"_2424\":2425,\"_2426\":1705,\"_2427\":2428,\"_2429\":2430,\"_2431\":2432,\"_2433\":2434,\"_2435\":2436,\"_2437\":2438,\"_2439\":2440,\"_2441\":2436,\"_2442\":2443,\"_2444\":2443,\"_2445\":2446,\"_2447\":2448,\"_2449\":2450,\"_2451\":2452,\"_2453\":2410,\"_2454\":2373,\"_2455\":2456,\"_2457\":2371,\"_2458\":2459,\"_2460\":2461,\"_2462\":2463,\"_2464\":2465},{\"_2470\":3212,\"_2474\":3214,\"_35\":3218,\"_2483\":3221,\"_2486\":3223,\"_2489\":3225,\"_2493\":3227},{\"_2472\":3213},\"Erfahre, warum {{merchant}} und Tausende andere sich für Shopify entschieden haben, um ihr E-Commerce-Business zu verbessern.\",{\"_2476\":3215,\"_2071\":3216,\"_1072\":1560,\"_768\":3217},\"Vorherige Plattform\",\"Branche\",\"Partner:innen\",{\"_2087\":3219},{\"_374\":3220},{\"_309\":1264,\"_102\":3042},{\"_1032\":3222},\"Schließe dich den Marken an, die jeden Tag {{industry}} aufs Neue verändern.\",{\"_1032\":3224},\"Mit Shopify konnte {{merchant}} schnell die gewünschten Ergebnisse erzielen.\",{\"_374\":3226,\"_2492\":1264},\"Welchen geschäftlichen Herausforderungen stehst du gegenüber. Wir können dir dabei helfen.\",{\"_1032\":3228},\"Jetzt mit dem Shopify Plus-Expertenteam Kontakt aufnehmen\",{},\"minervaUser\",{\"_3232\":3233,\"_3234\":3235,\"_3236\":3237,\"_3238\":3239,\"_3240\":1839,\"_3241\":3242,\"_3243\":1628,\"_3244\":3245,\"_3246\":3247,\"_3248\":3249,\"_3253\":3254,\"_2447\":1628,\"_3256\":3257},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00\u003c/span\u003e\",\"googleCountryOffer\",\"$600 SGD\",\"minimumMonthlyPrice\",\"$7\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_3250\":1626,\"_1584\":1839,\"_3251\":3252},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[3255],\"paid_trial_experience\",\"usd\",\"USD\",\"article\",{\"_332\":3260,\"_123\":3261,\"_3262\":310,\"_3263\":3264,\"_3265\":3266,\"_3269\":3270,\"_3272\":-7,\"_3273\":-7,\"_3274\":3275,\"_3303\":3304,\"_2486\":-5},\"How Carrier launches B2B ecommerce sites 90% faster at 10% of the cost on Shopify\",\"\u003cp\u003e\u003ca href=\\\"https://www.carrier.com/\\\"\u003eCarrier\u003c/a\u003e is the leading global provider of healthy, safe, sustainable and intelligent building and cold chain solutions. While it’s best known for its HVAC offerings, Carrier also provides best-in-class refrigeration and building controls \u0026amp; automation. The company serves a large variety of customers in 180 countries, including dealers, distributors, service technicians, national accounts, and homeowners.\u003c/p\u003e\\n\u003cp\u003eEach buying audience has unique demands and nuances, which create a uniquely complex environment at Carrier. Carrier sought to tame those complexities with frictionless, self-service commerce experiences for all of its customers. To accomplish this, it knew it needed a platform that could handle the complexities of its selling motions—\u003ci\u003ewithout \u003c/i\u003ethem needing to become a de-facto tech company.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.linkedin.com/in/duransteven\\\"\u003eSteve Duran\u003c/a\u003e, associate director of global commerce at Carrier, said that after evaluating Shopify, it was clear that our platform was the best fit for the job.\u003c/p\u003e\\n\u003cp\u003eAfter migrating to Shopify from their previous platform, Carrier was able to:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eLaunch new ecommerce experiences in 30 days, compared to approximately 9-12 months on its previous platform\u003c/li\u003e\\n\u003cli\u003eReduce their cost from up to $2 million per ecommerce website to just $100,000\u003c/li\u003e\\n\u003cli\u003eTest ideas, iterate, and ship new go-to-market motions at the pace of a startup\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003eThe challenge: Expensive and time-consuming go-to-market processes\u003c/h2\u003e\\n\u003cp\u003e{{ wistia.b0utz6ij2n }}\u003c/p\u003e\\n\u003cp\u003eBefore switching to Shopify, spinning up an ecommerce website at Carrier was equal parts time-consuming and costly. “At Carrier, building a fully mature ecommerce solution on a traditional monolith platform cost up to $2 million—and it took up to 12 months to build the solution,” says Steve.\u003c/p\u003e\\n\u003cp\u003eSteve knew that ecommerce required more nimbleness than this, so he and his team made the decision to decouple it from the rest of the organization’s business workflows.\u003c/p\u003e\\n\u003cp\u003eWith that decision made, Steve tells us that what remained was a philosophical choice: did they want to become a tech company, relying on themselves to tame their complexity and needing to significantly increase headcount to do so? Or should they go with a SaaS cloud based provider like Shopify?\u003c/p\u003e\\n\u003cp\u003eAccording to Steve, “We’re in the business of creating the world’s best climate solutions. Our commerce platform has to support the complexities of our business, but not at the detriment of our customers.”\u003c/p\u003e\\n\u003cp\u003eWith this in mind, Steve and the team at Carrier ultimately chose Shopify so that they could focus their time on growing the business, and less on tech.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.steve-duran }}\u003c/p\u003e\\n\u003ch2\u003eThe solution: Frictionless commerce experiences built with Shopify components\u003c/h2\u003e\\n\u003cp\u003e{{ wistia.0wze80uy7s }}\u003c/p\u003e\\n\u003cp\u003eAs Carrier explored migrating to Shopify, they partnered with EY and Tidal Commerce to ensure they were properly resourced to make the transition a success. “You have all these strengths when you work with delivery partners like EY and Tidal,” Steve says. “They have a line of sight into other businesses that are solving some of the world's most complex commerce problems. We can take that experience and apply it to what we’re doing at Carrier.”\u003c/p\u003e\\n\u003cp\u003eUltimately, EY and Tidal confirmed that Shopify was the right partner for Carrier—and that we could handle the intricacies of their selling motions.\u003c/p\u003e\\n\u003cp\u003e\\\"We needed to confirm that Shopify was serious about investing in the B2B space. When we took a closer look, we saw thousands of developers, strategic partnerships, and a clear path to being a part of the conversation about Shopify’s roadmap. Ultimately, the answer was yes, and we were very excited to bring Shopify into the Carrier tech stack,\\\" states Steve.\u003c/p\u003e\\n\u003cp\u003eTo build ecommerce experiences that could support each of their selling avenues, Carrier launched OneCommerce, a central global Shopify accelerator that encompasses about 80% of all Carrier’s shared business requirements for enterprise commerce experiences.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.steve-duran-2 }}\u003c/p\u003e\\n\u003cp\u003eOneCommerce allows Carrier to quickly deploy an unlimited number of websites for a fraction of the cost. “We are very bullish on what this means for us going forward. At the end of the day, OneCommerce allows us to monetize any business idea that we would have in 30 days,” Steve adds.\u003c/p\u003e\\n\u003ch2\u003eThe results: A faster path to growth at a fraction of the cost\u003c/h2\u003e\\n\u003cp\u003e{{ wistia.vqabnb0l9r }}\u003c/p\u003e\\n\u003cp\u003eWhile Steve says he’s optimistic about how Shopify will support Carrier over the next decade, the company has already benefited from making the switch. Most notably, Steve tells us that Shopify empowers Carrier to ship high-performing ecommerce experiences in just days, at a fraction of what it used to cost the business:\u003c/p\u003e\\n\u003cli\u003e\\n\u003cb\u003eReduced time to market to 30 days,\u003c/b\u003e compared to 9-12 months on their previous platform.\u003c/li\u003e\\n\u003cli\u003e\\n\u003cb\u003eSlashed their costs to $100,000 per website,\u003c/b\u003e versus up to $2 million per site on its previous platform.\u003c/li\u003e\\n\u003cp\u003e{{ testimonial.steve-duran-3 }}\u003c/p\u003e\\n\u003cp\u003eSteve also tells us that Carrier’s OneCommerce initiative has impacted the company far beyond their ecommerce goals. Suddenly, Carrier stands out as an attractive place for top engineering talent looking to work on innovative projects.\u003c/p\u003e\\n\u003cp\u003e\\\"Anytime you bring in an all star, they want to work on solutions that matter and they can be proud of. This OneCommerce solution and investment in building frictionless commerce experiences is a really cool career moment for engineers. They can say they work for this hundred-year old company that’s looking to be more innovative,\\\", Steve adds.\u003c/p\u003e\\n\u003ch2\u003eShopify empowers Carrier to be at the cutting edge of ecommerce\u003c/h2\u003e\\n\u003cp\u003eOver the coming years, Steve believes that conversational commerce, mobile commerce, and VR technologies will accelerate the buying funnel for enterprise companies like Carrier. Thanks to Shopify, he also believes that Carrier will be nimble and fast enough to market to stay ahead of emerging technologies like these—and ultimately set the company up to maintain its position as a leading climate technology solutions provider.\u003c/p\u003e\\n\u003cp\u003eSteve also says that Shopify is the right partner for any enterprise company looking for a commerce platform that can reduce costs, accelerate innovation, and treat their customers like consultative partners. He tells us that based on his experience with Shopify and the OneCommerce initiative, investing in commerce components is the best money a company like his can spend. “Shopify has a high internal rate of return, the shortest payback window, and has real impacts on the bottom line.”\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.steve-duran-5 }}\u003c/p\u003e\\n\u003ch2\u003eWatch the entire interview\u003c/h2\u003e\\n\u003cp\u003eWatch the full video interview with Steve Duran, Associate Director of Global Commerce at Carrier, and Brandon Gracey, Director of Enterprise Sales at Shopify.\u003c/p\u003e\\n\u003cp\u003e{{ wistia.mnksv2vjwh }}\u003c/p\u003e\",\"leadRouting\",\"funnelOverride\",\"B2B\",\"featuredImage\",{\"_376\":3267,\"_3268\":1826},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/articles/carrier.card_520x500_6abf7ba1-60fd-4eac-bd4f-2418618ad990.png?v=1737047202\",\"altText\",\"heroImage\",{\"_376\":3271,\"_3268\":1826},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/Dealer_Servicing_Outdoor_Unit_1.jpg?v=1726242420\",\"heroWistiaVideoId\",\"seo\",\"merchant\",{\"_19\":3276,\"_2196\":3277,\"_728\":3278,\"_3283\":3284,\"_768\":3286,\"_2071\":3297,\"_1072\":3301},\"Carrier\",\"https://www.carrier.com/\",[3279],{\"_2024\":3280,\"_127\":3281,\"_19\":3282},\"amer\",\"[\\\"gid://shopify/Metaobject/8983379990\\\"]\",\"Nord-, Mittel- und Südamerika\",\"logo\",{\"_376\":3285,\"_3268\":1826},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/carrier.logo.svg?v=1726250802\",[3287,3292],{\"_2024\":3288,\"_3283\":3289,\"_19\":3290,\"_2196\":3291},\"ey\",\"gid://shopify/MediaImage/38127163768854\",\"EY\",\"https://www.ey.com/en_us\",{\"_2024\":3293,\"_3283\":3294,\"_19\":3295,\"_2196\":3296},\"tidal-commerce\",\"gid://shopify/MediaImage/38128045162518\",\"Tidal Commerce\",\"https://tidalcommerce.ca/\",[3298],{\"_2024\":3299,\"_19\":3300},\"industrial-manufacturing-distribution\",\"Industrielle Produktion und Vertrieb\",[3302],{\"_2024\":470,\"_332\":3264},\"interpolations\",{\"_3305\":3306},\"testimonials\",{\"_3307\":3308,\"_3315\":3316,\"_3318\":3319,\"_3321\":3322},\"steve-duran\",{\"_3309\":3310,\"_3311\":3312,\"_985\":3276,\"_3313\":3314},\"author\",\"Steve Duran\",\"authorTitle\",\"Associate Director of Global Commerce\",\"quoteHtml\",\"Shopify gave us the ability to quickly build, scale, and deploy commerce experiences. It was clear that Shopify was the partner that could help us be successful in the future.\",\"steve-duran-2\",{\"_3309\":3310,\"_3311\":3312,\"_985\":3276,\"_3313\":3317},\"Historically, it’s very expensive to build the types of ecommerce experiences we need. With Shopify, it takes a matter of weeks. At the pace of a startup, we are able to deploy commerce capabilities in the enterprise space. Everything you need for an enterprise selling apparatus, we’ve already built it with OneCommerce, which is built on Shopify components.\",\"steve-duran-3\",{\"_3309\":3310,\"_3311\":3312,\"_985\":3276,\"_3313\":3320},\"There’s a massive opportunity for us to unlock new selling motions, channel partners, and other areas of the business. Commerce allows us to get very close to our buying audience. For us to monetize a new idea in 30 days is essentially an opportunity to test billion dollar ideas. Instead of waiting years to do it, Shopify allows us to do it in weeks.\",\"steve-duran-5\",{\"_3309\":3310,\"_3311\":3312,\"_985\":3276,\"_3313\":3323},\"If you want lower TCO, rapid deployment, and a platform that is growing at a rate faster than you can develop it yourself, then I would encourage you to look at Shopify.\",{\"_2470\":3325,\"_2474\":3327,\"_2483\":3328,\"_2486\":3330,\"_2489\":3332,\"_2493\":3333},{\"_2472\":3326},\"Erfahre, warum Carrier und Tausende andere sich für Shopify entschieden haben, um ihr E-Commerce-Business zu verbessern.\",{\"_2476\":3215,\"_2071\":3216,\"_1072\":1560,\"_768\":3217},{\"_1032\":3329},\"Schließe dich den Marken an, die jeden Tag industrielle produktion und vertrieb aufs Neue verändern.\",{\"_1032\":3331},\"Mit Shopify konnte Carrier schnell die gewünschten Ergebnisse erzielen.\",{\"_374\":3226,\"_2492\":1264},{\"_1032\":3228},\"shareImage\",\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/carrier.socialShare.jpg?v=1726268771\",\"contactModalContent\",{\"_257\":3338,\"_2260\":3352,\"_3353\":3354,\"_1613\":3376,\"_3392\":1259,\"_3393\":3394},{\"_2173\":2847,\"_2175\":2848,\"_19\":3339,\"_418\":3340,\"_2189\":3341,\"_332\":3342,\"_996\":3343,\"_2196\":3344,\"_2213\":3345,\"_2524\":3347,\"_2539\":3349,\"_2329\":3351},{\"_56\":2850,\"_266\":2851},{\"_56\":2853,\"_266\":2854},{\"_56\":2856,\"_266\":2857},{\"_56\":2859,\"_266\":2860},{\"_56\":1529,\"_266\":2862},{\"_56\":2864,\"_266\":2865},{\"_56\":2867,\"_266\":2868,\"_2511\":3346},{\"_2513\":2870,\"_2514\":2871,\"_2516\":2872,\"_2518\":2873,\"_2520\":2874,\"_2522\":2875},{\"_56\":2877,\"_266\":2878,\"_2511\":3348},{\"_2513\":2870,\"_2529\":2880,\"_2531\":2881,\"_2533\":2882,\"_2535\":2883,\"_2537\":2884},{\"_56\":3350},\"Ich stimme dem Erhalt von Werbemitteilungen von Shopify und von den Partnern zu, die diese Ressourcen bereitstellen. Ich weiß, dass ich mich jederzeit wieder abmelden kann. Unsere \u003ca href=\\\"/de/legal/datenschutz\\\"\u003eDatenschutzerklärung\u003c/a\u003e enthält weitere Informationen dazu.\",{\"_1032\":2888,\"_334\":2889,\"_2545\":2890,\"_2547\":2891,\"_452\":2892},{\"_56\":2912,\"_2263\":2913},\"revenue\",{\"_2173\":2847,\"_2175\":2848,\"_19\":3355,\"_418\":3356,\"_2189\":3357,\"_332\":3358,\"_996\":3359,\"_2196\":3360,\"_2539\":3361,\"_2680\":3362,\"_2685\":3364,\"_2689\":3365,\"_2693\":3366,\"_2714\":3368,\"_2716\":3369,\"_2205\":3370,\"_261\":3371,\"_2725\":3372,\"_2743\":3374},{\"_56\":2850,\"_266\":2851},{\"_56\":2853,\"_266\":2854},{\"_56\":2856,\"_266\":2857},{\"_56\":2859,\"_266\":2860},{\"_56\":1529,\"_266\":2920},{\"_56\":2864,\"_266\":2865},{\"_56\":3350,\"_364\":2923},{\"_2511\":3363},{\"_2513\":2870,\"_2683\":2926},{\"_56\":2928,\"_266\":2929},{\"_56\":2931,\"_266\":2932},{\"_56\":2934,\"_266\":2935,\"_2511\":3367},{\"_2513\":2870,\"_2698\":2699,\"_2700\":2937,\"_2702\":2938,\"_2704\":2939,\"_2706\":2940,\"_2708\":2941,\"_2710\":2942,\"_2712\":2943},{\"_56\":2859,\"_266\":2860},{\"_56\":2946,\"_266\":2947},{\"_56\":2949,\"_266\":2950},{\"_56\":1248,\"_266\":2952,\"_2724\":2870},{\"_56\":2954,\"_2728\":2729,\"_2511\":3373,\"_2741\":2963,\"_266\":2964},[2956,2957,2733,2958,2959,2960,2961,2738,2962,2963],{\"_56\":2966,\"_2728\":2729,\"_2511\":3375,\"_2741\":2963,\"_266\":2972},[2968,2969,2970,2971,2963],{\"_3377\":3378,\"_3379\":3380,\"_2085\":3381,\"_3384\":3385,\"_3386\":3387,\"_3388\":2902,\"_3389\":2895,\"_2319\":3390},\"formHeading\",\"Rede mit unserem Vertrieb über Shopify POS\",\"formCopy\",\"Erzähl uns mehr über dein Unternehmen, damit wir bei unserem Gespräch ganz auf deine Anforderungen eingehen können. Wenn dein jährlicher Umsatz im Ladengeschäft über 250.000 $ beträgt, meldet sich unser Vertriebsteam innerhalb eines Werktags bei dir zurück.\",{\"_1032\":3382,\"_1613\":3383},\"Du würdest dich gerne schon früher mit uns unterhalten?\",\"Ruf unseren Vertrieb direkt an unter 1-844-230-0603, Montag bis Freitag, 15–23 Uhr MESZ.\",\"formRevSuccess\",\"Wir werden uns in Kürze bei dir melden.\",\"formRevNonEligible\",\"Basierend auf diesen Informationen beginnst du am besten mit einem kostenlosen Test.\",\"formRevSuccessHeading\",\"formRevNonEligibleHeading\",{\"_1032\":3188,\"_1613\":3391,\"_2313\":3189},\"Unser Live-Chat steht dir Montag bis Freitag, 15–23 Uhr MESZ, zur Verfügung. Du kannst aber auch einen Termin mit uns vereinbaren.\",\"signupButton\",\"unifiedContent\",{\"_3377\":3395,\"_3379\":3396,\"_2085\":3397,\"_3384\":3402,\"_3388\":2902,\"_3403\":3404,\"_3414\":3415},\"Erzähl uns von deinem Geschäft\",\"\u003cp\u003eMit einigen wenigen Informationen zu deinem Geschäft können wir dein Shopify-Erlebnis personalisieren.\u003c/p\u003e\u003cp\u003eWenn du dich für ein Gespräch mit unserem Vertriebsteam qualifizierst, setzen wir uns innerhalb eines Werktages mit dir in Verbindung. Andernfalls wirst du weitergeleitet, um Shopify Point of Sale noch heute kostenlos zu testen.\u003c/p\u003e\",{\"_1032\":3398,\"_1613\":3399,\"_3400\":3401},\"Du möchtest schon früher mit einer Person aus unserem Vertriebsteam sprechen?\",\"Dann ruf an unter 1-844-230-0603, Montag bis Freitag von 9:00 bis 17:00 Uhr. Alternativ kannst du auch eine der nachstehenden Optionen ausprobieren.\",\"mobileCta\",\"Anrufen unter 1-844-230-0603\",\"Wir setzen uns innerhalb eines Werktags mit dir in Verbindung.\",\"cards\",[3405,3408,3411],{\"_3406\":1259,\"_2340\":3407},\"headingHtml\",\"Entdecke Shopify und probiere unsere Point of Sale-Funktionen in aller Ruhe aus.\",{\"_3406\":3409,\"_2340\":3410},\"Live-Chat\",\"Unser Vertriebsteam steht dir von Montag bis Freitag von 9:00 bis 17:00 Uhr im Chat zur Verfügung. Gern kannst du auch einen individuellen Termin für den Chat ausmachen.\",{\"_3406\":3412,\"_2340\":3413},\"Demo ansehen\",\"Du möchtest in Shopify POS reinschnuppern? Dann schau dir unsere Produkttour an.\",\"conversion\",{\"_3406\":3416,\"_3417\":3418},\"Du brauchst Unterstützung für den Einzelhandel? Wir helfen dir weiter.\",\"buttons\",[3419],{\"_374\":3420},\"Zum Help Center\",\"actionData\"]\n");</script><script>window.__remixContext.streamController.close();</script>