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HUGO BOSS Group: Investment Case

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drilldown-main-point-back-arrow"></div>Company<div class="nav-small-open-link icon arrow-cycle-down-simple-back drilldown-main-point-arrow"></div></a> <ul class="menu vertical nested submenu--lvl-1 own-drilldown-content"> <li class=""> <a href="/en/company" class="nav-link copy overview-link">Overview</a> </li> <li> <a href="/en/company/brands" class="nav-link copy">Brands</a> </li> <li> <a href="/en/company/strategy" class="nav-link copy">Strategy</a> </li> <li> <a href="/en/company/diversity-inclusion" class="nav-link nav-small-parent-link copy">Diversity &amp; Inclusion<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/company/diversity-inclusion" class="copy overview-link">Overview</a></li> <li><a href="/en/company/diversity-inclusion/ambition" class="copy">Ambition</a></li> </ul> </li> <li> <a href="/en/company/management" class="nav-link nav-small-parent-link copy">Management<div 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class="drilldown-main-point is-visible "> <a href="#" class="nav-link nav-small-parent-link own-drilldown-link headline-6 nav-link--active"><div class="icon arrow-cycle-down-simple-back drilldown-main-point-back-arrow"></div>Investors<div class="nav-small-open-link icon arrow-cycle-down-simple-back drilldown-main-point-arrow"></div></a> <ul class="menu vertical nested submenu--lvl-1 own-drilldown-content"> <li class="drilldown--active"> <a href="/en/investors" class="nav-link copy overview-link">Overview</a> </li> <li> <a href="/en/investors/investment-case" class="nav-link nav-small-parent-link copy copy--active">Investment Case<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/investors/investment-case" class="copy overview-link copy--active">Overview</a></li> <li><a href="/en/investors/investment-case/hugo-boss-at-a-glance" class="copy">HUGO BOSS at a Glance</a></li> <li><a href="/en/investors/investment-case/group-management-strategy" class="copy">Group Management &amp; Strategy</a></li> <li><a href="/en/investors/investment-case/outlook-targets" class="copy">Outlook &amp; Targets</a></li> <li><a href="/en/investors/investment-case/sustainability" class="copy">Sustainability</a></li> </ul> </li> <li> <a href="/en/investors/share" class="nav-link nav-small-parent-link copy">Share<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/investors/share" class="copy overview-link">Overview</a></li> <li><a href="/en/investors/share/share-price-performance" class="copy">Share Price Performance</a></li> <li><a href="/en/investors/share/shareholder-structure" class="copy">Shareholder Structure</a></li> <li><a href="/en/investors/share/dividend" class="copy">Dividend</a></li> <li><a href="/en/investors/share/analyst-estimates" class="copy">Analyst Estimates</a></li> <li><a href="/en/investors/share/adr-program" class="copy">ADR Program</a></li> </ul> </li> <li> <a href="/en/investors/publications" class="nav-link nav-small-parent-link copy">Publications<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/investors/publications" class="copy overview-link">Overview</a></li> <li><a href="/en/investors/publications/results" class="copy">Results</a></li> <li><a href="/en/investors/publications/financial-releases" class="copy">Financial Releases</a></li> </ul> </li> <li> <a href="/en/investors/events" class="nav-link nav-small-parent-link copy">Events<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/investors/events" class="copy overview-link">Overview</a></li> <li><a href="/en/investors/events/eventcalendar" class="copy">Event Calendar</a></li> <li><a href="/en/investors/events/eventarchive" class="copy">Event Archive</a></li> <li><a href="/en/investors/events/annual-shareholders-meeting" class="copy">Annual General Meeting</a></li> <li><a href="/en/investors/events/investor-day" class="copy">Investor Day</a></li> </ul> </li> <li> <a href="/en/investors/service-contact" class="nav-link nav-small-parent-link copy">Service &amp; Contact<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/investors/service-contact" class="copy overview-link">Overview</a></li> <li><a href="/en/investors/service-contact/shareholderservice" class="copy">Shareholder Service</a></li> <li><a href="/en/investors/service-contact/faq" class="copy">FAQ</a></li> <li><a href="/en/investors/service-contact/contact" class="copy">Contact</a></li> </ul> </li> </ul> </li> <li class="drilldown-main-point is-visible "> <a href="#" class="nav-link nav-small-parent-link own-drilldown-link headline-6 "><div class="icon arrow-cycle-down-simple-back drilldown-main-point-back-arrow"></div>Sustainability<div class="nav-small-open-link icon arrow-cycle-down-simple-back drilldown-main-point-arrow"></div></a> <ul class="menu vertical nested submenu--lvl-1 own-drilldown-content"> <li class=""> <a href="/en/sustainability" class="nav-link copy overview-link">Overview</a> </li> <li> <a href="/en/sustainability/strategy" class="nav-link nav-small-parent-link copy">Strategy<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/sustainability/strategy" class="copy overview-link">Overview</a></li> <li><a href="/en/sustainability/strategy/materiality-analysis" class="copy">Materiality Analysis</a></li> <li><a href="/en/sustainability/strategy/natural-capital-evaluation" class="copy">Natural Capital Evaluation</a></li> <li><a href="/en/sustainability/strategy/collaboration-dialog" class="copy">Collaboration &amp; Dialog</a></li> </ul> </li> <li> <a href="/en/sustainability/product" class="nav-link nav-small-parent-link copy">Product<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/sustainability/product" class="copy overview-link">Overview</a></li> <li><a href="/en/sustainability/product/more-sustainable-materials" class="copy">More Sustainable Materials</a></li> <li><a href="/en/sustainability/product/circularity-strategy" class="copy">Circularity Strategy</a></li> <li><a href="/en/sustainability/product/production-suppliers" class="copy">Production &amp; Suppliers</a></li> </ul> </li> <li> <a href="/en/sustainability/people" class="nav-link nav-small-parent-link copy">People<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/sustainability/people" class="copy overview-link">Overview</a></li> <li><a href="/en/sustainability/people/development-diversity-health" class="copy">Development, Diversity &amp; Health</a></li> <li><a href="/en/sustainability/people/human-rights-working-conditions" class="copy">Human Rights &amp; Working Conditions</a></li> <li><a href="/en/sustainability/people/commitment-to-society" class="copy">Commitment to Society</a></li> </ul> </li> <li> <a href="/en/sustainability/planet" class="nav-link nav-small-parent-link copy">Planet<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/sustainability/planet" class="copy overview-link">Overview</a></li> <li><a href="/en/sustainability/planet/climate-protection" class="copy">Climate Protection</a></li> <li><a href="/en/sustainability/planet/conserving-resources" class="copy">Conserving resources</a></li> <li><a href="/en/sustainability/planet/biodiversity" class="copy">Biodiversity</a></li> <li><a href="/en/sustainability/planet/packaging-logistics" class="copy">Packaging &amp; Logistics</a></li> </ul> </li> <li> <a href="/en/sustainability/hugo-boss-foundation" class="nav-link copy">HUGO BOSS Foundation</a> </li> <li> <a href="/en/sustainability/news-downloads" class="nav-link nav-small-parent-link copy">News &amp; Downloads<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/sustainability/news-downloads" class="copy overview-link">Overview</a></li> <li><a href="/en/sustainability/news-downloads/latest-topics" class="copy">Latest Topics</a></li> <li><a href="/en/sustainability/news-downloads/sustainability-reports" class="copy">Sustainability Reports</a></li> <li><a href="/en/sustainability/news-downloads/company-commitments" class="copy">Company Commitments</a></li> </ul> </li> </ul> </li> <li class="drilldown-main-point is-visible "> <a href="#" class="nav-link nav-small-parent-link own-drilldown-link headline-6 "><div class="icon arrow-cycle-down-simple-back drilldown-main-point-back-arrow"></div>Careers<div class="nav-small-open-link icon arrow-cycle-down-simple-back drilldown-main-point-arrow"></div></a> <ul class="menu vertical nested submenu--lvl-1 own-drilldown-content"> <li class=""> <a href="https://careers.hugoboss.com/global/en?utm_source=corporate" target="_blank" class="nav-link copy overview-link" rel="noreferrer">Overview</a> </li> <li> <a href="https://careers.hugoboss.com/global/en?utm_source=corporate" target="_blank" class="nav-link copy" rel="noreferrer">Jobs</a> </li> </ul> </li> <li class="drilldown-main-point is-visible "> <a href="#" class="nav-link nav-small-parent-link own-drilldown-link headline-6 "><div class="icon arrow-cycle-down-simple-back drilldown-main-point-back-arrow"></div>Sponsorship<div class="nav-small-open-link icon arrow-cycle-down-simple-back drilldown-main-point-arrow"></div></a> <ul class="menu vertical nested submenu--lvl-1 own-drilldown-content"> <li class=""> <a href="/en/sponsorship" class="nav-link copy overview-link">Overview</a> </li> <li> <a href="/en/sponsorship/sports-sponsorship" class="nav-link nav-small-parent-link copy">Sports Sponsorship<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/sponsorship/sports-sponsorship" class="copy overview-link">Overview</a></li> <li><a href="/en/sponsorship/sports-sponsorship/golf" class="copy">Golf</a></li> <li><a href="/en/sponsorship/sports-sponsorship/motorsports" class="copy">Motorsports</a></li> <li><a href="/en/sponsorship/sports-sponsorship/winter-sports" class="copy">Winter Sports</a></li> <li><a href="/en/sponsorship/sports-sponsorship/tennis" class="copy">Tennis</a></li> <li><a href="/en/sponsorship/sports-sponsorship/track-and-field" class="copy">Track and field</a></li> <li><a href="/en/sponsorship/sports-sponsorship/cycling" class="copy">Cycling</a></li> </ul> </li> <li> <a href="/en/sponsorship/brand-collaborations" class="nav-link copy">Brand Collaborations</a> </li> <li> <a href="/en/sponsorship/arts-sponsorship" class="nav-link nav-small-parent-link copy">Arts Sponsorship<div class="nav-small-open-link icon arrow-cycle-down-simple-back"></div></a> <ul class="menu vertical nested submenu--lvl-2"> <li><a href="/en/sponsorship/arts-sponsorship" class="copy overview-link">Overview</a></li> <li><a href="/en/sponsorship/arts-sponsorship/hugo-boss-prize" class="copy">HUGO BOSS PRIZE</a></li> <li><a href="/en/sponsorship/arts-sponsorship/hugo-boss-asia-art-award" class="copy">HUGO BOSS ASIA ART Award</a></li> <li><a href="/en/sponsorship/arts-sponsorship/exhibitions-and-projects" class="copy">Exhibitions and Projects</a></li> </ul> </li> </ul> </li> <li class="drilldown-main-point is-visible last"> <a href="#" class="nav-link nav-small-parent-link own-drilldown-link headline-6 "><div class="icon arrow-cycle-down-simple-back drilldown-main-point-back-arrow"></div>Newsroom<div class="nav-small-open-link icon arrow-cycle-down-simple-back drilldown-main-point-arrow"></div></a> <ul class="menu vertical nested submenu--lvl-1 own-drilldown-content"> <li class=""> <a href="/en/newsroom" class="nav-link copy overview-link">Overview</a> </li> <li> <a href="/en/newsroom/news" class="nav-link copy">News</a> </li> <li> <a href="/en/newsroom/stories" class="nav-link copy">Stories</a> </li> <li> <a href="/en/newsroom/media-resources" class="nav-link copy">Media Resources</a> </li> <li> <a href="/en/newsroom/contacts" class="nav-link copy">Contacts</a> </li> </ul> </li> </ul> </div> </div> <div class="off-canvas position-top show-for-large mega-menu" id="mega-menu" data-off-canvas data-transition="overlap"> <div class="row"> <div class="columns small-12"> <div class="menu-wrapper"> <div class="menu-col first"> <a class="menu--lvl-0 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action="/en/search?tx_torrelastic_search%5Baction%5D=show&amp;tx_torrelastic_search%5Bcontroller%5D=Search&amp;cHash=23e29d9e204e97bec4671edc3627bb31"> <div> <input type="hidden" name="tx_torrelastic_search[__referrer][@extension]" value="TorrTemplate" /> <input type="hidden" name="tx_torrelastic_search[__referrer][@controller]" value="Standard" /> <input type="hidden" name="tx_torrelastic_search[__referrer][@action]" value="contentpage" /> <input type="hidden" name="tx_torrelastic_search[__referrer][arguments]" value="YTowOnt9355a2b7391ef545fad2060658d5c23b17014ae09" /> <input type="hidden" name="tx_torrelastic_search[__referrer][@request]" value="{&quot;@extension&quot;:&quot;TorrTemplate&quot;,&quot;@controller&quot;:&quot;Standard&quot;,&quot;@action&quot;:&quot;contentpage&quot;}2239b3c32e0c4058f708fbe73ef1d8bfb6fae9d1" /> <input type="hidden" name="tx_torrelastic_search[__trustedProperties]" value="{&quot;search&quot;:{&quot;term&quot;:1}}eed51ce2ff311adb4ef19691eeaf954e253d2c9c" /> </div> <fieldset class="relative small-top-space-4 big-search"> <input aria-label="" data-suggest="1" placeholder="Insert search term" class="nav-search-field float-left block small-bottom-margin-6" id="header-nav-search-field" type="text" name="tx_torrelastic_search[search][term]" /> <input class="header-nav-search-submit absolute no-border overflow-hidden arrow-cycle-down-simple-back" id="header-nav-search-submit" type="submit" value="search" aria-label="" > </fieldset> </form> </div> </div> </div> </div> </div> </div> </div> <div class="desktop-menu-wrapper"> <div class="row"> <div class="columns"> <ul class="dropdown menu" data-dropdown-menu> <li> <a href="/en/investors" class="nav-link navigation-second-level category-parent-link">Investors</a> </li> <li> <a href="/en/investors/investment-case" class="nav-link navigation-second-level nav-link--active nav-link--open">Investment Case</a> <ul class="menu submenu--lvl-1"> <div class="submenu-content--lvl1"> <li><a href="/en/investors/investment-case/hugo-boss-at-a-glance" class="navigation-second-level">HUGO BOSS at a Glance</a></li> <li><a href="/en/investors/investment-case/group-management-strategy" class="navigation-second-level">Group Management &amp; Strategy</a></li> <li><a href="/en/investors/investment-case/outlook-targets" class="navigation-second-level">Outlook &amp; Targets</a></li> <li><a href="/en/investors/investment-case/sustainability" class="navigation-second-level">Sustainability</a></li> </div> </ul> </li> <li> <a href="/en/investors/share" class="nav-link navigation-second-level">Share</a> <ul class="menu submenu--lvl-1"> <div class="submenu-content--lvl1"> <li><a href="/en/investors/share/share-price-performance" class="navigation-second-level">Share Price Performance</a></li> <li><a href="/en/investors/share/shareholder-structure" class="navigation-second-level">Shareholder Structure</a></li> <li><a href="/en/investors/share/dividend" class="navigation-second-level">Dividend</a></li> <li><a href="/en/investors/share/analyst-estimates" class="navigation-second-level">Analyst Estimates</a></li> <li><a href="/en/investors/share/adr-program" class="navigation-second-level">ADR Program</a></li> </div> </ul> </li> <li> <a href="/en/investors/publications" class="nav-link navigation-second-level">Publications</a> <ul class="menu submenu--lvl-1"> <div class="submenu-content--lvl1"> <li><a href="/en/investors/publications/results" class="navigation-second-level">Results</a></li> <li><a href="/en/investors/publications/financial-releases" class="navigation-second-level">Financial Releases</a></li> </div> </ul> </li> <li> <a href="/en/investors/events" class="nav-link navigation-second-level">Events</a> <ul class="menu submenu--lvl-1"> <div class="submenu-content--lvl1"> <li><a href="/en/investors/events/eventcalendar" class="navigation-second-level">Event Calendar</a></li> <li><a href="/en/investors/events/eventarchive" class="navigation-second-level">Event Archive</a></li> <li><a href="/en/investors/events/annual-shareholders-meeting" class="navigation-second-level">Annual General Meeting</a></li> <li><a href="/en/investors/events/investor-day" class="navigation-second-level">Investor Day</a></li> </div> </ul> </li> <li> <a href="/en/investors/service-contact" class="nav-link navigation-second-level">Service &amp; Contact</a> <ul class="menu submenu--lvl-1"> <div class="submenu-content--lvl1"> <li><a href="/en/investors/service-contact/shareholderservice" class="navigation-second-level">Shareholder Service</a></li> <li><a href="/en/investors/service-contact/faq" class="navigation-second-level">FAQ</a></li> <li><a href="/en/investors/service-contact/contact" class="navigation-second-level">Contact</a></li> </div> </ul> </li> </ul> </div> </div> </div> </div> </div> </section> <!-- ###elastic### --> <span id="main-content"></span> <section id="c2434" class="ce-image-header small-margin-bottom-25 large-margin-bottom-45 relative"> <div class="image-background"> <div class="image-wrapper lazyload" data-bg="/fileadmin/media/hbnews/user_upload/Investor_Relations/Images/01_Investment_Case/Investment_Case_Header.jpg"></div> </div> <div class="image-overlay darken-overlay-4"></div> <div class=" inner-content-wrapper"> <div class="row align-center-middle text-center inner-content " style="width: 100%; height: 100%"> <div class="columns small-12 medium-8 large-10 "> <h1 class="headline-1 uppercase color-white"><p>Investment Case</p></h1> </div> </div> </div> </section><section id="c5655" data-trigger-animation="90%" class="fadeInUp ce-center-slider small-padding-top-bottom-25 large-padding-top-bottom-45"> <div class="row"> <div class="column small-12"><h2 class="headline-4 small-margin-bottom-25">Five strong reasons for an investment in HUGO BOSS:</h2></div> </div> <div class="center-slider" data-equalizer> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/user_upload/Season_Switch/BOSS_HUGO_Unsere_Marken_Center_Slider.png" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Two strong brands</h2> <div class="copy-medium">BOSS and HUGO – two strong brands with global awareness, that are clearly distinguished by their fashionable style but meet the same high standards in terms of quality and fit, innovation and sustainability. A 24/7 approach ensures that customers are well dressed across all different wearing occasions with casualization and comfort being key. Two clearly distinguished marketing strategies – with a strong focus on digital as well as exceptional events and collaborations – create excitement among consumers and unleash the full potential of BOSS and HUGO.</div> <div class="teaser-inner-linkwrapper"> <a href="/en/company/brands" class="links-cta cta"><span class="cta-text">Learn more</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/media/hbnews/user_upload/Investor_Relations/Images/01_Investment_Case/Wachstumsstrategie_CLAIM_5_Center_Slider.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Growth strategy &quot;CLAIM 5&quot;</h2> <div class="copy-medium">The growth strategy 'CLAIM 5' aims at driving sustainable and broad-based growth across both brands, all regions and consumer touchpoints. As part of 'CLAIM 5,' the Company aims to increase sales to EUR 5 billion, claim its position in the consumers’ minds, and keep winning market share for its strong brands BOSS and HUGO. The strategy aims to deliver on the Group's vision and ambition of becoming the premium tech-driven fashion platform worldwide, and one of the top 100 global brands.</div> <div class="teaser-inner-linkwrapper"> <a href="/en/company/strategy" class="links-cta cta"><span class="cta-text">Learn more</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/media/hbnews/user_upload/Investor_Relations/Images/01_Investment_Case/Profitabilitaetsverbesserung_Center_Slider.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Profitability improvements</h2> <div class="copy-medium">With its growth strategy "CLAIM 5," HUGO BOSS targets an EBIT margin of at least 12%. The anticipated improvements in profitability primarily reflect the Company’s robust organizational and operational platform built in recent years, which will enable HUGO BOSS to further strengthen its operational execution and enhance effectiveness, realizing strong efficiency gains going forward. In particular, the Company aims to further optimize its end-to-end operations as well as its operating expense structure.</div> <div class="teaser-inner-linkwrapper"> <a href="/en/investors/investment-case/outlook-targets" class="links-cta cta"><span class="cta-text">Learn more</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/media/hbnews/user_upload/Investor_Relations/Images/01_Investment_Case/Starke_Free-Cashflow-Generierung_Center_Slider.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Strong free cash flow generation</h2> <div class="copy-medium">Driven by the ongoing focus on top- and bottom-line improvements, HUGO BOSS aims to generate strong free cash flow in the coming years. Fully in line with its capital allocation framework, the majority of free cash flow will be either reinvested into the business or distributed to shareholders through regular dividend payments. The Company’s payout ratio until 2025 will be in a range of between 30% and 50% of net income attributable to shareholders.</div> <div class="teaser-inner-linkwrapper"> <a href="/en/investors/investment-case/outlook-targets" class="links-cta cta"><span class="cta-text">Learn more</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/media/hbnews/user_upload/Investor_Relations/Images/01_Investment_Case/Nachhaltigkeit_Center_Slider.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Strong commitment to sustainability</h2> <div class="copy-medium">HUGO BOSS is committed to conscious, value-oriented management. Consequently, sustainability is firmly anchored in the Group strategy. The Company’s ambitious sustainability targets include decreasing CO2 emissions by at least 50% until 2030 and aiming for a “net zero” footprint by 2050. HUGO BOSS will also put particular emphasis on establishing an end-to-end circular business model. In this context, the Company aims to enable 80% of its products to become circular by 2030.</div> <div class="teaser-inner-linkwrapper"> <a href="/en/sustainability" class="links-cta cta"><span class="cta-text">Learn more</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> </div> </section><section id="c2437" data-trigger-animation="90%" class="fadeInUp ce-table small-padding-top-bottom-25 large-padding-top-bottom-45"> <div class="row"> <h2 class="columns small-12 headline-4 small-margin-bottom-25">Outlook 2024</h2> </div> <div class="row"> <div class="columns small-1 medium-1 bg-color-white"></div> <div class="columns small-10 bg-color-white small-padding-top-bottom-65 table-content-wrapper"> <div class="ckbodytext visible-content"><h2>&nbsp;</h2><div class="table-scroll"><table class="hover unstriped"> <thead> <tr> <th scope="col">&nbsp;</th> <th scope="col">Results 2023</th> <th scope="col">Outlook 2024</th> </tr> </thead> <tbody> <tr> <td><p>Group sales</p></td> <td><p>EUR 4,197&nbsp;million</p></td> <td><p>Increase within a range of 1% to 4%<br /> to a level of between EUR 4.20 billion and EUR 4.35 billion</p></td> </tr> <tr> <td><p>Operating result (EBIT)</p></td> <td><p>EUR 410&nbsp;million</p></td> <td>Develop within a range of minus 15% to plus 5%<br /> to a level of between EUR 350 million and EUR 430 million</td> </tr> </tbody> </table></div><p><span class="block float-left h1-initial large-initial-letter small-padding-right-15"><a href="/en/investors/investment-case/outlook-targets" class="cta links-cta">Full outlook for&nbsp;fiscal year&nbsp;2024</a></span></p></div> <div class="ckbodytext hidden-content"></div> <div class="row small-margin-top-bottom-10 align-center load-more-button-wrapper"> <div class="columns small-12 medium-6 large-5"> <a href="#" class="button label-dark secondary-button--greige load-more-button"> <span class="button--text button--center">Mehr laden<span class="icon-container"><span class="icon link-arrow-right-grey"></span></span></span> </a> </div> </div> </div> <div class="columns small-1 medium-1 bg-color-white"></div> </div> </section><section id="c2438" data-trigger-animation="90%" class="fadeInUp ce-top-topic small-padding-top-bottom-25 large-padding-top-bottom-45"> <div class="row"> <div class="column small-12"><h2 class="headline-4 small-margin-bottom-25">Our strategy</h2></div> </div> <div class="ce-top-topic-slider"> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="image-wrapper"> <img src="/fileadmin/media/hbnews/user_upload/Investor_Relations/Images/01_Investment_Case/Unsere_Strategie_Top_Topic.jpg" class="resp-img" /> </div> <div class="content-wrapper "> <div class="row align-bottom"> <div class="columns small-no-padding small-12 medium-10 medium-offset-1 large-10 large-offset-2"> <div class="content-box relative bg-color-white "> <h3 class="headline-3"><p>Growth Strategy ‘Claim 5’</p></h3> <div class="copy-medium">To deliver on its vision and ambition of becoming the premium tech-driven fashion platform worldwide, and one of the top-100 global brands, HUGO BOSS introduced its ‘CLAIM 5’ strategy, which puts the consumer at the core of its business activities more than ever before. ‘CLAIM 5’ is based on five strong pillars: Boost Brands, Product is Key, Lead in Digital, Drive Omnichannel, and Organize for Growth. It also includes a bold commitment to sustainability, together with a strong executional road map and a clear plan on empowering people and teams.</div> <div class="teaser-inner-linkwrapper"> <a href="/en/company/strategy" class="links-cta cta"><span class="cta-text">More on the corporate strategy</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> </div> </div> </div> </section> <!-- ###elastic### --> <footer class="footer small-margin-top-25 large-margin-top-45 color-white" aria-label="Footer"> <section class="bg-color-black small-padding-top-30 small-padding-bottom-60 medium-padding-top-30 medium-padding-bottom-35"> <div class="row footer-accordion accordion bg-color-black" data-accordion data-allow-all-closed="true"> <div class="columns small-12 medium-4 medium-offset-0 bg-color-black accordion-item" data-accordion-item> <a href="#" class="accordion-title bg-color-black footer-title" data-accordion-title> <h4 class="color-white">Contact</h4> <div class="icon arrow-cycle-up-simple-greige"></div> </a> <div class="accordion-content bg-color-black color-white" data-tab-content> <div class="footer-content color-white"> <p> HUGO BOSS AG<br/> Holy-Allee 3<br/> 72555 Metzingen<br/> Germany<br/><br/><b>TEL</b> +49 7123 94-0<br/><b>FAX</b> +49 7123 94-80259<br/><br /><a class="link links-cta link--white" href="/en/company/contact/">CONTACT FORM</a><br /><br /><a class="link links-cta link--white" href="/en/legal-information/whistleblowing-channel">Whistleblowing Channel</a></p> </div> </div> </div> <div class="columns small-12 medium-4 medium-offset-0 bg-color-black accordion-item" data-accordion-item> <a href="#" class="accordion-title bg-color-black footer-title" data-accordion-title> <h4 class="color-white">Legal</h4> <div class="icon arrow-cycle-up-simple-greige"></div> </a> <div class="accordion-content bg-color-black color-white" data-tab-content> <div class="footer-content color-white"></div> <ul class="footer-submenu"> <li> <a href="/en/legal-information/about-us" class="color-white footer-114">Imprint</a> </li> <li> <a href="/en/legal-information/privacy-policy" class="color-white footer-118">Privacy Policy</a> </li> <li> <a href="/en/legal/cookie-settings" class="color-white footer-119">Cookie Settings</a> </li> <li> <a href="/en/legal-information/hugo-boss-inc-canada-privacy-sta" class="color-white footer-121">HUGO BOSS Inc. 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