CINXE.COM
Kabir Ahuja | McKinsey & Company
<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"212","DisplayDate":"11/22/2024","OriginalPublicationDate":"11/22/2024","SitecoreId":"{04430C33-D058-4B9E-9405-BD9A35B4C671}","Title":"Kabir Ahuja","ArticleType":"","ContentType":"Profile","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/our-people/kabir-ahuja"}],"NavigationLink":"","ActiveItemId":"{04430C33-D058-4B9E-9405-BD9A35B4C671}","OfficeCode":"","MiniSiteId":""};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Medium.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Black.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf" type="font/ttf" crossorigin=""/><title>Kabir Ahuja | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="Kabir Ahuja" property="og:title" name="title"/><meta content="Drives transformational growth through Marketing & Sales, Digital and AI. Deep expertise serving leaders in Telecom, Media, Consumer Technology, and Sports" property="og:description" name="description"/><meta content="https://www.mckinsey.com/our-people/kabir-ahuja" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/our%20people/kabir%20ahuja/kabir_ahuja_fc_mask_profile_1536x1152.jpg" property="og:image" name="image"/><meta content="{04430C33-D058-4B9E-9405-BD9A35B4C671}" name="sid"/><link href="https://www.mckinsey.com/our-people/kabir-ahuja" rel="canonical"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="Profile" name="contenttype"/><meta content="Our People" name="sections"/><meta content="/~/media/mckinsey/our%20people/kabir%20ahuja/kabir_ahuja_fc_mask_profile_1536x1152.jpg" name="search-image"/><meta content="Senior Partner, New York" name="title-location"/><meta name="searchresults-tags"/><link href="https://www.mckinsey.com/our-people/kabir-ahuja" hrefLang="x-default" rel="alternate"/><link href="https://www.mckinsey.com/our-people/kabir-ahuja" rel="alternative" hrefLang="en"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"Person","name":"Kabir Ahuja","jobTitle":"Senior Partner, New York"}</script><meta name="next-head-count" content="55"/><meta name="next-font-preconnect"/><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/e0c1ca92b5263a45.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e0c1ca92b5263a45.css" data-n-g=""/><link rel="preload" href="/_next/static/css/985443d8095c0b48.css" as="style"/><link rel="stylesheet" href="/_next/static/css/985443d8095c0b48.css" data-n-p=""/><link rel="preload" href="/_next/static/css/da65049fb458676b.css" as="style"/><link rel="stylesheet" href="/_next/static/css/da65049fb458676b.css"/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script defer="" src="/_next/static/chunks/2615.6f9cb8cdb7836060.js"></script><script src="/_next/static/chunks/webpack.7b31c4548c626f3b.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.5f99628c3d07543d.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.2780008a4c2ee197.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_buildManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz2bkk3q-f-123e81e4c-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":4,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"1bf87087","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":38682,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1732334263","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==UqZZ+URHb6GzWRNiaa4BQqkXPomJs76ajQNQ3dQ4jAJbk8oM2vvyWzIrcBwsLYJmb9gu9omib38Czq7y2ZbLev57bWV00ps/GJyGazmio/4ulA5zdvt+2k5WyeJd9RfNb0ajugDIg9ZrqoWMiZqQy57x+HlyxdtLCRCNZCwIvv1+QRKIkN+AtotobDrpnqaGdku2TNc4urW8FE4V1NZpn95iIqnTUs93b5OYo03yJ5GNi8/iwGgfIM50N/iI0S8yaQZ6IvigKiBC5nBbMoyI5ru9DZ0Be/wolU4iAvnNpHei1PnB3vXvi66uenFkh0MI+NJR+l9hU7UtOyXar54rb1wcHneVAqVFSawbXZGcxSkLwsatqNeK9HyXoh/ppfD2Mvhyax+zWPQHI208zibDchcc/5qgs7zqHtKYwcTKwNY=","ak.pv":"581","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_2734c4f">Skip to main content</span></a></div><main class="mck-o-container--outer" data-layer-region="body" role="main" id="skipToMain"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="light-gradient" data-module-category="AnchoredHero" data-module-gradient-position="top-left" class="container-hero hero-profile is-variant-independent is-bg-white IndependentProfile_mck-c-independent-profile__HNbQ_"><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing IndependentProfile_mck-c-independent-profile__container-grid__h6sF3"><div class="IndependentProfile_mck-c-independent-profile__wrapper-image__bxyu4"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/our%20people/kabir%20ahuja/kabir_ahuja_896x1080_fc.png?mw=726"/><img alt="This is a profile image of Kabir Ahuja" src="/~/media/mckinsey/our%20people/kabir%20ahuja/kabir_ahuja_896x1080_fc.png?mw=726&car=1:1&cpy=0" loading="lazy"/></picture></div><div class="IndependentProfile_mck-c-independent-profile__wrapper-text__iYyLm"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Kabir Ahuja</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Senior Partner<a data-component="mdc-c-link" href="/us/new-york" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">New York</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8 mdc-u-mt-3"><p>Drives transformational growth through Marketing & Sales, Digital and AI. Deep expertise serving leaders in Telecom, Media, Consumer Technology, and Sports</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="04430C33-D058-4B9E-9405-BD9A35B4C671" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>Kabir is a Senior Partner in McKinsey’s Technology, Media and Telecom Practice, focusing on growth strategies, sales and marketing, and digital innovation. He is an AI scientist by training and is serving both AI solution providers and companies using AI to drive transformative growth.</p> <p>His front line experience includes redesigning go-to-market from the ground up using modern tools, new business building, digital marketing, customer support and success, e-commerce, pay models, innovation “war rooms,” capability building, and increasing subscription and retention with advanced analytics.</p> <p>Kabir also advises global sports organizations and their business partners on growth initiatives such as innovation, pricing, and sponsorship sales, player development, and in-venue experience.</p> <p>As a leader of McKinsey's work in the connected-consumer field (home, vehicle, wearables), he has advised some of the largest technology and service companies on strategy, technical platforms, pricing, and go-to-market execution.</p> <p>Kabir serves on the board of trustees of the BAM (Brooklyn Academy of Music) and was a founding member of the Black Equity Organization, a non-profit in the UK.</p> <p>Prior to joining McKinsey, Kabir founded two start-ups, one in consumer medical-product e-commerce and the other in digital video messaging. He has also previously worked at Accenture’s Innovation Center, Bell Labs and as a professional DJ.</p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/industries/technology-media-and-telecommunications/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Technology, Media & Telecommunications</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth, Marketing & Sales</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/how-we-help-clients/digital-strategy" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Digital Strategy</span></a></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published work</h3> <p>“<a href="/featured-insights/diversity-and-inclusion/from-margins-to-mainstream-asians-and-pacific-islanders-in-hollywood">From margins to mainstream: Asians and Pacific Islanders in Hollywood</a>,” McKinsey & Company, April 2024</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel">A better way to build a brand: The community flywheel</a>,” McKinsey & Company, September 2022</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/as-the-cookie-crumbles-three-strategies-for-advertisers-to-thrive">As the cookie crumbles, three strategies for advertisers to thrive</a>,” McKinsey & Company, April 2022</p> <p>“<a href="/industries/technology-media-and-telecommunications/our-insights/ordering-in-the-rapid-evolution-of-food-delivery">Ordering in: The rapid evolution of food delivery</a>,” McKinsey & Company, September 2021</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/building-an-engine-for-growth-that-funds-itself">Building an engine for growth that funds itself</a>,” McKinsey & Company, May 2018</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/the-roots-of-organic-growth">The roots of organic growth</a>,” <em>McKinsey Quarterly</em>, August 2017</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/invest-create-perform">Invest, Create, Perform: Mastering the three dimensions of growth in the digital age</a>,” McKinsey & Company, March 2017</p> <p>“<a href="/industries/technology-media-and-telecommunications/our-insights/the-promise-of-the-connected-home">The promise of the connected home</a>,” McKinsey & Company, August 2016</p> <p>“<a href="http://files.mckinseyonmarketingandsales.com/McKinsey%20-%20Organic%20Growth%202.0.pdf">Growth 2.0: A new approach to changing your growth trajectory in a digital world</a>,” McKinsey & Company, 2016</p> <h3>Education</h3> <p><strong>Columbia University</strong><br /> MBA; BS, computer science</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Kabir Ahuja","displayName":"Kabir Ahuja","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"04430c33-d058-4b9e-9405-bd9a35b4c671","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"04430C33D0584B9E9405BD9A35B4C671","name":"Kabir Ahuja","engTitle":"Kabir Ahuja","displayName":"Kabir Ahuja","url":"/sitecore/content/McKinsey/Home/Our People/Kabir Ahuja","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Kabir Ahuja"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/diversity-and-inclusion/from-margins-to-mainstream-asians-and-pacific-islanders-in-hollywood\"\u003eFrom margins to mainstream: Asians and Pacific Islanders in Hollywood\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel\"\u003eA better way to build a brand: The community flywheel\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/as-the-cookie-crumbles-three-strategies-for-advertisers-to-thrive\"\u003eAs the cookie crumbles, three strategies for advertisers to thrive\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/technology-media-and-telecommunications/our-insights/ordering-in-the-rapid-evolution-of-food-delivery\"\u003eOrdering in: The rapid evolution of food delivery\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/building-an-engine-for-growth-that-funds-itself\"\u003eBuilding an engine for growth that funds itself\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, May 2018\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/the-roots-of-organic-growth\"\u003eThe roots of organic growth\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, August 2017\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/invest-create-perform\"\u003eInvest, Create, Perform: Mastering the three dimensions of growth in the digital age\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2017\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/technology-media-and-telecommunications/our-insights/the-promise-of-the-connected-home\"\u003eThe promise of the connected home\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2016\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"http://files.mckinseyonmarketingandsales.com/McKinsey%20-%20Organic%20Growth%202.0.pdf\"\u003eGrowth 2.0: A new approach to changing your growth trajectory in a digital world\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, 2016\u003c/p\u003e\n\u003ch3\u003eEducation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eColumbia University\u003c/strong\u003e\u003cbr /\u003e\nMBA; BS, computer science\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eKabir is a Senior Partner in McKinsey\u0026rsquo;s Technology, Media and Telecom Practice, focusing on growth strategies, sales and marketing, and digital innovation. He is an AI scientist by training and is serving both AI solution providers and companies using AI to drive transformative growth.\u003c/p\u003e\n\u003cp\u003eHis front line experience includes redesigning go-to-market from the ground up using modern tools, new business building, digital marketing, customer support and success, e-commerce, pay models, innovation \u0026ldquo;war rooms,\u0026rdquo; capability building, and increasing subscription and retention with advanced analytics.\u003c/p\u003e\n\u003cp\u003eKabir also advises global sports organizations and their business partners on growth initiatives such as innovation, pricing, and sponsorship sales, player development, and in-venue experience.\u003c/p\u003e\n\u003cp\u003eAs a leader of McKinsey's work in the connected-consumer field (home, vehicle, wearables), he has advised some of the largest technology and service companies on strategy, technical platforms, pricing, and go-to-market execution.\u003c/p\u003e\n\u003cp\u003eKabir serves on the board of trustees of the BAM (Brooklyn Academy of Music) and was a founding member of the Black Equity Organization, a non-profit in the UK.\u003c/p\u003e\n\u003cp\u003ePrior to joining McKinsey, Kabir founded two start-ups, one in consumer medical-product e-commerce and the other in digital video messaging. He has also previously worked at Accenture\u0026rsquo;s Innovation Center, Bell Labs and as a professional DJ.\u003c/p\u003e"}},"additionalExpertise":{"jsonValue":{"value":""}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Kabir "}},"expertise":{"jsonValue":[{"id":"e2cf4cce-d850-4eec-b164-c5a528717b7f","url":"","name":"Technology Media and Telecommunications","displayName":"Technology, Media \u0026 Telecommunications","fields":{"Title":{"value":"Technology, Media \u0026 Telecommunications"},"Practice E-mail":{"value":"TMT_website_inquiries@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/industries/technology-media-and-telecommunications/our-insights","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{71AA399C-AB4C-45A6-90AB-6B378B5CA58E}","name":"Our Insights"}},"Working With Us Link":{"value":{"href":"/industries/technology-media-and-telecommunications/how-we-help-clients","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{F45F8429-23C2-4583-8976-FF182D44A432}","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Technology, Media \u0026 Telecommunications Practice"}}},{"id":"f9dfa68e-0b5a-447f-a0ac-693608318abb","url":"","name":"Growth Marketing and Sales","displayName":"Growth, Marketing \u0026amp; Sales","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Growth, Marketing \u0026 Sales"},"Faceted Search":[],"Practice E-mail":{"value":"marketingandsales@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/growth-marketing-and-sales/our-insights","id":"{B942920F-AEAB-4C3F-AE7A-07C4427A234A}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/Our Insights","linktype":"internal","name":"Growth, Marketing \u0026#38; Sales Insights"}},"Working With Us Link":{"value":{"href":"/capabilities/growth-marketing-and-sales/how-we-help-clients","id":"{9EB002CC-593B-4F19-831B-960B7352DCD1}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Growth, Marketing \u0026 Sales Practice"}}},{"id":"1e3a812f-08d7-4b2a-804e-561b1ef0d123","url":"","name":"Digital Strategy","displayName":"Digital Strategy","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Digital Strategy"},"Description":{"value":"We help clients identify and prioritize the digital initiatives with greatest value potential\u0026mdash;and configure their organizations to deliver sustained improvements in customer experience, innovation, revenue, and cost."},"Working With Us Link":{"value":{"href":"/capabilities/mckinsey-digital/how-we-help-clients/digital-strategy","id":"{527BE67F-27B3-40FA-82DF-4D3D2F020421}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/McKinsey Digital/How We Help Clients/Digital Strategy","linktype":"internal","name":"Digital Strategy"}},"Global Landing Links":{"value":[]}}}]},"independentImage":{"src":"/~/media/mckinsey/our people/kabir ahuja/kabir_ahuja_896x1080_fc.png"},"standardImage":{"src":"/~/media/mckinsey/our people/kabir ahuja/kabir_ahuja_fc_mask_profile_1536x1152.jpg"},"heroMode":{"targetItem":{"name":"Independent"}},"fullBleedImage":{"src":null},"cardBackground":{"jsonValue":{"value":""}},"cardBackgroundHeader":{"jsonValue":{"value":""}},"contentType":{"targetItem":{"displayName":"Profile"}},"practiceContact":{"jsonValue":[{"id":"e2cf4cce-d850-4eec-b164-c5a528717b7f","url":"","name":"Technology Media and Telecommunications","displayName":"Technology, Media \u0026 Telecommunications","fields":{"Title":{"value":"Technology, Media \u0026 Telecommunications"},"Practice E-mail":{"value":"TMT_website_inquiries@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/industries/technology-media-and-telecommunications/our-insights","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{71AA399C-AB4C-45A6-90AB-6B378B5CA58E}","name":"Our Insights"}},"Working With Us Link":{"value":{"href":"/industries/technology-media-and-telecommunications/how-we-help-clients","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{F45F8429-23C2-4583-8976-FF182D44A432}","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Technology, Media \u0026 Telecommunications Practice"}}}]},"linkedInUrl":{"jsonValue":{"value":""}},"emailLinks":{"jsonValue":{"value":"Kabir_Ahuja@mckinsey.com"}},"twitterUrl":{"jsonValue":{"value":""}},"backgroundColor":{"targetItem":{"value":{"value":"white"}}},"gradientDirection":{"targetItem":null},"textColor":{"targetItem":{"name":"Dark"}},"firmTitle":{"jsonValue":{"value":"Senior Partner"}},"interest":{"targetItem":null},"description":{"jsonValue":{"value":"Drives transformational growth through Marketing \u0026 Sales, Digital and AI. Deep expertise serving leaders in Telecom, Media, Consumer Technology, and Sports"}},"profileImagePosition":{"targetItem":{"value":{"value":"left"}}},"locations":{"targetItems":[{"displayName":"New York","relatedlinks":{"url":"/us/new-york"}}]},"video":{"results":[]},"pullquote":{"results":[]},"publishedWork":[{"URL":"/industries/technology-media-and-telecommunications/our-insights/ordering-in-the-rapid-evolution-of-food-delivery","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"e1b026e9-fea3-434e-9d7b-8435ce69b44d","Title":"Ordering in: The rapid evolution of food delivery","DisplayDate":"2021-09-22T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/industries/technology media and telecommunications/high tech/our insights/ordering in the rapid evolution of food delivery/ordering-in-1221325418-thumb-1536x1536.jpg","ImageAlt":"Ordering in: The rapid evolution of the food delivery ecosystem "},{"URL":"/featured-insights/diversity-and-inclusion/from-margins-to-mainstream-asians-and-pacific-islanders-in-hollywood","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"cb115f4d-eaf9-4f7e-8345-6b8ab3a44bda","Title":"From margins to mainstream: Asians and Pacific Islanders in Hollywood","DisplayDate":"2024-04-24T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/featured insights/diversity and inclusion/from margins to mainstream asians and pacific islanders in hollywood/gettyimages-93191774_thumb-1536x1536.jpg","ImageAlt":"Illuminated spotlight"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/building-an-engine-for-growth-that-funds-itself","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"42a5f8d2-fa9d-4c2a-9a1e-08a1771a412a","Title":"Building an engine for growth that funds itself","DisplayDate":"2018-05-16T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/building an engine for growth that funds itself/hero-building-an-engine_1536x1536_v2.jpg","ImageAlt":"Building an engine for growth that funds itself"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/debunking-four-myths-of-organic-growth","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"0a919d5c-2454-4f3b-9f45-628a748e2498","Title":"Debunking four myths of organic growth","DisplayDate":"2019-05-29T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/debunking four myths of organic growth/hero-debunking-four-myths.jpg","ImageAlt":"Debunking four myths of organic growth"},{"URL":"/featured-insights/destacados/pedir-a-domicilio-la-rapida-evolucion-del-reparto-de-comida/es","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"es","ItemId":"ce0ddf88-4369-4f3e-a4d0-b5f019140531","Title":"Pedir a domicilio: la r\u0026aacute;pida evoluci\u0026oacute;n del reparto de comida","DisplayDate":"2021-09-22T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/industries/technology media and telecommunications/high tech/our insights/ordering in the rapid evolution of food delivery/ordering-in-1221325418-thumb-1536x1536.jpg","ImageAlt":""},{"URL":"/featured-insights/destacados/pedir-a-domicilio-la-rapida-evolucion-del-reparto-de-comida","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"ce0ddf88-4369-4f3e-a4d0-b5f019140531","Title":"","DisplayDate":"","SourcePublication":"","ArticleType":"Article","ImageUrl":"","ImageAlt":""},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"0d201a23-b075-4480-8ae2-002fd913c23e","Title":"A better way to build a brand: The community flywheel","DisplayDate":"2022-09-28T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/a better way to build a brand the community flywheel/thumb-a-better-way-v2.jpg","ImageAlt":"Making New Friends at College - stock photo"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/as-the-cookie-crumbles-three-strategies-for-advertisers-to-thrive","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"728074bf-c0c9-4108-b67d-f126983b21cc","Title":"As the cookie crumbles, three strategies for advertisers to thrive","DisplayDate":"2022-04-06T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/as the cookie crumbles three strategies for advertisers to thrive/ms-cookie-crumbles-1536x1536.jpeg","ImageAlt":"As the cookie crumbles, three strategies for advertisers to thrive"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/invest-create-perform","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"550abdba-c1bf-49da-b2e4-14148447de9d","Title":"Invest, Create, Perform: Mastering the three dimensions of growth in the digital age","DisplayDate":"2017-03-29T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/invest create perform/invest-create-perform_1536x1536_standard.jpg","ImageAlt":"Invest, Create, Perform: Mastering the three dimensions of growth in the digital age"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/the-roots-of-organic-growth","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"e1abacd5-32ec-458d-b1d2-51ec75a9412b","Title":"The roots of organic growth","DisplayDate":"2017-08-11T00:00:00Z","SourcePublication":"McKinsey Quarterly","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/the roots of organic growth/roots-of-growth_thumb_1536x1536_200_standard.jpg","ImageAlt":"Roots-of-growth_thumb_1536x1536_200_Standard"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/the-roots-of-organic-growth/pt-BR","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"pt-BR","ItemId":"e1abacd5-32ec-458d-b1d2-51ec75a9412b","Title":"As ra\u0026iacute;zes do crescimento org\u0026acirc;nico","DisplayDate":"","SourcePublication":"McKinsey Quarterly","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/the roots of organic growth/roots-of-growth_thumb_1536x1536_200_standard.jpg","ImageAlt":""}]}}},"placeholders":{"main-area":[],"sidebar-area":[],"area-c":[]}}]}},"itemId":"04430c33-d058-4b9e-9405-bd9a35b4c671","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/our-people/kabir-ahuja"}],"currentLanguage":"en","navigationLink":"","activeItemId":"{04430C33-D058-4B9E-9405-BD9A35B4C671}","miniSiteId":"","officeCode":"","officeDisplayName":"","subscriptionPracticeData":null,"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2024-04-24T17:07:59Z","createdDate":"2016-01-20T16:45:30Z","practice":null,"url":"/our-people/kabir-ahuja","isCareersPage":false,"officePath":"","hideAppPromo":false,"itemInfo":{"id":"04430c33-d058-4b9e-9405-bd9a35b4c671","fullPath":"/sitecore/content/McKinsey/Home/Our People/Kabir Ahuja","templateName":"Profile","templateID":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.325ebb6069c1d69e.js"},"componentProps":{},"notFound":false,"noAccess":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1732260493488","path":["us","our-people","kabir-ahuja"]},"buildId":"9vYT_fWQKRjfPT7lAZJdB","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Xn1B8iTmHawNytUSk0kXaQKMSM51CBVsYKHfwlRhZimTJqbOOq0NuyxTKQnvb4V9myMVRjwGkyGtJQO2HrUPOJHcsgkpbB-jyHwswonskf6XnZaF0TyyKkAQgbymSMtudeD9CLk-xCpqAzTaNUm7a3M3QKLN4pdLRNJ9_HbVMWzNpiUr5ezAVdMciDMwsD-gxNl43d7bfVP3wRhTNWbWUYn3WK7-Oz2gbxV6mMTm0jJU3SjK_x0meTprYUgdUWA-iDgwVglsnfJ_SVtVDPZypUokKv85GzFLM-ywjWlPM2Hg1ucemwwOpa-qvYBGfeMV7zP3n6s22hFCBveiWtHEBpV9N8f4rjmunMlxBx7kSlxIRjWquZm70hLRXMoxAgQ22BC86tBhgR_d1l9_-FzZuZIlZhzJwJi3ug1HszooHM8uEMOkHmB5nYj5XEgVk5JFYGcSwFSnMnNzE1ej2J3jcEiE3eSWHcremWjCZ0s9bs_8R08WpGWkBp8WMXUFfmhPBMk-MGixR_yIu7nJ6B_hYBnVhqKnnoW-xxEmRxgwG0Ev0S96cAcBG8qdlChGN7o1qN0heGTUIYnDk703q3lt9j7X4FgaITrlcPZOWZ96EHytVKUAtmtVp5BVGpiLn4viuUpEdAM_CLSBIaPVunk-39L8tm6m8iUYmbMX_KXPyaL900bQtVQgK39FCa0pUEZ_jSBOGNj1FH8NUPN2TS8_csNWfpN7gsaD9FBN3wUtawAD_RPdJ952odfwJqyvrkN89AyKnFdFMvUh6_4LCIQVYd4M5KC_k1WNLYb11KZhq6O4UaoyD4X1pV4-x0jBzEnc4VQTkL_04dw2xdPJ1uqUrmHuUcIBO0SKaEk6_5HYc3GKfYwmPz1oxMpOi-Rzw1QPyWIdbrcZdFbIHoVZ8FKfyslEv392pJMiKzUnVWL_3mZ0UqnGtddwlXYVdSs57AUdlrfOe7TVaaIMZ_kL7FSrbWrsaSufitSYr62xD1K1-qeb4wkx8QQEorxGJ3RG1Vpn97Pn5JEC_jvj0s7uzFgidYR9bp80EMmPCHUmRg-Hm1Aq1B4YMNc1ARnFz6UvT_8_pMhJEwKuypA-nPoJu4JZJNLVUdw","sitecoreApiKey":"{AD59BE63-BA20-47D4-A1B0-ECF30588E2E2}","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": true, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","ALUMNI_BASE_API_URL":"https://dev-gateway.intranet.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://dev-ac3-okta-auth.intranet.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"","ALUMNI_OKTA_ENABLED":"true","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://dev-gateway.mckinsey.com","AWS_API_GATEWAY_ID":"o63viscaj4","AWS_PERSONALIZATION_TRACKING_ID":"f3f97bc3-4ca7-4960-9e49-0bcff6294ab4","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"dynamicIds":[42615,35278],"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/CD521ZmoihS6ARo3gA/pYacztLGJLc6i9/DWRZTi91cQc/Jl/gQLhALSh4"></script></body></html>