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Audience Targeting - Opera AdsOpera Ads

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href="https://blogs.opera.com/ads/category/opera-ads/">Opera Ads</a></p> <h1 class="title">Audience Targeting</a></h1> <span class="share-icons"> <p>Share</p> <ul><li><a class="col-1 sbtn s-facebook" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblogs.opera.com%2Fads%2F2023%2F07%2Faudience-targeting%2F" target="_blank" rel="nofollow"><img src="https://blogs.opera.com/ads/wp-content/themes/opera-2022/static/img/share-article_facebook.da73949178f1431aa6845a440149477e.svg"></a></li><li><a class="col-1 sbtn s-twitter" href="https://twitter.com/intent/tweet?text=Audience%20Targeting&amp;url=https%3A%2F%2Fblogs.opera.com%2Fads%2F2023%2F07%2Faudience-targeting%2F&amp;via=wpvkp" target="_blank" rel="nofollow"><img src="https://blogs.opera.com/ads/wp-content/themes/opera-2022/static/img/share-article_twitter.2d56c3ce28cf4b8b0c903daaa279cdec.svg"></a></li><li><a class="col-2 sbtn s-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblogs.opera.com%2Fads%2F2023%2F07%2Faudience-targeting%2F&amp;title=Audience%20Targeting" target="_blank" rel="nofollow"><img src="https://blogs.opera.com/ads/wp-content/themes/opera-2022/static/img/share-article_linkedin.6432d0e754bc197e2aeb64c38fcf2e23.svg"></a></li><li class="to-clipboard"><img src="https://blogs.opera.com/ads/wp-content/themes/opera-2022/static/img/share-article_copy-link.c83a9d420f922d3fde784398f6d5b79c.png"></li></ul> </span> <span class="header-image"> <img src="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619.jpg 1920w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619-300x169.jpg 300w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619-1024x576.jpg 1024w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619-768x432.jpg 768w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </span> <div class="time-wrapper"> <time datetime="2023-07-14">July 14th, 2023</time> </div> </header> <div class="content-wrapper"> <div class="content"> <figure class="wp-block-post-featured-image"><img decoding="async" src="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" style="object-fit:cover;" srcset="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619.jpg 1920w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619-300x169.jpg 300w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619-1024x576.jpg 1024w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619-768x432.jpg 768w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3619-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></figure> <p>At <strong><a href="https://www.opera.com/ads" target="_blank" rel="noreferrer noopener">Opera Ads</a></strong>, we believe in enriching our premium advertisers with valuable information. Take a look into what audience data is, why to use it and how you can successfully <strong>integrate with Opera Ads.&nbsp;</strong><br></p> <p>To succeed in this data-driven world, modern businesses need to adapt to the changing landscape of data collection and utilisation. With third-party cookies becoming less relevant, 1st party audience&nbsp;data is key for businesses wishing to make strides in their marketing efforts. So, what is 1st party audience&nbsp;data, and why should you focus on it?</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Audience targeting on Opera" width="500" height="281" src="https://www.youtube.com/embed/jYSGIxHVGso?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <h3 class="wp-block-heading" id="h-1st-party-audience-data">1st Party Audience Data</h3> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img decoding="async" width="630" height="400" src="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3588-3.png" alt="" class="wp-image-106" srcset="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3588-3.png 630w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3588-3-300x190.png 300w" sizes="(max-width: 630px) 100vw, 630px" /><figcaption class="wp-element-caption"><strong>What</strong></figcaption></figure> <p class="has-text-align-center has-small-font-size">Businesses can collect data from their customers actions through their websites, apps, and other touchpoints</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="630" height="400" src="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3590.png" alt="" class="wp-image-108" srcset="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3590.png 630w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3590-300x190.png 300w" sizes="(max-width: 630px) 100vw, 630px" /><figcaption class="wp-element-caption"><strong>Why</strong></figcaption></figure> <p class="has-text-align-center has-small-font-size">This data provide great insights which can be used for highly targeted campaigns that drive engagement &amp; increase revenue</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="630" height="400" src="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3589-2.png" alt="" class="wp-image-109" srcset="https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3589-2.png 630w, https://blogs.opera.com/ads/wp-content/uploads/sites/25/2023/07/Group-3589-2-300x190.png 300w" sizes="(max-width: 630px) 100vw, 630px" /><figcaption class="wp-element-caption"><strong>How</strong></figcaption></figure> <p class="has-text-align-center has-small-font-size">By understanding your audiences needs, you can segment and remarket to them&nbsp; and create unique experiences</p> </div> </div> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p class="has-text-align-left has-black-color has-white-background-color has-text-color has-background">Rich Audience Data&nbsp;leads to an&nbsp;increased lifetime customer value (LTV)<br><br>How you remarket to your audience translates to customer loyalty, and utilizing your audience data allows you to provide better customer service for stronger relationships and long-term growth.</p> </blockquote> <hr class="wp-block-separator has-alpha-channel-opacity" /> <h3 class="wp-block-heading" id="h-solution">Solution</h3> <p>Opera Ads houses the necessary&nbsp;integrations such as audience matching through an API, Appsflyer and Opera Pixel.&nbsp;We鈥檙e ready to help set up your ideal audience segments to reach the right users, at the right time, in the most opportune place.</p> <p class="has-medium-font-size"><em>Ready to start?&nbsp;<br><br>Contact your Customer Solutions Manager today!&nbsp;</em></p> <div class="entry-author "> <a href="https://blogs.opera.com/ads/author/ads/"> <img class="avatar small" src="https://secure.gravatar.com/avatar/1375d1e12be934c5260de09734d2e631?s=120&d=mm&r=g" srcset="https://secure.gravatar.com/avatar/1375d1e12be934c5260de09734d2e631?s=120&d=mm&r=g 1x, https://secure.gravatar.com/avatar/1375d1e12be934c5260de09734d2e631?s=240&d=mm&r=g 2x" alt=""> <h1 class="job-position"><a href="http://www.opera.com/ads" title="Visit Opera Ads&#8217;s website" rel="author external">Opera Ads</a></h1> </a> </div> <span class="tags"><a href="https://blogs.opera.com/ads/tag/adtech/" rel="tag">#adtech</a><a href="https://blogs.opera.com/ads/tag/1st-party-data/" rel="tag">1st party data</a><a href="https://blogs.opera.com/ads/tag/advertising/" rel="tag">Advertising</a><a href="https://blogs.opera.com/ads/tag/audience-data/" rel="tag">Audience Data</a><a href="https://blogs.opera.com/ads/tag/audience-integration/" rel="tag">Audience integration</a></span> <hr> <div> <section id="feedback-container"> <header> <h3>User comments</h3> </header> <div id="nodebb-comments" data-url="https://forums.opera.com" data-site="blogs" data-page="ads+100" ></div> <noscript><p class="js-disabled">Please enable JavaScript to view comments</p></noscript> </section> </div> </div> <div class="sidebar"> <div class="floating-section"> <div class="download-section"> <img src="https://blogs.opera.com/ads/wp-content/themes/opera-2022/static/img/image-sidebar.96dd6c994fe0706fd5f588cef44c35b1.png"> <h3>You deserve<br>a better browser</h3> <p>Faster, safer and smarter than default browsers. 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