Team subscription | Product Marketing Alliance

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PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what’s inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs ❤️ PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" 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e=d.getElementsByTagName(t)[0];s.async=1;s.src=u;e.parentNode.insertBefore(s,e); })(window,document,'script','//s.swiftypecdn.com/install/v2/st.js','_st'); _st('install','5yXidsn86hxuseLbeqam','2.0.0'); </script> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/style.css?v=40a0ffb3ca" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/membership.css?v=40a0ffb3ca" /> <style> .page-banner h1 .text-primary-coral-gradient:after { display: none; } .wistia_responsive_padding { padding: 0 !important; } </style> <main id="site-main" class="site-main outer"> <div class="page-container"> <section class="page-banner exec-plus"> <div class="page-content"> <div class="banner-title"> <h1>All the tools your product marketing <span class="text-italic text-primary-coral-gradient">team needs to succeed</span></h1> <p>Enable your entire team to drive impact, influence, and revenue with world-class resources, designed to create world-class teams.</p> </div> <div class="video-with-sidebar"> <script src="https://fast.wistia.com/embed/medias/4rgl5kv4u5.jsonp" async></script> <script src="https://fast.wistia.com/assets/external/E-v1.js" async></script> <div class="wistia_responsive_padding" style="position:relative;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_4rgl5kv4u5 seo=true videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch” style=“height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://fast.wistia.com/embed/medias/4rgl5kv4u5/swatch” style=“filter:blur(5px);height:100%;object-fit:contain;width:100%;" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /> </div> </div> </div> </div> <div class="side-links"> <h5>Jump to...</h5> <a href="#about-membership" class="arrow-link smooth-scroll">About</a> <a href="#whats-included" class="arrow-link smooth-scroll">Team plans</a> <a href="#team-plans" class="arrow-link smooth-scroll">Benefits</a> <a href="https://calendly.com/m-booth/" class="btn btn-primary">Book a call</a> <a class="btn btn-outline-white hs-cta-trigger-button hs-cta-trigger-button-99818339039">Request more info</a> </div> </div> </div> </section> <section class="logo-partners bg-black mt-neg-1"> <div class="content-wrap pt-0"> <p>Trusted by product marketing teams at orgs like:</p> <div> <div class="group-logo-grid limit-logo-display"> <img src="/assets/img/partners-logo/microsoft-white.svg"/> <img src="/assets/img/partners-logo/zendesk-white.svg"/> <img src="/assets/img/partners-logo/adobe-white.svg"/> <img src="/assets/img/partners-logo/tomtom-white.svg"/> <img src="/assets/img/partners-logo/indeed-white.svg"/> <img src="/assets/img/partners-logo/intuit-white.svg"/> <img src="/assets/img/partners-logo/tiktok-white.svg"/> <img src="/assets/img/partners-logo/linkedin-white.svg"/> <img src="/assets/img/partners-logo/zuora-white.svg"/> <img src="/assets/img/partners-logo/shopify-white.svg"/> <img src="/assets/img/partners-logo/toast-white.svg"/> <img src="/assets/img/partners-logo/expedia-white.svg"/> <img src="/assets/img/partners-logo/visa-white.svg"/> <img src="/assets/img/partners-logo/gartner-white.svg"/> <img src="/assets/img/partners-logo/twitter-white.svg"/> </div> </div> <a id="seeMorePartnerLogoWhite">See more</a> </div> </section> <section id="about-membership" class="about-membership-section"> <div class="container"> <div class="col-group align-items-end space-between mb-40"> <div class="col"> <h2>Why product marketing teams <span class="text-italic text-primary-coral-gradient">pick PMA to level-up.</span></h2> <p class="mb-0">And why you should, too…</p> </div> <div class="col"> <div class="btn-group"> <a href="#whats-included" class="btn btn-secondary smooth-scroll">See team plans</a> <a href="https://calendly.com/m-booth/" class="btn btn-outline-white">Book a call</a> </div> </div> </div> <div class="col-content"> <table class="about-membership-table"> <tr> <td><small>01</small></td> <td><h5>Always up-to-date resources.</h5></td> <td><p>With new resources added to our membership plans every month, you’ll always be up-to-date with the very latest product marketing insights, trends, and learnings.</p></td> </tr> <tr> <td><small>02</small></td> <td><h5>Speak a shared language.</h5></td> <td><p>Ensure everyone’s speaking the same language, working off the same industry-standard frameworks, and adopting a shared mindset for continuous, iterative improvement.</p></td> </tr> <tr> <td><small>03</small></td> <td><h5>Retain top talent.</h5></td> <td><p>Attract and retain top talent by demonstrating your ongoing commitment to your team’s professional development.</p></td> </tr> <tr> <td><small>04</small></td> <td><h5>Accelerate your team’s learning journey.</h5></td> <td><p>Give yourself an unfair competitive advantage by arming your team with proven product marketing tactics and strategies, and speed up your team’s learning journey.</p></td> </tr> <tr> <td><small>05</small></td> <td><h5>Consistent practices.</h5></td> <td><p>Accelerate your team’s professional growth trajectory by consistently fueling them with ideas and resources they can apply to specific projects.</p></td> </tr> <tr> <td><small>06</small></td> <td><h5>Increase strategic influence.</h5></td> <td><p>Use your team’s drive to professional development to 10x product marketing’s business impact and increase your strategic influence.</p></td> </tr> </table> </div> </div> </section> <section class="slider-section mt-neg-2"> <div class="slider-content"> <div class="slider-wrapper"> <div class="slide-item active" data-index="0"> <img class="auth-img" src="/assets/img/testimonial/Sandeep Rath.png"/> <div class="slide-content"> <p>"In a world where the product marketing function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded product marketing leader."</p> <p><b>Sandeep Rath</b> <br>Global Product Marketing Strategy for Cloud Infrastructure Cybersecurity</p> <img class="testimonial-logo" src="/assets/img//partners-logo/Akamai_Certified_Logo_White.svg"/> </div> </div> <div class="slide-item" data-index="1"> <img class="auth-img" src="/assets/img/testimonial/Mathew Sedze.png"/> <div class="slide-content"> <p>“An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content. It's worth way more than what we are paying for it."</p> <p><b>Mathew Sedze</b> <br>Product Marketing Manager</p> <img class="testimonial-logo" src="/assets/img/partners-logo/microsoft-white.svg"/> </div> </div> <div class="slide-item" data-index="2"> <img class="auth-img" src="/assets/img/testimonial/Bradley Harrad.png"/> <div class="slide-content"> <p>"I’m constantly impressed by the community and resources available. This is speeding up my development and giving new ideas for how to contribute to my peers and my company."</p> <p><b>Bradley Harrad</b> <br>Product Marketing Expert</p> </div> </div> </div> <div class="slider-controller"> <a id="slideLeft"><img src="/assets/img/vector-left.svg"/></a> <a id="slideRight"><img src="/assets/img/vector-right.svg"/></a> </div> </div> </section> <section id="whats-included" class="comparison-section"> <div class="comparison-container"> <div class="header"> <h2 class="plan-heading-title">Our plans are designed to create<span class="text-italic text-primary-coral-gradient">world-class teams</span></h2> </div> <div class="comparison-content"> <div class="package-item pro-badge"> <h4>Pro for teams</h4> <p>Full access to premium product marketing <br>resources.</p> <h3>$38 <small>/month billed annually</small></h3> <p>Price per member. Minimum of 3 members</p> <div class="key-takeaway no-border"> <ul> <li>100+ templates & frameworks</li> <li>500+ hours’ OnDemand presentations</li> <li>200+ exclusive articles</li> <li>Mentor program</li> <li>Members-only events</li> <li>Members-only community</li> <li>4x fundamentals courses</li> <li>10% off all certifications</li> <li>Up to 40% of summits</li> <li>PMM learning paths</li> <li>PMM toolkits</li> <li>Ungated reports</li> <li>Product Marketing GPT</li> <li>PMM salary calculator</li> </ul> </div> <a href="https://pay.productmarketingalliance.com/b/28o17w6uF8JHdKUcNy" class="btn btn-secondary">Select plan</a> </div> <div class="package-item most-popular with-coral-border pro-plus-badge"> <header>Most popular</header> <h4>Pro+ for teams</h4> <p>L&D for product marketers with 0-4 years’ <br>experience.</p> <h3>$150 <small>/month billed annually</small></h3> <p>Price per member. Minimum of 3 members</p> <p>Everything in Pro, plus:</p> <div class="key-takeaway no-border"> <ul> <li>PMM Certified: Core</li> <li>PMM Certified: Advanced</li> <li>20+ Masters certifications</li> <li>Live workshops</li> <li>1x complimentary summit ticket</li> <li>PMM Hired</li> </ul> </div> <a href="https://pay.productmarketingalliance.com/b/5kA9E2dX74trayI8xj" class="btn btn-secondary">Select plan</a> </div> </div> </div> </section> <section class="partners-ratings bg-white mt-neg-2"> <p>5 star ratings from:</p> <div class="logos"> <img src="/assets/img/partners-logo/google-rating-dark.svg"> <img src="/assets/img/partners-logo/trustpilot-rating-dark.svg"> <img src="/assets/img/partners-logo/g2-rating-dark.svg"> </div> </section> <section id="team-plans" class="rtl-section mt-neg-2 exec-plus"> <div class="rtl-content"> <div class="content"> <h2>What team membership <span class="text-italic text-primary-coral-gradient">looks like in practice</span></h2> <ul> <li>Kickstart a never-ending cycle of ideas and inspiration with new exclusive content shared weekly and OnDemand event footage uploaded monthly.</li> <li>Solve team challenges async in the members-only community, through mentorship, or live in any one of our regular members-only events.</li> <li>Upskill in specific product marketing competencies with our suite of CIM and CPD accredited certifications.</li> <li>Save time and standardize your next project rollout with tried and tested templates and frameworks ready to be copied, personalized, and used.</li> <li>Expand networks, perspectives, skills, and innovation by getting your team in a room with 100s of forward-thinking product marketers at a local Summit.</li> </ul> <br><br> <div class="btn-group"> <a href="#whats-included" class="btn btn-primary smooth-scroll">See team plans</a> <a href="https://calendly.com/m-booth/" class="btn btn-outline-white hover-no-bg">Book a call</a> </div> </div> <img class="h-full" src="/assets/img/Training plans v2.png"> </div> </section> <section class="marketers-section bg-white bg-white mt-neg-2 pb-40"> <div class="marketers-content"> <h2>Learn from top <span class="text-italic text-primary-coral-gradient">product marketers ...</span></h2> <div class="marketers-list limit-display"> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Marcus Andrews_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/Pendo_Certified_Logo_Black.svg"> <p><span class="instructor-name">Marcus Andrews</span> <br><span class="instructor-job_title">Sr. Director of Product Marketing </span></p> <span class="hidden instructor-bio">Marcus Andrews is the Sr. Director of Product Marketing at Pendo.io. Before joining Pendo.io, he was the Product Marketing Group Lead at HubSpot and prior to that, he spent almost four years at Google and startup Wildfire. He’s been a solid storyteller all his life, but it wasn’t until he developed the Narrative Design process that he was able to codify, replicate, and consistently create amazing stories. Throughout this masterclass, he’ll be sharing the secret sauce behind his repeatable process so that you too can be recognized as a great storyteller.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/marcusandrews/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Elliott Rayner_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/Arion_Certified_Logo_Black.svg"> <p> <span class="instructor-name">Elliott Rayner</span> <br> <span class="instructor-job_title">Marketing Director</span> </p> <span class="hidden instructor-bio">As the Chief Marketing Officer at ARION, Elliot leads the global marketing strategy and execution aimed at developing meaningful wearables rooted in cutting-edge movement science and proven technology. With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. Within this role, Elliot actively contribute insights and best practices, particularly in shaping product roadmaps and communication strategies for the latest innovations. Having amassed a robust foundation in sports marketing from positions at adidas and ASICS, Elliot has been instrumental in developing innovative performance products for prestigious global events like the World Cup and the Olympics. Continuously seeking novel avenues, they endeavor to amalgamate their fervor for innovation and storytelling.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/elliottrayner/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Tamara Grominsky_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/kajabi.svg"> <p> <span class="instructor-name">Tamara Grominsky</span> <br> <span class="instructor-job_title">Founder</span> </p> <span class="hidden instructor-bio">Tamara is the creator of PMM Camp, a prominent hub for product marketing leadership. Her mission is to spark enthusiasm for product marketing, cultivate valuable relationships, and support career advancement. She encourages individuals to engage with the community, sign up for the newsletter for regular insights, and acts as a personal coach for navigating the journey towards product marketing leadership. Tamara aims to construct impactful careers with the best strategies around.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/tamaragrominsky/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Bree Bunzel_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/Dropbox_Certified_Logo_Black.svg"> <p> <span class="instructor-name">Bree Bunzel</span> <br> <span class="instructor-job_title">Head of Global Customer Marketing</span> </p> <span class="hidden instructor-bio">Bree is dedicated to collaborating with talented teams that prioritize hard work and enjoyment. She drives growth by humanizing work through customer success programs, innovative product strategies, and impactful campaigns that promote enlightened ways of working. Over the past 12 years, Bree has translated her passions into tangible actions. She has developed programs to cultivate deep customer empathy, crafted strategic campaigns to propel businesses towards success, and built authentic brands on a global scale. With a robust background in marketing, product, and project management, she excels in fast-paced environments, driving client acquisition, brand relevance, and internal engagement across diverse industries. Personally, Bree finds fulfillment in writing, creative endeavors, Asian activism, and fostering community. She is deeply committed to Diversity, Equity & Inclusion initiatives, community philanthropy, fitness, cooking, exploring philosophy, and embracing technology in all its forms. Every day, Bree wakes up with a sense of excitement and pride in her work. Visit www.breebunzel.com to learn more.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/breebunzel/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Lauren Culbertson_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/LoopVOC_Certified_Logo.svg"> <p> <span class="instructor-name">Lauren Culbertson</span> <br> <span class="instructor-job_title">Co-founder and CEO</span> </p> <span class="hidden instructor-bio">Lauren is the CEO and Co-founder of LoopVOC, and a B2B SaaS product marketer turned entrepreneur. After 10 years leading product marketing teams, Lauren left the corporate world to start her own software company, solving challenges she faced using customer feedback to drive product growth. Her mission is to elevate the role of product marketing as a strategic growth engine by deeply connecting product marketers with the markets they serve. Lauren believes that when product marketers have the insights to understand what customers need and where their markets are going, they can proactively evolve go-to-market strategies to build, position, and grow the best products. </span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/laurendculbertson/</span> </div> <div class="marketer-card"> <img class="instructor-profile" src="/assets/img/instructors-and-logos/Sapphire Reels_Certified_Resize.jpg"> <img class="instructor-logo" src="/assets/img/instructors-and-logos/Atlassian_Certified_Logo_Black.svg"> <p> <span class="instructor-name">Sapphire Reels</span> <br> <span class="instructor-job_title">Director of Product Marketing, <br>Enterprise Agility</span> </p> <span class="hidden instructor-bio">As Director of Portfolio and Integrated Marketing at Pluralsight, Sapphire leads the teams responsible for evolving the company's story as a multi-product platform, and creating/deploying globally integrated marketing programs. A sales enablement specialist, Sapphire’s a creative thinker within the realistic scope of an analytical mind. She enjoys telling stories fueled by data and empathy and is au fait with sales enablement best practices.</span> <span class="hidden instructor-linkedin">https://www.linkedin.com/in/sapphirereels/</span> </div> </div> </div> </section> <section class="pricing-section team-plans team-comparison pt-40"> <div class="pricing-content"> <h2>Compare our <span class="text-italic text-primary-coral-gradient">plans and features</span></h2> <table class="table team-comparison-table"> <thead> <tr> <th></th> <th width="190.5px"> <div class="table-head"> <span>Pro</span> <img src="/assets/img/badge/pro-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/28o17w6uF8JHdKUcNy" class="btn btn-secondary">Sign up</a> </div> </th> <th width="190.5px"> <div class="table-head"> <span>Pro+</span> <img src="/assets/img/badge/pro-plus-badge-new.svg"/> <a href="https://pay.productmarketingalliance.com/b/5kA9E2dX74trayI8xj" class="btn btn-secondary">Sign up</a> </div> </th> </tr> </thead> <tbody> <tr> <td colspan="5"><h5>Learning and development</h5></td> </tr> <tr> <td class="table-data">Fundamentals courses</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Core</td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product Marketing Certified: Advanced</td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">20+ Masters certifications</td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Live workshops</td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product marketing learning paths</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> </tr> <tr> <td colspan="5"><h5>Events</h5></td> </tr> <tr> <td class="table-data">Virtual and in-person meetups</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Live webinars</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Members-only events</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">In-person summits</td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">In-person certifications</td> <td class="table-data"></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td colspan="5"><h5>Community</h5></td> </tr> <tr> <td class="table-data">Members-only community</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Mentor program</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr></tr> <tr> <td colspan="5"><h5>Resources</h5></td> </tr> <tr> <td class="table-data">PMM GPT</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">Product marketing salary calculator</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> <td class="table-data"><img src="/assets/img/check.svg"/></td> </tr> <tr> <td class="table-data">PMM IQ</td> <td class="table-data"><img src="/assets/img/check.svg"/></td> 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bb-1"> <div class="cta-content"> <h2>Get your team on <span class="text-italic">the same page...</span></h2> <hr class="cta-separator"> <p>Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates. <br><br>Trusted by teams including: </p> <div class="logos"> <img src="/assets/img/blacklogos/tiktok.svg"/> <img src="/assets/img/blacklogos/intuit.svg"/> <img src="/assets/img/blacklogos/hubspot.svg"/> <img src="/assets/img/blacklogos/salesforce.svg"/> <img src="/assets/img/blacklogos/airbnb.svg"/> <img src="/assets/img/blacklogos/google.svg"/> </div> <div class="btn-group"> <a href="https://calendly.com/m-booth/" class="btn btn-secondary">Book a call</a> <a class="btn btn-outline hs-cta-trigger-button hs-cta-trigger-button-81847864777">Download brochure</a> </div> </div> </section> </div> <div class="modal" id="modal"> <div class="modal-content"> <span class="modal-close"></span> <div class="author-left-panel"> <h3>Your instructor, <span class="text-italic text-primary-coral-gradient instructor-name">Chris Tran</span></h3> <img class="profile-picture" src="/assets/img/marketer.png"/> <img class="company-logo" src="/assets/img/partners-logo/microsoft.svg"/> </div> <div class="author-right-panel"> <h5 class="instructor-job_title">Senior Product Marketing Manager, AWS</h5> <p class="instructor-bio">A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.</p> <a class="instructor-linkedin" target="_blank"><img src="/assets/img/linkedin-icon.svg"/></a> </div> </div> </div> </main> <div id="custom-float-navigation" class="custom-float-navigation" style="max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in-out"> <div class="custom-float-container"> <div class="float-header"> <div class="logo"> <img class="site-logo" src="/assets/img/site-logo.svg" alt="Product Marketing Alliance" /> </div> <div class="float-cta"> <a id="openDropdown" class="btn btn-outline-white">Jump to <img class="float-arrow" src="/assets/img/arrow-down.svg"/></a> <a href="https://calendly.com/m-booth/" class="btn btn-tertiary">Book a call</a> </div> </div> <div id="dropdownMenu" class="float-dropdown" style="display: none;"> <div class="side-links"> <h5>Jump to...</h5> <a href="#about-membership" class="arrow-link smooth-scroll">About</a> <a href="#team-plans" class="arrow-link smooth-scroll">Team plans</a> <a href="#whats-included" class="arrow-link smooth-scroll">Benefits</a> <a href="#site-main" class="btn btn-outline smooth-scroll">Back to top</a> </div> </div> </div> </div> <script src="https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js"></script> <script src="https://www.productmarketingalliance.com/assets/js/membership.js?v=40a0ffb3ca"></script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.productmarketingalliance.com/assets/img/PMA%20FULL%20LOGO%20PRIMARY%20(ON%20BLACK).svg?v=40a0ffb3ca"/> </a> </div> <div class="site-footer-content-title"> Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. 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