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Cross-border ecommerce in Europe

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lg:flex-row lg:flex-wrap lg:-ml-3"> <li class=" menu-item relative lg:static border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/news/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> News </a> </li> <li class=" menu-item relative lg:static border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce per country <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> <div class="mega-menu lg:hidden lg:absolute lg:left-0 lg:top-full lg:w-full lg:bg-gray-750 "> <div class="lg:flex lg:mx-auto lg:w-full lg:max-w-[1280px] lg:px-10 lg:pt-8 lg:pb-12"> <ul class="mega-menu-list gap-5"> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/top-10-online-stores-in-europe/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Top 10 online stores in Europe <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/ecommerce-france/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce in France </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/ecommerce-germany/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce in Germany </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/ecommerce-spain/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce in Spain </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/ecommerce-the-united-kingdom/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce in The United Kingdom </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-in-europe/#country" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Other European countries <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> </ul> </div> </div> </li> <li class=" menu-item--open menu-item relative lg:static border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-white " href="https://ecommercenews.eu/selling-products-online/" > <span class=" menu-item-arrow-before hidden mr-2 text-brand-500 "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Selling products online <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> <div class="mega-menu lg:hidden lg:absolute lg:left-0 lg:top-full lg:w-full lg:bg-gray-750 "> <div class="lg:flex lg:mx-auto lg:w-full lg:max-w-[1280px] lg:px-10 lg:pt-8 lg:pb-12"> <ul class="mega-menu-list gap-5"> <li class=" menu-item--open menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-white " href="https://ecommercenews.eu/what-is-ecommerce/" > <span class=" menu-item-arrow-before hidden mr-2 text-brand-500 "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> What is ecommerce? <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> <ul class=" dropdown-menu lg:hidden lg:absolute lg:left-0 lg:top-[64px] lg:bg-gray-750 lg:p-5 lg:pt-3 "> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/b2b-ecommerce/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> B2b ecommerce </a> </li> <li class=" current menu-item--open menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <div class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 text-white float-left group "> <span class=" menu-item-arrow-before hidden mr-2 text-brand-500 "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Cross-border ecommerce </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/ecommerce-accounting/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce accounting </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/omnichannel-retail-europe/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Omnichannel retail </a> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/mobile-commerce-europe/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Mobile commerce in Europe </a> </li> </ul> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/start-online-store/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> How to start an online store <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/software/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Ecommerce software <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/find-products-to-sell/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Find products to sell online <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " href="https://ecommercenews.eu/online-marketing/" > <span class=" menu-item-arrow-before hidden mr-2 group-hover:text-white "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> Online marketing <span class="menu-item-arrow-after hidden lg:block ml-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M19 9l-7 7-7-7" /></svg> </span> </a> <div class=" menu-item-toggle float-right cursor-pointer transform transition-transform duration-200 p-3 my-2 hover:bg-gray-700 text-white rounded-full center lg:hidden "> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> </li> <li class=" menu-item relative lg:relative border-b-2 last:border-b-0 border-gray-700 lg:border-none w-full lg:w-auto "> <a class=" menu-item-label flex items-center font-bold uppercase py-4 lg:py-5 lg:px-3 float-left group text-gray-400 hover:text-white " 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whitespace-nowrap" href="https://ecommercenews.eu" > <svg xmlns="https://www.w3.org/2000/svg" class="h-5 w-5" viewBox="0 0 20 20" fill="currentColor"><path d="M10.707 2.293a1 1 0 00-1.414 0l-7 7a1 1 0 001.414 1.414L4 10.414V17a1 1 0 001 1h2a1 1 0 001-1v-2a1 1 0 011-1h2a1 1 0 011 1v2a1 1 0 001 1h2a1 1 0 001-1v-6.586l.293.293a1 1 0 001.414-1.414l-7-7z" /></svg> </a> <span class="text-brand-500 m-0.5 mt-[3px] md:m-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> <a class="link font-bold whitespace-nowrap" href="https://ecommercenews.eu/selling-products-online/" > Selling products online </a> <span class="text-brand-500 m-0.5 mt-[3px] md:m-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> <a class="link font-bold whitespace-nowrap" href="https://ecommercenews.eu/what-is-ecommerce/" > What is ecommerce? </a> <span class="text-brand-500 m-0.5 mt-[3px] md:m-1"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </span> <span class="truncate">Cross-border ecommerce</span> </nav> </section> <section class="wrapper wrapper-has-sidebar"> <main class="main"> <div class="ldrtop"> <div class="bg-gray-200 w-full aspect-[728/90]"></div> </div> <article> <h1 class="title flex flex-wrap items-center space-between mb-8"> Cross-border ecommerce in Europe </h1> <div class="content mb-6 no-last-child-margin"> <p>Cross-border ecommerce means the sales of online goods across borders. A study from 2021 has shown that 30 percent of online buyers in the European Union made purchases from sellers in other EU countries. This makes it an interesting way for online sellers in Europe to target a larger audience. <!--more--></p> <div class="read-more-tag no-content-styles"></div> <p class="h3">Content:</p> <p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-30959" src="https://ecommercenews.eu/wp-content/uploads/2023/03/crossborder-ecommerce-360x240.jpg" alt="cross-border ecommerce in europe" width="360" height="240" srcset="https://ecommercenews.eu/wp-content/uploads/2023/03/crossborder-ecommerce-360x240.jpg 360w, https://ecommercenews.eu/wp-content/uploads/2023/03/crossborder-ecommerce-760x506.jpg 760w, https://ecommercenews.eu/wp-content/uploads/2023/03/crossborder-ecommerce-340x227.jpg 340w, https://ecommercenews.eu/wp-content/uploads/2023/03/crossborder-ecommerce-740x493.jpg 740w, https://ecommercenews.eu/wp-content/uploads/2023/03/crossborder-ecommerce.jpg 800w" sizes="(max-width: 360px) 100vw, 360px" /></p> <ul> <li><a href="#crossborder">Cross-border ecommerce</a></li> <li><a href="#geoblocking">Geo-blocking in Europe</a></li> <li><a href="#international">Selling internationally</a></li> <li><a href="#challenges">Challenges if you want to sell cross-border</a></li> <li><a href="#read">Read our latest articles</a></li> </ul> <p>The amount of online sales across Europe is growing rapidly. While there are many online sellers in each country, consumers sometimes also buy cross-border. According to research in 2021, up to 55 percent of online shoppers around the world are interested in placing cross-border purchases.</p> <blockquote><p>Cross-border sales do not only take place within Europe.</p></blockquote> <p>The European Commission is trying hard to make cross-border ecommerce easier for both consumers and sellers within the EU. However, cross-border sales do not only take place within Europe. European consumers often place orders on ecommerce platforms with sellers from other continents, such as AliExpress or Wish.<br /> <p class="highlight">Looking for <a href="https://ecommercenews.eu/software/">ecommerce software</a> to start selling in Europe? <a href="https://www.webador.com/" target="_blank" rel="nofollow noopener">Webador</a> and <a href="https://shopify.pxf.io/free-trial" target="_blank" rel="nofollow noopener">Shopify</a> are platforms that are well optimized for cross-border ecommerce.</p> <p><a name="crossborder"></a></p> <h2>Cross-border ecommerce in Europe in 2021</h2> <p>The cross-border ecommerce market was worth <a href="https://ecommercenews.eu/cross-border-ecommerce-worth-e171-billion/">171.2 billion euros</a> in 2021. According to Cross-Border Commerce Europe, this was a growth of 17 percent compared to 2020. In that year, 25.5 percent of all online revenue in Europe was generated cross-border.</p> <blockquote><p>European online sellers generated a cross-border revenue of €100 billion in 2021.</p></blockquote> <p>Online sellers in Europe generated a cross-border revenue in ecommerce sales of 100 billion euros in 2021. This was a year-on-year growth of 14.6 percent. This was a record high, because a year earlier they generated a revenue of 87.2 billion euros.</p> <h3>The top 5 European cross-border markets</h3> <p>In 2021, these countries generated the highest cross-border revenues in Europe:</p> <table> <tbody> <tr> <td width="201">Germany</td> <td width="201">32 billion euros</td> </tr> <tr> <td width="201">United Kingdom</td> <td width="201">29 billion euros</td> </tr> <tr> <td width="201">France</td> <td width="201">23 billion euros</td> </tr> <tr> <td width="201">Spain</td> <td width="201">11.3 billion euros</td> </tr> <tr> <td width="201">the Netherlands</td> <td width="201">4.8 billion euros</td> </tr> </tbody> </table> <blockquote><p>In 2021, Germany generated the highest revenue in cross-border sales.</p></blockquote> <p><a name="geoblocking"></a><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31000" src="https://ecommercenews.eu/wp-content/uploads/2023/03/selling-crossborder.png" alt="expanding your online store internationally" width="800" height="532" srcset="https://ecommercenews.eu/wp-content/uploads/2023/03/selling-crossborder.png 800w, https://ecommercenews.eu/wp-content/uploads/2023/03/selling-crossborder-360x239.png 360w, https://ecommercenews.eu/wp-content/uploads/2023/03/selling-crossborder-760x505.png 760w, https://ecommercenews.eu/wp-content/uploads/2023/03/selling-crossborder-340x226.png 340w, https://ecommercenews.eu/wp-content/uploads/2023/03/selling-crossborder-740x492.png 740w" sizes="(max-width: 800px) 100vw, 800px" /></p> <h2>Geo-blocking in Europe</h2> <p>In an effort to make buying across borders in Europe easier, the EU has ended geo-blocking. As of 2018, an ecommerce business can no longer block website visitors from other EU countries. The EU wanted to create a barrier-free Europe, which includes removal of barriers in ecommerce. This does not mean that sellers have to deliver to international customers in other countries. <a name="international"></a></p> <h2>Expanding your online store</h2> <p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-31001" src="https://ecommercenews.eu/wp-content/uploads/2023/03/localizing-online-store-360x240.jpg" alt="localizing your online store" width="360" height="240" srcset="https://ecommercenews.eu/wp-content/uploads/2023/03/localizing-online-store-360x240.jpg 360w, https://ecommercenews.eu/wp-content/uploads/2023/03/localizing-online-store-760x506.jpg 760w, https://ecommercenews.eu/wp-content/uploads/2023/03/localizing-online-store-340x227.jpg 340w, https://ecommercenews.eu/wp-content/uploads/2023/03/localizing-online-store-740x493.jpg 740w, https://ecommercenews.eu/wp-content/uploads/2023/03/localizing-online-store.jpg 800w" sizes="(max-width: 360px) 100vw, 360px" />Are you interested in selling internationally to stimulate business growth? How do you get started? If you already have an online store in your local language, you could expand it by translating it to English or another language. Sometimes, <a href="https://ecommercenews.eu/software/">ecommerce software</a> has built-in tools to help you get started with that. To attract customers, you could start an advertising campaign targetting them. However, this takes a lot of time.</p> <p>An easier option is to use platforms or <a href="https://ecommercenews.eu/online-marketplaces/">online marketplaces</a> such as Amazon, eBay and Alibaba. You can relatively easily piggyback on their third party logistics, payment services and marketing. It also helps to make sure you don&#8217;t violate local ecommerce laws. Especially in cases where you don&#8217;t know the market very well yet, it can be wise to start on a marketplace as a test case. If the outcome is positive, you can always set up a localized online store.</p> <h2>Becoming successful at international sales</h2> <p>Whether a cross-border business becomes successful often depends on the extent to which entrepreneurs tailor their ecommerce store to the needs of customers in their target market, such as local payment methods, a local (return) address, a local phone number and local labels. After all, consumers need to gain trust in your shop and not going along with the local, familiar way of doing business can be very detrimental. However, there are also examples of companies that base their crossborder operations on the similarities between the countries and localize only some aspects so that everything remains as scalable as possible.<br /> <a name="challenges"></a></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31002" src="https://ecommercenews.eu/wp-content/uploads/2023/03/challenges-selling-crossborder.jpg" alt="challenges of selling cross-border" width="800" height="533" srcset="https://ecommercenews.eu/wp-content/uploads/2023/03/challenges-selling-crossborder.jpg 800w, https://ecommercenews.eu/wp-content/uploads/2023/03/challenges-selling-crossborder-360x240.jpg 360w, https://ecommercenews.eu/wp-content/uploads/2023/03/challenges-selling-crossborder-760x506.jpg 760w, https://ecommercenews.eu/wp-content/uploads/2023/03/challenges-selling-crossborder-340x227.jpg 340w, https://ecommercenews.eu/wp-content/uploads/2023/03/challenges-selling-crossborder-740x493.jpg 740w" sizes="(max-width: 800px) 100vw, 800px" /></p> <h2>Challenges selling cross-border</h2> <p>Though consumers are interested in purchasing products from international markets, some factors can dissuade them from doing so. Customers are often concerned that packages will not arrive in time (48 percent).</p> <p>If sellers are considering a cross-border expansion for their ecommerce strategy, they should try to take away these factors. They could offer online tracking of the package or estimated delivery times in their website. This could convince 69 percent of consumers to buy overseas, instead of in their local market.</p> <blockquote><p>Withholding information about additional cross-border costs can result in lower conversion.</p></blockquote> <p>Additionally, customers want to be able to return products easily. Being clear upfront about delivery costs and any taxes would also impact the consumer’s decision to buy from a seller in another country (61 percent). Online sellers that aren’t clear about these additional costs could cause lower customer satisfaction and thus negative reviews, which will result in lower conversion.<br /> <a name="read"></a></p> <h2>News about cross-border ecommerce in Europe</h2> <p>You can read the latest news about European cross-border ecommerce here:<br /> <div class="no-content-styles mb-text border rounded p-6"> <h3 class="mb-text">Latest news about cross-border</h3> <ul class="link-list "> <li > <a href="https://ecommercenews.eu/most-top-online-sellers-in-europe-are-not-european/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Most top online sellers in Europe are not European </a> </li> <li > <a href="https://ecommercenews.eu/polish-customers-want-responsible-ecommerce/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Polish customers want responsible ecommerce </a> </li> <li > <a href="https://ecommercenews.eu/only-2-of-germans-have-tried-wero-so-far/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Only 2% of Germans have tried Wero so far </a> </li> </ul> </div> </div> </article> </main> <aside class="sidebar w-full sm:grid sm:grid-cols-2 gap-x-10 md:gap-x-20 lg:block"> <div class="widget widget_tp_large_rectangle_ad"> <div class="bg-gray-200 w-full aspect-[336/280] max-w-[336px]"></div> </div> <div class="widget widget_submenu"> <h3 class="mb-4"> What is ecommerce? </h3> <ul class="link-list "> <li > <a href="https://ecommercenews.eu/what-is-ecommerce/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> What is ecommerce? </a> </li> <li > <a href="https://ecommercenews.eu/b2b-ecommerce/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> B2b ecommerce </a> </li> <li > <div class="font-bold py-3 inline-flex flex-nowrap items-center border-b w-full"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Cross-border ecommerce </div> </li> <li > <a href="https://ecommercenews.eu/ecommerce-accounting/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Ecommerce accounting </a> </li> <li > <a href="https://ecommercenews.eu/omnichannel-retail-europe/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Omnichannel retail </a> </li> <li > <a href="https://ecommercenews.eu/mobile-commerce-europe/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Mobile commerce in Europe </a> </li> </ul></div> <div class="widget" data-widgets='[33691,33693,33697,33695]'> <div class="shadow-custom rounded w-full h-[540px]"></div> </div> <div class="widget gpoll_poll_widget"><h4 class="widget-title">Poll</h4><link rel='stylesheet' id='gform_basic-css' href='https://ecommercenews.eu/wp-content/plugins/gravityforms/assets/css/dist/basic.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' id='gform_theme_components-css' href='https://ecommercenews.eu/wp-content/plugins/gravityforms/assets/css/dist/theme-components.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' 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=== 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */ </script> </div><div class="widget widget_tp_events_widget"><h4 class="widget-title">Ecommerce events in Europe</h4><ul class="link-list "> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 26 November 2024 </div> <a href="https://ecommercenews.eu/events/dmwf-europe/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> #DMWF Europe 2024 </a> </li> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 26 November 2024 </div> <a href="https://ecommercenews.eu/events/europe-supply-chain-decarbonization-and-sustainability-summit/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Europe Supply Chain Decarbonization and Sustainability Summit 2024 </a> </li> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 04 December 2024 </div> <a href="https://ecommercenews.eu/events/b2b-online/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> B2B Online Europe 2024 </a> </li> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 19 February 2025 </div> <a href="https://ecommercenews.eu/events/e-commerce-berlin-expo/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> E-commerce Berlin Expo 2025 </a> </li> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 19 February 2025 </div> <a href="https://ecommercenews.eu/events/e-commerce-germany-awards/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> E-commerce Germany Awards 2025 </a> </li> </ul> <a class="button mt-4" href='https://ecommercenews.eu/events/'> All ecommerce events in Europe </a> </div><div class="widget widget_tp_recent_posts"><h4 class="widget-title">Recent ecommerce news</h4><ul class="link-list "> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 22 November 2024 </div> <a href="https://ecommercenews.eu/amazon-surpasses-coolblue-in-dutch-ecommerce-top-100/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Amazon surpasses Coolblue in Dutch ecommerce top 100 </a> </li> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 21 November 2024 </div> <a href="https://ecommercenews.eu/tiktok-shop-over-200000-sellers-in-the-uk/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> TikTok Shop: over 200,000 sellers in the UK </a> </li> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 21 November 2024 </div> <a href="https://ecommercenews.eu/most-top-online-sellers-in-europe-are-not-european/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Most top online sellers in Europe are not European </a> </li> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 19 November 2024 </div> <a href="https://ecommercenews.eu/83-nordic-consumers-shop-online-regularly/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> 83% Nordic consumers shop online regularly </a> </li> <li > <div class="text-xs text-gray-800 font-bold ml-6 mt-3 -mb-2.5 block"> 15 November 2024 </div> <a href="https://ecommercenews.eu/polish-customers-want-responsible-ecommerce/" class="link-list-link"> <div class="flex-none flex-shrink-0 mr-2"> <svg xmlns="https://www.w3.org/2000/svg" class="h-4 w-4" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M9 5l7 7-7 7" /></svg> </div> Polish customers want responsible ecommerce </a> </li> </ul></div> <div class="widget hidden lg:block"> <div class="w-24 h-30 float-right mt-3 mb-6 ml-3"> <svg viewBox="0 0 160 200" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><clipPath 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