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id="cnnStoryHeadline"> <div class="cnnStoryHeadline"> <table border="0" cellpadding="0" cellspacing="0"> <tr> <td class="cnnCol0"><h1>SI.com's <em>Ed O'Bannon v. 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CNN_FONT_COOKIE : null );</script>  <div id="cnnContentPageHolder"> <div class="cnnContentPage">  <div class="cnnDivideContent"><div class="cnnInlineT1Image"><img src="https://web.archive.org/web/20140612095118im_/http://i2.cdn.turner.com/si/dam/assets/140609105456-obannon-hub-single-image-cut.jpg" width="652" height="460" border="0" alt="Ed O'Bannon" title="Ed O'Bannon"/></div><div class="cnnInlineT1Caption">Former UCLA player Ed O'Bannon's case could change the entire business model of major college sports.</div><div class="cnnInlineT1Credit">Isaac Brekken/AP</div></div>  <p> It's here: The long-awaited <em>Ed O'Bannon v. NCAA </em>trial has finally arrived. What began in 2009 as a case about video games has transformed into an assessment of the entire business model for major college sports. The NCAA has faced a number of notable challenges recently, but the O'Bannon lawsuit has the potential to be the most significant. </p>   <p> The trial takes place in a courtroom in Oakland, Calif., and SI.com will be on hand to provide daily coverage and analysis. For more content, check out the <a href="https://web.archive.org/web/20140612095118/http://college-football.si.com/" target="_blank">Campus Union blog</a> and the <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/" target="_blank">college football section page</a>. </p> <div class="cnnDivideContent"><style>  </style>  <table border="0" cellpadding="0" cellspacing="0" width="651" style="border: 1px solid #ddd;"> <tr> <td class="title" colspan="3"><em>O'Bannon v. NCAA</em> Case Coverage</td></tr>   <tr><td class="spacer"> </td></tr>   <tr> <td class="title2" colspan="3">Featured Content</td></tr> <tr><td class="spacer"> </td></tr> <tr><td class="spacer" colspan="3"> <table border="0" cellpadding="0" cellspacing="0" width="100%" style="border: 1px solid #ddd;"> <tr><td class="container"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr> <td class="photo_container2" colspan="2"> <table border="0" cellpadding="0" cellspacing="0" style="border: 1px solid #fff;" align="left"> <tr><td class="photo2"><a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/news/20140605/ed-obannon-ncaa-trial-truth-myth/"><img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/swapper/201406/140609.03.jpg" width="630" border="0"></a></td></tr> <tr> <td class="main_text" width="80%"> <p> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/news/20140605/ed-obannon-ncaa-trial-truth-myth/"><strong>Staples:</strong> Separating truth from myth in the high-profile <em>Ed O'Bannon v. NCAA</em> trial</a><br> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://college-football.si.com/2014/06/05/ed-obannon-ncaa-trial-key-figures/"><strong>Staff:</strong> Who's who? Here are the figures who will shape the <em>O'Bannon v. NCAA</em> case</a><br> </p></td></tr> </table> </td> </tr> <tr> <td class="photo_container2" colspan="2"> <table border="0" cellpadding="0" cellspacing="0" style="border: 1px solid #fff;" align="left"> <tr><td class="photo2"><a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/news/20140605/ed-obannon-ncaa-trial-primer/"><img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/swapper/201406/140609.02.jpg" width="630" border="0"></a></td></tr> <tr> <td class="main_text" width="80%"> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/news/20140605/ed-obannon-ncaa-trial-primer/"><strong>McCann:</strong> A complete breakdown of the possible outcomes of <em>Ed O'Bannon v. NCAA</em></a><br> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/video/ncaaf-video/20140605/ed-obannon-trial-michael-mccann-legal-primer.sportsillustrated/"><strong>Video:</strong> Is <em>O'Bannon v. NCAA</em> potentially the most significant lawsuit in sports history?</a><br> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/video/ncaaf-video/20140605/ed-obannon-vs-the-ncaa-trial-opening-statements-staples.sportsillustrated/"><strong>Video:</strong> Presenting the (possible) opening arguments in advance of the O'Bannon trial</a></td></tr> </table> </td> </tr> </table></td></tr> </table> </td></tr>   <tr><td class="spacer"> </td></tr>   <tr> <td class="title2" colspan="3">Weekly Updates</td></tr> <tr><td class="spacer"> </td></tr> <tr><td class="spacer" colspan="3"> <table border="0" cellpadding="0" cellspacing="0" width="100%" style="border: 1px solid #ddd;"> <tr><td class="container"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr> <td class="photo_container2"> <table border="0" cellpadding="0" cellspacing="0" style="border: 1px solid #fff;" align="left"> <tr><td class="photo2"><img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/swapper/201406/140610.02.jpg" height="100" width="134"></td></tr> </table> </td> <td class="main_text" width="80%"> <span class="main_text_lg">Week 1</span><br> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/news/20140609/ncaa-keller-lawsuit-settlement/"><strong>McCann</strong>: NCAA reaches $20M settlement with Keller plaintiffs</a><br> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://college-football.si.com/2014/06/10/obannon-v-ncaa-day-two-roger-noll/"><strong>Mandel</strong>: Is NCAA anti-competitive? Roger Noll fields questions</a><br> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/news/20140609/ed-o-bannon-v-ncaa-trial-cartel-price-fixing/"><strong>Mandel</strong>: Questions of price-fixing, amateurism fill day one</a><br> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://college-football.si.com/2014/06/09/ed-obannon-ncaa-trial-day-one/"><strong>Mandel</strong>: O'Bannon, Noll take the stand to open proceedings</a><br> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/news/20140610/college-sports-athletic-directors-system-flux/"><strong>Staples</strong>: With college sports model in flux, ADs forced to wait</a><br><br> </td> </tr> </table></td></tr> </table> </td></tr> </tr> <tr><td class="spacer"> </td></tr> <tr><td class="spacer" colspan="3">   <tr><td class="title2" colspan="3">More Coverage</td></tr> <tr><td class="spacer"> </td></tr> <tr><td class="spacer" colspan="3"> <table border="0" cellpadding="0" cellspacing="0" width="100%" style="border: 1px solid #ddd;"> <tr><td class="container"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr> <td class="main_text" width="100%" colspan="4"> <img src="https://web.archive.org/web/20140612095118im_/http://i.cdn.turner.com/si/.element/img/4.0/global/arrows/gray_on_transparent_4x8.gif"> <a href="https://web.archive.org/web/20140612095118/http://sportsillustrated.cnn.com/college-football/news/20140530/ncaa-governance-structure-sec-spring-meetings/"><strong>Staples</strong>: Talk of an NCAA Division IV? 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