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Available in 31 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-31" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">31 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D9%85%D8%A8%D9%88%D8%A8" title="إعلان مبوب – Arabic" lang="ar" hreflang="ar" data-title="إعلان مبوب" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%B6%E0%A7%8D%E0%A6%B0%E0%A7%87%E0%A6%A3%E0%A6%BF%E0%A6%AC%E0%A6%A6%E0%A7%8D%E0%A6%A7_%E0%A6%AC%E0%A6%BF%E0%A6%9C%E0%A7%8D%E0%A6%9E%E0%A6%BE%E0%A6%AA%E0%A6%A8" title="শ্রেণিবদ্ধ বিজ্ঞাপন – Bangla" lang="bn" hreflang="bn" data-title="শ্রেণিবদ্ধ বিজ্ঞাপন" data-language-autonym="বাংলা" data-language-local-name="Bangla" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-zh-min-nan mw-list-item"><a href="https://zh-min-nan.wikipedia.org/wiki/Hun-l%C5%ABi_k%C3%B3ng-k%C3%B2" title="Hun-lūi kóng-kò – Minnan" lang="nan" hreflang="nan" data-title="Hun-lūi kóng-kò" data-language-autonym="閩南語 / Bân-lâm-gú" data-language-local-name="Minnan" class="interlanguage-link-target"><span>閩南語 / Bân-lâm-gú</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%9E%D0%B1%D1%8F%D0%B2%D0%B0" title="Обява – Bulgarian" lang="bg" hreflang="bg" data-title="Обява" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Anuncis_classificats" title="Anuncis classificats – Catalan" lang="ca" hreflang="ca" data-title="Anuncis classificats" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cv mw-list-item"><a href="https://cv.wikipedia.org/wiki/%D0%9F%C4%95%D0%BB%D1%82%D0%B5%D1%80%D3%B3" title="Пĕлтерӳ – Chuvash" lang="cv" hreflang="cv" data-title="Пĕлтерӳ" data-language-autonym="Чӑвашла" data-language-local-name="Chuvash" class="interlanguage-link-target"><span>Чӑвашла</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Inzer%C3%A1t" title="Inzerát – Czech" lang="cs" hreflang="cs" data-title="Inzerát" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Annonce" title="Annonce – Danish" lang="da" hreflang="da" data-title="Annonce" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Anzeige_(Medien)" title="Anzeige (Medien) – German" lang="de" hreflang="de" data-title="Anzeige (Medien)" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/%CE%9C%CE%B9%CE%BA%CF%81%CE%AD%CF%82_%CE%B1%CE%B3%CE%B3%CE%B5%CE%BB%CE%AF%CE%B5%CF%82" title="Μικρές αγγελίες – Greek" lang="el" hreflang="el" data-title="Μικρές αγγελίες" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Anuncios_clasificados" title="Anuncios clasificados – Spanish" lang="es" hreflang="es" data-title="Anuncios clasificados" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%86%DB%8C%D8%A7%D8%B2%D9%85%D9%86%D8%AF%DB%8C%E2%80%8C%D9%87%D8%A7" title="نیازمندی‌ها – Persian" lang="fa" hreflang="fa" data-title="نیازمندی‌ها" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Petite_annonce" title="Petite annonce – French" lang="fr" hreflang="fr" data-title="Petite annonce" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-fy mw-list-item"><a href="https://fy.wikipedia.org/wiki/Advertinsje" title="Advertinsje – Western Frisian" lang="fy" hreflang="fy" data-title="Advertinsje" data-language-autonym="Frysk" data-language-local-name="Western Frisian" class="interlanguage-link-target"><span>Frysk</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Iklan_baris" title="Iklan baris – Indonesian" lang="id" hreflang="id" data-title="Iklan baris" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Piccoli_annunci" title="Piccoli annunci – Italian" lang="it" hreflang="it" data-title="Piccoli annunci" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%9E%D7%95%D7%93%D7%A2%D7%94" title="מודעה – Hebrew" lang="he" hreflang="he" data-title="מודעה" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Apr%C3%B3hirdet%C3%A9s" title="Apróhirdetés – Hungarian" lang="hu" hreflang="hu" data-title="Apróhirdetés" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%AF%E3%83%A9%E3%82%B7%E3%83%95%E3%82%A1%E3%82%A4%E3%83%89" title="クラシファイド – Japanese" lang="ja" hreflang="ja" data-title="クラシファイド" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Rubrikkmarked" title="Rubrikkmarked – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Rubrikkmarked" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Classificados" title="Classificados – Portuguese" lang="pt" hreflang="pt" data-title="Classificados" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%9E%D0%B1%D1%8A%D1%8F%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5" title="Объявление – Russian" lang="ru" hreflang="ru" data-title="Объявление" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-si mw-list-item"><a href="https://si.wikipedia.org/wiki/%E0%B6%BD%E0%B7%94%E0%B7%84%E0%B7%94%E0%B6%AC%E0%B7%94_%E0%B6%AF%E0%B7%90%E0%B6%B1%E0%B7%8A%E0%B7%80%E0%B7%93%E0%B6%B8%E0%B7%8A" title="ලුහුඬු දැන්වීම් – Sinhala" lang="si" hreflang="si" data-title="ලුහුඬු දැන්වීම්" data-language-autonym="සිංහල" data-language-local-name="Sinhala" class="interlanguage-link-target"><span>සිංහල</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Classified_advertising" title="Classified advertising – Simple English" lang="en-simple" hreflang="en-simple" data-title="Classified advertising" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Luokiteltu_ilmoittelu" title="Luokiteltu ilmoittelu – Finnish" lang="fi" hreflang="fi" data-title="Luokiteltu ilmoittelu" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Radannons" title="Radannons – Swedish" lang="sv" hreflang="sv" data-title="Radannons" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tt mw-list-item"><a href="https://tt.wikipedia.org/wiki/%D0%91%D0%B5%D0%BB%D0%B4%D0%B5%D1%80%D2%AF" title="Белдерү – Tatar" lang="tt" hreflang="tt" data-title="Белдерү" data-language-autonym="Татарча / tatarça" data-language-local-name="Tatar" class="interlanguage-link-target"><span>Татарча / tatarça</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Seri_ilan" title="Seri ilan – Turkish" lang="tr" hreflang="tr" data-title="Seri ilan" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%9E%D0%B3%D0%BE%D0%BB%D0%BE%D1%88%D0%B5%D0%BD%D0%BD%D1%8F" title="Оголошення – Ukrainian" lang="uk" hreflang="uk" data-title="Оголошення" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Rao_v%E1%BA%B7t" title="Rao vặt – Vietnamese" lang="vi" hreflang="vi" data-title="Rao vặt" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%88%86%E9%A1%9E%E5%BB%A3%E5%91%8A" title="分類廣告 – Chinese" lang="zh" hreflang="zh" data-title="分類廣告" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q614278#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div 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class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/30px-Semi-protection-shackle.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/40px-Semi-protection-shackle.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Form of advertising</div> <p class="mw-empty-elt"> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:For_Sale_-_Classifieds.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/84/For_Sale_-_Classifieds.jpg/220px-For_Sale_-_Classifieds.jpg" decoding="async" width="220" height="146" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/84/For_Sale_-_Classifieds.jpg/330px-For_Sale_-_Classifieds.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/84/For_Sale_-_Classifieds.jpg/440px-For_Sale_-_Classifieds.jpg 2x" data-file-width="3008" data-file-height="2000" /></a><figcaption>Classified advertisements in a newspaper</figcaption></figure> <p><b>Classified advertising</b> is a form of <a href="/wiki/Advertising" title="Advertising">advertising</a>, particularly common in <a href="/wiki/Newspapers" class="mw-redirect" title="Newspapers">newspapers</a>, online and other <a href="/wiki/Periodicals" class="mw-redirect" title="Periodicals">periodicals</a>, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses,<sup id="cite_ref-:1_1-0" class="reference"><a href="#cite_note-:1-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> although <a href="/wiki/Display_advertising" class="mw-redirect" title="Display advertising">display advertising</a> is more widespread.<sup id="cite_ref-:0_2-0" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> They were also commonly called "want" ads, starting in 1763,<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> and are sometimes called <b>small ads</b> in Britain.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Newspaper_classifieds">Newspaper classifieds</h2></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Ukulele_%26_Calabashes.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Ukulele_%26_Calabashes.jpg/220px-Ukulele_%26_Calabashes.jpg" decoding="async" width="220" height="51" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Ukulele_%26_Calabashes.jpg/330px-Ukulele_%26_Calabashes.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Ukulele_%26_Calabashes.jpg/440px-Ukulele_%26_Calabashes.jpg 2x" data-file-width="505" data-file-height="117" /></a><figcaption>A classified advert selling ukuleles</figcaption></figure> <p>Advertisements in a newspaper are typically short, as they are charged for by the line or word, and are one newspaper column wide. </p><p>Publications printing news or other information often have sections of classified advertisements; there are also publications that contain only advertisements. The advertisements are grouped into categories or <i>classes</i> such as "for sale—telephones", "wanted—kitchen appliances", and "services—plumbing", hence the term "classified". Classified ads generally fall into two types: individuals advertising sales of their personal goods, and advertisements by local businesses. Some businesses use classified ads to hire new employees.<sup id="cite_ref-:0_2-1" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>One issue with newspaper classified advertising is that it does not allow images,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> even though display ads, which do allow images, can be found in the classified section.<sup id="cite_ref-:0_2-2" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Developments">Developments</h2></div> <p>In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, <a href="/wiki/Radio" title="Radio">radio</a>, and even <a href="/wiki/Television" title="Television">television</a>, particularly <a href="/wiki/Cable_television" title="Cable television">cable television</a> but occasionally broadcast television as well, with the latter occurring typically very early in the morning hours.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>Like most forms of printed media, the classified ad has found its way to the Internet, as newspapers have taken their classified ads online and new groups have discovered the benefits of classified advertising.<sup id="cite_ref-:0_2-3" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Internet classified ads do not typically use per-line pricing models, so they tend to be longer. They are also searchable, unlike printed material, and may foster a greater sense of urgency as a result of their daily structure and wider scope for audiences. Because of their <a href="/wiki/Industry_self-regulation" title="Industry self-regulation">self-regulatory</a> nature and low cost structures, some companies offer free classifieds internationally. Other companies focus mainly on their local hometown region, while others blanket urban areas by using <a href="/wiki/Postal_code" title="Postal code">postal codes</a>. <a href="/wiki/Craigslist" title="Craigslist">Craigslist.org</a> was one of the first online classified sites, and has grown to become the largest classified source, bringing in over 14 million unique visitors a month according to <a href="/wiki/Comscore" title="Comscore">Comscore</a> <a href="/wiki/Jupiter_Media_Metrix" title="Jupiter Media Metrix">Media Metrix</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2010)">citation needed</span></a></i>]</sup> The sex ad section of the site was probed by authorities until it was shut down indefinitely.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> A growing number of sites and companies have begun to provide specialized classified marketplaces online, catering to niche market products and services, such as boats, pianos, pets, and adult services, among others. <a href="/wiki/Facebook" title="Facebook">Facebook</a> marketplace provides classified-style services but prohibits the sale of <a href="/wiki/Firearm" title="Firearm">firearms</a>.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>A number of online services called <a href="/wiki/News_aggregator" title="News aggregator">aggregators</a> crawl and aggregate classifieds from sources such as <a href="/wiki/Blog" title="Blog">blogs</a> and <a href="/wiki/RSS" title="RSS">RSS</a> feeds, as opposed to relying on manually submitted listings. </p><p>Additionally, other companies provide <a href="/wiki/Online_advertising" title="Online advertising">online advertising</a> services and tools to assist members in designing online ads using professional ad templates and then automatically distributing the finished ads to the various online ad directories as part of their service. In this sense these companies act as both an <a href="/wiki/Application_service_provider" title="Application service provider">application service provider</a> and a <a href="/wiki/Content_delivery_platform" title="Content delivery platform">content delivery platform</a>. </p> <div class="mw-heading mw-heading2"><h2 id="Statistics">Statistics</h2></div> <p>In 2022, the digital classifieds market generated around $21 billion in worldwide revenue, according to a report by <a href="/wiki/Statista" title="Statista">Statista</a>.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>Newspapers' revenue from classifieds advertisements is decreasing continually as internet classifieds grow. Classified advertising at some of the larger newspaper chains dropped by 14% to 20% in 2007, while traffic to classified sites grew by 23%.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>As the online classified advertising sector develops, there is an increasing emphasis toward specialization. <a href="/wiki/Vertical_market" class="mw-redirect" title="Vertical market">Vertical markets</a> for classifieds are developing quickly along with the general marketplace for classifieds websites. Like <a href="/wiki/Search_engines" class="mw-redirect" title="Search engines">search engines</a>, classified websites are often specialized, with sites providing advertising platforms for <a href="/wiki/Niche_market" title="Niche market">niche markets</a> of buyers or sellers. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <ul><li><a href="/wiki/Classified_magazine" title="Classified magazine">Classified magazine</a></li> <li><a href="/wiki/Newspaper_display_advertising" title="Newspaper display advertising">Newspaper display advertising</a></li> <li><a href="/wiki/Personal_advertisement" title="Personal advertisement">Personal advertisement</a></li> <li><a href="/wiki/Secondhand_good" class="mw-redirect" title="Secondhand good">Secondhand good</a></li> <li><a href="/wiki/Tradio" title="Tradio">Tradio</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-:1-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-:1_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFCohen1996" class="citation book cs1">Cohen, William A. 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New York: <a href="/wiki/John_Wiley_%26_Sons" class="mw-redirect" title="John Wiley & Sons">John Wiley & Sons</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780471109464" title="Special:BookSources/9780471109464"><bdi>9780471109464</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Building+a+Mail+Order+Business%3A+A+Complete+Manual+for+Success&rft.place=New+York&rft.edition=4th&rft.pub=John+Wiley+%26+Sons&rft.date=1996&rft.isbn=9780471109464&rft.aulast=Cohen&rft.aufirst=William+A.&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fbuildingmailorde00cohe&rfr_id=info%3Asid%2Fen.wikipedia.org%3AClassified+advertising" class="Z3988"></span></span> </li> <li id="cite_note-:0-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:0_2-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:0_2-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWellsMoriartyBurnett2006" class="citation book cs1">Wells, William; Moriarty, Sandra; Burnett, John (2006). <i>Advertising: Principles and Practice</i> (7th ed.). 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Retrieved <span class="nowrap">13 June</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Washington+Post&rft.atitle=On+the+Internet%2C+a+Tangled+Web+of+Classified+Ads&rft.date=2007-08-31&rft.aulast=Diaz&rft.aufirst=Sam&rft_id=https%3A%2F%2Fwww.washingtonpost.com%2Fwp-dyn%2Fcontent%2Farticle%2F2007%2F08%2F30%2FAR2007083002046.html%3Fhpid%3Dsec-tech&rfr_id=info%3Asid%2Fen.wikipedia.org%3AClassified+advertising" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div> <ul><li><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Commons-logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" 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