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class="wp-block-navigation-item__label">Integrationen</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://changelog.piwik.pro/"><span class="wp-block-navigation-item__label">Changelog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/professionelle-services/"><span class="wp-block-navigation-item__label">Professionelle services</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-sicherheit/"><span class="wp-block-navigation-item__label">Datenschutz sicherheit</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" 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href="/analytics-web-mobile/"><span class="wp-block-navigation-item__label">Analytics für Web & Mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics für Produktteams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag Management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/"><span class="wp-block-navigation-item__label">Datenaktivierung</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-compliance/"><span class="wp-block-navigation-item__label">Datenschutz Compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-Side-Tagging & Tracking</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ga4-wissensbank/"><span class="wp-block-navigation-item__label">GA4-Wissensbank</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-von-matomo/"><span class="wp-block-navigation-item__label">Wechsel von Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Ressourcen</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Ressourcen" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/"><span class="wp-block-navigation-item__label">Content Katalog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#fallstudien"><span class="wp-block-navigation-item__label">Fallstudien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#vergleiche"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#webinare"><span class="wp-block-navigation-item__label">Webinare</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">Help Center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/"><span class="wp-block-navigation-item__label">Community forum</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossar/"><span class="wp-block-navigation-item__label">Glossar</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">Entwickler & API</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/preise/"><span class="wp-block-navigation-item__label">Preise</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Kontakt</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Kontakt" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kontakt/"><span class="wp-block-navigation-item__label">Kontakt</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medien/"><span class="wp-block-navigation-item__label">Medien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partner/"><span class="wp-block-navigation-item__label">Partner</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Demo vereinbaren</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">DE</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwik.pro/tag-manager/"> <span class="wp-block-navigation-item__label">EN</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl/tag-manager/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr/tag-manager/"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-block-icon/build/images/white/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_white.svg" alt="ico_burger_white" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div class="wp-block-group navigation-sub navigation-sub--dark navigation-sub--transparent is-layout-constrained wp-block-group-is-layout-constrained"><nav class="items-justified-center no-wrap wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Product"><ul class="wp-block-navigation__container items-justified-center no-wrap wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/" aria-current="page"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/dsgvo-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li></ul></nav></div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-49 wp-block-group-is-layout-constrained" style="margin-top:0"> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group alignfull has-overflow-hidden has-position-relative has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-3f29203394e5f99fb5eba5ffc50c6e10 is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:-123px;padding-top:180px;padding-bottom:var(--wp--preset--spacing--64)"> <div class="wp-block-group alignfull background_image background_image--header background_image--blob background_image--index-0 is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"></div> <div class="wp-block-group has-zindex-over-blob is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading" id="mehr-kontrolle-weniger-aufwand">Mehr Kontrolle, weniger Aufwand</h1> <p class="has-large-font-size">Steuern Sie Ihre Datensammlung und -aktivierung mit dem Piwik PRO Tag Manager effektiv und schnell. Treffen Sie datengetriebene Entscheidungen, statt sich nur um Ihre Tags zu kümmern.</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex"> <div class="wp-block-group has-border-color has-grey-30-border-color is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-grey-30-color has-text-color has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Dieses Modul befindet sich im kostenlosen Piwik PRO Core Plan</p> </div> </div> <div class="wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="product-tag-top-cta"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Individuelle Piwik PRO Demo</a></div> <div class="wp-block-button is-style-light-gray" id="product-tag-top-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Kostenlose Core Instanz</a></div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="864" height="665" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/tag-manager-0.png" alt="" class="wp-image-56824" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/tag-manager-0.png 864w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/tag-manager-0-300x231.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/tag-manager-0-768x591.png 768w" sizes="(max-width: 864px) 100vw, 864px" /></figure> </div> </div> <div class="wp-block-group has-border-color has-transparent-dark-blue-border-color has-transparent-black-background-color has-background is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/tags_triggers.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="tags-zugig-erstellen-und-debuggen">Tags zügig erstellen und debuggen</h4> <p class="has-small-font-size">Erstellen Sie Tags schnell aus vielen Vorlagen. Passen Sie jeden Tag mit JavaScript-Code an. Implementieren, testen und debuggen Sie alles im Tag Manager.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/data_safe.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="komplette-datenkontrolle">Komplette Datenkontrolle</h4> <p class="has-small-font-size">Alle Daten, die Sie mit dem Tag Manager sammeln, bleiben dort, wo Sie sie abspeichern. Bei internem Gebrauch sehen Sie diese in Analytics und behalten volle Kontrolle.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/security_standards.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="datenschutz-und-sicherheit">Datenschutz und Sicherheit</h4> <p class="has-small-font-size">Kategorisieren Sie Tags und nutzen Sie den Piwik PRO Consent Manager. Tags werden dann nur mit eindeutiger Einwilligung abgefeuert. Kontrollieren Sie die gesammelten Daten jederzeit.</p> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="tag-deployment-amp-nbsp-management">Tags verwalten und bereitstellen</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/off-online_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="martech-stack-management">Martech-Stack Management</h4> <p class="has-small-font-size">Verwalten Sie mühelos Tags, Pixel und JS-Codes für Ihre Websites, digitalen Produkte und sicheren Post-Login-Bereiche.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/library.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="bibliothek-fur-tags-trigger-variablen">Bibliothek für Tags, Trigger & Variablen</h4> <p class="has-small-font-size">Mit einer umfangreichen Bibliothek an Tag-Vorlagen, Triggern und Bedingungen implementieren Sie selbst das anspruchsvollste Tracking schnell und einfach, ohne eine Zeile JavaScript-Code zu schreiben.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/piwik.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="out-of-the-box-analytics-integration">Out-of-the-box Analytics-Integration</h4> <p class="has-small-font-size">Erweitern Sie Ihre Analytics-Möglichkeiten mit Vorlagen für benutzerdefinierte Events und Variablen, Formular-Tracking, Goal Conversion und virtuelle Seitenaufrufe.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-28 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-doubleclick.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-analytics.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-ads.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/hubspot.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/facebook.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/sales-mngo.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/marketo.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/qualaroo.svg" alt="" style="width:auto;height:48px"/></figure> </div> </div> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-bottom:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-style-blob-small is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image aligncenter size-full"><img decoding="async" width="560" height="556" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/tag-manager-1.png" alt="" class="wp-image-56732" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/tag-manager-1.png 560w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/tag-manager-1-300x298.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/tag-manager-1-150x150.png 150w" sizes="(max-width: 560px) 100vw, 560px" /></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <h2 class="wp-block-heading" id="quality-assurance-amp-nbsp-debugging">Qualität sichern & Fehler beheben</h2> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/debugger.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="testen-debuggen">Testen & debuggen</h4> <p class="has-small-font-size">Nutzen Sie eine sichere Umgebung, um neue Tags, Pixel und Marketing-Tools zu testen, bevor sie Sie in Betrieb nehmen. Reagieren Sie schnell auf Probleme im Debug-Modus.</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/padlock.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="erhohter-datenschutz-fur-alle-tags">Erhöhter Datenschutz für alle Tags</h4> <p class="has-small-font-size">Nutzen Sie den <a href="/consent-manager/">Consent Manager</a>, um festzulegen, welche Tags eine vorherige Einwilligung erfordern, und passen Sie Ihr Tracking entsprechend den Datenschutzpräferenzen der User an.</p> </div> </div> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="tag-manager-anpassen">Tag Manager anpassen</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/easy_setup.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="individuelle-tags-trigger">Individuelle Tags & Trigger</h4> <p class="has-small-font-size">Ziehen Sie Vorteile aus benutzerdefinierten Tags oder des HTML-Editors, um Tracking-Pixel für jedes beliebige Setup zu erstellen und zu ändern.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-12 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_integrate_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="flexible-benutzerdefinierte-data-layer">Flexible & benutzerdefinierte Data Layer</h4> <p class="has-small-font-size">Verwenden Sie einen Data Layer, sobald die Standardfunktionen des Tag-Managers nicht ausreichen. Damit fügen Sie weitere Informationen über Events und Variablen zu Ihren Tags hinzu.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/js_variables.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="benutzerdefinierte-javascript-variablen">Benutzerdefinierte JavaScript-Variablen</h4> <p class="has-small-font-size">Rufen Sie benutzerdefinierte Variablen mithilfe eines JavaScript-Codes ab und erhalten Sie eine noch größere Flexibilität der Marketing-Tags.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="on-site-retargeting-amp-nbsp-personalization">On-site Retargeting & Personalisierung</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/popup.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="individuelle-pop-ups">Individuelle Pop-ups</h4> <p class="has-small-font-size">Führen Sie unaufdringliche, maßgeschneiderte Pop-ups und Nachrichten aus, die durch Exit-Intent, Scrollen oder anderes Benutzerverhalten ausgelöst werden.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalised_content.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="personalisierte-inhalte">Personalisierte Inhalte</h4> <p class="has-small-font-size">Verwenden Sie individuelle Besucherdaten, um den Inhalt Ihrer Website zu personalisieren (z. B. Banner, Anzeigen und andere HTML-Elemente).</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/doc_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="performance-berichte">Performance-Berichte</h4> <p class="has-small-font-size">Analysieren Sie Performance-Metriken und sehen Sie, wie Besucher mit benutzerdefinierten Inhalten und Pop-ups interagieren.</p> </div> </div> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64)"> <div class="wp-block-group is-style-blob is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img decoding="async" width="1024" height="807" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/Piwik-PRO-Tag-Manager-pop-up-tag-DE@x2-1-1024x807.png" alt="" class="wp-image-56945" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/Piwik-PRO-Tag-Manager-pop-up-tag-DE@x2-1-1024x807.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/Piwik-PRO-Tag-Manager-pop-up-tag-DE@x2-1-300x236.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/Piwik-PRO-Tag-Manager-pop-up-tag-DE@x2-1-768x605.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/Piwik-PRO-Tag-Manager-pop-up-tag-DE@x2-1-1536x1210.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/Piwik-PRO-Tag-Manager-pop-up-tag-DE@x2-1.png 2008w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-825f85674ff7e2f6bcadbaa00ae0b0b7 is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:16.66%"> <div class="wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-42 wp-block-group-is-layout-flex"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-40 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/support.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/enterprise.svg" alt=""/></figure> </div> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-41 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/trening.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/consulting.svg" alt=""/></figure> </div> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <h3 class="wp-block-heading" id="wir-unterstutzen-sie-beim-sammeln-genauer-kundendaten">Wir unterstützen Sie beim Sammeln genauer Kundendaten</h3> <p>Holen Sie sich Expertenrat und gewinnen Sie umsetzbare Erkenntnisse aus Ihren Analytics-Daten. Wir helfen Ihnen beim Implementieren der Plattform, bieten Ihnen individuelles Onboarding und Produktschulungen sowie Analytics-Beratung und kundenspezifische Integrationen.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/professionelle-services/">Mehr erfahren</a></p> </div> </div> </div> </div> <div id="product-tag-lead-magnet-book" class="wp-block-group has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-45 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-shadow-box-blue"><img decoding="async" src="/wp-content/uploads/2024/03/70-point-comparison-of-7-tag-managers.png" alt="" class="wp-image-3128" style="width:160px"/></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow" style="flex-basis:75%"> <h3 class="wp-block-heading" id="7-tag-manager-im-vergleich-70-eigenschaften-vom-tag-typen-bis-zum-datenschutz">7 Tag Manager im Vergleich – 70 Eigenschaften vom Tag-Typen bis zum Datenschutz</h3> <p>Erfahren Sie mehr über die Unterschiede zwischen dem Piwik PRO Tag Manager, Google Tag Manager, Tealium IQ Tag Management, Segment, TagCommander, Matomo Tag Manager und Ensighten Manage.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="product-tag-lead-magnet"><a class="wp-block-button__link wp-element-button" href="https://campaign.piwik.pro/tag-manager-vendors-comparison/" target="_blank" rel="noreferrer noopener">Zum Download</a></div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="nutzen-sie-den-kostenlosen-core-plan-und-legen-sie-los-sie-benotigen-mehr-vereinbaren-sie-eine-demo-einer-piwik-pro-enterprise-konfiguration">Nutzen Sie den kostenlosen Core Plan und legen Sie los. Sie benötigen mehr? Vereinbaren Sie eine Demo einer Piwik PRO Enterprise Konfiguration.</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black" id="product-tag-bottom-cta"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Individuelle Piwik PRO Demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--2" id="product-tag-bottom-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Kostenlose Core Instanz</a></div> </div> </div> </div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-64 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="produkt">PRODUKT</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-3 wp-block-navigation-is-layout-flex" aria-label="Footer - 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