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of the solutions below.</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_btn3-container vc_btn3-center" ><a class="vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-square vc_btn3-style-outline vc_btn3-block vc_btn3-color-peacoc" href="https://wardsauto.informa.com/content-marketing/#infographic" title="">Infographics</a></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_btn3-container vc_btn3-center" ><a class="vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-square vc_btn3-style-outline vc_btn3-block vc_btn3-color-peacoc" href="https://wardsauto.informa.com/content-marketing/#ebook" title="">eBook</a></div></div></div></div><div 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href="https://wardsauto.informa.com/content-marketing/#white-paper" title="">Whitepaper</a></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_btn3-container vc_btn3-center" ><a class="vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-square vc_btn3-style-outline vc_btn3-block vc_btn3-color-turquoise" href="https://wardsauto.informa.com/content-marketing/#voices" title="">Industry Voice</a></div></div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_btn3-container vc_btn3-center" ><a class="vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-square 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data-mk-img-set='{"landscape":{"desktop":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final.png","tablet":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-1024x768.png","mobile":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-736x414.png"},"responsive":"true"}' > <div class="mk-color-layer"></div> </div> </div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-20" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-21" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="infographic"></a>Infographics</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698159242880"> <div id="text-block-22" class="mk-text-block jupiter-donut- "> <p><span style="color: #ffffff;">Visual design can add vitality to your message. Infographics have emerged as a popular form of web content, surpassing traditional content in terms of driving traffic. The ease with which users can interpret and glean insights from the highly visual format of infographics has made them a favorite. By breaking down information that may otherwise be concealed in lengthy text, infographics widen the audience reach. They also boost social media shares of your content.</span></p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-23" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab6918c3" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <ul> <li class="jet-listing-dynamic-repeater__item">Make a splash with highly visual content designed to educate and inform your target audience, allowing your prospects to gain helpful insights throughout the buyer’s journey.</li> <li class="jet-listing-dynamic-repeater__item">Deliver complex ideas through simple visuals.</li> <li class="jet-listing-dynamic-repeater__item">Easy for audiences to read, understand, and remember.</li> <li class="jet-listing-dynamic-repeater__item">Ideal for data visualization, survey results, presenting overview perspectives, or to illustrate new and highly specialized concepts and ideas.</li> <li class="jet-listing-dynamic-repeater__item">Providing a summary or overview of steps in process, simplifying and clarifying concepts for audiences.</li> </ul> </div> </div> <div id="mk-toggle-24" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69199f" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <ul> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Demand Generation</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Brand Awareness</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Audience Engagement</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Visual Content Creation</div> </li> </ul> </div> </div> <div id="padding-25" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center wpb_animate_when_almost_visible wpb_slideInRight slideInRight"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="400" height="400" src="https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_infographic.png" class="vc_single_image-img attachment-full" alt="" title="wardsauto_infographic" srcset="https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_infographic.png 400w, https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_infographic-300x300.png 300w, https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_infographic-150x150.png 150w, https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_infographic-1024x1024.png 1024w, https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_infographic-60x60.png 60w" sizes="(max-width: 400px) 100vw, 400px" itemprop="image" /></div> </figure> </div> </div></div></div> </div> </div> <div id="padding-26" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-27" class="mk-page-section self-hosted full_layout full-width-27 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-29" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-30" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="ebook"></a>eBooks</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center wpb_animate_when_almost_visible wpb_slideInRight slideInRight"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="400" height="400" src="https://wardsauto.informa.com/wp-content/uploads/2023/08/ebook-example.png" class="vc_single_image-img attachment-full" alt="" title="ebook-example" srcset="https://wardsauto.informa.com/wp-content/uploads/2023/08/ebook-example.png 400w, https://wardsauto.informa.com/wp-content/uploads/2023/08/ebook-example-300x300.png 300w, https://wardsauto.informa.com/wp-content/uploads/2023/08/ebook-example-150x150.png 150w, https://wardsauto.informa.com/wp-content/uploads/2023/08/ebook-example-1024x1024.png 1024w" sizes="(max-width: 400px) 100vw, 400px" itemprop="image" /></div> </figure> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698159317693"> <div id="text-block-31" class="mk-text-block jupiter-donut- "> <p>eBooks serve as effective tools in addressing problems, exploring industry-related topics, and identifying opportunities for potential customers. In contrast to white papers, eBooks possess a more engaging and visual tone and can incorporate various related pieces into one or more chapters. These informative publications aim to educate readers in the initial stage of the buyer’s journey, focusing on a specific topic of interest.</p> <p>Moreover, an eBook can feature original content produced by WardsAuto or repurposed content supplied by the client. They offer practical steps that readers can take to solve particular problems and are tailored for those seeking a general overview rather than an in-depth analysis.</p> <p>With its potential for generating new leads, nurturing leads, and promoting brand awareness, an eBook serves as a valuable resource in marketing strategies.</p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-32" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab6926ef" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <ul> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Position client’s company as an expert in their industry or market.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Visual data that compliments the editorial content.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Educate and persuade client prospects without selling.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Generate new sales leads for marketers and motivate prospects to contact.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Beneficial during the Awareness Stage of the Buyer’s Journey, when prospects are early in researching the problem.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Advantageous during the Consideration Stage when are building the criteria they will use to make their eventual purchase decision.</div> </li> </ul> </div> </div> <div id="mk-toggle-33" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab692831" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Asset Generation/Expand Asset Library</li> <li class="jet-listing-dynamic-repeater__item">Audience Engagement</li> <li class="jet-listing-dynamic-repeater__item">Brand Awareness</li> <li class="jet-listing-dynamic-repeater__item">Demand Generation</li> <li class="jet-listing-dynamic-repeater__item">Lead Generation</li> <li class="jet-listing-dynamic-repeater__item">Lead Nurture</li> <li class="jet-listing-dynamic-repeater__item">Positioning</li> <li class="jet-listing-dynamic-repeater__item">Thought Leadership</li> </ul> </div> </div> </div> <div id="padding-34" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div id="mk-button-35" class="mk-button-container _ jupiter-donut-relative jupiter-donut-block jupiter-donut-text-center "> <a href="https://wardsauto.informa.com/media-kit/" target="_self" class="mk-button js-smooth-scroll mk-button--dimension-three mk-button--size-large mk-button--corner-pointed text-color-light _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface jupiter-donut-letter-spacing-2 jupiter-donut-inline-block"><span class="mk-button--text">DOWNLOAD THE 2024 MEDIA KIT</span></a> </div> <div id="padding-36" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div></div></div> </div> </div> <div id="padding-37" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-38" class="mk-page-section self-hosted full_layout full-width-38 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> <div class="mk-section-preloader js-el" data-mk-component="Preloader"> <div class="mk-section-preloader__icon"></div> </div> <div class="background-layer-holder"> <div id="background-layer--38" data-mk-lazyload="false" class="background-layer mk-background-stretch none-blend-effect js-el" data-mk-component="Parallax" data-parallax-config='{"speed" : 0.3 }' data-mk-img-set='{"landscape":{"desktop":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final.png","tablet":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-1024x768.png","mobile":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-736x414.png"},"responsive":"true"}' > <div class="mk-color-layer"></div> </div> </div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-40" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-41" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="fastchat"></a>FastChat</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698159341781"> <div id="text-block-42" class="mk-text-block jupiter-donut- "> <p style="text-align: center;"><span style="color: #ffffff;">By utilizing the power of video, FastChat interviews strike a perfect balance between responding to shifting customer needs and offering agile marketing solutions. These editorially-driven video interviews create deeper connections with prospective customers by providing a platform for executives to share their brand’s innovation, market leadership, and expertise.</span></p> <p style="text-align: center;"><span style="color: #ffffff;">Designed as quick and informative conversations, FastChat interviews offer an educational format that features high-level discussions on timely and relevant industry topics. Sponsors can position their brand as a thought leader by offering insights into industry challenges, opportunities, and strategies through video storytelling, driving audience engagement and establishing their authority.</span></p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-43" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69494b" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <ul> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Asset(s) provided to client for use on their website, social media, and marketing channels.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Prominent executive visibility.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Thought leadership, branding, and awareness marketing program to WardsAuto audience.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Third-party credibility from aligning with WardsAuto brand.</div> </li> </ul> </div> </div> <div id="mk-toggle-44" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab694a1e" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Thought Leadership</li> <li class="jet-listing-dynamic-repeater__item">Brand Awareness</li> <li class="jet-listing-dynamic-repeater__item">Audience Engagement</li> <li class="jet-listing-dynamic-repeater__item">Client Content Creation</li> </ul> </div> </div> </div> </div></div></div> </div> </div> <div id="padding-45" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-46" class="mk-page-section self-hosted full_layout full-width-46 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-48" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-49" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="webinar"></a>Webinar Executive Summary</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center wpb_animate_when_almost_visible wpb_slideInRight slideInRight"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="400" height="400" src="https://wardsauto.informa.com/wp-content/uploads/2023/08/webinar-form.png" class="vc_single_image-img attachment-full" alt="" title="webinar-form" srcset="https://wardsauto.informa.com/wp-content/uploads/2023/08/webinar-form.png 400w, https://wardsauto.informa.com/wp-content/uploads/2023/08/webinar-form-300x300.png 300w, https://wardsauto.informa.com/wp-content/uploads/2023/08/webinar-form-150x150.png 150w, https://wardsauto.informa.com/wp-content/uploads/2023/08/webinar-form-1024x1024.png 1024w" sizes="(max-width: 400px) 100vw, 400px" itemprop="image" /></div> </figure> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698159399178"> <div id="text-block-50" class="mk-text-block jupiter-donut- "> <p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1,"335562766":4,"335562767":0,"335562768":4,"335562769":0}">Extend your interaction with potential clients beyond a single webinar. With the Webinar Executive Summary, attendees and those who missed out can obtain valuable insights on the main topics that were covered. This downloadable PDF offers pertinent information to help guide their decision-making process. Leverage the Webinar Executive Summary to pique interest, foster leads, and increase customer engagement.</p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-51" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab6951ef" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Extend the value and message of a webinar by generating content that enhances the experience for prospects.</li> <li class="jet-listing-dynamic-repeater__item">Move buyers toward a decision with rich content focused on a topic they are already interested in.</li> <li class="jet-listing-dynamic-repeater__item">Third-party credibility by aligning with WardsAuto brand.</li> <li class="jet-listing-dynamic-repeater__item">Original content marketing asset generated for client to use on their website, social media, and marketing channels.</li> </ul> </div> </div> </div> <div id="mk-toggle-52" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab6952be" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Asset Generation/Expand Asset Library</li> <li class="jet-listing-dynamic-repeater__item">Audience Engagement</li> <li class="jet-listing-dynamic-repeater__item">Engagement Extends Life of Webinar</li> <li class="jet-listing-dynamic-repeater__item">Lead Nurture Asset</li> </ul> </div> </div> </div> <div id="padding-53" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div id="mk-button-54" class="mk-button-container _ jupiter-donut-relative jupiter-donut-block jupiter-donut-text-center "> <a href="https://wardsauto.informa.com/media-kit/" target="_self" class="mk-button js-smooth-scroll mk-button--dimension-three mk-button--size-large mk-button--corner-pointed text-color-light _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface jupiter-donut-letter-spacing-2 jupiter-donut-inline-block"><span class="mk-button--text">DOWNLOAD THE 2024 MEDIA KIT</span></a> </div> <div id="padding-55" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div></div></div> </div> </div> <div id="padding-56" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-57" class="mk-page-section self-hosted full_layout full-width-57 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> <div class="mk-section-preloader js-el" data-mk-component="Preloader"> <div class="mk-section-preloader__icon"></div> </div> <div class="background-layer-holder"> <div id="background-layer--57" data-mk-lazyload="false" class="background-layer mk-background-stretch none-blend-effect js-el" data-mk-component="Parallax" data-parallax-config='{"speed" : 0.3 }' data-mk-img-set='{"landscape":{"desktop":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final.png","tablet":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-1024x768.png","mobile":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-736x414.png"},"responsive":"true"}' > <div class="mk-color-layer"></div> </div> </div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-59" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-60" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="takeaways"></a>Key Takeaways</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698159466768"> <div id="text-block-61" class="mk-text-block jupiter-donut- "> <p><span style="color: #ffffff;">To get the most out of a webinar, research report, or event, it’s essential to repurpose the content strategically. Rather than treating it as a one-time marketing tool, marketers should view it as a valuable asset that can be reused to engage audiences long after the initial campaign is over. By focusing on the key themes and turning the content into a visually stimulating experience, marketers can expand its reach and appeal to a wider audience, resulting in a higher ROI.</span></p> <p><span style="color: #ffffff;">Multimedia approaches are particularly useful for busy professionals who want educational material that they can access at their convenience. Key takeaways should be concise and provide valuable information, which will appeal to B2B professionals who have little time to spare. The ultimate goal is to spread the message to new audiences and generate interest among prospective customers.</span></p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-62" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab6971f6" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <ul> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Webinars and events only reach the people who registered or attended, taking the key value of the content itself, and repackaging it in an interactive format to reach a larger audience in an easy to consume format.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Executives and C-suite are highly sought-after audiences, but it’s difficult to capture their attention. They may not have time to attend webinars or an event, but they still want a high-level summary of the key points they can consume on their time.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">It’s measurable. Unlike PDF summaries, we track interactions to show engagement and demonstrate ROI.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Third-party credibility by aligning with WardsAuto.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Original content marketing asset generated for client to use on their website, social media, and marketing channels.</div> </li> </ul> </div> </div> <div id="mk-toggle-63" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69732e" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Asset Generation / Expand Asset Library</li> <li class="jet-listing-dynamic-repeater__item">Audience Engagement</li> <li class="jet-listing-dynamic-repeater__item">Brand Awareness</li> <li class="jet-listing-dynamic-repeater__item">Brand Recognition</li> <li class="jet-listing-dynamic-repeater__item">Content Amplification</li> <li class="jet-listing-dynamic-repeater__item">Thought Leadership</li> </ul> </div> </div> </div> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center wpb_animate_when_almost_visible wpb_slideInRight slideInRight"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="400" height="400" src="https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_keytakeaways.png" class="vc_single_image-img attachment-full" alt="" title="wardsauto_keytakeaways" srcset="https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_keytakeaways.png 400w, https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_keytakeaways-300x300.png 300w, https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_keytakeaways-150x150.png 150w, https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_keytakeaways-1024x1024.png 1024w, https://wardsauto.informa.com/wp-content/uploads/2023/10/wardsauto_keytakeaways-60x60.png 60w" sizes="(max-width: 400px) 100vw, 400px" itemprop="image" /></div> </figure> </div> </div></div></div> </div> </div> <div id="padding-64" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-65" class="mk-page-section self-hosted full_layout full-width-65 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-67" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-68" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="podcast"></a>Podcast</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698159526437"> <div id="text-block-69" class="mk-text-block jupiter-donut- "> <p class="gmail-msonospacing" style="text-align: center;">Podcasts are an essential component of building brand recognition, cultivating loyal audiences, and extending reach, especially among younger demographics. The increasing popularity of podcasts provides a valuable opportunity to connect marketing messages with audiences in a personalized and intimate way.</p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-70" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab697f0b" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Capture the attention of your audience with engaging audio content focused on relevant industry topics.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Position your company with authority and credibility by presenting your solution as a response to industry issues.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Portability, podcasts can travel anywhere the listener goes and are frequent companions to commutes, the gym, and at home.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Podcasts offer a great opportunity for clients to convey valuable information in an authentic manner, listeners can hear the brand message directly form a company expert.</div> </li> </ul> </div> </div> </div> <div id="mk-toggle-71" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69802c" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Audience Engagement</li> <li class="jet-listing-dynamic-repeater__item">Brand Awareness</li> <li class="jet-listing-dynamic-repeater__item">Brand Credibility</li> <li class="jet-listing-dynamic-repeater__item">Client Asset Creation</li> <li class="jet-listing-dynamic-repeater__item">Product Awareness </li> <li class="jet-listing-dynamic-repeater__item">Thought Leadership</li> </ul> </div> </div> </div> <div id="padding-72" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div></div></div> </div> </div> <div id="mk-button-73" class="mk-button-container _ jupiter-donut-relative jupiter-donut-block jupiter-donut-text-center "> <a href="https://wardsauto.informa.com/media-kit/" target="_self" class="mk-button js-smooth-scroll mk-button--dimension-three mk-button--size-large mk-button--corner-pointed text-color-light _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface jupiter-donut-letter-spacing-2 jupiter-donut-inline-block"><span class="mk-button--text">DOWNLOAD THE 2024 MEDIA KIT</span></a> </div> <div id="padding-74" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-75" class="mk-page-section self-hosted full_layout full-width-75 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> <div class="mk-section-preloader js-el" data-mk-component="Preloader"> <div class="mk-section-preloader__icon"></div> </div> <div class="background-layer-holder"> <div id="background-layer--75" data-mk-lazyload="false" class="background-layer mk-background-stretch none-blend-effect js-el" data-mk-component="Parallax" data-parallax-config='{"speed" : 0.3 }' data-mk-img-set='{"landscape":{"desktop":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final.png","tablet":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-1024x768.png","mobile":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-736x414.png"},"responsive":"true"}' > <div class="mk-color-layer"></div> </div> </div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-77" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-78" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="white-paper"></a>White Paper</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698160475565"> <div id="text-block-79" class="mk-text-block jupiter-donut- "> <p><span style="color: #ffffff;">White Papers serve as comprehensive, compelling reports that offer solutions to specific problems. They function as sophisticated problem-solving guides that are perfect for individuals familiar with a company’s products or solutions, who seek to validate their purchasing decision by tackling a problem. WardsAuto employs White Papers to inform and enlighten their audience on an issue or point of view. By utilizing White Papers, businesses can display their proficiency and leadership on a relevant topic to their business. Unlike sales pitches, White Papers rely on unbiased facts to inform and persuade individuals in their purchasing journey. They are valuable assets that necessitate registration in exchange for access, and thus make excellent lead-capturing products.</span></p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-80" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69a110" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <ul> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Position client’s company as an expert in their industry or market.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Educate and persuade client prospects without selling.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Help decision makers evaluate a client’s approach to solving issues and address their needs in scaling their business.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Generate new sales leads for marketers and motivate prospects to contact.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Support the client’s sales team with a valuable tool they can use to advance prospects through the sales funnel and close deals.</div> </li> <li class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item">Accelerate the decision-making process for target prospects.</div> </li> </ul> </div> </div> <div id="mk-toggle-81" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69a24b" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Asset Generation/Expand Asset Library</li> <li class="jet-listing-dynamic-repeater__item">Brand Awareness</li> <li class="jet-listing-dynamic-repeater__item">Demand Generation</li> <li class="jet-listing-dynamic-repeater__item">Audience Engagement</li> <li class="jet-listing-dynamic-repeater__item">Inbound Marketing</li> <li class="jet-listing-dynamic-repeater__item">Lead Generation</li> <li class="jet-listing-dynamic-repeater__item">Lead Nurture</li> <li class="jet-listing-dynamic-repeater__item">Positioning</li> <li class="jet-listing-dynamic-repeater__item">Thought Leadership</li> </ul> </div> </div> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center wpb_animate_when_almost_visible wpb_slideInRight slideInRight"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="400" height="400" src="https://wardsauto.informa.com/wp-content/uploads/2023/08/whitepaper-example.png" class="vc_single_image-img attachment-full" alt="" title="whitepaper-example" srcset="https://wardsauto.informa.com/wp-content/uploads/2023/08/whitepaper-example.png 400w, https://wardsauto.informa.com/wp-content/uploads/2023/08/whitepaper-example-300x300.png 300w, https://wardsauto.informa.com/wp-content/uploads/2023/08/whitepaper-example-150x150.png 150w, https://wardsauto.informa.com/wp-content/uploads/2023/08/whitepaper-example-1024x1024.png 1024w" sizes="(max-width: 400px) 100vw, 400px" itemprop="image" /></div> </figure> </div> </div></div></div> </div> </div> <div id="padding-82" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-83" class="mk-page-section self-hosted full_layout full-width-83 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-85" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-86" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="blogs"></a>Blogs / Sponsored Articles</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698160511947"> <div id="text-block-87" class="mk-text-block jupiter-donut- "> <p style="text-align: center;">WardsAuto boasts a team of content experts and creative talent who can create valuable assets for content marketing campaigns, including blogs, articles, and other short-form content types. Collaborating with WardsAuto adds a third-party credibility and a thought-leadership perspective to the content, benefiting the client’s desired target audiences. WardsAuto has the necessary experience and knowledge to produce unique and custom content, such as Ask the Expert, FAQ’s, Top Tips, and Difference Between, that provide long-term marketing value and lead generation potential.</p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-88" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69aca2" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Generate engagement and audience interest by creating content that resonates with your ideal prospects.</li> <li class="jet-listing-dynamic-repeater__item">Provide meaningful content along the buyer’s journey that drives prospects to convert.</li> <li class="jet-listing-dynamic-repeater__item">Provide quick answers to audience’s questions.</li> <li class="jet-listing-dynamic-repeater__item">Is ideally suited for promotion and consumption on social media.</li> <li class="jet-listing-dynamic-repeater__item">Shorter pieces of content are usually less overwhelming visually for readers and easier to engage when starting the buyer’s journey.</li> <li class="jet-listing-dynamic-repeater__item">Easier to digest content, attention grabbing, and drive action from readers.</li> </ul> </div> </div> </div> </div> <div id="mk-toggle-89" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69ad94" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Awareness Audience</li> <li class="jet-listing-dynamic-repeater__item">Brand Awareness</li> <li class="jet-listing-dynamic-repeater__item">Client Content Creation</li> <li class="jet-listing-dynamic-repeater__item">Thought Leadership</li> </ul> </div> </div> </div> <div id="padding-90" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div id="mk-button-91" class="mk-button-container _ jupiter-donut-relative jupiter-donut-block jupiter-donut-text-center "> <a href="https://wardsauto.informa.com/media-kit/" target="_self" class="mk-button js-smooth-scroll mk-button--dimension-three mk-button--size-large mk-button--corner-pointed text-color-light _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface jupiter-donut-letter-spacing-2 jupiter-donut-inline-block"><span class="mk-button--text">DOWNLOAD THE 2024 MEDIA KIT</span></a> </div> </div></div></div> </div> </div> <div id="padding-92" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-93" class="mk-page-section self-hosted full_layout full-width-93 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> <div class="mk-section-preloader js-el" data-mk-component="Preloader"> <div class="mk-section-preloader__icon"></div> </div> <div class="background-layer-holder"> <div id="background-layer--93" data-mk-lazyload="false" class="background-layer mk-background-stretch none-blend-effect js-el" data-mk-component="Parallax" data-parallax-config='{"speed" : 0.3 }' data-mk-img-set='{"landscape":{"desktop":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final.png","tablet":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-1024x768.png","mobile":"https://wardsauto.informa.com/wp-content/uploads/2023/08/WardsAuto_MarketingServices_Website_Backgrounds_Final-736x414.png"},"responsive":"true"}' > <div class="mk-color-layer"></div> </div> </div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-95" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-96" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="event"></a>Virtual or Bespoke Event / Roundtable</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698160535064"> <div id="text-block-97" class="mk-text-block jupiter-donut- "> <p style="text-align: center;"><span style="color: #ffffff;">Virtual events create a dynamic, digital space for professionals to engage with targeted content and gain knowledge through webinars and thought leadership. Attendees have the opportunity to interact with your brand’s offerings, as well as those of your partners, through a variety of features such as customizable booth templates, live chat functionality, gamification, break-out rooms, and audio-supported video clips. This interactive platform ensures that attendees stay engaged throughout the event.</span></p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-98" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69ca88" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Engage with qualified leads in an interactive environment intentionally designed to drive active participation.</li> <li class="jet-listing-dynamic-repeater__item">Create a unique learning experience for propsects where there are multiple touch points.</li> <li class="jet-listing-dynamic-repeater__item">Drive value for partners and sponsors by increasing their brand awareness and thought leadership position.</li> </ul> </div> </div> </div> <div id="mk-toggle-99" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69cb5c" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Lead Generation</li> <li class="jet-listing-dynamic-repeater__item">Audience Engagement</li> <li class="jet-listing-dynamic-repeater__item">Thought Leadership</li> <li class="jet-listing-dynamic-repeater__item">Prospect Engagement</li> <li class="jet-listing-dynamic-repeater__item">Optimal User Experience</li> </ul> </div> </div> </div> </div></div></div> </div> </div> <div id="padding-100" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="mk-page-section-wrapper" > <div id="page-section-101" class="mk-page-section self-hosted full_layout full-width-101 js-el js-master-row jupiter-donut- " data-intro-effect="false"> <div class="mk-page-section-inner"> <div class="mk-video-color-mask"></div> </div> <div class="page-section-content vc_row-fluid page-section-fullwidth " > <div class="mk-padding-wrapper wpb_row"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div id="padding-103" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-104" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p style="text-align: center;"><a id="voices"></a>Industry Voice</p> </span> </h2> <div class="clearboth"></div> </div></div></div> </div> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="mk-grid"> <div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class=" vc_custom_1698160553885"> <div id="text-block-105" class="mk-text-block jupiter-donut- "> <p style="text-align: center;">Utilizing content is an extremely effective strategy for marketers to engage with their target audiences and convey their value proposition, share their thought leadership, tell their brand’s story, and offer other valuable information to foster trust with readers. Industry Voice amplifies the exposure of client content by situating it within a relevant category on WardsAuto, enabling it to blend seamlessly with WardsAuto’s reputable editorial content, conforming to the website’s design and function. Industry Voice transcends conventional methods such as banner advertisements, providing businesses with a platform to communicate their narrative, deliver value, and form a connection with their intended audience in a format that resonates with WardsAuto’s readers, who are influential decision-makers in the B2B realm.</p> <div class="clearboth"></div> </div> </div> <div id="mk-toggle-106" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69d1a6" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Value Description </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Delivering valuable information about key industry topics that the audience is already seeking.</li> <li class="jet-listing-dynamic-repeater__item">Educating users about solutions to their problems.</li> <li class="jet-listing-dynamic-repeater__item">Aligning your content with credible editorial content.</li> <li class="jet-listing-dynamic-repeater__item">Blending sponsor content into WardsAuto online experience.</li> </ul> </div> </div> </div> </div> <div id="mk-toggle-107" class="mk-toggle fancy-style jupiter-donut-"> <span class="mk-toggle-title"> <svg class="mk-svg-icon" data-name="mk-icon-chevron-right" data-cacheid="icon-67472ab69d26b" style=" height:13px; width: 9.28571428571px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1792"><path d="M1107 877l-742 742q-19 19-45 19t-45-19l-166-166q-19-19-19-45t19-45l531-531-531-531q-19-19-19-45t19-45l166-166q19-19 45-19t45 19l742 742q19 19 19 45t-19 45z"/></svg> Product Objectives </span> <div class="mk-toggle-pane"> <div class="jet-listing-dynamic-repeater__item"> <ul> <li class="jet-listing-dynamic-repeater__item">Audience Engagement</li> <li class="jet-listing-dynamic-repeater__item">Brand Awareness</li> <li class="jet-listing-dynamic-repeater__item">Brand Credibility</li> <li class="jet-listing-dynamic-repeater__item">Product Awareness</li> </ul> </div> </div> </div> <div id="padding-108" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> <div id="mk-button-109" class="mk-button-container _ jupiter-donut-relative jupiter-donut-block jupiter-donut-text-center "> <a href="https://wardsauto.informa.com/media-kit/" target="_self" class="mk-button js-smooth-scroll mk-button--dimension-three mk-button--size-large mk-button--corner-pointed text-color-light _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface jupiter-donut-letter-spacing-2 jupiter-donut-inline-block"><span class="mk-button--text">DOWNLOAD THE 2024 MEDIA KIT</span></a> </div> </div></div></div> </div> </div> <div id="padding-110" class="mk-padding-divider jupiter-donut- jupiter-donut-clearfix"></div> </div> </div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="wpb_row vc_row vc_row-fluid jupiter-donut- mk-fullwidth-false attched-false js-master-row mk-grid"> <div class="vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full"> <div class="templatera_shortcode"><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1693996444617{background-color: #5b6369 !important;}.vc_custom_1693996663359{margin-bottom: 0px !important;}.vc_custom_1698152692629{margin-bottom: 0px !important;}.vc_custom_1697637760544{margin-bottom: 0px !important;}.vc_custom_1693995624134{margin-bottom: 0px 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vc_row-fluid mk-grid " > <div class="mk-padding-wrapper wpb_row"></div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> <div class="vc_row-full-width vc_clearfix"></div> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_white" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false "> <div class="wpb_column vc_column_container vc_col-sm-2/5"><div class="vc_column-inner"><div class="wpb_wrapper"> <h2 id="fancy-title-114" class="mk-fancy-title simple-style jupiter-donut- color-single"> <span> <p><span style="color: #ffffff;">DISCOVER MORE FROM INFORMA TECH</span></p> </span> </h2> <div class="clearboth"></div> </div></div></div><div class="wpb_column 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