CINXE.COM

What Is an AI Chatbot? Types, Features, and Benefits | Salesforce Asia

<!doctype html><html lang="en"><head><meta charset="UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1.0"><link rel="icon" type="image/x-icon" href="/c2/public/app/favicon.ico"><meta property="visitor" content="prospect"><title>What Is an AI Chatbot? Types, Features, and Benefits | Salesforce Asia</title> <meta property="og:image:alt" content="Illustration: An AI chatbot helps a male customer solve a question quickly. "> <meta property="og:locale" content="en_GB"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/"> <meta property="og:image" content="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2024/06/AI-chatbot.jpg?w=1024"> <meta property="og:description" content="An AI chatbot is software that simulates human conversation with an end user. In customer service, they help customers with simple tasks and questions."> <meta property="og:title" content="What Is an AI Chatbot? Types, Features, and Benefits"> <meta property="og:site_name" content="Salesforce"> <meta property="twitter:site" content=""> <meta property="twitter:card" content="summary_large_image"> <meta property="twitter:url" content="https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/"> <meta name="robots" content="index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"> <meta name="description" content="An AI chatbot is software that simulates human conversation with an end user. In customer service, they help customers with simple tasks and questions."> <link rel="canonical" href="https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/"> <script type="application/ld+json">{ "@context":"https://schema.org", "@type": "WebSite", "name": "Salesforce", "url": "https://www.salesforce.com" }</script> <link rel="preconnect" href="//a.sfdcstatic.com"/><link rel="preconnect" href="//www.googletagmanager.com"/><link rel="preconnect" href="//www.google-analytics.com"/><link rel="preconnect" href="//wp.salesforce.com"/><link rel="preconnect" href="//service.force.com"/><link rel="preconnect" href="//geolocation.onetrust.com"/><link rel="preconnect" href="//cdn.krxd.net"/><link rel="preconnect" href="//org62.my.salesforce.com"/><link rel="preconnect" href="//dpm.demdex.net"/><link rel="preconnect" href="//cdn.evgnet.com"/><link rel="preconnect" href="//salesforce.us-1.evergage.com"/><link rel="preconnect" href="//api.company-target.com"/><link rel="preconnect" href="//fonts.googleapis.com"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Regular.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Italic.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Bold.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-icons/salesforce-icons.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/avant-garde/AvantGardeForSalesforceW05-Dm.woff2" type="font/woff2" crossorigin="anonymous"/> <script>window.sfdcBase = Object.assign(window.sfdcBase||{}, {"env":"PROD","ssoEnabled":true,"clientErrorThreshold":10,"clientErrorEndpoint":"https://www.salesforce.com/c2/clerr","resourcePrefix":"/c2","gtmContainerId":"GTM-WRXS6TH","demandbaseDisabled":false,"iisDisabled":false,"neustarDisabled":false,"page":{"pagename":"SFDC:ap:agentforce:chatbot:what-is-an-ai-chatbot","type":"Other Page","locale":"ap","segment":"non-customer:ap","sitesection":"ap:agentforce","uiframework":"Page Builder"},"exp":{"label":"Page Builder"},"optimizely":{"enabled":true,"cdnUrl":"https://cdn.optimizely.com/js/24522750327.js"},"iisVersion":"v1-stable","locale":"en-ap"});</script> <link rel="preload" as="style" href="/c2/public/exp/pbc/server/css/style.5dc6ae86d699efacd820.css"/><link rel="stylesheet" href="/c2/public/exp/pbc/server/css/style.5dc6ae86d699efacd820.css" media="screen"/><script type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/top.js"></script><script async type="text/javascript" src="https://a.sfdcstatic.com/digital/one-trust/core/stable/scripttemplates/otSDKStub.js" data-domain-script=8e783e8c-0ad0-475d-8fca-4a03afa0a02a crossorigin></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/bottom.js"></script><script async type="text/javascript" src="/c2/public/exp/c360/pal/bundle.eac8db148673d3d61ce7.js" id=pal-script data-dataset=sf_shared_prod></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/ot-ext.js"></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/legacy.js"></script><script defer type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/identity.js"></script><script defer type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www-emu/pbc-core-analytics/v1-stable/comp-data.js"></script><script defer type="module" src="/c2/public/exp/pbc/lwc/prod.DicFfqR8.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/templates.3bb3fba22a83f73464ae.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/scripts.bcd4e08f5ab7514553b8.js"></script><script defer type="text/javascript" src="//a.sfdcstatic.com/shared/js/public/nunjucks-slim.min.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/nunjucksFilters.d79b3344e3c0caf98204.js"></script> <script type="module">globalThis.tbidAuthConfig = {host: 'iis.digital.salesforce.com'};</script> <script >globalThis.ogsConfig = { env: 'PROD', logLevel: 'debug'};</script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(e){var n="https://s.go-mpulse.net/boomerang/";if("False"=="True")e.BOOMR_config=e.BOOMR_config||{},e.BOOMR_config.PageParams=e.BOOMR_config.PageParams||{},e.BOOMR_config.PageParams.pci=!0,n="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="NCPYV-VGJPP-N4J93-8HN3B-8B6S3",function(){function e(){if(!o){var e=document.createElement("script");e.id="boomr-scr-as",e.src=window.BOOMR.url,e.async=!0,i.parentNode.appendChild(e),o=!0}}function t(e){o=!0;var n,t,a,r,d=document,O=window;if(window.BOOMR.snippetMethod=e?"if":"i",t=function(e,n){var t=d.createElement("script");t.id=n||"boomr-if-as",t.src=window.BOOMR.url,BOOMR_lstart=(new Date).getTime(),e=e||d.body,e.appendChild(t)},!window.addEventListener&&window.attachEvent&&navigator.userAgent.match(/MSIE [67]\./))return window.BOOMR.snippetMethod="s",void t(i.parentNode,"boomr-async");a=document.createElement("IFRAME"),a.src="about:blank",a.title="",a.role="presentation",a.loading="eager",r=(a.frameElement||a).style,r.width=0,r.height=0,r.border=0,r.display="none",i.parentNode.appendChild(a);try{O=a.contentWindow,d=O.document.open()}catch(_){n=document.domain,a.src="javascript:var d=document.open();d.domain='"+n+"';void(0);",O=a.contentWindow,d=O.document.open()}if(n)d._boomrl=function(){this.domain=n,t()},d.write("<bo"+"dy onload='document._boomrl();'>");else if(O._boomrl=function(){t()},O.addEventListener)O.addEventListener("load",O._boomrl,!1);else if(O.attachEvent)O.attachEvent("onload",O._boomrl);d.close()}function a(e){window.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!window.BOOMR||!window.BOOMR.version&&!window.BOOMR.snippetExecuted){window.BOOMR=window.BOOMR||{},window.BOOMR.snippetStart=(new Date).getTime(),window.BOOMR.snippetExecuted=!0,window.BOOMR.snippetVersion=12,window.BOOMR.url=n+"NCPYV-VGJPP-N4J93-8HN3B-8B6S3";var i=document.currentScript||document.getElementsByTagName("script")[0],o=!1,r=document.createElement("link");if(r.relList&&"function"==typeof r.relList.supports&&r.relList.supports("preload")&&"as"in r)window.BOOMR.snippetMethod="p",r.href=window.BOOMR.url,r.rel="preload",r.as="script",r.addEventListener("load",e),r.addEventListener("error",function(){t(!0)}),setTimeout(function(){if(!o)t(!0)},3e3),BOOMR_lstart=(new Date).getTime(),i.parentNode.appendChild(r);else t(!1);if(window.addEventListener)window.addEventListener("load",a,!1);else if(window.attachEvent)window.attachEvent("onload",a)}}(),"".length>0)if(e&&"performance"in e&&e.performance&&"function"==typeof e.performance.setResourceTimingBufferSize)e.performance.setResourceTimingBufferSize();!function(){if(BOOMR=e.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var n=""=="true"?1:0,t="",a="bdpnbevydtvucz5xqt2q-f-ebbaa4640-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,o={"ak.v":"39","ak.cp":"1410510","ak.ai":parseInt("638429",10),"ak.ol":"0","ak.cr":1,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"65e107e4","ak.r":41870,"ak.a2":n,"ak.m":"dsca","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":39486,"ak.gh":"184.28.235.61","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"bbr","ak.t":"1740080373","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==ew8Il/wxbkNKFtyzqYy9aCS6AgUPZV9STDWgURru0tHyr3YnD5mjgouBYf0l69WKorkh2I2Oq6nSTpH7RSQlgMzDErO8lUeCKTUZLlPIXRZoUCJEJknyh4Le4tl3LguC56wRF1BryGo6M7cQzSMXPB99Yu2siwbXvcw5/4MWY+j7ETLLRyOaVhDwSrlBQw2L4m3dRSNSYID0nYVfLP7Mfq/GlE/ZvKjaXjPc6Sos1cpqIYgwQYqwGbI2VliqT4gFeTEqt97J5Gb4iLSnnM0xQCb+0DxU/getCbAmavVUQu/K1O5r/sEaLtOIv/IYPKdMH+LTXaLdK1wLON0xLWMU7VTmjzthhH0q5yQ/DFSjMFagrNjw5qTgqtgy6A7szOdxnYG2tDg+OMoNccoLdDOABkJeABbrkEU70NvWxcA1L/E=","ak.pv":"659","ak.dpoabenc":"","ak.tf":i};if(""!==t)o["ak.ruds"]=t;var r={i:!1,av:function(n){var t="http.initiator";if(n&&(!n[t]||"spa_hard"===n[t]))o["ak.feo"]=void 0!==e.aFeoApplied?1:0,BOOMR.addVar(o)},rv:function(){var e=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(e)}};BOOMR.plugins.AK={akVars:o,akDNSPreFetchDomain:a,init:function(){if(!r.i){var e=BOOMR.subscribe;e("before_beacon",r.av,null,null),e("onbeacon",r.rv,null,null),r.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body> <script> var wpdata = { navigation: {"top-navigation-c360":[{"ID":0,"title":"Products","showIcon":true,"panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all Salesforce products","url":"https://www.salesforce.com/ap/products/"},"title":"Explore Customer 360.","body":"Unite your teams around your customer with shared data and integrated tools to drive growth and lower costs.","topImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/products-promo-sky-desktop.png?w=420","alt":null,"title":"2022/09/products-promo-sky-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":210},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/10/nav-products-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-products-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/products-mobile.png?w=375","alt":null,"title":"2022/09/products-mobile.png","sizes":"(max-width: 375px) 100vw, 375px","width":375,"height":168},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/10/icon-360.png?w=86","alt":null,"title":"2022/10/icon-360.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":87}},"bladeId":"1731899006939_4hd","navigationItems":[{"ID":0,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-agentforce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Agentforce","url":"https://www.salesforce.com/ap/agentforce/","target":"_self"},"bladeId":"1731899032706_1d77"},{"ID":1,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-data-cloud.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Data Cloud","url":"https://www.salesforce.com/ap/data/","target":"_self"},"bladeId":"1731899032706_k5y"},{"ID":2,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-low-code.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Agentforce & AI App Development","url":"https://www.salesforce.com/ap/platform/enterprise-app-development/","target":"_self"},"bladeId":"1731899032706_g1n"},{"ID":3,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-customer360.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/products-bottom-desktop.png?w=420","alt":null,"title":"2022/09/products-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_self","label":"Explore the Salesforce portfolio","url":"https://www.salesforce.com/ap/products/"},"headlineText":"Discover the #1 AI CRM","headlineDescription":"Humans with Agents drive customer success together.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-customer360.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731899032706_4ea","listItems":[{"ID":0,"description":"AI agents that take action for you","link":{"label":"Agentforce","url":"https://www.salesforce.com/ap/agentforce/","target":"_self","ariaLabel":""},"bladeId":"1731899032706_5w5"},{"ID":1,"description":"Customer 360 for sales, service, and more","link":{"label":"Best-in-class CRM apps","url":"https://salesforcecustomer360.herokuapp.com/quiz/1/?campaign=industry","target":"_self","ariaLabel":""},"bladeId":"1731899032706_12zw"},{"ID":2,"description":"Data Cloud, integrations, analytics","link":{"label":"Unified Customer Data","url":"https://www.salesforce.com/ap/data/","target":"_self","ariaLabel":""},"bladeId":"1731899032706_74d"},{"ID":3,"description":"Automations, prompts, models, code, and more","link":{"label":"Low Code, Customisable Platform","url":"https://www.salesforce.com/ap/platform/","target":"_self","ariaLabel":""},"bladeId":"1731899032706_6bo"},{"ID":4,"link":{"label":"Customer Success Stories","url":"https://www.salesforce.com/ap/customer-success-stories/","target":"_self","ariaLabel":""},"bladeId":"1731899032706_x96"}]},"bladeId":"1731899032706_f09","buttonlink":{"label":"Products Overview","url":"https://www.salesforce.com/ap/products/","ariaLabel":"Create a Customer 360"}},{"ID":4,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-small-business.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Small Business","url":"https://www.salesforce.com/ap/small-business/","target":"_self"},"bladeId":"1731899032706_rsc"},{"ID":5,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ai.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Artificial Intelligence","url":"https://www.salesforce.com/ap/artificial-intelligence/","target":"_self"},"bladeId":"1731899032706_1qi"},{"ID":6,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-sales.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Sales","url":"https://www.salesforce.com/ap/sales/","target":"_self"},"bladeId":"1731899032706_170z"},{"ID":7,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-service.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Service","url":"https://www.salesforce.com/ap/service/","target":"_self"},"bladeId":"1731899032706_csf"},{"ID":8,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Marketing","url":"https://www.salesforce.com/ap/marketing/","ariaLabel":"Click here to go to the Marketing Cloud overview page","target":"_self"},"bladeId":"1731899032706_1b0p"},{"ID":9,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-commerce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Commerce","url":"https://www.salesforce.com/ap/commerce/","ariaLabel":"Click here to go to the Commerce Cloud overview page","target":"_self"},"bladeId":"1731899032706_j9j"},{"ID":10,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-tableau.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Tableau","url":"https://www.salesforce.com/ap/analytics/","target":"_self"},"bladeId":"1731899032706_15sq"},{"ID":11,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-mulesoft.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"MuleSoft","url":"https://www.salesforce.com/ap/mulesoft/","target":"_self"},"bladeId":"1731899032706_xu5"},{"ID":12,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-slack.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Slack","url":"https://www.salesforce.com/ap/slack/","target":"_self"},"bladeId":"1731899032706_75u"},{"ID":13,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-platform.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Salesforce Platform","url":"https://www.salesforce.com/ap/platform/","target":"_self"},"bladeId":"1731899032706_z4p"},{"ID":14,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-net-zero.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Net Zero","url":"https://www.salesforce.com/ap/products/net-zero-cloud/overview/","target":"_self"},"bladeId":"1731899032706_a7"},{"ID":15,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-partner-apps.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/products-bottom-desktop.png?w=420","alt":null,"title":"2022/09/products-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","label":"Explore AppExchange","url":"https://appexchange.salesforce.com/"},"headlineText":"Partner Apps & Experts","headlineDescription":"Get the most out of Salesforce with partners, apps, solutions, and consultants.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-partner-apps.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731899032706_b1s","listItems":[{"ID":0,"link":{"label":"Partner Apps","url":"https://appexchange.salesforce.com/appxStore?type=App","target":"_blank","ariaLabel":""},"bladeId":"1731899032706_83t"},{"ID":1,"link":{"label":"Consultants","url":"https://appexchange.salesforce.com/consulting/","target":"_blank","ariaLabel":""},"bladeId":"1731899032706_17i4"},{"ID":2,"link":{"label":"Learn about our partners","url":"https://www.salesforce.com/partners/","target":"_blank","ariaLabel":""},"bladeId":"1731899032706_1aug"}]},"bladeId":"1731899032706_17lv","buttonlink":{"label":"Partner Apps & Experts","url":"https://appexchange.salesforce.com/","ariaLabel":"Partner Apps & Experts"}},{"ID":16,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-cust-success.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/products-bottom-desktop.png?w=420","alt":null,"title":"2022/09/products-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_self","label":"See all services","url":"https://www.salesforce.com/ap/services/overview/"},"headlineText":"Customer Success","headlineDescription":"Reach your goals with our customer success experts.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-cust-success.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"bladeId":"1731899032706_fl3","listItems":[{"ID":0,"description":"Get the right level of support and guidance to grow your business.","link":{"label":"Success Plans","url":"https://www.salesforce.com/ap/services/success-plans/overview/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_19pm"},{"ID":1,"description":"Implement, innovate, and transform your enterprise with help from Salesforce experts.","link":{"label":"Professional Services","url":"https://www.salesforce.com/ap/services/professional-services/overview/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_nae"}]},"bladeId":"1731899032706_8i8","buttonlink":{"label":"Customer Success","url":"https://www.salesforce.com/ap/services/overview/","ariaLabel":"Customer Success"}},{"ID":0,"link":{"target":"_self","label":"See all product pricing","url":"https://www.salesforce.com/ap/pricing/"},"bladeId":"1731899032707_yaz"}]},{"ID":1,"title":"Industries","showIcon":true,"panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all industries","url":"https://www.salesforce.com/ap/solutions/industries/"},"body":"Get industry-specific innovations that modernise your business, speed up time to value and boost productivity.","title":"Explore Salesforce for industries.","bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/industries-mobile.png?w=375","alt":null,"title":"2022/09/industries-mobile.png","sizes":"(max-width: 375px) 100vw, 375px","width":375,"height":168},"topImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/nav-industries-promo-sky-desktop-1.png?w=420","alt":null,"title":"2022/09/nav-industries-promo-sky-desktop-1.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":210},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/nav-industries-promo-bottom-desktop-1.png?w=420","alt":null,"title":"2022/09/nav-industries-promo-bottom-desktop-1.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":257},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/10/icon-industries.png?w=86","alt":null,"title":"2022/10/icon-industries.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":87}},"bladeId":"1731899006941_20z","navigationItems":[{"ID":0,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-automotive.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Automotive","url":"https://www.salesforce.com/ap/solutions/industries/automotive/overview/","target":"_self"},"bladeId":"1731899011523_uwi"},{"ID":1,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-communications.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Communications","url":"https://www.salesforce.com/ap/solutions/industries/communications/overview/","target":"_self"},"bladeId":"1731899011526_nqg"},{"ID":2,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-consumer-goods.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Consumer Goods","url":"https://www.salesforce.com/ap/solutions/industries/consumer-goods/overview/","target":"_self"},"bladeId":"1731899011528_pn4"},{"ID":3,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-education.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Education","url":"https://www.salesforce.com/education/","target":"_blank"},"bladeId":"1731899011529_bgg"},{"ID":4,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-energy.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Energy & Utilities","url":"https://www.salesforce.com/solutions/industries/energy/overview/","target":"_blank"},"bladeId":"1731899011530_16ed"},{"ID":5,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-fin-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Financial Services","url":"https://www.salesforce.com/ap/financial-services/","target":"_self"},"bladeId":"1731899011532_sgc"},{"ID":6,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-healthcare.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Healthcare & Life Sciences","url":"https://www.salesforce.com/ap/solutions/industries/healthcare/overview/","target":"_self"},"bladeId":"1731899011534_13fx"},{"ID":7,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-manufacturing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Manufacturing","url":"https://www.salesforce.com/ap/solutions/industries/manufacturing/overview/","target":"_self"},"bladeId":"1731899011535_11nb"},{"ID":8,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-media.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Media","url":"https://www.salesforce.com/ap/solutions/industries/media/overview/","target":"_self"},"bladeId":"1731899011539_gjq"},{"ID":9,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-nonprofit.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Nonprofit","url":"https://www.salesforce.com/nonprofit/","target":"_blank"},"bladeId":"1731899011540_13lr"},{"ID":10,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-public-sector.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Public Sector","url":"https://www.salesforce.com/ap/government/","target":"_self"},"bladeId":"1731899011541_jqp"},{"ID":11,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-retail.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Retail","url":"https://www.salesforce.com/ap/solutions/industries/retail/overview/","target":"_self"},"bladeId":"1731899011543_12wh"},{"ID":0,"link":{"target":"_self","label":"See all industries","url":"https://www.salesforce.com/ap/solutions/industries/"},"bladeId":"1731899011545_xhg"}]},{"ID":2,"title":"Customers","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/ap/customer-success-stories/","ariaLabel":"See all customer stories"},"title":"Explore success stories.","body":"See how our customers transform their businesses with CRM + AI + Data + Trust.","topImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/09/nav-customers-l3-default-top-desktop.jpeg?w=840","alt":null,"title":"2023/09/nav-customers-l3-default-top-desktop.jpeg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/09/nav-customers-l3-default-bottom-desktop.jpeg?w=840","alt":null,"title":"2023/09/nav-customers-l3-default-bottom-desktop.jpeg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/09/nav-customers-l3-mobile.jpeg?w=840","alt":null,"title":"2023/09/nav-customers-l3-mobile.jpeg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731899006942_p17","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/09/nav-customers-l3-customer-stories-bottom-desktop.jpeg?w=840","alt":null,"title":"2023/09/nav-customers-l3-customer-stories-bottom-desktop.jpeg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/ap/customer-success-stories/"},"headlineText":"Customer Stories","headlineDescription":"Explore success stories from customers of all sizes, in every industry."},"bladeId":"1731899032707_oat","listItems":[{"ID":0,"link":{"label":"Tableau Stories","url":"https://www.tableau.com/solutions/customers","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_18g1"},{"ID":1,"link":{"label":"MuleSoft Stories","url":"https://www.mulesoft.com/case-studies","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_d7z"},{"ID":2,"link":{"label":"Slack Stories","url":"https://slack.com/customer-stories","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_1bxu"}]},"bladeId":"1731899032707_zwr","buttonlink":{"label":"Customer Stories","url":"https://www.salesforce.com/ap/customer-success-stories/","ariaLabel":""}},{"ID":1,"buttonlink":{"label":"Trailblazer Stories","url":"https://www.salesforce.com/plus/series/trailblazer/","target":"_blank"},"bladeId":"1731899032707_1asm"}]},{"ID":3,"title":"Learning","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_blank","label":"Join for free","url":"https://trailblazer.me/"},"body":"Unlock free hands-on learning, our global community, original series, and support.","title":"Become a Trailblazer.","bottomImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/resources-promo-bottom-desktop.png?w=420","alt":null,"title":"2022/09/resources-promo-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":229},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/10/nav-resources-mobile.png?w=840","alt":null,"title":"2022/10/nav-resources-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"topImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/resources-promo-sky-desktop.png?w=420","alt":null,"title":"2022/09/resources-promo-sky-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":210},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/10/nav-trailhead-1.png?w=86","alt":"the 360 blog","title":"2022/10/nav-trailhead-1.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":86}},"bladeId":"1731899006945_i7p","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/resources-bottom-desktop.png?w=420","alt":null,"title":"2022/09/resources-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":229},"hero":{"cta":{"target":"_blank","label":"Explore Trailhead","url":"https://trailhead.salesforce.com/"},"headlineText":"Learning on Trailhead","headlineDescription":"Skill up for the future from anywhere with Trailhead, our free, online learning platform."},"bladeId":"1731899032707_wnz","listItems":[{"ID":0,"description":"Explore guided learning paths to quickly learn in-demand skills.","link":{"label":"Trails","url":"https://trailhead.salesforce.com/trails/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_1cw9"},{"ID":1,"description":"Accelerate learning with access to Salesforce experts.","link":{"label":"Expert-led Learning","url":"https://trailheadacademy.salesforce.com/overview/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_l89"},{"ID":2,"description":"Earn resume-worthy Salesforce credentials. ","link":{"label":"Salesforce Certification","url":"https://trailhead.salesforce.com/credentials/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_18f0"},{"ID":3,"description":"Find your career in the Salesforce ecosystem. ","link":{"label":"Career Paths","url":"https://trailhead.salesforce.com/career-path/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_exx"}]},"bladeId":"1731899032707_7h","buttonlink":{"label":"Learning on Trailhead","url":"https://trailhead.salesforce.com/","ariaLabel":"Learning on Trailhead"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/resources-bottom-desktop.png?w=420","alt":null,"title":"2022/09/resources-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":229},"hero":{"cta":{"target":"_self","label":"See all events","url":"https://www.salesforce.com/ap/events/"},"headlineText":"Events","headlineDescription":"Join us for live and on-demand local, global, and digital events."},"bladeId":"1731899032707_c64","listItems":[{"ID":0,"link":{"label":"Salesforce+","url":"https://www.salesforce.com/plus/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_vam"},{"ID":1,"link":{"label":"Dreamforce","url":"https://www.salesforce.com/dreamforce/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_67f"},{"ID":2,"link":{"label":"Webinars","url":"https://www.salesforce.com/ap/events/webinars/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_bqq"},{"ID":3,"link":{"label":"Customer Success Events","url":"https://pages.mail.salesforce.com/cloud-services/event-calendar/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_orq"}]},"bladeId":"1731899032707_gzi","buttonlink":{"label":"Events","url":"https://www.salesforce.com/ap/events/","ariaLabel":"Events & Experiences"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/resources-bottom-desktop.png?w=420","alt":null,"title":"2022/09/resources-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":229},"hero":{"cta":{"target":"_self","label":"Explore all blogs","url":"https://www.salesforce.com/ap/blog/"},"headlineText":"Blogs","headlineDescription":"Learn how to get ahead of trends and supercharge professional relationships."},"bladeId":"1731899032707_huw","listItems":[{"ID":0,"link":{"label":"Developer Blog","url":"https://developer.salesforce.com/blogs","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_owr"},{"ID":1,"link":{"label":"Admin Blog","url":"https://admin.salesforce.com/blog","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_161k"},{"ID":2,"link":{"label":"Slack Blog","url":"https://slack.com/blog","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_9gs"},{"ID":3,"link":{"label":"Tableau Blog","url":"https://www.tableau.com/about/blog","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_5rn"},{"ID":4,"link":{"label":"MuleSoft Blog","url":"https://blogs.mulesoft.com/bloghome/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_q7n"},{"ID":5,"link":{"label":"AI Research Blog","url":"https://blog.salesforceairesearch.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_qxt"}]},"bladeId":"1731899032707_5l6","buttonlink":{"label":"Blogs","url":"https://www.salesforce.com/ap/blog/","ariaLabel":"Blogs"}},{"ID":3,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/resources-bottom-desktop.png?w=420","alt":null,"title":"2022/09/resources-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":229},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/ap/resources/","label":"Go to Resource Centre"},"headlineText":"By Topic","headlineDescription":"Find products and resources built to help us all get together safely and work from anywhere."},"bladeId":"1731899032707_34o","listItems":[{"ID":0,"link":{"label":"COVID-19 Response","url":"https://www.salesforce.com/resources/covid-19-response/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_19mn"},{"ID":1,"link":{"label":"Leading Through Change","url":"https://www.salesforce.com/ap/resources/leading-through-change/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_zo2"},{"ID":2,"link":{"label":"Customer Engagement","url":"https://www.salesforce.com/ap/resources/customer-engagement/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_1813"},{"ID":3,"link":{"label":"Digital Transformation","url":"https://www.salesforce.com/ap/resources/digital-transformation/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_p5d"},{"ID":4,"link":{"label":"Artificial Intelligence","url":"https://www.salesforce.com/ap/blog/category/artificial-intelligence/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_n1y"},{"ID":5,"link":{"label":"Future of Work","url":"https://www.salesforce.com/ap/resources/future-of-work/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_d80"},{"ID":6,"link":{"label":"Business as a Platform for Change","url":"https://www.salesforce.com/ap/resources/platform-for-change/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_auc"}]},"bladeId":"1731899032707_ngr","buttonlink":{"label":"By Topic","url":"https://www.salesforce.com/ap/resources/","ariaLabel":"By Topic"}},{"ID":4,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/resources-bottom-desktop.png?w=420","alt":null,"title":"2022/09/resources-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":229},"hero":{"cta":{"target":"_self","label":"Go to Resource Centre","url":"https://www.salesforce.com/ap/resources/"},"headlineText":"By Role","headlineDescription":"Explore relevant resources for you, your team, and your organisation."},"bladeId":"1731899032707_1aqj","listItems":[{"ID":0,"link":{"label":"Sales","url":"https://www.salesforce.com/ap/resources/sales/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_ogb"},{"ID":1,"link":{"label":"Service","url":"https://www.salesforce.com/ap/resources/service/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_59m"},{"ID":2,"link":{"label":"Marketing","url":"https://www.salesforce.com/ap/resources/marketing/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_6ke"},{"ID":3,"link":{"label":"Commerce","url":"https://www.salesforce.com/ap/resources/commerce/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_tr8"},{"ID":4,"link":{"label":"IT & App Dev","url":"https://www.salesforce.com/ap/resources/app-development/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_tr0"},{"ID":5,"link":{"label":"Small Business","url":"https://www.salesforce.com/ap/resources/small-business/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_t2t"},{"ID":6,"link":{"label":"Architects","url":"https://architect.salesforce.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_hz4"},{"ID":7,"link":{"label":"Designers","url":"https://www.salesforce.com/design/overview/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_9gj"},{"ID":8,"link":{"label":"Developers","url":"https://developer.salesforce.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_gka"},{"ID":9,"link":{"label":"Admins","url":"https://admin.salesforce.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_ff4"}]},"bladeId":"1731899032707_1d73","buttonlink":{"label":"By Role","url":"https://www.salesforce.com/ap/resources/","ariaLabel":"By Role"}},{"ID":5,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/resources-bottom-desktop.png?w=420","alt":null,"title":"2022/09/resources-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":229},"hero":{"cta":{"target":"_self","label":"Go to Resource Centre","url":"https://www.salesforce.com/ap/resources/"},"headlineText":"By Content Type","headlineDescription":"Engage with endless, expert resources – in whatever format you prefer."},"bladeId":"1731899032707_k5s","listItems":[{"ID":0,"link":{"label":"Articles","url":"https://www.salesforce.com/ap/resources/articles/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_6lc"},{"ID":1,"link":{"label":"Customer Stories","url":"https://www.salesforce.com/ap/resources/customer-stories/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_126i"},{"ID":2,"link":{"label":"Guides","url":"https://www.salesforce.com/ap/resources/guides/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_d0v"},{"ID":3,"link":{"label":"Podcasts","url":"https://www.salesforce.com/ap/resources/podcasts/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_x1j"},{"ID":4,"link":{"label":"Research & Reports","url":"https://www.salesforce.com/ap/resources/research-reports/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_102y"},{"ID":5,"link":{"label":"Videos","url":"https://www.salesforce.com/ap/resources/videos/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_135h"},{"ID":6,"link":{"label":"Webinars","url":"https://www.salesforce.com/ap/events/webinars/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_dlr"}]},"bladeId":"1731899032707_1fn","buttonlink":{"label":"By Content Type","url":"https://www.salesforce.com/ap/resources/","ariaLabel":"By Content Type"}}]},{"ID":4,"title":"Support","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_blank","label":"Visit the Help Center","url":"https://help.salesforce.com/"},"body":"Find critical answers for all things Salesforce – search resources, browse documentation, log cases, and more. ","title":"Questions? We can help.","topImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/support-promo-sky-desktop.png?w=420","alt":null,"title":"2022/09/support-promo-sky-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":210},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/support-promo-bottom-desktop.png?w=420","alt":null,"title":"2022/09/support-promo-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/10/nav-support-mobile.png?w=840","alt":null,"title":"2022/10/nav-support-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"bladeId":"1731899006946_78h","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/support-bottom-desktop.png?w=420","alt":null,"title":"2022/09/support-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","label":"Visit the Help Center","url":"https://help.salesforce.com/home"},"headlineText":"Help & Documentation","headlineDescription":"Need help? Log cases, find documentation, and more – all the support you need, wherever you need it."},"bladeId":"1731899032707_12d6","listItems":[{"ID":0,"link":{"label":"Known Issues","url":"https://trailblazer.salesforce.com/issues_index","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_174v"},{"ID":1,"link":{"label":"Developer Documentation","url":"https://developer.salesforce.com/docs/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_tzq"}]},"bladeId":"1731899032707_ycj","buttonlink":{"label":"Help & Documentation","url":"https://help.salesforce.com/home","ariaLabel":"Help & Documentation"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/support-bottom-desktop.png?w=420","alt":null,"title":"2022/09/support-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","label":"Explore communities","url":"https://www.salesforce.com/communities/"},"headlineText":"Communities","headlineDescription":"Meet people, learn skills, find apps and experts, and share feedback by joining Salesforce communities."},"bladeId":"1731899032707_q7s","listItems":[{"ID":0,"description":"Connect with Trailblazers from anywhere. ","link":{"label":"Trailblazer Community","url":"https://trailblazers.salesforce.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_i58"},{"ID":1,"description":"Collaborate, learn, and manage your partner business.","link":{"label":"Partner Community","url":"https://partners.salesforce.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_110h"},{"ID":2,"description":"Help us build the Salesforce roadmap by sharing your feedback.","link":{"label":"IdeaExchange","url":"https://ideas.salesforce.com/s/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_1bie"}]},"bladeId":"1731899032707_djo","buttonlink":{"label":"Communities","url":"https://www.salesforce.com/communities/","ariaLabel":"Communities"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/support-bottom-desktop.png?w=420","alt":null,"title":"2022/09/support-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/ap/services/overview/","label":"See all services"},"headlineText":"Services & Plans","headlineDescription":"Reach your goals with our customer success experts and our partners."},"bladeId":"1731899032707_1ebk","listItems":[{"ID":0,"description":"Get the right level of support and guidance to grow your business.","link":{"label":"Success Plans","url":"https://www.salesforce.com/ap/services/success-plans/overview/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_1c6b"},{"ID":1,"description":"Implement, innovate, and transform your enterprise with help from Salesforce experts.","link":{"label":"Professional Services","url":"https://www.salesforce.com/ap/services/professional-services/overview/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_11kf"}]},"bladeId":"1731899032707_14g6","buttonlink":{"label":"Services & Plans","url":"https://www.salesforce.com/ap/services/overview/","ariaLabel":"Services & Plans"}},{"ID":3,"bladeId":"1731899032707_11ws","buttonlink":{"label":"Your Account","url":"https://www.salesforce.com/ap/your-account/","ariaLabel":"Your Account"},"panelLinkedList":{"hero":{"cta":{"target":"_self","label":"Explore Your Account features","url":"https://www.salesforce.com/ap/your-account/"},"headlineText":"Your Account","headlineDescription":"Discover new products and add-ons, manage your subscriptions, and access invoices and payments."},"bladeId":"1731899032707_1c6b"}}]},{"ID":5,"title":"Company","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Learn about us","url":"https://www.salesforce.com/ap/company/our-story/"},"body":"We believe in building relationships – not just between companies and customers, but among our global communities. ","title":"Hear our story.","topImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-promo-sky-desktop.png?w=420","alt":null,"title":"2022/09/company-promo-sky-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":210},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-promo-bottom-desktop.png?w=420","alt":null,"title":"2022/09/company-promo-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":340},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-mobile.png?w=375","alt":null,"title":"2022/09/company-mobile.png","sizes":"(max-width: 375px) 100vw, 375px","width":375,"height":168}},"bladeId":"1731899006947_wwj","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-bottom-desktop.png?w=420","alt":null,"title":"2022/09/company-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_self","label":"See our story","url":"https://www.salesforce.com/ap/company/our-story/"},"headlineText":"About Salesforce","headlineDescription":"Learn about our history, products, and values."},"bladeId":"1731899032707_gx7","listItems":[{"ID":0,"link":{"label":"What Is Salesforce?","url":"https://www.salesforce.com/ap/products/what-is-salesforce/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_85r"},{"ID":1,"link":{"label":"Be a Trailblazer","url":"https://www.salesforce.com/company/be-a-trailblazer/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_bhb"},{"ID":2,"link":{"label":"Leadership","url":"https://www.salesforce.com/company/leadership/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_17aq"},{"ID":3,"link":{"label":"Global Offices","url":"https://www.salesforce.com/ap/company/locations/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_b6f"},{"ID":4,"link":{"label":"Salesforce Swag Store","url":"https://www.salesforcestore.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_40t"},{"ID":5,"link":{"label":"Salesforce Ventures","url":"https://www.salesforce.com/company/ventures/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_jc5"},{"ID":6,"link":{"label":"Investor Relations","url":"https://investor.salesforce.com/overview/default.aspx","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_dtx"},{"ID":7,"link":{"label":"Legal","url":"https://www.salesforce.com/ap/company/legal/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_djd"}]},"bladeId":"1731899032707_x1k","buttonlink":{"label":"About Salesforce","url":"https://www.salesforce.com/ap/company/our-story/","ariaLabel":"About Salesforce"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-bottom-desktop.png?w=420","alt":null,"title":"2022/09/company-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","label":"See what drives us","url":"https://www.salesforce.com/company/our-values/"},"headlineText":"Our Values","headlineDescription":"We are guided by our values and strive to do well in business while doing good in our communities."},"bladeId":"1731899032707_171k","listItems":[{"ID":0,"link":{"label":"Trust","url":"https://trust.salesforce.com/en/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_16mt"},{"ID":1,"link":{"label":"Customer success","url":"https://www.salesforce.com/ap/customer-success-stories/","target":"_self","ariaLabel":""},"bladeId":"1731899032707_2p0"},{"ID":2,"link":{"label":"Innovation","url":"https://www.salesforce.com/products/innovation/overview/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_7m1"},{"ID":3,"link":{"label":"Equality","url":"https://www.salesforce.com/company/equality/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_8kv"},{"ID":4,"link":{"label":"Sustainability","url":"https://www.salesforce.com/company/sustainability/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_kws"}]},"bladeId":"1731899032707_6e9","buttonlink":{"label":"Our Values","url":"https://www.salesforce.com/company/our-values/","ariaLabel":"Our Values"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-bottom-desktop.png?w=420","alt":null,"title":"2022/09/company-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","url":"https://www.salesforce.com/company/stakeholder-capitalism/","label":"Learn about stakeholder capitalism"},"headlineText":"Stakeholder Capitalism","headlineDescription":"We know business is the greatest platform for change. See how we build a better future."},"bladeId":"1731899032707_15b0","listItems":[{"ID":0,"link":{"label":"Ethical & Humane Use","url":"https://www.salesforce.com/company/intentional-innovation/overview/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_mx9"},{"ID":1,"link":{"label":"Racial Equality & Justice","url":"https://www.salesforce.com/company/equality/racial-equality-justice-taskforce/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_7ks"},{"ID":2,"link":{"label":"Philantropy","url":"https://www.salesforce.com/company/philanthropy/overview/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_alg"},{"ID":3,"link":{"label":"Public Policy","url":"https://www.salesforce.com/company/public-policy/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_izc"},{"ID":4,"link":{"label":"Commitment to Education","url":"https://www.salesforce.com/company/commitment-to-education/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_l1w"}]},"bladeId":"1731899032707_11cw","buttonlink":{"label":"Our Impact","url":"https://www.salesforce.com/company/stakeholder-capitalism/","ariaLabel":"Our Impact"}},{"ID":3,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-bottom-desktop.png?w=420","alt":null,"title":"2022/09/company-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","label":"See all careers","url":"https://careers.salesforce.com/en/our-locations/asia-pacific/singapore/"},"headlineText":"Careers","headlineDescription":"Start a new journey with us – a career here at Salesforce."},"bladeId":"1731899032707_1cfo","listItems":[{"ID":0,"link":{"label":"University Recruiting ","url":"https://www.salesforce.com/company/careers/university-recruiting/ ","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_11qa"},{"ID":1,"link":{"label":"Workforce Development ","url":"https://www.salesforce.com/company/careers/workforce-development/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_14ei"}]},"bladeId":"1731899032707_fpw","buttonlink":{"label":"Careers","url":"https://careers.salesforce.com/en/our-locations/asia-pacific/singapore/","ariaLabel":"Careers"}},{"ID":4,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-bottom-desktop.png?w=420","alt":null,"title":"2022/09/company-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","url":"https://www.salesforce.com/news/","label":"Visit the newsroom"},"headlineText":"Newsroom","headlineDescription":"Stay informed with the latest news and announcements, fresh off the press. "},"bladeId":"1731899032707_mau","listItems":[{"ID":0,"link":{"label":"Analyst Reports ","url":"https://www.salesforce.com/company/recognition/analyst-reports/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_xik"},{"ID":1,"link":{"label":"Quarter in Review","url":"https://www.salesforce.com/video/24566588/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_13kz"}]},"bladeId":"1731899032707_s4b","buttonlink":{"label":"News","url":"https://www.salesforce.com/news/","ariaLabel":"News"}},{"ID":5,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/company-bottom-desktop.png?w=420","alt":null,"title":"2022/09/company-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","label":"See our brands","url":"https://www.salesforce.com/company/our-brands/"},"headlineText":"More Salesforce Brands","headlineDescription":"Explore the Salesforce brands delivering success now."},"bladeId":"1731899032707_mgt","listItems":[{"ID":0,"link":{"label":"Tableau","url":"https://www.tableau.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_3lm"},{"ID":1,"link":{"label":"Slack","url":"https://slack.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_jzt"},{"ID":2,"link":{"label":"MuleSoft","url":"https://www.mulesoft.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_psb"},{"ID":3,"link":{"label":"Heroku","url":"https://www.heroku.com/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_wf4"},{"ID":4,"link":{"label":"Salesforce.org","url":"https://www.salesforce.org/","target":"_blank","ariaLabel":""},"bladeId":"1731899032707_wgq"}]},"bladeId":"1731899032707_n8a","buttonlink":{"label":"More Salesforce Brands","url":"https://www.salesforce.com/company/our-brands/","ariaLabel":"More Salesforce Brands"}}]},{"ID":6,"title":"Salesforce+","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_blank","label":"Visit Salesforce+","url":"https://www.salesforce.com/plus/"},"body":"Get inspired with free access to award-winning original series and live experiences.","title":"Explore Salesforce+","topImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/10/nav-salesforce-plus-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/salesforce-plus-promo-bottom-desktop.png?w=420","alt":null,"title":"2022/09/salesforce-plus-promo-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/salesforce-plus-mobile.png?w=375","alt":null,"title":"2022/09/salesforce-plus-mobile.png","sizes":"(max-width: 375px) 100vw, 375px","width":375,"height":168}},"bladeId":"1731899006948_13bv","navigationItems":[{"ID":0,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/salesforce-plus-original-content-my-list-bottom-desktop.png?w=420","alt":null,"title":"2022/09/salesforce-plus-original-content-my-list-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","label":"Visit Salesforce+","url":"https://www.salesforce.com/plus/"},"headlineDescription":"Get original content focused on you, your business, and our changing world.","headlineText":"Explore inspiring original series, episodes, and specials."},"bladeId":"1731899032707_3f1"},"bladeId":"1731899032707_17kh","buttonlink":{"label":"Original Content","url":"https://www.salesforce.com/plus/","ariaLabel":"Original Content"}},{"ID":1,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/2xnav-salesforce-plus-dreamforce-bottom-desktop.jpg?w=840","alt":null,"title":"2022/09/2xnav-salesforce-plus-dreamforce-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_blank","url":"https://www.salesforce.com/plus/experience/Dreamforce_2022/","label":"Learn about Dreamforce"},"headlineDescription":"Catch all the excitement, like transformative success stories, breaking news, sessions, keynotes, and thought leadership.","headlineText":"Join us for Dreamforce, our biggest event of the year, live and on-demand."},"bladeId":"1731899032707_v5g"},"bladeId":"1731899032707_l3j","buttonlink":{"label":"Dreamforce","url":"https://www.salesforce.com/plus/experience/Dreamforce_2022/","ariaLabel":"Dreamforce"}},{"ID":2,"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2022/09/salesforce-plus-original-content-my-list-bottom-desktop.png?w=420","alt":null,"title":"2022/09/salesforce-plus-original-content-my-list-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_blank","label":"Go to my list","url":"https://www.salesforce.com/plus/mylist/"},"headlineDescription":"Create, curate, and explore your personal list of exclusive content from our library.","headlineText":"Save inspiring content to watch later."},"bladeId":"1731899032707_1501"},"bladeId":"1731899032707_7rl","buttonlink":{"label":"My List","url":"https://www.salesforce.com/plus/mylist/","ariaLabel":"My List"}}]}],"utility-navigation-c360":{"labelBack":"Back","logoAlt":"Salesforce Home AP","labelMore":"More","search":{"label":"","url":"https://www.salesforce.com/ap/search/","target":"_self","ariaLabel":"Search"},"bladeId":"1725865099897_12x2","contact":{"title":"Contact","firstSubtitle":"By phone","lock":{"move":false,"remove":false},"bladeId":"1725865138508_bc0","links":[{"label":"Contact Us","url":"https://www.salesforce.com/ap/company/contact-us/?d=cta-header-9","target":"_blank","ariaLabel":"Contact Us","bladeId":"1725865155174_1d7s"}],"secondSubtitle":"Online","phones":[{"url":"tel:+6563025700","label":"+65 6302 5700 (Intl)","target":"_self","ariaLabel":"","bladeId":"1725865154498_7tz"}]},"login":{"labelLogin":"Login","labelMyAccounts":"My Accounts","authBackgroundImage":{"src":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/og-servicecloud-pricing.jpg?w=1024","alt":null,"title":"2023/05/og-servicecloud-pricing.jpg","sizes":"(max-width: 1024px) 100vw, 1024px","width":1024,"height":576},"bladeId":"1725865099896_1304","labelProducts":"Products","loginSalesforce":{"label":"Salesforce","url":"https://login.salesforce.com/?locale=ap","target":"_self","ariaLabel":"Salesforce label"},"loginApps":[{"ID":0,"link":{"label":"Marketing Cloud","url":"https://mc.exacttarget.com/","target":"_self","ariaLabel":"Marketing Cloud"}}],"labelTrailblazer":"Experiences","labelTbDescription":"Access Trailhead, your Trailblazer profile, community, learning, original series, events, support, and more.","trailblazer":{"label":"Trailblazer Account","ariaLabel":"login with your trailblazer id","description":"","target":"_self"},"settings":{"label":"Settings","ariaLabel":"Settings Aria Label","target":"_self"},"logout":{"label":"Logout","ariaLabel":"logout link","target":"_self"},"switchAccount":{"label":"Switch Account","ariaLabel":"Switch Account Label","target":"_self"}},"ctamain":{"label":"Try for free","url":"https://www.salesforce.com/ap/form/signup/freetrial-sales/?d=topnav2-btn-ft","ariaLabel":"","target":"_blank"},"searchComponent":{"globalSearchFind":"Can't find what you're looking for?","globalSearchTry":"Try global search","globalSearchUrl":"https://www.salesforce.com/ap/search/","topResults":"Top results","viewAll":"View all","searchAriaLabel":"nav.utility.search.search_aria_label","searchClearAriaLabel":"Clear","quickLinksHeader":"Popular searches","searchPlaceholder":"Search","organizationId":"org62salesforce","accessToken":"xx24e65ef6-c6f0-4a55-b6b9-e7fd84967788","searchVariant":"icon-only","searchWithQuickLinks":"TRUE","searchHub":"WWW-United States","searchSite":"www","quick_links":[{"ID":0,"label":"Einstein AI Security"},{"ID":1,"label":"Data Cloud"},{"ID":2,"label":"Pricing"}]}},"region-selector-c360":{"title":"Change Region ","bladeId":"1725865099889_jhp","regionItems":[{"title":"Americas","ID":0,"regionItems":[{"ID":0,"item":{"target":"_self","label":"América Latina (Español)","url":"https://www.salesforce.com/mx/","ariaLabel":""},"lang":"mx"},{"ID":1,"item":{"target":"_self","label":"Brasil (Português)","url":"https://www.salesforce.com/br/"},"lang":"pt"},{"ID":2,"item":{"target":"_self","label":"Canada (English)","url":"https://www.salesforce.com/ca/"},"lang":"ca"},{"ID":3,"item":{"target":"_self","label":"Canada (Français)","url":"https://www.salesforce.com/fr-ca/"},"lang":"fr"},{"ID":4,"item":{"target":"_self","label":"United States (English)","url":"https://www.salesforce.com/?ir=1","ariaLabel":""},"lang":"en"}]},{"title":"Europe, Middle East, and Africa","ID":1,"regionItems":[{"ID":0,"item":{"target":"_self","label":"España (Español)","url":"https://www.salesforce.com/es/"},"lang":"es"},{"ID":1,"item":{"target":"_self","label":"Deutschland (Deutsch)","url":"https://www.salesforce.com/de/","ariaLabel":""},"lang":"de"},{"ID":2,"item":{"target":"_self","label":"France (Français)","url":"https://www.salesforce.com/fr/"},"lang":"fr"},{"ID":3,"item":{"target":"_self","label":"Italia (Italiano)","url":"https://www.salesforce.com/it/"},"lang":"it"},{"ID":4,"item":{"target":"_self","label":"Nederland (Nederlands)","url":"https://www.salesforce.com/nl/"},"lang":"nl"},{"ID":5,"item":{"target":"_self","label":"Sverige (Svenska)","url":"https://www.salesforce.com/se/"},"lang":"sv"},{"ID":6,"item":{"target":"_self","label":"United Kingdom (English)","url":"https://www.salesforce.com/uk/"},"lang":"en"},{"ID":7,"item":{"target":"_self","label":"All other countries (English)","url":"https://www.salesforce.com/eu/"},"lang":"en"}]},{"title":"Asia Pacific","ID":2,"regionItems":[{"ID":0,"item":{"target":"_self","label":"Australia & New Zealand (English)","url":"https://www.salesforce.com/au/","ariaLabel":""},"lang":"en"},{"ID":1,"item":{"target":"_self","label":"India (English)","url":"https://www.salesforce.com/in/"},"lang":"en"},{"ID":2,"item":{"target":"_self","label":"日本 (日本語)","url":"https://www.salesforce.com/jp/"},"lang":"ja"},{"ID":3,"item":{"target":"_self","label":"中国 (简体中文)","ariaLabel":"","url":"https://www.salesforce.com/cn/"},"lang":"zh-Hans"},{"ID":4,"item":{"target":"_self","label":"台灣 (繁體中文)","url":"https://www.salesforce.com/tw/"},"lang":"zh-Hant"},{"ID":5,"item":{"target":"_self","label":"한국 (한국어)","url":"https://www.salesforce.com/kr/"},"lang":"ko"},{"ID":6,"item":{"target":"_self","label":"ประเทศไทย (ไทย)","url":"https://www.salesforce.com/th/"},"lang":"th"},{"ID":7,"item":{"target":"_self","label":"All other countries (English)","url":"https://www.salesforce.com/ap/"},"lang":"en"}]}]},"isPreview":false,"contextnav-c360":{"propertyTitle":{"target":"_self","label":"Agentforce","url":"https://www.salesforce.com/ap/agentforce/"},"utilityNavigation":{"ctasecondary":{"cta":{"variant":"primary","label":"Watch demos","url":"https://www.salesforce.com/ap/form/agentforce/demo/?d=pb","target":"_blank"}},"ctamain":{"cta":{"variant":"secondary","label":"Join the community","url":"https://trailhead.salesforce.com/trailblazer-community/groups/0F94V0000002E89","target":"_self"}}},"variation":"static","isLogoEnabled":false,"menuGroup":{"menuItems":[{"ID":1,"link":{"target":"_self","label":"Overview","url":"https://www.salesforce.com/ap/agentforce/"}},{"ID":2,"title":"How it works","submenu":[{"ID":1,"eyebrowHeading":"Get started here","menuItems":[{"ID":1,"description":"Agentforce uses data, reasoning and actions to perform any task.","link":{"label":"How Agentforce Works","url":"https://www.salesforce.com/ap/agentforce/how-it-works/","target":"_self","ariaLabel":"How it Works"}}],"hasSeparator":true},{"ID":2,"eyebrowHeading":"","menuItems":[{"ID":1,"description":"See how Agentforce boosts teams - and why we beat the competition.","link":{"label":"Why Agentforce?","url":"https://www.salesforce.com/ap/agentforce/why/","target":"_self","ariaLabel":""}},{"ID":2,"description":"Create and customise AI agents with no code, low code and pro code tools.\n","link":{"label":"Agent Builder","url":"https://www.salesforce.com/ap/agentforce/agent-builder/","target":"_self","ariaLabel":""}}]}]},{"ID":3,"link":{"label":"Use Cases","url":"https://www.salesforce.com/ap/agentforce/use-cases/","target":"_self"}},{"ID":4,"title":"Pricing","submenu":[{"ID":1,"eyebrowHeading":"","menuItems":[{"ID":1,"description":"Build and deploy autonomous AI agents.","link":{"label":"Agentforce Pricing","url":"https://www.salesforce.com/ap/agentforce/pricing/","target":"_self","ariaLabel":""}},{"ID":2,"description":"Measure Service Agent’s value for your business.\n","link":{"label":"ROI Calculator","url":"https://www.salesforce.com/ap/agentforce/ai-agents-roi-calculator/","target":"_self","ariaLabel":""}}]}]},{"ID":5,"title":"Resources","submenu":[{"ID":1,"menuItems":[{"ID":1,"link":{"target":"_self","label":"Become an Agentblazer","url":"https://www.salesforce.com/ap/blog/ai/agents/"}},{"ID":2,"link":{"target":"_self","label":"Atlas Reasoning Engine","url":"https://www.salesforce.com/ap/agentforce/what-is-a-reasoning-engine/atlas/"}},{"ID":3,"link":{"target":"_self","label":"Agentic AI Systems","url":"https://www.salesforce.com/ap/agentforce/agentic-systems/"}},{"ID":4,"link":{"target":"_self","url":"https://www.salesforce.com/ap/agentforce/ai-software-development/","label":"AI Software Development"}}]},{"ID":2,"menuItems":[{"ID":1,"link":{"target":"_self","url":"https://www.salesforce.com/ap/agentforce/what-is-rag/","label":"What is RAG?"}},{"ID":2,"link":{"target":"_self","url":"https://www.salesforce.com/ap/agentforce/what-are-ai-agents/","label":"What are AI agents?"}},{"ID":3,"link":{"target":"_self","label":"Autonomous Agents","url":"https://www.salesforce.com/ap/agentforce/autonomous-agents/"}},{"ID":4,"link":{"target":"_self","url":"https://www.salesforce.com/ap/agentforce/ai-agent-vs-chatbot/","label":"AI Agents vs Chatbots"}}]}]}]}}}, blades: [{"id":"1717763905142_1cug","name":"sf/marquee","attributes":{"blade_layout":"right","two_column_spacing":"standard","audience_segment":["customer","prospect"],"image_overflow":false,"theme_variant":"light","experiment_type":"content","headline":"What Is an AI Chatbot? — And How To Identify Their Must-Have Features","headline_font_color":"#032D60","headline_size":"standard","description":"<p>Curious about using AI chatbots to enhance customer experience? Here's a quick look at the top features you should be using to maximise productivity and customer satisfaction.</p>\n","media":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?w=1024","alt":"An AI chatbot helps a customer to solve a simple issue quickly. Salesforce's Astro holds the pink Service heart.","title":"2023/05/marquee-chatbots-1.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024}},"blade_background_type":{"kind":"custom_background","blade_custom_image_desktop":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?w=1024","alt":"","title":"2023/06/marquee-service-product-background-1.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=300,94","width":300,"height":94},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=768,240","width":768,"height":240},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=1024,320","width":1024,"height":320},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=1536,480","width":1536,"height":480},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=2048,640","width":2048,"height":640}],"width":1024,"height":320},"blade_custom_image_mobile":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?w=731","alt":"","title":"2023/06/marquee-service-product-background-mobile.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=214,300","width":214,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=768,1076","width":768,"height":1076},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=731,1024","width":731,"height":1024},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=1096,1536","width":1096,"height":1536},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=1462,2048","width":1462,"height":2048}],"width":731,"height":1024}}},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","metadata":[{"tagName":"title","innerText":"What Is an AI Chatbot? Types, Features, and Benefits | Salesforce Asia"},{"tagName":"json_ld","innerText":""},{"tagName":"meta","attributes":[{"name":"property","value":"og:image:alt"},{"name":"content","value":["Illustration: An AI chatbot helps a male customer solve a question quickly. "]}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:locale"},{"name":"content","value":"en_GB"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:type"},{"name":"content","value":"article"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:url"},{"name":"content","value":"https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:image"},{"name":"content","value":"https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2024/06/AI-chatbot.jpg?w=1024"}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:description"},{"name":"content","value":["An AI chatbot is software that simulates human conversation with an end user. In customer service, they help customers with simple tasks and questions."]}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:title"},{"name":"content","value":["What Is an AI Chatbot? Types, Features, and Benefits"]}]},{"tagName":"meta","attributes":[{"name":"property","value":"og:site_name"},{"name":"content","value":"Salesforce"}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:site"},{"name":"content","value":""}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:card"},{"name":"content","value":"summary_large_image"}]},{"tagName":"meta","attributes":[{"name":"property","value":"twitter:url"},{"name":"content","value":"https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/"}]},{"tagName":"meta","attributes":[{"name":"name","value":"robots"},{"name":"content","value":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"}]},{"tagName":"meta","attributes":[{"name":"name","value":"description"},{"name":"content","value":["An AI chatbot is software that simulates human conversation with an end user. In customer service, they help customers with simple tasks and questions."]}]},{"tagName":"link","attributes":[{"name":"rel","value":"canonical"},{"name":"href","value":"https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/"}]}],"tbidGreeting":{"isEnabled":true,"thEndpoint":"https://mobile.api.trailhead.com/graphql","localization":{"localizedGreeting":"Hello, {firstname}!","localizedWordForBadges":"Badges","localizedWordForPoints":"Points"}},"pageAttrs":{"livechat":{"enabled":true},"content_type":"page","social_sharing_enabled":true},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717765735637_84s","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline_size":"h2","description":"<p>AI chatbots in customer service are digital assistants that use artificial intelligence to understand and respond to customer inquiries in real time. They can help resolve simple issues around the clock and free up your agents to focus on complex issues that require critical thinking and empathy. By assisting with things like self service, simple transactions, and prompt problem resolution, an AI chatbot provides an extra layer of support for service teams.</p>\n<p>With <a href=\"/ap/resources/research-reports/state-of-service/\" target=\"_self\"><ins>83% of decision-makers</ins></a> planning to increase their AI investment next year, according to the latest State of Service report, it's clear that AI chatbots are here to stay. But if you're new to AI, you may be wondering, \"What exactly is an AI chatbot and what are its benefits?\" We'll walk you through the fundamentals, their role in customer service, and identify some key features you should prioritise.</p>\n"},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717765806789_wgu","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"AI Chatbot Table of Contents","headline_size":"h2","description":"<ul>\n<li><a href=\"#what-is\" target=\"_self\">AI Chatbot defined</a></li>\n<li><a href=\"#benefits\" target=\"_self\">What are the benefits of an AI chatbot for customer service?</a></li>\n<li><a href=\"#types\" target=\"_self\">What are some types of AI chatbots in customer service?</a></li>\n<li><a href=\"#features\" target=\"_self\">What features should I look for in an AI chatbot?</a></li>\n<li><a href=\"#get-started\" target=\"_self\">Get started: enhance the customer experience with AI chatbots</a></li>\n</ul>\n"},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717765874193_e97","name":"sf/promotion","attributes":{"blade_layout":"float_image","audience_segment":["customer","prospect"],"experiment_type":"content","headline":"Explore How AI is Shaping the Future of Customer Service","description":"<p>High-performing organisations are using data, AI, and automation to deliver faster, more personalised service. Find out how in the 6th State of Service report.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/sos-webpromo-1024x1024-2.png?w=1024","alt":"","title":"2024/05/sos-webpromo-1024x1024-2.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/sos-webpromo-1024x1024-2.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/sos-webpromo-1024x1024-2.png?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/sos-webpromo-1024x1024-2.png?resize=768,768","width":768,"height":768}],"width":1024,"height":1024},"link_1":{"variant":"primary","label":"Get the free report","source":"standard-link","url":"https://www.salesforce.com/ap/resources/research-reports/state-of-service/?d=pb"}},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717766077815_gjg","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"AI Chatbot defined","headline_size":"h2","description":"<p>An AI chatbot is software that simulates human conversation with an end user. They are typically used in customer service as virtual assistants that help customers navigate through simple tasks or processes. These might include answering FAQs, providing product recommendations, and facilitating transactions. They help streamline processes by offering anytime responses, which reduces wait times, boosts overall efficiency, and improves <a href=\"https://www.salesforce.com/blog/what-is-customer-experience/\" target=\"_self\"><ins>customer experience</ins></a>.</p>\n<p>Unlike <a href=\"https://www.salesforce.com/blog/what-is-a-chatbot/\" target=\"_self\"><ins>traditional chatbots</ins></a>, which rely on preprogrammed rules and responses, AI chatbots use <a href=\"https://hbr.org/2022/04/the-power-of-natural-language-processing\" target=\"_blank\"><ins>natural language processing</ins></a> (NLP) and <a href=\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-machine-learning\" target=\"_blank\"><ins>machine learning</ins></a> (ML) to understand and dynamically respond to user queries. This enables them to engage in more natural and contextually relevant conversations, adapt to user inputs over time, and handle a wider range of issues with greater accuracy and efficiency.</p>\n","anchor_id":"what-is"},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717766159434_1t","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"What are the benefits of AI chatbots for customer service?","headline_size":"h2","description":"<p>AI chatbots support service teams by taking basic tasks and transactions off their plates. With simple tasks covered, live agents can put more of their energy toward solving complex problems and building relationships with customers — situations that often require empathy and compassion, which AI is less equipped to handle.</p>\n<p>Here are some of the other key benefits of AI chatbots for customer service teams:</p>\n<ul>\n<li><strong>Improves efficiency and productivity.</strong> AI chatbots help save your customers and agents time. They can quickly assist with basic customer inquiries, solve straightforward issues, and collect and share information. If an issue escalates beyond their capacity, they can facilitate a resolution by connecting the customer with a live agent — and getting them up to speed prior to the interaction.</li>\n<li><strong>Offers 24/7 support.</strong> Chatbots can help with simple issues 24 hours a day. During busier times when live agents may be tied up, they can offer support by handling routine requests. They can also reply to customers during off hours, and collect information for live agents, so that inquiries do not go unanswered and can be handled immediately when live agents return to the office. This helps your team deliver consistent support and can improve customer satisfaction.</li>\n<li><strong>Enhances engagement and experience.</strong> AI chatbots can anticipate customer needs, deliver useful messages, and suggest next steps — helping to enhance the customer experience. Their ability to provide personalised recommendations — such as new products or services — can increase your value to customers and keep them engaged with your company.</li>\n<li><strong>Provides self-service options. </strong>Our research found that <a href=\"/ap/resources/research-reports/state-of-service/\" target=\"_self\"><ins>61% of customers</ins></a> would rather use <a href=\"https://www.salesforce.com/resources/articles/what-is-self-service/\" target=\"_self\"><ins>self-service options</ins></a> for simple issues. AI chatbots can point them toward resources such as FAQs, <a href=\"https://www.salesforce.com/ap/blog/how-to-write-a-knowledge-base-article/\" target=\"_self\"><ins>knowledge base articles</ins></a>, and help centres. This is a win-win for organisations; they can cater to customer preferences while saving resources.</li>\n</ul>\n","anchor_id":"benefits"},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717766219825_6hc","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"What are some types of AI chatbots in customer service?","headline_size":"h2","description":"<p>When used for customer service, AI chatbots primarily handle basic service tasks and simple workflows. However, there are chatbots that specialise in accomplishing specific functions.</p>\n<p>Five common types include:</p>\n<ul>\n<li><strong>Transactional chatbots:</strong> These bots help with straightforward tasks such as processing orders, providing product information, or scheduling appointments. They streamline routine transactions, freeing up human agents for more complex cases.</li>\n<li><strong>Informational chatbots:</strong> Designed to deliver knowledge-based support, informational chatbots can answer frequently asked questions and provide relevant resources or documentation to users so they can find the answers they need quickly. These bots can help teams ramp up their <a href=\"https://www.salesforce.com/ap/blog/self-service-customer-service/\" target=\"_self\"><ins>self-service support</ins></a> efforts.</li>\n<li><strong>Problem-solving chatbots:</strong> These bots are used for diagnosing and resolving customer problems. They can guide users through troubleshooting steps and escalate issues to human agents if necessary. By addressing urgent concerns, they minimise resolution times and contribute to higher <a href=\"https://www.salesforce.com/blog/customer-satisfaction-score/\" target=\"_self\"><ins>customer satisfaction scores (CSAT)</ins></a>.</li>\n<li><strong>Feedback and survey chatbots:</strong> Used to send <a href=\"https://www.salesforce.com/blog/customer-satisfaction-survey/\" target=\"_self\"><ins>customer satisfaction surveys</ins></a> and collect feedback, these bots gather valuable insights to improve products, services, and customer experiences. This data helps teams analyse and understand customer feedback — crucial for ongoing strategy and communication refinement.</li>\n<li><strong>Hybrid chatbots:</strong> Combining elements of various chatbot types, hybrid chatbots offer versatility and flexibility in customer service interactions. They're also generally the most expensive to develop. They can seamlessly switch between transactional, informational, or problem-solving modes based on user needs and preferences, allowing them to resolve a greater variety — and higher volume — of customer issues.</li>\n</ul>\n<p>Costs associated with developing AI chatbots can vary depending on several factors, including the complexity of the chatbot, its functionality, and the development approach. Service teams should prioritise their most important problems and select chatbot features accordingly.</p>\n","anchor_id":"types"},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717766287551_ina","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"What features should I look for in an AI chatbot?","headline_size":"h2","description":"<p>Once you know what you want a chatbot to handle, it's time to choose the best <a href=\"/ap/service/customer-service-chatbot/\" target=\"_self\"><ins>customer service solution</ins></a> for the job. Here are some important features to consider and how service teams can use them to maximise their benefits.</p>\n<ul>\n<li><strong>CRM integration:</strong> Look for a chatbot that can integrate seamlessly with your <a href=\"/ap/crm/\" target=\"_self\"><ins>customer relationship management (CRM)</ins></a> software. This will allow you to speed up issue resolution, automate routine tasks, and provide personalised, intelligent, and multilingual service based on your stored customer data. CRM integration also makes deploying these bots more efficient because relevant data is already present.</li>\n<li><strong>Built-in templates:</strong> A chatbot solution that offers templates can help you launch your bots quicker. Templates give you tailored solutions to choose from (suited to common and more specific situations) that can be built in seconds.</li>\n<li><strong>Omnichannel capacity:</strong> The ability to meet your customers where they're at is key in customer service. An <a href=\"https://www.salesforce.com/blog/omnichannel-contact-center/\" target=\"_self\"><ins>omnichannel contact centre</ins></a> chatbot can support your service efforts by being available for live chat on websites, mobile apps, SMS messaging, and more.</li>\n<li><strong>Bot analytics:</strong> Good AI chatbot software will give you access to reporting, KPIs, and <a href=\"https://www.salesforce.com/blog/customer-service-analytics/\" target=\"_self\"><ins>analytics</ins></a> so you can measure success. Using bot performance metrics, chat data, and cost information, you can track and optimise your bots' value against your <a href=\"https://www.salesforce.com/blog/4-customer-service-metrics-you-should-measure/\" target=\"_self\"><ins>customer metrics goals</ins></a>. You can also use data to improve your strategy and your bots' understanding of customers.</li>\n</ul>\n","anchor_id":"features"},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717766380256_zw5","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"Get started: enhance customer experience with AI chatbots","headline_size":"h2","description":"<p>AI chatbots are a powerful tool you can use to enhance customer interactions. With the right features, service teams can deliver chatbot experiences that both streamline operations and engage users. Whether it's ensuring natural conversations, providing immediate assistance, or increasing productivity, AI chatbots can support your service efforts and enhance the customer experience.</p>\n<p>Staying updated on both technology trends and customer needs will be crucial for service teams to keep their chatbot strategies relevant and effective. With the right approach, you can work toward achieving smoother and more valuable interactions — and better CSAT.</p>\n","anchor_id":"get-started"},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1717766481483_14cm","name":"sf/promotion","attributes":{"blade_layout":"float_image","audience_segment":["customer","prospect"],"experiment_type":"content","headline":"What can AI chatbots do for you?","description":"<p>Provide personalised and intelligent service using AI-powered chatbots built directly into your CRM. Speed up issue resolution and help your teams do more with bots integrated with your Salesforce data.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?w=1024","alt":"","title":"2023/05/product-features-pdp-live-chat-messaging-5.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024},"link_1":{"variant":"primary","label":"Learn More","source":"standard-link","url":"https://www.salesforce.com/ap/service/customer-service-chatbot/"}},"path":"/agentforce/chatbot/what-is-an-ai-chatbot","urlLoc":"ap","curHref":"/ap/agentforce/chatbot/what-is-an-ai-chatbot/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <!-- legacy nav component --> <hgf-c360nav locale=ap search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-ap/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-ap/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-resources-template"> <div data-blade-id="1717763905142_1cug" data-blade-position="1" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1717763905142_1cug"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1717763905142_1cug" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--onebyone theme--light" data-module-track-impressions="" data-module-id="1717763905142_1cug" data-module-name="What Is an AI Chatbot? — And How To Identify Their Must-Have Features" data-module-position="1" data-module-type="headline"> <div class="image__wrapper "> <img loading="eager" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?w=1024" class="image__asset" alt="An AI chatbot helps a customer to solve a simple issue quickly. Salesforce&#39;s Astro holds the pink Service heart." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/marquee-chatbots-1.webp?resize=1024,1024 1024w" height="1024" width="1024"/> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item share-the-story-text"> <p>Share the story</p> </li> <li class="social-sharing__item"> <a href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/&amp;title=What Is an AI Chatbot? Types, Features, and Benefits" class="social-sharing__linkedin-icon" aria-label="Share on LinkedIn (Opens in a new tab)" data-link-text="LinkedIn" data-link-url="https://www.linkedin.com/shareArticle?mini=true&amp;url=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/&amp;title=What Is an AI Chatbot? Types, Features, and Benefits" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/linkedin.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://twitter.com/intent/tweet?text=What Is an AI Chatbot? Types, Features, and Benefits&amp;url=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/" class="social-sharing__x-icon" aria-label="Share on X (Opens in a new tab)" data-link-text="X" data-link-url="https://twitter.com/intent/tweet?text=What Is an AI Chatbot? Types, Features, and Benefits&amp;url=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/x-icon.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/" class="social-sharing__facebook-icon" aria-label="Share on Facebook (Opens in a new tab)" data-link-text="Facebook" data-link-url="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/facebook.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <div class="social-sharing__tooltip"> <button class="social-sharing__copy-link-icon tooltip" title="Link Copied" data-link-text="Link Copied" data-link-url="tooltip" data-link-type="tooltip" aria-describedby="tooltip"> <div class="social-sharing__current-link tooltip_icon" data-clipboard-text="https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/copy-link.svg" height="auto" width="auto" alt="" /> </div> </div> <span class="tooltip_top_position_arrow_center tooltip_text" role="tooltip"> <p>Link Copied</p> </span> </button> </div> </li> </ul> </div> </div> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard marquee__blade--no-ctas"> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> What Is an AI Chatbot? — And How To Identify Their Must-Have Features </h1> <div class="blade__description"> <p>Curious about using AI chatbots to enhance customer experience? Here's a quick look at the top features you should be using to maximise productivity and customer satisfaction.</p> </div> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item share-the-story-text"> <p>Share the story</p> </li> <li class="social-sharing__item"> <a href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/&amp;title=What Is an AI Chatbot? Types, Features, and Benefits" class="social-sharing__linkedin-icon" aria-label="Share on LinkedIn (Opens in a new tab)" data-link-text="LinkedIn" data-link-url="https://www.linkedin.com/shareArticle?mini=true&amp;url=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/&amp;title=What Is an AI Chatbot? Types, Features, and Benefits" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/linkedin.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://twitter.com/intent/tweet?text=What Is an AI Chatbot? Types, Features, and Benefits&amp;url=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/" class="social-sharing__x-icon" aria-label="Share on X (Opens in a new tab)" data-link-text="X" data-link-url="https://twitter.com/intent/tweet?text=What Is an AI Chatbot? Types, Features, and Benefits&amp;url=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/x-icon.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/" class="social-sharing__facebook-icon" aria-label="Share on Facebook (Opens in a new tab)" data-link-text="Facebook" data-link-url="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/facebook.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <div class="social-sharing__tooltip"> <button class="social-sharing__copy-link-icon tooltip" title="Link Copied" data-link-text="Link Copied" data-link-url="tooltip" data-link-type="tooltip" aria-describedby="tooltip"> <div class="social-sharing__current-link tooltip_icon" data-clipboard-text="https://www.salesforce.com/ap/agentforce/chatbot/what-is-an-ai-chatbot/"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/copy-link.svg" height="auto" width="auto" alt="" /> </div> </div> <span class="tooltip_top_position_arrow_center tooltip_text" role="tooltip"> <p>Link Copied</p> </span> </button> </div> </li> </ul> </div> </div> </header> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-1.webp?resize=2048,640 2048w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-service-product-background-mobile.jpg?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1717765735637_84s" data-blade-position="2" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1717765735637_84s" class="relative textmainbody--blade" > <div class="container"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1717765735637_84s" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>AI chatbots in customer service are digital assistants that use artificial intelligence to understand and respond to customer inquiries in real time. They can help resolve simple issues around the clock and free up your agents to focus on complex issues that require critical thinking and empathy. By assisting with things like self service, simple transactions, and prompt problem resolution, an AI chatbot provides an extra layer of support for service teams.</p> <p>With <a href="/ap/resources/research-reports/state-of-service/" target="_self"><ins>83% of decision-makers</ins></a> planning to increase their AI investment next year, according to the latest State of Service report, it's clear that AI chatbots are here to stay. But if you're new to AI, you may be wondering, "What exactly is an AI chatbot and what are its benefits?" We'll walk you through the fundamentals, their role in customer service, and identify some key features you should prioritise.</p> </div> </article> </div> </section> </div><div data-blade-id="1717765806789_wgu" data-blade-position="3" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1717765806789_wgu" class="relative textmainbody--blade" > <div class="container"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1717765806789_wgu" data-module-name="AI Chatbot Table of Contents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> AI Chatbot Table of Contents </h2> </header> <div class="blade__description"> <ul> <li><a href="#what-is" target="_self">AI Chatbot defined</a></li> <li><a href="#benefits" target="_self">What are the benefits of an AI chatbot for customer service?</a></li> <li><a href="#types" target="_self">What are some types of AI chatbots in customer service?</a></li> <li><a href="#features" target="_self">What features should I look for in an AI chatbot?</a></li> <li><a href="#get-started" target="_self">Get started: enhance the customer experience with AI chatbots</a></li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1717765874193_e97" data-blade-position="4" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1717765874193_e97" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--float_image theme--light_gradient" data-module-id="1717765874193_e97" data-module-name="Explore How AI is Shaping the Future of Customer Service" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 pb-64 pt-64 mobile-pb-40 mobile-ml-32 mobile-mr-32 promotion_layout--float_image-image_wrapper " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/sos-webpromo-1024x1024-2.png?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/sos-webpromo-1024x1024-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/sos-webpromo-1024x1024-2.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/sos-webpromo-1024x1024-2.png?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Explore How AI is Shaping the Future of Customer Service </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>High-performing organisations are using data, AI, and automation to deliver faster, more personalised service. Find out how in the 6th State of Service report.</p> </div> </header> <div class="cta_container flex flex--float_image ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Get the free report" data-link-url="https://www.salesforce.com/ap/resources/research-reports/state-of-service/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Get the free report: Explore How AI is Shaping the Future of Customer Service" href="https://www.salesforce.com/ap/resources/research-reports/state-of-service/?d=pb" > Get the free report </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1717766077815_gjg" data-blade-position="5" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="what-is" class="relative textmainbody--blade" > <div class="container"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1717766077815_gjg" data-module-name="AI Chatbot defined" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> AI Chatbot defined </h2> </header> <div class="blade__description"> <p>An AI chatbot is software that simulates human conversation with an end user. They are typically used in customer service as virtual assistants that help customers navigate through simple tasks or processes. These might include answering FAQs, providing product recommendations, and facilitating transactions. They help streamline processes by offering anytime responses, which reduces wait times, boosts overall efficiency, and improves <a href="https://www.salesforce.com/blog/what-is-customer-experience/" target="_self"><ins>customer experience</ins></a>.</p> <p>Unlike <a href="https://www.salesforce.com/blog/what-is-a-chatbot/" target="_self"><ins>traditional chatbots</ins></a>, which rely on preprogrammed rules and responses, AI chatbots use <a href="https://hbr.org/2022/04/the-power-of-natural-language-processing" target="_blank" class="link__new-tab"><ins>natural language processing</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> (NLP) and <a href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-machine-learning" target="_blank" class="link__new-tab"><ins>machine learning</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> (ML) to understand and dynamically respond to user queries. This enables them to engage in more natural and contextually relevant conversations, adapt to user inputs over time, and handle a wider range of issues with greater accuracy and efficiency.</p> </div> </article> </div> </section> </div><div data-blade-id="1717766159434_1t" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="benefits" class="relative textmainbody--blade" > <div class="container"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1717766159434_1t" data-module-name="What are the benefits of AI chatbots for customer service?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What are the benefits of AI chatbots for customer service? </h2> </header> <div class="blade__description"> <p>AI chatbots support service teams by taking basic tasks and transactions off their plates. With simple tasks covered, live agents can put more of their energy toward solving complex problems and building relationships with customers — situations that often require empathy and compassion, which AI is less equipped to handle.</p> <p>Here are some of the other key benefits of AI chatbots for customer service teams:</p> <ul> <li><strong>Improves efficiency and productivity.</strong> AI chatbots help save your customers and agents time. They can quickly assist with basic customer inquiries, solve straightforward issues, and collect and share information. If an issue escalates beyond their capacity, they can facilitate a resolution by connecting the customer with a live agent — and getting them up to speed prior to the interaction.</li> <li><strong>Offers 24/7 support.</strong> Chatbots can help with simple issues 24 hours a day. During busier times when live agents may be tied up, they can offer support by handling routine requests. They can also reply to customers during off hours, and collect information for live agents, so that inquiries do not go unanswered and can be handled immediately when live agents return to the office. This helps your team deliver consistent support and can improve customer satisfaction.</li> <li><strong>Enhances engagement and experience.</strong> AI chatbots can anticipate customer needs, deliver useful messages, and suggest next steps — helping to enhance the customer experience. Their ability to provide personalised recommendations — such as new products or services — can increase your value to customers and keep them engaged with your company.</li> <li><strong>Provides self-service options. </strong>Our research found that <a href="/ap/resources/research-reports/state-of-service/" target="_self"><ins>61% of customers</ins></a> would rather use <a href="https://www.salesforce.com/resources/articles/what-is-self-service/" target="_self"><ins>self-service options</ins></a> for simple issues. AI chatbots can point them toward resources such as FAQs, <a href="https://www.salesforce.com/ap/blog/how-to-write-a-knowledge-base-article/" target="_self"><ins>knowledge base articles</ins></a>, and help centres. This is a win-win for organisations; they can cater to customer preferences while saving resources.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1717766219825_6hc" data-blade-position="7" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1717766219825_6hc" data-module-name="What are some types of AI chatbots in customer service?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What are some types of AI chatbots in customer service? </h2> </header> <div class="blade__description"> <p>When used for customer service, AI chatbots primarily handle basic service tasks and simple workflows. However, there are chatbots that specialise in accomplishing specific functions.</p> <p>Five common types include:</p> <ul> <li><strong>Transactional chatbots:</strong> These bots help with straightforward tasks such as processing orders, providing product information, or scheduling appointments. They streamline routine transactions, freeing up human agents for more complex cases.</li> <li><strong>Informational chatbots:</strong> Designed to deliver knowledge-based support, informational chatbots can answer frequently asked questions and provide relevant resources or documentation to users so they can find the answers they need quickly. These bots can help teams ramp up their <a href="https://www.salesforce.com/ap/blog/self-service-customer-service/" target="_self"><ins>self-service support</ins></a> efforts.</li> <li><strong>Problem-solving chatbots:</strong> These bots are used for diagnosing and resolving customer problems. They can guide users through troubleshooting steps and escalate issues to human agents if necessary. By addressing urgent concerns, they minimise resolution times and contribute to higher <a href="https://www.salesforce.com/blog/customer-satisfaction-score/" target="_self"><ins>customer satisfaction scores (CSAT)</ins></a>.</li> <li><strong>Feedback and survey chatbots:</strong> Used to send <a href="https://www.salesforce.com/blog/customer-satisfaction-survey/" target="_self"><ins>customer satisfaction surveys</ins></a> and collect feedback, these bots gather valuable insights to improve products, services, and customer experiences. This data helps teams analyse and understand customer feedback — crucial for ongoing strategy and communication refinement.</li> <li><strong>Hybrid chatbots:</strong> Combining elements of various chatbot types, hybrid chatbots offer versatility and flexibility in customer service interactions. They're also generally the most expensive to develop. They can seamlessly switch between transactional, informational, or problem-solving modes based on user needs and preferences, allowing them to resolve a greater variety — and higher volume — of customer issues.</li> </ul> <p>Costs associated with developing AI chatbots can vary depending on several factors, including the complexity of the chatbot, its functionality, and the development approach. Service teams should prioritise their most important problems and select chatbot features accordingly.</p> </div> </article> </div> </section> </div><div data-blade-id="1717766287551_ina" data-blade-position="8" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="features" class="relative textmainbody--blade" > <div class="container"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1717766287551_ina" data-module-name="What features should I look for in an AI chatbot?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What features should I look for in an AI chatbot? </h2> </header> <div class="blade__description"> <p>Once you know what you want a chatbot to handle, it's time to choose the best <a href="/ap/service/customer-service-chatbot/" target="_self"><ins>customer service solution</ins></a> for the job. Here are some important features to consider and how service teams can use them to maximise their benefits.</p> <ul> <li><strong>CRM integration:</strong> Look for a chatbot that can integrate seamlessly with your <a href="/ap/crm/" target="_self"><ins>customer relationship management (CRM)</ins></a> software. This will allow you to speed up issue resolution, automate routine tasks, and provide personalised, intelligent, and multilingual service based on your stored customer data. CRM integration also makes deploying these bots more efficient because relevant data is already present.</li> <li><strong>Built-in templates:</strong> A chatbot solution that offers templates can help you launch your bots quicker. Templates give you tailored solutions to choose from (suited to common and more specific situations) that can be built in seconds.</li> <li><strong>Omnichannel capacity:</strong> The ability to meet your customers where they're at is key in customer service. An <a href="https://www.salesforce.com/blog/omnichannel-contact-center/" target="_self"><ins>omnichannel contact centre</ins></a> chatbot can support your service efforts by being available for live chat on websites, mobile apps, SMS messaging, and more.</li> <li><strong>Bot analytics:</strong> Good AI chatbot software will give you access to reporting, KPIs, and <a href="https://www.salesforce.com/blog/customer-service-analytics/" target="_self"><ins>analytics</ins></a> so you can measure success. Using bot performance metrics, chat data, and cost information, you can track and optimise your bots' value against your <a href="https://www.salesforce.com/blog/4-customer-service-metrics-you-should-measure/" target="_self"><ins>customer metrics goals</ins></a>. You can also use data to improve your strategy and your bots' understanding of customers.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1717766380256_zw5" data-blade-position="9" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="get-started" class="relative textmainbody--blade" > <div class="container"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1717766380256_zw5" data-module-name="Get started: enhance customer experience with AI chatbots" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Get started: enhance customer experience with AI chatbots </h2> </header> <div class="blade__description"> <p>AI chatbots are a powerful tool you can use to enhance customer interactions. With the right features, service teams can deliver chatbot experiences that both streamline operations and engage users. Whether it's ensuring natural conversations, providing immediate assistance, or increasing productivity, AI chatbots can support your service efforts and enhance the customer experience.</p> <p>Staying updated on both technology trends and customer needs will be crucial for service teams to keep their chatbot strategies relevant and effective. With the right approach, you can work toward achieving smoother and more valuable interactions — and better CSAT.</p> </div> </article> </div> </section> </div><div data-blade-id="1717766481483_14cm" data-blade-position="10" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1717766481483_14cm" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--float_image theme--light_gradient" data-module-id="1717766481483_14cm" data-module-name="What can AI chatbots do for you?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 pb-64 pt-64 mobile-pb-40 mobile-ml-32 mobile-mr-32 promotion_layout--float_image-image_wrapper " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/product-features-pdp-live-chat-messaging-5.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> What can AI chatbots do for you? </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Provide personalised and intelligent service using AI-powered chatbots built directly into your CRM. Speed up issue resolution and help your teams do more with bots integrated with your Salesforce data.</p> </div> </header> <div class="cta_container flex flex--float_image ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn More" data-link-url="https://www.salesforce.com/ap/service/customer-service-chatbot/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn More: What can AI chatbots do for you?" href="https://www.salesforce.com/ap/service/customer-service-chatbot/" > Learn More </a> </pbc-button> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=ap origin=https://wp.sfdcdigital.com/en-ap/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:+6563025700" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Resources Template', templateId: 'resources-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Content Intent:Artificial Intelligence (Theme)","tagUuid":"85c33d9b-9d88-4eb0-9841-f9bfe6723ba4","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Topics:Chat Apps|Customer Experience|Customer Satisfaction|Natural Language Processing|Productivity (Topics)","tagUuid":"c5b5b7ec-bd81-47e9-8922-cf488ae1ad70|6d5e4f73-3cf4-4294-a68b-533975b34f05|8c959652-83d6-4a08-86b1-7d2a7ae970f5|46dee1ec-c8f3-431b-82d1-1d6d55ff4e18|eea87641-68ef-4da0-988f-233590f3c529","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Service","tagUuid":"53e2fe10-46c0-4233-8a9b-66b610a24fe0","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Service Cloud","tagUuid":"27c12145-271a-4de6-b6d3-2b6b08e78860","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js"></script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/lHQ-rfKg/gPekyjL/euxSS16/VT/mQ3O/axAYEwE/fFlLW31F/XFRY"><script src="/lHQ-rfKg/gPekyjL/euxSS16/VT/mQ3O/axAYEwE/cFgWDTwo/Vgoq" async defer></script><div id="sec-overlay" style="display:none;"><div id="sec-container"></div></div></body></html>

Pages: 1 2 3 4 5 6 7 8 9 10