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'/1224966/dzn-mobile-top', sizes: [ [300, 100], [320, 100], [320, 50], [300, 250] ], }, { slotID: 'div-gpt-ad-1562927786998-0', slotName: '/1224966/dezeen_mpu_3_mc', sizes: [ [300, 250] ], }, { slotID: 'div-gpt-ad-1506076990687-0', slotName: '/1224966/dezeen_mpu_4', sizes: [ [300, 250] ], }, { slotID: 'div-gpt-ad-1540206678621-0', slotName: '/1224966/dezeen_mpu_7', sizes: [ [300, 250] ], }, { slotID: 'div-gpt-ad-1540206761643-0', slotName: '/1224966/dezeen_mpu_12', sizes: [ [300, 250] ], }, { slotID: 'div-gpt-ad-1540206826524-0', slotName: '/1224966/dezeen_mpu_17', sizes: [ [300, 250] ], }, { slotID: 'div-gpt-ad-1540206893629-0', slotName: '/1224966/dezeen_mpu_23', sizes: [ [300, 250] ], }, { slotID: 'div-gpt-ad-1540206942441-0', slotName: '/1224966/dezeen_mpu_26', sizes: [ [300, 250] ], }, { slotID: 'div-gpt-ad-1368014587923-0', slotName: '/1224966/dezeen_leaderboard', sizes: [ [970, 250], [994, 256], [1182, 250] ], }, { slotID: 'div-gpt-ad-1467136636628-0', slotName: 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989 C 841.196 989, 841.983 988.617, 842.167 988.149 C 842.350 987.682, 844.300 986.132, 846.500 984.705 C 858.521 976.910, 872.168 966.347, 896.505 946 C 900.516 942.647, 939.566 903.667, 944.550 898.042 C 958.007 882.854, 976.642 858.934, 984.705 846.500 C 986.132 844.300, 987.682 842.350, 988.149 842.167 C 988.617 841.983, 989 841.196, 989 840.417 C 989 839.637, 989.450 839, 990 839 C 990.550 839, 991 838.511, 991 837.913 C 991 837.316, 992.431 834.728, 994.180 832.163 C 1001.762 821.042, 1003 819.144, 1003 818.637 C 1003 818.342, 1004.301 816.165, 1005.891 813.800 C 1007.481 811.435, 1009.530 807.925, 1010.445 806 C 1011.359 804.075, 1012.884 801.150, 1013.834 799.500 C 1022.279 784.827, 1028.382 772.075, 1041.445 741.809 C 1043.401 737.277, 1050.006 719.082, 1050.472 716.945 C 1050.658 716.090, 1051.505 713.728, 1052.354 711.695 C 1053.203 709.663, 1053.641 708, 1053.327 708 C 1053.012 708, 1053.315 707.325, 1054 706.500 C 1054.685 705.675, 1054.910 705, 1054.500 705 C 1054.090 705, 1054.315 704.325, 1055 703.500 C 1055.685 702.675, 1055.988 702, 1055.673 702 C 1055.359 702, 1055.739 700.477, 1056.517 698.615 C 1057.295 696.753, 1058.191 693.753, 1058.509 691.949 C 1058.827 690.144, 1059.318 688.295, 1059.600 687.838 C 1059.882 687.381, 1060.300 686.218, 1060.528 685.254 C 1060.756 684.289, 1061.434 681.700, 1062.035 679.500 C 1062.637 677.300, 1063.534 673.597, 1064.030 671.272 C 1064.526 668.946, 1065.598 664.671, 1066.413 661.772 C 1067.227 658.872, 1068.129 654.886, 1068.416 652.914 C 1068.702 650.941, 1069.154 648.691, 1069.420 647.914 C 1069.686 647.136, 1070.156 644.760, 1070.465 642.633 C 1070.774 640.507, 1071.192 638.482, 1071.396 638.133 C 1071.599 637.785, 1072.039 635.250, 1072.375 632.500 C 1072.710 629.750, 1073.160 626.600, 1073.374 625.500 C 1074.023 622.175, 1075.036 615.711, 1075.490 612 C 1075.725 610.075, 1076.212 606.025, 1076.572 603 C 1076.931 599.975, 1077.396 596.150, 1077.605 594.500 C 1077.813 592.850, 1078.282 586.871, 1078.646 581.214 C 1079.010 575.556, 1079.689 570.692, 1080.154 570.405 C 1080.619 570.117, 1080.968 555.846, 1080.930 538.691 C 1080.888 520.346, 1080.505 508.324, 1080 509.500 C 1079.381 510.940, 1079.102 509.820, 1079.003 505.500 C 1078.927 502.200, 1078.715 498.150, 1078.532 496.500 C 1078.349 494.850, 1077.925 490.575, 1077.588 487 C 1077.252 483.425, 1076.800 479.375, 1076.583 478 C 1076.366 476.625, 1075.892 473.025, 1075.528 470 C 1074.136 458.401, 1073.853 456.352, 1072.975 451.500 C 1072.478 448.750, 1071.889 445.600, 1071.667 444.500 C 1071.445 443.400, 1070.978 440.925, 1070.628 439 C 1069.543 433.024, 1069.242 431.617, 1068.171 427.496 C 1067.599 425.298, 1066.872 421.700, 1066.555 419.500 C 1066.238 417.300, 1065.277 413.025, 1064.420 410 C 1063.562 406.975, 1062.458 402.925, 1061.965 401 C 1061.473 399.075, 1060.739 396.375, 1060.334 395 C 1059.929 393.625, 1059.557 392.275, 1059.507 392 C 1059.456 391.725, 1058.858 389.878, 1058.178 387.896 C 1057.498 385.915, 1056.758 383.440, 1056.534 382.396 C 1056.310 381.353, 1054.495 375.775, 1052.500 370 C 1050.505 364.225, 1048.702 358.825, 1048.492 358 C 1047.613 354.538, 1042.906 342.298, 1041.511 339.846 C 1040.680 338.386, 1040 336.712, 1040 336.125 C 1040 335.142, 1038.642 331.862, 1032.712 318.523 C 1028.822 309.771, 1012.214 277.110, 1010.202 274.255 C 1009.135 272.740, 1007.290 269.700, 1006.102 267.500 C 1004.915 265.300, 1003.061 262.150, 1001.983 260.500 C 1000.904 258.850, 999.715 256.825, 999.341 256 C 998.966 255.175, 996.711 251.743, 994.329 248.373 C 991.948 245.003, 990 241.741, 990 241.123 C 990 240.505, 989.602 240, 989.117 240 C 988.631 240, 987.959 239.212, 987.623 238.250 C 987.288 237.287, 985.645 234.700, 983.972 232.500 C 982.300 230.300, 979.822 226.925, 978.467 225 C 970.418 213.572, 961.673 202.345, 953.060 192.383 C 951.102 190.118, 947.475 185.879, 945 182.962 C 936.406 172.832, 913.430 149.687, 901 138.636 C 894.125 132.524, 888.275 127.267, 888 126.954 C 886.778 125.564, 870.808 112.954, 864 108.004 C 859.875 105.005, 856.275 102.269, 856 101.925 C 855.725 101.581, 853.700 100.129, 851.500 98.699 C 849.300 97.269, 843.491 93.376, 838.591 90.049 C 833.692 86.722, 829.359 84, 828.964 84 C 828.568 84, 827.719 83.366, 827.076 82.592 C 826.434 81.818, 824.466 80.448, 822.704 79.548 C 820.942 78.647, 818.304 77.143, 816.842 76.205 C 801.332 66.256, 763.613 47.413, 743.500 39.567 C 736.900 36.993, 730.600 34.511, 729.500 34.053 C 714.745 27.907, 670.789 14.878, 656.599 12.444 C 654.894 12.151, 651.925 11.500, 650 10.995 C 637.558 7.736, 605.220 3.225, 578.500 1.021 C 567.193 0.089, 509.815 -0.440, 508.917 0.380 M 307.667 319.644 C 307.575 319.723, 304.800 320.019, 301.500 320.302 C 292.066 321.110, 285.004 322.811, 278.504 325.839 C 275.202 327.377, 271.038 329.278, 269.250 330.062 C 267.462 330.846, 266 331.828, 266 332.244 C 266 332.660, 265.497 333, 264.882 333 C 263.835 333, 260.621 335.478, 253.500 341.776 C 249.487 345.324, 241 355.535, 241 356.813 C 241 357.374, 240.662 357.983, 240.250 358.167 C 239.838 358.350, 238.028 361.461, 236.229 365.080 C 232.376 372.831, 230.864 377.392, 229.460 385.500 C 226.664 401.645, 226.282 404.116, 225.522 411 C 225.188 414.025, 224.490 419.875, 223.971 424 C 222.942 432.182, 222.534 436.413, 221.035 454.500 C 217.264 499.988, 216.462 541.844, 218.544 584.500 C 219.824 610.723, 220.308 617.326, 222.500 638.500 C 223.297 646.200, 224.213 655.200, 224.534 658.500 C 224.856 661.800, 225.301 665.625, 225.523 667 C 225.745 668.375, 226.178 671.525, 226.485 674 C 227.330 680.815, 229.243 692.795, 230.476 699 C 231.428 703.787, 238.759 720.195, 240.232 720.833 C 240.654 721.017, 241 721.719, 241 722.394 C 241 724.407, 252.049 736.611, 258.520 741.747 C 266.057 747.728, 279.204 754.254, 289 756.877 C 296.423 758.864, 298.999 758.882, 541.500 758.673 C 773.501 758.472, 786.792 758.366, 792 756.678 C 800.411 753.952, 813.825 747.116, 820.039 742.391 C 837.424 729.169, 848.982 708.078, 851.489 685 C 851.818 681.975, 852.267 678.825, 852.486 678 C 852.706 677.175, 853.156 674.025, 853.486 671 C 853.816 667.975, 854.505 662.125, 855.018 658 C 856.966 642.332, 857.895 631.730, 860.450 596 C 862.284 570.360, 861.794 497.318, 859.605 470 C 857.648 445.577, 854.933 418.027, 853.495 408 C 853.298 406.625, 852.625 401.900, 852 397.500 C 850.030 383.629, 849.170 379.185, 848.051 377.095 C 847.581 376.218, 847.206 375.275, 847.216 375 C 847.247 374.202, 844.565 368.067, 840.894 360.540 C 838.366 355.357, 835.045 351.082, 827.882 343.790 C 822.591 338.406, 817.529 334, 816.632 334 C 815.734 334, 815 333.550, 815 333 C 815 332.450, 814.473 332, 813.829 332 C 813.185 332, 811.947 331.405, 811.079 330.678 C 809.550 329.398, 797.958 324.043, 795.643 323.547 C 795.014 323.412, 793.825 323.048, 793 322.738 C 790.599 321.834, 784.932 320.874, 779 320.367 C 774.280 319.964, 308.125 319.248, 307.667 319.644 M 471.648 452.685 C 471.292 453.042, 471 492.408, 471 540.167 C 471 605.258, 471.290 627, 472.157 627 C 473.082 627, 524.340 599.953, 538.683 591.897 C 540.574 590.835, 546.706 587.558, 552.310 584.615 C 557.915 581.671, 564.215 578.296, 566.310 577.115 C 568.406 575.933, 574.706 572.558, 580.310 569.615 C 585.915 566.671, 592.300 563.230, 594.500 561.968 C 596.700 560.705, 601.425 558.179, 605 556.353 C 608.575 554.528, 615.100 551.005, 619.500 548.525 C 623.900 546.044, 629.188 543.288, 631.250 542.399 C 633.313 541.510, 634.998 540.494, 634.995 540.141 C 634.990 539.570, 622.712 532.817, 589.055 514.872 C 583.250 511.777, 575.350 507.547, 571.500 505.471 C 567.650 503.396, 561.800 500.243, 558.500 498.464 C 555.200 496.684, 549.466 493.596, 545.758 491.600 C 542.049 489.604, 535.974 486.335, 532.258 484.335 C 528.541 482.335, 522.800 479.243, 519.500 477.464 C 516.200 475.684, 510.350 472.550, 506.500 470.497 C 502.650 468.445, 497.250 465.531, 494.500 464.022 C 478.133 455.040, 472.225 452.109, 471.648 452.685 M 0.445 540 C 0.445 557.325, 0.582 564.413, 0.748 555.750 C 0.915 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data-lazy="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015-BAN_dezeen_784_0.jpg" class="attachment-article_large_image size-article_large_image slick-item no-lazyload" alt="Pharrell Williams for G-Star RAW AW 2015" decoding="async" data-lazyset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015-BAN_dezeen_784_0.jpg 784w, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015-BAN_dezeen_784_0-300x214.jpg 300w, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015-BAN_dezeen_784_0-644x460.jpg 644w" sizes="(max-width: 784px) 100vw, 784px" /><figcaption></figcaption></figure></li></ul> </aside> <h1><a href="https://www.dezeen.com/2015/08/18/pharrell-williams-g-star-raw-ocean-plastic-clothing-range-aw-2015/">Pharrell Williams unveils latest ocean-plastic clothing range for G-Star RAW</a></h1> <div class="article-body-sharing-wrap"> <div class="social-buttons 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</span> </div> </div> <div class="author-info"> <a href="https://www.dezeen.com/author/dan-howarth/" title="Posts by Dan Howarth" rel="author">Dan Howarth</a> | <a href="https://www.dezeen.com/2015/08/18/"> <time data-published="1439931611" datetime="2015-08-18 21:00">18 August 2015 </time> </a> <span class="link-to-comments"> <a href="https://www.dezeen.com/2015/08/18/pharrell-williams-g-star-raw-ocean-plastic-clothing-range-aw-2015/#disqus_thread"><span class="dsq-postid" data-dsqidentifier="752990 http://admin.dezeen.com/?p=752990">6 comments</span></a> </span> </div> </header> <section class="main-article-body"> <iframe style="width: 100%; height: 100px; border: none; display: none" data-org="0d64c3bf315b84a4bc159b9738d12d0e.4484e1" allowfullscreen="false" allowtransparency allow="clipboard-read; clipboard-write" frameborder="0" id="ad-auris-iframe" scrolling="no"></iframe><script src="https://cdn.jsdelivr.net/npm/ad-auris-iframe-distribution@latest/script.js"></script> <p>Pharrell Williams has launched his third collection with <a href="https://www.dezeen.com/tag/g-star-raw/">G-Star RAW</a>, which includes denim garments made using recycled <a href="https://www.dezeen.com/tag/ocean-plastic/">plastic removed from the oceans</a>.<span id="more-752990"></span></p>  <div id="div-gpt-ad-1506076990687-0" class="ad--300---mobile"> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1506076990687-0'); }); </script> </div> <figure id="preload-0" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_8.jpg" data-orientation="square"><img decoding="async" class="alignnone size-full wp-image-753179" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_8.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="468" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_8.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_8.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>The RAW for the Oceans collection by the musician and <a href="https://www.g-star.com/en_gb" target="_blank" rel="noopener noreferrer">the Dutch fashion brand</a> has been revisited for Autumn Winter 2015, and carries the strap line: "Turning the tide on ocean plastic pollution".</p> <figure id="preload-1" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_6.jpg" data-orientation="square"><img decoding="async" class="alignnone size-full wp-image-753177" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_6.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="468" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_6.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_6.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>The garments in the collection are all created using fabrics developed in collaboration with textile company <a href="http://bionicyarn.com/" target="_blank" rel="noopener noreferrer">Bionic Yarn</a> and environmental group <a href="http://www.parley.tv/" target="_blank" rel="noopener noreferrer">Parley for the Oceans</a> – an initiative that encourages creatives to repurpose ocean waste and raise awareness of the growing issue.</p> <p>Ocean plastic is broken down and woven with other materials to create the fabrics.</p> <figure id="preload-2" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_7.jpg" data-orientation="square"><img decoding="async" class="alignnone size-full wp-image-753178" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_7.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="468" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_7.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_7.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>Ocean plastic is this year's breakthrough material. It has also been used by Adidas to <a href="https://www.dezeen.com/2015/07/08/adidas-parley-sports-shoe-alexander-taylor-recycled-ocean-plastic/">produce a range of trainers</a>, while a young designer has created a machine to <a href="https://www.dezeen.com/2015/04/02/ocean-cleanup-boyan-slat-waste-designs-of-the-year-2015/">harvest tonnes of the waste material from the sea</a>.</p> <div id="div-gpt-ad-1538138464089-0" class="ad--300---mobile"> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1538138464089-0'); }); </script> </div> <figure id="preload-3" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_5.jpg" data-orientation="square"><img decoding="async" class="alignnone size-full wp-image-753176" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_5.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="468" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_5.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_5.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>London department store <a href="https://www.dezeen.com/2015/07/31/selfridges-london-project-ocean-exhibition-water-bar-marine-plastic-arabeschi-di-latte-jane-withers/">Selfridges is currently hosting an exhibition about ocean plastic</a> that includes a series of objects crafted from the material by <a href="https://www.dezeen.com/tag/studio-swine">Studio Swine</a>.</p> <hr><p><strong>Related content:</strong> <a href="https://www.dezeen.com/tag/ocean-plastic/">see more stories about design using ocean plastic</a></p> <hr><p>Parley for the Oceans has removed and repurposed roughly 700,000 PET plastic bottles from the sea for each RAW for the Oceans collection so far.</p> <figure id="preload-4" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_0.jpg" data-orientation="portrait"><img decoding="async" class="alignnone size-full wp-image-753171" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_0.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="645" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_0.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_0.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>Williams' latest range, already available in G-Star stores and online, includes jeans and denim jackets, as well as T-shirts and sweatshirts.</p> <figure id="preload-5" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_3.jpg" data-orientation="square"><img decoding="async" class="alignnone size-full wp-image-753174" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_3.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="468" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_3.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_3.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>The statement garment is a hooded jacket called the Occotis HDD Bomber. Covering most of the face when done up, the jacket is designed to look like a cross between a submarine escape suit and a military garment.</p> <figure id="preload-6" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_4.jpg" data-orientation="square"><img decoding="async" class="alignnone size-full wp-image-753175" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_4.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="468" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_4.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_4.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>"The starting point of the RAW for the Oceans Autumn Winter 2015 collection's design came from a sketch drawn by Pharrell Williams of a face-covering hooded jacket," said G-Star in a statement.</p> <figure id="preload-7" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_1.jpg" data-orientation="landscape"><img decoding="async" class="alignnone size-full wp-image-753172" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_1.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="345" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_1.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_1.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>A men's pea coat in raw black denim and a Breton stripe pattern using the initiative's octopus mascot follow the nautical theme.</p> <figure id="preload-8" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_10.jpg" data-orientation="portrait"><img decoding="async" class="alignnone size-full wp-image-753181" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_10.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="631" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_10.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_10.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>The jeans and jackets are distressed and patched, and a chalky white paint treatment was given to the women's Occo Skinny jeans and shorts.</p> <p> <aside class="related-in-article-wrapper" id="recommended-item-single-story"> <article class="related-in-article"> <a href="https://www.dezeen.com/2015/07/08/adidas-parley-sports-shoe-alexander-taylor-recycled-ocean-plastic/"> <img width="191" height="191" src="https://static.dezeen.com/uploads/2015/07/Adidas-x-Parley_trainer_recycled-ocean-waste_dezeen_sq.jpg" class="excludeLightbox wp-post-image" alt="Adidas x Parley recycled ocean waste sneaker" decoding="async" data-pin-nopin="true" srcset="https://static.dezeen.com/uploads/2015/07/Adidas-x-Parley_trainer_recycled-ocean-waste_dezeen_sq.jpg 468w, https://static.dezeen.com/uploads/2015/07/Adidas-x-Parley_trainer_recycled-ocean-waste_dezeen_sq-150x150.jpg 150w, https://static.dezeen.com/uploads/2015/07/Adidas-x-Parley_trainer_recycled-ocean-waste_dezeen_sq-300x300.jpg 300w, https://static.dezeen.com/uploads/2015/07/Adidas-x-Parley_trainer_recycled-ocean-waste_dezeen_sq-160x160.jpg 160w" sizes="(max-width: 191px) 100vw, 191px" loading="lazy"><div class="related-in-article-text"><h1>Related story</h1> <h2>Adidas unveils sports shoes made from recycled ocean waste</h2> </div> </a> </article> </aside> </p> <p>G-Star RAW's other collaborators include designer Marc Newson – who celebrated <a href="https://www.dezeen.com/2014/06/16/marc-newson-architects-designers-fashion-gstar-raw-interview/">10 years working with the brand</a> last year – and architecture firm OMA, which designed its <a href="https://www.dezeen.com/2014/03/27/oma-g-star-raw-headquarters-amsterdam/">headquarters in Amsterdam</a>. G-Star recently teamed up with Swiss furniture brand Vitra to <a href="https://www.dezeen.com/2015/03/15/g-star-vitra-re-launch-jean-prouve-1940s-office-furniture/">update a range of 1940s designs by Jean Prouvé</a> for use in modern offices.</p> <figure id="preload-9" data-lightboximage="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_2.jpg" data-orientation="portrait"><img decoding="async" class="alignnone size-full wp-image-753173" src="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_2.jpg" alt="Pharrell Williams for G-Star RAW AW 2015" width="468" height="649" srcset="https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_2.jpg 1x, https://static.dezeen.com/uploads/2015/08/Pharrell-Williams-for-G-Star-RAW-AW-2015_dezeen_468_2.jpg 2x" sizes="(max-width: 468px) 100vw, 468px" loading="lazy"></figure> <p>When Dezeen <a href="https://www.dezeen.com/2015/03/17/design-democratise-itself-shubhankar-ray-creative-director-g-star-raw-interview-design-indaba-2015/">spoke to the brand's creative director Shubhankar Ray earlier this year</a>, he said that other design brands operate in an "insider world" and are failing to connect with young consumers.</p> <p>Williams also recently <a href="https://www.dezeen.com/2015/07/23/pharrell-williams-huge-fan-zaha-hadid-collaboration-adidas-supershell-trainers/">teamed up with Zaha Hadid</a> to design a pair of trainers as part of his <a href="https://www.dezeen.com/2014/09/18/pharrell-williams-collaboration-adidas-originals/">collection for Adidas</a>.</p><style type="text/css"></style> <div class="read-more"> <div class="article-tags"> <span>Read more: </span> <ul> <li><a data-id="10348" href="https://www.dezeen.com/tag/autumn-winter-2015/">Autumn Winter 2015</a></li> <li><a data-id="10685" href="https://www.dezeen.com/tag/ocean-plastic/">Ocean plastic</a></li> <li><a data-id="11939" href="https://www.dezeen.com/tag/parley-for-the-oceans/">Parley for the Oceans</a></li> <li><a data-id="13627" href="https://www.dezeen.com/tag/recycled-plastic/">Recycled plastic</a></li> <li><a data-id="13997" href="https://www.dezeen.com/tag/recycling/">Recycling</a></li> <li><a data-id="14019" href="https://www.dezeen.com/tag/sustainable-fashion/">Sustainable fashion</a></li> <li><a data-id="368" href="https://www.dezeen.com/tag/sustainable-design/">Sustainable design</a></li> <li><a data-id="5269" href="https://www.dezeen.com/design/fashion/">Fashion</a></li> <li><a data-id="5756" href="https://www.dezeen.com/tag/g-star-raw/">G-Star RAW</a></li> <li><a data-id="10080" href="https://www.dezeen.com/tag/pharrell-williams/">Pharrell Williams</a></li> <li><a data-id="3" href="https://www.dezeen.com/design/">Design</a></li> </ul> </div> </div> </section> <div id="newsletter-form" class="post"> <div class="newsletter-form-container"> <form action="" method="POST"> <div id="newsletter-step-1"> <div class="newsletter-email-container post "> <h2>Subscribe to our newsletters</h2> <label for="subscriber_email_newsletter_form_post" class="visuallyhidden">Your email address</label> <input class="newsletter-email-input" name="email" id="subscriber_email_newsletter_form_post" type="email" placeholder="Email*" required> <input class="newsletter-email-button" type="submit" value="Next"> <input type="hidden" name="signup_location" value="article bottom" id="signup_location"> </div> </div> <div id="newsletter-step-2"> <div class="newsletter-options"> <label class="checkbox-container"> <strong>New! 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