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class="ct-text-block" >We provide custom PR services in Munich</div></div><div id="div_block-2045-23" class="ct-div-block menu-link-2" ><a id="link_text-2046-23" class="ct-link-text link-menu" href="https://prlab.co/locations/austin/" target="_self" >Austin</a><div id="text_block-2047-23" class="ct-text-block" >We provide custom PR services in Austin</div></div><div id="div_block-2407-23" class="ct-div-block menu-link-2" ><a id="link_text-2408-23" class="ct-link-text link-menu" href="https://prlab.co/locations/madrid/" target="_self" >Madrid</a><div id="text_block-2409-23" class="ct-text-block" >We provide custom PR services in Madrid</div></div></div></div><div id="div_block-2183-23" class="ct-div-block oxel_megamenu__wrapper--hidden oxel_megamenu__wrapper" megamenu-link-id="4"><div id="div_block-2184-23" class="ct-div-block" ><div id="div_block-2197-23" class="ct-div-block menu-link-2" ><a id="link_text-2198-23" class="ct-link-text link-menu" 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custom PR services in USA</div></div></div></div><div id="div_block-2060-23" class="ct-div-block oxel_megamenu__wrapper oxel_megamenu__wrapper--hidden" megamenu-link-id="5"><div id="div_block-2061-23" class="ct-div-block" ><div id="div_block-2062-23" class="ct-div-block menu-link-2" ><a id="link_text-2063-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/clients/" target="_self" >Our Clients</a><div id="text_block-2064-23" class="ct-text-block" >We work with different clients across multiple industries</div></div><div id="div_block-2065-23" class="ct-div-block menu-link-2" ><a id="link_text-2066-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/#philosophy-prlab" target="_self" >Our Philosophy</a><div id="text_block-2067-23" class="ct-text-block" >We like to do things differently at PRlab</div></div><div id="div_block-2068-23" class="ct-div-block menu-link-2" ><a id="link_text-2069-23" class="ct-link-text link-menu" href="https://prlab.co/blog/" target="_self" >PR Blog</a><div id="text_block-2070-23" class="ct-text-block" >Our blog shares knowledge across the marketing spectrum</div></div><div id="div_block-2071-23" class="ct-div-block menu-link-2" ><a id="link_text-2072-23" class="ct-link-text link-menu" href="https://prlab.co/resources/case-studies/" target="_self" >Case Studies</a><div id="text_block-2073-23" class="ct-text-block" >See how we develop custom PR strategies</div></div><div id="div_block-2077-23" class="ct-div-block menu-link-2" ><a id="link_text-2078-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" >The PR Paradox</a><div id="text_block-2079-23" class="ct-text-block" >"The PR Paradox" looks in depth at PR today</div></div><div id="div_block-2176-23" class="ct-div-block menu-link-2" ><a id="link_text-2177-23" class="ct-link-text link-menu" href="https://prlab.co/resources/" >PR Resources</a><div id="text_block-2178-23" class="ct-text-block" >Become a master of public relations.</div></div></div></div></div><div id='inner_content-19-225' class='ct-inner-content'><section id="section-938-3294" class=" ct-section" ><div class="ct-section-inner-wrap"><h1 id="headline-939-3294" class="ct-headline title-1-new"><span id="span-940-3294" class="ct-span" >Internal communication</span> firm that drives employee engagement <br></h1><div id="text_block-941-3294" class="ct-text-block text-new" >Employee communication are integral to any company’s success and can stimulate employee motivation. As your internal communication agency, our aim is to deliver smart internal communication.<br></div><div id="div_block-942-3294" class="ct-div-block" ><a id="link_text-943-3294" class="ct-link-text button-new" href="https://prlab.co/contact/" >Contact us</a><a id="link-944-3294" class="ct-link button-new-white" href="https://prlab.co/resources/case-studies/" ><div id="text_block-945-3294" class="ct-text-block" >Case Studies<br></div><img id="image-946-3294" alt="Arrow" src="https://prlab.co/wp-content/uploads/2022/09/up-right-arrow.png" class="ct-image"/></a></div><div id="div_block-947-3294" class="ct-div-block" ><img id="image-948-3294" alt="Logo of Unifonic, client of our internal communications firm" src="https://prlab.co/wp-content/uploads/2022/07/logo-of-unifonic-client-of-PRLab.png" class="ct-image"/><img id="image-949-3294" alt="Logo of Wayflyer, client of our internal comms agency" src="https://prlab.co/wp-content/uploads/2022/07/logo-of-wayflyer-blue-client-of-PRLab.png" class="ct-image"/><img id="image-950-3294" alt="Logo of Chargebee, client of our employee communications firm" src="https://prlab.co/wp-content/uploads/2022/07/logo-of-chargebee-client-of-PRLab.png" class="ct-image"/><img id="image-951-3294" alt="Logo of LeasePlan, client of our internal communications company" src="https://prlab.co/wp-content/uploads/2023/12/Leaseplan-logo-prlab.png" class="ct-image"/><img id="image-952-3294" alt="Logo of meltwater, client of our employee communications agency" src="https://prlab.co/wp-content/uploads/2022/07/logo-of-meltwater-client-of-PRLab.png" class="ct-image"/><img id="image-953-3294" alt="Logo of Moss, client of our internal comms firm" src="https://prlab.co/wp-content/uploads/2023/03/logo-moss-client-of-prlab.svg" class="ct-image"/><img id="image-954-3294" alt="Logo of Recruitee, client of our internal communications services" src="https://prlab.co/wp-content/uploads/2023/07/recruitee-logo.svg" class="ct-image"/></div></div></section><section id="section-958-3294" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-959-3294" class="ct-div-block" ><div id="div_block-960-3294" class="ct-div-block" ></div><div id="div_block-961-3294" class="ct-div-block" ><div id="div_block-962-3294" class="ct-div-block" ></div><div id="text_block-963-3294" class="ct-text-block testimonials-text" >"Covid-19 disrupted communication with 8,000 employees across 30 markets. To foster global motivation, we launched the 'LeasePlan runs to the Moon' campaign. PRLab's crucial support, creative ideas, and effective collaboration resulted in surpassing the Moon target ahead of schedule, showcasing the success of our communication strategy."</div><div id="div_block-964-3294" class="ct-div-block" ><div id="text_block-965-3294" class="ct-text-block title-name" >Tanya Pakhuta<br></div><div id="text_block-966-3294" class="ct-text-block" >Global Internal Communications Manager<br></div></div></div></div></div></section><section id="section-968-3294" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-969-3294" class="ct-headline title-2-new">Internal communications & employee experience</h2><div id="text_block-970-3294" class="ct-text-block text-new" >Transparency and openness are values that employees demand nowadays. Read further about how we make them part of your culture.<br></div><div id="div_block-971-3294" class="ct-div-block" ><div id="div_block-972-3294" class="ct-div-block" ><h3 id="headline-973-3294" class="ct-headline title-block-new">Transformational change</h3><div id="text_block-974-3294" class="ct-text-block text-block-new" >Heraclitus, the Greek philosopher, said "change is life's only constant." To succeed, enthuse all in your organization, guiding and educating them to understand the change's nature, benefits, and their role.</div></div><div id="div_block-975-3294" class="ct-div-block" ><div id="div_block-976-3294" class="ct-div-block" ><img id="image-977-3294" alt="Photo for the section Transformational Change, from our internal communications agency" src="https://prlab.co/wp-content/uploads/2024/01/Internal-communications.jpg" class="ct-image"/></div></div></div><div id="div_block-978-3294" class="ct-div-block" ><div id="div_block-979-3294" class="ct-div-block" ><div id="div_block-980-3294" class="ct-div-block" ><img id="image-981-3294" alt="Photo for the section Internal Communications, from our employee communications firm" src="https://prlab.co/wp-content/uploads/2024/01/team.jpg" class="ct-image"/></div></div><div id="div_block-982-3294" class="ct-div-block" ><h3 id="headline-983-3294" class="ct-headline title-block-new">Internal communications</h3><div id="text_block-984-3294" class="ct-text-block text-block-new" > Internal communication is crucial for organizations, ensuring employees are informed about company goals and plans. Despite its apparent simplicity, the process involves careful consideration in choosing the right channels for information delivery to guarantee effective communication.</div></div></div><div id="div_block-985-3294" class="ct-div-block" ><div id="div_block-986-3294" class="ct-div-block" ><h3 id="headline-987-3294" class="ct-headline title-block-new">Wellbeing</h3><div id="text_block-988-3294" class="ct-text-block text-block-new" >Fostering employee wellbeing involves clear communications on seeking assistance, covering physical and mental health, emotional well-being, work-life balance, and purpose. Effective communication contributes to a caring, supportive work environment.</div></div><div id="div_block-989-3294" class="ct-div-block" ><div id="div_block-990-3294" class="ct-div-block" ><img id="image-991-3294" alt="Photo for the section Wellbeing, from our internal communications company" src="https://prlab.co/wp-content/uploads/2024/01/Wellbeing.jpg" class="ct-image"/></div></div></div></div></section><section id="section-993-3294" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-994-3294" class="ct-headline title-2-new">Why trust our internal communications agency?</h2><div id="text_block-995-3294" class="ct-text-block text-new" >We are a group of skilled individuals prepared to consistently deliver on our commitments.<br></div><div id="_tabs-996-3294" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-7144-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-1003-3294' ><div id="_tab-997-3294" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-998-3294" class="ct-text-block" >Expertize</div></div><div id="_tab-999-3294" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-1000-3294" class="ct-text-block" >Winning communication</div></div><div id="_tab-1001-3294" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-1002-3294" class="ct-text-block" >Tailored communication</div></div></div><div id="_tabs_contents-1003-3294" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-1004-3294" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1005-3294" class="ct-div-block" ><div id="div_block-1006-3294" class="ct-div-block" ><h3 id="headline-1007-3294" class="ct-headline title-block-new">Expertize</h3><div id="text_block-1008-3294" class="ct-text-block text-block-new" >You can rely on us to fill the communication gap so all employees know and understand your company's goals. The benefits of internal communication include engagement, trust, and productivity. You can keep employees engaged and information flowing through engaging content and expert storytelling.</div></div><div id="div_block-1009-3294" class="ct-div-block" ><img id="image-1010-3294" alt="Photo for the reason "Expertize"" src="https://prlab.co/wp-content/uploads/2023/08/ethical-communications-things-to-think-about-when-considering-corporate-identity-and-ethics.jpg" class="ct-image"/></div></div></div><div id="_tab_content-1011-3294" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1012-3294" class="ct-div-block" ><div id="div_block-1013-3294" class="ct-div-block" ><h3 id="headline-1014-3294" class="ct-headline title-block-new">Winning communication</h3><div id="text_block-1015-3294" class="ct-text-block text-block-new" >We help you create and shape your internal messaging about strategic or organizational transformation or reacting to unexpected external events. We use the latest internal communication tools to measure effectiveness, including engagement and response metrics. Our experienced consultants can determine the best communications mix, so let us help you.</div></div><div id="div_block-1016-3294" class="ct-div-block" ><img id="image-1017-3294" alt="Photo for the reason "Winning Communication"" src="https://prlab.co/wp-content/uploads/2023/09/internal-communication-strategy-in-six-steps.jpg" class="ct-image"/></div></div></div><div id="_tab_content-1018-3294" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1019-3294" class="ct-div-block" ><div id="div_block-1020-3294" class="ct-div-block" ><h3 id="headline-1021-3294" class="ct-headline title-block-new">Tailored communication</h3><div id="text_block-1022-3294" class="ct-text-block text-block-new" >Whether your employees prefer a newsletter or video, we can produce compelling, relevant content for your online and social channels. You can choose the medium that best suits your employees. With our experience, we can develop a solution that meets your needs, and we will execute it expertly.</div></div><div id="div_block-1023-3294" class="ct-div-block" ><img id="image-1024-3294" alt="Photo for the reason "Tailored Communication"" src="https://prlab.co/wp-content/uploads/2023/08/the-benefits-of-ethical-communications.jpg" class="ct-image"/></div></div></div></div></div></section><section id="section-1027-3294" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1028-3294" class="ct-headline title-2-new">How does our internal communications services work?</h2><div id="text_block-1029-3294" class="ct-text-block text-new" >Internal communications rely on a carefully thought out communication plan where honesty and transparency are core.<br></div><div id="div_block-1030-3294" class="ct-div-block" ><div id="_tabs_contents-1031-3294" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-1032-3294" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1033-3294" class="ct-div-block" ><img id="image-1034-3294" alt="Photo for the step 1: Internal communications audit" src="https://prlab.co/wp-content/uploads/2024/01/Internal-communications-audit.jpg" class="ct-image"/></div><h3 id="headline-1035-3294" class="ct-headline title-block-new">Internal communications audit</h3><div id="text_block-1036-3294" class="ct-text-block text-block-new" >As part of our process, we conduct an audit of a company's current communications structure. <br><br>In order to gain an understanding of the areas where improvement can be made, we conduct one-on-one interviews, focus groups, and surveys to assess the current level of employee and management satisfaction.</div></div><div id="_tab_content-1037-3294" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1038-3294" class="ct-div-block" ><img id="image-1039-3294" alt="Photo for the step 2: Identify Key Metrics" src="https://prlab.co/wp-content/uploads/2023/12/brainstorming.jpg" class="ct-image"/></div><h3 id="headline-1040-3294" class="ct-headline title-block-new">Identify key metrics</h3><div id="text_block-1041-3294" class="ct-text-block text-block-new" >Following this, we figure out how to measure the future strategy's success. This includes monitoring the internal communications strategy of your organization. <br><br>What are the levels of employee engagement with your content? Are there any persisting issues within your organization that need to be addressed through more effective communication? <br><br>How can these issues be measured and improved?<br></div></div><div id="_tab_content-1042-3294" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1043-3294" class="ct-div-block" ><img id="image-1044-3294" alt="Photo for the step 3: Creating a report" src="https://prlab.co/wp-content/uploads/2022/11/article-what-is-crisis-management-and-why-is-it-important.jpg" class="ct-image"/></div><h3 id="headline-1045-3294" class="ct-headline title-block-new">Creating a report</h3><div id="text_block-1046-3294" class="ct-text-block text-block-new" >Using the information gathered during the initial phase, we compile a report containing the current state and recommendations for the next steps and prioritization of the key areas needing improvement. <br><br>Using the information gathered, we create a customized timeline for your company, ensuring maximum efficiency.</div></div><div id="_tab_content-1047-3294" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1048-3294" class="ct-div-block" ><img id="image-1049-3294" alt="Photo for the step 4: Developing a internal communications strategy" src="https://prlab.co/wp-content/uploads/2022/09/pr-strategy-guide-definition-examples-and-tactics.jpg" class="ct-image"/></div><h3 id="headline-1050-3294" class="ct-headline title-block-new">Developing a strategy</h3><div id="text_block-1051-3294" class="ct-text-block text-block-new" >Once we have assembled a guideline based on our general recommendations, we then meet with you to discuss it. <br><br>This stage is about making sure that we are heading in the right direction before we take concrete steps, taking into account your unique perspective. <br><br>You will need to determine how much you wish to be involved in the process in order to do this.</div></div><div id="_tab_content-1052-3294" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1053-3294" class="ct-div-block" ><img id="image-1054-3294" alt="Photo for the step 5: Creating Content" src="https://prlab.co/wp-content/uploads/2023/12/pr.jpg" class="ct-image"/></div><h3 id="headline-1055-3294" class="ct-headline title-block-new">Creating content</h3><div id="text_block-1056-3294" class="ct-text-block text-block-new" >Using our research and your initial input, we will create any content for internal corporate communications, including meeting scripts, speaker training using “what-if” scenarios, and motivational and incentive programs. <br><br>We will also determine which channels and formats work best for different audiences and messages.</div></div><div id="_tab_content-1057-3294" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-1058-3294" class="ct-div-block" ><img id="image-1059-3294" alt="Photo for the step 6 "Analyzing Performance"" src="https://prlab.co/wp-content/uploads/2021/02/thought-leadership-and-technology.jpg" class="ct-image"/></div><h3 id="headline-1060-3294" class="ct-headline title-block-new">Analyzing performance</h3><div id="text_block-1061-3294" class="ct-text-block text-block-new" >The key performance indicators will measure our strategy once actionable steps are completed. <br><br>We continuously evaluate your internal corporate communications strategy to determine if necessary changes need to be made. <br><br>It is possible to paint a clear picture of what is working and what isn't by using measurable statistics and employee feedback.</div></div></div><div id="div_block-1062-3294" class="ct-div-block" ><div id="_tabs-1063-3294" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-9037-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-1031-3294' ><div id="_tab-1064-3294" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-1065-3294" class="ct-text-block" >Internal communications audit</div></div><div id="_tab-1066-3294" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-1067-3294" class="ct-text-block" >Identify key metrics</div></div><div id="_tab-1068-3294" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-1069-3294" class="ct-text-block" >Creating a report</div></div><div id="_tab-1070-3294" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-1071-3294" class="ct-text-block" >Developing a strategy</div></div><div id="_tab-1072-3294" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-1073-3294" class="ct-text-block" >Creating content</div></div><div id="_tab-1074-3294" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-1075-3294" class="ct-text-block" >Analyzing performance</div></div></div><div id="div_block-1076-3294" class="ct-div-block" ><div id="div_block-1077-3294" class="ct-div-block" ><img id="image-1078-3294" alt="Logo of LeasePlan, client of our Internal Communications Service" src="https://prlab.co/wp-content/uploads/2023/12/LeasePlan.png" class="ct-image"/></div><div id="_rich_text-1079-3294" class="oxy-rich-text testimonials-text" ><p>See how Leaseplan improved internal communications with our services and increased employee engagement in return.</p></div><a id="link_text-1080-3294" class="ct-link-text" href="https://prlab.co/about-us/clients/leaseplan/" >Success Study</a></div></div></div></div></section><section id="section-1082-3294" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-1083-3294" class="ct-div-block" ><div id="div_block-1084-3294" class="ct-div-block" ><h2 id="headline-1085-3294" class="ct-headline title-block-new">Your uniqueness unveils impactful, resonant messages</h2><div id="_rich_text-1086-3294" class="oxy-rich-text testimonials-text" ><p>"I understand that each organization is entirely distinct from others. While similarities and trends exist, challenges have particularities that define any internal comms strategy. However, the true success of internal communication emerges when we explore and appreciate the unique and nuanced character of a company."</p></div></div><div id="div_block-1087-3294" class="ct-div-block" ><img id="image-1088-3294" alt="Photo of Matias Rodsevich, expert on internal communications" src="https://prlab.co/wp-content/uploads/2023/05/matias-rodsevich-international-pr-expert.webp" class="ct-image"/><div id="div_block-1089-3294" class="ct-div-block" ><div id="text_block-1090-3294" class="ct-text-block" >Matias Rodsevich<br></div><div id="text_block-1091-3294" class="ct-text-block" >Founder & CEO of PRLab<br></div></div></div></div></div></section><section id="section-1093-3294" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1094-3294" class="ct-headline title-2-new">Related services</h2><div id="text_block-1095-3294" class="ct-text-block text-new" >Covering all areas of the PR journey<br></div><div id="div_block-1096-3294" class="ct-div-block" ><div id="div_block-1097-3294" class="ct-div-block" ><div id="div_block-1098-3294" class="ct-div-block" ><a id="link-1099-3294" class="ct-link" href="https://prlab.co/pr-services/digital-pr-agency/" ><h3 id="headline-1100-3294" class="ct-headline title-3-new">Digital PR<br></h3></a><div id="text_block-1101-3294" class="ct-text-block text-div-new" >We apply core PR principles in digital environments<br></div></div></div><div id="div_block-1102-3294" class="ct-div-block" ><div id="div_block-1103-3294" class="ct-div-block" ><a id="link-1104-3294" class="ct-link" href="https://prlab.co/pr-services/tech-pr-agency-for-startups/" target="_self" ><h3 id="headline-1105-3294" class="ct-headline title-3-new">Tech PR<br></h3></a><div id="text_block-1106-3294" class="ct-text-block text-div-new" >Specializing in PR for tech companies and startups<br></div></div></div><div id="div_block-1107-3294" class="ct-div-block" ><div id="div_block-1108-3294" class="ct-div-block" ><a id="link-1109-3294" class="ct-link" href="https://prlab.co/pr-services/pr-funding-announcements/" target="_self" ><h3 id="headline-1110-3294" class="ct-headline title-3-new">Funding PR<br></h3></a><div id="text_block-1111-3294" class="ct-text-block text-div-new" >Helping you secure funding from investors<br></div></div></div><div id="div_block-1112-3294" class="ct-div-block" ><div id="div_block-1113-3294" class="ct-div-block" ><a id="link-1114-3294" class="ct-link" href="https://prlab.co/pr-services/media-training/" target="_self" ><h3 id="headline-1115-3294" class="ct-headline title-3-new">Media training<br></h3></a><div id="text_block-1116-3294" class="ct-text-block text-div-new" >We build media relationships and train your team<br></div></div></div></div></div></section><section id="section-1118-3294" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1119-3294" class="ct-headline title-2-new">Still have questions?</h2><div id="div_block-1120-3294" class="ct-div-block oxel_accordion" ><div id="code_block-1121-3294" class="ct-code-block" ></div><button id="div_block-1122-3294" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-1123-3294" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-1124-3294" class="ct-headline title-faq">What are internal communication?</h3></div><div id="fancy_icon-1125-3294" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-1125-3294"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-1126-3294" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-1127-3294" class="ct-div-block" ><div id="_rich_text-1128-3294" class="oxy-rich-text text-faq" ><p>Internal communication is the communication with employees about the organization and any work-related info. Internal communication can be done through newsletters, official company announcements, training guides, and the company intranet, to name a few. The purpose is to keep employees informed about the organization, keep them motivated, and share important news.</p></div></div></div><button id="div_block-1129-3294" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-1130-3294" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-1131-3294" class="ct-headline title-faq">What are the four types of internal communication?</h3></div><div id="fancy_icon-1132-3294" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-1132-3294"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-1133-3294" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-1134-3294" class="ct-div-block" ><div id="_rich_text-1135-3294" class="oxy-rich-text text-faq" ><p>There are four types of internal communications that we believe every organization must apply: leadership communication (leaders within an organization communicating updates to the organization or the next steps or direction the organization to take), management to employee communication (top-down communication of information or instructions), employee-up communication (bottom-up), and peer-to-peer communication (horizontal).</p></div></div></div><button id="div_block-1136-3294" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-1137-3294" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-1138-3294" class="ct-headline title-faq">Why is it important?<br></h3></div><div id="fancy_icon-1139-3294" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-1139-3294"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-1140-3294" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-1141-3294" class="ct-div-block" ><div id="_rich_text-1142-3294" class="oxy-rich-text text-faq" ><p>Internal comms should be more than just for management to shout orders once in a blue moon. Regular and varied internal comms bind your workforce, keeps them in the loop and makes them feel part of the conversation. Your employees should not be left in the dark when it comes to the direction of the company. Internal comms makes people feel valued and motivates them to give their best. Gone are the days when all communication is top-down, and employees are only given minimal information.</p></div></div></div><button id="div_block-1143-3294" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-1144-3294" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-1145-3294" class="ct-headline title-faq">What are some of the challenges involved?<br></h3></div><div id="fancy_icon-1146-3294" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-1146-3294"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-1147-3294" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-1148-3294" class="ct-div-block" ><div id="_rich_text-1149-3294" class="oxy-rich-text text-faq" ><p>There are many challenges involved in ensuring effective internal comms. Employees are often on the receiving end of a lot of info. But not all is relevant. It’s important to share information based on people’s roles and responsibilities. With the rise of remote working, bringing everyone into the fold has become challenging. Internal comms must foster unity, engagement, and a sense of collaboration. It needs to go beyond time zones and cultural differences. It needs to be audience-relevant, in tune with the content's message, and written in a way that engages and motivates. Furthermore, in times of change, people can feel uneasy. Internal comms should bring unity during such times.</p></div></div></div><button id="div_block-1150-3294" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-1151-3294" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-1152-3294" class="ct-headline title-faq">Why choose our internal communications agency?<br></h3></div><div id="fancy_icon-1153-3294" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-1153-3294"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-1154-3294" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-1155-3294" class="ct-div-block" ><div id="_rich_text-1156-3294" class="oxy-rich-text text-faq" ><p>With PRLab, you get an adaptable, personalized approach to internal communications. Each organization is different, and we develop a thorough understanding of your organization and its needs when developing a tailored internal communications strategy. We take the time to ensure that your internal communication strategy is right for your organization and speaks to your employees in a way that motivates and informs them, all while maintaining your organization’s identity and purpose.</p></div></div></div><button id="div_block-1157-3294" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-1158-3294" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-1159-3294" class="ct-headline title-faq">What are some of the KPIs for internal communications?<br></h3></div><div id="fancy_icon-1160-3294" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-1160-3294"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-1161-3294" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-1162-3294" class="ct-div-block" ><div id="_rich_text-1163-3294" class="oxy-rich-text text-faq" ><p>With any kind of PR activity, you need to be able to measure its effectiveness. Quantifiable values can deliver internal communication metrics and say what's working—and what's not. Some examples are employee engagement with internal communications initiatives or specific knowledge and understanding of an initiative. Happiness and satisfaction at the workplace are other key metrics you want to measure as part of your internal communication PR strategy.</p><p>Higher employee engagement indicates people are actively involved and interested in internal communications efforts and that the message is being retained. Feedback, participation, and employee satisfaction are other KPIs that show your company is on track to achieve its overall aims.</p></div></div></div><button id="div_block-1164-3294" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-1165-3294" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-1166-3294" class="ct-headline title-faq">Isn’t internal communications the responsibility of HR?<br></h3></div><div id="fancy_icon-1167-3294" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-1167-3294"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-1168-3294" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-1169-3294" class="ct-div-block" ><div id="_rich_text-1170-3294" class="oxy-rich-text text-faq" ><p>Not necessarily. Human resources encompasses various functions of managing and supporting employees, including recruitment, training, and development. While HR is responsible for employee management, Internal communications share organizational messages. While the two functions overlap, internal communications are not necessarily part of HR. HR is centered on what a business needs to achieve and why an employee should be motivated to achieve it. Employee reward programs, benefits, compensation, and so on could be used to implement this. Human resource communication focuses exclusively on employees. Internal communications consider employee engagement and outside customer satisfaction as a result of this engagement.</p></div></div></div><button id="div_block-1171-3294" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-1172-3294" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-1173-3294" class="ct-headline title-faq">How do you ensure successful reach?<br></h3></div><div id="fancy_icon-1174-3294" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-1174-3294"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-1175-3294" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-1176-3294" class="ct-div-block" ><div id="_rich_text-1177-3294" class="oxy-rich-text text-faq" ><p>Each organization is different. We pride ourselves on driving engagement and adoption. It's important to be aware of your audience and adapt communication accordingly. Think about the best channels to reach people. Use a mix of emails, meetings, and the intranet to reach everyone with regular updates and be clear and consistent across all channels. You must be purpose-driven to get people on board. For successful reach, take the time to plan and develop an internal communications calendar that sets out key dates and communications. Involve leaders in this. It’s important to monitor your strategy and chosen methods to assess your impact and reach and consider what could improve it. Feedback mechanisms can help a lot here.</p></div></div></div></div></div></section><div id="nestable_shortcode-627-3294" class="ct-nestable-shortcode" ><script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Service", "name": "Internal Communications Services", "url": "https://prlab.co/pr-services/internal-communications/", "description": "Management and employee communication are integral to any company’s success and can stimulate employee motivation. 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Feedback mechanisms can help a lot here." } }] } </script></div></div><section id="section-1819-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-1820-23" class="ct-div-block" ><div id="div_block-1821-23" class="ct-div-block" ><img loading="lazy" id="image-1822-23" alt="Logo of PRLab, an international tech PR firm" src="https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" class="ct-image"/><div id="text_block-1823-23" class="ct-text-block banner-home" >Do you want to boost your growth with PR?<br></div><div id="_rich_text-1824-23" class="oxy-rich-text testimonials-text" >We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.</div><div id="div_block-2419-23" class="ct-div-block" ><a id="link_text-2420-23" class="ct-link-text button-new" href="https://prlab.co/contact/" >Grow your brand</a><a id="link-2421-23" class="ct-link button-new-white" href="https://www.linkedin.com/newsletters/7208789491539439616/?displayConfirmation=true" target="_blank" ><div id="text_block-2422-23" class="ct-text-block" >Subscribe to newsletter</div></a></div></div></div></div></section><section id="section-1828-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="new_columns-1829-23" class="ct-new-columns" ><div id="div_block-1830-23" class="ct-div-block" ><div id="text_block-1831-23" class="ct-text-block" >About</div><a id="link_text-1832-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/" >About Us</a><a id="link_text-1834-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/clients/" >Clients<br></a><a id="link_text-1835-23" 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