ICC Consolidated Code of Advertising and Marketing 2011 | ICC Knowledge 2 Go

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class="product-thumbnail_image"> <img class="lazy_image" data-lazy-src="https://2go.iccwbo.org/media/catalog/product/c/o/cover_.jpg" src="/assets/images/placeholder.gif" alt="ICC Guide to Incoterms® 2020" /> </a> </div> <a href="#" class="cta-favorite add-to-wishlist trigger-sign-in-popin" title="Add to Wish List" aria-label="Add to Wish List" data-role="add" data-product-id="1108" data-item-post-url='{"action":"https:\/\/2go.iccwbo.org\/wishlist\/index\/add\/","data":{"product":"1108","uenc":"aHR0cHM6Ly8yZ28uaWNjd2JvLm9yZy9ndWlkZS10by1pY2MtdXJkZy0xLmh0bWw,"}}' data-mage-init='{"wishlistIcon": {}}'> </a> <div class="product-thumbnail_type text-style-11"> Book </div> <div class=" product-thumbnail_price-wrapper"> <div class="product-thumbnail_pricetxt text-style-11"> Price : </div> <div class="product-thumbnail_price text-style-26" > €55,00 </div> <div class="product-thumbnail_oldPrice text-style-11"> €69,00 </div> </div> <div class="product-thumbnail_actions"> <a class="btn small white" href="https://2go.iccwbo.org/icc-guide-to-incoterms-2020+book_version-Book/"><span class="text-wrapper"><span class="text-wrapper-bis"><span class="text">View</span></span></span></a> </div> </div> <div class="product-thumbnail type-online certificate small" data-mage-init='{"wishlist":{"addToCartUrl":{},"addAllToCartUrl":{},"commentString":""},"validation": {}}' data-wishlist="https://2go.iccwbo.org/wishlist/index/add/product/1137/from/login/"> <a class="product-thumbnail_title text-style-20" href="https://2go.iccwbo.org/cdts-certificate-in-digital-trade-strategy.html" > CDTS - Certificate in Digital Trade Strategy </a> <div class="product-thumbnail_image-wrapper " > <a href="https://2go.iccwbo.org/cdts-certificate-in-digital-trade-strategy.html" class="product-thumbnail_image"> <span style="background-image:url('/assets/images/placeholder.gif')" class="lazy_image" data-lazy-src="https://2go.iccwbo.org/media/catalog/product/c/d/cdts_certificate_tn_500x460.jpg"></span> </a> 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href="https://2go.iccwbo.org/inco-incoterms-2020-certificate.html" > INCO - Incoterms® 2020 Certificate (English) </a> <div class="product-thumbnail_image-wrapper " > <a href="https://2go.iccwbo.org/inco-incoterms-2020-certificate.html" class="product-thumbnail_image"> <span style="background-image:url('/assets/images/placeholder.gif')" class="lazy_image" data-lazy-src="https://2go.iccwbo.org/media/catalog/product/i/n/inco-incoterms-2020-certificate.jpg"></span> </a> </div> <a href="#" class="cta-favorite add-to-wishlist trigger-sign-in-popin" title="Add to Wish List" aria-label="Add to Wish List" data-role="add" data-product-id="472" data-item-post-url='{"action":"https:\/\/2go.iccwbo.org\/wishlist\/index\/add\/","data":{"product":"472","uenc":"aHR0cHM6Ly8yZ28uaWNjd2JvLm9yZy9ndWlkZS10by1pY2MtdXJkZy0xLmh0bWw,"}}' data-mage-init='{"wishlistIcon": {}}'> </a> <div class="product-thumbnail_type text-style-11"> Online certificate </div> <div class=" product-thumbnail_price-wrapper"> <div 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data-lazy-src="https://2go.iccwbo.org/media/catalog/product/7/2/723e-icc-incoterms-2022.png" src="/assets/images/placeholder.gif" alt="Incoterms® 2020" /> </a> </div> <a href="#" class="cta-favorite add-to-wishlist trigger-sign-in-popin" title="Add to Wish List" aria-label="Add to Wish List" data-role="add" data-product-id="527" data-item-post-url='{"action":"https:\/\/2go.iccwbo.org\/wishlist\/index\/add\/","data":{"product":"527","uenc":"aHR0cHM6Ly8yZ28uaWNjd2JvLm9yZy9ndWlkZS10by1pY2MtdXJkZy0xLmh0bWw,"}}' data-mage-init='{"wishlistIcon": {}}'> </a> <div class="product-thumbnail_type text-style-11"> Book </div> <div class=" product-thumbnail_price-wrapper"> <div class="product-thumbnail_pricetxt text-style-11"> Price : </div> <div class="product-thumbnail_price text-style-26" > €45,00 </div> </div> <div class="product-thumbnail_actions"> <a class="btn small white" href="https://2go.iccwbo.org/incoterms-2020-eng-config+book_version-Book/"><span class="text-wrapper"><span 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data-mage-init='{"wishlist":{"addToCartUrl":{},"addAllToCartUrl":{},"commentString":""},"validation": {}}' data-wishlist="https://2go.iccwbo.org/wishlist/index/add/product/25/from/login/"> <a class="product-thumbnail_title text-style-20" href="https://2go.iccwbo.org/drafting-and-negotiating-international-commercial-contracts-3rd-edition-config+book_version-Book/" > Drafting and Negotiating International Commercial Contracts </a> <div class="product-thumbnail_image-wrapper color-blue" > <a href="https://2go.iccwbo.org/drafting-and-negotiating-international-commercial-contracts-3rd-edition-config+book_version-Book/" class="product-thumbnail_image"> <img class="lazy_image" data-lazy-src="https://2go.iccwbo.org/media/catalog/product/7/8/788e-icc-drafting-and-negotiating_new_logo_.png" src="/assets/images/placeholder.gif" alt="Drafting and Negotiating International Commercial Contracts" /> </a> </div> <a href="#" class="cta-favorite add-to-wishlist trigger-sign-in-popin" title="Add to Wish 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</div> <div class="product-thumbnail_price text-style-26" > €75,00 </div> </div> <div class="product-thumbnail_actions"> <a class="btn small white" href="https://2go.iccwbo.org/expedited-rules-in-international-arbitration-institute-dossier-xvi-config+book_version-Book/"><span class="text-wrapper"><span class="text-wrapper-bis"><span class="text">View</span></span></span></a> </div> </div> <div class="product-thumbnail type-book small" data-mage-init='{"wishlist":{"addToCartUrl":{},"addAllToCartUrl":{},"commentString":""},"validation": {}}' data-wishlist="https://2go.iccwbo.org/wishlist/index/add/product/15/from/login/"> <a class="product-thumbnail_title text-style-20" href="https://2go.iccwbo.org/class-and-group-actions-in-arbitration-dossier-xiv-config+book_version-Book/" > Class and Group Actions in Arbitration </a> <div class="product-thumbnail_image-wrapper color-blue" > <a href="https://2go.iccwbo.org/class-and-group-actions-in-arbitration-dossier-xiv-config+book_version-Book/" 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href="https://2go.iccwbo.org/icc-guide-to-export-import-5th-edition-config+book_version-Book/" > ICC Guide to Export/Import - 5th edition </a> <div class="product-thumbnail_warning text-style-11">Special offer November 2024</div> <div class="product-thumbnail_image-wrapper color-blue" > <a href="https://2go.iccwbo.org/icc-guide-to-export-import-5th-edition-config+book_version-Book/" class="product-thumbnail_image"> <img class="lazy_image" data-lazy-src="https://2go.iccwbo.org/media/catalog/product/7/9/790e-icc-guide-export-import_new_logo_.png" src="/assets/images/placeholder.gif" alt="ICC Guide to Export/Import - 5th edition" /> </a> </div> <a href="#" class="cta-favorite add-to-wishlist trigger-sign-in-popin" title="Add to Wish List" aria-label="Add to Wish List" data-role="add" data-product-id="433" data-item-post-url='{"action":"https:\/\/2go.iccwbo.org\/wishlist\/index\/add\/","data":{"product":"433","uenc":"aHR0cHM6Ly8yZ28uaWNjd2JvLm9yZy9ndWlkZS10by1pY2MtdXJkZy0xLmh0bWw,"}}' data-mage-init='{"wishlistIcon": {}}'> </a> <div class="product-thumbnail_type text-style-11"> Book </div> <div class=" product-thumbnail_price-wrapper"> <div class="product-thumbnail_pricetxt text-style-11"> Price : </div> <div class="product-thumbnail_price text-style-26" > €52,00 </div> <div class="product-thumbnail_oldPrice text-style-11"> €65,00 </div> </div> <div class="product-thumbnail_actions"> <a class="btn small white" href="https://2go.iccwbo.org/icc-guide-to-export-import-5th-edition-config+book_version-Book/"><span class="text-wrapper"><span class="text-wrapper-bis"><span class="text">View</span></span></span></a> </div> </div> <div class="product-thumbnail type-book small" data-mage-init='{"wishlist":{"addToCartUrl":{},"addAllToCartUrl":{},"commentString":""},"validation": {}}' data-wishlist="https://2go.iccwbo.org/wishlist/index/add/product/460/from/login/"> <a class="product-thumbnail_title text-style-20" href="https://2go.iccwbo.org/incoterms-2020-eng-config+book_version-Book/" > Incoterms® 2020 </a> <div class="product-thumbnail_image-wrapper color-blue" > <a href="https://2go.iccwbo.org/incoterms-2020-eng-config+book_version-Book/" class="product-thumbnail_image"> <img class="lazy_image" data-lazy-src="https://2go.iccwbo.org/media/catalog/product/7/2/723e-icc-incoterms-2022.png" src="/assets/images/placeholder.gif" alt="Incoterms® 2020" /> </a> </div> <a href="#" class="cta-favorite add-to-wishlist trigger-sign-in-popin" title="Add to Wish List" aria-label="Add to Wish List" data-role="add" data-product-id="527" data-item-post-url='{"action":"https:\/\/2go.iccwbo.org\/wishlist\/index\/add\/","data":{"product":"527","uenc":"aHR0cHM6Ly8yZ28uaWNjd2JvLm9yZy9ndWlkZS10by1pY2MtdXJkZy0xLmh0bWw,"}}' data-mage-init='{"wishlistIcon": {}}'> </a> <div class="product-thumbnail_type text-style-11"> Book </div> <div class=" product-thumbnail_price-wrapper"> <div class="product-thumbnail_pricetxt 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data-wishlist="https://2go.iccwbo.org/wishlist/index/add/product/849/from/login/"> <a class="product-thumbnail_title text-style-20" href="https://2go.iccwbo.org/icc-dispute-resolution-bulletin-2021-issue-1.html" > ICC Dispute Resolution Bulletin 2021 - Issue 1 </a> <div class="product-thumbnail_image-wrapper color-lightorange" > <a href="https://2go.iccwbo.org/icc-dispute-resolution-bulletin-2021-issue-1.html" class="product-thumbnail_image"> <img class="lazy_image" data-lazy-src="https://2go.iccwbo.org/media/catalog/product/c/o/couve_2021-1_bulletin.jpg" src="/assets/images/placeholder.gif" alt="ICC Dispute Resolution Bulletin 2021 - Issue 1" /> </a> </div> <a href="#" class="cta-favorite add-to-wishlist trigger-sign-in-popin" title="Add to Wish List" aria-label="Add to Wish List" data-role="add" data-product-id="849" 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mdc-tab-indicator__content--underline"></span> </span> <span class="mdc-tab__ripple"></span> </button> <button data-href="#tabContent3" data-url="#table_of_content" class="mdc-tab"> <span class="mdc-tab__content"> <span class="mdc-tab__text-label">Table of contents</span> </span> <span class="mdc-tab-indicator"> <span class="mdc-tab-indicator__content mdc-tab-indicator__content--underline"></span> </span> <span class="mdc-tab__ripple"></span> </button> <button data-href="#tabContent4" data-url="#authors" class="mdc-tab"> <span class="mdc-tab__content"> <span class="mdc-tab__text-label">Authors</span> </span> <span class="mdc-tab-indicator"> <span class="mdc-tab-indicator__content mdc-tab-indicator__content--underline"></span> </span> <span class="mdc-tab__ripple"></span> </button> </div> </div> </div> </div> <div class="product-tabs-content"> <div id="tabContent1" class="tab-content"> <div class="wysiwyg-content"> <p><strong>The International Chamber of Commerce (ICC) is uniquely positioned to provide insightful guidance on marketing and advertising around the globe. As the world business organization, whose membership is composed of thousands of enterprises from all sectors and regions, ICC has been a major rule-setter in marketing and advertising since 1937 when it issued the first ICC Code on Advertising Practice.</strong></p> <div class="wpb_text_column wpb_content_element "> <div class="wpb_wrapper"> <p>ICC’s Advertising and Marketing Communications Code – or the ICC Marketing Code – is a globally-applicable self-regulatory framework, developed by experts from all industry sectors worldwide. Since 1937, it has served as the cornerstone for most self-regulatory systems around the world, from the French ARPP Code to China’s Responsible Marketing Code. The Code is the backbone of the global advertising and marketing industry.</p> </div> </div> <div class="wpb_wrapper"> <p>The ICC Marketing Code seeks to protect consumers by clearly setting out the ‘dos and don’ts’ for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The Marketing Code sets high standards for a full range of marketing activities, including digital marketing communications with measures to protect children and consumer privacy.</p> <div class="vc_tta-panel-heading"> <p class=" event__subtitle vc_tta-panel-title">ICC’s Commission on Marketing and Advertising brings together the world’s top experts on regulation, self-regulation and ethical best practices in marketing communications. This group, spanning companies of all sizes and sectors from every region of the world—in consultation with ICC’s national committees and industry associations—identifies marketing issues and concerns in consumer protection and develops the content of the ICC Marketing Code to address them.</p> </div> <p>The ICC Marketing Code functions within the framework of local, national or regional legislation, supplementing regulation in a complementary manner. The below map shows where self-regulation frameworks are either based on the ICC Marketing Code, national codes or remain non-existent.</p> <ul> <li><strong>42 countries have or are developing national codes based on the ICC Marketing Code</strong></li> <li><strong>52 countries have advertising self-regulations</strong></li> </ul> <h2></h2> </div> </div> </div> <div id="tabContent2" class="tab-content no-read-more"> <div class="wysiwyg-content"> <table class="custom-table"> <tbody> <tr> <td class="icon-book"> <strong>Code ISBN : </strong> </td> <td> 978-92-842-0528-8 </td> </tr> <tr> <td class="icon-book"> <strong>Number of pages : </strong> </td> <td> 58 </td> </tr> <tr> <td class="icon-clock"> <strong>Publishing date : </strong> </td> <td> 2018-09-02 </td> </tr> <tr> <td class="icon-planet"> <strong>Language : </strong> </td> <td> English </td> </tr> </tbody> </table> </div> </div> <div id="tabContent3" class="tab-content no-read-more"> <div class="wysiwyg-content"> <p><strong>Preface</strong></p> <p><strong>Introduction</strong></p> <p>Responsible advertising and marketing communications</p> <p>10th Code Revision — significant changes</p> <p>Review</p> <p>The Code and the law</p> <p>Purpose of the Code</p> <p>Code Structure and interaction with related codes</p> <p>Scope and application</p> <p>Cross-border communications — origin and jurisdiction</p> <p>Interpretation</p> <p><strong>I. General provisions and definitions on advertising and marketing communications</strong></p> <p>Definitions </p> <p>Article 1 — Basic principles</p> <p>Article 2 — Social responsibility</p> <p>Article 3 — Decency</p> <p>Article 4 — Honesty</p> <p>Article 5 — Truthfulness</p> <p>Article 6 — Substantiation</p> <p>Article 7 — Identification and transparency</p> <p>Article 8 — Identity of the marketer</p> <p>Article 9 — Use of technical/scientific data and terminolog</p> <p>Article 10 — Use of “free” and “guarantee”</p> <p>Article 11 — Comparisons</p> <p>Article 12 — Denigration</p> <p>Article 13 — Testimonials</p> <p>Article 14 — Portrayal or imitation of persons and references to personal property</p> <p>Article 15 — Exploitation of goodwill</p> <p>Article 16 — Imitation</p> <p>Article 17 — Safety and health</p> <p>Article 18 — Children and teens</p> <p>Article 19 — Data protection and privacy</p> <p>Article 20 — Transparency on cost of communication</p> <p>Article 21 — Unsolicited products and undisclosed costs</p> <p>Article 22 — Environmental behaviour</p> <p>Article 23 — Responsibilit</p> <p>Article 24 — Effect of subsequent redress for contravention</p> <p>Article 25 — Implementation</p> <p>Article 26 — Respect for self-regulatory decisions</p> <p><strong>II. Detailed Chapters</strong></p> <p><strong>Chapter A: Sales Promotion</strong></p> <p>Scope of chapter A</p> <p>Terms specific to sales promotion</p> <p>Article A1 — Principles governing sales promotions</p> <p>Article A2 — Terms of the offer</p> <p>Article A3 — Presentation</p> <p>Article A4 — Administration of promotions</p> <p>Article A5 — Safety and suitability</p> <p>Article A6 — Presentation to consumers</p> <p>Article A7 — Presentation to intermediaries</p> <p>Article A8 — Particular obligations of promoters</p> <p>Article A9 — Particular obligations of intermediaries</p> <p>Article A10 — Responsibility</p> <p><strong>Chapter B: Sponsorship</strong></p> <p>Scope of chapter B</p> <p>Terms specific to sponsorshi</p> <p>Article B1 — Principles governing sponsorship</p> <p>Article B2 — Autonomy and self-determination</p> <p>Article B3 — Imitation and confusion</p> <p>Article B4 — “Ambushing” of sponsored properties</p> <p>Article B5 — Respect for the sponsorship property and the sponsor</p> <p>Article B6 — The sponsorship audience</p> <p>Article B7 — Data capture/data sharing</p> <p>Article B8 — Artistic and historical objects</p> <p>Article B9 — Social and environmental sponsorship</p> <p>Article B10 — Charities and humanitarian sponsorship</p> <p>Article B11 — Multiple sponsorship</p> <p>Article B12 — Media sponsorship</p> <p>Article B13 — Responsibility</p> <p><strong> Chapter C: Direct Marketing and Digital Marketing Communications</strong></p> <p>Scope of chapter C .</p> <p>Terms specific to direct marketing and digital marketing communications:</p> <p>GENERAL PROVISIONS</p> <p>Article C1 — Identification and transparency</p> <p>Article C2 — Identity of the marketer</p> <p>Article C3 — The offer </p> <p>Article C4 — Presentation</p> <p>Article C5 — High pressure tactics</p> <p>Article C6 — Respect for public groups and review sites</p> <p>INTERNATIONAL CHAMBER OF COMMERCE (ICC) v Article C7 — Marketing communications and children</p> <p>Article C8 — Respecting consumer wishes</p> <p>Article C9 — Respecting consumer use of digital interactive media</p> <p>Article C10 — Respect for the potential sensitivities of a global audience</p> <p>Article C11 — Safety and health</p> <p>Article C12 — Right of withdrawal </p> <p>Article C13 — After-sales service</p> <p>Article C14 — Prices and credit terms</p> <p>Article C15 — Unsolicited products </p> <p>Article C16 — Fulfilment of orders</p> <p>Article C17 — Substitution of products</p> <p>Article C18 — Return of faulty or damaged products</p> <p>Article C19 — Payment and debt collection</p> <p>Article C20 — Responsibility</p> <p>SPECIAL PROVISIONS</p> <p>Article C21 — Provisions for Telemarketing</p> <p>Article C22 — Provisions for interest-based advertising (IBA)</p> <p><strong>Chapter D: Environmental Claims in Marketing Communications</strong></p> <p>Scope of chapter D</p> <p>Article D1 — Honest and truthful presentation</p> <p>Article D2 — Scientific research</p> <p>Article D3 — Superiority and comparative claims</p> <p>Article D4 — Product life-cycle, components and elements</p> <p>Article D5 — Signs and symbols</p> <p>Article D6 — Waste handling</p> <p>Article D7 — Responsibility</p> <p>Additional guidance </p> <p><strong>ANNEX I</strong></p> <p><strong>Terms of Reference of the ICC Code Interpretation Panels </strong></p> <p><strong>ANNEX II </strong></p> <p><strong>Implementation Guide for the ICC Marketing Codes</strong></p> </div> </div> <div id="tabContent4" class="tab-content no-read-more"> <div class="wysiwyg-content"> <p>International Chamber of Commerce (ICC) Publication</p> </div> </div> </div> </div> </div> <div class="block-product-reviews product info detailed"> <div class="product data items" data-mage-init='{"tabs":{"openedState":"active"}}'> <div class="data item content" id="reviews" data-role="content"> <div id="product-review-container" data-role="product-review"></div> <div class="product-reviews-summary-container"> </div> <script 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