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SASRIA</h3> </div></div></div></div><div class="wpb_column vc_column_container"><div class="vc_column-inner"><div class="w-btn-wrapper align_center"><a class="w-btn us-btn-style_6 us_custom_6f9c3709 icon_atleft" title="PORTFOLIO" href="/portfolio/#portfolio"><i class="fas fa-arrow-left"></i><span class="w-btn-label">RETURN TO PORTFOLIO</span></a></div></div></div></div></div></section><section class="l-section wpb_row height_medium with_img parallax_fixed"><div class="l-section-img" role="img" data-img-width="1920" data-img-height="1080" style="background-image: url(https://www.ebonyivory.co.za/wp-content/uploads/2023/03/zigzag2b.png);"></div><div class="l-section-overlay" style="background:rgba(255,255,255,0.70)"></div><div class="l-section-h i-cf"><div class="g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default"><div class="wpb_column vc_column_container"><div class="vc_column-inner"><div class="wpb_text_column"><div class="wpb_wrapper"><div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <h5>UNCONVENTIONAL THINKING</h5> </div> </div> </div> </div> </div></div><div class="w-separator size_custom" style="height:10px"></div><div class="wpb_text_column us_custom_a6ceb248"><div class="wpb_wrapper"><div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <p>Exceptional results</p> </div> </div> </div> </div> </div></div><div class="w-separator size_small"></div><div class="wpb_text_column us_custom_05218003"><div class="wpb_wrapper"><div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><strong>THE CHALLENGE</strong></p> </div> </div> </div> </div> </div></div><div class="w-separator size_custom" style="height:10px"></div><div class="wpb_text_column"><div class="wpb_wrapper"><div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <p>Sasria, an SEO, is the only non-life insurer that provides special risk cover to all individuals, businesses government entities that own assets in South Africa. This extra ordinary insurance provides cover against risks such as civil commotion, public disorder, strikes, riots and terrorism, making South Africa one of the few countries in the world that provides this type of insurance and at particularly affordable premiums.</p> <p>The marketing challenge required that we raise the profile of this under-the- radar special risk insurer, as Sasria had historically been considered as an incidental add-on to insurance quotes. Being a special risk cover, it is worth noting that the potential for strikes, property destruction and protests was top of mind during the pandemic.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div><div class="w-separator size_small"></div><div class="wpb_text_column us_custom_05218003"><div class="wpb_wrapper"><div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><strong>THE RESULT</strong></p> </div> </div> </div> </div> </div></div><div class="w-separator size_custom" style="height:10px"></div><div class="wpb_text_column"><div class="wpb_wrapper"><div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><span style="color: #f4bd37;"><strong>+</strong></span> Positively influenced core business results with an increase of over 16% in uptake of Sasria products<br /> <span style="color: #f4bd37;"><strong>+</strong></span> Increased brand awareness across all target markets<br /> <span style="color: #f4bd37;"><strong>+</strong></span> Performed well above the KPI objective of a 50% improvement as set by Sasria + Television: 12 219 906 people reached in the SEM Cluster 3-5 and aged 35+<br /> <span style="color: #f4bd37;"><strong>+</strong></span> Radio: 25,5% reach in the SEM Cluster 3-5 and aged 35+<br /> <span style="color: #f4bd37;"><strong>+</strong></span> Media: R4 103 577 in media value from a spend of only R2 297 065<br /> <span style="color: #f4bd37;"><strong>+</strong></span> Combined Click Through Rate (CTR) of 11.99% (surpassing CTR benchmarks of 0.68% (av) across all industries)<br /> <span style="color: #f4bd37;"><strong>+</strong></span> Total impressions: 8 547 510<br /> <span style="color: #f4bd37;"><strong>+</strong></span> Total clicks to the website: 180 214<br /> <span style="color: #f4bd37;"><strong>+</strong></span> An increase in following of between 25-50% across all social media channels</p> </div> </div> </div> </div> </div> </div> </div> </div> </div></div><div class="w-separator size_small"></div><div class="g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default" style="--gap:3rem;"><div class="wpb_column vc_column_container"><div class="vc_column-inner"><div class="wpb_text_column"><div class="wpb_wrapper"><div style="width: 640px;" class="wp-video"> <video class="wp-video-shortcode" id="video-880-1" width="640" height="360" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.ebonyivory.co.za/video/Sasria-Video-1.mp4?_=1" /><a href="https://www.ebonyivory.co.za/video/Sasria-Video-1.mp4">https://www.ebonyivory.co.za/video/Sasria-Video-1.mp4</a></video></div> </div></div><div class="w-separator size_small"></div><div class="wpb_text_column"><div 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class='gsection_description' id='gfield_description_2_4'>To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.</div></div><fieldset id="field_2_2" class="gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_above gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_2_2" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_2_2'> <span id='input_2_2_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' > <label for='input_2_2_3' class='gform-field-label gform-field-label--type-sub '>First</label> <input type='text' name='input_2.3' id='input_2_2_3' value='' aria-required='true' 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