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Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Dial-a-Phone%22">"Dial-a-Phone"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Dial-a-Phone%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Dial-a-Phone%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Dial-a-Phone%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Dial-a-Phone%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Dial-a-Phone%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">November 2014</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">DialaPhone</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Dial-a-phone-logo.gif" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/c/c4/Dial-a-phone-logo.gif" decoding="async" width="190" height="45" class="mw-file-element" data-file-width="190" data-file-height="45" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Telecommunications" title="Telecommunications">Telecommunications</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1995</td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Jonathan Beck and Richard Frank</td></tr><tr><th scope="row" class="infobox-label">Defunct</th><td class="infobox-data">15 September 2014</td></tr><tr><th scope="row" class="infobox-label">Fate</th><td class="infobox-data">Defunct (bankrupt)</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Newcastle-under-Lyme" title="Newcastle-under-Lyme">Newcastle-under-Lyme</a>, <a href="/wiki/Staffordshire" title="Staffordshire">Staffordshire</a></div>, <div class="ib-company-country country-name">England</div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data">Mobile telephones</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data">Phones4u</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140904103841/http://www.dialaphone.co.uk">Archived website</a> at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a> (archived 4 September 2014)</td></tr></tbody></table> <p><b>Dialaphone</b> (Dial-A-Phone, Dial A Phone) was an independent mobile phone retailer in the United Kingdom. It was established in February 1995 as a direct marketer and supplier of mobile phones and mobile phone accessories. The <a href="/wiki/Electronic_commerce" class="mw-redirect" title="Electronic commerce">e-commerce</a> website went online in September 2000. In 2008 it was acquired by <a href="/wiki/Phones4U" class="mw-redirect" title="Phones4U">Phones 4u</a> who as of September 2014 collapsed into administration closing branches, online trading and call centres. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dial-a-Phone&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Dialaphone was founded in February 1995 by Jonathan Beck and Richard Frank with capital borrowed from Beck's father. While there was enough investment to fund telephone lines and recording equipment, the company had to carry out transactions without tracking software. Instead, Beck organised a system of trays and runners to keep track of orders during the company's early days.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>Initially, the business model relied entirely on direct phone calls generated from advertisements placed in the press, combined with efficient processing. Double page spreads in <a href="/wiki/Tabloid_(newspaper_format)" title="Tabloid (newspaper format)">tabloids</a> attracted consumers.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2011)">citation needed</span></a></i>]</sup> </p><p>During the late 1990s Dialaphone experienced rapid growth in a burgeoning market. This, along with the business’ minimal running costs, attracted the attentions of several investors. In 1999, a deal was made with Barclays Private Equity to take a majority share in the company in return for investment.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> This investment enabled the business to expand into the online area and develop a new website called www.dialaphone.co.uk. </p><p>In May 1998, Dialaphone began its transition into an online business model with the launch of a dedicated e-commerce website. The website would soon become the business’ primary source of income.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2011)">citation needed</span></a></i>]</sup> </p><p>After extensive growth and moving to new premises the management teams were restructured and in the summer of 1999 a new Marketing Director, Finance Director and Managing Director were appointed. </p><p>Andy Brown, who had formerly worked under <a href="/wiki/John_Caudwell" title="John Caudwell">John Caudwell</a> at Phones 4u, was brought on board as Managing Director and began pursuing other avenues of marketing, using scratchcards, catalogues and TV advertising.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Dialaphone became more involved in sponsorship and was the primary shirt sponsor of <a href="/wiki/Middlesbrough_Football_Club" class="mw-redirect" title="Middlesbrough Football Club">Middlesbrough Football Club</a> from 2002 to 2004.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> In 2011, Dialaphone became the Official Mobile Partner of <a href="/wiki/Premier_League_Darts" title="Premier League Darts">Premier League Darts</a>,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> sponsored the Rugby League <a href="/wiki/Challenge_Cup" title="Challenge Cup">Challenge Cup</a> and in 2012 was set to become the Official Online Mobile Phone Sponsor of the Football League.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2011)">citation needed</span></a></i>]</sup> </p><p>Dialaphone became the third largest contract connector in the UK. After seven years, Andy Brown parted company with Frank and Beck in April 2006 following differences over the future direction of the business.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> The company had reportedly made a turnover of £195m during the past year and was one of the largest online mobile phone retailers in the country.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>Despite its early success Dialaphone's contract volume dwindled, and it was bought by one-time competitor <a href="/wiki/Phones4u" class="mw-redirect" title="Phones4u">Phones 4u</a> for a knockdown price in February 2008. The fee was reported to be around £9m.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>On 14 September 2014, the Dial-A-Phone website was taken offline following the parent company, <a href="/wiki/Phones4u" class="mw-redirect" title="Phones4u">Phones 4u</a> going into administration. </p> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dial-a-Phone&action=edit&section=2" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Dialaphone's products included feature phones and <a href="/wiki/Smartphones" class="mw-redirect" title="Smartphones">smartphones</a> from all the major manufacturers, which were available on the UK's main networks. Dialaphone offered customers a range of free gifts, usually personal electronic goods, and cashback with certain tariffs and handsets.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2011)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Environment">Environment</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dial-a-Phone&action=edit&section=3" title="Edit section: Environment"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Dialaphone was partnered with mobile recycling service Money4URMobile which offers incentives for customers to recycle their old mobile phone.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2011)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dial-a-Phone&action=edit&section=4" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Phones4U" class="mw-redirect" title="Phones4U">Phones 4u</a></li> <li><a href="/wiki/John_Caudwell" title="John Caudwell">John Caudwell</a></li> <li><a href="/wiki/Mobile_Phones" class="mw-redirect" title="Mobile Phones">Mobile Phones</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dial-a-Phone&action=edit&section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mobiletoday.co.uk/Feature/6000/Dial-A-Phone_founders__%C2%A384m_fortune.aspx">"Dial-A-Phone Founders £84m Fortune"</a>. Mobile Today.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dial-A-Phone+Founders+%C2%A384m+Fortune&rft.pub=Mobile+Today&rft_id=http%3A%2F%2Fwww.mobiletoday.co.uk%2FFeature%2F6000%2FDial-A-Phone_founders__%25C2%25A384m_fortune.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADial-a-Phone" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.bpe.com/sites/v/index.jsp?vgnextoid=34ebc8fb0e03f010VgnVCM2000001613410aRCRD&vgnextchannel=7175b13923d5b010VgnVCM1000002e14480aRCRD">"Barclays Buy Out Exits"</a>. Barclays Private Equity.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Barclays+Buy+Out+Exits&rft.pub=Barclays+Private+Equity&rft_id=http%3A%2F%2Fwww.bpe.com%2Fsites%2Fv%2Findex.jsp%3Fvgnextoid%3D34ebc8fb0e03f010VgnVCM2000001613410aRCRD%26vgnextchannel%3D7175b13923d5b010VgnVCM1000002e14480aRCRD&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADial-a-Phone" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mobiletoday.co.uk/Feature/6000/Dial-A-Phone_founders__%C2%A384m_fortune.aspx">"Dial-A-Phone Founders £84m Fortune"</a>. Mobile Today.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dial-A-Phone+Founders+%C2%A384m+Fortune&rft.pub=Mobile+Today&rft_id=http%3A%2F%2Fwww.mobiletoday.co.uk%2FFeature%2F6000%2FDial-A-Phone_founders__%25C2%25A384m_fortune.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADial-a-Phone" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.marketingweek.co.uk/home/dial-a-phone-secures-%C2%A32m-premier-sponsorship-deal/2046483.article">"Dialaphone secures premier sponsorship deal"</a>. Marketing Week. 25 August 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dialaphone+secures+premier+sponsorship+deal&rft.pub=Marketing+Week&rft.date=2023-08-25&rft_id=http%3A%2F%2Fwww.marketingweek.co.uk%2Fhome%2Fdial-a-phone-secures-%25C2%25A32m-premier-sponsorship-deal%2F2046483.article&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADial-a-Phone" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20111022194304/http://www.matchroomsport.com/news/dialaphone_link_up_with_888com_premier.htm">"Dialaphone link up with 888.com Premier League"</a>. Matchroomsport. Archived from <a rel="nofollow" class="external text" href="http://www.matchroomsport.com/news/dialaphone_link_up_with_888com_premier.htm">the original</a> on 2011-10-22<span class="reference-accessdate">. Retrieved <span class="nowrap">2011-10-28</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dialaphone+link+up+with+888.com+Premier+League&rft.pub=Matchroomsport&rft_id=http%3A%2F%2Fwww.matchroomsport.com%2Fnews%2Fdialaphone_link_up_with_888com_premier.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADial-a-Phone" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mobiletoday.co.uk/News/4211/Dial-A-Phone_boss_walks.aspx">"Dialaphone boss walks"</a>. Mobile Today.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dialaphone+boss+walks&rft.pub=Mobile+Today&rft_id=http%3A%2F%2Fwww.mobiletoday.co.uk%2FNews%2F4211%2FDial-A-Phone_boss_walks.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADial-a-Phone" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20111021142201/http://www.mobiletoday.co.uk/News/2528/____________Dial-A-Phone_pressure.aspx">"Dial-A-Phone pressure"</a>. Mobile Today via internet archive.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dial-A-Phone+pressure&rft.pub=Mobile+Today+via+internet+archive&rft_id=https%3A%2F%2Fweb.archive.org%2Fweb%2F20111021142201%2Fhttp%3A%2F%2Fwww.mobiletoday.co.uk%2FNews%2F2528%2F____________Dial-A-Phone_pressure.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADial-a-Phone" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20160822192847/http://www.mobiletoday.co.uk/News/5416/Dial-A-Phone_sold_for_%E2%80%98knocked-down%E2%80%99_%C2%A39m.aspx">"Dialaphone sold for 'knock down' £9m"</a>. Mobile Today. Archived from <a rel="nofollow" class="external text" href="http://www.mobiletoday.co.uk/News/5416/Dial-A-Phone_sold_for_%E2%80%98knocked-down%E2%80%99_%C2%A39m.aspx">the original</a> on 2016-08-22<span class="reference-accessdate">. Retrieved <span class="nowrap">2011-10-28</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dialaphone+sold+for+%27knock+down%27+%C2%A39m&rft.pub=Mobile+Today&rft_id=http%3A%2F%2Fwww.mobiletoday.co.uk%2FNews%2F5416%2FDial-A-Phone_sold_for_%25E2%2580%2598knocked-down%25E2%2580%2599_%25C2%25A39m.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADial-a-Phone" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Dial-a-Phone&action=edit&section=6" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.dialaphone.co.uk/">Dialaphone Website</a></li></ul> <div class="navbox-styles"><style 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id="Telecommunications_industry_in_the_United_Kingdom" style="font-size:114%;margin:0 4em"><a href="/wiki/Telecommunications_in_the_United_Kingdom" title="Telecommunications in the United Kingdom">Telecommunications industry in the United Kingdom</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/Economy_of_the_United_Kingdom" title="Economy of the United Kingdom">Economy of the United Kingdom</a></li> <li><a href="/wiki/Science_and_technology_in_the_United_Kingdom" title="Science and technology in the United Kingdom">Science and technology in the United Kingdom</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left; background-color:#eee">Infrastructure<br />providers</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arqiva" title="Arqiva">Arqiva</a></li> <li><a href="/wiki/Babcock_International" title="Babcock International">Babcock International</a></li> <li><a href="/wiki/BT_Wholesale_and_Ventures" title="BT Wholesale and Ventures">BT Wholesale and Ventures</a></li> <li><a href="/wiki/CityFibre" title="CityFibre">CityFibre</a></li> <li><a href="/wiki/KCOM_Group" title="KCOM Group">KCOM Group</a></li> <li><a href="/wiki/Nexfibre" title="Nexfibre">Nexfibre</a></li> <li><a href="/wiki/Openreach" title="Openreach">Openreach</a></li> <li><a href="/wiki/Interxion" title="Interxion">Interxion</a></li> <li><a href="/wiki/TelecityGroup" title="TelecityGroup">TelecityGroup</a></li> <li><a href="/wiki/Telehouse_Europe" title="Telehouse Europe">Telehouse Europe</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left; background-color:#eee">Service<br />providers</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Andrews_%26_Arnold" title="Andrews & Arnold">Andrews & Arnold</a></li> <li><a href="/wiki/Asda_Mobile" title="Asda Mobile">Asda Mobile</a></li> <li><a href="/wiki/BT_Group" title="BT Group">BT Group</a> <ul><li><small><a href="/wiki/BT_Consumer" title="BT Consumer">BT Consumer</a></small></li> <li><small><a href="/wiki/BT_Business_and_Public_Sector" title="BT Business and Public Sector">BT Business and Public Sector</a></small></li> <li><small><a href="/wiki/BT_Global_Services" title="BT Global Services">BT Global Services</a></small></li> <li><small><a href="/wiki/EE_(telecommunications)" title="EE (telecommunications)">EE</a></small></li> <li><small><a href="/wiki/Plusnet" title="Plusnet">Plusnet</a></small></li></ul></li> <li><a href="/wiki/China_Mobile" title="China Mobile">China Mobile</a> <ul><li><small><a href="/wiki/China_Mobile#United_Kingdom" title="China Mobile">CMLink</a></small></li></ul></li> <li><a href="/wiki/Claranet" title="Claranet">Claranet</a></li> <li><a href="/wiki/Colt_Technology_Services" title="Colt Technology Services">Colt Group</a></li> <li><a href="/wiki/The_Phone_Co-op" title="The Phone Co-op">The Co-operative</a></li> <li><a href="/wiki/Cable_%26_Wireless_Communications" title="Cable & Wireless Communications">Cable & Wireless</a></li> <li><a href="/wiki/Entanet" title="Entanet">Entanet</a></li> <li><a href="/wiki/Inmarsat" title="Inmarsat">Inmarsat</a></li> <li><a href="/wiki/KCOM_Group" title="KCOM Group">KCOM Group</a> <ul><li><small><a href="/wiki/Eclipse_Internet" title="Eclipse Internet">Eclipse Internet</a></small></li></ul></li> <li><a href="/wiki/Lebara" title="Lebara">Lebara</a></li> <li><a href="/wiki/Lycamobile" title="Lycamobile">Lycamobile</a></li> <li><a href="/wiki/Sky_Group" title="Sky Group">Sky</a> <ul><li><small><a href="/wiki/Sky_Broadband" title="Sky Broadband">Sky Broadband</a></small></li></ul></li> <li><a href="/wiki/Spusu" title="Spusu">spusu</a></li> <li><a href="/wiki/TalkTalk_Group" title="TalkTalk Group">TalkTalk</a> <ul><li><small><a href="/wiki/TalkTalk_Business" title="TalkTalk Business">Business</a></small></li> <li><small><a href="/wiki/TalkTalk_Group#Mobile_telephony" title="TalkTalk Group">Mobile</a></small></li> <li><small><a href="/wiki/TalkTalk_TV" title="TalkTalk TV">TV</a></small></li></ul></li> <li><a href="/wiki/Telecom_Plus" title="Telecom Plus">Telecom Plus</a></li> <li><a href="/wiki/Tesco_Mobile" title="Tesco Mobile">Tesco</a></li> <li><a href="/wiki/3_(company)" title="3 (company)">Three</a> <ul><li><small><a href="/wiki/Three_UK" title="Three UK">Three UK</a></small></li> <li><small><a href="/wiki/SMARTY" title="SMARTY">SMARTY</a></small></li></ul></li> <li><a href="/wiki/Truphone" title="Truphone">Tru</a></li> <li><a href="/wiki/Trunk_Networks" title="Trunk Networks">Trunk Networks</a> <ul><li><small>Leetline</small></li> <li><small>No One</small></li></ul></li> <li><a href="/wiki/Virgin_Media_O2" title="Virgin Media O2">Virgin Media O2</a> <ul><li><small><a href="/wiki/O2_(UK)" title="O2 (UK)">O2</a></small></li> <li><small><a href="/wiki/Giffgaff" title="Giffgaff">Giffgaff</a></small></li> <li><small><a href="/wiki/Virgin_Media" title="Virgin Media">Virgin Media</a></small> <ul><li><small><a href="/wiki/Virgin_Media_Business" title="Virgin Media Business">Virgin Media Business</a></small></li></ul></li></ul></li> <li><a href="/wiki/Vodafone" title="Vodafone">Vodafone</a> <ul><li><small><a href="/wiki/Vodafone_UK" title="Vodafone UK">Vodafone UK</a></small></li> <li><small><a href="/wiki/Talkmobile" title="Talkmobile">Talkmobile</a></small></li></ul></li> <li><a href="/wiki/Voipfone" title="Voipfone">Voipfone</a></li> <li><a href="/wiki/WightFibre" title="WightFibre">WightFibre</a></li> <li><a href="/wiki/Zen_Internet" title="Zen Internet">Zen Internet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AOL_Broadband" title="AOL Broadband">AOL</a></li> <li><a href="/wiki/Atlantic_Telegraph_Company" title="Atlantic Telegraph Company">Atlantic Telegraph Company</a></li> <li><a href="/wiki/Be_Un_Limited" title="Be Un Limited">Be Un Limited</a></li> <li><a href="/wiki/Bonelli%27s_Electric_Telegraph_Company" title="Bonelli's Electric Telegraph Company">Bonelli's Electric Telegraph Company</a></li> <li><a href="/wiki/British_and_Irish_Magnetic_Telegraph_Company" title="British and Irish Magnetic Telegraph Company">British and Irish Magnetic Telegraph</a></li> <li><a href="/wiki/Cable_%26_Wireless_plc" title="Cable & Wireless plc">Cable & Wireless plc</a></li> <li><a href="/wiki/Cable_%26_Wireless_Worldwide" title="Cable & Wireless Worldwide">Cable & Wireless Worldwide</a></li> <li><a href="/wiki/Electric_Telegraph_Company" title="Electric Telegraph Company">Electric Telegraph Company</a></li> <li><a href="/wiki/Energis" title="Energis">Energis</a></li> <li><a href="/wiki/Family_Mobile" title="Family Mobile">Family</a></li> <li><a href="/wiki/General_Post_Office" title="General Post Office">General Post Office</a></li> <li><a href="/wiki/Gutta_Percha_Company" title="Gutta Percha Company">Gutta Percha Company</a></li> <li><a href="/wiki/Ionica_(company)" title="Ionica (company)">Ionica</a></li> <li><a href="/wiki/London_District_Telegraph_Company" title="London District Telegraph Company">London & Provincial District Telegraph</a></li> <li><a href="/wiki/Mercury_Communications" title="Mercury Communications">Mercury</a></li> <li><a href="/wiki/National_Telephone_Company" title="National Telephone Company">National Telephone Company</a></li> <li><a href="/wiki/NTL_Incorporated" title="NTL Incorporated">NTL</a></li> <li><a href="/wiki/Orange_UK" title="Orange UK">Orange</a></li> <li><a href="/wiki/Ovivo" class="mw-redirect" title="Ovivo">Ovivo</a></li> <li><a href="/wiki/Post_Office_Limited" title="Post Office Limited">Post Office</a></li> <li><a href="/wiki/Pipex" title="Pipex">Pipex</a></li> <li><a href="/wiki/Rabbit_(telecommunications)" title="Rabbit (telecommunications)">Rabbit</a></li> <li><a href="/wiki/Mobile_by_Sainsbury%27s" title="Mobile by Sainsbury's">Sainsbury's</a></li> <li><a href="/wiki/Submarine_Telegraph_Company" title="Submarine Telegraph Company">Submarine Telegraph</a></li> <li><a href="/wiki/Tiscali_UK" class="mw-redirect" title="Tiscali UK">Tiscali UK</a></li> <li><a href="/wiki/T-Mobile_UK" title="T-Mobile UK">T-Mobile</a></li> <li><a href="/wiki/Universal_Private_Telegraph_Company" title="Universal Private Telegraph Company">Universal Private Telegraph</a></li> <li><a href="/wiki/Virgin_Mobile_(UK)" title="Virgin Mobile (UK)">Virgin Mobile</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left; background-color:#eee">Suppliers</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm Holdings</a></li> <li><a href="/wiki/Icera" title="Icera">Icera</a></li> <li><a href="/wiki/Metaswitch" title="Metaswitch">Metaswitch</a></li> <li><a href="/wiki/Sarantel" class="mw-redirect" title="Sarantel">Sarantel</a></li> <li><a href="/wiki/Spirent" title="Spirent">Spirent</a></li> <li><a href="/wiki/Telent" title="Telent">Telent</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CSR_(company)" class="mw-redirect" title="CSR (company)">CSR</a></li> <li><a href="/wiki/GEC_Plessey_Telecommunications" title="GEC Plessey Telecommunications">GEC Plessey</a></li> <li><a href="/wiki/Marconi_Company" title="Marconi Company">Marconi Company</a></li> <li><a href="/wiki/Marconi_Communications" title="Marconi Communications">Marconi Communications</a></li> <li><a href="/wiki/Pace_plc" title="Pace plc">Pace</a></li> <li><a href="/wiki/PicoChip" title="PicoChip">PicoChip</a></li> <li><a href="/wiki/Standard_Telephones_and_Cables" title="Standard Telephones and Cables">Standard</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left; background-color:#eee">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Carphone_Warehouse" title="Carphone Warehouse">Carphone Warehouse</a></li> <li><a href="/wiki/Hibu" title="Hibu">Hibu</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left">Government and<br />regulatory bodies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Broadband_Stakeholder_Group" title="Broadband Stakeholder Group">Broadband Stakeholder Group</a></li> <li><a href="/wiki/Defence_Science_and_Technology_Laboratory" title="Defence Science and Technology Laboratory">Defence Science and Technology Laboratory</a></li> <li><a href="/wiki/European_Conference_of_Postal_and_Telecommunications_Administrations" title="European Conference of Postal and Telecommunications Administrations">European Conference of Postal and Telecommunications Administrations</a></li> <li><a href="/wiki/International_Telecommunication_Union" title="International Telecommunication Union">International Telecommunication Union</a></li> <li><a href="/wiki/Ofcom" title="Ofcom">Ofcom</a></li> <li><a href="/wiki/Phone-paid_Services_Authority" title="Phone-paid Services Authority">Phone-paid Services Authority</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left">Industry bodies</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/GSM_Association" class="mw-redirect" title="GSM Association">GSM Association</a></li> <li><a href="/wiki/Internet_Service_Providers_Association_(United_Kingdom)" title="Internet Service Providers Association (United Kingdom)">Internet Service Providers Association</a></li> <li><a href="/wiki/Internet_Telephony_Services_Providers%27_Association" title="Internet Telephony Services Providers' Association">Internet Telephony Services Providers' Association</a></li> <li><a href="/wiki/LONAP" title="LONAP">LONAP</a></li> <li><a href="/wiki/London_Internet_Exchange" title="London Internet Exchange">London Internet Exchange</a></li> <li><a href="/wiki/Manchester_Network_Access_Point" title="Manchester Network Access Point">MaNAP</a></li> <li><a href="/wiki/Symbian_Foundation" title="Symbian Foundation">Symbian Foundation</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left">In <a href="/wiki/Crown_Dependencies" title="Crown Dependencies">Crown Dependencies</a> and<br /><a href="/wiki/British_Overseas_Territories" title="British Overseas Territories">British Overseas Territories</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Akrotiri_and_Dhekelia#Communications" title="Akrotiri and Dhekelia">Akrotiri and Dhekelia</a></li> <li><a href="/wiki/Telecommunications_in_Anguilla" title="Telecommunications in Anguilla">Anguilla</a></li> <li><a href="/wiki/Telecommunications_in_Antarctica" title="Telecommunications in Antarctica">Antarctica</a> (including <a href="/wiki/British_Antarctic_Territory" title="British Antarctic Territory">British Antarctic Territory</a>)</li> <li><a href="/wiki/Telecommunications_in_Ascension_Island" class="mw-redirect" title="Telecommunications in Ascension Island">Ascension Island</a></li> <li><a href="/wiki/Telecommunications_in_Bermuda" title="Telecommunications in Bermuda">Bermuda</a></li> <li><a href="/wiki/Telecommunications_in_the_British_Indian_Ocean_Territory" class="mw-redirect" title="Telecommunications in the British Indian Ocean Territory">British Indian Ocean Territory</a></li> <li><a href="/wiki/Telecommunications_in_the_British_Virgin_Islands" title="Telecommunications in the British Virgin Islands">British Virgin Islands</a></li> <li><a href="/wiki/Telecommunications_in_the_Cayman_Islands" title="Telecommunications in the Cayman Islands">Cayman Islands</a></li> <li><a href="/wiki/Telecommunications_in_the_Falkland_Islands" title="Telecommunications in the Falkland Islands">Falkland Islands</a></li> <li><a href="/wiki/Telecommunications_in_Gibraltar" class="mw-redirect" title="Telecommunications in Gibraltar">Gibraltar</a></li> <li><a href="/wiki/Telecommunications_in_Guernsey" title="Telecommunications in Guernsey">Guernsey</a></li> <li><a href="/wiki/Telecommunications_in_the_Isle_of_Man" class="mw-redirect" title="Telecommunications in the Isle of Man">Isle of Man</a></li> <li><a href="/wiki/Telecommunications_in_Jersey" title="Telecommunications in Jersey">Jersey</a></li> <li><a href="/wiki/Telecommunications_in_Montserrat" title="Telecommunications in Montserrat">Montserrat</a></li> <li><a href="/wiki/Telecommunications_in_the_Pitcairn_Islands" class="mw-redirect" title="Telecommunications in the Pitcairn Islands">Pitcairn Islands</a></li> <li><a href="/wiki/Telecommunications_in_Saint_Helena" class="mw-redirect" title="Telecommunications in Saint Helena">Saint Helena</a></li> <li><a href="/wiki/Telecommunications_in_South_Georgia_and_the_South_Sandwich_Islands" class="mw-redirect" title="Telecommunications in South Georgia and the South Sandwich Islands">South Georgia and South Sandwich Islands</a></li> <li><a href="/wiki/Telecommunications_in_the_Turks_and_Caicos_Islands" title="Telecommunications in the Turks and Caicos Islands">Turks and Caicos Islands</a></li> <li><a href="/wiki/Tristan_da_Cunha#Communications" title="Tristan da Cunha">Tristan da Cunha</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left">History,<br />legislation</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adastral_Park" title="Adastral Park">Adastral Park</a></li> <li><a href="/wiki/British_Approvals_Board_for_Telecommunications" title="British Approvals Board for Telecommunications">British Approvals Board for Telecommunications</a></li> <li><a href="/wiki/British_Telecommunications_Act_1981" title="British Telecommunications Act 1981">British Telecommunications Act 1981</a></li> <li><a href="/wiki/British_telephone_sockets" class="mw-redirect" title="British telephone sockets">British telephone sockets</a></li> <li><a href="/wiki/BT_Research" title="BT Research">BT Research</a></li> <li><a href="/wiki/BT_site_engineering_code" title="BT site engineering code">BT site engineering code</a></li> <li><a href="/wiki/Buzby" title="Buzby">Buzby</a></li> <li><a href="/wiki/Communications_Act_2003" title="Communications Act 2003">Communications Act 2003</a></li> <li><a href="/wiki/Category:Earth_stations_in_the_United_Kingdom" title="Category:Earth stations in the United Kingdom">Earth stations in UK</a></li> <li><a href="/wiki/Hull_Colour_Pages" title="Hull Colour Pages">Hull Colour Pages</a></li> <li><a href="/wiki/Interception_of_Communications_Act_1985" title="Interception of Communications Act 1985">Interception of Communications Act 1985</a></li> <li><a href="/wiki/Internet_in_the_United_Kingdom" title="Internet in the United Kingdom">Internet in UK</a></li> <li><a href="/wiki/Telegraph_Act" title="Telegraph Act">Telegraph Act</a></li> <li><a href="/wiki/Telegraph_Act_1868" title="Telegraph Act 1868">Telegraph Act 1868</a></li> <li><a href="/wiki/Telegraph_Act_1885" title="Telegraph Act 1885">Telegraph Act 1885</a></li> <li><a href="/wiki/Telephone_numbers_in_the_United_Kingdom" title="Telephone numbers in the United Kingdom">Telephone numbers in UK</a></li> <li><a href="/wiki/UK_telephone_code_misconceptions" title="UK telephone code misconceptions">UK telephone code misconceptions</a></li> <li><a href="/wiki/Web_blocking_in_the_United_Kingdom" title="Web blocking in the United Kingdom">Web blocking in UK</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" 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